reddit super bowl ads
Published on: February 3 2023 by pipiads
Table of Contents About reddit super bowl ads
- Reddit and Robinhood both ran Super Bowl ads - Were they effective?
- Kara Swisher: Reddit's Super Bowl ad was 'very smart'
- How Reddit's Superbowl ad doubled its valuation? ($6 Billion)
- Reddit Flaunts Your Loses In 5-Second Super Bowl Ad
- How I made a reddit AMA outperform a Super Bowl ad | Vance Crowe
- Reddit Ads Fall 2021 Updates
Reddit and Robinhood both ran Super Bowl ads - Were they effective?
robin hood debuting its first super bowl ad last night. the commercial's message were all investors. the focus wasn't on its current pr crisis in the stok trading frenzy around gamestop, and reddit ran a five-second ad that was inspired by wall street bets. it read at the end: powerful things happen when people rally around, something they really care about. joining us right now is ed lee. he's new york times media reporter and, of course, a cnbc contributor too. and, ed, if you blinked, you missed this one, but i think they got their message across. five seconds may have been worth it in this case. what do you think? yeah, no, they definitely got their money's worth. i mean, i actually rewound, you know, my dvr and pause just so i could read it, and what, what was this thing? uh, and that's also the irony right, you had a dvr to actually see the ad, and marketers and and and tv executives for long, you know, have have have blamed dpr's first for ad skipping, sort of tiknology. so i i actually think, between reddit and robinhood, you know, reddit definitely won this one, um, and it was clever, it was really well done, and the five seconds, you know, i mean it's interesting, that's that cbs even sold up a five second spot. but, um, you know, for something that you hadn't seen before, reddit definitely takes the cake. yeah, that, that was the surprise to me, the idea that cbs would even agree to a five-second ad sell ad spot. you think this is going to spawn similar things like this down the road? heck, why pay for the whole thing when you just pay for five seconds? yeah, no, that's a good question, i actually. i mean, the dynamic of what i saw with all the ad pods is that you know they're, i i notiked a lot of house ads, probably more than we usually see during the super bowl, and i kind of wonder whether they're able to sell out every single possible you know ad spot. and i think you know what. if someone comes to you and says, hey, i'll buy five seconds worth, you know, and you haven't sold out a lot of the pods, they're probably like, yeah, sure, let's do it. um, so i think that, uh, that for sure, you know it, i think must have been a factor in terms of how that played out. i mean, five million, five million or five and a half million for 30 seconds, it's, it's the most expensive it's ever been. so, and and we still don't really know. i mean, in terms of how, uh, these super bowl audiences have been trending, and it's always been around 100 million mark in the last few years. it seems to be waning a little bit, um, so you know, we're going to wait to see what that looks like later in the day or or tomorrow, even in terms of when, when those, those stats come out. let's tok about the robin hood uh commercial, which obviously was as if the last month hadn't hadn't really happened, of of craziness for them. i, i wonder whether that was by design- presumably it was- but also the fact that a lot of these have been in production for for quite some time, uh, and, and maybe they just thought, well, let's, let's purposefully leave it off, or we've already spent our money making this commercial. i don't want to change it. yeah, no, i, i, you know if you're, if you've already committed and you've already made the spot. i mean, clearly, this spot was designed just to introduce everyday people to what robin hood is. so in that way, you know, it was probably effective, but sort of it ignored the entire controversy and unless you've been living under a rock for the last few weeks, um, you know, you're aware that there's something crazy happening on wall street and that robin would was part of it. so i think it was a definite miss and an unfortunate uh sort of circumstance where you know, the pr for this just ends up compounding, right, that they're going to have to explain now why they didn't address what's been happening with this. you know, this very sort of bland ad, ultimately, you know this sort of kind of vanilla, like hey, here, here's, here's who we are, here's what we do, we're all investors. i mean that, what's exactly the problem? right? that's what's under debate, whether everyone is an investor or not. and you mentioned house ads. i don't know if this counts as a house ad, but i actually thought it was one of my favorite ads of the whole night and there were a series of them, uh, and this was for paramount plus, the new streaming service coming from paramount. obviously, viacom owns paramount, viacom owns cbs, but patrick stewart at on the top of the paramount, uh, uh, everest mountain there, or whatever. we're going to describe it as a paraphernalia bartender kind of figured out that the language. yeah, no, i no, i agree, i actually thought it was interesting, you know, in terms of introducing people to a new