sales ads near me
Published on: February 2 2023 by pipiads
Table of Contents About sales ads near me
- Zero Sales With Facebook Ads? Here’s The Instant Fix!
- Zero Sales from Facebook Ads?! Here's the Problem...
- Increase Sales with Youtube Ads [Google Ads Video Campaign Set-up Guide]
- 5 Insane Google Shopping Ads Strategies (Shopify)
- NEW Facebook Ads Creative Strategy DOES $5,000,000 IN SALES...
- How To Generate Tons of Quick Sales With Facebook Ads
Zero Sales With Facebook Ads? Here’s The Instant Fix!
let's tok about what to do when you are getting zero sales with facebook ads. this is a pretty common problem out there. if you're facing this issue, you are not alone. in fact, more than 70 percent of brands out there- they are not getting the desired results. there are multiple reasons behind that, which i'm gonna tok about with in this video. so when we are approaching any ads, when you are putting out- they are some kind of ad creatives on facebook, instagram, tiktok- the platform here doesn't matter- you have to ask yourself this question: do i actually spend enough? on my ad level, one of the most common mistakes is that when i'm making ad account audits for this partikular brands, i usually see that actually they are looking at how much my asset has spent instead of how my ad creative has spent. we have basically these three layers, three levels of any kind of ads: campaign, adset and ad. at the asset level: here we are setting our audience, that we are trying to target our budget, the schedule, the optimization. at the ad level: here we have our beach goals, our ad copy, our ad creatives and most business owners and most advertisers. they optimize their ads based on how much my asset has spent, if they look at: oh, this asset has penned my average cost. it has not got any sales. i'm gonna turn it off. and this is the worst approach because sometimes you could have on your ad level some ad creators that actually have a very high return spin at very low cost. so what i highly recommend is optimizing on the ad level and the bare minimum that you have to spend on the ad level is your usual cost per purchase, your usual cost per acquisition. so you have to know how much you are spending on average to acquire a customer. let's say it's 50 at the ad level. every single ad has to spend at least 50 dollars before you turn it off or before you take it and you paste it in the scaling campaign. however, there is one exception: if you really see that an ad creative is performing very, very badly and you know like on average, your click-through rate is, let's say, one percent, but for that partikular ad is like 0.2, 0.3 and your cost per click is very high, in that case you might turn it off before it spends your usual cost per purchase, but you know the discrepancy between your average click-through rate and the cliff rate that you are getting for that ad you are trying to optimize should be significant, pretty consistent. if you are seeing that, you know your click-through rate is 0.8 and your average clip rate is one percent, i would still leave that ad a run until it's spent enough. the second thing that we have to look at when we're not seeing any sales that are coming from facebook and instagram ads is looking and finding out exactly of a core problem, not the problem that, like we are seeing at the surface, like the visual part of iceberg. we have to dig very deep to find out exactly the causes, the reasons why we are not getting those sales. trying to figure out what way of a main problem is boils down to looking at every single metric. i usually what i do is i break down the entire ad account and i look at each metric to figure out where is that core problem? i look at my purchases. i look at my initial checkout, actual card content views. i'm toking about like in terms of numbers. i look at also at my landing page views, cost per click, click through rate, conversion rate, ranking- and i know i'm toking about with very many metrics. so i'll make sure i will put here a video where i tok about every single metric and how i customize my columns to figure out with how my ads are performing and to figure out where is my core problem. and usually there are two scenarios. one is when you are getting tons of clicks and i assume that you are optimizing for purchase and this is your go-to optimization. if you're trying to get conversions and let's say that you are still getting like tons of clicks with that optimization but you are not getting sales, in that case the problem is not in your ads but in your website. and now, when i'm saying website here, you have to dig even deeper in finding out exactly where is the gap. if you have a huge discrepancy between actual card and initial checkouts, when the problem is at the cart page, if you have many initial checkouts but very few purchases, the problem is that your checkout page. you got an idea. so look at exactly where people stop converting and solve that exact problem like: think about it, oh, i'm not getting sales. what should i do now? do not overthink it and like: look at, oh what? what should i do? like why my ads are not performing. look at exactly where is the problem and focus only on that. the second scenario is you have very high cost per 1000 impressions, very high cost per clicks, very low click through rates. in that case, the problem is in the ads. so now you have to focus on testing more ad creatives, creating better ad copies that will artikulate the message of your brand and notike my language. i do not say testing