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retargeting ads facebook

Published on: February 7 2023 by pipiads

Facebook Retargeting Ads Tutorial 2022 Perfect For Beginners

In this tutorial, we will go through step by step on how to set up a Facebook ads retargeting campaign for beginners. We will cover which audiences to target, how to set up those audiences, and what budget to choose.

Retargeting and Remarketing:

Retargeting, also known as remarketing, is a way to show your Facebook or Instagram ads to people who have already visited your website, are in your database, or have engaged with your Facebook business page. These are highly targeted people to show your ads to and can result in high ROI.

Creating Audiences:

To set up retargeting, we will create three audiences:

- Anyone who has visited our website

- Anyone on our email list

- Anyone who has engaged with our Facebook business page

Setting up the Facebook Pixel:

To track website visitors, we need to grab the Facebook Pixel. It's a little piece of code that we put on our website, sales funnels, or blogs. We can track every single person that hits our website using the Pixel.

Creating Custom Audiences:

After setting up the Pixel, we will create custom audiences for website visitors, email lists, and Facebook page engagement. We cast as broad of a net as possible.

By following this tutorial, beginners can set up a successful Facebook ads retargeting campaign. With highly targeted audiences, retargeting can result in high ROI.

I Discovered The BEST WAY To Retarget With Facebook Ads

In this video, the speaker is going to show how to create effective retargeting audiences on Facebook. They explain that retargeting is the process of advertising to people who have already interacted with your business, and it is a no-brainer for most online marketers. The speaker also notes that there are different types of retargeting audiences, and some are more effective than others. In this video, they will show how to create the best type of retargeting audience for your Facebook ads.

Creating Custom Audiences:

To create a retargeting audience, the speaker advises creating a custom audience within your Facebook ad account. They show how to do this by clicking on the three little lines at the top left of the screen and selecting Audiences. From there, you can create different types of retargeting audiences based on meta sources and your sources. The speaker notes that the value of your sources retargeting audiences has decreased since iOS 14, and therefore, meta sources have become more valuable.

Lead Form Retargeting Audience:

One of the most effective types of retargeting audiences, according to the speaker, is a lead form retargeting audience. This audience is created by targeting people who have interacted with a lead form on Facebook or Instagram. The speaker shows how to create this audience by selecting the lead form option and then deciding what event needs to take place for someone to be included in the audience. They recommend targeting people who opened but didn't submit the form, as well as those who submitted the form.

Video Views Retargeting Audience:

Another effective retargeting audience is the video views audience. This audience includes people who have watched a video on Facebook or Instagram. The speaker recommends targeting people who have watched at least 50% of the video, as they are more likely to be interested in your business.

Engagement Retargeting Audience:

The engagement retargeting audience includes people who have engaged with your Instagram account or Facebook page. This could be through liking a post, sending a message, or clicking on a link. The speaker recommends targeting people who have engaged with your business within the last 180 days.

In conclusion, creating effective retargeting audiences on Facebook can greatly improve your online marketing efforts. By targeting people who have already shown interest in your business, you are more likely to see a return on your investment. The speaker recommends using lead form, video views, and engagement retargeting audiences to get the best results.

How To RETARGET WEBSITE VISITORS With Facebook Ads in 2022

How to Retarget Website Visitors with Facebook Ads

Retargeting website visitors with Facebook ads can significantly increase your chances of conversions and lead generation. In this video, we will walk you through the steps of creating a custom audience and targeting your website visitors on Facebook.

Step 1: Set up Facebook Pixel

Before creating a custom audience, make sure your Facebook pixel is set up correctly. Check your Events Manager to ensure there is activity, and increase retention period from 30 to 180 days.

Step 2: Create a Custom Audience

In Audiences, select Custom Audience and click on Website. Choose All Website Visitors and increase retention period to 180 days for a larger audience. You can get more specific with options such as specific page visitors, time spent, and events.

Step 3: Use Custom Audience in Ads Manager

Create a conversion campaign and select Custom Audience at the ad set level. Choose the website visitors audience and leave detailed targeting criteria as open as possible for maximum audience reach.

Retargeting website visitors with Facebook ads is a no-brainer for businesses looking to increase conversions and lead generation. By following these steps, you can create a custom audience and effectively target your website visitors on Facebook.

BIG Change To Facebook Ads Retargeting

Facebook Ads Retargeting: The Big Change You Need to Know About

Facebook has recently made a significant change to its ads retargeting feature. This change can be beneficial for beginner Facebook advertisers, but for advanced and intermediate level advertisers, it might not be the best option. In this article, we will discuss this change and its implications.

Advantage Custom Audience:

Facebook's Advantage Custom Audience feature is an automated retargeting tool that expands the audience beyond the custom audience list. This means that if you have this feature enabled, your ad will be displayed to cold audiences along with the warm audiences that have interacted with your business before.

