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Reddit Carousel Ads

Published on: December 7 2022 by Paid Media Pros

Reddit Carousel Ads

Reddit Carousel Ads

startTime durationTime text
00:00:00 00:00:04 reddit ads does not announce new
00:00:02 00:00:06 features very often so when they do
00:00:04 00:00:07 we like to tok about it on the channel
00:00:06 00:00:08 within the past week of recording on
00:00:07 00:00:11 this video
00:00:08 00:00:13 reddit ads announced carousel ads now
00:00:11 00:00:15 they're pretty familiar if you run them
00:00:13 00:00:17 with facebook and linkedin
00:00:15 00:00:19 but there's differences with reddit just
00:00:17 00:00:21 due to how this channel works
00:00:19 00:00:23 so we're going to show you which types
00:00:21 00:00:24 of campaign objectives can use carousel
00:00:23 00:00:25 ads
00:00:24 00:00:26 some of the settings that you're going
00:00:25 00:00:28 to have to have in order to be able to
00:00:26 00:00:30 see them within your campaigns
00:00:28 00:00:32 and some of the best practikes that
00:00:30 00:00:33 reddit recommends to make your carousel
00:00:32 00:00:36 ad successful
00:00:33 00:00:37 reddit ads has a very familiar account
00:00:36 00:00:39 structure setup that most of the paid
00:00:37 00:00:42 media channels also use
00:00:39 00:00:42 we can see the three tabs for campaigns
00:00:42 00:00:44 ad groups
00:00:42 00:00:46 and ads and i'm not going to spend a ton
00:00:44 00:00:46 of time going through the nitty gritty
00:00:46 00:00:48 of
00:00:46 00:00:49 all the aspects of a campaign setup
00:00:48 00:00:51 because we already have a video that
00:00:49 00:00:52 toks about the main campaign setup and
00:00:51 00:00:55 you can watch that one here
00:00:52 00:00:56 but this video is about carousel ads and
00:00:55 00:00:58 in order to get to the ad section we
00:00:56 00:01:00 have to create a campaign
00:00:58 00:01:01 and solidify our ad groups so let's
00:01:00 00:01:03 start creating a new campaign
00:01:01 00:01:04 before you can move on you do have to
00:01:03 00:01:07 name your campaign and then we can
00:01:04 00:01:09 scroll down to the campaign objectives
00:01:07 00:01:11 for promoted carousel ads in reddit you
00:01:09 00:01:13 can use any of the objectives
00:01:11 00:01:15 except video views that is because
00:01:13 00:01:18 you'll see when we create an example ad
00:01:15 00:01:19 that you can only use images so for a
00:01:18 00:01:21 video views campaign
00:01:19 00:01:22 having a bunch of cards of all videos is
00:01:21 00:01:24 just not possible
00:01:22 00:01:26 so feel free to select app installs
00:01:24 00:01:27 conversions
00:01:26 00:01:29 brand awareness and reach or the one i'm
00:01:27 00:01:31 going to choose traffic
00:01:29 00:01:33 and then we can keep on moving and just
00:01:31 00:01:34 like the campaign i will have to enter
00:01:33 00:01:35 in an ad group name otherwise it won't
00:01:34 00:01:37 let me continue
00:01:35 00:01:39 if i move down a little bit we can then
00:01:37 00:01:41 start choosing our audiences
00:01:39 00:01:43 the reddit audience option is going to
00:01:41 00:01:43 be the options that you have within the
00:01:43 00:01:45 channel
00:01:43 00:01:47 that's going to be the one i'm going to
00:01:45 00:01:49 stik with but a fairly newer option
00:01:47 00:01:51 is pixel retargeting we do have another
00:01:49 00:01:53 video going over reddit retargeting
00:01:51 00:01:54 you could check that one out here but i
00:01:53 00:01:56 want to make sure you know that you do
00:01:54 00:01:58 have the option to show a carousel ad
00:01:56 00:02:00 to people who have visited certain pages
00:01:58 00:02:00 on your site perform certain actions on
00:02:00 00:02:02 your website
00:02:00 00:02:04 where you can change up your messaging