audiences, i say testing creatives because currently facebook has a very good targeting. they are going to target your right audience based on your creatives. so if your creatives are good, they're going to target the right audience and if your creatives at the same time, artikulate the message and compel your audience, is going to perform very well. so, essentially, when you are getting zero sales in your ad account, there are two things that you have to focus on and there are only two solutions to that. one is testing more creatives based on your previous data. meaning is that you look at your previous ads that you run, you look how they perform, you look what performed well, you look what performed worse and you ignore and you kind of put away the things that have not worked and you focus more on the things that worked. and the second solution is optimizing consistently your landing page or your product page, again based on your previous data. how can you look at your previous data? you have multiple apps- for example, lucky orange if you're on shopify or hot jar- where you can track the behaviors of your visitors and see where they stop performing, what kind of difficulties they have, and, like you, just need to be creative. you have to find out where a person is stopping in your funnel and solve that right away. some of my viewers will say something like: well, archie, i've tried everything that you said. i've run new ad creatives for the past six months. i've launched new ad creators every single week. i've optimized my conversion rate, like my website is optimized for conversions. i know that everything is just nailed perfectly, but i'm still not getting singles in my facebook account. what is the problem in that case? so the issue is that no one wants your product, and i want to be transparent with you because i want actually to be this kind of a wake-up call, because if you don't understand that the customers don't want your product, you're gonna keep spending money, in fact, wasting your money in ads, your time as well, optimizing these things. at the end of the day, your customer is the best marketer, not me, not you. your customers are the best marketers in the world. if they like the product, they're gonna purchase and they're gonna promote your product forever to their family, to their friends, when maybe on their social media, if they don't like it, then i'm gonna purchase and they're not gonna promote your product, your business at all, just like any bit. they're not gonna take your product and promote it like with any kind of reasons. one thing that you have to understand as a business owner is that when you are trying to sell your products, it simply is an exchange of your product and the customer's money. and when the customer doesn't value your product and they value more their money, they're not gonna make this exchange. on the other hand, if they value more your product instead of their money, they're gonna be happily and gladly make this exchange. so from now on, everything that you do around your business, you have to ask yourse.
Zero Sales from Facebook Ads?! Here's the Problem...
hi guys, it's ben heath from lead guru, and in this video i'm going to tok about what you should do if you've generated zero sales from facebook ads. if you've run facebook ads for you know a little bit of time, you're relatively new to this and you've tested a bunch of things and just nothing's working. perhaps it's zero sales, perhaps it's a couple of sales, but just you're just not getting any results. what's most likely the problem there and what should you do about it? that's what i'm gonna be toking about in this video. now, before i get into that, trying to very quickly ask you to smash that like button, please click that thumbs up button. that'd be much appreciated and help me out. and, of course, subscribe to my youtube channel if you are new and haven't done so already. so a lot of facebook advertisers go through this, you know, usually when they're relatively new to facebook advertising, but not always- where they're advertising something and it's just not working. they're testing a whole bunch of different stuff and they're getting, as i said, either zero sales or just a couple of sales. nothing that's sustainable, no results to speak of. what's most likely the problem there? one assuming that you haven't made massive errors, so i'm going to assume, for the purposes of this video, that perhaps you've been through one of my tutorials on how to set up a campaign, or someone else's, and you've got the basics of your campaign set up properly, not glaring errors, like you're advertising to 3000 people, which is way too small an audience size, provided you haven't made massive errors that you can. you can find out how to avoid those by watching any sort of tutorial online of how to set up a campaign and you're still not generating any sales. it's most likely your product, your service, what, what you're offering and the price point you're offering it at there's most likely not demand for your product or service or offer at the price point you're offering it at now. yes, when people see this scenario and they see zero sales, they think, oh okay, i haven't got my campaign set up properly. so that's when they start to educate themselves, which is great. you know, educating yourselves via places like youtube and through course and stuff is absolutely what you want to be doing. but then they start changing things. right, they start- i'm at the ad set level right here- and they start coming