remarketing can show relevant ads on which google properties

Google Ads Remarketing Tutorial 2022 with Google Analytics 4 & Google Tag Manager

What's up everyone, welcome to the Surfside PPC YouTube channel! Today, I'm going to teach you how to create Google Ads remarketing audiences, also known as data segments, and how to target them in your campaigns. Let's get started!

- Goal of the video is to show how to create remarketing audiences in Google Ads

- Audience Manager is found under Shared Library in Google Ads account

- Data segments are remarketing audiences that can be targeted in campaigns

How to create remarketing audiences using Google Analytics:

1. Enable Google Signals with Google Analytics

- Go to Admin, then Data Settings and Data Collection

- Turn on Google Signals data collection and acknowledge user data collection agreement

2. Link Google Ads and Google Analytics accounts

- Go to Admin, then Google Ads Links

- Link accounts or create a new link group

- Link both Universal Analytics and GA4 accounts, if desired

3. Use Google Analytics to create remarketing audiences

- Go to Audience Manager in Shared Library

- Choose Create Audience and select the desired data segment

- Use Google Analytics and Google Tag Manager to create data segments

4. Use YouTube to create remarketing audiences

- Target people who have subscribed to or watched your YouTube videos

- Link YouTube channel to Google Ads account

- Creating remarketing audiences in Google Ads is easy with the use of Google Analytics and YouTube

- Linking accounts and enabling Google Signals is essential for creating data segments

- By targeting remarketing audiences, you can increase the effectiveness of your campaigns and improve ROI.

Google Ads Custom Segments Explained For Beginners 2022

Custom Segments in Google Ads: How to Create and Use Them for Your Campaigns

Custom segments in Google Ads are a type of audience that you can create and use for your video display and Discovery campaigns. You can create your own custom segments by entering interests or search keywords. Google Ads will use your custom segments for reach consideration or performance depending on your campaign type and objective. In this article, we'll show you how to create custom segments and use them for your advertising campaigns.

Creating Custom Segments:

To create custom segments, go to your Google Ads account and navigate to the audience manager under shared library. Under custom segments, you can create different types of custom segments, including Search terms and website browsing behavior.

- Creating a Search Terms Segment:

To create a Search terms segment, enter the relevant keywords that your audience is searching for on Google. Keep your keywords relevant and targeted to avoid attracting irrelevant traffic. You can also expand your segment by including people who browse types of websites or use types of apps related to your target audience.

- Creating a Website Browsing Behavior Segment:

To create a website browsing behavior segment, enter the URLs of websites related to your target audience. You can also expand your segment by including people who have shown interest in or purchased certain products or services related to your target audience.

Using Custom Segments:

Once you have created your custom segments, you can use them for your advertising campaigns. When creating a new campaign, select your custom segment under the audience settings. You can also exclude certain segments to avoid targeting irrelevant traffic.

Custom segments are a powerful tool in Google Ads that can help you target your ideal audience and improve your campaign performance. By creating targeted segments based on search terms or website browsing behavior, you can reach the right people at the right time and achieve your campaign objectives. Experiment with different custom segments and track your performance to see what works best for your business.

5 Ways to Find Advertising Audiences for Google Ads

As marketers, finding the right advertising audiences and allocating ad spend effectively can be quite challenging. In this article, we will explore five ways to find advertising audiences for Google Ads:

- Finding the right advertising audiences can be challenging

- Five ways to find advertising audiences for Google Ads

1. Use Remarketing Lists for Search Ads:

- Tailor ad campaigns based on user behavior on your website or mobile app

- Create audience lists for users who visited specific pages on your site

- Launch ad groups that only fire ads if user is on this list and searching with relevant keywords

2. Select Users Looking for a Specific Product:

- Create audience lists for users looking at specific products on your site

- Show ads with best offers to this audience as they Google similar products next time

- Increase bids for this ad group due to higher purchase intent of this audience

3. Users Who Downloaded Your Content:

- Create ad groups that trigger ads only for users on a list who downloaded your content

- Tailor ad copy to move downloaders closer towards becoming customers

- Offer free demo or discount on next purchase

4. Audience of Users Who Abandoned Shopping Carts:

- Create audience list for users who filled items in their shopping cart but did not complete checkout

- Tailor ad copy and reach them with a discount or special offer as they Google for similar products next time

5. Users Who Bought from You One Year Ago:

- Create ad group targeted to this audience for seasonal businesses

- Set higher bids to ensure ad is shown in top slots

- Users who previously made a booking on your site are more likely to purchase again

- Remember the requirement to serve remarketing list ads is a minimum of 1,000 active visitors or users within the last 30 days

- Drive enough traffic to your site to meet this requirement

- These tips can help step up your Google Ads game and increase the effectiveness of your ad campaigns.

