Revealing My $1,800,000 Shopify Store (Case Study)
Published on: November 26 2022 by Jordan Welch
Revealing My $1,800,000 Shopify Store (Case Study)
Table of Contents
Revealing My $1,800,000 Shopify Store (Case Study)
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | over the last two years i've sold over |
| 00:00:02 | 00:00:06 | 1.8 million dollars on shopify with just |
| 00:00:04 | 00:00:09 | two products and from the start i've |
| 00:00:06 | 00:00:11 | been documenting the entire process but |
| 00:00:09 | 00:00:13 | i've always left one thing out the |
| 00:00:11 | 00:00:15 | products so today for the very first |
| 00:00:13 | 00:00:17 | time you're gonna get the chance to see |
| 00:00:15 | 00:00:19 | what my team and i have built with full |
| 00:00:17 | 00:00:21 | transparency by the way if you're new |
| 00:00:19 | 00:00:22 | here and want to follow my journey make |
| 00:00:21 | 00:00:24 | sure to hit that subscribe button but |
| 00:00:22 | 00:00:27 | for now let's get started i started this |
| 00:00:24 | 00:00:29 | business back in may 2020 at an all-time |
| 00:00:27 | 00:00:30 | low point i had spent three years living |
| 00:00:29 | 00:00:32 | in los angeles starting a couple |
| 00:00:30 | 00:00:34 | different businesses and most of them |
| 00:00:32 | 00:00:36 | failed then i had to come back to |
| 00:00:34 | 00:00:38 | florida and live with my parents again |
| 00:00:36 | 00:00:40 | but on my last day in la probably one of |
| 00:00:38 | 00:00:42 | my saddest days of my life i decided to |
| 00:00:40 | 00:00:44 | start a brand new store in hopes of |
| 00:00:42 | 00:00:46 | finding a winning product and getting |
| 00:00:44 | 00:00:48 | back on my feet and now for the first |
| 00:00:46 | 00:00:51 | time let's actually take a look at the |
| 00:00:48 | 00:00:54 | website that i use to test products this |
| 00:00:51 | 00:00:56 | is the exact hybrid store that i use to |
| 00:00:54 | 00:00:57 | test products and ultimately find the |
| 00:00:56 | 00:01:00 | winning product that i'm still selling |
| 00:00:57 | 00:01:02 | to this day as you can see it is a clean |
| 00:01:00 | 00:01:05 | branded website primarily focused on |
| 00:01:02 | 00:01:07 | home decor we had all kinds of products |
| 00:01:05 | 00:01:09 | on here at the start none of them are |
| 00:01:07 | 00:01:11 | here now because we're really only |
| 00:01:09 | 00:01:13 | focused on that one product obviously |
| 00:01:11 | 00:01:15 | but at the time we had a bunch of |
| 00:01:13 | 00:01:16 | products on here and i was testing new |
| 00:01:15 | 00:01:18 | products every single day let's have a |
| 00:01:16 | 00:01:20 | look at the first two months of this |
| 00:01:18 | 00:01:22 | brand so ultimately what i ended up |
| 00:01:20 | 00:01:24 | doing with that hybrid store was testing |
| 00:01:22 | 00:01:26 | products so in the first two months you |
| 00:01:24 | 00:01:28 | can see i tested a couple products some |
| 00:01:26 | 00:01:30 | were getting sales but nothing was |
| 00:01:28 | 00:01:33 | really popping off the highest we had |
| 00:01:30 | 00:01:35 | gotten was 570 in a day and then if you |
| 00:01:33 | 00:01:38 | spring forward to the next month you're |
| 00:01:35 | 00:01:41 | gonna see that this is when i actually |
| 00:01:38 | 00:01:43 | found the winning product that i'm still |
| 00:01:41 | 00:01:45 | selling to this day so this was the |
| 00:01:43 | 00:01:47 | month that i officially found my product |
| 00:01:45 | 00:01:49 | at the time i had seen a facebook ad |
| 00:01:47 | 00:01:51 | with like nine million views running |
| 00:01:49 | 00:01:53 | this product up and the ad looked |
| 00:01:51 | 00:01:54 | horrible so of course i tried to make a |
| 00:01:53 | 00:01:56 | better ad and then i launched it on |
| 00:01:54 | 00:01:58 | facebook almost instantly this product |
| 00:01:56 | 00:02:00 | started taking off and that's when i |
