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retargeting facebook ads

Published on: February 4 2023 by pipiads

Facebook Retargeting Ads Tutorial 2022 | Perfect For Beginners!

today i'm going to show you how to set up a facebook ads retargeting campaign, step by step, for complete beginners. i'm going to show you which audiences target, how to actually set up those audiences, what budget you should go through and choose, and if you want a 100 free facebook ads cheat sheet, just go ahead and smash the like button on this video for the youtube algorithm. drop a comment down below and i'll share with you guys the private link that you guys can get that free facebook ads cheat sheet. now, if you're brand new to the whole facebook ads retargeting- facebook ads remarketing is basically the same thing um world and you're like: what is this? basically, it's a way to show your facebook ads, or instagram ads, to people who've already visited your website, people that already leads on your, in your database, on your email list, people have bought products from you, or even people that have visited your facebook business page or like to post on your facebook business page. and the reason why we want to do this is because these are very highly targeted people to show our ads to, because if someone's already visited your website, more than likely they're already familiar with who you are, what your business does, what you have to offer and they're contemplating buying your products or working with you, and so to be able to show ads specifically to these people. it's a very, very high roi, all right, and so what we're going to do right here- you can see it inside the facebook ads manager- and what we're going to do is i got this sales funnel set up right here, or this basically simple opt-ins funnel, and this is what we're going to do. we're going to send people from the sales. so what we're going to do is we're going to be sending people to this landing page. this is a simple landing page, right here for this example, right? so the audiences that we want to create here is: we want to create an audience for anyone who has visited our website. we want to create an audience for any person that is on our email list. if we have a big leads database, we want to be able to upload that into facebook so we can show our ads specifically to these people. and then another one that i love, that i've seen great results with, is called facebook page engagement. that means, if you have a facebook business page- which you need one in order to run facebook ads- anyone who is engaged with that facebook page so they've liked or commented on a facebook post, they follow you or anything like that. you're going to be able to go through and show your ads specifically to these people. now, those are the three audiences i've seen the most success with. obviously, you can get very granular and be able to target several different audiences, but those are kind of the three core ones that i would recommend you start out with when you're doing your facebook ads retarding campaign. so, in order to get those set up, what we're going to do is going to come over here and click on all tools and guys. this is the latest version of what facebook ads manager looks like. i know they change it all the time, so i like to keep these videos up to date with how the ads manager is changing, because it is always changing. but what we're going to want to do here first for our website visitors, is we're going to want to grab the facebook pixel, and what the facebook pixel is is it's a little piece of code and you don't need to know how to code. you just need to know how to copy and paste that we put onto our website, our sales funnels, our blogs, and it's a simple way that we can track every single person that hits our website. all right, so in order to do that, we come over here to events manager, and they've made it more difficult to find the facebook pixel. um, but i'll show you guys how to grab it here. it took, i remember when it first changed this. it took me quite a while to find this. so all you got to do is come over here. you can see, i've got this 2.0 pixel right there. so i'm just going to come over here to add events and then say, from a new website: okay, this is how we're going to go through and add it, and then we're going to click on install code manually. and don't worry, even if you don't know how to code or anything like that, it's just very simple, just copy and paste. so we're just going to go through and click install code and it says: um, the pixel code is a snippet of javascript that you're going to place in the header section of your website, and that's going to be true for your website, your blog, your sales funnel, anywhere you want to track people. all right, so all we have to do is click copy code right here, and then i'm using a software called high level and they've got website sales funnels, all that stuff all into one place, and so what i'm going to do is come over here and every website platform is going to be a little bit different. if you're unsure on how to do this, you just message their support team and they'll know exactly where to go through and paste this code. but you're just going to go over here and let's, we're gonna click on settings and then you see over here how it says: put in the header section of your website, this is the header tracking code, head tracking code, and you have the body tracking code, and so, um, as you can see right here, i've already actually got the code in here, but all i would do is, if nothing was there, i would just paste that exact code and then i would come over here and hit save. now i want to do this. so this is one sales funnel, and if we come back over here, you can see i've got a lot of sales funnels, and if you have a website, you want to do it on your website, on your blog, every page that is connected with your brand that somebody could potentially visit, all right, and so once we do that, then we're just going to go over here, i'm just going to click continue. you can turn all this on continue. we're just going to leave all this stuff for right now, go to pixel overview. and so now we've got that on our website: sales funnels, blogs, everything right. so now, in order to create an audience of people that have visited our website, we're going to come over here and we're going to click on all tools again and we're going to go to audiences. and so, guys, this is all pre-set up before we even create a facebook ad campaign. all right, because we need to go through and create the audiences first, to tell facebook this is who we want to target, before we actually start running the ads. so you can see, i've got a few different audiences right here, but we're just going to go over here to create audience and then we're going to create what is called a custom audience, right? so these are these retargeting audiences that we can go through and create, and for this one, you can see we've got the website visitors, which we're going to do for this example. and then, as far as like, let's say, you've got a list of leads, you've got an email list, a database, you would go through and select customer list and you'd be able to upload that contact information. or if you have purchases on your website, you'll be able to upload that, that information there. and then the third one we toked about. i toked about the website visitors, the list of leads and the facebook page engagement that one's going to be down here on facebook page. and then the next step. you would just say engagement, right, so we're just going to go through over here, website next, and then we're gonna say 2.0 pixels and you say event: all website visitors. so you could say i only want to, um, you know, choose people who visit specific pages. but if you have a smaller business and you're just getting started, more than likely you don't have a ton of people visiting your website and so we want to cast as broad of a net as possible and sometimes, usually once you get into, like more advanced str.

