Reviewing Subscribers Ad Copy (Shopify Breakdown)

Published on: December 4 2022 by Hayden Bowles

Reviewing Subscribers Ad Copy (Shopify Breakdown)

Reviewing Subscribers Ad Copy (Shopify Breakdown)

Reviewing Subscribers Ad Copy (Shopify Breakdown)

startTime	durationTime	text
00:00:00	00:00:04	how should you structure your ad copy
00:00:02	00:00:11	when running any sort of marketing
00:00:04	00:00:12	advertisement for your Shopify store you
00:00:11	00:00:14	know what is going on everyone hating
00:00:12	00:00:16	you come back at you with a brand new
00:00:14	00:00:17	video and then this one I'm gonna
00:00:16	00:00:21	actually be going through not one not
00:00:17	00:00:23	two but three different examples on ad
00:00:21	00:00:25	copy so what I went ahead and did is I
00:00:23	00:00:27	asked a couple of people if they wanted
00:00:25	00:00:29	me to publicly review theirs so it's
00:00:27	00:00:31	okay we got the clearance to post this
00:00:29	00:00:33	publicly but I had people send me not
00:00:31	00:00:34	only their ad copy but the ad itself
00:00:33	00:00:37	we're not really gonna break down the ad
00:00:34	00:00:39	meaning like the picture but how that
00:00:37	00:00:41	flows into the ad copy is important and
00:00:39	00:00:42	kind of what they're saying so I'm gonna
00:00:41	00:00:44	go through give you a couple of tips
00:00:42	00:00:47	you'll very much so notike a couple of
00:00:44	00:00:48	similar things and similar structures
00:00:47	00:00:51	that I like to have in place between all
00:00:48	00:00:52	of my ad copy just based on these three
00:00:51	00:00:54	examples and then after that I'm gonna
00:00:52	00:00:56	go through and break down what I would
00:00:54	00:00:58	do for it as well so with that being
00:00:56	00:01:00	said if you guys want me to do more
00:00:58	00:01:02	videos like this maybe going through
00:01:00	00:01:03	something a little more specific like
00:01:02	00:01:06	someone's direct facebook ad just
00:01:03	00:01:07	breaking down some live examples based
00:01:06	00:01:08	on what you're struggling with or what
00:01:07	00:01:10	you're already running because maybe
00:01:08	00:01:11	these are working I don't know but we're
00:01:10	00:01:13	gonna go through our breaking down and
00:01:11	00:01:16	give you my advice on it so if you want
00:01:13	00:01:18	more videos kind of styled like this let
00:01:16	00:01:19	me know in the comments down below so
00:01:18	00:01:21	other than that let's jump inside of my
00:01:19	00:01:23	computer and start going through this
00:01:21	00:01:25	alright so as you guys can see inside of
00:01:23	00:01:26	here we've got the first one pulled up
00:01:25	00:01:28	on the left and I went through an
00:01:26	00:01:29	outline a couple different things I want
00:01:28	00:01:31	to tok about for it and then I'm gonna
00:01:29	00:01:33	give you a little bit of an example on
00:01:31	00:01:35	this first one of how I'm gonna
00:01:33	00:01:37	restructure it so with all the next ones
00:01:35	00:01:39	I'm gonna tok about what I would do for
00:01:37	00:01:40	it how it would restructure them but
00:01:39	00:01:41	only on this first one am I gonna give
00:01:40	00:01:44	the full example of that because it's
00:01:41	00:01:45	the same structure so there's very very
00:01:44	00:01:47	few ads where I really switch it up and
00:01:45	00:01:49	do something very different so for this
00:01:47	00:01:51	one they're advertising some sort of
00:01:49	00:01:53	like unicorn plushie doll the first
00:01:51	00:01:55	thing that I see with this is one of two
00:01:53	00:01:57	things when I look at the actual picture
00:01:55	00:01:58	so we're focusing on the ad copy in this
00:01:57	00:02:01	video right that's what's down here on
00:01:58	00:02:03	the bottom but on this itself that is
00:02:01	00:02:05	definitely too much text on the photo
00:02:03	00:02:06	you want to keep it simple I don't know
00:02:05	00:02:07	if you're running I'm gonna assume
00:02:06	00:02:10	that's Instagram influencers because you
00:02:07	00:02:12	said link and bio and put your store but
00:02:10	00:02:15	on Facebook they will definitely demo
00:02:12	00:02:17	that ad because you by far do you have
00:02:15	00:02:19	way too much text and so Facebook
00:02:17	00:02:21	doesn't like that so just to be as
