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Revolutionize Your FB Ads with LLA Strategy

Published on: November 20 2023 by Deins

Revolutionize Your FB Ads with LLA Strategy

Table of Contents:

  1. Introduction
  2. Understanding the Importance of Cost per Result
  3. The Strategy for Reducing Cost per Result in Facebook Ads
  4. Targeting Specific Audiences 4.1 Detailed Targeting 4.2 Custom Audiences 4.3 Lookalike Audiences
  5. Using Video Creatives
  6. Gathering Data from Facebook
  7. Creating Custom Audiences
  8. Creating Lookalike Audiences
  9. Duplicating Campaigns and Targeting Lookalike Audiences
  10. Going Deeper: Repeating the Process for Even More Detailed Audiences
  11. Conclusion

Reducing Cost per Result in Facebook Ads: A Step-by-Step Guide

Introduction

In today's digital advertising landscape, every marketer aims to achieve the best results at the lowest cost possible. In the case of Facebook ads, reducing the cost per result can have a significant impact on the overall effectiveness of a campaign. In this article, we will explore a strategy that can help you lower the cost per result for all conversions, whether you are targeting website purchases, initiate checkouts, or using lead forms.

Understanding the Importance of Cost per Result

Before diving into the strategy, let's first understand why reducing the cost per result is crucial. While it may not always be the most critical metric, showcasing the ability to lower costs can impress clients and demonstrate your skills as a marketer. Even though a slight difference in cost per lead might not make a significant impact, it's essential to find ways to save money on ad spend and ultimately maximize the return on investment for your clients.

The Strategy for Reducing Cost per Result in Facebook Ads

To tackle the challenge of reducing cost per result in Facebook ads, we will utilize custom audiences that no one else is targeting. By targeting specific audiences that have lower competition, we can potentially achieve cheaper results. This strategy involves several steps and requires gathering data from Facebook before implementing the custom audience technique.

Targeting Specific Audiences

When creating Facebook ads, you have the option to select detailed targeting based on audiences, interests, and keywords. However, relying solely on these predefined options can lead to increased competition and higher costs per result. To overcome this, we need to utilize custom audiences.

4.1 Detailed Targeting

In a typical campaign, you start by targeting the basic audiences from the provided list. This allows you to gather data and insights from Facebook.

4.2 Custom Audiences

To reduce costs, we need to create custom audiences that no one else is targeting. This can be achieved by utilizing the data gathered from your initial campaign. By selecting specific criteria like true play percentages, you can narrow down your audience to those who have shown genuine interest in your ad.

4.3 Lookalike Audiences

Once the custom audience is created, the next step is to create a lookalike audience based on that group. This audience consists of people who are likely to be interested in your offer based on their similarity to your custom audience. Since this audience is highly specific, competition for targeting them will be limited, resulting in lower costs per result.

Using Video Creatives

One key element for this strategy to work effectively is having video creatives. A video ad can gather the necessary data from Facebook, allowing you to create custom and lookalike audiences based on engagement levels. Videos tend to have higher engagement, making them an ideal choice for the initial ad.

Gathering Data from Facebook

To start building custom audiences, your video ads must run for a few days with a modest daily budget. This allows enough time to collect data and generate meaningful engagement.

Creating Custom Audiences

Once the initial ad has gathered enough data, it's time to create custom audiences based on the engagement metrics obtained. By selecting the appropriate engagement levels, such as true play percentages, you can create custom audiences of highly interested individuals.

Creating Lookalike Audiences

With the custom audience in place, you can now create a lookalike audience that resembles those who engaged with your initial ad. This lookalike audience will have limited competition, making it an attractive targeting option for achieving lower costs per result.

Duplicating Campaigns and Targeting Lookalike Audiences

To benefit from the lower costs associated with lookalike audiences, you need to duplicate your original campaign and target the newly created audience. By selecting the lookalike audience as your targeting option, you ensure that your ads reach individuals who closely resemble your engaged audience.

Going Deeper: Repeating the Process for Even More Detailed Audiences

Once the initial custom and lookalike audiences have been running for a while, you can repeat the process to create even more detailed and specific audiences. By going deeper into your targeting, you can potentially achieve even lower costs per result.

Conclusion

By implementing this strategy and utilizing custom and lookalike audiences on Facebook ads, you can significantly reduce the cost per result. It's important to remember that this process requires time, data gathering, and careful audience selection. However, the potential to achieve cheaper results and impress your clients with cost-saving strategies makes every step worth the effort.

Highlights:

  1. Strategy for reducing cost per result in Facebook ads
  2. Utilizing custom audiences for lower competition
  3. Importance of video creatives for data gathering
  4. Creating custom and lookalike audiences
  5. Duplicating campaigns and targeting lookalike audiences
  6. Going deeper for even more detailed audiences

FAQ:

Q: Can this strategy apply to any niche or offer? A: Yes, regardless of your niche or offer, utilizing custom and lookalike audiences can help reduce costs in Facebook ads.

Q: How long should I run the initial ad to gather enough data? A: Running the initial ad for a few days with a modest daily budget is recommended to collect meaningful engagement data.

Q: Do I need to create custom audiences every time I run a campaign? A: No, once you have created and optimized your custom and lookalike audiences, you can reuse them for future campaigns, resulting in more cost-effective results.

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