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Sabotaging your eCommerce sales - WTF Award

Published on: December 22 2022 by Ecommerce Aholic

Are you struggling with low eCommerce sales? Are you doing everything you can to drive traffic and conversions but still not seeing the results you want? It's possible that you're unintentionally sabotaging your own sales. In this article, we'll explore some of the common ways eCommerce businesses sabotage their own success and how you can avoid falling into these traps.


1. Failing to Optimize Your Website

- Slow loading times

- Poor mobile optimization

- Confusing navigation

- Lack of social proof

2. Ignoring Customer Feedback

- Not responding to reviews

- Ignoring complaints

- Failing to ask for feedback

- Dismissing negative feedback

3. Poor Product Descriptions and Images

- Lack of detail

- Low-quality images

- Inaccurate descriptions

- Failing to highlight benefits

4. Overcomplicating the Checkout Process

- Too many steps

- Forced account creation

- Hidden fees

- No guest checkout option

5. Neglecting Marketing and Advertising

- Inconsistent messaging

- Focusing on the wrong channels

- Not testing and optimizing campaigns

- Ignoring your target audience

If you're not seeing the eCommerce sales you want, it's time to take a closer look at your website, customer feedback, product descriptions and images, checkout process, and marketing efforts. By avoiding these common mistakes, you can improve your chances of success and boost your online sales. Remember, it's not just about driving traffic, but also about creating a positive and streamlined user experience that encourages conversions.

Sabotaging your eCommerce sales - WTF Award

Have you ever come across an e-commerce website that sabotages its own sales with something so silly that you thought it had to be intentional? In this article, we'll be discussing one such case and pointing out the mistakes made by the company.

Case study:

Eric Holman recently purchased a queen-sized mattress from Sattva for around $2,000. After the order confirmation, Sattva sent him an email that cast doubt on his purchase. They asked him to postpone his order if he had never slept on a pure latex mattress before, as they did not want to inconvenience him with a return.


This email seems counterproductive as it discourages potential customers who have already done their research and made a purchase. It raises doubts in the customer's mind and suggests that they cancel their order and go to a competitor. Moreover, most customers buying a latex mattress are likely doing so for the first time and need the trial period to get used to it.

Sattva's post-purchase email is an excellent example of sabotaging their own sales. It's essential to ensure that all communication with customers is clear, reassuring, and helpful. The e-commerce industry is highly competitive, and even a small mistake can lead to lost sales and damage to a company's reputation.

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