Reddit Carousel Ads

Published on: December 7 2022 by Paid Media Pros

Reddit Carousel Ads

Reddit Carousel Ads

Reddit Carousel Ads

startTime	durationTime	text
00:00:00	00:00:04	reddit ads does not announce new
00:00:02	00:00:06	features very often so when they do
00:00:04	00:00:07	we like to tok about it on the channel
00:00:06	00:00:08	within the past week of recording on
00:00:07	00:00:11	this video
00:00:08	00:00:13	reddit ads announced carousel ads now
00:00:11	00:00:15	they're pretty familiar if you run them
00:00:13	00:00:17	with facebook and linkedin
00:00:15	00:00:19	but there's differences with reddit just
00:00:17	00:00:21	due to how this channel works
00:00:19	00:00:23	so we're going to show you which types
00:00:21	00:00:24	of campaign objectives can use carousel
00:00:23	00:00:25	ads
00:00:24	00:00:26	some of the settings that you're going
00:00:25	00:00:28	to have to have in order to be able to
00:00:26	00:00:30	see them within your campaigns
00:00:28	00:00:32	and some of the best practikes that
00:00:30	00:00:33	reddit recommends to make your carousel
00:00:32	00:00:36	ad successful
00:00:33	00:00:37	reddit ads has a very familiar account
00:00:36	00:00:39	structure setup that most of the paid
00:00:37	00:00:42	media channels also use
00:00:39	00:00:42	we can see the three tabs for campaigns
00:00:42	00:00:44	ad groups
00:00:42	00:00:46	and ads and i'm not going to spend a ton
00:00:44	00:00:46	of time going through the nitty gritty
00:00:46	00:00:48	of
00:00:46	00:00:49	all the aspects of a campaign setup
00:00:48	00:00:51	because we already have a video that
00:00:49	00:00:52	toks about the main campaign setup and
00:00:51	00:00:55	you can watch that one here
00:00:52	00:00:56	but this video is about carousel ads and
00:00:55	00:00:58	in order to get to the ad section we
00:00:56	00:01:00	have to create a campaign
00:00:58	00:01:01	and solidify our ad groups so let's
00:01:00	00:01:03	start creating a new campaign
00:01:01	00:01:04	before you can move on you do have to
00:01:03	00:01:07	name your campaign and then we can
00:01:04	00:01:09	scroll down to the campaign objectives
00:01:07	00:01:11	for promoted carousel ads in reddit you
00:01:09	00:01:13	can use any of the objectives
00:01:11	00:01:15	except video views that is because
00:01:13	00:01:18	you'll see when we create an example ad
00:01:15	00:01:19	that you can only use images so for a
00:01:18	00:01:21	video views campaign
00:01:19	00:01:22	having a bunch of cards of all videos is
00:01:21	00:01:24	just not possible
00:01:22	00:01:26	so feel free to select app installs
00:01:24	00:01:27	conversions
00:01:26	00:01:29	brand awareness and reach or the one i'm
00:01:27	00:01:31	going to choose traffic
00:01:29	00:01:33	and then we can keep on moving and just
00:01:31	00:01:34	like the campaign i will have to enter
00:01:33	00:01:35	in an ad group name otherwise it won't
00:01:34	00:01:37	let me continue
00:01:35	00:01:39	if i move down a little bit we can then
00:01:37	00:01:41	start choosing our audiences
00:01:39	00:01:43	the reddit audience option is going to
00:01:41	00:01:43	be the options that you have within the
00:01:43	00:01:45	channel
00:01:43	00:01:47	that's going to be the one i'm going to
00:01:45	00:01:49	stik with but a fairly newer option
00:01:47	00:01:51	is pixel retargeting we do have another
00:01:49	00:01:53	video going over reddit retargeting
00:01:51	00:01:54	you could check that one out here but i
00:01:53	00:01:56	want to make sure you know that you do
00:01:54	00:01:58	have the option to show a carousel ad
00:01:56	00:02:00	to people who have visited certain pages
00:01:58	00:02:00	on your site perform certain actions on
00:02:00	00:02:02	your website
00:02:00	00:02:04	where you can change up your messaging
00:02:02	00:02:06	based on different levels of intent and
