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product extensions google ads

Published on: August 6 2023 by pipiads

- In this article, we will explore the various aspects of Google, including its URLs, relevance, and popularity.

Google:

- Google is a widely used search engine that has become an integral part of our daily lives.

- Its user-friendly interface and accurate search results have made it the go-to choice for internet users.

URLs:

- Google has a distinct URL structure that follows a specific format.

- The URLs often contain a combination of letters, numbers, and symbols.

- These URLs are essential for accessing different web pages and resources on Google.

Relevance:

- Google's search algorithm is designed to provide the most relevant results to user queries.

- It considers various factors, such as keyword relevance, website authority, and user experience.

- This ensures that users find the information they are looking for quickly and efficiently.

Popularity:

- Google is one of the most popular search engines worldwide, with billions of searches conducted daily.

- Its popularity can be attributed to its reliability, speed, and extensive database of indexed web pages.

- Google has also expanded its services beyond search, offering products like Google Maps, Gmail, and Google Drive.

Bullet Points (if needed):

- Google's URL structure: a combination of letters, numbers, and symbols.

- The relevance of Google's search results: keyword relevance, website authority, and user experience.

- Google's popularity: billions of searches daily, reliability, speed, and additional services.

- Google's impact on the internet cannot be overstated. Its user-friendly interface, accurate search results, and extensive services have made it the search engine of choice for millions of people worldwide. Whether you are searching for information, directions, or email services, Google has got you covered. So, next time you need to find something online, don't forget to use Google!

Google Ads Ad Extensions Explained

Alright, what's up everyone? Welcome to the Surfside PPC YouTube channel. Today, I'm gonna be going over Google ad extensions. So when you create a campaign, you have the option of creating ads and also ad extensions. There's a lot of different Google ad extensions, and they continue to add more and more it seems like over the years. It started with site links and then call out extensions and then structured snippets, and there's a lot of different options here. So what we're gonna do first is open our search campaign and you can see some of our ad groups. So what we can do is come into ads and extensions, and we're gonna come into extensions here.

Right at the top, you're gonna see extensions. So you click on that, it's gonna show any of the extensions here that you choose. So our filter has it just set up for sitelink extensions. You can choose all of them though if you want and look at all your different extensions. So if you just click on all extension types, click apply, it's gonna show all the extensions you have created. So we're just gonna click on X here, and now what we can do is create new ad extensions.

So I'm gonna go through all of these here for a little bit and show you really how to create them and how to take advantage of different ad extensions. So as we set them up, it'll kind of show you what they look like in an ad. But I did a quick search here for marketing software just to show you some different advertisements and what the ad extensions look like.

So the first one is marketing360.com. So right here where it says services, marketing, CRM, email, SMS, social video design, reputation, payments, that's a structured snippet. So they've selected services as their structured snippet and then they entered all the different services here. Then down at the bottom, these are sitelink extensions. So local listing management, pay per click testimonial. So these generally send traffic to different pages on the website. They don't have to, but that's generally how people use them. So if someone's searching for Surfside PPC or something like that, I can send people to my contact page, I can send people to my newsletter, I can send people to a specific blog post that matches their search. So a lot of different options when it comes to ad extensions.

So the next example down here is NetSuite. So if we look, this is a description line and then it looks like it starts to become call extensions right here. So ideal for 20 plus employees, ideal for 20 plus users, marketing automation for employee size of 20 plus. So it looks like what it is is a call extension. That might just be their description line too, but that's generally how call extensions look like. Just kind of quick little blurbs of information about whatever it is that you're searching. And then down here, they have sitelink extensions as well. That's just a couple of different examples of what ad extensions look like. You can find a lot of different examples as you're creating advertisements.

So over to the right, they're always gonna show a preview of what it looks like on mobile, what it looks like on desktop. So you can see what ad extensions actually look like. So the first one is sitelink extensions. So you can add these to the account level, so they would be across all of your campaigns, the campaign level, and the ad group level, which is true for pretty much most extensions. I'll go through that as we create the different ad extensions here. The other thing you could do is use existing extensions. So as you create sitelinks, it'll have a list here of all your different sitelinks. So our first one is farmhousecoldshop.com. So we could just use that as our existing, click on save. We'll go to create new.

