PROFITABLE FACEBOOK ADS IN 2019 FOR DROPSHIPPING GUARANTEED SALES!
Published on: November 28 2022 by Peter Pru - Ecommerce Empire Builders
PROFITABLE FACEBOOK ADS IN 2019 FOR DROPSHIPPING GUARANTEED SALES!
Table of Contents
PROFITABLE FACEBOOK ADS IN 2019 FOR DROPSHIPPING GUARANTEED SALES!
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | when is the best time to cut your losses |
| 00:00:02 | 00:00:10 | with a Facebook ad turn it off and start |
| 00:00:04 | 00:00:12 | fresh with the new one hey what's going |
| 00:00:10 | 00:00:14 | on Empire builders welcome back to |
| 00:00:12 | 00:00:16 | another episode of your brand new to the |
| 00:00:14 | 00:00:18 | Empire Builder family first and foremost |
| 00:00:16 | 00:00:21 | welcome please like comment subscribe |
| 00:00:18 | 00:00:22 | turn a notification about Milan down |
| 00:00:21 | 00:00:24 | below so you're notified of new |
| 00:00:22 | 00:00:26 | e-commerce videos each and every single |
| 00:00:24 | 00:00:28 | day and check out all the free awesome |
| 00:00:26 | 00:00:30 | resources and free bonuses down in the |
| 00:00:28 | 00:00:33 | description of this video but guys today |
| 00:00:30 | 00:00:35 | we're going to answer the question when |
| 00:00:33 | 00:00:38 | should you turn your Facebook |
| 00:00:35 | 00:00:40 | advertisements off right when does the |
| 00:00:38 | 00:00:43 | best time to cut your losses with a |
| 00:00:40 | 00:00:45 | Facebook ad turn it off and start fresh |
| 00:00:43 | 00:00:47 | with the new and now to recap this and |
| 00:00:45 | 00:00:49 | if you haven't already checked out some |
| 00:00:47 | 00:00:51 | of the awesome Facebook advertising for |
| 00:00:49 | 00:00:53 | dropshipping ecommerce and all that |
| 00:00:51 | 00:00:55 | stuff check out some of the other |
| 00:00:53 | 00:00:56 | content revolving around Facebook ads on |
| 00:00:55 | 00:00:58 | this channel because I don't want to |
| 00:00:56 | 00:01:02 | repeat too much of the same things but I |
| 00:00:58 | 00:01:05 | do want to mention really quickly here |
| 00:01:02 | 00:01:08 | the basic strategy for Facebook ads for |
| 00:01:05 | 00:01:09 | 2019 and beyond so the thing is guys |
| 00:01:08 | 00:01:12 | what a lot of people realize with |
| 00:01:09 | 00:01:14 | Facebook ads is everybody's Facebook Ads |
| 00:01:12 | 00:01:17 | account is actually different right the |
| 00:01:14 | 00:01:20 | algorithm works however you're however |
| 00:01:17 | 00:01:22 | much data you're pixel has now a lot of |
| 00:01:20 | 00:01:25 | feel that go into Facebook right away |
| 00:01:22 | 00:01:28 | they try and they try and scale |
| 00:01:25 | 00:01:31 | something that can't be scaled okay |
| 00:01:28 | 00:01:33 | because you have to give Facebook more |
| 00:01:31 | 00:01:37 | data about who your buyers are before |
| 00:01:33 | 00:01:39 | Facebook can try and scale for you right |
| 00:01:37 | 00:01:40 | because Facebook guys it wants to make |
| 00:01:39 | 00:01:43 | you money right it wants to make you |
| 00:01:40 | 00:01:45 | money it wants to make Facebook money |
| 00:01:43 | 00:01:48 | and it also wants to have the user |
| 00:01:45 | 00:01:50 | experience to be absolutely amazing for |
| 00:01:48 | 00:01:51 | their customers okay that's the only |
| 00:01:50 | 00:01:53 | three things the algorithm cares about |
| 00:01:51 | 00:01:55 | right it wants to make you money wants |
| 00:01:53 | 00:01:56 | to make Facebook money and it wants to |
| 00:01:55 | 00:01:58 | make the customers have a great customer |
| 00:01:56 | 00:02:01 | experience now when you're just starting |
| 00:01:58 | 00:02:03 | out Facebook ads that's fine and we're |
