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Rhetorical Gems: Good Ads

Published on: June 4 2023 by pipiads

The Nike commercial targets teenagers and adults through a powerful emotional appeal. The advertisement shows the products that the brand offers for different sports, including basketball, volleyball, lacrosse, football, and baseball. In this article, we will discuss how Nike uses ethos, logos, and pathos to promote their products and why the commercial was strategically released in July.


- The commercial starts with a boy riding his skateboard alongside an apartment, and other kids call him out to join them. This is when the product begins to be sold because it changes into different products that the 19 offers for people who play basketball such as high socks, shorts, shirts, etc.

- A group of people run towards the guy and ask him if he wants to join them. This is when the commercial appeals to pathos because it shows a wide range of people of different races, ethnicities, genders, and body types. It's trying to make people feel like they belong and can identify with the people in the course.

- The boy switches from running to baseball next to volleyball and then lacrosse, finally to football and back to basketball. They also use the different sports to indicate that their products can be used all year long.

- This commercial was strategically released in July because it's the beginning of summer, and it's trying to incite kids to go outside and play sports and indirectly trying to convince them to buy these products.

- In the baseball scene, when the boy goes back to the basketball court, famous athletes know between the sports. They come out and we're seeing asking the boy to come and join them. For example, in the baseball scene, Mike Trout and Jared Richard are seen, in the football scene, Andrew Luck, and in the basketball scene, Anthony Davis. It appeals to ethos because it uses famous professional athletes to promote the products, giving them credibility that they must be good.

- It then indirectly appears to logos because it states that these people who are known for their great athletic achievement must use great products to help them train and improve, and that the product they use must be of good quality. So they're saying that these are facts and that the products are good due to these people promoting and using them.

- In the end, it appeals to pathos as well because it shows the place that is supposed to be the first scene from the high point of view, and you can see that the neighborhood is a low to middle-class area. It's trying to make people who come or living in similar neighborhoods sympathize. It also says that people can become great athletes by using these products no matter where they come from.

The Nike commercial effectively uses ethos, logos, and pathos to promote its products. By appealing to emotions, credibility, and logic, Nike has successfully convinced its target audience to consider buying their products. The commercial's strategic release in July was also instrumental in inciting kids to go outside and play sports, and indirectly, encouraging them to buy Nike products. Overall, the Nike commercial is a masterclass in persuasive advertising.

Good ads to do rhetoric analysis?

- A request for a recommendation of a good advertisement in English for a rhetorical analysis

- The assumption that the requester is in advertising and wants to learn about different strategies and methods

- The purpose of the analysis is to understand the structure of the advertisement

Possible bullet points:

- Not many people know advertisements off the top of their head

- Tim and Eric are two comedians who represent a type of American humor that is not often seen

- The advertisement being recommended is for Purple, a mattress company

- Purple hired Tim and Eric to do a series of ads for them and let them do whatever they wanted

- The advertisement is weird and different from what is normally seen

- The advertisement has over 4.5 million views

- The recommended advertisement is a good one to analyze for understanding its structure

- More questions can be asked in the comments

- The full courses can be checked out in the links in the description

Rhetorical Analysis on Gatorade commercial

The Gatorade advertisement is targeted towards a wide range of age groups and encourages people to work out more and drink Gatorade afterwards. The ad uses logos, pathos, and ethos to educate the audience about the purpose of Gatorade and its benefits.

Key Points:

- Gatorade is a drink that should be consumed after working out, not as a regular drink

- The ad uses logos to educate customers about the electrolytes in Gatorade and how they are beneficial for those who sweat

- Pathos is used through the humorous interaction between the customer and Cam Newton, as well as the excitement and praise surrounding the drink

- Ethos is shown through Cam Newton's credibility as a hard-working athlete

- The ad aims to teach customers to drink Gatorade responsibly and to work out harder to earn the privilege of drinking it

Overall, the Gatorade advertisement effectively uses various persuasive techniques to educate its audience about the benefits of the drink and the importance of working out. The ad's message encourages responsible consumption and motivates people to push themselves harder in their workouts.

