REVEALING A $100,000 Google Shopping ADs Winning Product | Best Shopify Product

Published on: December 6 2022 by Shri Kanase

REVEALING A $100,000 Google Shopping ADs Winning Product | Best Shopify Product

REVEALING A $100,000 Google Shopping ADs Winning Product | Best Shopify Product

REVEALING A $100,000 Google Shopping ADs Winning Product | Best Shopify Product

startTime	durationTime	text
00:00:00	00:00:03	yo what is going on everybody shri
00:00:02	00:00:06	kanasa here so revealing
00:00:03	00:00:07	one of my main six figure winning
00:00:06	00:00:09	products
00:00:07	00:00:10	which i had running earlier this year
00:00:09	00:00:13	which generated me over
00:00:10	00:00:15	100 000 just from google ads now i'm
00:00:13	00:00:17	creating this video because i wanted to
00:00:15	00:00:19	kind of go over a case study for you
00:00:17	00:00:22	guys so you guys can get a better idea
00:00:19	00:00:22	of exactly what makes a good winning
00:00:22	00:00:25	product
00:00:22	00:00:26	with google ads and to also kind of tok
00:00:25	00:00:28	about exactly
00:00:26	00:00:29	how it even became possible because
00:00:28	00:00:31	unfortunately
00:00:29	00:00:33	a lot of drop shippers don't believe
00:00:31	00:00:35	that these kinds of results are possible
00:00:33	00:00:37	at all when it comes to using google ads
00:00:35	00:00:38	which is why they always end up using
00:00:37	00:00:40	facebook ads
00:00:38	00:00:43	for a part of their business but not
00:00:40	00:00:46	only is this possible it is actually
00:00:43	00:00:46	much much easier to do with google ads
00:00:46	00:00:48	compared to
00:00:46	00:00:50	facebook ads and i'm going to be going
00:00:48	00:00:50	over the exact strategy in this video
00:00:50	00:00:53	but
00:00:50	00:00:54	before we tok about any of that stuff
00:00:53	00:00:56	you already know what to do
00:00:54	00:00:58	smash that like button for the youtube
00:00:56	00:00:59	algorithm it'll help me out tremendously
00:00:58	00:01:01	that's all you have to do really but
00:00:59	00:01:03	without wasting any more time
00:01:01	00:01:05	let's just jump right into it so before
00:01:03	00:01:07	going over the exact strategies
00:01:05	00:01:09	i want to show you my shopify dashboard
00:01:07	00:01:11	for the given time period i was running
00:01:09	00:01:14	this winning product in so
00:01:11	00:01:15	the time period is march 1st to may 31st
00:01:14	00:01:17	of 2020
00:01:15	00:01:19	as you can see within that time period
00:01:17	00:01:23	this store did roughly 400 000
00:01:19	00:01:24	yes this was 99.9 google ads only but
00:01:23	00:01:26	this is not important what's more
00:01:24	00:01:28	important is the product
00:01:26	00:01:30	which i'm about to reveal so let's go
00:01:28	00:01:31	and scroll down to see exactly what that
00:01:30	00:01:34	product is
00:01:31	00:01:37	and the product is none other than
00:01:34	00:01:37	the oxygen concentrator tank for
00:01:37	00:01:39	breathing and
00:01:37	00:01:42	as you can see during this time period
00:01:39	00:01:44	about 389 of those sold
00:01:42	00:01:45	but this was one of the main winning
00:01:44	00:01:47	products for this store
00:01:45	00:01:49	which allowed me to generate such a big
00:01:47	00:01:51	amount of money within a short period of
00:01:49	00:01:52	time and you may be thinking but only
00:01:51	00:01:54	300 sold
00:01:52	00:01:57	why was i able to do roughly 400 000
00:01:54	00:01:57	dollars in sales with just 300 sold and
00:01:57	00:01:59	that's because
00:01:57	00:02:01	i also had other winning products during
00:01:59	00:02:03	this time period however as you can see
00:02:01	00:02:04	the next winning product had only 223
00:02:03	00:02:06	orders which is
00:02:04	00:02:08	much much less compared to what this