00:02:04	00:02:08	previous engagement but like i said i'll
00:02:06	00:02:09	leave it as reddit audience
00:02:08	00:02:12	there's location i'm just going to leave
00:02:09	00:02:13	it worldwide i named the campaign and ad
00:02:12	00:02:15	group around horror
00:02:13	00:02:16	just because it was an ad i saw on
00:02:15	00:02:18	twitter right before i recorded this
00:02:16	00:02:19	video so i'm going to stik with that
00:02:18	00:02:20	i'm just lucky enough that it's an
00:02:19	00:02:22	interest category on reddit so the
00:02:20	00:02:23	interests are going to be much more
00:02:22	00:02:25	higher level
00:02:23	00:02:26	you could go down and target a specific
00:02:25	00:02:27	community or otherwise known as
00:02:26	00:02:29	subreddit targeting
00:02:27	00:02:31	not every subreddit that you see on
00:02:29	00:02:33	reddit will be available in here
00:02:31	00:02:35	it really depends on volume but as you
00:02:33	00:02:36	can see you can type in a few different
00:02:35	00:02:37	options
00:02:36	00:02:38	doesn't necessarily mean it's going to
00:02:37	00:02:40	be exactly what i'm looking for but we
00:02:38	00:02:43	see a lot more that we can add
00:02:40	00:02:44	i'm going to keep scrolling there we see
00:02:43	00:02:45	device targeting
00:02:44	00:02:47	that one's pretty straightforward but i
00:02:45	00:02:48	want to make sure we stop a little bit
00:02:47	00:02:50	on ads placements
00:02:48	00:02:52	that is because you can only use
00:02:50	00:02:54	carousel ads on the reddit feed so if
00:02:52	00:02:56	you want to use conversation ads
00:02:54	00:02:58	carousel is not an option for you and
00:02:56	00:02:59	then we get to the main portion of your
00:02:58	00:03:01	delivery your budget
00:02:59	00:03:03	your bid and then you can look at your
00:03:01	00:03:05	ad schedule you can run it continuously
00:03:03	00:03:07	which is the default option
00:03:05	00:03:08	if you want to set a specific start date
00:03:07	00:03:10	and end date
00:03:08	00:03:11	i don't want to do that and then you can
00:03:10	00:03:13	look at the time of day
00:03:11	00:03:15	and reddit makes it really easy to
00:03:13	00:03:16	highlight certain blocks or you can pick
00:03:15	00:03:18	certain hours of a day
00:03:16	00:03:21	when you would want your ads to run very
00:03:18	00:03:22	specific which is cool and as it says
00:03:21	00:03:25	the times are based on the ad viewers
00:03:22	00:03:27	time zone not the ad accounts time zone
00:03:25	00:03:29	that's pretty much it for the campaign
00:03:27	00:03:30	and ad group setup for a reddit ad
00:03:29	00:03:33	now let's get to the whole point of the
00:03:30	00:03:35	video which is the carousel ad
00:03:33	00:03:36	if you want to leverage an existing post
00:03:35	00:03:37	you can't do that you see that is in the
00:03:36	00:03:39	bottom here
00:03:37	00:03:40	i do have this example blurred out
00:03:39	00:03:42	because it's just that a client wanted
00:03:40	00:03:43	to see an example of what a reddit ad
00:03:42	00:03:44	could look like so
00:03:43	00:03:46	can't show you that one and this post
00:03:44	00:03:48	that i have created is not a carousel
00:03:46	00:03:50	it did it before it was announced so
00:03:48	00:03:52	let's go on and create a new post
00:03:50	00:03:54	you can see where my mouse is right here
00:03:52	00:03:56	the default option for a new post is
00:03:54	00:03:58	link that's not the one we want and i
00:03:56	00:04:00	told you earlier in the video
00:03:58	00:04:01	we cannot use video in a reddit carousel
00:04:00	00:04:02	ad
00:04:01	00:04:04	so you guessed it the option we need to
00:04:02	00:04:07	choose is gallery so let's just go
00:04:04	00:04:08	right down the line first you need a
00:04:07	00:04:10	post title
00:04:08	00:04:11	and there is a little warning that says