BIG Change To Facebook Ads Retargeting

has just made a really big change to Facebook ads retargeting, and this is a change that we need to tok about, because for some beginner Facebook advertisers this might be a good thing. for anyone that's a little bit more advanced and intermediate level or Beyond, this is not something that you're going to want to use. so let me demonstrate what I'm toking about. okay, so here I am inside an example account. I've just quickly created an example campaign to demonstrate this and then I'm going to go ahead and jump to the ad set level, which is obviously where targeting is set. if we go ahead and click edit on this example ad set and we scroll down to the custom audience section, I'm sure most you're familiar, but those who don't know the way you retarget on Facebook is: you create a custom audience. could be your website, business email list- people have watched videos of yours on Facebook. lots of different options. I've got a separate video about that, so I'll include a link in the description. but you create a custom audience and then you're able to advertise to that custom audience full of warm people. people have interacted with your business before and that's what retargeting effectively is. now, if we come to this custom audience section, I just click into here and add in an example: custom audience, let's say video View viewers, for example, one that I recommend a lot of Facebook advertisers use. you will now see that we have this little thing underneath popup called Advantage, custom audience, which sounds great, doesn't it? who doesn't want advantage? and you'll notike. you've probably seen a number of my videos recently and if you're in the platform a lot in in ads manager a lot- you'll see that there's a lot of Advantage stuff popping up and a lot of it is a move towards Automation, and that's exactly what this is. so what advantage custom audience is? it says, if you have it selected, Reach people beyond your custom audience when it is likely to improve performance. so effectively. when you are retargeting, you're advertise to people that have already interacted with your business. let's say, people visit your website. you might think that you're just advertising to people that are Vista website, but actually, if you leave this Advantage custom audience tiked, you will be advertising to other people as well, effectively, cold audiences. now, that might be okay if you're, you know, fairly beginner Facebook Advertiser. you've just got a very simple campaign. um, you've got maybe one ad set for retargeting, one ad set for cold audiences and you're like: you know what, if there's a bit of overlap, if my retargeting audience expands to some code audiences, that's going to be absolutely fine. there are, however, some scenarios where that really is not a good thing and I want to cover those because if you've fall into any one of these scenarios, you are definitely going to want to turn off Advantage custom audience now. before I get into that, I want to quickly mention my company's done for you Facebook and Instagram advertising services so we can create, manage and optimize your Facebook Instagram ad campaigns. we do have a 3K per month minimum budget requirement, but if you're interested in working with us, have us take that workload off your hands and potentially significantly improve your results. there's a link in the video description. you can go ahead and book a call with one of my team members, find out all the details and all that sort of stuff. hopefully, we get a chance to work together. okay, so when would you not want to use this Advantage custom audience feature? well, obviously, if you've got any sort of specific messaging to the people that you're retargeting. so, let's say, someone's visit to your website, they've added something to cart and you're writing an add to cart campaign to try and convince them to purchase. you know you might have ad cop be saying things like: don't forget to complete your checkout. or maybe even offer a little discount- here's 10- to help. you know, incent, you see those sorts of ads. people create those sorts of ads all the time. where someone's clicked out to cart, they're having a piece that you put a ad in front of them with a 10 discount to help encourage them to just complete that final action. Well, you certainly wouldn't want to use that, use this feature if you've got ads like that in this campaign, because if someone hasn't actually visited your website, they haven't actually added something to cards and an ad pops up in front of them that says you forgot to complete your checkout. well, that's clearly not going to work. that's going to to look nonsensical. so if there's any sort of specific messaging in your ads, anything in a video that says you know, welcome back, or allude to the fact that you've interacted with that business before, I create retargeting ads, like all the time, but I know we're just going out to my warm audiences and I will say things like: you probably know who I am, but just in case you don't, here's a little intro. there's all sorts of little touches like that that you would not want. if you run this feature, they're just not going to make any sense. it's going to confuse your audience, it's not going to work, so you'd certainly want to turn it off in those scenarios. and then you've got the issue of more complex Facebook advertising sales funnel structures. so if you're running a very basic director offer campaign, like I described earlier, then okay, this might be fine. but anything more sophistikated than that and you're likely to run into problems. I mean, let's take, for example, the lead magnet and webinar strategy that I tok about a lot, where you run one campaign to call audiences to get people to opt in for a free lead magnet and then you retarget the people that have opted in for a free lead magnet with the offer that is, your product, service, Etc. now that is pretty simple. it's a two-step sales funnel as opposed to a one step with a direct off approach. but even that starts to break down if you've got Advantage custom audience selected, because we