00:02:19	00:02:23	practikal as possible for you on what I
00:02:21	00:02:25	would personally change I would
00:02:23	00:02:27	potentially leave these hearts in there
00:02:25	00:02:29	I would get rid of the cutest toy around
00:02:27	00:02:31	out leave unicorn plush edala probably
00:02:29	00:02:33	move it down a little bit just so it's
00:02:31	00:02:36	centered in between like the top of
00:02:33	00:02:38	those ears of the unicorn and the top of
00:02:36	00:02:40	the entire photo and then I'll probably
00:02:38	00:02:42	just get rid of this entire bottom piece
00:02:40	00:02:43	right when you look at your ad copy when
00:02:42	00:02:47	you look at everything it should be a
00:02:43	00:02:49	three step sequence 1 2 which is the ad
00:02:47	00:02:51	copy and then your website's the third
00:02:49	00:02:52	it's like boom boom boom you've got to
00:02:51	00:02:55	follow that process and it builds into
00:02:52	00:02:56	it because if you have all of this even
00:02:55	00:02:57	then what's the point in your ad copy
00:02:56	00:02:59	like we'll tok about the ad copy and
00:02:57	00:03:01	what I would change in a second but
00:02:59	00:03:02	you're saying the same thing you want it
00:03:01	00:03:04	to build into each other so that they
00:03:02	00:03:06	have some sort of reason to you know
00:03:04	00:03:07	keep looking key if they're interested
00:03:06	00:03:08	in the product they're gonna keep
00:03:07	00:03:10	reading keep going along in the process
00:03:08	00:03:13	so that's just kind of what I would
00:03:10	00:03:15	change on the photo itself now as for
00:03:13	00:03:17	the direct ad copy the first thing I
00:03:15	00:03:19	always do is I would put these emojis at
00:03:17	00:03:21	the back end of the sentence so after
00:03:19	00:03:24	because the whole goal if an emoji is
00:03:21	00:03:25	for the the whole concept of a picture
00:03:24	00:03:27	speaks a thousand words so if you're
00:03:25	00:03:29	gonna add in a picture first of all has
00:03:27	00:03:31	to relate to what you just said but do
00:03:29	00:03:33	it after so then it kind of builds off
00:03:31	00:03:35	of that thought process and whatever you
00:03:33	00:03:37	were saying it helps it make a lot more
00:03:35	00:03:39	sentence it's a really good visual aid
00:03:37	00:03:41	so the first couple things I see I
00:03:39	00:03:43	outlined a couple bullet points you're
00:03:41	00:03:46	missing the informational point so this
00:03:43	00:03:47	is just an offer you know I would never
00:03:46	00:03:49	click on an ad where it's just an offer
00:03:47	00:03:51	it doesn't say anything about the
00:03:49	00:03:54	product what it's made out of nothing
00:03:51	00:03:55	like that you left out like if you want
00:03:54	00:03:57	to think about it like an essay you have
00:03:55	00:03:59	your intro and the conclusion but
00:03:57	00:04:01	where's the body where's the meat you
00:03:59	00:04:03	know it's like you got a big steak but
00:04:01	00:04:04	it's just a bone there's no meat on it
00:04:03	00:04:06	if you will so that's one thing I would
00:04:04	00:04:07	look usually that's just gonna be one
00:04:06	00:04:09	sentence again I'll give you an example
00:04:07	00:04:11	on how to do that for this in the next
00:04:09	00:04:12	slide so the second thing I see in this
00:04:11	00:04:15	is just basic stuff you gotta be able to
00:04:12	00:04:16	pick up on capitalize the L in link it's
00:04:15	00:04:18	the start of a new sentence that's got
00:04:16	00:04:20	to be a capital and this is just me
00:04:18	00:04:22	personally how I like to think about my
00:04:20	00:04:24	offers how I like to I don't to say
00:04:22	00:04:25	structure them how I like to say them to
00:04:24	00:04:28	whoever's gonna be seeing it
00:04:25	00:04:30	I would flip that around say 50% off
00:04:28	00:04:31	plus free shipping because the first
00:04:30	00:04:33	thing they see when they're on the
00:04:31	00:04:35	website is the price the actual price so
00:04:33	00:04:37	that comes first right the free or the
00:04:35	00:04:38	50% off then on the backend free
00:04:37	00:04:40	shipping as well it's kind it's kind of
00:04:38	00:04:42	an additional bonus on the back end so
00:04:40	00:04:44	that's what I would do now let me give
00:04:42	00:04:46	you an example on how its structure this
