Proven SEO Strategies To Rank Your Online Store In Search
Published on: December 9 2022 by MyWifeQuitHerJob Ecommerce Channel
Proven SEO Strategies To Rank Your Online Store In Search
Table of Contents
Proven SEO Strategies To Rank Your Online Store In Search
startTime | durationTime | text |
00:00:00 | 00:00:03 | in this video you'll learn how to |
00:00:01 | 00:00:06 | generate free traffic to your online |
00:00:03 | 00:00:08 | store with search engine optimization |
00:00:06 | 00:00:10 | now seo generates around 20 of the |
00:00:08 | 00:00:15 | revenue for my seven-figure ecommerce |
00:00:10 | 00:00:15 | store and this is exactly what i do |
00:00:18 | 00:00:22 | now the eventual success of your online |
00:00:20 | 00:00:24 | store will depend on many factors but |
00:00:22 | 00:00:26 | perhaps your cheapest and most |
00:00:24 | 00:00:28 | profitable sales will come from ranking |
00:00:26 | 00:00:30 | in the search engines now unlike social |
00:00:28 | 00:00:32 | media and referral traffic |
00:00:30 | 00:00:34 | search engine traffic is consistent and |
00:00:32 | 00:00:36 | predictable if you optimize your site |
00:00:34 | 00:00:38 | correctly you will receive a steady |
00:00:36 | 00:00:41 | stream of targeted traffic that you can |
00:00:38 | 00:00:43 | depend on for sales and best of all it's |
00:00:41 | 00:00:45 | free now unfortunately doing seo is a |
00:00:43 | 00:00:47 | long-term process and you won't see |
00:00:45 | 00:00:49 | results overnight in fact you often |
00:00:47 | 00:00:51 | won't see changes for months but if you |
00:00:49 | 00:00:53 | follow the guidelines in this video you |
00:00:51 | 00:00:55 | will be well on your way to ranking and |
00:00:53 | 00:00:57 | getting free traffic to your store now |
00:00:55 | 00:00:59 | let's start with the basics here is a |
00:00:57 | 00:01:02 | comprehensive list of tips on how to set |
00:00:59 | 00:01:04 | up your store to give yourself a chance |
00:01:02 | 00:01:06 | of ranking now everything described in |
00:01:04 | 00:01:08 | this section is just par for the course |
00:01:06 | 00:01:10 | and bare minimum if you don't follow |
00:01:08 | 00:01:12 | these directions then you will never |
00:01:10 | 00:01:14 | rank in search period now because most |
00:01:12 | 00:01:16 | new shop owners have no idea how to |
00:01:14 | 00:01:18 | optimize their sites implementing these |
00:01:16 | 00:01:20 | low hanging fruit seo tikniques should |
00:01:18 | 00:01:22 | give you an advantage over lesser |
00:01:20 | 00:01:24 | competition okay so tip number one make |
00:01:22 | 00:01:26 | sure all of your internal links point to |
00:01:24 | 00:01:28 | the same domain now did you know that |
00:01:26 | 00:01:31 | google treats |
00:01:28 | 00:01:33 | www.yourstore.com as a completely |
00:01:31 | 00:01:35 | different site fromyourstore.com as a |
00:01:33 | 00:01:39 | result if you have identikal content |
00:01:35 | 00:01:42 | that is reachable via www.yourstore.com |
00:01:39 | 00:01:44 | as well as yourstore.com you are greatly |
00:01:42 | 00:01:45 | diluting your link juice therefore you |
00:01:44 | 00:01:47 | have to make a choice upfront which |
00:01:45 | 00:01:49 | domain do you want to use do you want |
00:01:47 | 00:01:51 | your site to be located at |
00:01:49 | 00:01:54 | www.yourstore.com |
00:01:51 | 00:01:57 | or justyourstore.com remember the search |
00:01:54 | 00:01:58 | engines treat both urls as separate |
00:01:57 | 00:02:00 | sites and if you allow the search |
00:01:58 | 00:02:02 | engines to index both versions of your |
00:02:00 | 00:02:05 | site you will be effectively dividing |
00:02:02 | 00:02:07 | your page rankings in half now to merge |
00:02:05 | 00:02:08 | both sites into one i recommend doing |
00:02:07 | 00:02:10 | two things |
00:02:08 | 00:02:12 | setting up your google search console |
00:02:10 | 00:02:14 | properly and then redirecting all links |
00:02:12 | 00:02:16 | from one domain to the other the next |