00:02:06	00:02:08	sold and another beauty about this
00:02:08	00:02:10	product
00:02:08	00:02:13	is that it was a high tiket product so
00:02:10	00:02:14	let's hop on over to now the shopify
00:02:13	00:02:16	product page
00:02:14	00:02:17	for this product and this product is the
00:02:16	00:02:18	one that i'm toking about in this video
00:02:17	00:02:20	as you can see
00:02:18	00:02:22	this is basically an oxygen tank which
00:02:20	00:02:24	helps in breathing and if you guys know
00:02:22	00:02:25	what was going on earlier this year and
00:02:24	00:02:26	you probably do know unless you live
00:02:25	00:02:28	under a rock
00:02:26	00:02:30	but because of the lockdowns because of
00:02:28	00:02:32	what was going on in the world
00:02:30	00:02:34	this product became very high in demand
00:02:32	00:02:35	and luckily for me i found it at the
00:02:34	00:02:37	right time
00:02:35	00:02:39	and i was able to supply it to the
00:02:37	00:02:39	people that needed it during that time
00:02:39	00:02:41	period but
00:02:39	00:02:42	what we're going to do now is we're
00:02:41	00:02:43	going to go ahead and go on over to the
00:02:42	00:02:45	google doc
00:02:43	00:02:48	to tok about exactly what i did how i
00:02:45	00:02:49	found it how i ran the ads etc so they
00:02:48	00:02:50	can definitely help you but
00:02:49	00:02:53	let's go and start toking about the
00:02:50	00:02:55	first thing and that is how did i even
00:02:53	00:02:58	find this product how can you personally
00:02:55	00:02:59	find this product i always say this in
00:02:58	00:03:00	almost all of my drop shipping videos
00:02:59	00:03:02	and that is
00:03:00	00:03:04	you want to make sure to use as much of
00:03:02	00:03:05	your resources as possible
00:03:04	00:03:07	whether it is using the aliexpress home
00:03:05	00:03:09	page amazon ebay
00:03:07	00:03:11	whatever you want to use be sure to
00:03:09	00:03:12	always use it and be sure to always be
00:03:11	00:03:14	on the lookout
00:03:12	00:03:16	for such products i simply found this
00:03:14	00:03:18	product while scrolling down through my
00:03:16	00:03:20	aliexpress homepage
00:03:18	00:03:22	i was looking for new products on that
00:03:20	00:03:24	day and lucky for me i was able to find
00:03:22	00:03:25	this product right on the home page
00:03:24	00:03:27	towards the top once i found this
00:03:25	00:03:28	however i started to do a little bit
00:03:27	00:03:29	more research i started to think about
00:03:28	00:03:31	whether
00:03:29	00:03:33	this product would actually be the right
00:03:31	00:03:33	product to sell during this time period
00:03:33	00:03:35	and
00:03:33	00:03:37	what i thought about was the current
00:03:35	00:03:37	event that was going on during that time
00:03:37	00:03:39	period
00:03:37	00:03:41	and i realized that this product could
00:03:39	00:03:43	actually be very very helpful
00:03:41	00:03:45	for the mass majority of the individuals
00:03:43	00:03:47	during that time period so
00:03:45	00:03:48	because of that this product did start
00:03:47	00:03:50	to interest me a lot and that is when i
00:03:48	00:03:52	kind of took it to the next level
00:03:50	00:03:53	and i started to do a little bit more
00:03:52	00:03:55	research into the keywords because
00:03:53	00:03:56	with the google ads as you already know
00:03:55	00:03:57	keyword is one of the most important
00:03:56	00:03:59	things
00:03:57	00:04:01	you can do to find success but in order
00:03:59	00:04:03	to do research for the keywords i went
00:04:01	00:04:04	to the keyword planner tool
00:04:03	00:04:06	and i looked up some of the main
00:04:04	00:04:07	keywords which were related to that
00:04:06	00:04:09	product in this case
00:04:07	00:04:11	one of the main keywords was oxygen
00:04:09	00:04:12	concentrator portable oxygen