00:02:02 00:02:06 based on different levels of intent and
00:02:04 00:02:08 previous engagement but like i said i'll
00:02:06 00:02:09 leave it as reddit audience
00:02:08 00:02:12 there's location i'm just going to leave
00:02:09 00:02:13 it worldwide i named the campaign and ad
00:02:12 00:02:15 group around horror
00:02:13 00:02:16 just because it was an ad i saw on
00:02:15 00:02:18 twitter right before i recorded this
00:02:16 00:02:19 video so i'm going to stik with that
00:02:18 00:02:20 i'm just lucky enough that it's an
00:02:19 00:02:22 interest category on reddit so the
00:02:20 00:02:23 interests are going to be much more
00:02:22 00:02:25 higher level
00:02:23 00:02:26 you could go down and target a specific
00:02:25 00:02:27 community or otherwise known as
00:02:26 00:02:29 subreddit targeting
00:02:27 00:02:31 not every subreddit that you see on
00:02:29 00:02:33 reddit will be available in here
00:02:31 00:02:35 it really depends on volume but as you
00:02:33 00:02:36 can see you can type in a few different
00:02:35 00:02:37 options
00:02:36 00:02:38 doesn't necessarily mean it's going to
00:02:37 00:02:40 be exactly what i'm looking for but we
00:02:38 00:02:43 see a lot more that we can add
00:02:40 00:02:44 i'm going to keep scrolling there we see
00:02:43 00:02:45 device targeting
00:02:44 00:02:47 that one's pretty straightforward but i
00:02:45 00:02:48 want to make sure we stop a little bit
00:02:47 00:02:50 on ads placements
00:02:48 00:02:52 that is because you can only use
00:02:50 00:02:54 carousel ads on the reddit feed so if
00:02:52 00:02:56 you want to use conversation ads
00:02:54 00:02:58 carousel is not an option for you and
00:02:56 00:02:59 then we get to the main portion of your
00:02:58 00:03:01 delivery your budget
00:02:59 00:03:03 your bid and then you can look at your
00:03:01 00:03:05 ad schedule you can run it continuously
00:03:03 00:03:07 which is the default option
00:03:05 00:03:08 if you want to set a specific start date
00:03:07 00:03:10 and end date
00:03:08 00:03:11 i don't want to do that and then you can
00:03:10 00:03:13 look at the time of day
00:03:11 00:03:15 and reddit makes it really easy to
00:03:13 00:03:16 highlight certain blocks or you can pick
00:03:15 00:03:18 certain hours of a day
00:03:16 00:03:21 when you would want your ads to run very
00:03:18 00:03:22 specific which is cool and as it says
00:03:21 00:03:25 the times are based on the ad viewers
00:03:22 00:03:27 time zone not the ad accounts time zone
00:03:25 00:03:29 that's pretty much it for the campaign
00:03:27 00:03:30 and ad group setup for a reddit ad
00:03:29 00:03:33 now let's get to the whole point of the
00:03:30 00:03:35 video which is the carousel ad
00:03:33 00:03:36 if you want to leverage an existing post
00:03:35 00:03:37 you can't do that you see that is in the
00:03:36 00:03:39 bottom here
00:03:37 00:03:40 i do have this example blurred out
00:03:39 00:03:42 because it's just that a client wanted
00:03:40 00:03:43 to see an example of what a reddit ad
00:03:42 00:03:44 could look like so
00:03:43 00:03:46 can't show you that one and this post
00:03:44 00:03:48 that i have created is not a carousel
00:03:46 00:03:50 it did it before it was announced so
00:03:48 00:03:52 let's go on and create a new post
00:03:50 00:03:54 you can see where my mouse is right here
00:03:52 00:03:56 the default option for a new post is
00:03:54 00:03:58 link that's not the one we want and i
00:03:56 00:04:00 told you earlier in the video
00:03:58 00:04:01 we cannot use video in a reddit carousel
00:04:00 00:04:02 ad
00:04:01 00:04:04 so you guessed it the option we need to
00:04:02 00:04:07 choose is gallery so let's just go
00:04:04 00:04:08 right down the line first you need a
00:04:07 00:04:10 post title
00:04:08 00:04:11 and there is a little warning that says
