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Revolutionize Shopify UX

Published on: June 3 2023 by pipiads

Inside Shopify UX introduces the celebration of the release of Shopify Editions, which is a twice annual digital experience that wraps up everything that Shopify has built in the last six months and presents it in a cohesive story.

The idea of Editions came from Shopify's CEO, Tobi Lutke, who wanted to help tell the company's product story better.

The project was done unusually, as it broke many traditional rules for product launches. It was an incremental work stream on top of everything that everyone had going, and they needed to borrow people from all across Shopify.

The project started with no content or concept, but they had to dive in anyway. They had free reign and permission, which was liberating, and it gave them a lot of freedom to make it what they felt it needed to be.

The creative process started by looking at references of similar formats from utilitarian to entertaining. They leaned into the strength of Hydrogen and made the site into a storefront, showcasing their products as products and giving them a uniform visual manifestation.

They also played with the digital and physical and came up with the idea of product tiles that are squishy, have a texture, and are animated. These illustrations were done in-house and anchored the site.

The team was made up of people from different corners of Shopify, and they collaborated closely to make this project happen.

The deep geek version of this episode goes into the origin story behind the project and talks about the wild and fast collaboration process between product and marketing. They also talked about how they navigated subjectivity, risk-taking, and creative work.

Overall, the project was a huge feat to bring together product and marketing teams across Shopify to tell the story of their product.

How To Design A Shopify Store Like a PRO (& Sell More!)

In this article, we will explore the importance of designing a nicely crafted Shopify store to increase sales. We will go over the must-have design essentials and layout for a successful Shopify store, using examples from various stores.

Crafting a nicely designed Shopify store is crucial for making sales. The store design is the first thing potential customers see before purchasing your product and navigating to the checkout page.

Store Design Layout:

- Home page should be clean and product-centered

- Include social proof and best seller alerts

- Consistency with product imagery

- Large product catalog needs to be displayed as cleanly as possible

- Product pages should be simple, with a focus on product imagery

- Include videos within product images

- Use high-quality product images


- Aloe Yoga

- Chaos

- Nerd Wax

Design Tactics:

- Compress images for faster loading time

- Use new Shopify OS 2.0 themes for faster, up-to-date designs

- Include a logo for branding

- Structure menu for easy navigation

- Use a color palette with no more than four colors

- Utilize conversion rate optimization (CRO) tools

Designing a successful Shopify store is essential for increasing sales. By implementing the must-have design essentials and layout, you can create an enjoyable and seamless shopping experience for your customers.

Inside Shopify UX S2 EP03 | CEO and founder Tobi Lütke on UX at Shopify

Welcome to Inside Shopify UX with Lola Oyelayo Pearson, UX Director at Shopify. In this episode, Pearson interviews Tobi Lütke, founder and CEO of Shopify. They discuss various topics related to user experience (UX), such as design systems, creativity, and the importance of designing for people. Lütke shares his perspective as an engineer who is passionate about UX and design, and how he balances creativity and practicality in his work. He also talks about the challenges of using design systems and the importance of having a cultural conversation about their purpose. Lütke emphasizes the need for designers to hone their own standards rather than relying on popularity contests or external influences to shape their work. Throughout the conversation, Pearson and Lütke share insights and experiences from their respective fields, drawing on analogies from jazz music and engineering to illustrate their points. Overall, the episode provides a thoughtful and engaging exploration of the role of UX in modern technology and design.

How To Design A Shopify Home Page THAT SELLS!

In this article, we will discuss how to create a great Shopify homepage that will increase sales and attract potential customers. According to research from Co-Marketing, 40% of website visitors will want to check out your homepage, no matter what page they initially landed on. However, poorly designed home pages can scare off potential customers before they even look at your products. To avoid this, there are several things you need to consider:

- The importance of a well-designed homepage

- Research from Co-Marketing

- How to design your own homepage

- Examples of successful Shopify homepages

1. Unique Selling Proposition (USP)

- Clear and concise display at the top of the page

- Summarizes what your brand stands for

- Displays what you sell

2. Above the Fold Content (ATF)

- Careful structure of the ATF content

- First impression is crucial

- No use of sliders or scrolling galleries

3. Do not sell too hard on the homepage

- Establish your brand

- Show why it matters to customers

- Represent both your brand and what's happening right now

4. Categories

- Clearly display categories

- Add to the User Experience (UX)

- Good UX equals credibility, which equals trust, which equals sales

5. Video is king

- Host a brand video that stands out

- Outsource if necessary

- Use the examples provided to improve your homepage

- Implement the strategies discussed

- Keep your homepage clean, concise and visually appealing

- Stay tuned for next week's article on using click funnels for drop shipping in eCommerce.

