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Published on: August 5 2023 by pipiads

So, today's video is about user-generated content (UGC). I want to share with you the only five types of UGC ad creatives that you will ever need in your ad account. As a creative production manager at VB, an e-commerce marketing agency, I've noticed that UGC organic-looking ads are outperforming high-end production ads. Many big brands are now using UGC ad creatives in their strategies. But, digital marketers often define UGC ads incorrectly. The ads that look organic and native to the platform are not actually called UGC ads. They are called CGC or creator-generated content. UGC ads have been around since the birth of social media. If you've ever posted a picture of a restaurant on your Instagram feed, you were essentially a UGC creator. On the other hand, if you had a couple thousand followers at the time, you were probably an influencer marketer. The ads you see nowadays, where brands reach out to content creators for organic-looking content, are actually CGC ads. Now, let's talk about the five types of CGC ad creatives out there:

1. Product Display Shots: This type of shot displays the whole journey from purchasing the product to delivery and unboxing. It showcases the product itself, packaging design, or anything quirky that represents your brand.

2. Product Demonstration: This is a tutorial-like shot where a content creator or customer demonstrates how to use the product.

3. Hooks and Reactions: This type of shot aims to grab attention and stop people from scrolling. It can be before-and-after shots or anything that resonates with your audience. TikTok is a great place to find organic hooks that work well.

4. Testimonial Shots: In this shot, the content creator reads a script about your product's features, benefits, and any special offers. It's like a testimonial or script shot.

5. Extra Shots: These shots act as filler shots to make your ad follow a trend or a specific theme. They include your product within a larger context.

Now, just running these shots as ads won't be enough. To leverage your CGC ads, you need to include a sales sequence within your ads. Regardless of whether they are CGC, UGC, or high-end production ads, a sales sequence is essential. There are marketing frameworks and principles you should learn about to create ads that sell. Strong hooks, highlighting product benefits instead of features, and incorporating social proof are the three elements I always try to include in every ad. Additionally, don't forget to include a clear call to action.

I hope this video has been helpful to you. If it has, please let me know in the comments below. If you enjoy this type of content, feel free to subscribe. Thank you!

How to Set Up Branded Content Ads Featuring Creators

Hi, my name is Elizabeth Monson and I'm a marketing manager with Instagram for Business. Today, I'll walk you through how to set up and run a creator marketing campaign from start to finish using branded content ads. Branded content brings your creator partnerships to life across Facebook and Instagram. And I want to talk to you about how to use our platform solutions in the most effective way to yield the biggest business impact.

Key Assumptions:

Before we dive in, let's establish a few key assumptions to keep things simple and focused on branded content. First, you're already working with a creator. If not, check out our video on Meta Business Partners to learn how to find and work with creators that are a good fit for your brand. Second, you're familiar with the basics of using Ads Manager. If you're not a regular user, consider getting help with Ads Manager training from your agency or Meta account manager.

Importance of Branded Content:

Now, let's talk about branded content. Partnering with creators on Meta platforms can drive performance, but using branded content ensures that you get the most out of creator campaigns. Branded content is creator content that features or is influenced by a business partner in exchange for value. It promotes transparency and can result in better results. Did you know that, on average, we see 3.9% lower cost per purchase for Instagram branded content ads compared to ads run from creator usernames that don't use branded content?

Steps to Run a Branded Content Ad Campaign:

To run a successful branded content ad campaign, you'll use two Meta platforms: Meta Business Suite and Ads Manager.

1. Meta Business Suite:

- Connect with your creator and manage account level permissions.

- Permissions allow the creator to generate organic branded content and the brand to create branded content ads.

- Give access to your meta business partner or agency if needed.

- Creator partners need to connect their Facebook page and Instagram profile, update their Instagram account type, and confirm eligibility for monetization.

2. Ads Manager:

- This is where you'll run your ads.

- Create ads from existing posts or create ads without preexisting posts.

- Ensure brand page is listed in the Facebook page and Instagram account dropdowns.

- Select the existing post or create new content for the ad.

In just a few minutes, you've learned how to establish account level permissions with a creator and run a simple branded content ad campaign. This is a basic setup example, so if you need more customized solutions, reach out to your Meta account manager for assistance. Check out our other videos in the series for more information on campaign best practices and measurement recommendations. Thank you for watching!

Content vs. Ads: What's the Future of Content Marketing?

- The rivalry between content people and advertising people when it comes to building audiences is changing.

