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Published on: February 20 2023 by pipiads

Digital Ad Revenue Surpasses TV For The First Time Ever

- The recent YouTube ad-pocalypse has caused concern for content creators

- However, digital ad revenue has surpassed TV ad revenue for the first time ever

- This means that advertisers are spending more money on the internet, including YouTube, than on traditional television

- This article will explore the implications of this shift in advertising revenue

Facts:

- The Internet Advertising Bureau has been tracking digital ad revenue since 2004

- Digital ad revenue in the US was $72.5 billion compared to TV ad revenue of $71.3 billion

- Digital ad revenue is up 21.8% from 2015

- Mobile is responsible for 36.6% of total digital ad revenue

- Digital video revenue has also increased significantly, rising from $5.9 billion in 2015 to $9.1 billion in 2016

- Mobile played a huge role in the increase in digital video revenue, rising 145% from 2015

Implications:

- Advertisers are shifting their focus to the internet, including YouTube, which means content creators can potentially earn more ad revenue

- However, YouTube and other video sharing sites need to figure out a way to balance the needs of advertisers with the desire for edgy and controversial content that draws viewers

- Channels like Filthy Frank and H3H3 Productions, which were hit hard by the ad-pocalypse, are important to YouTube's success because they offer something different than traditional television

- Other video sharing sites may take advantage of YouTube's missteps and offer content creators a more lucrative and less restrictive platform

- While the recent ad-pocalypse may have caused concern for content creators, the fact that digital ad revenue has surpassed TV ad revenue for the first time ever is a positive sign for the future of online content creation

- YouTube and other video sharing sites need to find a way to balance the needs of advertisers with the desire for edgy and controversial content that draws viewers in order to remain successful

- Other video sharing sites may take advantage of YouTube's missteps if they don't find a way to adapt

25 Christmas/Holiday Campaigns

In this article, we will discuss two different topics that are unrelated to each other. The first topic is a letter to Santa Claus and the second is a message about domestic violence in Portugal.

Letter to Santa Claus:

Dear Santa, I hope this letter finds you well and in good spirits. I have a few questions for you. Is it cold all the time in the North Pole? Your rosy cheeks make me wonder. Are your reindeers excited for Christmas? Is your beard long and scratchy like my dad's? My mom says you're a good helper, but I was disappointed when you didn't come last year. Was my chimney broken or did you forget? I hope this year when I wake up, I'll see that you came to my house too.

Donation to Toys for Tots:

In the spirit of Christmas, I would like to encourage everyone to donate to Toys for Tots. It is a program that helps the Marines deliver hope to children in need. Here are some ways you can help:

- Donate new, unwrapped toys at a local drop-off location.

- Host a toy drive in your community.

- Make a monetary donation online.

Domestic Violence in Portugal:

On a serious note, I would like to bring attention to the issue of domestic violence in Portugal. It is a problem that affects many people and it is everyone's problem. No one should have to endure humiliation, lies, and despair in their own home. It is time to take action and reclaim what should never have been taken away - freedom and happiness.

- Domestic violence is a reality for many people in Portugal.

- It is a problem that affects everyone.

- We must take action to stop it.

- Let's support victims and survivors.

- Let's raise awareness about this issue.

- Let's work towards a future where domestic violence is no longer a problem.

In conclusion, we have discussed two very different topics - a letter to Santa Claus and a message about domestic violence in Portugal. While one is lighthearted and the other is serious, both topics are important and deserve attention. Let's spread joy this holiday season by donating to Toys for Tots and let's work towards a future where domestic violence is no longer a problem. Remember, it is everyone's problem. #PortugalAgainstViolence

Mixing subscriber revenue and ad revenue to grow TV 2s OTT/streaming service

Introducing a Hybrid Model for Television

As the television industry faces structural changes, it is important to adapt and innovate. In Denmark, the changes are happening at a fast pace due to unique market conditions. With little free-to-air TV available, the average Danish household pays around 30 pounds a month for television. This creates an incentive for streaming and OTT services, which is why TV2 launched a streaming service in 2004.

However, the real success came with the launch of a hybrid model at the end of last year. This model combines the benefits of a subscriber model and an advertising model, creating two new revenue streams. The advertising helps subsidize the content, resulting in a lower price point that appeals to younger consumers. Additionally, a targeted addressable TV product brings in new advertisers.

The hybrid model offers two products: a video on demand product and access to six linear channels. Consumers can choose from four different price points, with or without advertising. The value of advertising is addressed and described in a transparent and informed manner, with one to three minutes of advertising per approval.

The numbers behind this hybrid model are impressive, with 400,000 subscribers currently. This is changing the dynamics of distribution rights and making TV2 the second-largest ISP in Denmark.

In conclusion, the hybrid model offers a new way forward for the television industry. By combining subscriber and advertising models, it creates new revenue streams and appeals to a wider audience. The success of this model in Denmark is a testament to its potential in other markets.

Gain Theory Ask the Experts - How TV advertising is changing to address agile decision-making needs

TV Advertising in Lockdown: Agile Decision Making and Changing Viewing Habits

In the midst of lockdown, TV viewing habits have shifted and advertisers have had to adapt to more agile decision making. As TV viewing increased, supply went up and prices went down, with some sectors unable to advertise due to restrictions. However, as the market bounces back in Q4, broadcasters have recognized the need for flexibility and reduced their booking deadlines to four weeks, allowing advertisers to be more agile and make decisions on spend at a later point.