00:02:14 | 00:02:18 | thing you need to do is choose the right |
00:02:16 | 00:02:20 | domain name now this might seem obvious |
00:02:18 | 00:02:22 | to most people but i still see stores |
00:02:20 | 00:02:24 | with domain names that are hard to |
00:02:22 | 00:02:26 | remember or spell or have absolutely |
00:02:24 | 00:02:28 | nothing to do with what is being sold |
00:02:26 | 00:02:29 | now here are some guidelines to follow |
00:02:28 | 00:02:32 | for choosing the right domain |
00:02:29 | 00:02:34 | make sure your domain is easily spelled |
00:02:32 | 00:02:36 | correctly so for example tim ferriss's |
00:02:34 | 00:02:38 | 4-hour work week is a nightmare because |
00:02:36 | 00:02:40 | i can never remember whether it's four |
00:02:38 | 00:02:42 | hour work week with a number or four |
00:02:40 | 00:02:44 | hour work week spelled out |
00:02:42 | 00:02:47 | tim's last name is a nightmare to spell |
00:02:44 | 00:02:49 | as well you also want to avoid using |
00:02:47 | 00:02:51 | dashes domains with dashes often get |
00:02:49 | 00:02:53 | confused with the same domain without |
00:02:51 | 00:02:55 | dashes so avoid them if possible |
00:02:53 | 00:02:57 | keep your domain short and memorable the |
00:02:55 | 00:02:59 | shorter your domain the better and make |
00:02:57 | 00:03:01 | sure it's easy to remember and type in |
00:02:59 | 00:03:04 | the next thing you need to do is to use |
00:03:01 | 00:03:05 | proper title tags and description tags |
00:03:04 | 00:03:08 | now these are the most important things |
00:03:05 | 00:03:10 | to get right on your site so for example |
00:03:08 | 00:03:13 | on my online store this is how my title |
00:03:10 | 00:03:14 | and description tags show up in google |
00:03:13 | 00:03:17 | now the title and descriptions are |
00:03:14 | 00:03:19 | basically the only text that google |
00:03:17 | 00:03:21 | shows in the search results so you |
00:03:19 | 00:03:23 | better make sure it's relevant this will |
00:03:21 | 00:03:25 | not only make for better seo rankings |
00:03:23 | 00:03:27 | but also get more people to click as |
00:03:25 | 00:03:29 | well so if you're selling ladies |
00:03:27 | 00:03:30 | handkerchiefs you better make sure you |
00:03:29 | 00:03:33 | at least have those words in your title |
00:03:30 | 00:03:35 | tags and your description tags so you |
00:03:33 | 00:03:37 | even have a chance to rank so for |
00:03:35 | 00:03:38 | example check out the front page results |
00:03:37 | 00:03:41 | they all have ladies handkerchiefs in |
00:03:38 | 00:03:43 | the title and the description and we |
00:03:41 | 00:03:44 | just happen to own the few spots for |
00:03:43 | 00:03:46 | this keyword by the way if you're |
00:03:44 | 00:03:47 | enjoying this tutorial so far make sure |
00:03:46 | 00:03:49 | you sign up for my free six day mini |
00:03:47 | 00:03:51 | course right beneath this video |
00:03:49 | 00:03:53 | next thing you need to do is to make |
00:03:51 | 00:03:55 | your link urls easy to read |
00:03:53 | 00:03:56 | now the actual product links for each of |
00:03:55 | 00:03:58 | your pages are important as well and you |
00:03:56 | 00:04:01 | need to make them as readable as |
00:03:58 | 00:04:04 | possible for example it's best to set |
00:04:01 | 00:04:07 | your url as bumblebeelinens.com |
00:04:04 | 00:04:09 | ladies handkerchiefs now by default my |
00:04:07 | 00:04:11 | urls are unoptimized and this is what |
00:04:09 | 00:04:13 | they look like now if you're a robot |
00:04:11 | 00:04:14 | trying to crawl through a website which |
00:04:13 | 00:04:16 | of these sites would you think is more |
00:04:14 | 00:04:18 | relevant for ladies handkerchiefs well |
00:04:16 | 00:04:20 | it's obviously the one with ladies |
00:04:18 | 00:04:22 | handkerchiefs in the name you also want |
00:04:20 | 00:04:23 | to write unique content for your |
00:04:22 | 00:04:26 | products now this might seem like a |
