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Published on: February 18 2023 by pipiads

RE/MAX Spotlight with Hailey Still: Local Brand Booster Initiative

RE/MAX Europe's social media manager, Will Campbell, shares insights on the Local Brand Booster initiative, a program started with a small group of top performers to explore the role of social media ads in impacting their business.

Key Points:

- The Local Brand Booster initiative aimed to make people more local experts through paid ads in their local area.

- Top 10 regions were selected, and their best tik-savvy broker owners and agents were invited to join the initiative.

- Paid ads were chosen because they have been a massive trend in social media in recent years and can have a massive impact on business.

- Success stories include a group that got over 260,000 views on their ads and more than a million impressions in just two weeks.

- To achieve this success, RE/MAX Europe offered support through webinars, a Facebook group, and video materials, and also invited speakers to do closing sessions on paid ads.

- To become a brand booster, one needs to use video in their paid ads, have at least one paid ad going continuously throughout the month, and be happy to become a digital testimonial.

The Local Brand Booster initiative is a fantastic opportunity for RE/MAX agents to become local experts through paid ads in their area. With support from RE/MAX Europe, brand boosters can learn how to create successful campaigns and reach a broader audience. To become a brand booster, one needs to fulfill simple criteria and be passionate about using video in their paid ads.

All about Megaphone Platform from RE/MAX

In this article, we will be discussing a tool called Megaphone, which is designed to help real estate agents create and promote their content effectively. We will be joined by Gareth from LC, who will provide us with a brief overview of what Megaphone is and how it works.

What is Megaphone?

Megaphone is an engine designed to put content into and put funds behind it. It allows users to create content in various formats such as static imagery, video, and more. The platform offers the choice to add content onto digital web ads, which can be targeted towards specific demographics or interests. Megaphone also offers social paid ad content powered by HomeSnap. Megaphone is relatively new and is continuously being developed to offer more features and automations.

How does Megaphone work?

Megaphone is an all-in-one platform that takes care of everything from creating content to bidding on your behalf and giving you success metrics. Megaphone offers custom web and digital ad content that is distributed through exchanges. Megaphone offers users the ability to set preferences and automate events from the feed. Megaphone is designed to help real estate agents focus on real estate and not worry about the technicalities of marketing and advertising.

What are the benefits of Megaphone?

Megaphone offers many benefits to real estate agents, such as:

- A simplified approach to creating and promoting content

- Automation of many technical aspects of advertising and marketing

- Customization of ads to specific demographics and interests

- Success metrics and analytics to track performance

What is a generated lead?

A generated lead is a top-of-the-funnel lead that is created when a user clicks on an ad and submits their information through a lead form. Megaphone offers Facebook dynamic ad lead forms that are pre-populated with information and can be customized by the user. These leads are sent to HomeSnap, who will then populate the user's CRM with the lead information.

Megaphone is a powerful tool that offers real estate agents a simplified approach to creating and promoting their content. With its many features and automations, Megaphone takes care of the technical aspects of advertising and marketing, allowing agents to focus on real estate. Megaphone offers users the ability to customize their ads to specific demographics and interests, and provides success metrics and analytics to track performance. Overall, Megaphone is a valuable tool for any real estate agent looking to streamline their marketing and advertising efforts.

GET on TOP of Real Estate Business with Facebook Ads in 2021 (Complete Facebook Ads Training 2021)

Welcome to my new Facebook Ads course for real estate businesses! My name is Tom, and I have years of experience in Facebook Ads marketing. In this course, I will teach you how to set up dynamic ads, use traffic ads, retargeting, custom look-alike audiences, and build a powerful website for your real estate business.

To succeed with Facebook marketing for real estate, you need to understand the four pillars of building a successful campaign:

1. Real estate presentation

2. Best face photo gallery or video

3. Targeting

4. Engagement or video views

Here are some tips to help you build a successful Facebook marketing campaign:

- Use high-quality photos and videos to showcase your properties

- Target your ads to the right audience based on demographics, interests, and behavior

- Use retargeting to reach people who have interacted with your ads before

- Create engaging content to keep people interested in your business

In this course, I will also teach you how to build a beautiful website using the Avada template. With this knowledge, you can create a professional online presence for your real estate business.

Real estate clients pay well and are happy to have your help. With the knowledge and skills gained from this course, you can make more money and help more clients. I have already helped thousands of students achieve success in their real estate businesses, and I am excited to guide you too!

Don't just take my word for it, hear from satisfied clients like Jen Psaki from Remax, who saw great results after attending my seminar and working with me to manage their Facebook page.

Are you ready to take your real estate business to the next level with Facebook Ads marketing? Sign up for my course today and start seeing the results you want!


Today, we will explore how to use Google Ads to generate real estate seller leads. Google Ads is a powerful tool that can help you reach home sellers before anyone else. In this article, we will cover how to get started with Google Ads, how to target homeowners, and how to get them to call you.