Changing Nature of TV Viewing During Lockdown:

- TV viewing grew as people had more time at home and shared viewing increased

- Subscription VODs and linear TV both saw growth

- More advertisers invested heavily in TV, especially unaffected sectors like FMCGs

- Prices for TV advertising were low due to increased supply and low demand from certain sectors

Agile Decision Making in TV Advertising:

- Broadcasters have reduced booking deadlines to four weeks to allow for more flexibility

- Advertisers appreciate the ability to make decisions on spend at a later point

- Channel 4 has permanently moved their advanced booking deadline to four weeks, with other broadcasters expected to follow suit

- Earlier booking still provides a better chance of securing spots in desired programs due to finite advertising space

Dealing with Content Drought:

- Production of scripted content and dramas has been impacted by restrictions

- TV networks are dealing with this by creating production bubbles and finding alternative programming options

- The market is expected to bounce back in Q4, but the content drought may continue to be a challenge for some time

As TV viewing habits continue to shift, advertisers and broadcasters must adapt to more agile decision making and find ways to navigate the challenges of a changing market. With reduced booking deadlines and a focus on flexibility, advertisers can make the most of TV advertising opportunities in the midst of a pandemic.

Earn Roku TV Revenue

How I was Accepted into the Roku TV Channel Advertising Program

In this video clip, the speaker shares how they were accepted into the Roku TV channel advertising program. They developed a public Roku TV channel to direct traffic to their website and YouTube channels, and were surprised to be accepted into the program. The speaker explains the steps they went through and what they learned in the process.

Steps to Joining the Program:

- Learned about the program from a programmer who created channels for the Roku over-the-top system

- Found out that YouTube partners and Adsense publishers can join the program

- Developed a public Roku TV channel using Instant TV Channel for Roku

- Paid $49.95/month for the service and did much of the work themselves

- Followed the steps provided by the advertising program, including filling out a DAG URL list and studying terminology and acronyms

- Chose pre-roll ads that are 30 seconds or less and will appear before each video clip on the Roku TV channel

Details on the DAG CID List:

- The speaker filled out a form that described the content of their videos and chose categories and languages

- They chose not to allow tobacco ads on their channel and requested URLs for 25 video clips

- The Internet Advertising Bureau provided a default list of categories, which the speaker browsed through to choose relevant ones

The speaker is excited to have the opportunity to generate revenue from their Roku TV channel by showing ads. They believe this is a ground floor opportunity and that the future will involve many more people creating their own channels. They recommend Instant TV Channel for Roku and the advertising program to others who want to explore this niche of online revenue generation.

Swinburne Sees Most TV Revenue From Subscriptions by 2015

According to a new report by Morgan Stanley, fifty percent of televisions will be connected to the Internet by 2015. This means that the future of connected TV will drastically change the economics of the media industry. The report looks at cable companies, TV studios, and Internet content providers, and examines what each stands to lose or gain in the next few years.

Key Points:

- The rise of connected TV will bring new competition to the sector, with many new entrants competing for customers' attention and dollars.

- Cable and satellite companies will benefit from broadband consumption, but their video businesses will become more competitive.

- The average home today pays $85 a month for video, which generates the bulk of growth for the entire television industry.

- The opportunity for new players to package up content and distribute it over the Internet is certainly possible, but bundling and aggregating content is still profitable.

- Satellite TV companies, such as Directv and Dish, have different strategies for the future of connected TV.

The rise of connected TV will bring significant changes to the media industry, with new players entering the market and existing companies facing increased competition. While cable and satellite companies will benefit from broadband consumption, their video businesses will become more competitive. The future of connected TV remains uncertain, but it is clear that the media industry will need to adapt to the changing landscape.

How the TV Networks Lost Their Way: Audience, Advertising, Profits, Popular Culture (1991)

Ken Auletta offers a behind-the-scenes account of the corporate cultures at ABC, NBC, and CBS amid changing technology and takeovers. This encore book, Notes from 1991, runs an hour and is authored by the writer of Three Blind Mice: How the TV Networks Lost Their Way. In this article, we will discuss Auletta's most interesting findings.

Auletta's book, Notes from 1991, takes readers on a journey through the corporate cultures of ABC, NBC, and CBS. The book provides insights into the struggles of these companies as they tried to regain their dominance in a changing market.

Most Interesting Findings:

1. Auletta was surprised by the uninhibited behavior of some people in the public eye. For instance, while sitting in Aaron Spelling's office, he observed a casting session for a show called Nightingales, and he was amazed at how the men in the room focused on the actresses' figures and looks.

2. Auletta set out to write a profile of Laurence Tisch, who had just acquired a stake in CBS in 1985. However, he realized that there was a bigger story going on, and within a year, all three networks had changed hands for the first time in their history.

3. The networks were in a period of decline when the new owners arrived, and Auletta was interested in watching the struggle of these business lions to regain their dominance.

4. Auletta sat with Larry Tisch approximately 50 times, and he did temperature checks on other network executives, including Tom Murphy and Dan Burke, over a period of six years.

5. Auletta found it comical that the Board of Directors of CBS passed a resolution in 1987 stating that no one should speak with him except for the Chairman or the President of CBS, Larry Tisch. However, Auletta had already interviewed more than half of the board members.

6. Auletta interviewed Jack Welch, the CEO of GE, about a dozen times and attended management retreats where Welch spoke.

7. Auletta interviewed Bob Wright, the President of NBC, about 18 or 19 times.

Notes from 1991 offers an inside look at the corporate cultures of ABC, NBC, and CBS during a period of change and uncertainty. Auletta's most interesting findings provide readers with insights into the behavior of people in the public eye, the struggles of these companies to regain their dominance, and the relationships Auletta developed with network executives during his six years of research.

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