00:04:44	00:04:47	because it's not bad you have a frame I
00:04:46	00:04:49	can understand what you're doing what
00:04:47	00:04:51	you're trying to accomplish but it's
00:04:49	00:04:53	also just trying to go for you know it's
00:04:51	00:04:55	a come to my website come buy this
00:04:53	00:04:57	there's no actual like value prop inside
00:04:55	00:04:59	of there if you will there's nothing
00:04:57	00:05:01	actually entiking them for anything so
00:04:59	00:05:02	if we jump on over to the second slide
00:05:01	00:05:04	right here what would I structure at
00:05:02	00:05:06	number one which is his first example as
00:05:04	00:05:08	as you can see what kind of bounce back
00:05:06	00:05:10	and forth through what they said unicorn
00:05:08	00:05:13	plushie let me build off for that for
00:05:10	00:05:16	you I would say our new unicorn plushie
00:05:13	00:05:17	design again propping it up everything
00:05:16	00:05:19	is it's just putting it on a pedestal
00:05:17	00:05:21	making it look better sound better be
00:05:19	00:05:23	more appealing to that potential
00:05:21	00:05:25	customer and then at the end of that
00:05:23	00:05:27	sentence I would put an emoji I love
00:05:25	00:05:28	using exclamation points it's pretty
00:05:27	00:05:30	much just the equivalent to saying
00:05:28	00:05:31	something like you know you got to take
00:05:30	00:05:33	this out bro you're not gonna believe it
00:05:31	00:05:36	like you see the excitement in my voice
00:05:33	00:05:38	it's all about being excited you can
00:05:36	00:05:40	convey that through typing or on text by
00:05:38	00:05:42	adding in things like an exclamation
00:05:40	00:05:44	point so here's what I meant about
00:05:42	00:05:46	adding that whole like the meat you know
00:05:44	00:05:48	the middle sentence the the body of it
00:05:46	00:05:50	if you will the information I like to
00:05:48	00:05:52	use something where it's just a quick
00:05:50	00:05:53	one or two sentences about the product
00:05:52	00:05:55	what it's made out of the key features
00:05:53	00:05:57	all of that which you're going to be
00:05:55	00:05:59	expanding upon in your product
00:05:57	00:06:02	description over on your Shopify store
00:05:59	00:06:05	so here's an example made from our ultra
00:06:02	00:06:08	plush filling wrapped in a soft yet
00:06:05	00:06:11	durable fabric to ensure long lasting
00:06:08	00:06:13	quality that makes it sound so good I
00:06:11	00:06:15	just gave them two different pieces of
00:06:13	00:06:16	information that it's filled with
00:06:15	00:06:18	something that's high quality and I
00:06:16	00:06:21	toked about the actual fabric the
00:06:18	00:06:23	material it's durable it's not gonna rip
00:06:21	00:06:24	if they pull it or if their dog quickly
00:06:23	00:06:26	grabs it for a minute before they can
00:06:24	00:06:28	get it back you know it's not just gonna
00:06:26	00:06:29	be destroyed and it's also soft so I
00:06:28	00:06:32	just you know I threw in something I
00:06:29	00:06:33	just obviously made this up but based on
00:06:32	00:06:35	your product you're gonna want to look
00:06:33	00:06:36	at the actual information you have about
00:06:35	00:06:38	it like just come up with
00:06:36	00:06:40	something is interesting as you possibly
00:06:38	00:06:42	can that's what I would recommend you
00:06:40	00:06:44	know the the main key point that you
00:06:42	00:06:46	outline in the ad copy should be the
00:06:44	00:06:48	most interesting one out of all the ones
00:06:46	00:06:51	that are in your product description now
00:06:48	00:06:52	reordering the actual offer end of
00:06:51	00:06:54	things and notike how I didn't use an
00:06:52	00:06:57	emoji on that second one it's usually a
00:06:54	00:06:58	four point sequence with your ad copy so
00:06:57	00:07:00	the first one right here kind of hooking
00:06:58	00:07:02	them getting them interested giving them
00:07:00	00:07:03	some information what's the offer and
00:07:02	00:07:05	then where to get it so it's kind of
00:07:03	00:07:09	four points there this third one here
00:07:05	00:07:11	ordered today and get 50% off plus free
00:07:09	00:07:14	shipping and then use an emoji use
00:07:11	00:07:15	something like the shocked face you know
00:07:14	00:07:17	something like that that actually builds
