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Published on: December 23 2022 by David Cantero

In today's digital world, social media platforms have become a crucial part of every business's marketing strategy. Facebook, being the largest social media platform, offers immense opportunities to realtors to reach out to their target audience. Running a Facebook video ad can help realtors promote their business and attract potential clients. In this article, we will discuss the steps involved in creating and running a successful Facebook video ad for a realtor.

Step 1: Define Your Objective

Before creating a Facebook video ad, it's crucial to define your objective. Are you looking to generate leads, increase website traffic, or promote a new property? Once you have a clear objective in mind, you can tailor your ad to achieve that goal.

Step 2: Create Your Video

The video is the heart of your ad, and it should be engaging and visually appealing. Use high-quality visuals and keep the video short and to the point. You can showcase your properties, introduce yourself, or share customer testimonials in the video.

Step 3: Choose Your Target Audience

Facebook offers a wide range of targeting options that allow you to reach your ideal audience. You can target people based on their location, age, gender, interests, and behaviors. This helps you to ensure that your ad reaches the people who are most likely to be interested in your services.

Step 4: Set Your Budget and Schedule

Facebook ads allow you to set a daily or lifetime budget for your ad campaign. You can also choose the duration and schedule your ad to run at specific times of the day or week. This allows you to maximize the impact of your ad and reach your audience at the right time.

Step 5: Monitor and Analyze Your Ad Performance

Once your ad is up and running, it's essential to monitor its performance regularly. Facebook offers detailed insights into your ad's performance, including impressions, clicks, and conversions. Use this data to refine your ad and improve its performance.

Running a Facebook video ad can be an effective way for realtors to reach their target audience and promote their business. By following the steps outlined in this article, you can create a successful ad campaign that helps you achieve your business objectives. Remember to define your objective, create an engaging video, target your audience, set your budget and schedule, and monitor your ad's performance to ensure its success.


Hey everyone, welcome back! Today I want to talk about a new client of mine, Luan, a real estate professional who has been in the business for 35 years. She reached out to me because she wants to start producing videos and running Facebook ads every week, but she doesn't quite know how to do it herself. So, I'm going to be running a simple video ad for her.

Now, let's talk about the five steps to implement on social media to capture more leads and build your personal brand fast.

Step 1: Listing all your links.

Step 2: Running the like ad and taking that like count up a few thousand.

Step 3: Targeting your local area and running Facebook or Instagram ads to capture leads.

Step 4: Creating a landing page that captures the lead.

Step 5: Setting up an email automation series to nurture your leads.

For Luan, we'll be starting with step 3, running a video view ad to get a few thousand people in her local area to see it. Once we achieve that goal, we'll move on to steps 4 and 5.

I highly recommend creating an intro video on your cell phone to introduce yourself to potential clients. This is a powerful engagement tool that can help you build your personal brand.

To run the ad, we'll be using the Facebook Ads Manager. First, we need to select the housing option. Then, we'll start with a video view ad to get people in our local area to see it. Once we achieve our goal, we'll move on to the next steps.

Remember, targeting your local audience is crucial for a local business owner like a real estate professional. Don't just throw your content out on social media and hope for the best. Run targeted ads and capture leads to turn them into closed escrows.

If you need help with your social media marketing, feel free to reach out to me. Let's take your business to the next level!

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