00:04:10	00:04:13	titles longer than 100 characters may be
00:04:11	00:04:15	cut off in conversation ads but when
00:04:13	00:04:17	we're in the ad group settings remember
00:04:15	00:04:18	we had to choose feeds we cannot do
00:04:17	00:04:19	conversation ads so don't worry about
00:04:18	00:04:21	that 100
00:04:19	00:04:24	character cutoff you have 300 for
00:04:21	00:04:26	carousel ads i'm not going to use 300
00:04:24	00:04:28	but that is a good component to test
00:04:26	00:04:28	different messaging within your carousel
00:04:28	00:04:30	ad
00:04:28	00:04:32	next we can add the images needed to
00:04:30	00:04:34	make the carousel right it's telling you
00:04:32	00:04:36	in the red font you have to have at
00:04:34	00:04:37	least two cards but the maximum amount
00:04:36	00:04:41	allowed is six
00:04:37	00:04:43	so let me add some options right now
00:04:41	00:04:45	see i picked the perfect images for the
00:04:43	00:04:47	horror genre
00:04:45	00:04:48	she's gonna be mad at me when she
00:04:47	00:04:49	reviews this video but i don't care it's
00:04:48	00:04:51	funny
00:04:49	00:04:52	so i'm leaving it in all right let's
00:04:51	00:04:53	tok about specs because i'm sure you're
00:04:52	00:04:55	notiking something that's
00:04:53	00:04:56	very weird within one of those images
00:04:55	00:04:58	and that's one is moving
00:04:56	00:05:00	so even though we can't use videos we
00:04:58	00:05:02	can use gifs
00:05:00	00:05:03	or gifs whatever you want to call them
00:05:02	00:05:05	so if you want to use
00:05:03	00:05:07	movable gifs they have to be less than
00:05:05	00:05:09	three megabytes they have to be at least
00:05:07	00:05:11	three seconds in length but they can
00:05:09	00:05:13	only go up to 10 seconds in length for
00:05:11	00:05:15	the other cards that i have in here the
00:05:13	00:05:18	statik images you can use jpeg
00:05:15	00:05:19	or pings and the ideal size is 1200 by
00:05:18	00:05:21	1200 pixels
00:05:19	00:05:23	they want a square image what i can say
00:05:21	00:05:24	is none of the statik images that i
00:05:23	00:05:26	added are square
00:05:24	00:05:28	and reddit says if you're running a
00:05:26	00:05:30	desktop only campaign
00:05:28	00:05:31	the ideal image is the landscape
00:05:30	00:05:33	1200x628
00:05:31	00:05:34	the one that is commonly used in
00:05:33	00:05:36	linkedin and the one that used to be
00:05:34	00:05:38	more prominent within facebook but
00:05:36	00:05:40	i'm gonna tell you reddit is a different
00:05:38	00:05:41	breed so please just don't copy and
00:05:40	00:05:42	paste your linkedin quora facebook
00:05:41	00:05:44	images
00:05:42	00:05:45	to reddit i do not recommend that try to
00:05:44	00:05:47	create something that's more fun and
00:05:45	00:05:48	custom to the reddit community now for
00:05:47	00:05:51	each card
00:05:48	00:05:54	we get a caption a destination url an
00:05:51	00:05:55	optional display url and an optional
00:05:54	00:05:57	call to action
00:05:55	00:05:58	and as i go ahead and click on any of
00:05:57	00:06:00	these other cards
00:05:58	00:06:02	we see that we have to add these
00:06:00	00:06:03	elements in every single card that we
00:06:02	00:06:05	have
00:06:03	00:06:07	so the first is a caption and if we go
00:06:05	00:06:10	down reddit is telling us we have
00:06:07	00:06:11	180 characters next is the destination
00:06:10	00:06:13	url
00:06:11	00:06:14	so each card can send users to a
00:06:13	00:06:17	different landing page
00:06:14	00:06:19	so look at the goals of the campaign is
00:06:17	00:06:20	it telling one consistent story and the
00:06:19	00:06:22	landing page will be the same
00:06:20	00:06:24	or does each card tell a different story
00:06:22	00:06:25	it can offer a user a different
00:06:24	00:06:27	experience that's something you're going
00:06:25	00:06:29	to have to decide based upon
