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retargeting search ads

Published on: August 4 2023 by pipiads

Hey there, YouTube! Alana here from Teach Traffic, and in today's video, I'm going to show you how you can create a search retargeting campaign, otherwise known as an RLSA campaign. So, if you think about it, someone comes to your website and they leave, and then they start Google searching what you either sell or the product you offer, and you only want to show your ad for those people on your retargeting audience. So, I'm going to show you how to do that in this video. But before I do, make sure you hit that subscribe button and also the bell icon because I have lots of awesome videos coming up that you definitely do not want to miss, okay?

- Creating a search retargeting campaign, also known as an RLSA campaign, can help you target potential customers who have visited your website and left.

- By showing your ads to this retargeting audience, you can increase the chances of converting those visitors into customers.

Steps to create a search retargeting campaign:

1. Start a new search campaign in your Google Ads account.

- Select the option to create a search campaign without a goals guidance.

- This is an important step to set up a search campaign specifically for retargeting purposes.

2. Choose campaign settings:

- Give your campaign a name, such as RLSA Campaign, for easy identification.

- Deselect the display network to focus solely on search ads.

- Set your campaign location and language preferences.

3. Add your retargeting audience:

- Select the option to narrow the reach to the selected audience only.

- Browse for the remarketing website visitors audience.

- Choose the specific audience you want to target with your retargeting campaign.

4. Set a budget and bidding strategy:

- Allocate a budget for your retargeting campaign.

- Select a bid strategy that suits your goals, such as manual CPC.

- Ensure that the conversions and account level conversions are properly set up.

5. Create ad groups:

- Name your ad group, such as Top of Funnel Keywords.

- Set a bid for the ad group, keeping in mind your budget and goals.

- Enter keywords related to your products or services in the ad group.

6. Write your ads:

- Craft compelling ad copy that entices your retargeting audience to click.

- Use persuasive language and compelling offers to capture their attention.

7. Review and publish your campaign:

- Double-check your campaign settings, ad groups, and ads for any errors or omissions.

- Make necessary adjustments and fixes.

- Once everything is in order, publish your campaign to start running your retargeting ads.

Creating a search retargeting campaign, or RLSA campaign, can be a powerful way to reach potential customers who have already shown interest in your products or services. By following the steps outlined in this video, you can set up an effective retargeting campaign that maximizes your chances of converting those visitors into customers. Don't forget to subscribe to our channel for more helpful videos.

How to Set Up Google Remarketing Lists for Search Ads (RLSA) Campaigns

Re-targeting List Search Ads: An Effective Strategy for E-commerce Stores in Google Ads

- Re-targeting List Search Ads (RLSA) are highly profitable campaigns that many people are unaware of.

- In this video, I will teach you how to set up RLSA campaigns in Google Ads for your e-commerce store.

- These campaigns have a high Return On Ad Spend (ROAS) and are easy to set up.

What are RLSA campaigns?

- RLSA campaigns are ads that only show to users who have already visited your website.

- They can be used in shopping campaigns and search campaigns.

- For example, if someone visits your website and doesn't make a purchase, they will see specific ads when they search again on Google.

- This is beneficial because you can bid on cheaper keywords that other stores don't want to target.

- Users who have already visited your website have a higher chance of converting.


- If you sell mattresses, you might not want to bid on the keyword beds normally because it has a lot of competition and low intent.

- However, if someone has already visited your website and showed interest in mattresses, targeting the keyword beds can be effective.

- This is because the user already knows your brand and is more likely to convert.

Benefits of RLSA campaigns:

1. Bidding on cheaper keywords that competitors avoid.

2. Increasing bids on existing campaigns for users who have already visited your website.

- Many users take more than one click to convert, and by increasing your bid for these users, you can outrank the competition.

Setting up RLSA campaigns in Google Ads:

1. Ensure your Google Ads account is linked to Google Analytics.

2. Go to Google Analytics, click on Admin, and go to Audience Definitions to create an audience.

3. Create an audience for all users or specific pages on your website.

4. Publish the audience in Google Analytics.

5. Go to Google Ads, click on Tools and Settings, and go to Audience Manager in the Shared Library.

6. Import the audience from Google Analytics.

7. In your campaigns, go to Audiences and add the audience to either targeting or observation.

- Targeting shows ads only to users in the audience, while observation allows bid adjustments based on performance.

8. Make bid adjustments for the audience based on performance.

- RLSA campaigns are a powerful strategy for e-commerce stores in Google Ads.

- They allow you to target users who have already visited your website, increasing the chances of conversion.

- By bidding on cheaper keywords and increasing bids for returning users, you can generate higher profits for your store.