- The platforms on which content is distributed are shifting, causing a need to change the way we think about content and ads.

- The future of content is ads, but the future of ads is content.

Major Platforms and their Changes:

- Facebook gives low distribution to organic posts from businesses, requiring them to pay for visibility.

- Google is showing featured snippets and other features that provide answers directly in search results, reducing the need to visit other websites.

- Clicks on organic results are decreasing, especially on mobile, as platforms aim to keep users on their sites.

The Future of Content is Ads:

- It is becoming harder for new content to be distributed without paying for it.

- Even if you create amazing content, it may be difficult to get people to see it without advertising.

- Content marketers need to be willing to advertise in order to get their content seen.

The Future of Ads is Content:

- Major platforms reward ads that have higher engagement and satisfy users.

- Engaging ads can also help build a brand, while ignored ads cost more and receive less distribution.

- Advertisers should treat ad platforms as channels for valuable content and create ads that are engaging and valuable.

- The rivalry between content and advertising should not exist in the future of content marketing.

- Paying for advertising is necessary, but creating high-value content in ads is crucial for success.

- The future of content is ads, but the future of ads is still great content.

- Smart content marketers should adapt to the changing landscape and focus on creating valuable content to build their brand and audience.

Ultimate Content Marketing Strategy for 2021 (TikTok, Instagram, Facebook & Ads Strategy)

Today I'm going to take you behind the scenes of a new content strategy that is currently crushing it. I will show you how you can be everywhere by just shooting one video. This strategy is not like the typical repurposing of videos. Instead, I will teach you how to create engaging openings using proven processes and templates from platforms like TikTok. We will then multiply and compound the video's reach on other platforms such as Facebook, Instagram, and YouTube.

Let's start with the big picture strategy. Right now, TikTok is a popular platform with viral videos that have engaging hooks. We can take these hooks and templates and apply them to our own niche or industry. For example, if there's a viral video about pointing in different directions, we can adapt it to our own topic, like the top five mistakes investors make. This way, we can capture the initial attention of viewers and make them watch the rest of the video.

The first step is to create an organic post on TikTok using the adapted hook. We can take advantage of trending hashtags and effects to maximize engagement. Once the video is posted, we can move on to the next step.

Next, we will multiply and repurpose the TikTok video. We can start by posting it on Instagram, either as an IG Reel or a regular post. This will allow us to reach a different audience. Additionally, we can turn the video into an ad. However, it's not enough to have a hook and an offer. We need to create a story that connects them. For example, we can talk about the struggles of content creation and how our product can help automate social media.

To create the ad, we will shoot a continuation of the video. This time, we will tilt the camera to a horizontal position to fit the format of a Facebook ad. This part of the video will continue from where the initial hook left off, showcasing the story and the offer.

By following this strategy, we can maximize the reach of our video and be present on multiple platforms. It's a powerful way to create compelling ads and repurpose content. Don't miss out on this opportunity to expand your online presence and engage with a wider audience. So, are you ready to be everywhere?

Inventory Value: Google-served Ads On Screens With Replicated Content | Google Publisher Policies

In this article, we will delve into the topic of Google and its immense impact on our lives. From its inception to its current status as a tech giant, Google has revolutionized the way we access information, connect with others, and navigate the digital world. So, let's explore the many facets of Google and uncover its significance in today's society.

1. The Birth of Google:

- Larry Page and Sergey Brin, two Stanford University students, founded Google in 1998.

- Their mission was to organize the world's information and make it universally accessible and useful.

- Despite humble beginnings, Google quickly gained traction and grew into a global phenomenon.

2. Google's Influence on Internet Search:

- Google's search engine algorithm, PageRank, revolutionized internet search by providing more relevant and accurate results.

- It became the go-to search engine due to its speed, efficiency, and user-friendly interface.

- Google's dominance in the search engine market remains unchallenged to this day.

3. Expanding Services and Products:

- Google expanded its offerings beyond search, introducing Gmail, Google Maps, Google Drive, and numerous other services.

- These tools have become integral parts of our daily lives, enhancing productivity, communication, and convenience.

4. The Rise of Google Ads and Monetization:

- Google Ads, formerly known as AdWords, revolutionized online advertising by providing a targeted and cost-effective platform for businesses.

- The monetization of Google's services enabled the company to generate substantial revenue and maintain its innovative edge.

5. Google's Impact on Mobile Devices:

- With the introduction of Android, Google's mobile operating system, the company revolutionized the smartphone industry.