00:04:10 00:04:13 titles longer than 100 characters may be
00:04:11 00:04:15 cut off in conversation ads but when
00:04:13 00:04:17 we're in the ad group settings remember
00:04:15 00:04:18 we had to choose feeds we cannot do
00:04:17 00:04:19 conversation ads so don't worry about
00:04:18 00:04:21 that 100
00:04:19 00:04:24 character cutoff you have 300 for
00:04:21 00:04:26 carousel ads i'm not going to use 300
00:04:24 00:04:28 but that is a good component to test
00:04:26 00:04:28 different messaging within your carousel
00:04:28 00:04:30 ad
00:04:28 00:04:32 next we can add the images needed to
00:04:30 00:04:34 make the carousel right it's telling you
00:04:32 00:04:36 in the red font you have to have at
00:04:34 00:04:37 least two cards but the maximum amount
00:04:36 00:04:41 allowed is six
00:04:37 00:04:43 so let me add some options right now
00:04:41 00:04:45 see i picked the perfect images for the
00:04:43 00:04:47 horror genre
00:04:45 00:04:48 she's gonna be mad at me when she
00:04:47 00:04:49 reviews this video but i don't care it's
00:04:48 00:04:51 funny
00:04:49 00:04:52 so i'm leaving it in all right let's
00:04:51 00:04:53 tok about specs because i'm sure you're
00:04:52 00:04:55 notiking something that's
00:04:53 00:04:56 very weird within one of those images
00:04:55 00:04:58 and that's one is moving
00:04:56 00:05:00 so even though we can't use videos we
00:04:58 00:05:02 can use gifs
00:05:00 00:05:03 or gifs whatever you want to call them
00:05:02 00:05:05 so if you want to use
00:05:03 00:05:07 movable gifs they have to be less than
00:05:05 00:05:09 three megabytes they have to be at least
00:05:07 00:05:11 three seconds in length but they can
00:05:09 00:05:13 only go up to 10 seconds in length for
00:05:11 00:05:15 the other cards that i have in here the
00:05:13 00:05:18 statik images you can use jpeg
00:05:15 00:05:19 or pings and the ideal size is 1200 by
00:05:18 00:05:21 1200 pixels
00:05:19 00:05:23 they want a square image what i can say
00:05:21 00:05:24 is none of the statik images that i
00:05:23 00:05:26 added are square
00:05:24 00:05:28 and reddit says if you're running a
00:05:26 00:05:30 desktop only campaign
00:05:28 00:05:31 the ideal image is the landscape
00:05:30 00:05:33 1200x628
00:05:31 00:05:34 the one that is commonly used in
00:05:33 00:05:36 linkedin and the one that used to be
00:05:34 00:05:38 more prominent within facebook but
00:05:36 00:05:40 i'm gonna tell you reddit is a different
00:05:38 00:05:41 breed so please just don't copy and
00:05:40 00:05:42 paste your linkedin quora facebook
00:05:41 00:05:44 images
00:05:42 00:05:45 to reddit i do not recommend that try to
00:05:44 00:05:47 create something that's more fun and
00:05:45 00:05:48 custom to the reddit community now for
00:05:47 00:05:51 each card
00:05:48 00:05:54 we get a caption a destination url an
00:05:51 00:05:55 optional display url and an optional
00:05:54 00:05:57 call to action
00:05:55 00:05:58 and as i go ahead and click on any of
00:05:57 00:06:00 these other cards
00:05:58 00:06:02 we see that we have to add these
00:06:00 00:06:03 elements in every single card that we
00:06:02 00:06:05 have
00:06:03 00:06:07 so the first is a caption and if we go
00:06:05 00:06:10 down reddit is telling us we have
00:06:07 00:06:11 180 characters next is the destination
00:06:10 00:06:13 url
00:06:11 00:06:14 so each card can send users to a
00:06:13 00:06:17 different landing page
00:06:14 00:06:19 so look at the goals of the campaign is
00:06:17 00:06:20 it telling one consistent story and the
00:06:19 00:06:22 landing page will be the same
00:06:20 00:06:24 or does each card tell a different story
00:06:22 00:06:25 it can offer a user a different
00:06:24 00:06:27 experience that's something you're going
00:06:25 00:06:29 to have to decide based upon