00:04:23 | 00:04:28 | no-brainer yet i still see many stores |
00:04:26 | 00:04:30 | with short product descriptions and just |
00:04:28 | 00:04:32 | a photo to describe their product now to |
00:04:30 | 00:04:34 | the search engines a picture is not |
00:04:32 | 00:04:36 | worth a thousand words only a thousand |
00:04:34 | 00:04:38 | words is worth a thousand words now if |
00:04:36 | 00:04:39 | you want some of that seo juice from |
00:04:38 | 00:04:41 | google you're gonna have to write some |
00:04:39 | 00:04:43 | descriptions or have some text on the |
00:04:41 | 00:04:45 | page and it helps your customers and |
00:04:43 | 00:04:46 | your seo |
00:04:45 | 00:04:49 | now for certain products with lots of |
00:04:46 | 00:04:51 | uses i would post these other use cases |
00:04:49 | 00:04:53 | on the product page so for example my |
00:04:51 | 00:04:55 | buddy neville dora wrote about his |
00:04:53 | 00:04:56 | fingertip lights which are normally used |
00:04:55 | 00:04:59 | for raves |
00:04:56 | 00:05:01 | now once again this isn't just for seo |
00:04:59 | 00:05:03 | purposes great product descriptions also |
00:05:01 | 00:05:04 | help your customer out and they may have |
00:05:03 | 00:05:06 | never thought about some of these |
00:05:04 | 00:05:07 | creative use cases |
00:05:06 | 00:05:09 | next thing you need to do is use a |
00:05:07 | 00:05:11 | sitemap now instead of relying on google |
00:05:09 | 00:05:13 | to crawl all of your pages properly |
00:05:11 | 00:05:15 | which is hit or miss you should tell the |
00:05:13 | 00:05:18 | search engines exactly where all of your |
00:05:15 | 00:05:20 | relevant pages are now sitemaps serve |
00:05:18 | 00:05:22 | this purpose and spell out which pages a |
00:05:20 | 00:05:24 | search engine should worry about on your |
00:05:22 | 00:05:26 | site and this is essential most search |
00:05:24 | 00:05:28 | engines such as google and bing have a |
00:05:26 | 00:05:31 | way for you to submit your sitemap |
00:05:28 | 00:05:33 | directly in the google search console so |
00:05:31 | 00:05:34 | make sure you take advantage of this |
00:05:33 | 00:05:37 | feature you should also make product |
00:05:34 | 00:05:39 | videos to get the first result now guess |
00:05:37 | 00:05:41 | what google loves more than giving users |
00:05:39 | 00:05:42 | relevant search results it's giving |
00:05:41 | 00:05:45 | relevant search results with their own |
00:05:42 | 00:05:47 | properties such as youtube now because |
00:05:45 | 00:05:49 | youtube video results are super favored |
00:05:47 | 00:05:51 | by google you can often dominate the |
00:05:49 | 00:05:52 | search results by adding a video with a |
00:05:51 | 00:05:54 | relevant title |
00:05:52 | 00:05:56 | or having customers submit testimonial |
00:05:54 | 00:05:58 | videos now the video doesn't even have |
00:05:56 | 00:06:01 | to be professional sometimes even a |
00:05:58 | 00:06:02 | video shot from your phone will rank |
00:06:01 | 00:06:04 | you also want to properly name your |
00:06:02 | 00:06:06 | product images now did you know that |
00:06:04 | 00:06:07 | google also crawls and ranks the images |
00:06:06 | 00:06:09 | in your shop |
00:06:07 | 00:06:11 | as a result you need to make sure that |
00:06:09 | 00:06:12 | your images are named and tagged |
00:06:11 | 00:06:14 | properly so if you're selling |
00:06:12 | 00:06:17 | handkerchiefs make sure the names are |
00:06:14 | 00:06:19 | clear so bumblebee linens.com |
00:06:17 | 00:06:22 | images slash hanky underscore white |
00:06:19 | 00:06:23 | lace.jpg basically you don't want to |
00:06:22 | 00:06:25 | call your image |
00:06:23 | 00:06:29 | bumblebeelines.com images |
00:06:25 | 00:06:32 | dsc underscore 867532.jpg |
00:06:29 | 00:06:34 | now people love images google also loves |
00:06:32 | 00:06:36 | images and google puts them in the |
00:06:34 | 00:06:38 | images results as well as the normal |
00:06:36 | 00:06:40 | search results which means you're |