only want, in that scenario, to be advertising our product or service offer to people that have already opted in, that have had some value from us, had an interaction before. this is really important for anything. that's not a really quick and easy sort of impulse purchase. that you want that extra touch Point often, um. but if you're saying things like in your ad, alluding to the lead magnet they downloaded and then trying to transition them, as we usually would, into purchasing the product, service, whatever it is, If, instead, that's now just going out to cold audiences because you've got this selected, well, that's not going to work. and it's also the sorts of products and services that we sell using the lead magnet strategy are going to be services that cost more, you know a little bit more, products that are in the hundreds of of dollars range as opposed to the tens that require that extra touch Point, well, they're just not going to work. if Facebook goes ahead and puts your ad in front of code audiences, that's why there's the extra steps, so moving people through is really important. and then, of course, we get into the omnipresent content campaign structure where you're taking a small group of people, typically a warm audience, but you can even do it with a cold audience initially and make them warm, and what you're doing is you're putting lots of different ads in front of those people over an extended time period in order to really develop that relationship, really warm them up, deliver value, demonstrate your expertise and help convince them to purchase- in that scenario, often very high tiket stuff, very expensive stuff. that's why it requires so much uh, lead nurturing, and that's what we use: only present content for now. now, if you've got the Vantage custom audience selected, when you are trying to use omnipresent content and instead of you just putting Those ads that are designed to nurture a specific group of leads that you've generated and that's going out to just everyone r.

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How To RETARGET WEBSITE VISITORS With Facebook Ads in 2022

hi guys, it's ben heath, and in this video, i'm going to show you how to retarget website visitors with facebook ads, how to take the people that have already visited your website and put ads in front of them on facebook and instagram, and if you are advertising on facebook and instagram using the website retargeting functionality. being able to retarget people that visited your website is an absolute no-brainer. these people are far more likely to purchase, become a lead, whatever it is you're after, than people who haven't visited your website before, and i'm sure exactly how to do it in this video. so i'm in a practike facebook ad account here, and before we get into steps of creating the custom audience and then specifically targeting your website visitors on facebook, you first need to make sure that you've got the facebook pixel set up, okay, so you need to be able to jump over to events manager, like i'm just doing, and see that you've got some. just get rid of the pop-up. you've got some activity down here, and, even though there's a practike ad account, we've got this set up on a website of ours that we use for demonstration purposes, called ordogo, so we're all good to go if you do have the facebook pixel installed. fantastik, we can crack on. if you don't, um, i've got another video that shows you exactly how to set up and install the facebook pixel in a lot of detail, go through the step-by-step process and i'll include a link to that video in the description of this one, or there'll be a card that pops up as i'm saying this. you can just click on that, check that video out and then come back here once you've got the facebook pixel installed on your website to go through the process of creating the custom audience and setting this up and all that sort of stuff. okay, so once we've got this- uh, once you've got the pixel set up, you want to go ahead and jump over into audiences. in order to retarget your website visitors on facebook, we first need to create a custom audience from those website visitors. so that's that's step number one. so you come in here- you may or may not have stuff in here already, don't need to worry about any of that. you want to go ahead and click on create audience and custom audience, and then you can see there's lots of different types of custom audiences, and i'm going to be focusing on this video on website visitor custom audiences, because that's what this video is all about. but i've got other videos around, all sorts of other custom audiences, so i'll include a link in the video description below. you can check those out and go through things like video viewer, custom audience stuff like that, if you would like. so you want to go ahead and click on website and then select next. and now you can see that the default that facebook sort of pushes you towards is to create a custom audience out of all website visitors. so everyone that's visited your website over the last 30 days. that's the retention period. i would recommend that when you're getting started, the first time you start retargeting website visitors with facebook ads, you increase the retention period from 30 to the maximum allowable, which is 180 days, and that's because that's going to contain the largest possible audience, the most website visits you can possibly get into this custom audience. in general, facebook ad campaigns perform better with larger audiences and we know these are good prospects, right? we know these are good people to advertise to. they're highly likely to convert. therefore, we want to advertise to as many of them as possible. someone who visited your website, let's say, 40 days ago, is still more likely to convert than someone that's never visited at all. so we want to increase as much as possible. i would also recommend that when you're getting started, you do go with all website visitors. you don't um get more specific. i'll show you some of the options in a second. again, that's the largest possible website retargeting audience and that's what we want. once