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[Remine] - Strategies To Get Home Seller & Home Buyer Leads

Published on: December 6 2022 by Jaime Resendiz

[Remine] - Strategies To Get Home Seller & Home Buyer Leads

[Remine] - Strategies To Get Home Seller & Home Buyer Leads

welcome back now let's tok business
let's tok strategies actionable
strategies that you can use to get
listings that you can use to get buyers
and let's just jump into it so how you
can get sellers that you may be a worm
that you may be overwhelmed at this
point in all right houses the best way
to deploy this in my business really my
number one objective here is to
encourage you to use remind but you more
than anybody aren't gonna know your farm
aren't gonna know your neck of the woods
a lot more than I am a lot more than
remind so I want to promote remind as
much as possible and really provide this
resource for you and give you a kind of
a how-to and jumpstart you so these are
a lot of these are gonna be suggestions
of course but their starting points you
need to really adapt it to your market
adapt it to what's gonna work but more
anything here are some actionable
strategies that you can deploy to get
business right now
okay we've already gone how to use
remind now a strategy that I've used has
really revolved around where is it
ownership now in my area in my farm
the reason ownership time is important
to me is because it's very heavily
family oriented so there's a lot of
families here and it's very important
that I identify those that have lived in
their home at least 10 years again I
mentioned that in the previous video so
it just like anything when you're
toking about real estate when you're
toking about marketing you need to be
guessing and testing and revising
and this takes a lot of guessing out of
it but you certainly do want to be
testing there are I have seen success
with Direct Mail out where I look
specifically at the ownership type the
ownership time and I've gotten listings
from that or it gotten at least leads
that I that I can cultivate from the
most recent example occurred two days
ago where an individual said hey I
received your mailer I'm not looking to
start right now but if you make it
financially you know interesting then we
can tok anything below market value I'm
not interested in I think the was like
it's a 400 if it's a four hundred
thousand dollar home he wanted thirty
thousand dollars above it for the buyers
that I was representing as I sent them a
letter for for buyers that I had but was
representing buyers that wanted to be in
that neck of the woods and we got we
will be viewing it here next week so
that's something that the only filter
that I applied on that in that scenario
was just the ownership time I wanted to
see people that were above ten years
into it and that's worked that's worked
well now
something that I do with mortgage
mortgage partners where are we mortgage
age I look at mortgage age but more I
look at interest rates so there's a lot
of opportunities in partnering with
lenders there's that whole the well
there's opportunities to to partner
everywhere but with mortgage lenders was
very important for them is that
refinancing and ultimately getting your
mortgage business and you know the whole
courting want to know they're all that
fun stuff so I'm going into the into
that but for mortgage mortgage lenders
if they see a a mortgage out there with
six plus percent there they're thinking
in the back of their mind that no secret
hey I wanna do your do your mortgage I
wouldn't refinance your mortgage because
you're paying way too high and get that
business so there's a lot of properties
right now take that filter out they have
over six percent mortgage rate right now
I think the the interest rates are
fluctuating the four fives almost the
fives for a for a good-sized mortgage
and a good tuck and a good credit so
there are some opportunities to
refinance before when we start hiking up
the interest rates again to where that
6% is um you know it's not as isn't the
Delta between what the interest rates
are now in the 6% and what the 6% is so
go out and get your drugs the attention
of your lender partners try to get like
a little a mailer out or run Facebook
campaigns go out and engage them and and
send out some information to people so
to these specifically these properties
that hey there's there's options
available and even if you don't you
don't have to do a lender a lender
partner
but the reason that I'd like to do that
is because I get to defer some of that
cause um in most cases I haven't even
come out of pocket on those actually so
you can split cost they'll know they'll
thank you for it
because at the end of the day you can
get that business and directly if they
see that the interest rates are are or
there's such a difference in interest
rate to where that homeowner will
instead of just refinancing they're
gonna heck decide to move out all
together yeah I've been meaning them
been meaning to move I've lived here in
the past ten years just continue that
narrative let's see ownership time
minimum ten years with six plus more six
plus interest rate those people maybe
maybe on their way out they may be
interested in and getting out of there
out of their loan out of that city and
you you don't need lender partners if
you don't want to just send out mailers
yourself and provide some solutions hey
were you aware that the interest rates
are this can be tactful with your with
your messaging you don't want to come
across as to Big Brother
but that's another strategy and the easy
button we already know I won't
I won't spend too much time on it the
self score high self score medium self
score apply send mailers out to them
because there are some key metrics that
remind has identified they've led it to
that let it to label those properties as
medium or high sells course so again a
highest self score within the next
twelve months there's a high probability
that they're gonna sell in a medium
twelve to twelve
I'm sorry twelve to twenty-four months
there's a high probability that they're
gonna sell essentially with
two years so if you're farming not far
in advance and cultivating that type of
relationship that is gonna help you out
tremendously and it avoids you reaching
out every time you reach out to them
it's at least a dollar right if you're
doing mailers the depending on the
strategies that you're using which we'll
cover here in a bit but you don't want