| 00:01:58 | 00:02:02 | knew it was time to go all in in august |
| 00:02:00 | 00:02:04 | of 2020 i decided to completely scrap |
| 00:02:02 | 00:02:06 | the hybrid store and rebrand this |
| 00:02:04 | 00:02:08 | business to focus on that one product |
| 00:02:06 | 00:02:10 | and as you'll see that decision really |
| 00:02:08 | 00:02:13 | paid off because over the next three |
| 00:02:10 | 00:02:15 | months we went on to sell over 200 000 |
| 00:02:13 | 00:02:17 | of this product and that's when i knew |
| 00:02:15 | 00:02:19 | that this was going to be something big |
| 00:02:17 | 00:02:21 | now before we get into the scaling phase |
| 00:02:19 | 00:02:23 | and tok about how i blew past 1 million |
| 00:02:21 | 00:02:26 | in sales in just a couple months |
| 00:02:23 | 00:02:26 | let's tok about the product |
| 00:02:34 | 00:02:36 | this |
| 00:02:34 | 00:02:39 | is the sleep band |
| 00:02:36 | 00:02:42 | the sleep band is a comfortable headband |
| 00:02:39 | 00:02:44 | with built-in thin speakers to help you |
| 00:02:42 | 00:02:46 | fall asleep faster this product is fully |
| 00:02:44 | 00:02:49 | branded and completely custom we've |
| 00:02:46 | 00:02:51 | changed the fabrics the sizing even the |
| 00:02:49 | 00:02:53 | speakers that are actually on the inside |
| 00:02:51 | 00:02:55 | and we even throw in a branded travel |
| 00:02:53 | 00:02:57 | bag with every purchase i mean we |
| 00:02:55 | 00:02:59 | started drop shipping this thing from |
| 00:02:57 | 00:03:01 | aliexpress and have truly created |
| 00:02:59 | 00:03:02 | something special here if you want to |
| 00:03:01 | 00:03:04 | truly see everything it took to get to |
| 00:03:02 | 00:03:06 | this level then check out the reveal |
| 00:03:04 | 00:03:08 | inside of the reveal you're gonna be |
| 00:03:06 | 00:03:10 | getting a never-before-seen look at what |
| 00:03:08 | 00:03:12 | it truly takes to build a business like |
| 00:03:10 | 00:03:14 | this i'll be showing you how i went from |
| 00:03:12 | 00:03:16 | aliexpress dropshipping to a fully |
| 00:03:14 | 00:03:18 | customized beautifully packaged product |
| 00:03:16 | 00:03:21 | that i'm proud of how i built our fully |
| 00:03:18 | 00:03:22 | custom branded website and my full gem |
| 00:03:21 | 00:03:25 | pages template that i've never shared |
| 00:03:22 | 00:03:28 | before how i created my own ads with my |
| 00:03:25 | 00:03:30 | iphone that got over 25 million views on |
| 00:03:28 | 00:03:32 | facebook and instagram how i made over |
| 00:03:30 | 00:03:34 | 300 000 with one youtube ad and how to |
| 00:03:32 | 00:03:36 | copy it for your business and lastly how |
| 00:03:34 | 00:03:38 | i built a team of truly amazing |
| 00:03:36 | 00:03:40 | employees that automated this business |
| 00:03:38 | 00:03:42 | for me along with a private discord |
| 00:03:40 | 00:03:44 | channel for everybody to join which i'll |
| 00:03:42 | 00:03:46 | be in very often this is without a doubt |
| 00:03:44 | 00:03:48 | the most honest and transparent ecom |
| 00:03:46 | 00:03:50 | case study i've ever seen the best part |
| 00:03:48 | 00:03:52 | is for the first week it's only going to |
| 00:03:50 | 00:03:54 | cost 97 |
| 00:03:52 | 00:03:56 | way cheaper than any of these courses or |
| 00:03:54 | 00:03:58 | mentorships out there with 10 times the |
| 00:03:56 | 00:04:00 | value next week the price will double so |
| 00:03:58 | 00:04:02 | if you want to get in now is the perfect |
| 00:04:00 | 00:04:04 | time click the first link in the |
| 00:04:02 | 00:04:06 | description to check out the reveal and |
| 00:04:04 | 00:04:08 | i'll see you on the inside now let's |
| 00:04:06 | 00:04:10 | tok about how i turned this simple |
| 00:04:08 | 00:04:12 | product into a million dollar brand in |
| 00:04:10 | 00:04:14 | just under a year you can see that after |
| 00:04:12 | 00:04:16 | i made the decision and went all in on |