How to Analyze Advertisements

- We are exposed to thousands of ads per day

- Advertisers have a fraction of a second to make an impact on viewers

- Advertisements are carefully crafted to get our attention and create a positive association with a brand

Analyzing Ads:

- Everything in an ad is there for a reason

- Marketers understand how to influence their target audience through characters, colors, symbols, and text

Example 1: Dog Clothing Ad

- Dogs fighting over an article of clothing

- Red background and dalmatians suggest scarcity and urgency

- Zoomorphism used to tap into primal urges

Example 2: Juicy Couture Perfume Ad

- Uses the Z pattern for eye movement

- Words peace love evoke hippie culture

- Model surrounded by butterflies and nature imagery

- Fur and jewelry suggest upper class royalty

- Ad blends contradictory themes to evoke transformation and experimentation

- Advertisements are designed to appeal to specific target audiences and evoke emotions

- Analyzing ads can reveal deeper layers and connections to viewers that may not be immediately apparent

Rhetorical Analysis of Hyundai Car 2016 Commercial Kevin Hart

The Hyundai Super Bowl 2016 commercial featuring Kevin Hart has a relatable and humorous tone that appeals to both teens and parents. The absence of background music in the beginning allows the audience to fully immerse in the scene being illustrated. The light-hearted music that follows creates a barrier between the distractions around the audience and the commercial's message. The visual aspect and audio of the commercial work together to convey the argument that the Hyundai Genesis promises safety to family members through tracking capabilities. The traits promised by the car apply not only to parents with kids who are dating but also to those yearning for a sense of comfort and control. The repetition of the phrase the dad's got to do what a dad's got to do is an example of amplification that emphasizes the importance of protecting loved ones. Overall, the commercial effectively uses humor, relatability, and repetition to convey its message and appeal to a wide range of audiences.

Rhetorical Analysis of Budweiser Super Bowl Commercial - 2015

This article is a rhetorical analysis of the 2015 Budweiser lost puppy commercial. The purpose of this analysis is to examine the rhetorical strategies used in the commercial and understand what the company is trying to convey to its audience.

Target Audience:

The target audience for the commercial is not limited to American beer drinkers over 21, but potentially anyone who values the same kind of visual values demonstrated in the commercial. The audience may include beer drinkers who love puppies, those who believe in the classic American Dream, and anyone who values friendship.

Rhetorical Strategies:

The commercial uses pathos, or emotional appeal, to convey its message. The use of a lost puppy tugs at the heartstrings of viewers, while the relationship between the puppy, the horse, and the owner fosters a connection with the audience. The use of animals also adds ethos to the commercial, as they are typically not manipulative or sociopathic.

The juxtaposition of scenes, from the frantic owner to the lost puppy in the city, creates a sense of sadness and emotional attachment to the puppy. The introduction of the wolf as a predator adds to the emotional weight of the commercial, as viewers are meant to hate the wolf and root for the horses to save the day.

The message of the commercial is simple but effective: Budweiser is the glue that holds friendships together. The final shot of the man drinking a Budweiser with the horse and puppy emphasizes the importance of friendship and how Budweiser can deepen those relationships.

Overall, the Budweiser lost puppy commercial uses emotional appeal and animal ethos to convey its message of friendship and the importance of deepening those relationships with the help of Budweiser. The use of visual rhetoric, such as the hat with the Budweiser logo and the relationship between the animals, reinforces the company's brand and message.

Top 5 Ads (commercials) to Analyze for Middle School

In this article, we will discuss the societal views and stereotypes that women face when they aspire to achieve greatness. Women who aim to achieve something in traditionally male-dominated fields are often labeled as crazy, irrational, or delusional. However, it's time to break this stereotype and show what crazy can do.

The Endless Road:

- Women are often discouraged from pursuing their dreams, especially in male-dominated fields.

- However, if they are passionate about something, they should not let societal stereotypes hold them back.

- There is an endless road to rediscover, and women should embrace it without fear of being judged.

Societal Stereotypes:

- Women who show emotions are often labeled as dramatic.

- Women who want to play against men are considered nuts.

- Women who dream of equal opportunity are called delusional.

- Women who stand for something are labeled as unhinged.

- Women who are too good are seen as having something wrong with them.

- Women who get angry are considered hysterical, irrational, or crazy.

Breaking Stereotypes:

- Women running marathons, boxing, dunking, coaching NBA teams, and competing in traditionally male-dominated sports are often labeled as crazy.

- However, it's time to show what crazy can do and prove the naysayers wrong.

- Women should embrace their passions, no matter how unconventional they may seem, and show the world what they are capable of achieving.

Max's Tickling:

- Last Thursday started out like any normal day until Max started tickling me.

- Julie came home and used Resolve pet expert, which left no odor, no stain, and no trace of the incident.

- Whatever happens, it's no big deal, and we can always find a solution to our problems.

Women face numerous stereotypes and societal barriers when they aspire to achieve something great, especially in traditionally male-dominated fields. However, it's time to break these stereotypes and show what crazy can do. Women should embrace their passions and prove the naysayers wrong, no matter how unconventional their aspirations may seem. With determination and perseverance, women can achieve greatness and inspire others to follow in their footsteps.

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