| 00:02:01 | 00:02:05 | gonna go over how exactly we structure |
| 00:02:03 | 00:02:07 | these campaigns but I always encourage |
| 00:02:05 | 00:02:09 | people start with influencers start with |
| 00:02:07 | 00:02:12 | something where you can at least get |
| 00:02:09 | 00:02:13 | some buyer data to help Facebook |
| 00:02:12 | 00:02:15 | identify who your |
| 00:02:13 | 00:02:17 | customers are so if you're just diving |
| 00:02:15 | 00:02:18 | right into facebook and you're a brand |
| 00:02:17 | 00:02:20 | new person that's absolutely fine but |
| 00:02:18 | 00:02:23 | you just need to understand that your |
| 00:02:20 | 00:02:25 | cost per purchase will be higher because |
| 00:02:23 | 00:02:27 | Facebook does not know who your buyers |
| 00:02:25 | 00:02:29 | are yet so with that said let's get |
| 00:02:27 | 00:02:31 | right into this guy so when we are |
| 00:02:29 | 00:02:33 | running our Facebook ads I kind of like |
| 00:02:31 | 00:02:37 | to structure my campaigns this way right |
| 00:02:33 | 00:02:39 | so we're just gonna tok broad here one |
| 00:02:37 | 00:02:43 | interest typically is what I recommend |
| 00:02:39 | 00:02:45 | so one interest group right so if you're |
| 00:02:43 | 00:02:46 | brand new you want to go after one |
| 00:02:45 | 00:02:49 | interests right you want to go through |
| 00:02:46 | 00:02:51 | one interest group now this might be |
| 00:02:49 | 00:02:52 | this interest group if you're brand new |
| 00:02:51 | 00:02:53 | you're just gonna have to do a best |
| 00:02:52 | 00:02:55 | guess because you don't know which |
| 00:02:53 | 00:02:57 | interest group is gonna have your buyers |
| 00:02:55 | 00:02:59 | so for example that could be barkbox |
| 00:02:57 | 00:03:01 | right barkbox we'll just use that as an |
| 00:02:59 | 00:03:06 | example here we'll just say bark box |
| 00:03:01 | 00:03:07 | bark box is our interest group now when |
| 00:03:06 | 00:03:09 | we have our interest group and we're |
| 00:03:07 | 00:03:12 | doing our best bet here your best guess |
| 00:03:09 | 00:03:14 | typically I always recommend going after |
| 00:03:12 | 00:03:16 | your competitors going after people that |
| 00:03:14 | 00:03:19 | are trying to are spending money in the |
| 00:03:16 | 00:03:22 | niche somehow some way so bark box |
| 00:03:19 | 00:03:23 | obviously big dog subscription box if |
| 00:03:22 | 00:03:25 | you don't know that's obviously people |
| 00:03:23 | 00:03:27 | who like that page are more likely than |
| 00:03:25 | 00:03:29 | not spending money so we're gonna have |
| 00:03:27 | 00:03:31 | that as our first synced or screwed the |
| 00:03:29 | 00:03:34 | second thing we need the second thing we |
| 00:03:31 | 00:03:38 | need to before we can start running our |
| 00:03:34 | 00:03:42 | ads is we need images and video right |
| 00:03:38 | 00:03:44 | images and videos I like to have at |
| 00:03:42 | 00:03:47 | least three so I'm just gonna write in |
| 00:03:44 | 00:03:50 | parentheses three so I want you to have |
| 00:03:47 | 00:03:54 | when one interest right one interest and |
| 00:03:50 | 00:03:57 | then three images three videos two |
| 00:03:54 | 00:03:59 | images one video two videos one image |
| 00:03:57 | 00:04:03 | right you just want to have three |
| 00:03:59 | 00:04:06 | different styles of like images or a |
| 00:04:03 | 00:04:09 | video right so three and then number |
| 00:04:06 | 00:04:12 | three thing we need is we need creative |
| 00:04:09 | 00:04:15 | alright we need creative and this is |
| 00:04:12 | 00:04:19 | specifically headline description so |
| 00:04:15 | 00:04:21 | ahead and description alright these |