- Android-powered devices dominate the market, providing users with a seamless integration of Google services.

6. Google's Controversies and Privacy Concerns:

- Google has faced scrutiny for its handling of user data and concerns over privacy.

- The company has taken steps to address these issues, but they continue to be a point of contention.

7. Google's Philanthropic Efforts:

- Google has established itself as a prominent philanthropic force through initiatives like Google.org and Google for Nonprofits.

- The company actively supports various charitable causes and invests in sustainable solutions for global challenges.

In conclusion, Google's impact on society cannot be overstated. It has transformed the way we access information, communicate, and navigate the digital landscape. From its humble beginnings to its current status as a tech giant, Google continues to shape the future of technology and innovation. As we move forward, it will be fascinating to see how Google further evolves and influences our lives. So, the question remains: What's next for Google?

How To Create LinkedIn Sponsored Content Ads in 2022 [Step By Step + Lead Form Method]

In this video, I'm going to walk you through how to create LinkedIn sponsored content ads step by step, providing a complete walkthrough for everything you need to do to get your campaign up and running. And because this is quite an in-depth guide, it covers a load of different things. I've added navigation for you, so if you want to skip to specific information or if you're going through the video and think, I already know how to do this, feel free to skip. The navigation should help you get to where you need to be.

Before we get started, I want to mention that my company, Tech Growth Marketing, runs LinkedIn ads for companies. We are currently giving away free marketing strategy audits, so we can do everything for you. All you need to do to apply for that is click the link in the description below.

Hello! In this video, I'm going to talk you through step by step everything you need to do to upload a campaign into LinkedIn. Not only am I going to do that, but I'm also going to tell you some things which are going to improve the performance of your campaigns within LinkedIn. So you're going to get some extra information which is going to help your LinkedIn ads to perform even better.

First off, before we even start within Campaign Manager over here, what we want to do is we want to prep our campaign before it goes live. So what we've done here, we're using a, as an example, a campaign we've already got live. We've created the ads in Canva. Canva is a really useful tool to create the ads. And we have actually written out everything we require for the campaign within this. This is called Whimsical. This is what we use to map out what wants what needs to go in our campaign. So we've written out all the copy, we have the destination URLs, headlines, everything like that. So everything's prepped and ready before we actually go into the campaign and upload it. I'd recommend doing this. You don't have to use Whimsical, you can use Excel or something like that. This is a really good way of making everything way more structured and making sure your campaigns contain no errors or anything like that. Because if you tend to go straight into Campaign Manager and build it within there, it's not the best environment to build things in. It's better to have a high-level view as well as a visual view of what's going on in terms of campaigns.

Now we're going to jump into the Campaign Manager and see what we're going to do. So I've put all the information I need to go into this campaign in another window to the side. I'm using an ultrawide monitor, so it makes things really easy. I can see everything I need to do. Within the LinkedIn Ads account, we have several different layers to the account. We first off have accounts, which is where you see all the different ad accounts associated to you. So because we manage ad accounts for other companies, we have access to their accounts. So you can see all the accounts you have there. Once you go into a specific account, it breaks down into campaign groups, campaigns, and ads. Campaign groups are like folders, they don't really do much. They're just ways of collecting campaigns together for the sake of organization. Campaigns are where you start defining certain criteria, such as who your audiences are, how much you want to spend on ads, how long the ads should be running, what the objectives of the ads are. And then ads are where you're uploading the ads. We're going to go through all of this together now.

First things first, we start out with our campaign groups. So over on my other window, I've decided we're going to name this campaign SAS Business Managers. So we're going to create here, we're going to click the dropdown, create, we're going to press Campaign Group, and we're going to name it. Now with naming, we've come up with a few different naming strategies. We go with A, if it's early funnel lead generation. B, if it's nurturing people who are already aware of us. C, if we're going for something like a demo or free trial, basically kind of like a sales call. Then in terms of naming, we also put who's running the campaign. So TGM with Tech Growth Marketing. We then put who our target audience is and we put what the objective is of that campaign. So what we need to do here is all okay. If you want to set specific start and end dates, you can. But we tend to just do Run Continuously from a start date. Then we press create, and that creates our campaign group. So our campaign group has now arrived here. Now what I normally do is I press through into the campaign group and then press create. This is where we start creating our campaign. So we press campaign, and because we pressed through into the campaign group, it's already associated that campaign with that campaign group. So it's got our folder, and then underneath it, it's put the campaign into that specific campaign group. You can use a different group. So for example, if you had just stayed at the campaign group level and had nothing selected and you press create campaign, it will put it under the default campaign group. And in that instance, you might want to use a different group, and you would just select which one it is you want to use. Again, campaign groups are just for organization.

