Red Bull: Energize Your Day
If you're looking to create an advertising poster in Photoshop CC, then you've come to the right place! In this article, we'll guide you through the steps you need to take to create an eye-catching poster that will grab your audience's attention.
1. Choose your color palette: Before you start designing, decide on the colors you want to use for your poster. You can either choose a color scheme that aligns with your brand or choose colors that match the message you're trying to convey.
2. Create a background: Use the Paint Bucket tool to fill the canvas with your chosen color. You can also use the Gradient tool to add a gradient effect to your background.
3. Add a shape: Use the Ellipse Tool to create a shape that will act as a focal point for your poster. Press and hold the Shift and Alt keys while dragging the shape to create a perfect circle.
4. Add a shadow effect: To give your shape depth, add a shadow effect. Go to Layer Styles > Drop Shadow and adjust the settings to your liking.
5. Change the opacity: Adjust the opacity of your shape to make it more transparent. This will help blend it in with the background.
6. Add a color gradient: To make your shape more interesting, add a color gradient. Go to Layer Styles > Gradient Overlay and choose a gradient that works well with your color scheme.
7. Reverse the gradient: If you want to add more depth to your shape, reverse the gradient. Go to Layer Styles > Gradient Overlay and check the Reverse box.
8. Change the color: You can change the color of your shape by going to Layer Styles > Color Overlay. Choose a color that works well with your color scheme.
9. Add a light effect: To make your shape stand out even more, add a light effect. Go to Layer Styles > Outer Glow and adjust the settings to your liking.
10. Add a stroke: If you want to add a border to your shape, go to Layer Styles > Stroke and adjust the settings to your liking.
11. Add a drop shadow: To make your shape look more realistic, add a drop shadow. Go to Layer Styles > Drop Shadow and adjust the settings to your liking.
12. Use the Camera Raw Filter: If you want to make your poster look more professional, use the Camera Raw Filter. Go to Filter > Camera Raw Filter and adjust the settings to your liking.
Creating an advertising poster in Photoshop CC is easy when you know what you're doing. By following the steps outlined in this article, you'll be able to create a poster that is both eye-catching and professional. So, go ahead and give it a try! We hope you found this guide helpful.
23 Advertising Techniques Used to Create Powerful and Persuasive Ads
Implementing a visual marketing strategy can seem daunting, especially when considering the competition for viewers' attention. However, there are 23 proven techniques that can help advertisers create effective ads.
1. Color scheme - strategically pick colors to elicit certain feelings in viewers.
2. Composition - balance elements within the ad space to draw viewers' attention to the most important aspects.
3. Rule of thirds - place important visual elements at intersecting points of a three by three grid.
4. Focal point - use techniques like selective focus or adjusting exposure to draw attention to a specific element.
5. Visual path - use the z or f path to lead viewers through the ad.
6. Topography - be mindful of font choices and balance text with visuals.
7. Repetition - repeat ads or brand logos to raise brand awareness.
8. Body language - consider the body language of people or figurines in the ad to convey emotions.
9. Message - determine the message you want to send before building the ad.
10. Direct gaze - use attractive actors or actresses to gaze directly into the camera to trigger emotion in viewers.
11. Point of view - take viewers into the point of view of another person to showcase the product in action.
12. Behind the scenes - showcase the workspace or employees to authenticate the brand.
13. Personalization - use repetition and personalized marketing to make the ad relatable to viewers.
14. Association marketing - associate visuals in the ad with a certain feeling, idea, place, or memory.
15. Symbolism - use metaphors and similes to create comparisons and illusions with the product.
16. Anthropomorphism - bring an object or animal to life to make it more relatable.
17. Emotional appeal - use storytelling, symbolism, and association to tug at viewers' heartstrings.
18. Bandwagon pressuring - convince viewers that everyone is buying the product so they don't feel left out.
19. Fantasy - bring a fantasy to life in the ad to capture viewers' attention.
20. Animation - use animation and motion graphics to grab attention quickly.
21. Artificial reality - provide brand awareness through augmented reality or covert advertising.
22. Social media influencers - work with individuals with massive followings to promote the product.
23. Micro influencers - work with individuals with smaller followings but high engagement to promote the product.
By using a combination of these techniques, advertisers can create effective ads that grab viewers' attention and influence their buying decisions. It's important to research and understand the target audience to choose the techniques that will be most effective for the specific ad. With tools like Visme, creating visually stunning ads has never been easier.
BUS 132. Advertising and Promotion. IGNORE "week of" references. N/A.
Hey gang, welcome back! We're already on week 11 and the semester is just flying by. As a quick recap, this semester we've been focusing on the four Ps of marketing: product, price, place, and promotion. In this lecture, we're diving into promotion, specifically advertising and sales promotion. Let's take a closer look:
- Walking through the four Ps of marketing this semester
- Week 11: promotion, advertising, and sales promotion
Types of Ads:
- Different types of ads have different objectives
- Print ads vs. outdoor boards
- Product advertising vs. institutional advertising
- Pioneering, competitive, and reminder ads
- Comparative ads and potential risks
Digital Advertising Trends:
- Ad spending by media type
- Growth in digital advertising, especially mobile and video
- Revenue by company, with Google and Facebook leading the way
Sales Promotion Challenges:
- Can erode brand loyalty
- Hard to manage and fulfill
- State guidelines and legal considerations
- Should not be a permanent component of marketing strategy
- Sales promotion has its time and place
- Building a strong brand is key to reducing reliance on sales promotion
- Quiz and marketing plan assignment due this week
Overall, it's important to understand the different types of ads and their objectives, as well as the potential risks and challenges associated with sales promotion. By building a strong brand and utilizing sales promotion strategically, companies can effectively promote their products and services.