you've perhaps played around with this, got some results, want to be more specific, you can absolutely come in and go, for example, and create audiences of people who've visited specific pages. let's say you advertise lots of different types of products. maybe you just want to advertise people, a certain product to people that have visited pages on that product, or vice versa with services. you can get really creative with this stuff. perhaps you only want to re-target people that have gone to certain pages on your website. that's a step deeper. like they come through your homepage and they have to click through to other stuff and you want to retarget them. you can do it. some things you can also um retarget visitors by time spent. so if i click on this example, you can see that we can do the top 25 by time spent. we can do the top ten percent by time spent, top five percent by time spent and all that sort of stuff. so there's lots of things that you can have a play around with here. you can even use events. you could only re-target people that, for example, added to cart if you've got that set up in your in your events. you'll find out more about that in the in the pixel video. you could only re-target people that have become a lead but, let's say, not yet gone on to hire you for your services. this will depend on your business, but there's lots of functionality in and around that. again, i've got videos in more depth on custom audiences you can check out in the video description. but for this one to get started with, to start by retargeting website visitors, we're going to go with all website visitors and we're going to go with 180 day retention. okay, let me just want to give this audience a name, so i would often call this something like website visitors 180.. that just helps me know what um this audience is when i'm going to come and check it out later on and use it. then we want to click create audience. you don't have to worry about this for now. these are other things like look-alike audiences and stuff. again, i've got videos on those. just check out my youtube channel if you're interested in that sort of stuff, i'm going to click done. then we've got our website visitors: 180, which is fantastik. then what we're going to do is we're going to jump back into ads manager. i'm going to show you how to use this in an actual facebook campaign. so, once we're an ads manager, we click on this green plus create button. i'm going to go with the conversions objective for demonstration purposes, because the majority of the campaigns are running conversion campaigns that they usually produce the best results. then i'm not going to focus on any other settings here. that's stuff that you can certainly uh, find out more information on my channel around all the various settings that's available. but you want to come to the ad set level and then you want to scroll down and it's in this custom audiences section. so we would then want to pop in website visitors, which comes up there, which is fantastik. and then facebook's actually just popped up a little reminder, something that i want to tok about. and then, but this ad set here is set up to retarget anyone who's to a website within the last 180 days. the other criteria that you add in here um, operate as an and function. so at the moment i'm targeting anyone who's visited my website within the last 180 days, who also is in the uk, is aged 18 to 65 plus um, i haven't got any other detailed targeting criteria in, so what i'd usually recommend is that you leave this as open as you possibly can. so go with 1865, plus go with all genders. don't add in any detailed targeting criteria. if i was to come in here now and sort of add in i don't know, people interested in social media, for example, which is obviously something somewhat related to my uh, to my industry, if i was to add that in, that's going to reduce the size of my website, visit to audience, because they're now going to have to be harvested website and also interested in social media. so unless you have just enormous volumes of websit,

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How To Create A Facebook Retargeting Campaign [FULL TUTORIAL]

hey guys, welcome back to our youtube channel where we tok about all things- facebook ads- and today i'm going to show you how to build a retargeting campaign. so you're going to be wanting to build a retargeting campaign if you're doing any sort of facebook advertising, because you basically have two sorts of campaigns that you're going to want to build out. if you're promoting a product, you have a prospecting campaign, which is basically like a cold audience, where you're reaching completely new people all the time. then you also have a retargeting campaign and that is going to be like your warm audience. so, basically, anyone who enters your funnel, who you're showing your ads to, who's engaging with your instagram or your facebook or your website, you're going to want to re-target them and show them ads continuously so that you keep them engaged with your brand and eventually they buy from you. so we're going to be going over a few things today. first of all, how do you actually build a retargeting campaign, what objective you should be using and also what kind of audiences you should be putting inside of your retargeting campaign, um, who you should be actually excluding, and also how to build these specific audiences, because they're not just going to show up magically in your account. you have to actually physically build them. so stik around for this video. we're going to be covering a lot today, but i'm going to try to make it as quick as possible now before we dive in. if you haven't already subscribed to our youtube channel, um, i would please ask you to do that right now and at the end of this video. if you find any value in it, please do give it a thumbs up and hit the little notification bell so you know when we have new videos that come out so we can just dive right in. i've opened up our demo facebook ad account and i'm just gonna be showing you first of all how to to build out the campaign. so once you get to your ads