to be spending your your efforts and
money on on those properties are most
likely not going to to pan out for you
they're just not so if you can be very
sniper like and very targeted if your
money is gonna go so much further I
would much rather stand mailer to ten
thousand people that are highly likely
to sell given all metrics that I'll
never understand but with 800 data
points that I'll never have access to
I'd much rather send 10,000 mailers to
them then 10,000 mailers to properties
that were listed on on the public just
on the just on Google Mouse or anything
else like that so it's just there's just
such power in that and then another
strategy to get you some sellers where
are we well certainly you're distressed
deals if you get any distress signals my
farm isn't the area that I farm isn't
gonna have too many of those but if you
get any any indicators that that home is
gonna be in to in distress they've
received a notike or foreclosure get out
in front of that provide a solution
bankruptcy is not pretty I have seen it
through personally well sorry not
personally not myself but I have seen it
among family members I have seen their
credit score just plummet I mean just
think of it you you you may have so you
may have yourself gone through it you've
seen a family room
through it clients come through it every
every other call that I get from
homebuyers are hey I'd love to buy house
but my credit isn't there okay well
let's get you an A and a credit repair
program or let let's figure this out so
you see it every single day and if you
can avoid that for somebody else and
benefit yourself and benefit the benefit
the client as well it's that's that
win-win scenario because at the end of
the day that house is not gonna stay in
their possession it's it's a reality of
it I don't want to sound like I'm I'm
trying to take advantage of anybody else
no I would much rather somebody would
have approached several of my family
members have gone through it
unfortunately but I would much rather
somebody approach them and you know get
them out of that situation that them
right now still going through the
effects of it even though they would
declare bankruptcy five and another ten
years ago so yeah that's uh that's
that's a bit of a downer but it's a
reality another strategy where are we
right here
absentee your investors these are all of
your investors will have too many
filters I always read it over here X out
of those filters here we go you
click through you can get so much more
information from them
you can see if their absentee how long
they've owned it that one doesn't have
it think in another video or earlier in
this video you saw that actually a an
owner had several properties that they
that they represented or that they were
associated with so they had several
properties and throughout the state here
we go
owned by they've owned it for 10 years
you click through and you see all the
other properties that they're associated
with so you get access to investors this
way you can see all of the the
properties that they're associated with
and you're able to reach out to them
personally and give them you know
something give them your please your
case or why you would love to represent
them in their next transaction hey if I
can find you if I can find you an
off-market deal that you're not gonna
find on the MLS and a really good deal
the type of criteria that you're looking
for and your multi families or in your
single residences would you consider me
for your next transaction knowing that
that's that's very powerful and this is
something you already have access to now
this is why this is the I will not be
able to stress the pro plan enough and
it may sound like I'm trying to upsell
you this that's far from it I'm not
getting compensated miry mind in in
anyway so the reason I'm keep pushing
the the pro plan is if you're doing the
pro plan it's $1.99 a month but you get
all of that contact information you see
me clicking here and you get you you see
me click on these individuals and have
their contact information now these of
course only are are on the Do Not Call
list but not all of them are and in many
cases you're getting some emails as well
so if you're not on the pro plan that
costs you
that cost you $3 per property you're not
able to go through here and identify
properties I you that your home buyers
are gonna love or that your investors
are gonna love you you're not gonna have
access to that phone number you're not
gonna have access to that email you're
not gonna have to access that direct
communication so if your of the calling
time of the texting type of the emailing
type that's not gonna be made available
to you unless you pay three dollars per
property on plans that are not a pro
plan so I read mine real quick and kind
of paused on it because I forget the
prices so it's a little cheat sheet for
me there you go so if you if you want to
track 500 properties you can do that 99
bucks but you still have to pay three
dollars for the contact 200 properties
$3 for the contact and know how many
contests you want to do how much
prospecting you want to do but specific
for that specific area or your farm then
maybe it's feasible for you to do the
$3.00 per property but most likely it's
not so getting 10 calls out is gonna
cost you $30 even with the free plan if
you're if you want to go 3 and you and
do that that breakout of how much it's
gonna how many properties that you can
actually have access to without having
to pay for it you yeah if you want to do
reviewing paid $3 for 66 properties then
you know you can I guess anything below
that you I guess you've earned that
money or save that money but for me it's
just I'm producing this contact
information or I need this contact
information at such a higher level and a
more volume that it doesn't make sense
for me to pay 3 $3 a pop it just does it
especially with contact information
changing so frequently with tracked
properties you're able to see when they
add a new email you able to see when the
property owners add a new phone number
so things are always changing
and you get access to that information
so for me it's the cost of doing
business $200 I can see that as my
additional mlsp or whatever whatever you
want to associate that or justify that
in your mind this is I don't need
justification in my mind per se because
there's I can tell you that I get a lot
more value than $200 per month with this
software as I would without having it