When you're creating sitelinks, what you get is some text, a description line one, description line two, and a final URL. So you want to enter all those out there. So for example, for our farmhouse cold shop campaign, I could do farmhouse shop and then send people to our final URL of farmhousecold.com/shop. And you can see it down here, we already did that as our one example. So we could do farmhousegoldblog.com and send people directly to our blog. So sitelink number two, we can do something like maybe we're running a giveaway. So we do farmhouse decorgiveaway.com and try to get people to sign up for that. So they can see that. And we'll enter our description line one, description line two, and a final URL. Of course, you could also just send them right to your home page. So you can enter another sitelink down here, and we'll just do home and just get people to go right to our home page and maybe see the different options we have.

So you generally want to add at least four sitelinks to your campaign, but I like to use sitelinks at the ad group level. So if you select the ad group level, you could do something like farmhouse sinks, for example. We'll click on done. So now it's gonna say you can create new, it's gonna enter the ones you already have there. But what I can do is when someone is searching for farmhouse sinks, I could do something like stainless steel farmhouse sinks. So we could do copper farmhouse sinks. And you can enter all the different options there as ad group level sitelink extensions. That's really how you're gonna get the best results out of your campaign because if you create better ad extensions, especially at the ad group level, then Google is gonna basically reward you by increasing your quality scores because your campaign is gonna be really relevant. So the more relevant your ads are to what people are searching, the better your campaign is gonna perform. It's gonna help improve your ad rank. And if you continue to improve your quality score over time, you can actually spend less per click because Google rewards the advertisers that create the best campaigns with highly relevant landing pages, really relevant advertisements, and really high click-through rate, which is really done by creating organized campaigns that have sitelink extensions.

I generally recommend adding them to your ad group level. It'll give you the best results for your campaign. So we're gonna come down here, we're gonna click on cancel. So next, I want to go through callout extensions. So callout extensions are just basically some text that you can add to your advertisements. So you can do something like top-rated farmhouse decor. So you can do shop our store, free shipping, and save 20% this month. So callout extensions, I think, are the best when you're actually running a promotion. So maybe you have a Black Friday sale or something like that. You can do Black Friday sale for your callout. And then you just have to make sure that you update it. So then when the Black Friday sale is over, you update your callout extensions. You can also add these to the ad group level. So if you're doing something like farmhouse sinks, you can add under farmhouse sink, so you could do copper sinks, stainless steel sinks, and just the different types that there are, fireclay sinks, cast iron sink. So that people can see all the different options they have.

And the way ad extensions work is Google isn't going to show them for every single advertisement, but they're gonna show ad extensions when it really makes your ad more relevant. And as they test and optimize your advertisements, the more callout extensions you have, the more sitelink extensions you have, really the better your campaign is going to perform. So there's no reason not to add callout extensions to the campaign level, to the ad group level. You can even add them to the ad account level. So maybe you just want to do top-rated farmhouse decor or shop our store or something like that to the account level. And then every campaign you run is gonna show that. So just a couple different options with callout extensions. Again, I would recommend adding these at least at the campaign level for sure. And then if you have relevant ones at the ad group level, you can do that as well. So callout extensions tend to be very popular for showing off different features you have, maybe a couple different promotions you have, really what people can find when they click through your advertisement.

So we'll click on cancel here and show the next one. So next is gonna be structured snippets. So there's a lot of different options with structured snippets. So I showed you the example before with the marketing software, but what you can see here is header, you can choose a language. So we're gonna keep it as English and then select header type. So amenities, so perfect for hotels, brands, courses, degree programs, destinations, featured hotels, insurance coverage, models, neighborhoods. So good for real estate, service catalog, shows, styles, types. So a lot of different options there. So to use the example of sinks again, you could do styles and you can do cast iron, stainless steel, fireclay. So there's a lot of different options there and you can continue to add values here. So structured snippets is just a great

How to get Seller Rating extensions on your ads - Google Ads tutorial 2022

Welcome to another Google Ads tutorial! In my previous video, I discussed all the available Google Ads extensions. In this video, I will provide more detail on one specific automated extension: Seller Ratings.

Seller Ratings are the one to five-star rating that you sometimes see at the bottom of an ad. They can also appear on organic search results and maps. Unlike most automated extensions, there is no manual setup possible for Seller Ratings. When you have enough official reviews, the extension will show automatically.

But before we dive into the details of Seller Ratings, let's clarify some terms that advertisers often mix up. Seller Ratings appear on search results, while product ratings or product reviews appear on shopping ads. These are two different things, with different manual setups.

Another term that often confuses people is customer reviews. Google Customer Reviews is a program that you can sign up for to gather reviews for both Seller and Product Ratings. If you want to use Google Customer Reviews, you first need to create a Merchant Center account. You don't need to run shopping ads to use customer reviews.

So, how do you collect ratings, and when do you have enough? While Google Customer Reviews is a Google-offered program, you can also use independent aggregators such as Trustpilot. The article I'll link in the top comment provides a list of eligible review sites.