00:06:27 00:06:31 what you want to do with the campaign
00:06:29 00:06:32 now just last week we released a video
00:06:31 00:06:34 that michelle created that introduces
00:06:32 00:06:36 users to utm parameters
00:06:34 00:06:37 hopefully you're familiar with them but
00:06:36 00:06:38 if not here's a link where you can go
00:06:37 00:06:40 watch it
00:06:38 00:06:42 you will want to manually add those
00:06:40 00:06:45 parameters to this destination url
00:06:42 00:06:46 just so you can form your analytiks or
00:06:45 00:06:47 your crm whatever
00:06:46 00:06:49 that traffic or conversions you're
00:06:47 00:06:50 seeing recorded came from this specific
00:06:49 00:06:52 campaign
00:06:50 00:06:53 let me paste in an option here and see
00:06:52 00:06:55 if we can go through the parameters
00:06:53 00:06:56 okay good they show the whole thing so
00:06:55 00:06:59 i'm just going to use our website
00:06:56 00:07:00 we see the source is reddit the medium
00:06:59 00:07:01 we use cpc
00:07:00 00:07:04 that's just a preference thing you can
00:07:01 00:07:05 use paid social paid
00:07:04 00:07:07 whatever you're already using within
00:07:05 00:07:08 your platforms the campaign
00:07:07 00:07:11 is horror interest that's what i
00:07:08 00:07:12 targeted and then for the content i did
00:07:11 00:07:14 carousel now if i want to try multiple
00:07:12 00:07:15 different types of ads to test
00:07:14 00:07:17 then i'll probably update that content
00:07:15 00:07:19 parameter to call out the different
00:07:17 00:07:21 variations but since this is just
00:07:19 00:07:22 one ad you get the picture but now that
00:07:21 00:07:24 i think about it since it
00:07:22 00:07:26 is a card by card thing what i would
00:07:24 00:07:28 actually do is add
00:07:26 00:07:30 a different variant for this card go
00:07:28 00:07:31 over to the next card and change up the
00:07:30 00:07:33 content just so when i go back into
00:07:31 00:07:35 google analytiks and look at the traffic
00:07:33 00:07:36 stats and the conversion stats i can
00:07:35 00:07:38 review the dimension
00:07:36 00:07:40 of the content and actually see which
00:07:38 00:07:43 element of my reddit carousel ad
00:07:40 00:07:44 led to the conversion or specific visit
00:07:43 00:07:47 but let me hop back into the other one
00:07:44 00:07:48 and if we drop down display url it is
00:07:47 00:07:49 optional i'm still going to put it in
00:07:48 00:07:50 there
00:07:49 00:07:52 and then we can look at the call to
00:07:50 00:07:52 action see a lot of the familiar ones
00:07:52 00:07:56 download
00:07:52 00:07:57 install shop now learn more watch now
00:07:56 00:07:59 play now wouldn't use those because you
00:07:57 00:08:00 can't really watch a video for a
00:07:59 00:08:02 carousel ad
00:08:00 00:08:04 i'm just gonna choose view more so let
00:08:02 00:08:05 me go through really quick add all these
00:08:04 00:08:07 elements to each of the cards
00:08:05 00:08:09 and then we'll continue with the setup
00:08:07 00:08:10 okay i have all these captions in
00:08:09 00:08:12 every single one of the cards one thing
00:08:10 00:08:13 if i hover over this we see the grab
00:08:12 00:08:15 hand
00:08:13 00:08:16 because what i did is i picked six
00:08:15 00:08:18 images from the file and
00:08:16 00:08:19 uploaded them all at the same time and
00:08:18 00:08:21 they came in this order i didn't
00:08:19 00:08:22 manually choose this order i may not
00:08:21 00:08:24 like this order
00:08:22 00:08:26 so what i could do is grab one element
00:08:24 00:08:28 and move it around
00:08:26 00:08:29 drag it to where i want it to be in the
00:08:28 00:08:31 order that the user is going to see it
00:08:29 00:08:32 from left to right in my head i could be
00:08:31 00:08:34 thinking
00:08:32 00:08:35 a gif moves maybe it has a better chance