00:07:15	00:07:19	off of it that makes sense you know it
00:07:17	00:07:21	helps them feel some sort of way it's a
00:07:19	00:07:24	visual representation of what you just
00:07:21	00:07:26	said and now this would be for Instagram
00:07:24	00:07:27	influencers you can do click the link in
00:07:26	00:07:29	my bio click the link above you know
00:07:27	00:07:31	click the button anything like that
00:07:29	00:07:34	wherever you're running your ads so that
00:07:31	00:07:36	bottom piece is the call to action if
00:07:34	00:07:38	you will so that's something that's
00:07:36	00:07:39	super important now this second one
00:07:38	00:07:41	right here someone sent me this one
00:07:39	00:07:44	they're advertising a swimsuit the first
00:07:41	00:07:46	thing I see it has a little bit too much
00:07:44	00:07:49	text on it Facebook will potentially
00:07:46	00:07:51	take a 50/50 shot if they demote this
00:07:49	00:07:53	you also if you're running Facebook Ads
00:07:51	00:07:55	you probably will not be able to use the
00:07:53	00:07:57	word bikini every single time I've heard
00:07:55	00:08:00	of it maybe for whatever reason you get
00:07:57	00:08:01	through but bikini is not a word you can
00:08:00	00:08:03	use in Facebook Ads you're gonna want to
00:08:01	00:08:06	use swimsuit or swimwear they're not
00:08:03	00:08:08	gonna let your ad be approved so in this
00:08:06	00:08:09	I can kind of tell you're doing
00:08:08	00:08:11	instrument fluency or just by saying
00:08:09	00:08:12	Lincoln bio but what I would do is I
00:08:11	00:08:16	would get rid of this first of all the
00:08:12	00:08:19	value prop so it says $29.99 value and
00:08:16	00:08:22	it says you can order the Blair swimsuit
00:08:19	00:08:25	for only $34.99
00:08:22	00:08:28	I'm getting some mixed signals there so
00:08:25	00:08:30	you're saying it's $30 value and now
00:08:28	00:08:33	you're trying to charge me 35 first of
00:08:30	00:08:34	all I never mentioned the price ever
00:08:33	00:08:35	even if it's a free plus shipping the
00:08:34	00:08:37	only thing I'll say it's free on that I
00:08:35	00:08:39	won't say the cost of shipping I will
00:08:37	00:08:41	not do that until they get to the
00:08:39	00:08:43	website so I would not bring up that
00:08:41	00:08:45	objection until they get there so this
00:08:43	00:08:46	should not be structured like that I
00:08:45	00:08:48	would also again similar to this
00:08:46	00:08:48	structure it's pretty much the same
00:08:48	00:08:49	thing
00:08:48	00:08:50	I
00:08:49	00:08:52	put your call-to-action at the bottom
00:08:50	00:08:54	you need to hook them first you need to
00:08:52	00:08:56	give them some sort of information I
00:08:54	00:08:57	like what you have going on here you
00:08:56	00:08:59	have a good a good deal the only thing I
00:08:57	00:09:00	would do is I would add a quick one
00:08:59	00:09:03	sentence you know a short little one
00:09:00	00:09:04	similar to this one right here just
00:09:03	00:09:06	saying something about the fabric or
00:09:04	00:09:08	something about how it stretches you
00:09:06	00:09:11	know something again fits to any body
00:09:08	00:09:13	type anything like that so free swimsuit
00:09:11	00:09:15	limited quantity available continue
00:09:13	00:09:17	building off of that I like that it
00:09:15	00:09:19	looks good but you're definitely gonna
00:09:17	00:09:21	want to kind of restructure it a little
00:09:19	00:09:23	bit so other than that that one looks
00:09:21	00:09:25	pretty good now this one right here I
00:09:23	00:09:27	like that you're attempting to go for
00:09:25	00:09:28	like the sleek style with no text on the
00:09:27	00:09:30	photo
00:09:28	00:09:31	I've seen those do well with something
00:09:30	00:09:33	like this you could definitely take your
00:09:31	00:09:35	own photo I'll also be making a video
00:09:33	00:09:37	toking about that sometime in the next
00:09:35	00:09:39	few days on how to very easily get
00:09:37	00:09:41	unique really high quality photos so
00:09:39	00:09:42	with that you could put something up
00:09:41	00:09:45	here down on the bottom explaining what
00:09:42	00:09:47	it is but this is extremely basic like I
00:09:45	00:09:49	if I started reading this I would not be
00:09:47	00:09:51	able to finish reading it because
00:09:49	00:09:52	there's no there's no loop there's