| 00:04:19 | 00:04:22 | three only three things you need to get |
| 00:04:21 | 00:04:24 | started now I can according to your |
| 00:04:22 | 00:04:27 | budgets I know everybody's budgets are |
| 00:04:24 | 00:04:30 | different what we like to do |
| 00:04:27 | 00:04:33 | he's doing one interest in an ad set |
| 00:04:30 | 00:04:35 | right so if you guys already had that |
| 00:04:33 | 00:04:37 | all write that down I can take a |
| 00:04:35 | 00:04:39 | screenshot or pause but that's basically |
| 00:04:37 | 00:04:43 | the components to run a successful |
| 00:04:39 | 00:04:45 | campaign now inside the campaign right |
| 00:04:43 | 00:04:47 | we are going to just call our campaign |
| 00:04:45 | 00:04:51 | our top level thing is it's going to be |
| 00:04:47 | 00:04:54 | called cold traffic right cold traffic |
| 00:04:51 | 00:04:57 | and inside this campaign right we are |
| 00:04:54 | 00:04:59 | going to have a ton of Adsense and again |
| 00:04:57 | 00:05:01 | the ad sets depend on what your budget |
| 00:04:59 | 00:05:06 | is I recommend at least ten dollars a |
| 00:05:01 | 00:05:07 | day per ad set okay so in your ad set |
| 00:05:06 | 00:05:10 | right you're just gonna let's it's only |
| 00:05:07 | 00:05:12 | targeting one interest so we're just |
| 00:05:10 | 00:05:14 | going to call this number one right this |
| 00:05:12 | 00:05:16 | is our first ad set now we're just going |
| 00:05:14 | 00:05:19 | to add sets here |
| 00:05:16 | 00:05:21 | so everybody's straight ad sets right |
| 00:05:19 | 00:05:22 | you're gonna have a ton of these again |
| 00:05:21 | 00:05:25 | depends on your budgets but you at least |
| 00:05:22 | 00:05:28 | want ten dollars ten per day pawned the |
| 00:05:25 | 00:05:31 | ad set ten per day I hope you guys can |
| 00:05:28 | 00:05:32 | see that so here are targeting and you |
| 00:05:31 | 00:05:34 | guys in size 16 your policy on to do all |
| 00:05:32 | 00:05:35 | the targeting stuff in there all that |
| 00:05:34 | 00:05:38 | stays the same only thing you're |
| 00:05:35 | 00:05:40 | changing is your interest right that's |
| 00:05:38 | 00:05:43 | the only thing that's in there now in |
| 00:05:40 | 00:05:49 | here your ads right your ad level stuff |
| 00:05:43 | 00:05:52 | now these are your ads right now here is |
| 00:05:49 | 00:05:57 | where you're gonna have three separate |
| 00:05:52 | 00:05:59 | that three separate ads inside and there |
| 00:05:57 | 00:06:00 | now remember when I told you the |
| 00:05:59 | 00:06:04 | components to have a successful campaign |
| 00:06:00 | 00:06:06 | right you're gonna have images three |
| 00:06:04 | 00:06:07 | different images right so image one |
| 00:06:06 | 00:06:10 | let's just say you did three separate |
| 00:06:07 | 00:06:16 | images for your ads right so image one |
| 00:06:10 | 00:06:19 | image one image - image three fantastik |
| 00:06:16 | 00:06:20 | now the creative stays the same for all |
| 00:06:19 | 00:06:22 | of them |
| 00:06:20 | 00:06:23 | alright that means the headline and |
| 00:06:22 | 00:06:25 | description |
| 00:06:23 | 00:06:27 | is the same for all three of these ads |
| 00:06:25 | 00:06:30 | the only thing that's different is the |
| 00:06:27 | 00:06:31 | image or video that's being used in our |
| 00:06:30 | 00:06:35 | case here we're just using images that's |
| 00:06:31 | 00:06:37 | it right run that at least three days |
| 00:06:35 | 00:06:40 | don't touch it right three days at least |
| 00:06:37 | 00:06:41 | you're gonna spend at least $30 then |
| 00:06:40 | 00:06:44 | that's when you decide is it worth |
| 00:06:41 | 00:06:46 | turning off or not now this is where it |
| 00:06:44 | 00:06:48 | gets complicated when do we turn this ad |