Pepsi MAX Jeff Gordon Commercial Prank Drive
In this article, we will be discussing a video featuring a test drive of a Camaro with Pepsi Max and a celebrity named Mike.
- Mike expresses his interest in the Camaro but is unsure if he can handle it.
- Pepsi Max provides a cool cam to capture everything that Mike sees during the test drive.
- Steve offers Mike a chance to drive the Camaro to make him feel more comfortable.
- Mike is nervous but takes the keys and starts the car.
- Mike loses control of the car and crashes through a gate, causing damage to the vehicle.
- Jeff Gordon is revealed to be the driver of the car, and the whole experience was a prank.
Overall, the video highlights the power and excitement of the Camaro, but also the importance of being responsible and safe while driving. It also shows the entertainment value of pranks and the use of cameras to capture reactions and experiences.
New Facebook Advertising Features - How Businesses Can Benefit
Hello, my name is Preston and I'm with Point It. We are excited to talk about the new Facebook features and how businesses can benefit. Before we get started, a little bit of housekeeping - this webinar will be recorded and we will send out a version of the deck after we've finished. We encourage you to ask questions throughout the presentation as there will be a Q&A session at the end.
- Point It is Seattle's largest independent search marketing firm
- Managed $30 million in media budgets last year
- Servicing clients across all verticals and revenue models
New Facebook Features:
- Cover photo
- Logo box
- Number of likes
- Like button
- Message button
- App bar
- Regular posts
- Friends who also like this brand
- Timeline apps
- Pinning posts
- New formats on the right-hand side
- Newsfeed ads
- Mobile ads
- Log out ads
- Power Editor updates
Marketing Budget Poll Results:
- Majority in the $0-$2,500 range
- Few in the $20,000+ range
- Facebook's new features and ad options offer businesses more ways to engage with customers and promote their brand.
- It's important to stay up-to-date on these changes and make use of them in your marketing strategy.
Top 20 Worst Marketing Fails
Marketing is a crucial aspect of any business, and when done right, it can bring success and profit. However, sometimes marketing campaigns can go wrong, resulting in negative press and financial loss. In this article, we will explore the top 20 marketing fails that have resulted in significant backlash for major corporations.
20. Live for Now Pepsi:
Pepsi's short film/commercial titled Live for Now featuring Kendall Jenner caused widespread criticism and was pulled after just one day due to insensitively borrowing elements from the Black Lives Matter movement.
19. Illegal Weapon as a Giveaway Electronic Arts:
Electronic Arts sent out a pair of commemorative but functional brass knuckles along with early press copies of Godfather 2, resulting in tons of negative press and the company having to ask for the knuckles to be returned.
18. All I Want for Xmas is a PSP Com Sony:
Sony's attempt at relating to young people with a fan blog titled All I Want for Christmas is a PSP Com backfired when visitors to the site discovered it was a marketing ploy.
17. The Endless Crab Fiasco Red Lobster:
Red Lobster's all-you-can-eat crab promotion resulted in significant financial loss for the company and forced its president to step down.
16. New Look Holiday Inn:
Holiday Inn's super bowl commercial comparing their hotel renovations to a post-op trans woman resulted in backlash and the ad being pulled from the air.
15. Hashtag My NYPD Photo Campaign NYPD:
NYPD's attempt to address bad PR by asking people to tweet images of their interactions with police using the hashtag #myNYPD resulted in flooding Twitter with photos of police brutality.
George Carlin - advertising and bull shit
Advertising is a pervasive force in our society, influencing our thoughts, emotions, and behaviors. Everywhere we turn, we are bombarded with messages designed to sell us products, services, and ideas. From billboards to television commercials to social media posts, advertising is an ever-present aspect of modern life.
- Advertising influences our thoughts, emotions, and behaviors
- It is found everywhere we look, from billboards to social media
- Its purpose is to sell us products, services, and ideas
The Dark Side of Advertising
While advertising can be useful in informing us about products and services that might meet our needs, it also has a darker side. Advertisers often use manipulative tactics to convince us to buy things we don't need or can't afford. They exploit our fears and insecurities, presenting unrealistic images of beauty, success, and happiness that can leave us feeling inadequate and dissatisfied with our own lives.
- Advertisers use manipulative tactics to sell us products
- They exploit our fears and insecurities
- They present unrealistic images of beauty, success, and happiness
Advertising in Business and Politics
Advertising is a key component of both business and politics. In the business world, it is used to promote products and services, while in politics, it is used to sway public opinion and influence elections. Both use similar tactics, appealing to our emotions and desires in order to get us to take action.
- Advertising is used in both business and politics
- It is used to promote products and sway public opinion
- Both use similar tactics to appeal to our emotions and desires
The Role of Religion and the Media
Religion and the media also play a significant role in advertising. Organized religion uses powerful stories and promises of salvation to persuade people to believe in a higher power and follow certain rules and rituals. The media, meanwhile, is a powerful tool for disseminating advertising messages and shaping public opinion.
- Organized religion uses powerful stories to persuade people to believe
- The media is a powerful tool for disseminating advertising messages
- Both religion and the media can influence our thoughts and behaviors
While advertising can be a useful tool for informing us about products and services, it also has the potential to be harmful and manipulative. It is up to us as consumers to be aware of the tactics used by advertisers and to make informed decisions about what we buy and believe. By staying informed and aware, we can resist the negative influences of advertising and make choices that are truly in our best interests.
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