00:06:38 | 00:06:42 | getting free exposure now make sure your |
00:06:40 | 00:06:44 | alt tags on your images are relevant as |
00:06:42 | 00:06:47 | well so for lace handkerchiefs we'd |
00:06:44 | 00:06:49 | obviously set the title or alt tags to |
00:06:47 | 00:06:52 | lace handkerchiefs or lace hankies now |
00:06:49 | 00:06:54 | if your product is well seoed the images |
00:06:52 | 00:06:56 | are properly made a video is linked and |
00:06:54 | 00:06:57 | you're selling a unique product then you |
00:06:56 | 00:06:59 | can potentially dominate the search |
00:06:57 | 00:07:02 | results but unless you have the basics |
00:06:59 | 00:07:03 | down you won't even have a chance the |
00:07:02 | 00:07:05 | next thing i'm going to go over are the |
00:07:03 | 00:07:07 | principles of keyword research now |
00:07:05 | 00:07:10 | remember implementing the basic on-site |
00:07:07 | 00:07:12 | principles of seo that i just described |
00:07:10 | 00:07:14 | are only par for the course in order to |
00:07:12 | 00:07:15 | actually rank in the search engines you |
00:07:14 | 00:07:17 | have to be very strategic in terms of |
00:07:15 | 00:07:19 | what you want to rank for now if you |
00:07:17 | 00:07:21 | choose a keyword that is super |
00:07:19 | 00:07:22 | competitive then your chances are low if |
00:07:21 | 00:07:25 | you choose a keyword that doesn't get |
00:07:22 | 00:07:27 | any search traffic then ranking for that |
00:07:25 | 00:07:29 | keyword is useless but there's a happy |
00:07:27 | 00:07:31 | medium and the goal is to choose low |
00:07:29 | 00:07:33 | competition keywords that actually bring |
00:07:31 | 00:07:35 | in decent traffic and over time by |
00:07:33 | 00:07:37 | building up a portfolio of content that |
00:07:35 | 00:07:39 | targets specific topics you can rank for |
00:07:37 | 00:07:42 | a series of keywords that will bring in |
00:07:39 | 00:07:44 | a steady steam of visitors now how do |
00:07:42 | 00:07:46 | you do keyword research well in general |
00:07:44 | 00:07:48 | every single page on your site should be |
00:07:46 | 00:07:51 | designed to rank for a single topic or |
00:07:48 | 00:07:53 | keyword for example you might write a |
00:07:51 | 00:07:55 | blog post about wedding gift ideas and |
00:07:53 | 00:07:57 | google might rank you for the associated |
00:07:55 | 00:07:58 | search term wedding gifts now when |
00:07:57 | 00:08:00 | you're just getting your feet wet with |
00:07:58 | 00:08:03 | seo the key is to start with really low |
00:08:00 | 00:08:05 | competition keywords i.e those that you |
00:08:03 | 00:08:07 | can rank for with relative ease now |
00:08:05 | 00:08:08 | while you won't get tons of traffic from |
00:08:07 | 00:08:10 | these keywords ranking for them will |
00:08:08 | 00:08:12 | teach you more about seo than most |
00:08:10 | 00:08:14 | experts can and will serve as a good |
00:08:12 | 00:08:17 | foundation for targeting more |
00:08:14 | 00:08:19 | competitive keywords in the future now i |
00:08:17 | 00:08:21 | use ahrefs for my seo research and will |
00:08:19 | 00:08:23 | be using that for the purposes of this |
00:08:21 | 00:08:26 | video now the tool isn't free but i |
00:08:23 | 00:08:28 | believe there is a free trial available |
00:08:26 | 00:08:29 | now before pushing on with your seo |
00:08:28 | 00:08:31 | strategy i'd recommend that you |
00:08:29 | 00:08:33 | familiarize yourself with the app by |
00:08:31 | 00:08:35 | taking the free trial and watching the |
00:08:33 | 00:08:37 | tutorial videos now i'm going to go over |
00:08:35 | 00:08:40 | how to do keyword research step by step |
00:08:37 | 00:08:41 | and step one is to find a viable keyword |
00:08:40 | 00:08:43 | now now most people don't give much |
00:08:41 | 00:08:45 | thought to their page titles when they |
00:08:43 | 00:08:47 | start their online store and they |
00:08:45 | 00:08:49 | haphazardly choose a name that describes |
00:08:47 | 00:08:51 | their items now this is all fine and |