| 00:04:14 | 00:04:19 | this product business just started to |
| 00:04:16 | 00:04:21 | take off if we look at these next couple |
| 00:04:19 | 00:04:23 | of months after we branded the store |
| 00:04:21 | 00:04:26 | fully around the sleep band you're gonna |
| 00:04:23 | 00:04:27 | see the numbers jump up significantly we |
| 00:04:26 | 00:04:29 | were able to have our first hundred |
| 00:04:27 | 00:04:31 | thousand dollar month in december and |
| 00:04:29 | 00:04:33 | the following month we did a hundred and |
| 00:04:31 | 00:04:35 | eighty four thousand dollars in sales in |
| 00:04:33 | 00:04:37 | just one month and that was only about |
| 00:04:35 | 00:04:39 | seven months after starting this brand |
| 00:04:37 | 00:04:41 | the way we were able to achieve this was |
| 00:04:39 | 00:04:44 | a combination of three things first an |
| 00:04:41 | 00:04:46 | unrelenting focus on the branding |
| 00:04:44 | 00:04:48 | product quality and customer experience |
| 00:04:46 | 00:04:50 | making sure that anytime somebody bought |
| 00:04:48 | 00:04:52 | from sleep band they were gonna have a |
| 00:04:50 | 00:04:54 | good experience this was priority number |
| 00:04:52 | 00:04:56 | one because we needed people to be happy |
| 00:04:54 | 00:04:59 | for us to scale the second biggest thing |
| 00:04:56 | 00:05:02 | was that i made my own custom ads and i |
| 00:04:59 | 00:05:05 | was testing every single day testing new |
| 00:05:02 | 00:05:08 | audiences testing new ad copies testing |
| 00:05:05 | 00:05:09 | new videos it was a non-stop experiment |
| 00:05:08 | 00:05:12 | that allowed us to scale and get to that |
| 00:05:09 | 00:05:14 | next level of results and lastly around |
| 00:05:12 | 00:05:16 | november we decided to expand our |
| 00:05:14 | 00:05:20 | product lineup with the sleek band pro |
| 00:05:16 | 00:05:23 | this one is a full face mask but it has |
| 00:05:20 | 00:05:25 | the same thin speakers built into the |
| 00:05:23 | 00:05:28 | product adding this new product to our |
| 00:05:25 | 00:05:30 | lineup pretty much increased our aov by |
| 00:05:28 | 00:05:32 | like 20 30 percent and this allowed me |
| 00:05:30 | 00:05:34 | to scale the ads so much more |
| 00:05:32 | 00:05:38 | effectively it was only a matter of time |
| 00:05:34 | 00:05:41 | until we hit a million in sales and in |
| 00:05:38 | 00:05:44 | may of 2020 we officially had our first |
| 00:05:41 | 00:05:46 | million dollars in sales oh and by the |
| 00:05:44 | 00:05:47 | way that was in less than a year but |
| 00:05:46 | 00:05:49 | who's counting something else that |
| 00:05:47 | 00:05:51 | really helped me get to this level was |
| 00:05:49 | 00:05:52 | using youtube ads if you look at our |
| 00:05:51 | 00:05:55 | analytiks for this time last year you |
| 00:05:52 | 00:05:57 | can see that we made around 150 000 with |
| 00:05:55 | 00:05:59 | our youtube ads you know because they |
| 00:05:57 | 00:06:00 | don't track everything on here and over |
| 00:05:59 | 00:06:03 | the course of the year i went on to sell |
| 00:06:00 | 00:06:05 | over 300 000 worth of our products just |
| 00:06:03 | 00:06:07 | through youtube ads we are really |
| 00:06:05 | 00:06:09 | closing in on that two million dollar |
| 00:06:07 | 00:06:11 | mark for this business so now i want to |
| 00:06:09 | 00:06:13 | tok about how we surpassed one million |
| 00:06:11 | 00:06:16 | and kept it going because a lot of |
| 00:06:13 | 00:06:18 | stores hit that first mill and die off |
| 00:06:16 | 00:06:21 | afterwards you know most shopify stores |
| 00:06:18 | 00:06:22 | make that first bag and then die but why |
| 00:06:21 | 00:06:24 | because typically they don't care about |
| 00:06:22 | 00:06:25 | the customer at all the reason why sleep |
| 00:06:24 | 00:06:27 | bend has been able to survive for all |
| 00:06:25 | 00:06:29 | this time is because we've always kept |