thing. you know, i thought, i thought that did a good job and they strung it along right so that they had a narrative where you saw a few of these spots and that you know they kind of created, created a whole sort of story around it. um, you know, i thought that was, i thought it was effective. at the same time, i don't know if you notiked, but there was also a disney plus hulu ad, um, or bundled disney streaming service ad tour, you know, in the second half of the game. that you know was also effective if you're, you know, if you're in the market for streaming. so it, you know it's interesting that you know you had these sort of dueling streaming services, ultimately, kind of you know in one, you know, in one circumstance here. and uh, yes, the paramount ad was effective, but again, i think people might be confused in terms of wait a minute, so you see all these different characters. i notike that's a cbs show, i notike that's something to do with, you know, movies and paramount and and you know, late night. so what is this again? so i think they it, it would pique people's interest probably, but again, i think if you're not intimately filming with the streaming setup or what viacom cbs is- you might have been a little confused- shepard smith here. thanks for watching cnbc on youtube.
Kara Swisher: Reddit's Super Bowl ad was 'very smart'
what is that? what did steve tell you and what does the ad tell you about reddit's aspirations? well, we toked about a lot of things. i think steve's an incredibly thoughtful person and he had a much- you know- a broader idea of what was happening at reddit, at reddit and on reddit, and so it was terrific. i thought it was a great interview where he discussed, um, where these ideas are going, and i think that what's important is that he had a lot of respect for retail investors. he had a lot of respect for the process, but he also was pretty smart about the idea that this isn't going to continue forever. um, that it's gonna. it's gonna change ideas of wall street isn't necessarily going to be this ongoing party, speculative party thing. i thought he was had a pretty thoughtful idea and i loved the ad. i thought the ad was adorable. um, it was very smart. it was short and uh and sweet it was. it was good. it was a good idea to take advantage of the interest around reddit to get more people using all kinds of reddit, not just the the wall street part, but there's tons of stuff going on on reddit and so it's a smart idea. i think steve's a smart ceo and we'll see where it goes from here. as to the rallies around these, i do think they've played out, um, maybe they'll find another one and go on it, but i think wall street's pretty savvy to what's happening now and won't be tweaked, you know, won't be taken in twice, uh, with these methods we'll see. yeah, that's interesting. so, in other words, sort of leveraging the moment that they have had handed to them, but trying to remind people- it's not the totality of what reddit is right. i think it's smart and it isn't actually right. it's a really interesting place. it has had a lot of controversies over the years. we had toked a lot about that. they were one of the first to start to really um, uh, do a lot of moderation of- not perfect by any stretch of the imagination, but they were the first to tok about it. it's a much smaller uh social network and i think in a lot of ways it's it's it's. you know, there's a lot going on there. that's that to look at and we'll see how well it takes advantage of this moment and continues to grow. but i really like the ad. i thought it was cute. i think it was a lot better than the bruce springsteen ad. so there you have it. so i don't know what to say. probably a lot less expensive. yeah, definitely a lot less expensive. yeah, i love, i love a jersey cowboy, like okay, well, who doesn't? um, we've been toking about this sometimes as a revolution, but it seems really different from what we saw with e-trade and others 20-plus years ago, which really was a kind of revolution of letting the individual investor directly invest in a way they couldn't before. reddit isn't exactly built on cutting-edge tiknology or algorithms. you know, message boards have been around for a long time. i wonder whether this trading betting investor crowd- whatever it turns out to be, can actually advance this conversation, this financial conversation, online in a way that builds long-term wealth, not just, you know a headline that we'll look back on and say, oh, remember that market peak when people were, you know, betting recklessly on on depressed stoks, right, well, yeah, i hope so too. i mean, look, there's two discussions here of the how smart individual investors are, and then, secondly, what, um, what this speculation is, because, like dogecoin- come on, you're right, beanie babies, that's what it is- and a lot of these, and even bitcoin, it's just elon musk playing, uh and trolling people, at the same time, leaning into a trend. that's really important is: what is an asset like? why is gold gold? why is anything, anything? and i do think well, there could be value in, say, bitcoin or some other asset classes that people put their value in, because that's all it is really. um, it is some of these games like dogecoin. this is all speculative