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Quora Ad Formats and Specs

Published on: December 7 2022 by Paid Media Pros

When it comes to advertising on Quora, it's important to understand the different ad formats and specs available. This will help you create ads that are optimized for the platform and will maximize your reach and engagement. In this article, we'll take a closer look at the various Quora ad formats and specs, and provide you with some tips and best practices for creating effective ads.

Ad Formats:

1. Text Ads:

- These are the most common type of ad on Quora

- They consist of a headline, description, and call-to-action

- The recommended headline length is 65 characters, and the description length is 105 characters

- The call-to-action can be customized to fit your specific campaign goals

2. Promoted Answers:

- These ads appear within the Quora feed, and look like regular answers

- They can be used to promote existing content on Quora, such as answers or blog posts

- Promoted answers should be written in a conversational tone and provide value to the reader

3. Image Ads:

- These ads include an image and text overlay

- The recommended image size is 1200x628 pixels, and the recommended text length is 80 characters

- Image ads can be used to promote products, services, or events

Ad Specs:

- All ads must meet Quora's ad policies and guidelines

- Text ads should be formatted as follows: headline (65 characters), description (105 characters), and call-to-action (25 characters)

- Promoted answers should be written in a conversational tone and provide value to the reader

- Image ads should have a maximum file size of 1MB and be in either JPG or PNG format

- All ads must have a destination URL and comply with Quora's landing page policies

Best Practices:

- Use eye-catching headlines and images to grab the reader's attention

- Use clear and concise language to convey your message

- Include a clear call-to-action that encourages the reader to take action

- Test different ad formats and targeting options to see what works best for your campaign

- Monitor your ad performance regularly and make adjustments as needed

By understanding the different Quora ad formats and specs, you can create ads that are optimized for the platform and will help you reach your advertising goals. Use the best practices outlined in this article to create effective ads that engage and convert your target audience. With the right approach, Quora advertising can be a powerful tool for growing your business.

Quora Ad Formats and Specs

Quora is a great platform for paid media advertising, but it does come with specific guidelines and restrictions for ad creatives. In this article, we will cover the image and text ad formats on Quora and provide tips and tricks to create successful ads.

- Quora has specific guidelines and restrictions for ad creatives

- We will cover image and text ad formats and provide tips and tricks for successful ads

Image Ad Format:

- Recommended ad format

- Space for a company logo and hero image

- Aspect ratio of 16 by 9, minimum size of 600 by 335 pixels

- Accepted formats are PNG or JPEG, animated GIFs not allowed

- Same character limits for headline and body text as text ad format

Text Ad Format:

- Simple ad format

- No image, just text

- Same character limits for headline, body text, and call to action as image ad format

Tips and Tricks:

- Use question targeting to tailor ad message to specific pages

- Target broader topics or use behavioral targeting for more reach

- Use engaging headline sentences and emotional images

- Consider targeting competitor topics and undermining them in ad copy

- For retargeting audiences, focus on building trust and familiarity

- Quora has specific guidelines and restrictions for ad creatives

- Image ad format is recommended, but text ad format is also available

- Use tips and tricks to create successful ads tailored to specific audiences and goals.

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