in. they go. or should i be using dynamic creative? should i be changing my targeting options. should i change my placement options? you know, and i think that it's- the settings within a facebook ad account is what's gonna make the difference between sort of zero sales in the campaign working really well. that's unlikely to be the case. yes, if you're relatively new to facebook advertising, there are almost certainly things that can be improved within your ad account, even if you're an experienced advertiser. there's probably things that an agency like mine could look at and be like: well, we're going to improve this and that and all that sort of stuff and that might get you 20, 30, 40, 50 improvements in results. but obviously, if you're looking at zero sales or just way off, where you need to be, getting a 40 improvement in results is not going to do it. you need to change things massively in order to see great results and that nearly always comes down to whatever's being offered. a great offer will make up for a poorly set up campaign. it doesn't matter how good your campaign is set up. you could have the perfect ad campaign, beautiful ad, creative, perfect targeting, all the settings dialed in with a bad offer or something that's way overpriced so there's not demand for it. it's not gonna work. the offer will make up for a bad campaign. a bad offer cannot be made up for with a great campaign. there's something i really want to stress here now, of course, you want to optimize the campaign as much as possible, because we all want the best results possible, but if you're getting zero sales- and that's why sort of the scenario we're in here is really important, getting zero sales or very, very few- it's probably your, your product and your price point. and when i say people, that people, a lot of people, go: well, i know my product sells, i know my service sells. you know lots of people, other people offering it, and that's why it's important to include the price point here. you might know that there's tremendous demand for your product, but if there are other people on facebook advertising that same product for 20 less, 30 less- and i'm toking about the same product here- you haven't got like a differentiated brand or higher quality, but the same product, like typical, with drop shippers and things like that, for 20 less and they're advertising the same people which, let's be honest, a lot of the time your competition is gonna be advertising to the same people on on facebook, and that's the way all these advertising platforms work. you're not going to generate many sales. you know, if i see a product pop up and it's, you know, 30, and i see- and i've been seeing ads over the last month for the same product for 25 or 20 dollars, you know it's not gonna work. so what can you do about it? there are lots of different ways you can improve your offer. it might be that you need to sell a different product or service. it could be as simple as that. often it's. you need to package it differently. what's your offer? buy one, get one free, limited time discount. we'll throw in an extra something, um, to make it more appealing. um, sometimes it- you know that that's on the sort of incentive side of things. sometimes it's differentiating on quality. our product has x, y and z difference to the competition. that's why you want to go with ads, because it's better. there needs to be something tangible and facebook advertisers often forget this. they think it's all about the data and the settings and the, the tweaks and adjustments and it and it is that's important part. but it's also about your advertising- real stuff to real people, and real people are going to make rational, logical decisions over whether your product is better than theirs. it's not like if your facebook advertising good enough. you can sell anything to anyone. not true at all. it needs to be a good offer and if you're generating zero sales, that's where you need to start. that's what you need to focus on. i know it could be frustrating. i know that's probably not what you want to hear. it's often much quicker and easier just to change the setting within a facebook ad campaign and and hope that that improves your results. but if you're generating zero sales, it's almost certainly not gonna do it now. if you're 20 off, where you need to be- then yeah, there's probably demand for your product and that's fine, and you can focus on the in ad account adjustments that you can make to help improve things. um, but but just be aware- and i try and do this with all my content- is try and give you guys the truth and the information that you need to to get the best possible, because i think it's just a waste of everyone's time, right, if i, if i just tell you: ah, change the setting and you're guaranteed to see success. that's not true. you need the truth because you need to be able to do things now before you go and tear up your product or service offering. go. this doesn't work. i need something else. make sure you spend a good amount of money and give it a good amount of time to really test it first. so if you're going, i generated zero sales, i've been advertising for two days and you're thinking that this advice applies to you now. it does not. do not kill a campaign after two days and say this product doesn't work. please give it more time. give it a couple of weeks. if you're still generating zero sales after a couple of weeks, then this advice applies and you probably want to change your product, uh, or service or whatever it is that you're offering. okay, you have to give it a good amount of time. same with the spend, right, if you're looking to acquire 10 000 customers, don't spend 300, not generate any sales and