and it's fun until someone starts to lose money, that's all. they just have to be aware of the price you pay when you're in a casino in a lot of this stuff and the underlying value has is unlinked from any real value and you know whatever. i know that's old-fashioned, but ultimately it's how it works out in most of these speculative bubbles. hey, carrots, to be clear, you're not grouping together bitcoin and dodecoin, are you? no, no, no, no, no, no, no, no. i just said you'll see. you'll see, you'll see a bitcoin and a dogecoin, right, you'll see all these different things. like. nobody thinks that gamestop is going to change the world with its retail innovation. i just don't. i don't. i mean, maybe someone does- i guess the chewy guy does um and it- but it's still a promising company, possibly if they did things to it. i'm just i. i think bitcoin's a really interesting thing that a lot of people are looking at- not bitcoin but crypto currency and putting value in other places. i think that's something that you have to lean into if you're an investor. at the same time, the speculative element is dangerous, and that's just the way it is with all kinds of financial assets, and that's the part i would worry with retail investors getting caught in their own squeeze. that's all, but that's up to them. shepard smith here. thanks for watching cnbc on youtube.
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How Reddit's Superbowl ad doubled its valuation? ($6 Billion)
hey guys, sam, here, there were 67 super bowl commercial spots. however, if you blinked your eyes, you missed the most unique one that's still getting toked about. reddit aired a 5 second super bowl ad capitalizing on the momentum of the wall street bets subreddit, scoring a touchdown against hedge fund managers, partikularly melvin capital. today we will answer how reddit was able to convert the momentum into such a successful app. much like a few seconds massively helped reddit's visibility. clicking the like button helps out our channel in terms of youtube algorithm and takes even less than 5 seconds. so let's tok about the ad. a 30 second ad for the super bowl costs 5.5 million dollars this year. viacom cbs announced on january 27th that the company was essentially out of advertising space. however, offers were still open. reddit didn't commit to one until february 1st. reddit originally wasn't going to air a super bowl ad. however, over 6 million new users joined wall street bets during the gme saga. between that incident and the kovid 19 pandemic, reddit has generated enough traffic and attention to recently double its website's valuation to 6 billion dollars, according to the wall street journal. as such, chief marketing officer roxy young felt reddit should give an ad a go. putting together a 30 second ad so quickly seemed unrealistik, but reddit spent its entire marketing budget to make it. reddit declines to reveal exactly how much that amounts to. however, we can easily estimate: five seconds is one sixth of the thirty second. so five point five million dollar divided by six is almost nine hundred seventeen thousand dollars. even though that's a lot of money, it was definitely money well spent. the commercial was created by rga, an innovative global marketing agency based in new york that also helped ubereats with its super bowl social media marketing strategy. rga california's executive director, brian gregg, made a conscious decision to go against the sparkling grain with everyone else rolling out their most epic ad. their decision to fake a cliche car commercial, only for reddit mascot snoo to interrupt, followed by a wall of four paragraph texts as ad copies stood out. the quirky, self-made humor that felt more at home on adult swim than super bowl fit reddit's brand perfectly. the unique style and length created was all around social media. how much well it was certainly seen by millions of people between television and legal streams. 96.4 million people watch the super bowl. reddit's ad aired in 9th of the top 10 us metropolitan market, including new york, la chicago, atlanta, dallas, san francisco, philadelphia, boston and dc. people not only saw it, they liked it. reddit's ad was the second most searched super bowl ad during the game, according to google trends. the ad performed well on social media as well. reddit has received over 6 000 mentions of reddit on twitter since the end. regarding reddit itself, the ad posting has around 190 000 uploads on wall street bets and 88 000 from reddit's company blog, pro state. the numbers add up to a historic night for reddit. some of you probably wonder if the ad made more history by being the shortest ever super bowl ad. believe it or not, the 5 seconds was still too long. in 2009, seattle's ivor seafood restaurant purchased a half second ad with the seagull squawking ivers. that same year, miller high life aired one second ad. reddit may have come up short on history, but it certainly made a big splash, proving big things come in. small promo packages and home of diamond hands can shine on national spotlight. speaking of shining, you can brighten my day by subscribing for more videos and clicking the like button if you enjoyed this video. my name is sam and thank you so much for watching. [Music].