| 00:06:46 | 00:06:51 | off is it worth turning off how do we |
| 00:06:48 | 00:06:53 | know when to turn it off it really if |
| 00:06:51 | 00:06:56 | you're Brett it depends on your pixel |
| 00:06:53 | 00:06:58 | okay if you're brand-new right this is |
| 00:06:56 | 00:07:01 | going to be high okay you're probably |
| 00:06:58 | 00:07:03 | you may not get a purchase so you you |
| 00:07:01 | 00:07:06 | you really might not get emerges all |
| 00:07:03 | 00:07:09 | right to really understand what's |
| 00:07:06 | 00:07:12 | working and what's not is you need a |
| 00:07:09 | 00:07:14 | raise your budget okay not on the ad set |
| 00:07:12 | 00:07:17 | you need to raise your budget on the |
| 00:07:14 | 00:07:19 | amount of ads that you're running so |
| 00:07:17 | 00:07:22 | what I recommend you do instead to |
| 00:07:19 | 00:07:25 | really thoroughly test the barkbox is |
| 00:07:22 | 00:07:27 | instead of just shutting this off and |
| 00:07:25 | 00:07:29 | just say hey barkbox isn't a good |
| 00:07:27 | 00:07:30 | interest group for me I challenge you to |
| 00:07:29 | 00:07:32 | start thinking about it differently and |
| 00:07:30 | 00:07:35 | I challenge you to do this instead right |
| 00:07:32 | 00:07:37 | you duplicate this ad set right |
| 00:07:35 | 00:07:42 | duplicate the ad set keep it the same |
| 00:07:37 | 00:07:46 | budget keep it the same same interest |
| 00:07:42 | 00:07:50 | we're still targeting barkbox now what |
| 00:07:46 | 00:07:52 | you're going to change is so you have |
| 00:07:50 | 00:07:55 | our three our barkbox interest group our |
| 00:07:52 | 00:07:59 | three ads inside there right image one |
| 00:07:55 | 00:08:01 | two three are all staying the same all |
| 00:07:59 | 00:08:03 | of this is staying the same the only |
| 00:08:01 | 00:08:08 | thing different now is different |
| 00:08:03 | 00:08:10 | creative that's it now look at this now |
| 00:08:08 | 00:08:13 | this is how you properly target now |
| 00:08:10 | 00:08:14 | again there's going to be differentiated |
| 00:08:13 | 00:08:16 | differences here depending on audience |
| 00:08:14 | 00:08:18 | size all that stuff you guys 600 600 |
| 00:08:16 | 00:08:19 | files don't decide the Facebook |
| 00:08:18 | 00:08:22 | advertising section where we tok about |
| 00:08:19 | 00:08:24 | this stuff but this is where you are now |
| 00:08:22 | 00:08:26 | going to really be able to tell if an |
| 00:08:24 | 00:08:27 | audience sucks or not or it doesn't work |
| 00:08:26 | 00:08:29 | for you |
| 00:08:27 | 00:08:31 | okay but the problem with this is your |
| 00:08:29 | 00:08:33 | budget now has increased you've |
| 00:08:31 | 00:08:35 | literally just doubled your budget right |
| 00:08:33 | 00:08:38 | because Facebook's gonna spend this $10 |
| 00:08:35 | 00:08:39 | right I'll cross all three of these and |
| 00:08:38 | 00:08:42 | to effectively do this you need this |
| 00:08:39 | 00:08:44 | running for at least three days now all |
| 00:08:42 | 00:08:45 | right where do we go from here right |
| 00:08:44 | 00:08:48 | where do we where do we go from here now |
| 00:08:45 | 00:08:52 | this is where it gets so fun as your |
| 00:08:48 | 00:08:54 | budget starts increasing now say barkbox |
| 00:08:52 | 00:08:56 | you you and you run these two four you |
| 00:08:54 | 00:08:58 | know you run this for a week |
| 00:08:56 | 00:09:00 | these two ad sets then you can compare |
| 00:08:58 | 00:09:03 | the two which one's working better for |
| 00:09:00 | 00:09:05 | you then if this one sucks if this one |
| 00:09:03 | 00:09:07 | sucks okay |
| 00:09:05 | 00:09:09 | turn it off that's as simple as that you |