00:08:49 | 00:08:52 | good but it pays to spend a little extra |
00:08:51 | 00:08:55 | time to figure out what people are |
00:08:52 | 00:08:57 | searching for so for example let's say |
00:08:55 | 00:08:58 | that i want to sell wrestling shoes |
00:08:57 | 00:09:00 | online |
00:08:58 | 00:09:02 | by entering in wrestling shoes into |
00:09:00 | 00:09:04 | ahrefs the tool will tell us all the |
00:09:02 | 00:09:06 | permutations for wrestling shoes that |
00:09:04 | 00:09:08 | people are searching for online |
00:09:06 | 00:09:10 | how many searches per month each keyword |
00:09:08 | 00:09:11 | gets and how hard it is to rank for that |
00:09:10 | 00:09:13 | keyword |
00:09:11 | 00:09:16 | now here's what the ahrs results look |
00:09:13 | 00:09:19 | like for wrestling shoes now what's nice |
00:09:16 | 00:09:21 | about ahrefs is that it assigns a kd or |
00:09:19 | 00:09:23 | keyword difficulty score to each keyword |
00:09:21 | 00:09:25 | which gives you a rough idea of how hard |
00:09:23 | 00:09:28 | it will be to rank for that keyword in |
00:09:25 | 00:09:30 | search now in general a kd value in the |
00:09:28 | 00:09:32 | 30s or less is desirable now looking at |
00:09:30 | 00:09:34 | the results i would probably go for the |
00:09:32 | 00:09:37 | keywords youth wrestling shoes or best |
00:09:34 | 00:09:38 | wrestling shoes as they yield a decent |
00:09:37 | 00:09:41 | number of searches with a low to |
00:09:38 | 00:09:44 | moderate level of keyword competition |
00:09:41 | 00:09:46 | step two create seo optimized content |
00:09:44 | 00:09:48 | now one of the challenges of running an |
00:09:46 | 00:09:49 | online store is that you need content to |
00:09:48 | 00:09:52 | rank and it's difficult to write a lot |
00:09:49 | 00:09:53 | of content for a product category or a |
00:09:52 | 00:09:55 | product description |
00:09:53 | 00:09:58 | as a result ranking and search often |
00:09:55 | 00:10:00 | necessitates having a blog now for the |
00:09:58 | 00:10:02 | purposes of this example let's stik to |
00:10:00 | 00:10:05 | the absolute basics |
00:10:02 | 00:10:07 | here's your simple three-point checklist |
00:10:05 | 00:10:09 | include the keyword within the title |
00:10:07 | 00:10:10 | include the keyword within the body of |
00:10:09 | 00:10:12 | your posts wherever it's relevant |
00:10:10 | 00:10:14 | natural to do so and then you want to |
00:10:12 | 00:10:16 | include the keyword within a subheader |
00:10:14 | 00:10:19 | if it's relevant natural to do so so |
00:10:16 | 00:10:20 | generally speaking focus on your posts |
00:10:19 | 00:10:22 | being relevant to the keyword that |
00:10:20 | 00:10:24 | you're targeting and if you can include |
00:10:22 | 00:10:26 | related synonyms and even better now |
00:10:24 | 00:10:28 | given that we're trying to rank amongst |
00:10:26 | 00:10:30 | web pages that barely target the keyword |
00:10:28 | 00:10:33 | this light optimization should be more |
00:10:30 | 00:10:34 | than adequate but if you want to ensure |
00:10:33 | 00:10:37 | the best possible chance of ranking your |
00:10:34 | 00:10:39 | post in google you need to be thorough |
00:10:37 | 00:10:41 | for example if i were to write a post on |
00:10:39 | 00:10:43 | best wrestling shoes i would take the |
00:10:41 | 00:10:45 | time to research every brand of |
00:10:43 | 00:10:48 | wrestling shoe and create a gigantik |
00:10:45 | 00:10:50 | encyclopedia of wrestling shoes then i |
00:10:48 | 00:10:52 | would place add to cart buttons to my |
00:10:50 | 00:10:54 | own wrestling shoes within the artikle |
00:10:52 | 00:10:56 | now here's the key thing that you need |
00:10:54 | 00:10:58 | to realize in addition to backlinks |
00:10:56 | 00:11:01 | google also looks at the following |
00:10:58 | 00:11:02 | factors when deciding which page to rank |
00:11:01 | 00:11:04 | how long the visitor is staying on the |
00:11:02 | 00:11:06 | page the more thorough and engaging your |