How To Design A CUSTOM Shopify Store THAT SELLS!

- Andrew introduces himself and shares that he will be showing viewers how to customize their Shopify store with a no-code page builder app.

- He emphasizes the importance of having a store that represents your brand and vision.

- Andrew mentions that he will be giving away the exact store he creates in the video to a subscriber.

Step-by-Step Guide:

- The first step is to get Shopify if you haven't already. Andrew provides a link to an extended free trial.

- Next, go to the Shopify app store and download the Gem Pages app.

- Gem Pages is a drag and drop builder that allows you to customize every component of your Shopify store.

- Andrew spends 15-20 minutes building a one-product store using a landing page template.

- He demonstrates how to add logos, animated CTA buttons, countdown timers, and other widgets to the page.

- Andrew emphasizes that Gem Pages is pre-optimized for mobile and tablet devices.

- He advises taking your time to design a custom Shopify store and enjoy the process.

- Andrew recommends taking advantage of the Gem Pages free trial to test out the app before committing to it.

- Andrew reminds viewers to be careful of impersonators and scammers on the internet.

- He thanks Gem Pages for sponsoring the video and recommends the app for its flexibility and ease of use.

- Andrew asks viewers what product they would ideally want to sell and offers to give away the store he created to a subscriber.

- He encourages viewers to have fun building their dream Shopify store and provides links to additional Shopify and app tutorials.

UX Audit: Shopify Clothing Ecommerce Website

UX Audit of an E-commerce Website

- This article provides a UX audit of an e-commerce website.

- The audit covers the homepage, category page, product page, and offers suggestions for improvement.


- Pop-up is problematic as it gets in the way of content and affects SEO.

- Value proposition needs a better title and a clearer message.

- Slider is distracting and has display issues. Suggestion to use a hero image instead.

- Menu pushes content down and creates whitespace. More information should be given above the fold.

- Inconsistencies in grammar and agreement errors affect trust.

- Testimonials are good but more are needed.

Category Page:

- Filters are important but need consistency and parallelism.

- Dummy text and tags need to be removed.

- Sorting by date may not be useful.

- Custom short descriptions and product images are necessary.

Product Page:

- Inconsistent sizing order needs to be fixed.

- More product images are necessary.

- Contrast issues affect readability.

- SKU may not be necessary.

- Consistency and readability are crucial for an e-commerce website.

- Value proposition needs to be clear and compelling.

- Pop-ups should not be intrusive and affect SEO.

- Filters need consistency and parallelism.

- More product images are necessary.

Elizabeth McGuane (Sr. UX Manager, Shopify) - Platform Design & Content Strategy

Elizabeth McQueen, a senior UX manager at Shopify, is a content strategist with 13 years of experience in UX design. In her talk, she will discuss how her skill set as a content strategist can help to describe the fundamental parts of complex products, and how these skills can help products grow and evolve.

Importance of Concept Clarity:

Concept clarity is crucial for good design because if people cannot agree on what something is, they cannot know how to use it effectively. The meaning of words and concepts change over time, just like the concepts in our products, companies, and team domains. However, we often resist grappling with this change, leading to communication failures in our work.

Identifying the Need for Change:

Companies need to identify when it's time to transform their concept models by considering their audience, the cost of change, and timing. A concept model that resonates with customers is crucial, and choosing names that feel right to us or are semantically accurate can lead to frustration and support costs.

Culture of Change:

Investing in language and clear concept models is essential, but it means nothing without a culture of change. Making concept definition a part of the process and ensuring that everyone on the team understands the world they are building towards can unlock immense power.


Design concept first, not surface first, by starting with meaning and semantic concepts. Listen to your users and pay attention to their feedback.

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