| 00:09:07 | 00:09:12 | just turn it off okay if it's if your |
| 00:09:09 | 00:09:14 | cost per purchase is like $30 right turn |
| 00:09:12 | 00:09:17 | it off a rule of thumb if your cost per |
| 00:09:14 | 00:09:21 | purchase if your cost per purchase is |
| 00:09:17 | 00:09:23 | larger then your average cart value turn |
| 00:09:21 | 00:09:23 | it off all right let me write that on |
| 00:09:23 | 00:09:26 | the side here because that's really |
| 00:09:23 | 00:09:32 | important all right your cost per |
| 00:09:26 | 00:09:36 | purchase right is greater than your cart |
| 00:09:32 | 00:09:38 | value than your average cart value turn |
| 00:09:36 | 00:09:39 | the ad off all right turn the ad off |
| 00:09:38 | 00:09:41 | okay we at least want to be breaking |
| 00:09:39 | 00:09:43 | even here okay I'm down to break-even |
| 00:09:41 | 00:09:47 | all day long to get customers for free |
| 00:09:43 | 00:09:49 | okay now as far as going this I don't |
| 00:09:47 | 00:09:51 | even know if I should write this on the |
| 00:09:49 | 00:09:54 | to keep going we're gonna keep going |
| 00:09:51 | 00:09:56 | here because this is I'm on a roll right |
| 00:09:54 | 00:09:58 | now so if your cost per purchase is |
| 00:09:56 | 00:10:02 | greater than your cart value then turn |
| 00:09:58 | 00:10:04 | it off now what if what if this barkbox |
| 00:10:02 | 00:10:06 | sucks right this farm pot but then this |
| 00:10:04 | 00:10:07 | one's working well we're like whoa wait |
| 00:10:06 | 00:10:09 | why are costs per purchase on this one |
| 00:10:07 | 00:10:11 | is like five bucks there's like thirty |
| 00:10:09 | 00:10:13 | here well okay that makes sense when we |
| 00:10:11 | 00:10:14 | tad different creative here I guess this |
| 00:10:13 | 00:10:17 | creative really resonates with this |
| 00:10:14 | 00:10:19 | interest group right okay so what if we |
| 00:10:17 | 00:10:22 | do this now okay let's let's let's just |
| 00:10:19 | 00:10:24 | do another test here and this is again |
| 00:10:22 | 00:10:25 | back to Facebook right back to Facebook |
| 00:10:24 | 00:10:28 | doing its thing and working its magic |
| 00:10:25 | 00:10:32 | for you now what I would do is since I |
| 00:10:28 | 00:10:35 | see this one is working is so-so well I |
| 00:10:32 | 00:10:37 | would duplicate this right I will |
| 00:10:35 | 00:10:40 | duplicate now sell follow me this is |
| 00:10:37 | 00:10:44 | gonna sound crazy it works just do it |
| 00:10:40 | 00:10:46 | okay on this ad you're gonna create |
| 00:10:44 | 00:10:48 | another ad set so we turned this one off |
| 00:10:46 | 00:10:51 | because it sucks right let's just all |
| 00:10:48 | 00:10:52 | read we turned off this guy because he |
| 00:10:51 | 00:10:55 | sucks it's not it's the cost per |
| 00:10:52 | 00:10:57 | purchase to I it's not worth it right so |
| 00:10:55 | 00:11:00 | now we know this one's working pretty |
| 00:10:57 | 00:11:01 | well okay so now what are we going to do |
| 00:11:00 | 00:11:02 | we're going to duplicate and say we want |
| 00:11:01 | 00:11:04 | to scale |
| 00:11:02 | 00:11:06 | the series $5 as they were doing so well |
| 00:11:04 | 00:11:08 | we want to keep getting customers here |
| 00:11:06 | 00:11:10 | on that exposing as much of this bar |
| 00:11:08 | 00:11:14 | buck interest group as we can now let's |
| 00:11:10 | 00:11:18 | say barkbox is a 500 or sorry it's a |
| 00:11:14 | 00:11:19 | 500,000 size audience it's a 500,000 |
| 00:11:18 | 00:11:22 | size audience I hope you guys can still |
| 00:11:19 | 00:11:24 | see see this let me know let me lower |
| 00:11:22 | 00:11:26 | this a little bit the camera so you guys |