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Increase Sales with Youtube Ads [Google Ads Video Campaign Set-up Guide]
welcome back to my YouTube teaching series called get Google ready in 2023, and in today's video, I'm going to be taking you through the step-by-step process and how you can set up your video campaigns in Google ads, which most people will refer to as YouTube ads. but before I get to the step-by-step process and showing you how I set up my video ads campaigns in Google ads and the strategies that I use for small campaigns and also large campaigns for large companies like Suzuki, is that for success with video ads or YouTube ads, you need to make sure that your ads have these top five core principles, and the reason for that is you. you do need to remember that with video ads, if you're going to see any level success, you need to have high quality video ads. and when I mean high quality video ads, I'm not saying that you need to have super ridiculous High budgets, although you do need to make sure that you have that Baseline video and audio quality. but even if you've got got the highest video quality and the highest audio quality, if your ads don't have these five core principles, you're never going to see success with your video ads, even if you're using the most advanced and the correct structure for your campaigns. and the first of these five core principles is that your video ad needs to have a strong hook, and what I mean by that is that you need to give the person a reason to actually watch your ad. think about the user Journey that someone is having when they're going to be seeing one of your video ads. they're currently watching another video and they're just waiting for that six seconds to finish so that they can skip your ad. So within that first six seconds, you need to give the user a reason for them to watch your ad. and that brings us to a second point is that within that hook, you need to either build desire or highlight a problem that the user is currently facing. and then, once you've highlighted that problem or built some desire, this is where it comes to 0.3, in that you need to introduce your product as the solution. so your product needs to be the solution that will quench that desire or will be the solution to the problem that they are currently facing. and then that brings us to the last two principles that you need to have in your ad is that, after you've got their attention, you've created the desire or built up the problem, and then you've also introduced your product as the solution. you need to finally also be able to communicate trust and also your brand Authority, and then finally give them a really strong call to action, in that you're making it very clear of not only what you want them to do, but how they can go through any of that, complete that purchase or fill out your forms so that they can inquire about your service. so, very quickly, that's the top five core principles that you need to include in all of your video ads, just so you can make sure that you're going to be start seeing some success. and now that you know those top five things that you need in each and every one of your video ads, I want to now take you through the structure that you need to be using for your YouTube campaigns. now, I do want to stress that in this video, I'm going to be going through a very basic structured campaign setup. I do use some more complicated structures where you're taking users on a journey or a flow of a different number of videos, which will introduce all of those Concepts I spoke about in Greater detail, but for this one, I'm very much aiming at people who are looking at starting their first video campaign. but, having said that, I will also stress that this very simple structure which I'm going to be showing you, I've used on large campaigns like Suzuki, where they are spending up to 30 to 50 000 a month. so, while it is a simple structure, it is also a highly effective structure that International brands are using, and let me show you what that looks like right now. for success with your YouTube campaigns, you need to make sure that you're separating out your different audiences. so in here we have our campaign, so our Google ads video or YouTube campaign, and then from there I break it out into at least two different ad groups, and what I'm looking at these ad groups is that this first one, I'm targeting some different audiences, and this could be collections of YouTube channels for your remarketing or your interest in Affinity lists. so what this one is, this is looking at targeting larger amounts of YouTube channels based on their core audiences or their interests. and then this second ad group is more specific and this can be the one that you're targeting specific channels. and- and what I like about this strategy is that, especially if you're dealing with Niche, where there might be some really strong Market influences, what you can do is you can specifically Target those channels so that you're reaching out to those users who you know are going to be your core buying markets for your product or your service. and it can be a much more cost effective way of rather than reaching out to that influencer and doing a brand deal, is that you can go through and specifically Target their users with core messages. the only thing that I would say about