00:08:34 00:08:37 of capturing the user's attention i may
00:08:35 00:08:38 want to lead off with that one
00:08:37 00:08:40 and you can just shuffle it around to
00:08:38 00:08:41 whatever order that you want
00:08:40 00:08:43 but if you're good with your selections
00:08:41 00:08:45 you can scroll down and then look at
00:08:43 00:08:46 your thumbnail image so let me select
00:08:45 00:08:48 one option
00:08:46 00:08:49 i picked that one because that was the
00:08:48 00:08:50 only one that fits now if you look down
00:08:49 00:08:52 below
00:08:50 00:08:54 500 kilobyte max they're giving you a
00:08:52 00:08:55 recommended size and you see that one's
00:08:54 00:08:57 cropped a little bit probably not the
00:08:55 00:08:58 best for a thumbnail because it's zoomed
00:08:57 00:09:00 out but it's something you could play
00:08:58 00:09:00 around with now last option before you
00:09:00 00:09:03 save
00:09:00 00:09:03 is if you want to allow comments on the
00:09:03 00:09:04 reddit post
00:09:03 00:09:07 and i'm going to leave that one
00:09:04 00:09:09 completely up to you reddit users can be
00:09:07 00:09:10 really engaging they can also be pretty
00:09:09 00:09:12 vicious if they don't like your ads
00:09:10 00:09:14 so make sure that you're doing your
00:09:12 00:09:15 research and that the branding message
00:09:14 00:09:18 and the story that you're telling is
00:09:15 00:09:19 really in line with your target audience
00:09:18 00:09:21 in this case
00:09:19 00:09:23 i chose a very higher level one so i
00:09:21 00:09:24 wouldn't recommend being pushy in their
00:09:23 00:09:25 high level interest
00:09:24 00:09:27 if you're doing any sort of the specific
00:09:25 00:09:29 subreddit or community targeting
00:09:27 00:09:31 do your research first go into each of
00:09:29 00:09:33 the communities you may want to target
00:09:31 00:09:34 find out how people engage in those
00:09:33 00:09:36 specific subreddits
00:09:34 00:09:38 so you can go back and make creative
00:09:36 00:09:38 that will fit with the personas and the
00:09:38 00:09:40 style
00:09:38 00:09:41 of how people like to engage in each of
00:09:40 00:09:43 those subreddits
00:09:41 00:09:45 i said it before but i'm gonna stress it
00:09:43 00:09:46 reddit is not facebook and it's
00:09:45 00:09:48 definitely
00:09:46 00:09:49 not linkedin don't come into this
00:09:48 00:09:52 channel with a bunch of product
00:09:49 00:09:53 carousels and try to sell sell sell sell
00:09:52 00:09:54 sell if you do that
00:09:53 00:09:56 and you allow comments on that post i
00:09:54 00:09:58 can almost guarantee that your ad will
00:09:56 00:10:00 be destroyed publicly
00:09:58 00:10:01 look at focusing the efforts on telling
00:10:00 00:10:03 an actual story
00:10:01 00:10:05 for now i just want to save this post
00:10:03 00:10:06 and after it's saved you can scroll down
00:10:05 00:10:08 to the bottom of the page
00:10:06 00:10:09 give the preview a look we can see the
00:10:08 00:10:12 post title is
00:10:09 00:10:14 up top here and since this is a preview
00:10:12 00:10:14 it's not showing fully what the ad would
00:10:14 00:10:17 look like
00:10:14 00:10:18 down below that's where your actual url
00:10:17 00:10:20 is going to be
00:10:18 00:10:21 above the url will be each of the card
00:10:20 00:10:23 titles and then
00:10:21 00:10:24 over here where my mouse is moving
00:10:23 00:10:25 that's where the call to action button
00:10:24 00:10:27 will be
00:10:25 00:10:28 but we see the arrows it gives the user
00:10:27 00:10:30 to scroll through a few elements
00:10:28 00:10:32 that picture got really big and there's
00:10:30 00:10:34 my favorite one if you're happy with the
00:10:32 00:10:36 option you can go and review
00:10:34 00:10:37 and then he can submit and now my
00:10:36 00:10:39 campaign is launched and i'll be able to