| 00:11:24 | 00:11:31 | can make sure you're getting all of this |
| 00:11:26 | 00:11:34 | and sorry about this guys probably not |
| 00:11:31 | 00:11:37 | gonna get it edited it out but so now |
| 00:11:34 | 00:11:39 | what if it's a 500,000 person audience |
| 00:11:37 | 00:11:42 | Barbot it might actually be bigger it's |
| 00:11:39 | 00:11:44 | a Bart box is absolutely massive so it's |
| 00:11:42 | 00:11:47 | probably bigger now it's fine that's |
| 00:11:44 | 00:11:51 | great now what we can do is duplicate |
| 00:11:47 | 00:11:53 | this it was set at $10 per day right now |
| 00:11:51 | 00:11:55 | here's the amazing thing with Facebook |
| 00:11:53 | 00:11:58 | people think and this is it amazes me |
| 00:11:55 | 00:12:02 | just because you think you put $10 a day |
| 00:11:58 | 00:12:04 | here you have the you have the right to |
| 00:12:02 | 00:12:06 | or to exposing yourself to 500,000 |
| 00:12:04 | 00:12:09 | people not the case you're probably not |
| 00:12:06 | 00:12:10 | even touching the size of this audience |
| 00:12:09 | 00:12:12 | you're probably only getting maybe |
| 00:12:10 | 00:12:15 | 10,000 people okay |
| 00:12:12 | 00:12:18 | maybe okay now here's where the magic |
| 00:12:15 | 00:12:21 | happens duplicate all right I'm gonna |
| 00:12:18 | 00:12:23 | draw a line doop duplicate this entire |
| 00:12:21 | 00:12:27 | thing okay |
| 00:12:23 | 00:12:30 | duplicate this entire thing okay and |
| 00:12:27 | 00:12:31 | then you're gonna put barkbox right |
| 00:12:30 | 00:12:36 | because we got another barkbox right |
| 00:12:31 | 00:12:44 | here and you're going to run three ads |
| 00:12:36 | 00:12:48 | again one two three now here is where |
| 00:12:44 | 00:12:50 | you can change this part right your |
| 00:12:48 | 00:12:52 | images maybe you have a video now right |
| 00:12:50 | 00:12:54 | you're gonna keep the diff creative |
| 00:12:52 | 00:12:55 | right this is the diff creative that you |
| 00:12:54 | 00:12:57 | had from here so that just gets |
| 00:12:55 | 00:13:00 | duplicated right here so keep that all |
| 00:12:57 | 00:13:02 | the same right now this is where you can |
| 00:13:00 | 00:13:05 | change around your imagery a little bit |
| 00:13:02 | 00:13:06 | more change around the imagery a little |
| 00:13:05 | 00:13:12 | bit more so let's say this |
| 00:13:06 | 00:13:14 | image four five and six okay which is |
| 00:13:12 | 00:13:16 | fantastik okay but let me show you |
| 00:13:14 | 00:13:18 | another thing and this is this this |
| 00:13:16 | 00:13:20 | works this is fine but let me show you |
| 00:13:18 | 00:13:22 | the real craziness of how this Facebook |
| 00:13:20 | 00:13:23 | algorithm really works so let me erase |
| 00:13:22 | 00:13:25 | this because this is one option you can |
| 00:13:23 | 00:13:29 | just duplicate change it change the |
| 00:13:25 | 00:13:32 | images or video okay fantastik now you |
| 00:13:29 | 00:13:34 | can do that or you can make your life |
| 00:13:32 | 00:13:36 | even easier because remember when I said |
| 00:13:34 | 00:13:38 | you think you're entitled to this entire |
| 00:13:36 | 00:13:39 | thing this five hundred thousand |
| 00:13:38 | 00:13:41 | audience but at ten dollars a day you'll |
| 00:13:39 | 00:13:45 | never reach it you'll never ever ever |
| 00:13:41 | 00:13:48 | reach it so how do you scale this $10 a |
| 00:13:45 | 00:13:51 | day higher how do we do this well this |
| 00:13:48 | 00:13:55 | is how right so let's say we now |
| 00:13:51 | 00:13:59 | duplicate duplicate raised by a dollar |
| 00:13:55 | 00:14:01 | raised by a dollar raised the daily |
| 00:13:59 | 00:14:05 | budget by a dollar or two |