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Reddit Flaunts Your Loses In 5-Second Super Bowl Ad
blink and you would have missed it. the shortest super bowl ad of all time aired last night and it was paid for by the blood of hedge fund managers and the sweat and tears of about a hundred thousand retail investors. we're going to be toking about that here in just a moment. welcome back, guys, to the independent experience. i'm indy xp bullion, and this is the morning market wake up call for monday, february 8, 2021. i personally did not stay up and watch the big game to its completion, which is probably for the best, because, well, tampa bay won and, uh, it's kind of a snoozer of a second half, so i kind of trail off there. at the end, um, about third quarter, i decided i was going to go to sleep, but i did happen to catch this. i thought it was actually a glitch that i was seeing. i watched the game on my phone. i thought i saw some sort of glitch and i actually got to see the ad we're gonna be toking about in today's video. but let's go ahead and take a look at the markets first and see where we're starting today off at. gold is up currently at 18, 29, 48. silver also making a very nice push upwards at 27.24. that gives us a ratio of 6716.. platinum is up nicely as well, currently at 1166.03. palladium is steady at 23.82, 42 and rhodium we'll be starting the week off at 21 000. base metals seem somewhat unaffected. we've seen a little bit of ups and downs there. copper is up one penny currently at three dollars and sixty two cents, nickel down one penny at eight dollars and nineteen cents, aluminum at ninety one cents, zinc at a dollar twenty and lead is at ninety two cents. barrels. crude oil continued to rise. we're currently at 57.43 a barrel. we saw gains on wall street on friday to round out the week. the dow jones will be starting off this week at thirty one thousand one forty eight twenty four. the nasdaq will be starting off at 138.5630 and the s p 500 will be starting off at 38 86- 83. both the nasdaq and the s p 500 hit all-time record highs on friday. hopefully they can keep that momentum going. the us dollar index is up slightly from our last video, currently at 91, 19.. if you guys trade in bitcoin, those are steady, currently at thirty nine thousand seven, seventy eight, thirty seven, and if you happen to exchange gold back today, those are exchanging for three dollars and twenty cents. as i mentioned at the beginning of the video, we have news about the shortest super bowl ad ever run. if you blinked, you missed it. i caught it. thought that it was a glitch in the system, uh, but i did actually get to see it as it ran. uh, this comes to us from c in in business. don't shoot the messenger. i don't usually report on artikles from these guys, but, uh, they did have the best artikle that i found on this. so this is titled. reddit really did run his super bowl ad and it referenced when its users disrupted wall street. no, it wasn't a glitch. for some super bowl viewers, a reddit commercial really did pop up on screen. the spot, which was just five seconds, opened as if it was a car commercial, but it quickly and then quickly flashed to reddit's orange and white logo and displayed a message. the spot comes after reddit's army from the wall street bets page took on wall street pros by inflating the share price of gamestop. the mass buying spree led to a huge gain for some in the reddit crown who got in early. hedge funds meanwhile lost billions of dollars on their short positions. uh, who knows? uh, let's see, let's see. reddit said it spent its entire marketing budget on the ad, which the company's chief uh marketing officer, roxy young, said was not part of our marketing plan, but we were so inspired by the power of our communities in recent weeks that we rallied to pull it together in just a few short days, in collaboration with our agency partners at rga. she told cnn business in an email statement. quote: i am really proud of what we were able to achieve with just a few seconds and that it is a, and think it beautifully captures the heart of reddit in our unique and