this structure is that there has been other times where I've run this as two separate campaigns. so I have one campaign which is more just a general campaign and where we're targeting those audiences and channels by interest, and then I have a second Campaign which is targeting those specific channels, and one of the core benefits for that is is that you're able to better control the budgets and the spending between these two ad groups. so now that we've gone through the overview of the five core elements that you need in your ads so that you can see success with your video ads, and then I've also taken you through a very simple campaign structure that you can copy and use in your own video campaigns, it now comes to the time where I'm going to take you through that step-by-step process and how you go about and set up a video campaign. now I do want to mention that I will be going through these steps in quite a fast process, but never fear if you do miss any of these steps. all you need to do is to follow that link in the description section below and you can get a free copy of my video campaign setup guide, and this has got all the screenshots of the step-by-step process so that you can easily follow it along as you go through and set up your very own video campaign. so right now, let's jump into that screen share. so when you're in Google ads, you want to go into your new campaign selection and then from here you have to choose what is your campaign objective. now I see time and time again that people will go through and create a campaign without a goals guidance and- and I have to stress that is the worst thing that you can do- you want to be making a selection for either sales or leads, and the reason for this is that a core understanding in Google ads is that your conversion data is held at the account level, not your campaign level. so what I mean by that is that by selecting either sales or leads, you're letting Google know that you're wanting to attract either new sales or leads, and it will build into your campaign some of the conversion data which is already at your account. so what you're doing is you're feeding into your campaign the Baseline learnings that Google already has about the type of people who not only interact with your ads, but that they're more likely to go through and complete a sale, so buy your product or inquire about your service. so if you're an e-commerce brand, you would use sales. if you're a service based industry, you would lose leads, and in this case, I'm going to go through and choose leads and then, once you've selected your campaign objective, it'll bring you down to the next option, where you want to go through and choose the conversion goals. now you can go through and remove any of these that you like, so I'm going to remove this phone call le.
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5 Insane Google Shopping Ads Strategies (Shopify)
one question I'm always asked, shree, how do I scale consistently and generate consistent profits with Google ads? in this video, I'm going to show you five different ways- strategies, you could say, that are going to help you generate consistent cash flow for your Ecommerce business. you're in and year out. let's start off with the first strategy for a consistent success, and this is scaling your campaigns in general, or just launching your campaigns with a location in mind. now, what do I mean by this? exactly a lot of e-commerce store owners follow my other videos where I mentioned you need to launch one performance Max Campaign together data. you may even launch a one standard shopping campaign to gather data, but once that eCommerce brand starts to get enough data, the place where they go wrong is they don't use that data significantly, and one of the main things within that data that about 99 of e-commerce store owners completely forget about is the locations. now, if we go inside this ad account right here, go inside one of the performance Max campaigns and go over to location, we can still see a lot of important data that is associated with this specific e-commerce brand. now there are actually ways to look at the specific States, cities, even counties, to see which one is doing well, which one is not doing well. you can do it by simply clicking on the targeted location. so in this case I like to kind of narrow down by the state individually. and even with the performance Max campaign you have the ability to actually get all of that information. so the number one missed opportunity is a scaling based on these locations. the strategy here and the tip here is very simple. all you need to do is gather all of your locations which have crossed a certain number of conversions- it could be based on your given scenario- for me it could be five conversions or even 10 conversions, based on how fast I am scaling- and put all of those locations- it states in this case inside one performance Max campaign, one standard shopping, to make the scaling location based instead of the generic product based or kbi based. and this really helps the campaigns narrow down a bit further into each given State, because the reality is each different state, each different city even has different kinds of people with different kind of ideologies, so on and so forth, that they don't always interact the same way with your product all together. so we want to kind of separate the good States or the good cities from the bad one. so in this case, for this e-commerce brand specifically, that the bad States. it would be these ones