To check if you have enough reviews for Seller Ratings, you can use a link mentioned in the same article. However, the link may not work, so let's try with a large US retailer, Best Buy. With nearly 800 reviews, they are definitely eligible for Seller Ratings to show.

Now, let's check a large electronics store in Portugal, Wharton. Unfortunately, they are not eligible for Seller Ratings, as the rating details are not available for this merchant.

Keep in mind that eligibility for Seller Ratings is country-specific. For example, Nike.com is eligible for Seller Ratings to show in the US, with nearly 2800 reviews. However, this doesn't guarantee Seller Ratings will show on their European ads.

To check if Seller Ratings have served or any other automated extensions, go to the Extensions tab under Ads and Extensions. Scroll down and go to Automated Extensions. If Seller Ratings have shown or any other automated extensions, they will be displayed here.

If you want to make sure you have Seller Ratings turned on, click on the three little dots, go to Advanced Settings, and open Seller Ratings or any other automated extension you want to check.

I hope you found this video informative about Seller Ratings, including the difference with product ratings and the role of customer reviews. If you enjoyed the video, please give it a like and subscribe to my channel for more Google Ads tutorials. Good luck collecting reviews for your business!

The 5 Best Google Ads Extensions To Use

Adding ad extensions to your Google Ads campaign is crucial for its success. The winning ad in the Google Ads auction is not just the one that pays the most money, but also the one with a high ad relevancy and click-through ratio. This is why adding ad extensions is important, as they can improve your click-through ratio. Google only gets paid when someone clicks on your ad, so having a higher click-through ratio is more profitable for them.

There are 13 different ad extensions available, but not all of them are equally important. Some extensions are more beneficial to your account and have a higher level of importance. In this article, we will focus on the top five ad extensions that you should be using in your Google Ads account.

1. Image Extensions: Add visual components to your search-based ads by including relevant images. This can increase the chances of your ad being clicked on, especially if you have a product-based campaign. You can easily add image extensions by going into your Google Ads account and selecting the image extension option.

2. Callout Extensions: Highlight unique selling points and benefits in your ads without taking up valuable characters in your headlines or descriptions. Callout extensions allow you to add additional information to your ad, making it more appealing to potential customers.

3. Price Extensions: Display different products or services directly below your ad, along with their prices. This helps customers see the prices and options available before clicking on your ad. You need to have at least three price extensions to use this feature.

4. Call Extensions: Perfect for service-based industries, call extensions allow customers to call you directly from your ad. This increases usability and can lead to conversions without the need for customers to visit your website.

5. Promotion Extensions: Great for e-commerce stores, promotion extensions help create a sense of urgency by highlighting current promotions or discounts. This can encourage customers to click on your ad and make a purchase.

By utilizing these top five ad extensions, you can improve the visibility, emotional triggers, and usability of your ads. This will ultimately lead to higher click-through ratios and more successful Google Ads campaigns. Stay updated with the latest strategies in Google Ads by subscribing to our channel.

Google Ads Extensions Guide 2022 - All You Need to Know!

In today's video, I will be discussing Google ad extensions and how to install them in your Google ad account. Ad extensions are additional features that can be added to your text ads in search campaigns. They can include call extensions, site link extensions, and location extensions, among others. These extensions enhance the appearance and functionality of your ads, making them more appealing to potential customers. So, let's dive into the world of Google ad extensions and see how they can benefit your campaigns.

- Ad extensions are additional features that can be added to text ads in search campaigns.

- They enhance the appearance and functionality of ads, making them more appealing to potential customers.

Types of Ad Extensions:

- Call extensions: Include a phone number in your ad to allow customers to call you directly.

- Site link extensions: Provide additional links to specific pages on your website.

- Location extensions: Show your business's location on Google Maps.

- Callout extensions: Highlight specific features or benefits of your products or services.

- Structured snippets: Provide additional information about your offerings in a structured format.

How to Install Ad Extensions:

1. Go to your Google ad account and select the search campaign you want to add extensions to.

2. Navigate to the ad group and click on Extensions.

3. Click on the plus icon to add a new extension.

4. Choose the type of extension you want to add from the available options.

5. Fill in the required information, such as text, URLs, and descriptions.

6. Save your changes and enable the extensions for your ads.

Benefits of Using Ad Extensions:

- Improved click-through rates: Ad extensions make your ads more prominent and clickable, leading to higher engagement from users.

- Better quality score: A higher click-through rate improves your quality score, which can lower your cost per click.