Google Ads Remarketing Tutorial

Alright, what's up everyone? Welcome to the Surfside PPC YouTube channel. Today, I'm gonna be going over Google Ads remarketing. So, it's gonna be our Google Ads remarketing tutorial. I'm going to show you how to set up audiences and how to target them in your campaigns. So, you can use remarketing audiences for your display campaigns, for your search campaigns, and your video campaign. I'm gonna go through all of that in this video, but the first thing you need to do to get started is set up your remarketing audiences.

Here are the steps to set up your remarketing audiences:

1. Go to your Google Ads account and click on Tools at the top.

2. Go to Audience Manager under Shared Library.

3. Click on Audience Sources on the left-hand side to see where you can get audiences from.

4. You can use Google Analytics, the Google Ads tag on your website, your mobile app analytics, or YouTube.

5. For Google Analytics, make sure you have it installed on your website and linked to your Google Ads account.

6. Go to Linked accounts under Tools to link your Google Analytics account.

7. Set up goals and import them, and set up audiences in Google Analytics.

8. Go to Audience Definitions in your Google Analytics property to set up different audiences.

9. You can set up audiences based on website visitors, converted visitors, specific pages on your website, returning visitors, and more.

10. Publish your audiences into Google Ads.

Once you have your remarketing audiences set up, you can start targeting them in your campaigns. In your Google Ads account, go to Audience Manager and then Audience Lists. From there, you can create remarketing audiences for website visitors, app users, YouTube users, and upload customer lists if eligible.

For example, if you want to target website visitors, click on Website Visitors and set up your audience rules. You can target people who visited specific pages, match any or every rule group, exclude visitors who visited another page, and more. Give your audience a name and publish it into Google Ads.

For search campaigns, you can add audiences to your ad groups. Go to your search campaign, click on Audiences, and then Browse. Under Remarketing, you can select your remarketing audience and add it to your ad group.

That's it! You've successfully set up your remarketing audiences and can start targeting them in your campaigns. Remember to give it some time for the audiences to populate before expecting results. Good luck with your Google Ads remarketing campaigns!

Google RLSA Campaigns

Remarketing List for Search Ads (RLSA) is a feature within Google Ads that allows for customizing search network campaigns. It enables the use of audiences and applying them to specific search campaigns to show customized ad text and adjust bids based on these audiences. In this article, we will explore the different remarketing audience options available for RLSA campaigns, the setting options for RLSA, and strategies for using RLSA to improve campaigns and expand reach.

Remarketing Audience Options for RLSA Campaigns:

- Website Visitors: Create audiences based on visitors to specific website pages during a specified date range.

- App Users: Create audiences based on interactions with a mobile app.

- YouTube Users: Create audiences based on interactions with a YouTube channel.

- Customer Lists: Upload email lists for targeting specific customers.

- Custom Combination: Combine different audience types for more specific targeting.

- Similar Audiences: Google's version of a lookalike audience.

Setting Options for RLSA:

- Search Partners: RLSA audiences also work for search partners if enabled.

- Bid Strategy: RLSA can be implemented with any bid strategy, including automated bid strategies.

- Minimum Number of Cookies: RLSA campaigns require a minimum of 1000 cookies for an audience to be eligible.

- Audience Size for Search: Check the audience size column to see if an audience is eligible for RLSA campaigns.

Strategies for Using RLSA:

- Targeting Search Ads: Choose whether to target only users within the audience or observe their performance alongside other search queries.

- Bid Adjustments: Make bid adjustments for RLSA audiences to optimize campaign performance.

- Audience Expansion: Use RLSA to expand reach and target specific audiences.

RLSA campaigns in Google Ads offer a range of remarketing audience options for customizing search network campaigns. By using these options effectively and utilizing strategies like audience targeting and bid adjustments, advertisers can improve campaign performance and expand their reach. Experimenting with different audience types and combinations can further optimize RLSA campaigns for better results.

Bing Ads Remarketing Lists for Search Ads Tutorial - Microsoft Advertising Remarketing

All right, what's up everyone? Welcome to the Surfside PBC YouTube channel. Today, I'm gonna be going over Bing Ads remarketing audiences and how to add them to your campaigns. So, let's dive right in!

- Bing Ads, now known as Microsoft Advertising, offers the option to add remarketing audiences to your campaigns.

- By adding remarketing audiences, you can bid on them in your existing ad groups or across your entire campaign.

- In this article, I will guide you through the process of adding Bing Ads remarketing audiences to your campaigns.

How to Add Remarketing Audiences to Your Campaigns:

1. Open Bing Ads (Microsoft Advertising) and select the campaign you want to add audiences to.

2. Click on the Audiences tab.

3. Click on Create Association to associate an ad group with audiences.

4. Select an ad group and choose the audience(s) you want to add.

5. You can choose to use Bid Only or Target and Bid for the selected audience.

6. Bid Only allows you to bid higher or lower for the selected audience without excluding others.

7. Target and Bid narrows down your campaign by showing ads only to the selected audience.

8. Set the bid adjustment percentage and click on Save to add the audience to your ad group.

Setting up Universal Event Tracking (UET) Tag:

- Before adding audiences, you need to add the UET tag to your website.