00:06:27	00:06:31	what you want to do with the campaign
00:06:29	00:06:32	now just last week we released a video
00:06:31	00:06:34	that michelle created that introduces
00:06:32	00:06:36	users to utm parameters
00:06:34	00:06:37	hopefully you're familiar with them but
00:06:36	00:06:38	if not here's a link where you can go
00:06:37	00:06:40	watch it
00:06:38	00:06:42	you will want to manually add those
00:06:40	00:06:45	parameters to this destination url
00:06:42	00:06:46	just so you can form your analytiks or
00:06:45	00:06:47	your crm whatever
00:06:46	00:06:49	that traffic or conversions you're
00:06:47	00:06:50	seeing recorded came from this specific
00:06:49	00:06:52	campaign
00:06:50	00:06:53	let me paste in an option here and see
00:06:52	00:06:55	if we can go through the parameters
00:06:53	00:06:56	okay good they show the whole thing so
00:06:55	00:06:59	i'm just going to use our website
00:06:56	00:07:00	we see the source is reddit the medium
00:06:59	00:07:01	we use cpc
00:07:00	00:07:04	that's just a preference thing you can
00:07:01	00:07:05	use paid social paid
00:07:04	00:07:07	whatever you're already using within
00:07:05	00:07:08	your platforms the campaign
00:07:07	00:07:11	is horror interest that's what i
00:07:08	00:07:12	targeted and then for the content i did
00:07:11	00:07:14	carousel now if i want to try multiple
00:07:12	00:07:15	different types of ads to test
00:07:14	00:07:17	then i'll probably update that content
00:07:15	00:07:19	parameter to call out the different
00:07:17	00:07:21	variations but since this is just
00:07:19	00:07:22	one ad you get the picture but now that
00:07:21	00:07:24	i think about it since it
00:07:22	00:07:26	is a card by card thing what i would
00:07:24	00:07:28	actually do is add
00:07:26	00:07:30	a different variant for this card go
00:07:28	00:07:31	over to the next card and change up the
00:07:30	00:07:33	content just so when i go back into
00:07:31	00:07:35	google analytiks and look at the traffic
00:07:33	00:07:36	stats and the conversion stats i can
00:07:35	00:07:38	review the dimension
00:07:36	00:07:40	of the content and actually see which
00:07:38	00:07:43	element of my reddit carousel ad
00:07:40	00:07:44	led to the conversion or specific visit
00:07:43	00:07:47	but let me hop back into the other one
00:07:44	00:07:48	and if we drop down display url it is
00:07:47	00:07:49	optional i'm still going to put it in
00:07:48	00:07:50	there
00:07:49	00:07:52	and then we can look at the call to
00:07:50	00:07:52	action see a lot of the familiar ones
00:07:52	00:07:56	download
00:07:52	00:07:57	install shop now learn more watch now
00:07:56	00:07:59	play now wouldn't use those because you
00:07:57	00:08:00	can't really watch a video for a
00:07:59	00:08:02	carousel ad
00:08:00	00:08:04	i'm just gonna choose view more so let
00:08:02	00:08:05	me go through really quick add all these
00:08:04	00:08:07	elements to each of the cards
00:08:05	00:08:09	and then we'll continue with the setup
00:08:07	00:08:10	okay i have all these captions in
00:08:09	00:08:12	every single one of the cards one thing
00:08:10	00:08:13	if i hover over this we see the grab
00:08:12	00:08:15	hand
00:08:13	00:08:16	because what i did is i picked six
00:08:15	00:08:18	images from the file and
00:08:16	00:08:19	uploaded them all at the same time and
00:08:18	00:08:21	they came in this order i didn't
00:08:19	00:08:22	manually choose this order i may not
00:08:21	00:08:24	like this order
00:08:22	00:08:26	so what i could do is grab one element
00:08:24	00:08:28	and move it around
00:08:26	00:08:29	drag it to where i want it to be in the
00:08:28	00:08:31	order that the user is going to see it
00:08:29	00:08:32	from left to right in my head i could be
00:08:31	00:08:34	thinking
00:08:32	00:08:35	a gif moves maybe it has a better chance