| 00:14:01 | 00:14:10 | no more dollar or two no more no less |
| 00:14:05 | 00:14:12 | okay now here we're spending twelve the |
| 00:14:10 | 00:14:15 | day right let's say we raised it by two |
| 00:14:12 | 00:14:17 | twelve dollars a day and we keep |
| 00:14:15 | 00:14:20 | everything the same this entire section |
| 00:14:17 | 00:14:22 | all of this you're simply duplicating |
| 00:14:20 | 00:14:24 | raising budget duplicating raising |
| 00:14:22 | 00:14:27 | budget and keeping all of this the same |
| 00:14:24 | 00:14:29 | now you have two ads running right now |
| 00:14:27 | 00:14:32 | you have two ads running to the barkbox |
| 00:14:29 | 00:14:34 | audience so you have this ten dollars a |
| 00:14:32 | 00:14:37 | day plus this twelve dollars a day so |
| 00:14:34 | 00:14:41 | you are now spending right twenty two |
| 00:14:37 | 00:14:43 | dollars a day going after this guy right |
| 00:14:41 | 00:14:45 | after that five hundred thousand person |
| 00:14:43 | 00:14:47 | audience effectively now again I'm just |
| 00:14:45 | 00:14:49 | assuming that barkbox is a great target |
| 00:14:47 | 00:14:51 | for you it might suck it might not even |
| 00:14:49 | 00:14:54 | be worth ever attorney but this is how |
| 00:14:51 | 00:14:58 | you scale okay so your next question |
| 00:14:54 | 00:15:00 | might be how do you like when do you |
| 00:14:58 | 00:15:02 | actually turn this thing off right like |
| 00:15:00 | 00:15:04 | how do you actually turn this off well |
| 00:15:02 | 00:15:07 | you have options you actually don't have |
| 00:15:04 | 00:15:09 | to okay now rule of thumb as you |
| 00:15:07 | 00:15:11 | continue to scale oh and by the way you |
| 00:15:09 | 00:15:13 | wait three days here again don't touch |
| 00:15:11 | 00:15:16 | anything for three days okay |
| 00:15:13 | 00:15:19 | don't touch anything for three days here |
| 00:15:16 | 00:15:20 | and then you can adjust never don't I |
| 00:15:19 | 00:15:23 | used to say |
| 00:15:20 | 00:15:25 | time and I've just been just immersing |
| 00:15:23 | 00:15:29 | myself with Facebook advertising lately |
| 00:15:25 | 00:15:31 | is don't raise budgets duplicate raise |
| 00:15:29 | 00:15:33 | buzzer by a dollar right duplicate and |
| 00:15:31 | 00:15:36 | raise budget that's the way to do it not |
| 00:15:33 | 00:15:38 | doing any spikes in uh don't ever just |
| 00:15:36 | 00:15:40 | like raise it by hundred dollars or |
| 00:15:38 | 00:15:42 | fifty dollars you get a dollar do a |
| 00:15:40 | 00:15:44 | duplicate and raise it okay this is |
| 00:15:42 | 00:15:48 | gonna open you up to this audience even |
| 00:15:44 | 00:15:49 | more so so that's roughly it's trying to |
| 00:15:48 | 00:15:51 | you guys and I want to leave you guys |
| 00:15:49 | 00:15:52 | with one more thing if you're getting |
| 00:15:51 | 00:15:53 | tons of value from this video if you |
| 00:15:52 | 00:15:55 | have any questions drop a comment down |
| 00:15:53 | 00:15:58 | below I know kind of going on a tangent |
| 00:15:55 | 00:16:00 | here but I it just fit the Facebook |
| 00:15:58 | 00:16:03 | algorithm just it's an amazing me and I |
| 00:16:00 | 00:16:05 | love toking about it and we're actually |
| 00:16:03 | 00:16:08 | a little side thing we're actually doing |
| 00:16:05 | 00:16:09 | entire six figure funnel so you guys |
| 00:16:08 | 00:16:11 | already inside six tier funnels which is |
| 00:16:09 | 00:16:13 | fantastik you can obviously keep access |
| 00:16:11 | 00:16:16 | but we're redoing a lot of things we're |
| 00:16:13 | 00:16:17 | doing just we're just adding so many |
| 00:16:16 | 00:16:18 | cool things in there and I'm just you |