When to Turn Off Advantage Custom Audience:

There are scenarios where you should turn off Advantage Custom Audience:

1. Specific Messaging: If you have specific messaging in your ads that are targeted to people who have interacted with your business before, this feature will not work. For example, if you are running an ad for a product that a user has added to their cart and the ad copy says, Complete your checkout and get a 10% discount, it will not make sense for users who have not added anything to their cart.

2. Complex Sales Funnel: If you have a complex sales funnel structure, such as a lead magnet and webinar strategy, where you run one campaign to cold audiences and retarget the people who have opted in for a free lead magnet with the product or service offer, this feature will not work. In this case, you only want to target people who have opted in, but with this feature enabled, your ad will also be displayed to cold audiences.

3. Omnipresent Content Campaign: If you are running an omnipresent content campaign where you are putting multiple ads in front of a small group of people over an extended period, this feature will not work. This type of campaign requires lead nurturing, and if your ad is displayed to cold audiences, it will not have the desired effect.

Facebook's Advantage Custom Audience can be a useful tool for beginner Facebook advertisers. Still, for advanced and intermediate level advertisers, it can be detrimental to their campaigns' effectiveness. It is essential to turn off this feature in specific scenarios, as mentioned above, to ensure that your ads are displayed to the right audience.

Facebook Retargeting Ads Tutorial 2022 [Step-by-Step] - BEGINNERS Guide

Hey there everyone, in this video, I'll be sharing with you how Facebook retargeting can generate purchases for less than half the cost of our core sales. I'll be covering all the different ways you can retarget people using Facebook and if you haven't subscribed yet, make sure you do so you don't miss out on digital marketing content like this every single week.

- Facebook retargeting and how it generates purchases for less than half the cost

- Covering all the different ways to retarget people using Facebook

- Subscribe to not miss out on digital marketing content

Retargeting and Staying Front of Mind:

- Retargeting helps to stay front of mind

- Cold audiences need several exposures before taking action

- Retargeting serves the purpose of staying top of mind and building trust

- Different industries will have varying benefits and values from retargeting

How to Retarget:

- Start with installing your Facebook pixel

- Retarget people who watch your videos or visit your Instagram page

- Upload a list of people into Facebook for retargeting

- Case study example of how retargeting works in real estate

- Showcasing video testimonials to warm audiences for better results

- Lower cost per purchase and better return on ad spend

- Facebook retargeting can be a cost-effective way to generate purchases

- Staying top of mind and building trust is key to successful retargeting

- Using video testimonials for warm audiences can improve results

- Consider implementing retargeting into your digital marketing strategy.

How To Create A Facebook Retargeting Campaign [FULL TUTORIAL]

Building a Retargeting Campaign on Facebook Ads

In this article, we will be discussing how to build a retargeting campaign on Facebook Ads. We will cover topics such as what a retargeting campaign is, why it's important, and how to create one.

Why Build a Retargeting Campaign?

Retargeting campaigns are crucial for businesses that want to increase their conversion rates. These campaigns target warm audiences who have already shown an interest in your brand. By continuously showing ads to these audiences, you keep them engaged with your brand, eventually leading to a purchase.

How to Build a Retargeting Campaign:

1. Go to business.facebook.com/adsmanager

2. Click the Create button and select Conversions as your campaign objective

3. Name your campaign and ad set appropriately

4. Set your budget and optimize for the right event

5. Create custom audiences based on engagement with your brand

6. Exclude audiences that have already converted

7. Create ad sets that target specific audiences

Tips for Creating a Successful Retargeting Campaign:

- Use conversions as your campaign objective

- Separate your warm and cold audiences

- Name your campaigns, ad sets, and ads appropriately

- Set a budget that is at least two times your target cost per acquisition

- Create specific ad sets for each custom audience

Retargeting campaigns are an essential part of any Facebook Ads strategy. By targeting warm audiences who have already engaged with your brand, you can increase your conversion rates and ultimately boost your sales. Remember to name your campaigns and ad sets appropriately and set a budget that is at least two times your target cost per acquisition. Happy retargeting!

The Best 2 Ways To Retarget Using Facebook Ads

In this video, Todd Dao from Ecom Rocket Agency shares a strategy for retargeting using Facebook ads. He emphasizes the importance of adapting to Facebook's ever-changing algorithms and suggests creating different types of creatives to diversify retargeting campaigns.

To start, Todd assumes that the website has at least 100 visitors and perpetual traffic every day. He recommends creating a manual sales campaign with a budget based on the cost per measure (CPM) of reaching a thousand people. He also suggests selecting the pixel and creating a custom audience of website visitors for 30 days. If traffic is low, he advises adding a custom audience of video viewers, Instagram account engagers, and Facebook page engagers.

However, it's important to exclude people who have already purchased from the retargeting campaigns. Todd recommends creating a custom audience of purchasers and leaving it out of the included box.

When creating ads, Todd suggests making personalized deals with customers in the headlines and offering discounts. He also recommends using discount links instead of codes for Shopify stores.

In conclusion, retargeting using Facebook ads requires adapting to changes, diversifying creatives, and excluding previous purchasers. By following Todd's strategy, businesses can effectively retarget their audience and increase conversions.

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