brilliantly absurd tone. the ad aired in nine of the top 10 metro markets, young said, including new york, la atlantis, chicago, dallas, san francisco, philadelphia, boston and washington dc. uh, the indianapolis market also got the ad. so, uh, the ad and the what they flashed up on screen- and i'm going to blow them and have to blow this up and read it to you- it's very, very tiny on here. uh, it says let's turn the screen and maybe blow it up a little bit more. i need to get cheaters, that's what i need. it says wow. it's titled: wow, that actually worked. uh, if you're reading this, it means our bet paid off. big game spots are expensive, so we couldn't buy a full one, but we were inspired and decided to spend our entire marketing budget on five seconds of air time. one thing we learned from our communities last week is that underdogs can accomplish just about anything when they come together around common ideas. who knows, maybe you'll be the reason finance textbooks will add a chapter on attendees. uh, maybe you'll help out reddit slash suburb superb owl. teach the world about the majestik, the majesty of owls. maybe you'll even pause this five second ad. powerful things happen when people rally around something they can really care about, and there's a place for that. it's called reddit. so there we go. so i've got some commentary on this we're going to get to. so that's that's the artikle. um, you know it was a, you know, quick ad. obviously a lot of people saw it, probably in the same boat that i was, wasn't really prepared for it and hadn't read about the next day. um, i thought it was kind of strange that reddit decided they were going to have an ad, and- here's why i thought it was stranger- decided to run an ad. yeah, you guys took on walls, wall street bets, took on wall street hedge funds and you took down two or three and they lost billions of dollars. but you know who else lost tons of money: redditers, people that follow you on social media- that didn't have 400 extra to put in, but they put in 400 extra anyway to get in on the dream you guys perpetuated. now i'm not here to preach the choir. i bought some amc stok. i still have my amc stok. i'm still upside down on my amc stok, but that was fun money. i had the money to give up, that's. you know. i didn't put in a whole lot into 170 and i'm down like 55 right now. so i'm not. it's not horrible. but there are people that bought into game stok when it was 400, 450, almost 500 a share, because people on wall street bets and their social media outlets were telling people that we're going to the moon. well, they were going to the poor house and they didn't. there's a ton of people that didn't have the money just to to blow. but they bought into your dream and yeah, yeah, it's great that you took down two or three hedge funds. you didn't really take them down. they didn't go out of business. they're still operating. so did you really win? so, yeah, unfortunately, reddit decided they were going to gloat. there were probably a lot of people watching the game that had lost a lot of money betting on wall street bets and they didn't understand the consequences. you know it's not entirely reddit's fault, it's not wall street's bets fault, you know people just they saw a dollar signs in their eyes and they're like, yeah, i can get in on this and i'm going to spend, you know, this money that i had saved up for a college fund or a vacation or a car payment or a house payment or rent or electric bill. we're getting worse and worse here. people were losing money that they did not have to lose again. it's not reddit's fault, but it is quite the sting when you lose everything on a pipe dream and then they fall on it and buying a super bowl ad. so there's my two cents on the subject. i think it's cool that they did run a five second ad. i want to put that out there. i think that it was really cool that they came up the idea. it's like we're gonna do a five second ad. looks like a car commercial, like a car driving through a prairie or a mountain or something else, and this flashes up on screen for like five seconds and then it cuts ba.