| 00:16:17 | 00:16:20 | know I was just like you know what I |
| 00:16:18 | 00:16:21 | love the results of students or games or |
| 00:16:20 | 00:16:24 | do a fantastik but I'm just redoing it |
| 00:16:21 | 00:16:26 | all and I mean I'm just I've been |
| 00:16:24 | 00:16:29 | recording the Facebook Ads section and |
| 00:16:26 | 00:16:30 | it's just it's just all too tangent |
| 00:16:29 | 00:16:35 | right now I'm gonna roll with this but |
| 00:16:30 | 00:16:38 | you guys might be thinking how much can |
| 00:16:35 | 00:16:40 | we scale on like a 500-person of 500 hey |
| 00:16:38 | 00:16:42 | what's up by sorry that cutoff for |
| 00:16:40 | 00:16:45 | whatever reason I went too long |
| 00:16:42 | 00:16:46 | obviously but as far as raising your |
| 00:16:45 | 00:16:47 | budgets and stuff that's a good rule to |
| 00:16:46 | 00:16:50 | follow |
| 00:16:47 | 00:16:52 | don't try and scale to 500 right away so |
| 00:16:50 | 00:16:54 | you just you don't know again Facebook |
| 00:16:52 | 00:16:56 | doesn't know if that audience is right |
| 00:16:54 | 00:17:00 | for you or not so you kind of have to go |
| 00:16:56 | 00:17:02 | slowly when you're scaling like this |
| 00:17:00 | 00:17:04 | okay it's very very very very important |
| 00:17:02 | 00:17:07 | and another key I want you guys to |
| 00:17:04 | 00:17:10 | understand is variation is so important |
| 00:17:07 | 00:17:12 | to success in Facebook the more creative |
| 00:17:10 | 00:17:14 | the more imagery you put out there right |
| 00:17:12 | 00:17:16 | and test the cause different interest |
| 00:17:14 | 00:17:17 | groups the more success you're gonna |
| 00:17:16 | 00:17:19 | have then what that means the more |
| 00:17:17 | 00:17:20 | buyers you're gonna have and that the |
| 00:17:19 | 00:17:23 | quicker that Facebook can understand who |
| 00:17:20 | 00:17:24 | your ideal buyers are so if you have any |
| 00:17:23 | 00:17:27 | questions whatsoever I know we kind of |
| 00:17:24 | 00:17:28 | went overboard here I answer to what try |
| 00:17:27 | 00:17:30 | to answer one question I want to turn |
| 00:17:28 | 00:17:32 | your ads that's off and so I hope this |
| 00:17:30 | 00:17:34 | explains if you have any questions about |
| 00:17:32 | 00:17:37 | this or you kind of want me to |
| 00:17:34 | 00:17:39 | narrow in a little bit deeper on to one |
| 00:17:37 | 00:17:41 | specific topic that we toked about here |
| 00:17:39 | 00:17:43 | drop a comment down below and if you got |
| 00:17:41 | 00:17:45 | a ton of value from this video smash |
| 00:17:43 | 00:17:46 | that subscribe button smash the like |
| 00:17:45 | 00:17:48 | button and turn a notification ball so |
| 00:17:46 | 00:17:50 | you're notified of our next ecommerce |
| 00:17:48 | 00:17:52 | video which is released every single day |
| 00:17:50 | 00:17:54 | and if you're brand new to e-commerce |
| 00:17:52 | 00:17:57 | and you want to build your e-commerce |
| 00:17:54 | 00:17:59 | empire I highly suggest you check out |
| 00:17:57 | 00:18:00 | the sales funnel masterclass the link |
| 00:17:59 | 00:18:02 | will be down the description of this |
| 00:18:00 | 00:18:04 | video I want you to build your |
| 00:18:02 | 00:18:06 | e-commerce business profitably the right |
| 00:18:04 | 00:18:08 | way without shop fight without Amazon |
| 00:18:06 | 00:18:10 | FBA and without any sort of expensive |
| 00:18:08 | 00:18:12 | expensive paint traffic again that link |
| 00:18:10 | 00:18:13 | will be down in the description of this |
| 00:18:12 | 00:18:17 | video but guys a fantastik rest of your |
| 00:18:13 | 00:18:27 | day and remember your empire starts now |
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