00:04:11	00:04:14	concentrator
00:04:12	00:04:16	oxygen tank etc and that is exactly what
00:04:14	00:04:18	i did as you guys can see at the top
00:04:16	00:04:19	when i had found this product which was
00:04:18	00:04:21	in early march
00:04:19	00:04:22	this was starting to already boom up i
00:04:21	00:04:25	saw the same trend
00:04:22	00:04:26	on google trends and because of that i
00:04:25	00:04:28	knew this was the perfect time to be
00:04:26	00:04:31	selling that product as you can see
00:04:28	00:04:34	it jumped almost 96 in search volume
00:04:31	00:04:36	from february in to march and that is a
00:04:34	00:04:38	very very big increase and that is
00:04:36	00:04:39	exactly what you want to be seeing
00:04:38	00:04:41	when you're trying to sell products
00:04:39	00:04:42	which are just going into demand but
00:04:41	00:04:44	besides that if you guys look
00:04:42	00:04:45	at the total search volume even before
00:04:44	00:04:48	the demand it was already
00:04:45	00:04:50	very very above what we want normally i
00:04:48	00:04:52	recommend anything about 20 000
00:04:50	00:04:55	to 25 000 monthly searches in this case
00:04:52	00:04:55	this was at 311 000 which is much much
00:04:55	00:04:58	higher
00:04:55	00:04:59	and when it increased it was at over 600
00:04:58	00:05:01	000 monthly searches
00:04:59	00:05:02	which is a big number and even if you
00:05:01	00:05:04	get a small amount of orders from this
00:05:02	00:05:06	big number that is more than enough to
00:05:04	00:05:07	do a lot in sales because one of the
00:05:06	00:05:09	main points about this product was that
00:05:07	00:05:11	it was the high tiket product
00:05:09	00:05:13	i'll be going over that soon but because
00:05:11	00:05:15	of that this was a very good product for
00:05:13	00:05:16	google ads and this kind of sparked my
00:05:15	00:05:17	interest
00:05:16	00:05:19	into doing more research and into
00:05:17	00:05:21	finding exactly what i can do with this
00:05:19	00:05:22	product how much i can sell it for etc
00:05:21	00:05:23	so
00:05:22	00:05:25	as i mentioned already this was a high
00:05:23	00:05:28	tiket product because once i began to
00:05:25	00:05:30	search for this product on aliexpress
00:05:28	00:05:32	to find reliable alex for suppliers and
00:05:30	00:05:34	this is one aliexpress link which i'm
00:05:32	00:05:35	just pulling up as a show because the
00:05:34	00:05:37	original aliexpress link
00:05:35	00:05:39	is no longer available and this product
00:05:37	00:05:40	is no longer available on aliexpress
00:05:39	00:05:42	this was already gone from aliexpress
00:05:40	00:05:43	towards a later portion of my scaling
00:05:42	00:05:46	with this product
00:05:43	00:05:47	so i decided to use other ways to source
00:05:46	00:05:50	this product such as cj
00:05:47	00:05:52	drop shipping ebay etc but this was
00:05:50	00:05:55	kind of the same price for that product
00:05:52	00:05:55	which is why i'm showing this product to
00:05:55	00:05:58	you guys
00:05:55	00:06:00	i was getting it for around 126 130
00:05:58	00:06:02	towards the end however i increased all
00:06:00	00:06:04	the way up to 150
00:06:02	00:06:06	for shipping i was paying a lot because
00:06:04	00:06:07	of the options that were available as
00:06:06	00:06:09	you can see
00:06:07	00:06:12	even the original listing was offering
00:06:09	00:06:14	fedex dhl et cetera which is one benefit
00:06:12	00:06:15	of this product so there were fast
00:06:14	00:06:18	shipping options available
00:06:15	00:06:19	i had no problem selling this product
00:06:18	00:06:20	because of the fast shipping options
00:06:19	00:06:21	available
00:06:20	00:06:23	and because people actually needed it
00:06:21	00:06:24	very very fast so
00:06:23	00:06:26	if you guys calculate this this is