00:10:37 00:10:40 start running it based upon that target
00:10:39 00:10:42 audience now i had
00:10:40 00:10:44 one ad running if i click in deeper
00:10:42 00:10:47 there's my campaign
00:10:44 00:10:48 there's my ad group and there's my ad i
00:10:47 00:10:50 can edit the ad
00:10:48 00:10:51 or duplicate it if i want to start
00:10:50 00:10:53 testing some new ones
00:10:51 00:10:55 but i just remember now seeing this
00:10:53 00:10:56 there is a specific preview
00:10:55 00:10:58 so let's look at it and we'll get a
00:10:56 00:10:59 better idea of what this ad would look
00:10:58 00:11:00 like in the wild
00:10:59 00:11:02 and this one's actually in the order of
00:11:00 00:11:04 what i rearranged it within the preview
00:11:02 00:11:04 earlier in the demo so there's the
00:11:04 00:11:07 moving one
00:11:04 00:11:07 there's my title there's our url if you
00:11:07 00:11:10 look
00:11:07 00:11:11 on the bar on the bottom we see all the
00:11:10 00:11:13 parameters are in there
00:11:11 00:11:15 and that's the view more option which is
00:11:13 00:11:16 also clickable and will send users to
00:11:15 00:11:19 that same url
00:11:16 00:11:20 clearly this is a total joke ad we're
00:11:19 00:11:22 just messing around
00:11:20 00:11:23 and thank god michelle has an awesome
00:11:22 00:11:25 sense of humor but for the last part of
00:11:23 00:11:27 this video i want to hop into powerpoint
00:11:25 00:11:28 and give creative recommendations that
00:11:27 00:11:31 reddit has shared
00:11:28 00:11:33 on what would make a successful carousel
00:11:31 00:11:35 ad on the reddit platform
00:11:33 00:11:36 so when reddit announced carousel ads
00:11:35 00:11:38 fairly recently
00:11:36 00:11:40 they shared information about the best
00:11:38 00:11:42 practikes advertisers should keep in
00:11:40 00:11:44 mind before running carousel creative
00:11:42 00:11:45 i'm going to summarize what they said
00:11:44 00:11:47 within that announcement and then
00:11:45 00:11:49 sprinkle my opinion in there
00:11:47 00:11:51 the first one is creating a cohesive
00:11:49 00:11:53 experience which is pretty much the
00:11:51 00:11:54 opposite of what i did
00:11:53 00:11:56 in this demo in the demo obviously
00:11:54 00:11:58 showing you the functionality
00:11:56 00:11:59 and how the ads work but i just picked a
00:11:58 00:12:01 bunch of random photos
00:11:59 00:12:02 the titles didn't flow together it's
00:12:01 00:12:04 just something i could quickly put
00:12:02 00:12:06 together for this video
00:12:04 00:12:08 now for your brand or for your account
00:12:06 00:12:08 look at what story you are trying to
00:12:08 00:12:10 tell
00:12:08 00:12:11 how is one card going to flow into the
00:12:10 00:12:13 other card
00:12:11 00:12:15 you don't have to use all six spots like
00:12:13 00:12:16 we did do whatever makes sense for the
00:12:15 00:12:18 experience
00:12:16 00:12:19 and the audience that you are targeting
00:12:18 00:12:21 again don't choose
00:12:19 00:12:23 any random photos make sure they fit
00:12:21 00:12:25 together in a specific theme and also
00:12:23 00:12:27 that the order of that theme
00:12:25 00:12:29 can engage the user to want to click to
00:12:27 00:12:31 the next card which brings to the next
00:12:29 00:12:33 point which we already toked about
00:12:31 00:12:34 start with the most compelling card and
00:12:33 00:12:35 that's exactly why i put the gif one at
00:12:34 00:12:37 front
00:12:35 00:12:38 but maybe with testing you might have to
00:12:37 00:12:40 try a different creative
00:12:38 00:12:42 that first card is going to make the
00:12:40 00:12:43 biggest difference of why the user would
00:12:42 00:12:45 click to the next one see with facebook
00:12:43 00:12:47 they get a little bit of preview of what
00:12:45 00:12:48 the next card is going to be but not