manager, you're going to want to go to businessfacebookcom ads manager and that will bring you to this page right here. now, if you're building out a retargeting campaign, you're going to start it out by going to this button and pressing create, the big green button, pressing create. now, the type of campaign that you want to be using for your retargeting campaign is typically going to be conversions. now, i recommend always using conversions, especially for retargeting, because these people are more easy to sell to. basically, they've already taken an action that is related to your brand, whether that's on your website, on your facebook page. maybe they've joined your email list, whatever it is, they have already engaged with your brand and so and showed some sort of need for your product or they've sort of piqued their interest. so i would always recommend using a conversions campaign, because this is what's going to actually tell facebook: i want people to purchase from my website. now, this example that i'm giving today is going to typically be for an e-commerce brand, but if you are a service-based business, you might go for either, like, lead generation or conversions and maybe optimize for leads. but really, the this audience is going to be in the bottom of your funnel, bottom and middle of your funnel, if you think of it sort of like an upside down triangle. you have the cold people at the top that, like, are just becoming aware of your brand and who you are, and then the further down you go, the more engaged they are with your brand and the more likely they are to buy. they just sort of need to be pushed over the edge. so we're gonna go ahead and choose conversions. so, sort of like i said earlier, the first thing that you're going to want to do is make sure that you're separating your warm audiences and your cold audiences. so my retargeting campaign is going to be completely separate than my prospecting campaign, and those are how i like to name my two campaigns that i'm running now. you're always going to want to make sure that you're naming your campaigns properly- your ad sets and your ads- so that when you're looking inside of your ads manager, you know exactly what that ad or that outside of the campaign is all about. you don't have to like guess it or actually press the edit button to go see what it is. so this is something that i would name like re-targeting. you don't really have to change any of these things right here. if you were using cbo, which is campaign budget optimization, uh, you could turn this on now. basically cbo and means that cbo is you're setting the budget at the campaign level and then facebook will distribute it across all of your ad sets and then all of your ads based on like which one's gonna perform best, whereas you're setting that budget at the ad set level and each ad set would have different budgets and you set them each individually. now, in a bit, i'm gonna be showing you how to like actually structure, like your ad sets. so for this case, i would actually just recommend doing and setting it at the outside level, because we're probably just gonna be using one retargeting campaign for this example and what i would recommend, so i would not turn that on right away. so we're going to go to the ad set level and this. here we can just start off by calling it retargeting. so if i leave this in a draft or if i, you know, come back to it later, i know exactly what it's about and i can make it more specific if i want to afterwards. you're going to want to make sure that you're actually optimizing for the right event. now, if you do not have the facebook pixel set up on your website currently, you're going to absolutely need to do that in order to create a retargeting campaign, or else you're very limited in what you can actually retarget. so, if you don't already have the facebook pixel set up on your website, we have a separate video on how to send custom and standard events, uh to facebook from your website, and i would definitely recommend you check that out because i mean, like you absolutely need it to be able to do this. so, um, you can finish this video or you can skip to that video. i'll put it somewhere right over here so you can go do it. go to it right away, but you're definitely going to do that now to make sure that you actually have this installed properly. you're going to be able to see your events right here. so i'm going to go to purchase [Music] and then we can set the budget. now, depending on your industry and the products that you sell. obviously, this budget is going to be completely different, um, but typically for your retargeting campaign, i'm gonna recommend that you, at least, are spending two times what your target cpa is. um. and this: if you've never run facebook ads before, it can be hard to know what that is. but let's say, for example, your or average order value is a hundred and fifty dollars, and typically it costs you fifty dollars to acquire one of those customers through facebook ads, then i would recommend that your daily budget be a hundred dollars so that you can optimize for at least two conversions per day. now, even at a two times your target cpa, your cost per action, um, you are not going to be exiting that learning phase. so if you can spend more- like three, four or five times your target cost per result or your cost per purchase. that's even better, but i would say, like, even at a minimum, spending like two times your target cost per acquisition is going to be a good starting point. so now we actually get down to the audiences. now you do have a couple of options here. you have location, age and gender, and then you also have the detail targeting over here. now we're actually not really going to be touching on any of these things, since we're building out a retargeting campaign. these are all going to be custom audiences, warm audiences that have already given you some form of engagement, um, and we're gonna be retargeting them, so we actually don't need these things, aside from, let's say, you have an e-commerce company and you, um, you target everyone in the world like you can sell your product.