How I made a reddit AMA outperform a Super Bowl ad | Vance Crowe
man to hear you describe it as a weapon. it makes me so happy because that is exactly how i use that, because i was in a situation so i was working for monsanto which, uh, you know, to the wider world, they think the the monsanto is an evil corporation. we want nothing to do with anything that they they have to say or do or anything. and the company itself is like: we have brought forward tiknology that has revolutionized things. we we have we have scientific endeavors here that would blow you away. we have even nobel prize winning scientists that have discovered things. why does everybody hate us? so the company was totally embattled when they hired me, which was the only reason they would do something like that. and i got in there and, uh, very quickly found out that if i was going to play the game by the rules that everyone else played the game by, i was certainly going to fail. and when i came across your book- because i was looking for a language to describe why the strategies that they were using and that their pr company was telling them they should use, um, but just doing them harder or doing them with more money or doing them faster- was not going to work. and once i had that and i had this concept of you can hit a local optima where it doesn't matter that if you keep going, unless you're willing to go down and and search for something that is not as efficient or as effective, then we're not going to be able to make anything happen. and i used your book to describe why we should do a reddit ama. and like at first the whole corporation was like no, absolutely not. fortune 500 companies don't do this. and a long story short, like i got one uh put together and we did a science reddit ama and from that it was. it was run at about a month apart from when our super bowl ad ran. and it turns out that the reddit ama captured more people's attention for longer than a super bowl ad that they had run, and so it was like demonstrable bang. like okay, now we can do something. that's totally different. and when they asked me, why do you want to do this or what's going to be the outcome, i'm like i have no idea. i think we'll find somebody on reddit that will think what we're doing is interesting. and all of these other things started cascading from that and so we were able to reverse the polarity where they where at first. they were like what we should do is pay to go get on stages. let's sponsor conferences and then we'll get five minutes to say our piece. and instead we we got into the position where, hey, if the world thinks that you are north korea, then you don't have to pay to get on stages. you just have to say i'm willing to come tok and i'll answer any questions you have, and they're like: oh, here you go, we've got a chair right here. we've got lots of questions for you and so for me, when i had the thoughts from your book it. it gave me a language to be able to describe to a scientific business community why we should try these things. and for a long time, until i eventually went over the edge, i was able to do things that that they never would have let me do had i not had the language of that book. wow, that's great story. i mean, that's. that's gratifying to hear that. that's what the book is for. yeah, it's, it's. it's supposed to get, empower people to do that kind of thing. thanks for checking out this podcast short. if you like this interview, make sure you hit the like and subscribe button and hit that bell, so you always get notified about this podcast and if you're really interested in conversations like this, you may want to consider joining the artikulate ventures network. to find out more, go to networkartikulateventures. [Music].
Reddit Ads Fall 2021 Updates
reddit ads is another paid media platform that we love to use for our clients. we don't tok about it much because updates in the channel happen few and far between. well, that changed within the past few months. reddit has announced three new features that advertisers can start using within the dashboard. these features will either help you increase your reach or help you better optimize your current campaigns. so let's get into it. we're going to hop into the ads dashboard and we're going to show you what these new features are. one of the recent changes- this one was announced in september of 2021- has been the addition of another placement for your reddit ads. in order to see where this exists, i'll go and create a campaign head over and just name it really quick. there we see the objectives. i'm going to come back to this really soon, because not all objectives are able to use this new ad placement, and to get a better understanding of all the objectives, you can check out the introduction to reddit ads video that we created right here, but we have our funding already. i'll click continue and, as you go through the ad group setup, eventually you will get to a section called placements, as it says where our ads will be displayed now for the longest time. the only option we had was the feed, but the conversations option is the new portion that reddit recently added. let me go over the difference and to do that i'm gonna head out of the ad platform and just go to redditcom to show you some examples. i'm in a partikular subreddit and as i'm scrolling down, eventually we're gonna get to an ad, and here's one option for a video ad. this is one example of a feed placement. these ads can show on the home feed if a user is browsing the popular feeds, or, in this case, on a partikular community feed. so that's one option. but if i scroll back to the top, i want to get into a partikular discussion within the subreddit. if i click on this one, because i see a good amount of comments and now we are in a partikular discussion, people are already engaging on this partikular question or topic. it makes sense why this placement is called conversation