00:06:24	00:06:29	roughly 250
00:06:26	00:06:31	in total cost of goods but i was able to
00:06:29	00:06:33	sell it for around 347
00:06:31	00:06:35	as you guys can see over here i was
00:06:33	00:06:37	selling it for 347 dollars with about a
00:06:35	00:06:39	hundred dollars in profits per
00:06:37	00:06:41	order because people were not just
00:06:39	00:06:42	buying one they were buying multiple for
00:06:41	00:06:44	their family members friends etc
00:06:42	00:06:46	so this was really an amazing product
00:06:44	00:06:48	during that time period and because of
00:06:46	00:06:49	the large amount of profits i was able
00:06:48	00:06:51	to scale this product and bid
00:06:49	00:06:52	much much higher compared to the normal
00:06:51	00:06:54	drop shipper but
00:06:52	00:06:56	in addition one thing that i liked about
00:06:54	00:06:58	this product was that it had a not a big
00:06:56	00:07:00	size it was fairly small
00:06:58	00:07:01	as you guys saw from the photo it was
00:07:00	00:07:03	kind of a portable product just you
00:07:01	00:07:05	could carry it anywhere with you
00:07:03	00:07:06	and it didn't weigh much which meant
00:07:05	00:07:08	that it could get shipped a much much
00:07:06	00:07:10	more safer than something
00:07:08	00:07:12	that is very very heavy and is big in
00:07:10	00:07:14	size but in addition
00:07:12	00:07:16	there were high quality images available
00:07:14	00:07:17	on aliexpress during that time
00:07:16	00:07:19	because of that i was able to rank much
00:07:17	00:07:21	much higher compared to the other
00:07:19	00:07:23	individuals who were selling this
00:07:21	00:07:25	product and by the way when it comes to
00:07:23	00:07:26	competition you want to have as little
00:07:25	00:07:28	drop shippers as possible
00:07:26	00:07:30	lucky for me with this product there
00:07:28	00:07:32	were no drop shippers selling this
00:07:30	00:07:34	when i began to sell it however after a
00:07:32	00:07:36	few weeks after about a month
00:07:34	00:07:38	dropshippers did start to come in but by
00:07:36	00:07:39	then i had already caught a large piece
00:07:38	00:07:41	of the pie
00:07:39	00:07:42	and done a lot of sales as you guys
00:07:41	00:07:44	already saw but if you go back to the
00:07:42	00:07:45	shopify dashboard and go ahead and click
00:07:44	00:07:47	view report
00:07:45	00:07:48	we can see exactly how much this product
00:07:47	00:07:51	was able to generate so
00:07:48	00:07:53	this is the product right here 389 sold
00:07:51	00:07:55	as you can see during that template i
00:07:53	00:07:57	was able to do 115 000
00:07:55	00:08:00	just with that product so it was a very
00:07:57	00:08:00	very beneficial product even with 389
00:08:00	00:08:02	sold
00:08:00	00:08:03	only and again that simply because this
00:08:02	00:08:06	was a high tiket product
00:08:03	00:08:08	and this is one reason why i always say
00:08:06	00:08:10	high tiket is the way to go because
00:08:08	00:08:12	with high tiket you have to deal with
00:08:10	00:08:14	much less customers you get much
00:08:12	00:08:16	more profits and it's a better way to
00:08:14	00:08:18	build a longer sustainable business
00:08:16	00:08:19	but along with the price make sure that
00:08:18	00:08:21	you always do proper
00:08:19	00:08:23	research into your competition make sure
00:08:21	00:08:25	to see what your competition is selling
00:08:23	00:08:26	the product for in my case for this
00:08:25	00:08:28	product
00:08:26	00:08:29	i notiked that a lot of other people
00:08:28	00:08:31	that were selling this product whether
00:08:29	00:08:32	they are big brands regardless of what
00:08:31	00:08:35	kind of store it was
00:08:32	00:08:36	we're selling them for around 400 500
00:08:35	00:08:38	and some were around the 300