Next up, we want to name our campaign. So what we do is we use a numbering system. So we'd number campaign groups 1, 2, 3, 4, 5. And then within each campaign group, we might have multiple campaigns. So it'd be 1.1, 1.2, 2.1, 2.2, and we group them together in terms of what they're aiming to do. So if we had a specific audience, such as SAS business owners, and we had the objective of lead generation, we put all of those into one campaign group. Within here, we've also determined a few extra things: what we're doing with it, who we're targeting, etc., etc., just so we can, from a high-level view, see what's going on with the campaign. And I'd advise using a similar kind of naming structure just to keep things simple.

Next up, because it's associated, we just press next.

Now we need to determine what our objective is. You have multiple objectives within here. I would say the only ones you should really be going after 90% of the time, if not 95% of the time, are website visits and lead generation. In this instance, we're going for lead generation. We're giving away a white paper guide, and we want to generate leads for the giving away that guide. If you were doing something like sign-ups or free trials, you could try a website visit campaign where you just send people to a website. But in this instance, we're going with lead generation. Lead generation is mildly more complicated. So with website visits, I'll walk you through that later as well, but it's just a tiny bit simpler. For the most part, it's the same though, only changes when you get to the ad level. So we're going to select lead generation for now.

Next up, we need to create our audience. In this instance, we should have defined our audience before coming here, and we have. But for this instance, we're going to use just the United Kingdom, and then we're going to start refining our audience. So we want to get our audience on the right here. You can see forecasted results, target audience size. We want to get this to roughly around eighty thousand to a hundred thousand, something like that. That's the sweet spot. In some instances, campaigns can work in tiny audience sizes. We've seen it work for audience sizes of like two to five thousand, very, very specific. The only problem you have with audience sizes that small is that your campaign won't tend to last very long because your audience will be burnt out. But audience sizes that are massive aren't specific enough, so your ads don't tend to land. So you really want to target this down.

What we do is we start coming down here and adding in criteria. So as we're going for marketing managers and business owners of SAS companies, we're going to target this cold. We're going to go for company industries. Actually, we don't want company category, we want company industries. And let's see, we want software and IT services. And let's go for computer software. Let's also go with internet. Actually, we'll just go with computer company software for now. Now we've got one criteria that's immediately taken our target audience size down to about half a million, but we want to make it even more specific. So we go on to narrow because we want specific job titles. So we're going to audience attributes, we go to job experience. We'll, in this instance, let's target based on job titles because it can be really specific. So we go for founder, co-founder, and we also want

How Ads Work on YouTube

- YouTube has become a powerful platform for content creators to showcase their skills, knowledge, and creativity.

- With the rise of YouTube, many individuals have turned their passion into a successful career by creating engaging and entertaining content.

- In this article, we will explore the benefits of YouTube Creator Academy and how it can help aspiring content creators thrive on the platform.

Benefits of YouTube Creator Academy:

1. Enhanced knowledge:

- YouTube Creator Academy offers valuable insights and tutorials on various aspects of content creation, such as video editing techniques, audience engagement strategies, and channel growth tips.

- These resources help creators improve their skills and stay updated with the latest trends in the YouTube community.

2. Community support:

- Being a part of the YouTube Creator Academy provides access to a supportive community of fellow content creators.

- This community allows creators to collaborate, share ideas, and seek advice from experienced individuals who have already achieved success on the platform.

3. Monetization opportunities:

- YouTube Creator Academy educates creators on how to monetize their content effectively.

- By learning about advertising revenue, sponsored content, and brand collaborations, creators can maximize their earning potential on YouTube.

4. Audience engagement:

- The Academy emphasizes the importance of building and maintaining a loyal audience.

- Creators are taught effective strategies to engage with their viewers through interactive content, live streams, and community posts.

5. Channel optimization:

- YouTube Creator Academy provides valuable insights on how to optimize a channel for increased visibility and discoverability.

- Creators can learn about SEO techniques, thumbnail design, and video title optimization to attract more viewers to their content.

- The YouTube Creator Academy offers a wealth of resources and support for aspiring content creators.

- By taking advantage of the Academy's tutorials, community, and knowledge base, creators can enhance their skills, grow their channels, and turn their passion into a successful career on YouTube.

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