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qr codes in ads

Published on: January 9 2023 by pipiads

QR Code Marketing Strategy: The Ultimate Guide

In this article, we will discuss everything you need to know about QR code marketing, including what QR codes are, why they are important for your business, and how you can use them to grow your business.

What is a QR Code?

A QR code is a type of barcode with a machine-readable optical label that contains information about the item it is placed on. It can be read by an imaging device like your phone's camera and the required data can be extracted from the patterns present in both horizontal and vertical components of the QR code. QR codes are fast, easy, and an incredibly effective way to deliver information to your clients and customers.

Static vs. Dynamic QR Codes:

Static QR codes embed permanent information, while dynamic QR codes can be updated anytime with anything you want. Real-time data tracking is also possible with dynamic QR codes, which allows you to track information like when and where the scans were made and what kind of device was used to scan it.

How to Create a QR Code:

Creating a QR code is simple with tools like QR Tiger. All you need to do is drag and drop your URL, choose between static or dynamic, and hit generate. You can also choose from different patterns, add your logo, and set colors to match your brand.

Use Cases:

QR codes can be used in various ways to benefit your business, including:

1. Packaging: QR codes can be added to product packaging to provide more information and drive sales.

2. Retail Stores: QR codes can drive more sales and traffic in retail stores, and they provide a digital approach to compete against the growing e-commerce sector.

3. E-commerce: QR codes can be used in e-commerce to provide special offers and redirect people to an app download.

4. Advertising: QR codes can be used in advertising to present special offers and provide more information about products or services.

QR codes are fast, easy, and an incredibly effective way to deliver information to your clients and customers. By using QR codes in packaging, retail stores, e-commerce, and advertising, you can drive more sales and traffic to your business. So, start using QR codes today and see the difference they can make for your business.

6 Ways to Use QR Codes in Your Marketing Campaigns

QR codes have become an essential part of mobile technology, and they offer a convenient, environmentally friendly, and versatile solution to marketers. In this article, we will explore how you can use QR codes for marketing and take a look at some creative ways to incorporate them into your campaigns.

1. Use QR codes to collect data

- Conduct surveys and polls

- Ask people to sign up for email lists

- Take orders

2. Direct users to landing pages

- Sign up link

- Campaign page

- Product catalog

3. Offer coupons, freebies, and discounts

- Include instant coupons, freebies, and offers

- Create QR codes that save the offer directly to the user's mobile wallet

4. Promote reviews and referrals

- Include a QR code on product packaging

- Encourage customers to leave reviews on platforms like Yelp

- Incentivize customers to download and use your branded apps

5. Conduct scavenger hunts

- Pair outdoor spaces with QR codes to enable innovative marketing ideas

- Use QR codes to create the modern equivalent of a mixtape

- Conduct scavenger hunts to engage customers

QR codes are a powerful tool that offers endless possibilities for marketers. By using them effectively, you can increase engagement, promote interaction, and measure your return on investment. So, what are you waiting for? Start incorporating QR codes into your marketing campaigns today!

Track QR codes with Google Analytics 4 (GA4)

In this article, we will discuss how to track QR codes with Google Analytics 4 and see that data in reports. We will also cover the importance of preparing particular links before generating the QR code to track it effectively.

Steps to Track QR Codes with Google Analytics 4:

1. Prepare Particular Links Before Generating QR Code:

- QR codes can be tracked with Google Analytics only if you prepare particular links before generating the QR code.

- If the QR code is already printed and there are no special parameters in the URL, you cannot track it.

2. Use Campaign URL Builder:

- Go to the Campaign URL Builder and enter the URL of the landing page of your marketing campaign.

- Fill in at least the campaign medium, source, and name.

- Once you fill in the fields, you will get a URL with additional parameters that Google Analytics recognizes.

3. Generate QR Code:

- Use a QR code generator and paste the shortened URL into it.

- Download the QR code and forward it to the person responsible for the printed ad.

4. Test with Google Analytics Debugger:

- Download the Google Analytics Debugger Chrome extension.

- Once installed, refresh the page and check if the data is coming from your device.

- Check the campaign parameter medium and source in the Google Analytics reports.

Tracking QR codes with Google Analytics 4 is essential to understand how people are engaging with printed ads. By preparing particular links before generating the QR code, using the campaign URL builder, generating the QR code, and testing it with the Google Analytics debugger, you can track QR codes and see that data in reports effectively.

7 most futuristic QR code marketing ideas | innovative QR code use cases

Hey there! In this video, we're going to explore some of the most futuristic ideas that incorporate QR codes. These codes have become a valuable tool for marketers as they allow offline engagements to seamlessly convert into online conversions. Here are some of the most impressive uses of QR codes from around the world:

1. Drone show in Shanghai - At the end of the show, drones formed a massive QR code to celebrate the anniversary of a game called Princess Connect Redive by Psy Games. Scanning the code redirects you to the H5 page of the game.

2. Victoria's Secret fashion show - During the live show, a QR code was displayed on the screen that viewers could scan to access Fashion TV and learn more about the show.