00:08:34	00:08:37	of capturing the user's attention i may
00:08:35	00:08:38	want to lead off with that one
00:08:37	00:08:40	and you can just shuffle it around to
00:08:38	00:08:41	whatever order that you want
00:08:40	00:08:43	but if you're good with your selections
00:08:41	00:08:45	you can scroll down and then look at
00:08:43	00:08:46	your thumbnail image so let me select
00:08:45	00:08:48	one option
00:08:46	00:08:49	i picked that one because that was the
00:08:48	00:08:50	only one that fits now if you look down
00:08:49	00:08:52	below
00:08:50	00:08:54	500 kilobyte max they're giving you a
00:08:52	00:08:55	recommended size and you see that one's
00:08:54	00:08:57	cropped a little bit probably not the
00:08:55	00:08:58	best for a thumbnail because it's zoomed
00:08:57	00:09:00	out but it's something you could play
00:08:58	00:09:00	around with now last option before you
00:09:00	00:09:03	save
00:09:00	00:09:03	is if you want to allow comments on the
00:09:03	00:09:04	reddit post
00:09:03	00:09:07	and i'm going to leave that one
00:09:04	00:09:09	completely up to you reddit users can be
00:09:07	00:09:10	really engaging they can also be pretty
00:09:09	00:09:12	vicious if they don't like your ads
00:09:10	00:09:14	so make sure that you're doing your
00:09:12	00:09:15	research and that the branding message
00:09:14	00:09:18	and the story that you're telling is
00:09:15	00:09:19	really in line with your target audience
00:09:18	00:09:21	in this case
00:09:19	00:09:23	i chose a very higher level one so i
00:09:21	00:09:24	wouldn't recommend being pushy in their
00:09:23	00:09:25	high level interest
00:09:24	00:09:27	if you're doing any sort of the specific
00:09:25	00:09:29	subreddit or community targeting
00:09:27	00:09:31	do your research first go into each of
00:09:29	00:09:33	the communities you may want to target
00:09:31	00:09:34	find out how people engage in those
00:09:33	00:09:36	specific subreddits
00:09:34	00:09:38	so you can go back and make creative
00:09:36	00:09:38	that will fit with the personas and the
00:09:38	00:09:40	style
00:09:38	00:09:41	of how people like to engage in each of
00:09:40	00:09:43	those subreddits
00:09:41	00:09:45	i said it before but i'm gonna stress it
00:09:43	00:09:46	reddit is not facebook and it's
00:09:45	00:09:48	definitely
00:09:46	00:09:49	not linkedin don't come into this
00:09:48	00:09:52	channel with a bunch of product
00:09:49	00:09:53	carousels and try to sell sell sell sell
00:09:52	00:09:54	sell if you do that
00:09:53	00:09:56	and you allow comments on that post i
00:09:54	00:09:58	can almost guarantee that your ad will
00:09:56	00:10:00	be destroyed publicly
00:09:58	00:10:01	look at focusing the efforts on telling
00:10:00	00:10:03	an actual story
00:10:01	00:10:05	for now i just want to save this post
00:10:03	00:10:06	and after it's saved you can scroll down
00:10:05	00:10:08	to the bottom of the page
00:10:06	00:10:09	give the preview a look we can see the
00:10:08	00:10:12	post title is
00:10:09	00:10:14	up top here and since this is a preview
00:10:12	00:10:14	it's not showing fully what the ad would
00:10:14	00:10:17	look like
00:10:14	00:10:18	down below that's where your actual url
00:10:17	00:10:20	is going to be
00:10:18	00:10:21	above the url will be each of the card
00:10:20	00:10:23	titles and then
00:10:21	00:10:24	over here where my mouse is moving
00:10:23	00:10:25	that's where the call to action button
00:10:24	00:10:27	will be
00:10:25	00:10:28	but we see the arrows it gives the user
00:10:27	00:10:30	to scroll through a few elements
00:10:28	00:10:32	that picture got really big and there's
00:10:30	00:10:34	my favorite one if you're happy with the
00:10:32	00:10:36	option you can go and review
00:10:34	00:10:37	and then he can submit and now my
00:10:36	00:10:39	campaign is launched and i'll be able to