alright so that was me getting on that
on a high horse so let's let's get off
that for a second and a very cool ad
that you can run I love that I love the
has no mortgage because well one you
know that you know interest rate is not
gonna necessarily move them maybe maybe
if they're good looking to purchase hey
is now the right time to do to purchase
considering the interest rates are gonna
go up
I fully owned my mortgage or fully owned
my property I don't owe a mortgage all
that fun stuff maybe you can get them to
move however was gonna be more impactful
for those outright owners of their
property is gonna be a comparison of the
average home value of their home 30
years ago 15 years ago five years ago
versus today so what do I mean by that
you don't have to be as hyperlocal with
your numbers so for example I would go
okay I do wanna write this one up so for
as example and add that you can run is
take the average home value of the area
that you're farming in this example
taking the average home value of this
zip code thirty years ago let's just say
it's a hundred thousand dollars fifteen
years ago the average home value of the
homes in this zip code are two hundred
thousand dollars five years ago there's
three hundred thousand dollars today
they're six hundred thousand dollars and
again these are trying to keep the video
is in size as possible just strategies
right now and and actionable
implementation so these are numbers the
strategy works the same way what I the
reason that I do that is I want the
people that receive my message would
that be with my mailers whether that be
with when I'm calling or texting or
doing a Facebook ad I want to associate
those numbers in their mind so I want
them to see it's like well out of sight
out of mind they haven't they haven't
been paying mortgage in a while they've
been owners for the five past five years
ten years what have you but the moment
that they seem is the example the
Facebook ad saying the average home
prices in visit could were a hundred
thousand dollars thirty years ago that's
gonna take them back to when they
purchased that property at a hundred
thousand dollars give or take depending
on what we're in that price range they
purchased their property and then
they're gonna see that progression of
then in turning from $100,000 to
$200,000 fifteen years later and this is
the example so some say I'm walking them
through that and giving those key
numbers to where they're they start
seeing a real number
nobody has offered them that price
nobody has offered them anything
essentially it brings to mind I have a
huge asset and already knew that sell
con
Wow home prices have increased I haven't
paid a mortgage in the past five years
thankfully have I paid everything off I
purchase as a hundred thousand dollars
turns out that the median price range is
six hundred thousand dollars in this in
this form and this zip code now in this
town so yeah no I not you know I'm
interested let's muster Sokka I'm
curious you know if it's sparking that
curiosity so that's what I really like
the has no mortgage because the interest
rate may not necessarily move them too
much because they don't have anything
they don't have an anchor to compare it
against but when you're toking about
homeowners they do remember how much
they purchase that property for they do
remember the 15 years or 30 years that
they had work to pay that off and the
moment that they turned that
subconscious like yeah I have a huge
asset in my I guess investment portfolio
which is my house the moment that they
turned that subconscious into the
conscious of like oh wow if the home
back if the medium home value in their
zip code it house is $600,000 my home is
you know back then and now it should be
wait worth way more I have five bedrooms
I have 4,500 square feet I cannot I
wonder what my price I wonder what if
I've more to sell I wonder what it'll be
worth worth right now so that's the
that's the mindset that I'm trying to
get them to and that's been working
quite well now switching gears for a
second going to the buyers side you can
target the renters you know exactly
which properties on the flip side where
we use this to identify the the
out-of-state investors and the in-state
or investors and get their mailing
address on the flip side you know that
these properties are being leased right
now or rented out right now and there's
such value in being able to speak to
those individuals directly so with these
properties you
do when this said you do want to send
them mailers directly to the actual
property not the mailing address to the
owners but to the actual properties
because you know it's being rented and
you know that they're most likely going
to open that open that letter
open that mailer or what have you so it
can be something as simple as are you
tired of renting did you know that the
home values in this area are $300,000
and you only need three percent down to
get into those into those properties the
average payment you this is this is to
give you ideas this is I don't
necessarily have the exact add a copy
and friendly so just going through it
right now but those are that's the power
of remind that you can start
implementing right now and on the flip
side you saw some of the absentee owners
and their association to other
properties so you see that they're not
stopping at this zip code they have
properties everywhere they have
properties in what you saw some Oregon's
California's other Texas so reaching out
to those people and seeing that they
want to expand their real estate
portfolio and just giving them that
giving them the reason to work with you
if I can find you an off-market mls deal
now fit your criteria would you allow me
to represent you in the next transaction
you have that information here you see
and have access to properties that are
about to you know or in need of sell I
need in are gonna be in need of a
solution so that just makes you that
much more powerful as an agent and being
able to provide solutions all around and
not only that but being able to improve
your improve your business that much
more so that's how you can get sellers
that's how you can get buyers
in the next video in the next videos
we're gonna go step by step on how to do
mailers how to do texting how to do
phone calls how to do Facebook
advertising and all sorts of those sorts
of things so we're going to take some of
the strategies that we just mentioned
here and apply them on the next videos