To begin, we need to do some keyword planning. When researching keywords, it's essential to put yourself in the customer's mindset and understand what they are looking for. For example, if someone is searching for sell my house, they may be interested in a CMA or a market report. By understanding what the customer wants, you can offer a more effective solution.

Here are some keywords to consider targeting:

- Sell my house

- Sell my house fast

- How to sell a house

- How to sell your house by owner

- Realtors near me

- Finding a realtor

- Best realtors in my area

Once you have your keywords, it's time to create your campaign. When creating your campaign, make sure to name it descriptively so you can easily track its performance. Additionally, be mindful of network options and avoid spending unnecessary money on networks that may not be effective.

In conclusion, Google Ads is an excellent way to generate real estate seller leads. By understanding your customer's needs and targeting the right keywords, you can create an effective campaign that drives results. Have you used Google Ads in the past? Let us know in the comments below. And don't forget to check out our free Google Ads course in the description.

MAX/Center Overview

During a meeting, the speaker provided a rundown of the main platform, Matt Center, and its various portals and resources available to the participants. The purpose was to familiarize the audience with the platform and encourage them to take advantage of its offerings.

Main Points:

1. Logging into Matt Center:

- Users can log in with their rematch.net email address and password.

- The home screen provides access to various portals and current news from Remax.

2. Navigation:

- The logo on the top left corner of the screen always brings users back to the home screen.

- The left side of the screen provides access to different portals such as news, resources, favorites, find, and tools.

- Users can search for specific platforms or people using the search function at the top of the screen.

- Updating profiles is essential to ensure all information is up to date and correctly linked to the Booj account and website.

3. Resources:

- The news and resources section provides access to the latest news from Remax and additional Boosh tools and tips.

- Users can use the find button to search for agents, corporate staff, and offices directly.

- The tools section provides a URL shortener to share links effectively and track them.

Matt Center is a comprehensive platform that offers various portals and resources to users. Navigating through the platform is easy, and updating profiles is crucial to ensure all information is up to date and correctly linked to the Booj account and website. The find button is useful to search for agents and offices, and the tools section provides a URL shortener to share links effectively and track them.

10 Video Marketing Ideas for Real Estate Agents

Online video is a powerful tool for growing your real estate business, but figuring out what to make videos about can be a challenge. In this article, we'll be sharing 10 video ideas specifically for real estate, that can be used on Facebook, YouTube, Instagram, and other platforms.

10 Quick Video Ideas for Real Estate:

1. Interview Videos: Shoot quick testimonial videos with satisfied clients and upload them on social media platforms.

2. Information Videos: Create valuable content that adds value to your audience such as tips on how to select a real estate agent, how to read an inspection report, and how to buy a house.

3. Market Update Videos: Keep your audience informed about what's happening in the real estate market, such as quarterly updates or local area updates.

4. Local Business Reviews: Highlight local businesses in the area and why they make it a great place to live.

5. Go Live: Use any of the above ideas and go live on social media platforms to interact with your audience in real-time.

6. Listing Videos: Create walkthrough videos of your listed properties to help potential buyers get a better idea of the property.

7. About Me Videos: Introduce yourself to your audience and share not just your experience in the business but also your personality and hobbies.

8. How-to Videos: Share your expertise by creating how-to videos such as how to stage a home or how to negotiate a deal.

9. Q&A Videos: Answer common questions that your audience might have about the real estate market or buying/selling a property.

10. Virtual Tours: Create virtual tours of properties to give potential buyers a more immersive experience.

Using video is a powerful way to grow your real estate business, and these 10 video ideas can help you get started. Remember to keep it simple, be yourself, and provide value to your audience. With these tips, you'll be well on your way to creating engaging and effective videos that will help you stand out in a crowded market.

RE/MAX Commerical Recruiting Video

Looking for a better way to do business? Want to be more independent and call your own shots? Look no further than Remax commercial. Built on the idea of freedom, we give you the power to run your business how you want. With our maximum commission model, you can keep more of what you earn and make the decisions that matter most to you.

But it's not just about the money. At Remax, we believe in putting our clients first, without any interference. And with nearly 3,000 commercial practitioners in over 50 countries, you're part of a global network doing more than eleven billion dollars in commercial volume. Our brand is trusted, credible, and prestigious - the number one name in residential real estate.

With Remax commercial, you're in business for yourself, but not by yourself. We offer flexible options to work with agents, and our network of over 500 offices and divisions means you have the reach and brand power to succeed. And with Remax University, you can stay on top of relevant training and education, backed by huge discounts.

So if you're looking to make more money, have the freedom to do things your way, and be part of the best referral network in the business, Remax commercial is the way to go. Join us and see why we're consistently ranked as one of the top 20 commercial brokerage networks in the world. It's a better way to do business, and it's waiting for you at Remax commercial.

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