Google Display Network Targeting Options Explained 2022

Welcome to the Surfside PPC YouTube channel! Today, we're going to go over everything you need to know about targeting your ads on the Google Display Network. The Google Display Network is made up of over 35 million websites and apps, including Google-owned properties like YouTube and Gmail. Your ads can be seen by people as they browse these sites and apps.

Let's get started on creating a new campaign:

- Overview of Google Display Network targeting

- Explanation of what the network is and where ads can be displayed

1. Choose Your Campaign Objective:

- Sales or leads are recommended for conversion tracking

- Optimize for conversion goals

- Remove any unnecessary options

2. Select Campaign Type:

- Choose Display

- Choose Standard Display Campaign for optimized targeting

3. Enter Your Business Website:

- Helps with targeting

4. Choose Campaign Settings:

- Show the page being advertised

- Goal is to drive people to the page to make a purchase

5. Location Targeting:

- Target locations where customers are and areas you serve

- Choose all countries and territories, United States and Canada, or enter another location

- Target individual cities, states, or counties

6. Language Targeting:

- Select languages your customers speak

7. Budget and Bidding:

- Set a budget and bidding for conversions

- Set a target CPA

- Choose bidding strategy and pay for clicks

8. Targeting:

- Use optimized targeting or add targeting manually

- Target audience segments such as detailed demographics, interests and habits, in-market, life events, and interactions with your business

- Combine audience segments and create custom segments

- The Google Display Network offers a vast range of targeting options

- By choosing the right settings, your ads can be seen by your target audience

- Use detailed demographics and other audience segments to reach specific groups of people

Engage Academy: Audience Targeting & Remarketing by Paul O'Leary & Louise Morrissey

In this article, we will discuss the Google Display Network (GDN) and its importance in the media landscape. We will also explore the three key components of GDN, which are websites, ad formats, and targeting options.

Display in South Africa:

Over the past five years, GDN has grown significantly in South Africa. With the help of the Adsense team, we have been able to target high-quality publishers and bring them onto our GDN. We now have thousands of sites on our network, but if there are any sites that you feel are missing, please let us know, and we will try to bring them on board.

Media Landscape and GDN:

The average consumer spends around 11 and a half hours consuming media each day, with two to three hours spent online. Of this online time, 94% is spent browsing websites on the GDN, while only 6% is spent on search. This makes it essential to understand the GDN and its potential for reaching customers.

Components of GDN:

The three key components of GDN are websites, ad formats, and targeting options. We have seen significant growth in the number of websites on our network, with 86% reach in South Africa. We offer various ad formats, including image ads, flash ads, and video ads. Our targeting options have also improved, allowing advertisers to reach their desired audience more effectively.

Benefits of GDN:

By being on the GDN, advertisers can reach a broader audience, including users who may not be using search engines. We offer high-quality sites and ad formats, ensuring an engaging user experience. Our targeting options allow advertisers to reach their desired audience effectively.

The GDN has become a crucial component of the media landscape, offering advertisers a unique opportunity to reach their audience. With the growth of the network in South Africa and the improvements in targeting options and ad formats, there has never been a better time to explore the potential of GDN.

DQ&A Webinar: Managing Audiences at Scale in DV360

All right, welcome everyone to another webinar with PQA. This time, we're discussing audiences and how to manage them at scale within DV 360. We have a quick agenda for you today:

1. Introduction to data-driven marketing and how audiences factor into it.

2. How Google audiences are graded and the process of getting those audiences tips together.

3. Types of audiences needed to succeed and an explanation of the audience module.

4. Best practices and pitfalls to avoid when setting up campaigns and audiences efficiently.

My name is Fabian, and I'm your host today. I'm joined by my colleague, Jane Caller from South Africa. With technology at our fingertips, a new consumer has emerged. This super empowered consumer can get exactly what they want instantly and effortlessly. As a result, consumers are more curious, demanding, and impatient than ever before. Successful brands work hard to close this gap by creating different segments for their customers and building personalized and relevant experiences for each stage of the customer journey.

Google's audiences are built around identity, intent, and intelligence. They have a suite of audience products across search, YouTube, and Gmail. In a recent study, only 2% of brands were realizing the full potential of data-driven marketing. The BCG found that businesses tend to fall within one of four cut stages: nascent, emerging, connected, and multi-moments. Those companies who fully capture its potential see their revenues grow and costs reduced, representing a huge opportunity for marketers.

Google has seven properties, each reaching a billion users monthly. Throughout the day, people are turning to Google to help make choices, and these moments are occurring across search, YouTube, maps, etc. Based on signals of intent, Google is able to establish users' behavior and create audiences of users based on their behavior on all of these Google properties. With a strong understanding of users' behavior and intent, the awareness product suite is built to engage with users across their journey.

In terms of demographics and interests, Google audiences can be tailored towards more consideration and brand favorability. With Google audiences and first-party data, the reach objectives can be tailored towards purchase intent and action. Overall, assistance is the new battleground for growth, and a full audience strategy is one of the tools we can use as marketers to take advantage of this opportunity.