right here which I spent a decent amount of money- for example, 300 in Louisiana, but zero sales- Maryland- 273 dollars, and so on and so forth. these states would enter their separate bad States campaign or they will just completely get excluded, because the days of just scaling based on the product itself, based on the kpi, are officially over. the location-based scaling isn't the new way to ski. let's move on to number two tip and strategy I'm implementing now and in 2023 for massive scaling, that is, singular performance Max campus. now, what do I mean by this exactly? if we go inside of one of these specific stores right here- a specific ad account- in this case it's a completely different brand- and look at some of the performance vaccine events which are running, we can see that there is a one pmax campaign right here and another one right here. both are only for a select few skus which have some sort of similarity with each other. this means the amount of product within each of these pmatiks campaigns is one to two, maximum three, but we can see just the amount of results these two PMX campus have been generating. I mean, this has crossed six figures: 115 000 at almost a 4X worldwide, is this one ninety one thousand dollars and a 4.82 x row X? and the reason why I recommend this and why I'm doing this more and more often, which is feeling based on singular, is performance Max campaigns, meaning for a single product with multiple skews or two or three different products, only no more than five- is because I'm finding each performance Max campaign is gathering a lot of sufficient data, and that, too, very, very narrow data, when you kind of make the performance foreign, rather than just putting a bunch of different products, a bunch of different skus together. and again, my theory behind this- and I may be completely wrong, by the way- I personally believe the pmax campaign has now the ability to go out and, with a very direct approach, find the right kind of audience members, find the right kind of buying intent, audience for those few products, rather than just getting confused with a whole bunch of different products. so this is something I'm trying a lot, not only for my own e-commerce Brands, but also for my clients, e-commerce Brands under my Google as the agency or marketing, which, if you're currently doing around forty thousand dollars in monthly revenue or more and you want to scale further with Google ads and you need some help. go onto my website at euromarketingcom and just book a free call with me- it's completely free, no obligations- to learn more about how we can possibly work together, feel your brand to the next level. but tip number three, strategy number three, is the database feed. now, again, with the introduction of performance Max campaigns, way too many e-commerce store owners and completely just relying on the pmax campaign itself to get data to scale the brand. but the reality is you need to be supporting that skill and the best way to do that is to make your feed optimize, the based off of data. now again, just because you run a PMS campaign does not mean you don't have access to any data, because if you go inside the inside section on the left side of your performance Max campaign, you will be given a lot of different data points. if you scroll all the way to the bottom, for example, different kinds of search categories which you may be currently ranking for or which you may have already got some Salesforce. so if we change this to conversions, we can see that this first search category, which has a lot of different keywords which obviously you cannot see for security purposes- has gotten about a hundred sales in total. so now, because I have all of this data, I can now go into my product titles, my product descriptions, so on and so forth, and optimize them based off of this data. I do not want to just do some random keyword research with the Google Keyword Planner and decide which keyword to insert based off of my intuition, because intuition can be wrong, but data is never wrong, especially data the Google ads algorithm is supplying to you. so forget about just doing random keyword research after you have enough data. if you don't have data, then of course keyword research, all of that stuff, your intuition, it's very necessary. but if you already have data, use the data. it doesn't matter if it's a performance maximum or standard shopping. go inside the inside sections or go inside keywords for standard shopping. use all this data to your advantage. let's move on now to our fourth main strategy or tip now you can use to scale your brand, which is Phase based scaling. now I've toked about this in a lot of my other videos. we're just scaling based on phases. so the way this strategy works with e-commerce is- you want to understand that- first of all how many products you have in total and which products are in which phase. and for this strategy I like to divide it into three different phases. phase number one: it's called the testing phase, phase, number profitability phase. page number three: scaling phase, because at any given time some of your products will either be getting currently tested, some of your products will already be profitable and some of your products will be taking a lot of almost 90 percent of the allocated added budget and basically scaling at that point. so you do not want to Jumble up all of these products in different phases inside of one campaign, because the
NEW Facebook Ads Creative Strategy DOES $5,000,000 IN SALES...