00:11:04 | 00:11:09 | content is the longer the visitor will |
00:11:06 | 00:11:11 | stay and the higher you will rank |
00:11:09 | 00:11:12 | how quickly the visitor is bouncing if a |
00:11:11 | 00:11:14 | visitor clicks on your page and |
00:11:12 | 00:11:15 | immediately leaves well that's a bad |
00:11:14 | 00:11:17 | sign |
00:11:15 | 00:11:19 | how readable your content is this metric |
00:11:17 | 00:11:21 | ties into the bounce rate and your time |
00:11:19 | 00:11:23 | on site but it's in your best interest |
00:11:21 | 00:11:25 | to make sure your reader consumes as |
00:11:23 | 00:11:27 | much of the page as possible make sure |
00:11:25 | 00:11:28 | you use line breaks and images to break |
00:11:27 | 00:11:30 | up the content |
00:11:28 | 00:11:32 | now this sounds trite but google does |
00:11:30 | 00:11:34 | look for quality and i've seen many |
00:11:32 | 00:11:37 | comprehensive posts with very few |
00:11:34 | 00:11:39 | backlinks outrank lesser posts with tons |
00:11:37 | 00:11:42 | of backlinks quality and time on site |
00:11:39 | 00:11:44 | matters step 3 promote your posts now |
00:11:42 | 00:11:46 | even with google's algorithm updates |
00:11:44 | 00:11:48 | links still play a huge part in |
00:11:46 | 00:11:50 | determining your rankings now this may |
00:11:48 | 00:11:51 | sound rather intimidating especially if |
00:11:50 | 00:11:53 | you have little or no experience in link |
00:11:51 | 00:11:55 | building but the good news however is |
00:11:53 | 00:11:57 | that because you're targeting low |
00:11:55 | 00:11:59 | competition keywords a few relevant |
00:11:57 | 00:12:01 | links will be all you need in order to |
00:11:59 | 00:12:02 | rank on the first page here are three |
00:12:01 | 00:12:04 | simple recommendations for getting you |
00:12:02 | 00:12:06 | started |
00:12:04 | 00:12:08 | post your posts via all of your facebook |
00:12:06 | 00:12:10 | twitter google pinterest profiles do |
00:12:08 | 00:12:12 | some networking send your posts to |
00:12:10 | 00:12:14 | anyone you know who might be interested |
00:12:12 | 00:12:16 | in it establish reciprocal relationships |
00:12:14 | 00:12:18 | with people in your field and some will |
00:12:16 | 00:12:20 | link back to your site naturally and |
00:12:18 | 00:12:22 | then finally you want a guest post write |
00:12:20 | 00:12:24 | a guest post on a related topic and link |
00:12:22 | 00:12:27 | it back to your post |
00:12:24 | 00:12:29 | step 4 use internal backlinking now |
00:12:27 | 00:12:31 | internal links are links within your |
00:12:29 | 00:12:34 | posts that point to pages on your same |
00:12:31 | 00:12:36 | domain for example the following link to |
00:12:34 | 00:12:38 | my free 6 day mini course is an internal |
00:12:36 | 00:12:40 | link because it points to a page on the |
00:12:38 | 00:12:41 | my wife twitter job domain |
00:12:40 | 00:12:43 | now internal links are useful for |
00:12:41 | 00:12:45 | spreading link juice across the |
00:12:43 | 00:12:47 | different pages on your site and for |
00:12:45 | 00:12:48 | improving the overall navigation of your |
00:12:47 | 00:12:50 | pages |
00:12:48 | 00:12:52 | in general your homepage will be the |
00:12:50 | 00:12:53 | most linked page on your entire website |
00:12:52 | 00:12:55 | and it's in your best interest to spread |
00:12:53 | 00:12:57 | that link equity to your pages that make |
00:12:55 | 00:12:59 | you the most money |
00:12:57 | 00:13:01 | for example on my blog home page i have |
00:12:59 | 00:13:03 | direct links to my top 10 best artikles |
00:13:01 | 00:13:05 | because i want those pages to rank the |
00:13:03 | 00:13:07 | highest in search |
00:13:05 | 00:13:09 | now on my ecommerce store home page i |
00:13:07 | 00:13:11 | purposely link directly to my most |
00:13:09 | 00:13:13 | popular categories in my shop now you |
00:13:11 | 00:13:16 | also want to avoid orphaning any single |
00:13:13 | 00:13:17 | page on your site and every post should |