placement, because a discussion is already underway. this ad placement appears right under the fixed placement of what started the thread and it'll always be above the first comment. you can see that as i scroll down, but i'm going to head back up. this additional placement can have two benefits. the first is going to be to expand your reach. with the new placement, we have more opportunities to connect with a partikular audience. second, you could argue that this placement is going to reach a user with a deeper intent. the home feed could be pretty generic. if someone's on a popular feed, they could just be browsing whenever is hot at the moment. even if we are just browsing the overall feed, like this running shoe geeks community, someone could just browse through the feed, realize this is not for them and leave. but if someone's clicking deeper within that community, looking at discussions, engaging with discussions, odds are they're more interested and more likely to engage with other users and content within those specific communities. now i know in the intro to reddit advertising video i do say that community targeting or subreddit targeting is one of my favorite. but not every subreddit that's created within reddit is a community targeting option. but if you do find one that is perfect for your target audience, you can now choose this more specific placement, match it up with the community targeting and craft some very specific and focused ad copy to use. let's jump back into the ads dashboard. we see right here, while i'm creating the campaign, i'm actually in the ad group view and i want to note that for a reason: because when we do go back down to placements, this may give you the idea to split out your ad group by placement, especially now that i mentioned that the intent of the user could be different and we do see our budgets are at the ad group level. i can't really give a recommendation on how you should structure your accounts. that's going to be completely depending on your overall budgets. if you think segmenting the user based on the placement makes sense and so many other factors. just note, the default option will be feed, but you can switch to conversations or if you want to target both placements within the same ad group, you do have that option. now bear with me because i'm going to be jumping around a little bit. let's see if they let me go back to the objective screen. okay, they did. if you want to use the conversation placement, you can use all of the objectives except for video views. if you're running a video views campaign, conversation placement will not be an option. now, if i hop back into that partikular community we looked at before, you may have notiked that's a video within that ad. yes, you can have video ads and other campaign objectives beyond just the video views campaign objective. hopefully that's not too confusing. but to clarify, let's say you chose a traffic objective. within that traffic objective, still trying to get as many people as possible to your landing page, you could still run a video ad. hopefully that makes sense. after you have your targeting selected within your ad group, you will be instructed to create the ad. you can see we can choose previous posts, which is fine, or you can go over and create a new post. for conversation placements, image and videos are going to be the main post types that you can use. a gallery or carousel post is currently not eligible for a conversation placement and while you're creating a new post, you'll have to keep in mind what placement targeting options you are using. feed placements and conversation placements have different specs and character limits. let me show you. i'm going to paste the rules within the headline and these are coming directly from reddit help. for conversation placements, desktops can accept headlines up to 250 characters, unlike the 300 characters for the feed placement. so if you do have an ad group that's targeting both placements, you will want to make sure you're still keeping within the 250 character limit. second thing you'll want to know in terms of character limits, mobile versions of your ad can accept headlines up to 100 characters. the default device option when creating an ad group within reddit will be all devices. this is another option for you to consider if you want to really segment out your targeting. if you're keeping everything together, then you may want to keep your mobile and desktop headlines to 100 characters or less. next, as i pull the next spec, below the headline, you see the card image. yes, i understand this headline is too long, but whatever we can read it, reddit is recommending using a 400 by 300 thumbnail image for your card, because the typical 1200x628 doesn't look well in this compact space. let me jump into the community one more time. i have my desktop blown up to about 150 percent and, yes, it's video. but look how small that thumbnail preview image is now imagine that- even smaller on a mobile device. that is why having a clear 400 by 300 image is recommended. and the last thing i wanted to share, if you are running both placements within the same ad group, is that if you are using a video as you're creative, it will auto play in the feed placement but not in the conversations placement. so you remember the first ad example i showed you in the feed. whatever video game that was, it just started auto playing when i was in the subreddit or community. i would have to click on the video to see it. and then one more thing about conversations: placements. i'm going to head back to the main dashboard. this is our demo account. we don't use it for any actual campaigns, but once you launch a campaign in reddit, let's say you're running all placements. if you want to view the stats by placement, you can go down to breakdown and then review your campaigns by placement. there's no data in this demo account, but underneath the