yo, what's going on guys? welcome back to the channel. my name is nicktario and today i have an exciting new video for you guys. today we'll be discussing the creative framework that i've been following throughout my ads career and it has delivered over five million dollars in sales for me through shopify, stores and stuff like that that we manage in terms of like for our clients and everything. so i really wanted to dive into this and show you guys exactly how we make decisions based off creatives you know, and how to structure and create new creatives, advertising angles and all that good stuff. so i'm gonna kind of show you more from a strategic standpoint- so i won't actually be in the ads manager doing this. i'm gonna show you more of a strategic standpoint in a way that's gonna make sense for you so that way, you can follow this framework. um, because, honestly, that account structure and all that, it's very easy stuff. so more, just more- from a strategic framework of how you can implement this into your ad accounts and get you better results inside with your business. so, that being said, make sure you hit that like button and hit that subscribe button for new videos every monday, wednesday and friday- and again, we have over 70 percent of people that watch this channel right now that is not subscribed. so make sure you hit that subscribe button and hit that notification bell for new videos every monday, wednesday and friday because, trust me, i'm sure you will not be disappointed. that being said, let's dive into the video. guys. [Music]. so like just to recap. i mean that's just a few like screenshots from ads manager and everything from shopify and stuff. we've done over 5 million dollars in sales between the brands we manage and stuff. so, again, we don't own any brands ourselves. we run ads for clients with facebook ads and, primarily, shopify stores we work with. now, the biggest thing and the thing that creates the biggest impact in the ad account is the advertising angles you go after. so this is the biggest thing that's going to deliver the biggest results inside of your ad account: these simple little comments about or cbo, or adjusting budget here or there, or like. i'm stuck in a 1x row ass in my ad account. i keep, you know, testing new audiences. nothing's happening is because you keep using the same creative, the same advertising angles. that's just not working for your business and in order to get you the results, you need to step away and test something completely different and that's why i created this video: to really show you how to craft advertising angles and how to test something radically different to get you some better results inside of your ad accounts. so the first things first is everything starts off with advertising angles. advertising, advertising angles is the message you're trying to send to the consumer through creative and copy. so when someone reads your copy, the message they receive- and the you know the few word message they receive in their mind- is the advertising angle. they watch a third, you know, 30 minute ad, the message they can receive at the end is gonna be the angle. so it's the message you're trying to convey to the consumer. that's the advertising angle. so, like one of our brands, one product is the perfect gift for a loved one. that's an advertising angle that works super well. and then another advertising angle for it's a unique piece for your wall. so two examples of advertising eagles for one product, some custom metal sign that goes on people's walls. that's it. so looking into it and looking at kind of this diagram right here, probably like what the hell is going on. nick, have you lost your mind? no, i love food. i eat a lot of it every day. so i was like how? and i'm just sitting there thinking like how can i illustrate to people this advertising angles, these creatives and everything like that. i was like, wait, it's food. it's food, let me explain here. so advertising angles: this might be okay. you got your mexican food, your italian food, your united states food. you get different genres of food. this might be the mexican restaurant down the road, the hamburger joint down the road or the pizza joint down the road, and then, within those places, they serve a variety of food all under that same theme. so your advertising angle might be mexican food, italian food, you know, united states food, usa food, just like burgers and hot dogs. so this is your advertising angles. so for us, this is the perfect gift for a loved one. this, right here, is beautiful piece, unique piece for your wall. now what you do is is, once you have your angles written down- so, perfect gift for a loved one, a unique piece for your wall- you just have your general angles