00:13:16 | 00:13:19 | have at least a couple of internal |
00:13:17 | 00:13:21 | backlinks pointing to it after all |
00:13:19 | 00:13:23 | search engines need to find your content |
00:13:21 | 00:13:26 | in order for it to be indexed and if you |
00:13:23 | 00:13:28 | have a page with no backlinks google may |
00:13:26 | 00:13:30 | not be able to crawl all the pages on |
00:13:28 | 00:13:33 | your site now currently my blog is over |
00:13:30 | 00:13:34 | 600 artikles and it can be quite tedious |
00:13:33 | 00:13:37 | to retroactively include internal |
00:13:34 | 00:13:39 | backlinks to every post as a result i |
00:13:37 | 00:13:41 | use a tool called link whisper to help |
00:13:39 | 00:13:42 | me quickly create internal backlinks to |
00:13:41 | 00:13:44 | all my pages and here's just a quick |
00:13:42 | 00:13:46 | tutorial on how the tool works link |
00:13:44 | 00:13:48 | whisper first cross every page on your |
00:13:46 | 00:13:50 | site and suggest keyword rich backlinks |
00:13:48 | 00:13:51 | that you can add to your artikles |
00:13:50 | 00:13:53 | then with a clickful button you can |
00:13:51 | 00:13:56 | instantly add relevant internal links to |
00:13:53 | 00:13:57 | and from every page on your website now |
00:13:56 | 00:13:59 | because i have so many posts on my blog |
00:13:57 | 00:14:01 | this tool has saved me a lot of time it |
00:13:59 | 00:14:04 | has improved the search rankings and |
00:14:01 | 00:14:05 | indexability of all my posts if you want |
00:14:04 | 00:14:08 | to check out link whisperer click on the |
00:14:05 | 00:14:10 | links beneath this video now finally you |
00:14:08 | 00:14:12 | should also use ahrefs to research |
00:14:10 | 00:14:14 | specific product types based on what |
00:14:12 | 00:14:16 | keywords people are searching for now |
00:14:14 | 00:14:18 | for example let's say you sell scarves |
00:14:16 | 00:14:21 | in your shop well guess what if you |
00:14:18 | 00:14:23 | target the word scarves by itself with |
00:14:21 | 00:14:25 | your store you will never ever rank for |
00:14:23 | 00:14:27 | anything because that keyword is simply |
00:14:25 | 00:14:29 | too competitive but a quick search in |
00:14:27 | 00:14:32 | age reps reveals that there are certain |
00:14:29 | 00:14:34 | types of scarves that might be easy to |
00:14:32 | 00:14:36 | rank for and using this data here i |
00:14:34 | 00:14:39 | would target designer silk scarves or |
00:14:36 | 00:14:40 | italian silk scarves or western silk |
00:14:39 | 00:14:42 | scarves to have a better chance at |
00:14:40 | 00:14:43 | ranking |
00:14:42 | 00:14:45 | now by following all the strategies in |
00:14:43 | 00:14:47 | this video you will eventually rank your |
00:14:45 | 00:14:50 | online store in search but keep in mind |
00:14:47 | 00:14:52 | that you have to think in the long term |
00:14:50 | 00:14:54 | seo takes time so don't expect to see |
00:14:52 | 00:14:55 | any results until three to six months |
00:14:54 | 00:14:57 | have passed |
00:14:55 | 00:15:00 | rather than expecting or hoping for |
00:14:57 | 00:15:02 | immediate results consider all that you |
00:15:00 | 00:15:04 | do as an investment in your future |
00:15:02 | 00:15:06 | rankings that are free |
00:15:04 | 00:15:07 | hope you enjoyed this video now if you |
00:15:06 | 00:15:09 | like what you saw there's actually a lot |
00:15:07 | 00:15:11 | more where that came from if you |
00:15:09 | 00:15:12 | subscribe to my channel below and if you |
00:15:11 | 00:15:14 | are interested in learning how to sell |
00:15:12 | 00:15:16 | physical products online then click over |
00:15:14 | 00:15:18 | here and take my free six day mini |
00:15:16 | 00:15:19 | course where i'll walk you through |
00:15:18 | 00:15:21 | everything that you need to know to get |
00:15:19 | 00:15:23 | started in e-commerce thanks for |
00:15:21 | 00:15:23 | watching |
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