| 00:06:27 | 00:06:31 | our number one focus on product quality |
| 00:06:29 | 00:06:33 | and customer experience aside from |
| 00:06:31 | 00:06:36 | marketing this is what truly grows a |
| 00:06:33 | 00:06:38 | business and in 2021 we took a lot of |
| 00:06:36 | 00:06:39 | feedback from our customers and |
| 00:06:38 | 00:06:42 | constantly worked on our product we've |
| 00:06:39 | 00:06:43 | gone through over 15 variations of our |
| 00:06:42 | 00:06:45 | product to reach the level that we're at |
| 00:06:43 | 00:06:46 | today and we're still continuing this |
| 00:06:45 | 00:06:48 | process and that's the real key to |
| 00:06:46 | 00:06:51 | scaling past seven figures now the |
| 00:06:48 | 00:06:52 | remaining 800 000 or so in sales came |
| 00:06:51 | 00:06:55 | from a few different channels let's |
| 00:06:52 | 00:06:57 | break them down 60 of our sales come |
| 00:06:55 | 00:06:59 | from paid ads so that includes facebook |
| 00:06:57 | 00:07:01 | instagram google and youtube 30 of the |
| 00:06:59 | 00:07:04 | sales actually come from organic and |
| 00:07:01 | 00:07:05 | direct traffic people just sharing our |
| 00:07:04 | 00:07:07 | brand people toking about our brand and |
| 00:07:05 | 00:07:09 | people searching it up and the last ten |
| 00:07:07 | 00:07:11 | percent come from email and sms i have |
| 00:07:09 | 00:07:13 | one girl that manages this whole channel |
| 00:07:11 | 00:07:14 | and she does an amazing job currently |
| 00:07:13 | 00:07:16 | this business is generating around a |
| 00:07:14 | 00:07:18 | thousand dollars a day pretty passively |
| 00:07:16 | 00:07:20 | like i toked about in my previous video |
| 00:07:18 | 00:07:23 | some days we go way higher some days we |
| 00:07:20 | 00:07:25 | go lower but overall the product is |
| 00:07:23 | 00:07:26 | selling consistently but my goal since |
| 00:07:25 | 00:07:28 | the beginning has been to build this |
| 00:07:26 | 00:07:30 | brand up and actually sell it i've been |
| 00:07:28 | 00:07:31 | working with a broker for the last five |
| 00:07:30 | 00:07:33 | months and we are making some real |
| 00:07:31 | 00:07:34 | progress so make sure to subscribe if |
| 00:07:33 | 00:07:36 | you want to stay updated on that journey |
| 00:07:34 | 00:07:38 | there is so much that went into building |
| 00:07:36 | 00:07:40 | this brand and to be honest i don't have |
| 00:07:38 | 00:07:42 | time to break it all down in this video |
| 00:07:40 | 00:07:45 | but again if you want to look over my |
| 00:07:42 | 00:07:47 | shoulder and see exactly how i did this |
| 00:07:45 | 00:07:49 | everything is covered in extreme detail |
| 00:07:47 | 00:07:51 | in the reveal you're gonna get to look |
| 00:07:49 | 00:07:53 | directly inside of my facebook and |
| 00:07:51 | 00:07:55 | google ads manager and see every ad that |
| 00:07:53 | 00:07:57 | we've launched so far i'm gonna break |
| 00:07:55 | 00:07:58 | down the biggest mistakes that i made |
| 00:07:57 | 00:08:00 | and share some of the crucial lessons |
| 00:07:58 | 00:08:02 | that changed the game for me and i even |
| 00:08:00 | 00:08:04 | included my full resource list with all |
| 00:08:02 | 00:08:06 | the tools i used to scale this business |
| 00:08:04 | 00:08:08 | and i know you guys never hear me do |
| 00:08:06 | 00:08:10 | promotions like this but i know for a |
| 00:08:08 | 00:08:11 | fact that this is going to help you out |
| 00:08:10 | 00:08:14 | this is something that i truly wish |
| 00:08:11 | 00:08:15 | existed when i was first starting now if |
| 00:08:14 | 00:08:18 | you'll excuse me i have to go have a |
| 00:08:15 | 00:08:19 | meeting with my team about the 10 000 |
| 00:08:18 | 00:08:22 | copycat stores we're gonna see over this |
| 00:08:19 | 00:08:25 | next couple of weeks so i'll see you in |
| 00:08:22 | 00:08:25 | the next one |
| 00:08:27 | 00:08:30 | i'm going crazy |