- Enhanced ad visibility: Ad extensions provide additional information and links, making your ads stand out from the competition.

Incorporating ad extensions into your Google ad campaigns can significantly improve their performance and effectiveness. By adding call extensions, site link extensions, and other types of extensions, you can make your ads more appealing, increase click-through rates, and boost your overall campaign success. So, take advantage of ad extensions and watch your ad performance soar.

Google Ads Sitelink Extensions - Examples & Best Practices (2022)

In this video, I'm going to show you how to create sitelink extensions for your Google Ads. I'll also show you a bunch of examples and share some best practices when it comes to creating Google Ads sitelink extensions. They only take a few seconds to set up but can make a massive difference to the success of your campaigns.

- Sitelink extensions are important for taking up more space on the page.

- They help prospects navigate directly to where they want to go.

- Sitelink extensions make ads more visually engaging.

- They are completely free to add.

How to create Google Ads sitelink extensions:

1. Go to your Google Ads account and click on ads and extensions.

2. Click on the plus button and select sitelink extension.

3. Decide where you want to add the sitelink extensions (account level, campaign level, or ad group level).

4. Add the sitelink extension text, description, and final URL.

5. Repeat the process for different sitelink extension options.

Examples of sitelink extensions:

1. Contact Us:

- Description: Get in touch with us by phone, email, or live chat.

- Final URL: Directly to the contact page.

2. Free Ad Template:

- Description: Copy and paste proven ads from our free template.

- Final URL: Directly to the page with the free ad template.

3. Our Portfolio:

- Description: Take a look at the exceptional projects we have completed.

- Final URL: Directly to the portfolio page.

Best practices for sitelink extensions:

1. Create multiple sitelink extension options.

2. Always add a description to make your ad bigger and increase click-through rate.

3. Use specific and compelling language in the description to sell the click.

4. Add sitelink extensions at the ad group level for more specific targeting.

Sitelink extensions are a valuable tool for improving the success of your Google Ads campaigns. They take up more space, help prospects navigate, make ads visually engaging, and are free to add. By following best practices and creating compelling sitelink extension options, you can maximize the effectiveness of your ads.

Google Ads Extensions | Google Ads Promotion Extensions

Promotion Extensions in Google Ads: A Quick and Easy Setup Guide

- The promotion extension in Google Ads is a powerful tool to showcase your promotions and make your ads stand out.

- In this video, I will walk you through the simple steps to set up promotion extensions in your Google Ads account.

Setting up Promotion Extensions:

1. Access your Google Ads account and go to the Extensions tab.

2. Click on the plus button to add a new extension.

3. Choose the Promotion extension option, which is the last one available.

4. Decide whether to set up the promotion extension at the Account, Campaign, or Ad Group level. In this example, we will set it up at the Account level.

5. Select the occasion for your promotion from the pre-built options, such as Cyber Monday or Black Friday.

6. Customize the language, currency, and promotion type. Options include monetary discount, percent discount, up to monetary discount, or up to percent discount.

7. Enter the details of your promotion, such as 25% off and the specific item or product you are promoting, like running shoes.

8. Add the Final URL where customers can avail of the offer, whether it's a specific landing page or your homepage.

9. Optionally, include additional promotion details, such as On orders over $50.

10. If your promotion has a limited time duration, set the Start and End dates to ensure it automatically switches off after the promotion period.

11. Customize advanced options, such as URL options and mobile-only settings.

12. Choose the days and times during which you want the promotion to run.

13. Once you have entered all the necessary information, click on the save button to save the promotion extension.

Preview and Approval:

- Preview how the promotion extension will appear on both desktop and mobile devices.

- The promotion extension will make your ad stand out and look more prominent.

- Save the extension, and it will be submitted for approval by Google.

- If everything is in order, Google will approve the extension, and it will start running.

- Using the promotion extension in Google Ads is an effective way to showcase your promotions and make your ads more noticeable.

- It's a simple process to set up the promotion extension at the Account, Campaign, or Ad Group level.

- Remember to include important details like the promotion type, discount percentage, specific item, and the URL where customers can avail of the offer.

- Set the Start and End dates if your promotion is time-limited to ensure it automatically stops running.

- Take advantage of the preview feature to see how the promotion extension will appear on both desktop and mobile devices.

- Save the extension, and it will be submitted for approval by Google.

- Join our live stream on YouTube every weekday at 4 o'clock in the UK for more insights into Google Ads and online marketing.

- If you have any questions, feel free to ask me or my wife during the live stream or in our other videos.

- Thank you for your time, and I look forward to seeing you again soon. Bye for now!

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