00:08:36	00:08:40	ranges well i decided to keep it at the
00:08:38	00:08:42	lower range just so i could
00:08:40	00:08:43	get a little bit more in sales during
00:08:42	00:08:44	that time period and it worked out well
00:08:43	00:08:47	for me in this case
00:08:44	00:08:49	simply because it was right at the point
00:08:47	00:08:50	where it was not too expensive for the
00:08:49	00:08:52	individual and i was getting
00:08:50	00:08:54	a good amount of profits in this case i
00:08:52	00:08:56	really didn't want to increase the price
00:08:54	00:08:56	a lot because it was also a necessary
00:08:56	00:08:58	product
00:08:56	00:09:00	for the general population but we kept
00:08:58	00:09:02	the price at around 300
00:09:00	00:09:04	however just setting up the product page
00:09:02	00:09:06	just choosing the right image
00:09:04	00:09:08	with the description and everything is
00:09:06	00:09:08	not enough you got to make sure that you
00:09:08	00:09:11	do
00:09:08	00:09:12	the right things with the ad so exactly
00:09:11	00:09:13	how did i even launch this product what
00:09:12	00:09:15	did i do
00:09:13	00:09:17	did i bid anything higher these are some
00:09:15	00:09:19	common questions a lot of people get
00:09:17	00:09:20	and the reality behind this is that i
00:09:19	00:09:22	was doing actually
00:09:20	00:09:24	nothing different than i do for say a
00:09:22	00:09:26	twenty dollar or thirty dollar product
00:09:24	00:09:28	everything was the exact same once i
00:09:26	00:09:31	found this product on aliexpress
00:09:28	00:09:31	i just simply imported it via oberlo to
00:09:31	00:09:34	my store
00:09:31	00:09:36	i recreated a good search engine
00:09:34	00:09:39	optimized description with a good title
00:09:36	00:09:40	and i just set it up for 347 and what
00:09:39	00:09:42	happened was
00:09:40	00:09:44	product went directly into this general
00:09:42	00:09:44	testing campaign and it was getting
00:09:44	00:09:47	tested at
00:09:44	00:09:50	around a 45 cent bit so the bid was not
00:09:47	00:09:50	changed at all just to accommodate this
00:09:50	00:09:52	product
00:09:50	00:09:54	everything was literally the same what i
00:09:52	00:09:56	notiked however is because of the very
00:09:54	00:09:56	very high search volume during that time
00:09:56	00:09:59	period
00:09:56	00:10:01	google and my campaign automatikally
00:09:59	00:10:03	started to spend a lot more money
00:10:01	00:10:05	just on that product only compared to
00:10:03	00:10:05	the other products in the campaign and
00:10:05	00:10:07	this is
00:10:05	00:10:09	something you'll normally see where
00:10:07	00:10:10	google just decides which product to
00:10:09	00:10:11	show and if you start getting sales for
00:10:10	00:10:13	that product
00:10:11	00:10:15	google kind of sees that as a good thing
00:10:13	00:10:17	and it increases your quality score
00:10:15	00:10:18	which makes it rank higher and higher
00:10:17	00:10:20	for that product so
00:10:18	00:10:22	that is exactly what happened in this
00:10:20	00:10:24	case and as the product started to sell
00:10:22	00:10:26	more and more at dirt cheap
00:10:24	00:10:27	cost per purchases and when i mean dirt
00:10:26	00:10:29	cheap i mean they were very very low
00:10:27	00:10:30	i started to raise the budget every
00:10:29	00:10:32	three to seven days
00:10:30	00:10:34	for the general testing campaign itself
00:10:32	00:10:35	the main reason why i did this without
00:10:34	00:10:36	just
00:10:35	00:10:38	directly going to a scaling campaign in
00:10:36	00:10:40	the beginning is because during that
00:10:38	00:10:41	time period i notiked
00:10:40	00:10:43	scaling candidates weren't doing that
00:10:41	00:10:45	well i was scaling a lot of my winning
00:10:43	00:10:46	products with just a general testing
00:10:45	00:10:47	campaign