00:12:47 00:12:51 with reddit it's one
00:12:48 00:12:51 creative or one card at a time so really
00:12:51 00:12:53 test
00:12:51 00:12:54 out that first card that is going to
00:12:53 00:12:56 have the biggest impact
00:12:54 00:12:58 make sure that your landing page is
00:12:56 00:12:59 relevant this one is pretty clear what
00:12:58 00:13:01 are you toking about in the card title
00:12:59 00:13:01 and what are you showing within that
00:13:01 00:13:03 card
00:13:01 00:13:05 if you don't have a corresponding
00:13:03 00:13:07 landing page that fits with what you're
00:13:05 00:13:08 telling in each story element within
00:13:07 00:13:09 that card
00:13:08 00:13:11 maybe you shouldn't even include it at
00:13:09 00:13:12 all so think about that one
00:13:11 00:13:15 we have a good amount of characters to
00:13:12 00:13:16 use not only for the post title but the
00:13:15 00:13:18 individual cards as well
00:13:16 00:13:20 and since it's on the feed it won't get
00:13:18 00:13:22 cut off make sure that you're using as
00:13:20 00:13:24 much space as possible
00:13:22 00:13:26 to give users information explain who
00:13:24 00:13:26 you are as a brand if it's very
00:13:26 00:13:28 introductory
00:13:26 00:13:30 but also to entike the user to either
00:13:28 00:13:32 click on the url
00:13:30 00:13:34 or click on the next card to learn more
00:13:32 00:13:35 about you and the last thing which we
00:13:34 00:13:37 already toked about
00:13:35 00:13:39 is making sure that the creative that
00:13:37 00:13:41 you're using in your carousel ads
00:13:39 00:13:43 fits within the culture of what you are
00:13:41 00:13:44 targeting and i hold this especially
00:13:43 00:13:46 true for the subreddit community
00:13:44 00:13:47 targeting there are some very tight-knit
00:13:46 00:13:49 options out there
00:13:47 00:13:51 and some of those subreddits have a much
00:13:49 00:13:53 lighter tone even if it's relevant into
00:13:51 00:13:54 your industry you may be better off
00:13:53 00:13:55 going in there with just a bunch of
00:13:54 00:13:56 memes
00:13:55 00:13:58 just to make your brand look appealing
00:13:56 00:14:00 and relatable there are other more
00:13:58 00:14:01 professional subreddits out there where
00:14:00 00:14:02 you can be direct
00:14:01 00:14:04 there's also options out there where
00:14:02 00:14:06 people might just want help
00:14:04 00:14:08 and get information so possibly a
00:14:06 00:14:10 carousel ad of blog artikles
00:14:08 00:14:11 relevant to that specific targeting
00:14:10 00:14:13 could be extremely helpful
00:14:11 00:14:15 it's hard to say because reddit can fit
00:14:13 00:14:16 so many different industries and
00:14:15 00:14:18 accounts but this fifth
00:14:16 00:14:20 point to me is one of the most important
00:14:18 00:14:21 ones your targeting must speak to how
00:14:20 00:14:23 the users
00:14:21 00:14:25 want to be advertised on this platform
00:14:23 00:14:27 and that's pretty much it for now
00:14:25 00:14:28 on reddit's carousel ads it's a pretty
00:14:27 00:14:30 new feature
00:14:28 00:14:32 and it should be available within your
00:14:30 00:14:34 account so now you know how to set it up
00:14:32 00:14:36 and now you know some of the best
00:14:34 00:14:37 practikes on how to make them work for
00:14:36 00:14:38 your accounts
00:14:37 00:14:41 if you're running reddit ads now you
00:14:38 00:14:41 have a new option to use for your ad
00:14:41 00:14:43 testing
00:14:41 00:14:44 thanks for watching our video if you
00:14:43 00:14:46 found it useful give us a thumbs up
00:14:44 00:14:47 below we release a new video at least
00:14:46 00:14:49 once a week so if you want to see more
00:14:47 00:14:59 from the paid media pros channel be sure
00:14:49 00:14:59 to subscribe
00:15:00 00:15:02 you

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