rhetorical analysis ads
Published on: January 31 2023 by pipiads
Rhetorical Analysis of an Advertisement
- Rhetoric is the art of persuasion, used in advertisements
- Three appeals of rhetoric: logos, ethos, pathos
Logos:
- Appeal to logic
- Examples: toothpaste commercials, statistics and data
- Factual information about the product that logically convinces the audience to purchase it
Ethos:
- Appeal to ethics
- Examples: commercials about helping kids
- Personal stories or anecdotes that make the audience feel empathetic and want to donate
Pathos:
- Appeal to emotions
- Examples: ASPCA commercial, music, images
- Draws on empathy to make the audience feel for the people in the commercial and want to buy the product
- Advertisements use rhetoric to persuade audiences to buy their products
- Understanding the three appeals of rhetoric can help analyze and understand the effectiveness of an advertisement.
Table of Contents About rhetorical analysis ads
How to Analyze Advertisements
How Advertisements Influence Us: An Analysis
- People are exposed to thousands of advertisements per day
- Advertisers have only a fraction of a second to make an impact
- Advertisers use a variety of subtle and not-so-subtle strategies
Analyzing Advertisements:
- Everything in an ad is a conscious choice by the advertiser
- The best marketers understand how to influence their target audience
- Colors, symbols, text, and arrangement are all used to influence viewers
Example 1: Clothing Ad with Dogs
- Dogs are used to tap into primal urges of scarcity
- Red background may induce hunger and urgency
- Dalmatians and sale suggest a rush to the sale, like firefighters rushing to a fire
Example 2: Juicy Couture Perfume Ad
- Follows the Z pattern of advertisement layout
- Peace Love evokes sentiments of the 60s and 70s hippie movement
- Nature elements and drug references also tie into hippie culture
- Juicy Couture font suggests upper class royalty
- Advertisements are carefully crafted to influence viewers
- Even seemingly simple ads have a lot of subtlety and intention behind them
- By understanding the techniques used by advertisers, viewers can be more aware of the influence of advertisements.
Rhetorical Analysis on Gatorade commercial
In this article, we will analyze the Gatorade ad campaign that targets people of all ages and encourages them to work out more and drink Gatorade afterwards. The ad uses various persuasive techniques, including logos, pathos, and ethos, to convince the audience to use Gatorade responsibly and only after sweating.
Key Points:
- Gatorade aims its audience at kids to adults ages ranging from 7 through 65.
- The ad uses logos to teach the audience how powerful their drink is and that it cannot be drunken casually due to the amount of electrolytes that are given.
- Gatorade uses pathos to show the praise and worship this drink is getting from Cam Newton, a credible quarterback of the Carolina Panthers.
- Ethos is shown in a way of how credible Cam Newton is since he works hard in the gym and comes into the store very sweaty.
- Gatorade clears up all the confusion on whether or not it's okay to drink Gatorade like a regular drink and tells the audience not to drink it unless they sweat.
- Gatorade's intentions are to send a message to the average customer to drink Gatorade in a responsible way, which is a teaching standpoint.
In conclusion, Gatorade's ad campaign is a well-crafted persuasive technique that uses logos, pathos, and ethos to convince the audience to use Gatorade responsibly and only after sweating. The ad is effective in educating the audience about the actual purpose of the product and encourages them to work out more to be privileged to drink Gatorade. Overall, Gatorade's ad campaign is an excellent example of how persuasive techniques can be used to influence consumer behavior positively.
Nike commercial Rhetorical analysis
Nike is one of the leading sports brands in the world, known for its high-quality products and innovative marketing strategies. One of its latest commercials, titled Short a Guy, is an excellent example of how Nike uses pathos, logos, and ethos to sell its products.
Main Points:
- The commercial starts with a boy riding his skateboard, and other kids call him out to join them. This is where the product begins to be sold, as it changes into different products that Nike offers for people who play basketball, such as high socks, shorts, shirts, etc.
- A group of people runs towards the guy and asks him to join them, appealing to pathos by showing a wide range of people of different races, ethnicities, genders, and body types. The commercial is trying to make people feel like they belong and can identify with the people in the ad.
- The boy switches from running to baseball, next to volleyball, and then lacrosse, finally to football and back to basketball. Nike uses different sports to indicate that their products can be used all year long. The commercial was strategically released in July, at the beginning of summer, trying to incite kids to go outside and play sports, indirectly convincing them to buy these products.