3. Burger King commercial and MTV VMAs - A QR code was featured on Lil Yachty's jacket during the MTV VMAs, and people had to catch the QR code in a Burger King commercial to get a free Whopper through the BK app.

4. Sephora beauty pass program - Shop assistants at Sephora stores wear QR codes on their badges that redirect scanners to the beauty pass program where people can sign up for their loyalty program.

5. Tesco Home Plus virtual store - A virtual store was created in a South Korean subway station where people can scan QR codes to add products to their online cart. After ordering, the products are delivered directly to their homes.

6. Russian Pavilion museum - In one room, visitors can scan QR codes that redirect them to different presentations or stories behind the exhibits.

7. Hitman 3 computer game - The main character, Agent 47, must find and scan seven QR codes to complete his mission.

QR codes are an innovative way to market your business or brand. By incorporating them into your campaigns, you can engage with your customers both online and offline. If you want to learn more about creating and using QR codes successfully, subscribe to the QR Tiger channel. Let us know if you've seen any other awesome ideas in the comments below!

5 Best Free QR Code Generators To Use In 2022 | Reticent Shadow

QR codes have become an essential part of our day-to-day life, especially for online payment methods. Many businesses rely on QR codes to promote their business and enable multiple payment methods. In this video, we will showcase some of the best free QR code generators.

Top 4 Free QR Code Generators:

1. QR Tiger:

- Allows you to create static and dynamic QR codes.

- Free plan gives access to unlimited static QR codes and three active QR code campaigns.

- Dynamic codes have a 100 scan limit.

- Offers customized QR code templates with a data tracking system.

2. QR Stuff:

- Offers many advanced features, including creating dynamic QR codes for free.

- No need to create an account or sign up.

- Supports commercial purposes.

- Free QR codes have a 50 times limit on the number of scans.

3. QR Code Generator:

- One of the most famous QR code creators available in the market.

- Allows you to easily create static QR codes thanks to the simple UI.

- Free trial available for advanced features.

- Pro version allows users to display their logo on the QR code and track various statistics.

4. QR Code Monkey:

- Can create QR codes from multiple sources, including URLs, text, location, Facebook, Twitter, YouTube, and more.

- Codes generated can be used unlimited times, even for commercial purposes.

- Supports vector platforms such as PDF and SVG.

- Allows users to customize QR codes with custom design, color, images, and logos.


- Choose the best free QR code generator based on your requirements.

- Consider if you need unlimited scans or dynamic QR codes that users can change on the fly.

QR codes are becoming increasingly important in our day-to-day life, and choosing the right QR code generator can make a big difference. We hope this video has helped you in selecting the best free QR code generator for your needs. Don't forget to hit the like button, subscribe to our channel, and press the bell icon to get notified for future videos.

KeyShot 10 Quick Tip - How to Deliver AR with QR Codes

In this Keyshot quick tip, we will learn how to create QR codes for AR exports, making it simpler to send and distribute AR models.

Creating a QR Code:

To create a usable QR code, you will need to host your file on your website or a third-party hosting site. After obtaining a website URL, input it into a QR code generator and generate a new QR code for distribution.

Exporting AR Files:

When exporting AR files from Keyshot, it is necessary to export two separate files for iOS and Android devices. To avoid confusion, a basic script embedded in an HTML file can be used to determine the platform of the viewer and redirect them accordingly.

Replicating the Script:

To replicate the script, replace the URLs listed under the if and else if commands with URLs of your choice, save the HTML file, upload it to your web server, and use the link to generate a QR code for distribution.

Creating QR codes for AR exports simplifies the process of distributing AR models. Using a basic script embedded in an HTML file can make it possible to use a single QR code for both iOS and Android devices.

Advertising Using QR Codes

QR codes are becoming increasingly popular in advertising, and with over 50% of the population owning smartphones, they offer a convenient way to access information or offers quickly. However, there are some disadvantages that need to be considered when using QR codes in advertising.


- QR codes can be easily scanned using a smartphone, providing quick access to websites or other calls to action.

- They can be included in various advertising materials, such as magazines, newspapers, business cards, and even on boards outside properties.

- QR codes can help advertisements stand out and attract attention, especially when placed alongside other ads.

Examples of QR code usage:

- Estate agents using QR codes at the end of each property advertisement.

- Coupons in newspapers with QR codes for quick access to deals.

- DVDs sellers using QR codes to provide more information about their products.

- Magazines promoting apps with QR codes.


- Not everyone has a smartphone, and not all smartphones have a QR reader installed.

- Websites need to be adapted for mobile use to avoid frustrating potential customers.

- QR codes are not yet widely understood by everyone.


- Include a keyword to standard short code and mobile website link in advertisements for people without smartphones.

- Place QR codes alongside a call to action to encourage people to use them.

- Provide a mobile website that is optimized for all mobile devices, not just smartphones.

QR codes can be a useful tool in advertising, but it's important to consider the potential drawbacks and ensure that advertisements are designed to accommodate all potential customers. By providing multiple ways to access information and calls to action, advertisers can increase the chances of reaching their target audience effectively.

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