00:10:37	00:10:40	start running it based upon that target
00:10:39	00:10:42	audience now i had
00:10:40	00:10:44	one ad running if i click in deeper
00:10:42	00:10:47	there's my campaign
00:10:44	00:10:48	there's my ad group and there's my ad i
00:10:47	00:10:50	can edit the ad
00:10:48	00:10:51	or duplicate it if i want to start
00:10:50	00:10:53	testing some new ones
00:10:51	00:10:55	but i just remember now seeing this
00:10:53	00:10:56	there is a specific preview
00:10:55	00:10:58	so let's look at it and we'll get a
00:10:56	00:10:59	better idea of what this ad would look
00:10:58	00:11:00	like in the wild
00:10:59	00:11:02	and this one's actually in the order of
00:11:00	00:11:04	what i rearranged it within the preview
00:11:02	00:11:04	earlier in the demo so there's the
00:11:04	00:11:07	moving one
00:11:04	00:11:07	there's my title there's our url if you
00:11:07	00:11:10	look
00:11:07	00:11:11	on the bar on the bottom we see all the
00:11:10	00:11:13	parameters are in there
00:11:11	00:11:15	and that's the view more option which is
00:11:13	00:11:16	also clickable and will send users to
00:11:15	00:11:19	that same url
00:11:16	00:11:20	clearly this is a total joke ad we're
00:11:19	00:11:22	just messing around
00:11:20	00:11:23	and thank god michelle has an awesome
00:11:22	00:11:25	sense of humor but for the last part of
00:11:23	00:11:27	this video i want to hop into powerpoint
00:11:25	00:11:28	and give creative recommendations that
00:11:27	00:11:31	reddit has shared
00:11:28	00:11:33	on what would make a successful carousel
00:11:31	00:11:35	ad on the reddit platform
00:11:33	00:11:36	so when reddit announced carousel ads
00:11:35	00:11:38	fairly recently
00:11:36	00:11:40	they shared information about the best
00:11:38	00:11:42	practikes advertisers should keep in
00:11:40	00:11:44	mind before running carousel creative
00:11:42	00:11:45	i'm going to summarize what they said
00:11:44	00:11:47	within that announcement and then
00:11:45	00:11:49	sprinkle my opinion in there
00:11:47	00:11:51	the first one is creating a cohesive
00:11:49	00:11:53	experience which is pretty much the
00:11:51	00:11:54	opposite of what i did
00:11:53	00:11:56	in this demo in the demo obviously
00:11:54	00:11:58	showing you the functionality
00:11:56	00:11:59	and how the ads work but i just picked a
00:11:58	00:12:01	bunch of random photos
00:11:59	00:12:02	the titles didn't flow together it's
00:12:01	00:12:04	just something i could quickly put
00:12:02	00:12:06	together for this video
00:12:04	00:12:08	now for your brand or for your account
00:12:06	00:12:08	look at what story you are trying to
00:12:08	00:12:10	tell
00:12:08	00:12:11	how is one card going to flow into the
00:12:10	00:12:13	other card
00:12:11	00:12:15	you don't have to use all six spots like
00:12:13	00:12:16	we did do whatever makes sense for the
00:12:15	00:12:18	experience
00:12:16	00:12:19	and the audience that you are targeting
00:12:18	00:12:21	again don't choose
00:12:19	00:12:23	any random photos make sure they fit
00:12:21	00:12:25	together in a specific theme and also
00:12:23	00:12:27	that the order of that theme
00:12:25	00:12:29	can engage the user to want to click to
00:12:27	00:12:31	the next card which brings to the next
00:12:29	00:12:33	point which we already toked about
00:12:31	00:12:34	start with the most compelling card and
00:12:33	00:12:35	that's exactly why i put the gif one at
00:12:34	00:12:37	front
00:12:35	00:12:38	but maybe with testing you might have to
00:12:37	00:12:40	try a different creative
00:12:38	00:12:42	that first card is going to make the
00:12:40	00:12:43	biggest difference of why the user would
00:12:42	00:12:45	click to the next one see with facebook
00:12:43	00:12:47	they get a little bit of preview of what