Facebook Retargeting Ads Tutorial 2022 [Step-by-Step] - BEGINNERS Guide

what's up guys? in this video, i'm going to show you how facebook retargeting generates purchases of our core sales for less than half the cost. i'm going to show you all of the ways in which you can retarget people using facebook, because there's a number of ways in this video. if you haven't subscribed already, consider subscribing, because i drop digital marketing content every single week, just like this, and you don't want to miss out. [Music]- what's up everybody? eric preston here, and i help realtors and entrepreneurs level up their businesses online with paid advertising. now, in today's video, we're going to tok all about facebook retargeting, one of my favorite subjects and one of the most interesting pieces of online marketing today, because there's a lot of people curious about this, but they're not sure how to actually execute. so i'm going to show you how to actually execute this stuff and, by the way, everything i teach has been either done by myself and my team, my online course students or my agency clients, so this is coming from a good place. now i'm going to go over how retargeting works, but the first step to retargeting generally is installing your facebook pixel, so i'm going to link to a video here. if you haven't installed your facebook pixel, that means your website is not connected to your ad account and you can't track who's been your website and you can't retarget them. so that's one thing you're going to want to do, but a pixel is not the only way you can re-target people. you can re-target people who watch your videos. you can re-target people who visited your instagram page. now you can re-target people based on a list of people that you upload into facebook. there's lots of stuff you can do and i'm going to get to it all in this video now. remember, retargeting is all about staying front of mind. often times when you're advertising online, you're advertising to a cold audience, right, so you want to make sure that you understand that people that see your ads are seeing you for the first time. they don't know anything about you and oftentimes it takes several times for them seeing you and your content for them to actually make a move on calling you, becoming a lead, making a purchase from you. rarely do people just do it on as a cold audience, so retarding's super important to stay front of mind and, depending on what industry you're in, retargeting is going to have different values and benefits. so i mostly work in real estate, and what happens in real estate is there's people that are searching for homes and retargeting services the purpose of you know when they sign up on your website as a lead and you start reaching out to them. they have no idea who you are and they may not respond to you, but if they keep seeing your retargeting ads- whether that be listings or market updates or lead generation objectives, like giving away free content, free pdfs, all that kind of stuff- at some point they're going to start to trust you a little more than they did initially when they sign up on your website as a lead. so retargeting serves the purpose similar to how a monthly newsletter does or an email drip campaign. it's about staying top of mind and establishing rapport and establishing trust, because, at the end of the day, people only work with you if they know, like and trust you. so retargeting is all about getting people to know, like and trust you in a more effective way. so now let's get into how to actually do it all right, guys, first things first with retargeting. how i always like to start this subject is by giving you a case study or example. now this is very, very common for my business. just to tell you a little bit about my business right now, or my main business anyway, is we have an online course that services realtors. uh, we are realtors ourselves and we had success in our business by, uh, generating leads online and converting them online. now we turn that around and we actually teach realtors how to do this for themselves, because we both have digital marketing backgrounds, so we were able to teach it in a really effective way. now, um, when we're selling our online course, we're selling it through a webinar funnel, so what we're doing is we're running ads on facebook and, mind you, for this specific course, we've spent over 50 000 in advertising. um, now, basically, how it works is we? we run ads saying, hey, here's how you can generate all these leads online yourself, right? um, so that's what we teach is how to run your own online lead generation, so you don't have to pay another company to do it for you. now, obviously, there's some people that want to pay another company and don't want to get invested in the diy stuff, but there's a part of the market that does, so we sell a course to teach them how to run their own google ads, their own facebook ads and their own youtube ads. okay, so that's what we focus on is paid advertising. so this is really our bread and butter and what we do now, when we're when we're selling our course, we're running basically ads on google, on youtube, on facebook, and they're all directing to a webinar. now the webinar adds a ton of value and we tok about online marketing, all the things you need to understand, and then at the end, it gives you an option to purchase our course. okay, so that's kind of a little bit about how we're selling our course. now, there's a