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Prospecting is Retargeting: Facebook Ads 2021

Published on: December 25 2022 by The Facebook Disrupter

In today's digital age, advertising has become an integral part of every business. One of the most popular platforms for advertising is Facebook. Retargeting Facebook ads is a powerful tool for businesses to generate leads and increase conversions. However, prospecting is equally important in identifying potential customers and expanding the reach of your ads. In this article, we will discuss how prospecting can be used to retarget Facebook ads in 2021.


Prospecting refers to the process of identifying potential customers who may be interested in your products or services. This can be done by targeting audiences based on their demographics, interests, and behavior. Prospecting is essential for expanding the reach of your ads and increasing brand awareness.


Retargeting refers to the process of targeting ads to people who have already interacted with your brand. This can include people who have visited your website, added items to their cart, or engaged with your social media posts. Retargeting is a powerful tool for increasing conversions and driving sales.

How to use prospecting for retargeting Facebook ads in 2021:

1. Use Lookalike Audiences: Lookalike audiences are created based on the characteristics of your existing customers. By targeting these audiences, you can reach people who are more likely to be interested in your products or services.

2. Use Interest-Based Targeting: Interest-based targeting allows you to target audiences based on their interests and hobbies. This can be a great way to reach people who may not be familiar with your brand but are interested in similar products or services.

3. Use Behavioral Targeting: Behavioral targeting allows you to target audiences based on their online behavior. This can include people who have recently searched for products similar to yours or who have engaged with similar brands on social media.

4. Use Video Ads: Video ads can be a great way to capture the attention of potential customers and increase brand awareness. By targeting these ads to prospecting audiences, you can increase the reach of your ads and generate more leads.

Prospecting is a crucial part of retargeting Facebook ads in 2021. By using the right targeting options and ad formats, businesses can identify potential customers and expand the reach of their ads. With the right strategy, businesses can generate more leads, increase conversions, and drive sales through Facebook advertising.

- Facebook prospecting is already doing retargeting for you.

- Retargeting campaigns are not the only way to make a second touch on somebody.

Prospecting is already doing your retargeting:

- Facebook is already retargeting inside the prospecting campaign.

- First impression rate is a garbage metric for garbage thinking.

- Prospect and see the entire funnel because it’s already doing retargeting for you.

- Prospecting is reaching people who are interested.

- Prospecting ads are retargeting people that have shown interest on other sites.

Retargeting is built around somebody’s interest in what you’re doing:

- By the time somebody sees ads from you inside the prospecting campaign that they actually click on, odds are they’ve already seen you on other platforms as well.

- Don’t go down the fallacy of well somebody clicked on this ad well they’re obviously not interested.

- The journey that occurred before they made that click is occurring not just on their experience inside of Facebook but their experience on many other platforms and in the real world.

Retargeting is still actually just part of your prospecting:

- Treat someone differently inside of your ecosystem if they don’t buy from you.

- Don’t think that when somebody goes to your landing page and doesn’t buy it’s because there’s something wrong with you.

- Your number one objective should be trying to find creatives that get that click.

- The problem that you’re facing isn’t that they’re not ready to buy, it’s that you are trying to segment things too much.

- Leverage the greatest invention in the history of mankind to deliver consistent results and generate intent at scale across billions of users in real time.

- This has been the best practice for years now, so don’t try to hack your way out of the problem.

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