00:12:45	00:12:48	the next card is going to be but not
00:12:47	00:12:51	with reddit it's one
00:12:48	00:12:51	creative or one card at a time so really
00:12:51	00:12:53	test
00:12:51	00:12:54	out that first card that is going to
00:12:53	00:12:56	have the biggest impact
00:12:54	00:12:58	make sure that your landing page is
00:12:56	00:12:59	relevant this one is pretty clear what
00:12:58	00:13:01	are you toking about in the card title
00:12:59	00:13:01	and what are you showing within that
00:13:01	00:13:03	card
00:13:01	00:13:05	if you don't have a corresponding
00:13:03	00:13:07	landing page that fits with what you're
00:13:05	00:13:08	telling in each story element within
00:13:07	00:13:09	that card
00:13:08	00:13:11	maybe you shouldn't even include it at
00:13:09	00:13:12	all so think about that one
00:13:11	00:13:15	we have a good amount of characters to
00:13:12	00:13:16	use not only for the post title but the
00:13:15	00:13:18	individual cards as well
00:13:16	00:13:20	and since it's on the feed it won't get
00:13:18	00:13:22	cut off make sure that you're using as
00:13:20	00:13:24	much space as possible
00:13:22	00:13:26	to give users information explain who
00:13:24	00:13:26	you are as a brand if it's very
00:13:26	00:13:28	introductory
00:13:26	00:13:30	but also to entike the user to either
00:13:28	00:13:32	click on the url
00:13:30	00:13:34	or click on the next card to learn more
00:13:32	00:13:35	about you and the last thing which we
00:13:34	00:13:37	already toked about
00:13:35	00:13:39	is making sure that the creative that
00:13:37	00:13:41	you're using in your carousel ads
00:13:39	00:13:43	fits within the culture of what you are
00:13:41	00:13:44	targeting and i hold this especially
00:13:43	00:13:46	true for the subreddit community
00:13:44	00:13:47	targeting there are some very tight-knit
00:13:46	00:13:49	options out there
00:13:47	00:13:51	and some of those subreddits have a much
00:13:49	00:13:53	lighter tone even if it's relevant into
00:13:51	00:13:54	your industry you may be better off
00:13:53	00:13:55	going in there with just a bunch of
00:13:54	00:13:56	memes
00:13:55	00:13:58	just to make your brand look appealing
00:13:56	00:14:00	and relatable there are other more
00:13:58	00:14:01	professional subreddits out there where
00:14:00	00:14:02	you can be direct
00:14:01	00:14:04	there's also options out there where
00:14:02	00:14:06	people might just want help
00:14:04	00:14:08	and get information so possibly a
00:14:06	00:14:10	carousel ad of blog artikles
00:14:08	00:14:11	relevant to that specific targeting
00:14:10	00:14:13	could be extremely helpful
00:14:11	00:14:15	it's hard to say because reddit can fit
00:14:13	00:14:16	so many different industries and
00:14:15	00:14:18	accounts but this fifth
00:14:16	00:14:20	point to me is one of the most important
00:14:18	00:14:21	ones your targeting must speak to how
00:14:20	00:14:23	the users
00:14:21	00:14:25	want to be advertised on this platform
00:14:23	00:14:27	and that's pretty much it for now
00:14:25	00:14:28	on reddit's carousel ads it's a pretty
00:14:27	00:14:30	new feature
00:14:28	00:14:32	and it should be available within your
00:14:30	00:14:34	account so now you know how to set it up
00:14:32	00:14:36	and now you know some of the best
00:14:34	00:14:37	practikes on how to make them work for
00:14:36	00:14:38	your accounts
00:14:37	00:14:41	if you're running reddit ads now you
00:14:38	00:14:41	have a new option to use for your ad
00:14:41	00:14:43	testing
00:14:41	00:14:44	thanks for watching our video if you
00:14:43	00:14:46	found it useful give us a thumbs up
00:14:44	00:14:47	below we release a new video at least
00:14:46	00:14:49	once a week so if you want to see more
00:14:47	00:14:59	from the paid media pros channel be sure
00:14:49	00:14:59	to subscribe
00:15:00	00:15:02	you