couple different types of ads we run. the first ones are usually like to a cold audience, so there'll be something like we're using lookalike audiences. if you're not familiar with them, i'm not going to go into them in this video, but they're basically facebook's algorithm using previous like leads you've generated to find more people who are like those leads. it's really cool. now, essentially, what we're doing here is we're running cold ads to say, hey, do you want to learn how to, you know, generate your own leads online? hop on our webinar. we're going to teach you. okay, now what happens with that is people will watch our webinar and a lot of times, they will not purchase at the end of the webinar. so what's important with retargeting is you want to re-target people with something that you know. you got to think the process through, depending on your business, is what's going to make sense for people who've watched my webinar but didn't buy to see. well, one of the biggest and best things you can do for an online course is use video testimonials right as a way to remarket to people who've watched your webinar, because they may almost be convinced, but maybe they're not fully convinced, so showing them testimonials is a great way to get them a little more convinced. now we always offer a 30 day money back guarantee with our course because we want to make sure people are, you know, getting what they want out of it. but i just want to show you some results here. so this is our kind of cold audience ad. now this is a pretty. i'm just showing you these two ad sets as a good example, because this is a pretty standard result here. so you'll see that with our cold audience, our cost per purchase is about 3.99. okay, that's a pretty typical cost per purchase. um. now our course is um a 997 us, so that's a good return on your investment. that's a 3.3 return on ad spend, so that's pretty good. but when we factor in retargeting into the mix, our cost per purchase actually goes way down. because we're dealing with a warm audience who's already seen our offer and we're retargeting to them with testimonials. so what we'll do is we'll take student testimonials and we'll layer them into this ad set, okay, and as we get new testimonials, we'll keep putting in new testimonials, so they're fresh and there's a variety of them to cycle through, and we're just retargeting everyone who's watched our webinar. and what happens is our cost per purchase goes from roughly 400 to roughly 150. okay, now, these are just numbers from two ad sets in the last little while, but those numbers are usually pretty consistent. um, so our return on ad spend gone from 3.3 to 7.04. right, so you get a much better return on your

Best Retargeting Facebook Ad Strategy That ACTUALLY WORKS In 2023

if you have been struggling to convert the traffic on your website or you're looking for a way to drive a lower purchase cost, you are definitely in the right place, because retargeting ads on facebook can be a great way to do both, and in this step-by-step tutorial, i'm gonna walk you through the best way to set up retargeting campaigns on facebook so you can get customers easier and cheaper. now, if you are new here, my name is antonio. i have a masters in internet marketing and i'm a paid media consultant for a fortune 500 company, and i manage over 30 million dollars worth of ad spend across various social media channels, so i can guarantee you that this strategy works okay. so now let's jump into the facebook ad manager. okay, so now that we're in the ads manager, the first thing that you're gonna want to do is make sure that you have your facebook pixel set up. it is very important that you have this set up correctly, because if we are going to run effective retargeting campaigns, you want to make sure that you're able to track your customers behavior, and to do that is with the facebook pixel. now, it is very easy to install. if you don't have it installed, all you have to do is hit this tools button over here underneath the house and then go to events manager, and then you're going to follow the rest of the prompt. so, if you're using something like shopify or something like that, um, it's going to show you the shopify integration, right, and it's going to walk you through step by step, but it's very easy to do. you just want to make sure that is set up first, or the rest of the stuff that i'm going to walk through isn't going to work for you, okay? so now that you have your facebook pixel set up, now the next thing you're going to want to do is create a retargeting audience, and you do that by creating what is called a custom audience, and it's actually very easy to do, and i'm going to show you how to do it right now. so, basically, what you're going to want to do is click here- it says all tools- and then you're going to want to click audiences. now, my screen may look a little bit different than yours, but don't worry, it's all good, and what you're going to want to do is create a custom audience. okay, and if you're wondering, this is how you create look-alike audiences and stuff like that too. it's all in this same screen. okay, now, the first remarketing or retargeting audience that you're going to want to create is from the people that have visited your website. this is a very powerful way to, you know, increase those conversions, because these people have already viewed your content, they've already seen your products and now you're trying to