00:09:51	00:09:54	nothing that throws me off there's
00:09:52	00:09:56	nothing you know a visual flair it's not
00:09:54	00:09:58	engaging right so just explore a
00:09:56	00:10:00	handcrafted premium wallets and
00:09:58	00:10:03	accessories hmm Ford's from stainless
00:10:00	00:10:06	steel and great 2-time titanium mm
00:10:03	00:10:09	designed to simplify your everyday life
00:10:06	00:10:11	with style doesn't sound very convincing
00:10:09	00:10:12	doesn't sound very exciting there's no
00:10:11	00:10:14	Flair doesn't tell me where to get it
00:10:12	00:10:16	you definitely want to make sure you're
00:10:14	00:10:17	following a structure like this think
00:10:16	00:10:19	about that four-point process that's the
00:10:17	00:10:21	biggest piece of advice that I can give
00:10:19	00:10:23	to any of you guys watching and just
00:10:21	00:10:25	make it interesting like be logical if
00:10:23	00:10:27	you were reading this would you be
00:10:25	00:10:29	interested go show three of your friends
00:10:27	00:10:31	go show your dad your mom your uncle
00:10:29	00:10:33	your dog it doesn't matter show it to
00:10:31	00:10:35	them and be like yo is this interesting
00:10:33	00:10:37	like pretend like it's not even yours
00:10:35	00:10:39	you know make a joke in a negative light
00:10:37	00:10:40	be like yo look at how bad this
00:10:39	00:10:43	description is like how boring is this
00:10:40	00:10:44	and see if they agree see what they say
00:10:43	00:10:46	be like yeah I can make something so
00:10:44	00:10:48	much better what do you think and you
00:10:46	00:10:51	play it like that have you ever done
00:10:48	00:10:52	that you know just be creative with it
00:10:51	00:10:54	that's something I would recommend so
00:10:52	00:10:55	when it comes to ad copy it definitely
00:10:54	00:10:58	is important to have the right structure
00:10:55	00:11:00	because the ad itself is one of the most
00:10:58	00:11:01	important pieces right that's before
00:11:00	00:11:03	someone takes the mass
00:11:01	00:11:05	leap to leave whatever website whatever
00:11:03	00:11:07	platform they were on doing anything you
00:11:05	00:11:08	know toking to their friends they were
00:11:07	00:11:10	being entertained on Instagram or
00:11:08	00:11:13	Facebook and they're literally leaving
00:11:10	00:11:15	that to go potentially purchase a
00:11:13	00:11:17	product or leaving that platform and
00:11:15	00:11:20	going to an untrusted sources website
00:11:17	00:11:22	just for that so the ad copy is the one
00:11:20	00:11:24	point that comes in right before that so
00:11:22	00:11:25	you have to make sure you nail that it
00:11:24	00:11:26	is very very important and then
00:11:25	00:11:28	obviously running the ads the right way
00:11:26	00:11:30	and everything to do with that that's
00:11:28	00:11:31	what we covered econ remaster 2.0 if you
00:11:30	00:11:33	guys are not inside of there I always
00:11:31	00:11:34	leave that linked as one of the top
00:11:33	00:11:36	links down below you can check it out
00:11:34	00:11:39	but understanding that it's not just ad
00:11:36	00:11:41	copy it's not just your picture it's not
00:11:39	00:11:43	just your video your emojis your
00:11:41	00:11:45	marketing it's a puzzle and you gotta
00:11:43	00:11:46	put together all the pieces lay them all
00:11:45	00:11:48	out put them together and then BOOM
00:11:46	00:11:51	you'll start doing well so it's
00:11:48	00:11:53	understanding that entire process here's
00:11:51	00:11:55	a pretty decent touch on one of the
00:11:53	00:11:57	things that people kept asking me about
00:11:55	00:11:59	so again if you guys have any specific
00:11:57	00:12:01	requests on little things you want me to
00:11:59	00:12:02	do where I actually go through and do
00:12:01	00:12:04	live examples like this that other
00:12:02	00:12:06	people send me let me know what you want
00:12:04	00:12:08	to see in the comments down below and if
00:12:06	00:12:10	you enjoyed this video be sure to drop
00:12:08	00:12:12	like and as always we're past ninety
00:12:10	00:12:14	three thousand subs so help us hit that
00:12:12	00:12:16	100k milestone and then I see can
00:12:14	00:12:17	subscribe button down below and with
00:12:16	00:12:20	that being said I'll be seeing you
00:12:17	00:12:20	tomorrow the next one peace