- Famous athletes are featured in different sports scenes, such as Mike Trout and Jared Richard in baseball, Andrew Luck in football, and Anthony Davis in basketball. This appeals to ethos, using famous professional athletes to promote the products, giving them credibility. It then indirectly appears to logos, stating that these people who are known for their great athletic achievement must use great products to help them train and improve.
- The commercial also appeals to pathos by showing the neighborhood from a high point of view, sympathizing with people living in low to middle-class areas, and stating that people can become great athletes by using these products, no matter where they come from.
Nike's Short a Guy commercial is an excellent example of how to use pathos, logos, and ethos to sell products. By featuring a wide range of people, different sports, and famous athletes, Nike appeals to emotions, credibility, and logic, convincing people that their products are of high quality and can help them become great athletes.
Rhetorical Analysis of Budweiser Super Bowl Commercial - 2015
- This article will analyze the 2015 Budweiser lost puppy commercial in terms of its rhetorical strategies and intended message.
- The target audience is not necessarily limited to American beer drinkers over 21, but rather anyone who shares the values depicted in the commercial.
- The purpose of the commercial is likely to sell more beer, and the message is likely centered around Budweiser and friendship.
Body:
- The commercial uses pathos to evoke emotions in the audience, particularly through the depiction of the lost puppy and its relationship with the owner and horse.
- The juxtaposition of scenes between the frantic owner and the lost puppy in the city highlights the emotional tension and adds to the pathos.
- The introduction of a villainous wolf also contributes to the pathos, as the audience is encouraged to hate the wolf and root for the horses to save the day.
- The final shot of the man drinking a Budweiser with the horse and puppy emphasizes the importance of friendship and suggests that Budweiser is the perfect beer to share with one's closest friends.
- The 2015 Budweiser lost puppy commercial effectively uses pathos to create an emotional connection with the audience and convey the message that Budweiser is the beer of choice for true friendships.
Rhetorical Analysis of Hyundai Car 2016 Commercial Kevin Hart
The Hyundai Super Bowl 2016 commercial featuring Kevin Hart has been targeted towards parents and teenagers alike. The commercial highlights the safety features of the Hyundai Genesis, which allows parents to track their family members during road trips.
Visual and Audio Aspects:
The absence of background music at the beginning of the commercial allows the audience to become fully immersed in the scene being illustrated. The addition of light-hearted music in the background sets the tone for the entirety of the commercial. The visual and audio aspects of the commercial work together to portray the message of safety and comfort.
Target Audience:
The commercial is targeted towards parents who are overprotective or concerned about their child's safety during road trips. It also speaks to teenagers who can relate to the example of dating provided in the commercial. The commercial provides a sense of comfort and control to those who yearn for it.
Message and Argument:
The commercial argues that the Hyundai Genesis provides safety to family members during road trips. It promises total vision to parents, allowing them to track their family members and ensure that no harm comes upon them. The commercial emphasizes the importance of safety and comfort when it comes to letting loved ones leave the house.
The Hyundai Super Bowl 2016 commercial featuring Kevin Hart successfully portrays the message of safety and comfort through the use of visual and audio aspects. The commercial provides a relatable example of teenage dating, but it also speaks to those who have concerns over their safety and the safety of their loved ones. The repetition of the phrase because the dad's got to do what a dad's got to do emphasizes the importance of safety and comfort, drawing attention and thought from the audience.
Good ads to do rhetoric analysis?
Iman is looking for a good advertisement in English to do a rhetorical analysis on it. This article will recommend an advertisement and analyze its strategies and methods.
Recommendation:
The recommended advertisement is the Purple Boys series by Purple, a company that makes mattresses, pillows, and seat cushions. The advertisement was created by Tim and Eric, a comedy duo known for their weird American humor.
Analysis:
The Purple Boys series is a weird and entertaining advertisement that has garnered almost five million views. The advertisement features quirky characters and surreal visuals that grab the viewer's attention. The advertisement uses humor to sell the product and create a memorable brand image.
The advertisement targets people who have trouble sleeping, especially on Sunday nights, and offers a solution in the form of a Purple mattress. The advertisement uses relatable situations and emotions to connect with the viewer and create empathy.
The advertisement also uses intertextuality by referencing other Purple ads and creating a shared universe for the brand. This creates a sense of familiarity and loyalty among viewers who have seen other Purple ads.
The Purple Boys series is a successful advertisement that uses humor, relatable situations, and intertextuality to sell a product and create a memorable brand image. The advertisement is a good example of how to use unconventional strategies and methods to stand out in a crowded advertising market.