- Visit the Conversion Tracking section and click on Universal UET Tags.

- Create a new UET tag or copy the existing tag for your website.

- Paste the UET tag on every page of your website.

- Refer to our videos on adding UET tags to WordPress and Shopify websites for detailed instructions.

Creating Remarketing Lists:

1. Click on Shared Library and select View Audiences.

2. Click on Create Remarketing List.

3. Enter a name for your list and select the criteria for the audience.

4. For example, you can exclude the audience who visited a page containing thank you.

5. Set the membership duration, select the UET tag, and click on Save.

Creating Additional Remarketing Lists:

1. Follow the same steps as above to create another remarketing list.

2. For example, create a list for women interested in back braces.

3. Add the specific page URLs that women would visit.

4. Use the URL contains criteria to target the desired audience.

5. Use the plus rule to further narrow down your audience if needed.

- Adding Bing Ads remarketing audiences to your campaigns allows you to target specific groups of users.

- By using the UET tag and creating remarketing lists, you can effectively reach your desired audience.

- Experiment with different audience criteria to optimize your campaign's performance.

And there you have it! Now you know how to add Bing Ads remarketing audiences to your campaigns. Start targeting the right audience and maximize your ad campaign's success.

Google Ads Retargeting

In this video/article, we will be discussing the basics of setting up a Google Ads remarketing campaign. We will cover what retargeting is, the different types of remarketing lists, and how to create and apply these lists to a campaign. Let's dive in!

1. User Tracking and Audience Creation:

- To begin, go to the Audience Manager section in Google Ads.

- Choose the type of remarketing list you want to create: customer list, app users, website visitors, or YouTube users.

- For a customer list, upload a list of user information such as names, emails, phone numbers, etc. to the Google Ads platform.

- For app users, link a Firebase account or a third-party app analytics platform to Google Ads.

- For website visitors, make sure you have the Google Ads tag or Google Analytics tag in place and import your audience from Google Analytics.

- For YouTube users, ensure that your YouTube account is linked to your Google Ads account.

2. Creating a YouTube Users Remarketing List:

- Click on YouTube users in the Audience Manager.

- Select the targeting options you want to use to build your list.

- Set criteria such as recent viewers of your YouTube channel or specific actions taken within a certain time frame.

- Give your audience a name and save it.

3. Creating a Remarketing Campaign:

- Go to the Campaigns tab and create a new campaign.

- Choose the campaign type: search, display, or video.

- For this example, we will focus on a display campaign.

- Skip over conversion goals and naming, and select your targeting options (e.g., location, language).

- Start a new campaign and adjust any other necessary settings.

Setting up a Google Ads remarketing campaign involves three main components: user tracking, audience creation, and campaign creation. By following the steps outlined in this video/article, you can effectively set up your first remarketing campaign and start bringing users back to your site. Remember to track users through various methods, create targeted audiences, and apply them to your campaigns for successful retargeting. Happy advertising!

Google Ads Remarketing Tutorial 2022 (Step-by-Step FULL Guide)

So you want to create a Google Ads campaign that follows the people who visit your website, Google My Business, or your YouTube channel around the internet. When they're reading through blogs, articles, and other places online, they will see your ads. This tutorial will guide you through the process, specifically in a real estate context.

I. Setting up Linked Accounts:

- Go to ads.google.com and access your Google Ads account.

- Click on Tools and Settings and then select Linked accounts.

- Connect your Zapier, YouTube, Google Analytics, and Google My Business accounts to your ad account. This allows them to communicate with each other and enables retargeting.

II. Types of Retargeting Campaigns:

- Search retargeting: Targets users who have searched certain keywords on Google and have previously visited your website.

- Display retargeting: Focuses on the Google Display Network, displaying ads on various websites and blogs to increase brand awareness and recognition.

III. The Purpose of Retargeting:

- Retargeting is not aimed at achieving a low lead cost but rather at bringing back users who have already signed up on your website.

- The goal is to keep these users engaged with your website and make it sticky by teaching them how to use it and highlighting its unique features.

IV. Creating a Display Network Retargeting Campaign:

- Set up a retargeting campaign on the Google Display Network.

- Create ads for each targeted area to keep users coming back to your website.

- The ads will be displayed on various websites and blogs that users visit, increasing the chances of them returning to your site.

Retargeting is a powerful strategy to bring back users who have previously engaged with your website. By creating a retargeting campaign on the Google Display Network, you can increase brand recognition and keep users coming back to your site. Remember to make your website sticky by highlighting its value and unique features.

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