00:10:46	00:10:50	however i did decide to give the single
00:10:47	00:10:52	product scaling campaign a try later on
00:10:50	00:10:53	after i had over 10 sales or so
00:10:52	00:10:55	and during that time period what i did
00:10:53	00:10:57	is i created that campaign
00:10:55	00:11:00	and i increased the bid just slightly by
00:10:57	00:11:02	about 5 cents to 10 cents because
00:11:00	00:11:03	this let google get a little bit more
00:11:02	00:11:05	room to kind of show it to
00:11:03	00:11:07	a bigger audience and it worked out very
00:11:05	00:11:10	very well for me so the bid was around
00:11:07	00:11:11	50 cents to 55 cents i did not increase
00:11:10	00:11:14	it anymore even though i could take it
00:11:11	00:11:16	up to a dollar and still be profitable
00:11:14	00:11:17	simply because with google ads it's not
00:11:16	00:11:20	always about the bid
00:11:17	00:11:21	the ctr also plays a big big role if
00:11:20	00:11:22	you're getting sales or not also plays a
00:11:21	00:11:24	big role so
00:11:22	00:11:27	because that product was such a demand
00:11:24	00:11:29	and because i had a very very high ctr
00:11:27	00:11:31	my bid was automatikally very low and i
00:11:29	00:11:33	had no interest in paying more
00:11:31	00:11:35	for the same amount of sales so i kept
00:11:33	00:11:36	the bid at around five cents to ten cent
00:11:35	00:11:37	increase
00:11:36	00:11:39	and instead what i did is when i started
00:11:37	00:11:41	this campaign i took the same
00:11:39	00:11:43	keyword exclusions from the original
00:11:41	00:11:45	general testing campaign
00:11:43	00:11:46	and inserted them into this new campaign
00:11:45	00:11:49	so i already had
00:11:46	00:11:50	enough data to add the excluded keywords
00:11:49	00:11:51	and make sure
00:11:50	00:11:54	my campaign started off on the right
00:11:51	00:11:56	note but once the product started to
00:11:54	00:11:58	work with the scaling campaign that was
00:11:56	00:11:59	when i decided to just take it very very
00:11:58	00:12:01	slow and do
00:11:59	00:12:02	optimizations along with budget scaling
00:12:01	00:12:04	for the campaign so when it comes to
00:12:02	00:12:06	optimizations
00:12:04	00:12:07	some things i did was to basically add
00:12:06	00:12:08	the winning keywords that were getting
00:12:07	00:12:10	me sales
00:12:08	00:12:11	to my descriptions repeat them no more
00:12:10	00:12:13	than three times
00:12:11	00:12:14	also make sure to add them within the
00:12:13	00:12:16	tag section on the right
00:12:14	00:12:18	and make sure that i was excluding my
00:12:16	00:12:20	keywords which were the bad ones
00:12:18	00:12:21	from this new scaling campaign every
00:12:20	00:12:23	seven days or so because
00:12:21	00:12:25	without these exclusions the campaign
00:12:23	00:12:26	can start spending a lot of money to the
00:12:25	00:12:28	wrong keywords
00:12:26	00:12:30	very fast if you want to prevent that
00:12:28	00:12:30	from happening make sure to do it every
00:12:30	00:12:32	seven days
00:12:30	00:12:34	in addition you can increase the budget
00:12:32	00:12:36	every seven days or so to keep the
00:12:34	00:12:36	campaign going and to keep the results
00:12:36	00:12:39	coming in but
00:12:36	00:12:40	that was basically my main winning
00:12:39	00:12:43	product for this time period
00:12:40	00:12:44	and this was the exact strategy i used
00:12:43	00:12:46	on this winning product
00:12:44	00:12:47	to not only find the product in the
00:12:46	00:12:49	first place but to also make sure to
00:12:47	00:12:50	keep its killing for a long period of
00:12:49	00:12:51	time
00:12:50	00:12:53	if you found any type of value in this
00:12:51	00:12:54	video smash that like button and smash
00:12:53	00:12:57	that subscribe button and i'll see you
00:12:54	00:12:57	guys next