get them back to, you know, the website again to actually make a conversion. so this is very, very powerful. all right, now i will say it's not as good as it used to be, so sorry, if you're new to facebook ads, you know, since the ios 14 update, this tracking isn't as good, but it's still a good place to start. okay, so what you're going to want to do is click website, hit next and then, as you see here, it's going to, you're going to see your pixel and then you're going to see events. it's going to say all website visitors. this is a good place to start and i would recommend, you know, depending on how many visitors come to your site, i always do 180 days, and so what i like to do is is name this audience: 180 day website, uh, day website visitors- and then, boom, you create the audience and then it's going to populate. okay, now, depending on how many people have viewed your actual website is going to really determine, you know, your estimated audience size. i will say the bigger the audience size the better, because then you can also create lookalike audiences off of that to target cold people, um, that are very similar to the people that have gone to your website. but for right now, this is good enough. okay, so that's one of the first audiences that you want to retarget. now the second thing, or audience that you want to go after is videos. okay, so if you're already running ads and there's already videos on your account, you definitely want to retarget people that have interacted with some of your video content, and if you're not running video ads right now, i definitely recommend you do it, because video ads work very, very well on facebook and instagram and so you can actually retarget people based on you know how, how much they watched of your video. right, if they watch three seconds, 10 seconds, 25 seconds, 50 seconds, i like to start with, you know, 50 or 75 percent, but if you haven't gotten a lot of people watching your video yet, then i would say at least 25, but this is also a very, very powerful way, um, to retarget people that have interacted with your brand or your content already. right, and since this is on facebook, you know, on facebook's platform, this is really solid data that facebook has control over, so they know exactly who these people are and you can retarget them again. so this is definitely an audience that you want to check out. now, another audience that i definitely recommend that you retarget is the people that have interacted with your instagram account or your facebook page, because these are people that have already seen your content and so if you already have a good following on these accounts, these are people that you should most definitely target. okay, and it's actually very easy to do it. so, if you click instagram, hit next right, and so you can interact. uh, you know, send people retargeting ads based on people that have interacted with your facebook page. so, as you can see here- you see toking with tonio- i can do everyone who engaged with this pro professional account over the last 365 days, so that's literally anybody that's interacted with my instagram- i can retarget and you'll serve them ads, and these are already warm people. so this is a definitely a really, you know, good strategy that i recommend that you implement. so definitely check this out as well. okay now, once you've created these custom audiences, you are now ready to move on to the next step, which is actually setting up your campaign. i'm going to walk you through that right now. so what you're going to want to do is click create, and then you're going to click sales. if you don't see this new, you know simplified objectives, then you're just gonna click conversions. some of my ad accounts are on this new one, some of my old accounts are on the old one. but sales or conversions, either way, you're gonna go after conversions, you're gonna click continue and we're going to move on. okay, and so you're going to name your campaign. remarketing or you can do retargeting, doesn't really matter, but i will recommend that you name your campaigns. naming conventions are very important. um, and then, normally, i would recommend running a cbo campaign. if you don't know what a cbo campaign, just to keep it simple, when you have more than one ad set, right, a cbo campaign will kind of manage the budget in between the ad sets, just to make sure that the ad sets that are performing the best get the most of the budget. okay, i hope i explained that as well as possible, but in this event, since nine times out of ten. your custom audiences are not gonna have, you know, a lot, a lot of people to target. i recommend just having one ad set, um, and putting all your custom audiences within that one adsense. okay. now again, if you, if your custom audiences, have like a million each, then then maybe you want to test out specific audiences, um, and put them in separate ad sets. but if not, right, then i recommend just putting all your custom audiences in this one ad set, and i'm going to show you how to do that now. so what you're going to do is click next, and then what you're going to want to do is click conversion or purchase, right, keep it simple. and then you're going to want to set your daily budget. okay. so i recommend, if you're running a prospecting campaign, um, a pr- all prospecting campaign is, you know, running ads to a code audience. if you're running a prospecting campaign and a retargeting campaign, the