written down and, by the way, if you need help crafting angles, book a discovery call with me below and we will help you craft advertising angles for your business. so if you're an ecom brand owner, or at least 25k month. we'll help you out with the strategic side. if you're on less than 25k a month, then sign up for the pre-order of elegant ecom, where i literally show you, step by step, how to craft advertising angles and all that good stuff. so, jumping back to the video, you have your advertising angles first. now. next is the creative slash copy. so let's just do that because, again, you know, the advertising angle is portrayed through the creative and the copy. so to create the copy, when we look at the crate of the copy, this is all the different things at that restaurant. so mexican food might have burritos, they'll have tacos, they might have enchiladas, they might have tostadas, so they have all these different types of food. so same thing right here. just put burritos and tacos down to portray it. now, italian food is gonna have pizza, spaghetti, and i'm completely blanked out for anything else, so you can have that right there. so that's an ad, this is an ad. this is an ad. this is an ad. but they all stem under that angle. so if we're doing the perfect gift for a loved one, this might be a video ad of a loved one unboxing this partikular sign, loving it. this one might be more of, uh, just flat image with a review, all about how it's an amazing gift that my wife gave me. same thing for pizza, same thing for spaghetti, except it's a whole new angle. so this one might be a unique piece for your wall. so this one might be just a person hanging up on the wall and tok about how amazing it is. this one might be right here, a picture of it on the wall with a review about how amazing this is, how it looks so good on their wall. and then usa- right here you have your hamburgers, your hot dogs, and then your other angle. this might be whatever, whatever new angle we come up with and test. so what we do is to actually run this initial test. we do what's called our initial launch sop or our process. so we'll, we'll craft all of this. we'll craft our mexican food angle with all the creatives and ads inside of it. we'll do our italian angle with our different ads and creatives inside of it, but they're usage, they're different ads and creatives inside of it. and what we'll do is we'll create one campaign, campaign, and campaign number one is mexican food, you know, and it's asset budget optimizations for controlling budget at the ad set level. then campaign number two, we're doing italian food. campaign number three we're doing usa food. so we're doing a different angle per campaign for our initial launch and we're doing 10 ad sets, anywhere from five to ten ad sets in each campaign, at a, at a, one, x target cpa. so if your target cpa is twenty five dollars- cost price position- then we're doing each ad set at twenty five dollars, that's it. and then you're putting the same ads. so you're putting burrito in all of the ad sets for mexican food and then you're putting taco in all the ad sets for mexican food. so very simple. so pick out five to ten inches, put them um five percent, create five to ten ad sets and make sure all four campaigns have the identikal ad sets in it. each campaign be labeled different. the only thing different between the four: cam.
How To Generate Tons of Quick Sales With Facebook Ads
hi guys is Ben Heath from Leaguer, and in this video, I'm going to show you how to generate tons of quick sales with Facebook Ads. now the tiknique- come back to scribe- isn't something that I see a lot of Facebook advertisers using all that often. I don't really know why. it's a fantastik thing to have in your arsenal, to have in your back pocket for when you need to generate a lot of revenue very, very quickly, or perhaps, if you just wanted, you know, generate a lot of sales, because increasing revenue and making more profit is fun. it's what we're all in business for. so I think that a lot of Facebook advertisers should use this from time to time. and before I get into that, just wanna quickly mentioned that at the end of this video I'm going to tell you about a free facebook advertising resource that I think you're gonna find very, very interesting, so make sure you stik around to the end of the video for that. now how do you go about generating a ton of quick sales with Facebook Ads? basically, there's two components to getting a lot of people to take action right now- okay, and that's an incentive and urgency. you need to incentivize people to take action. people don't want to take action. they're going about their lives, your prospects, maybe perhaps your previous customers that you want to reactivate, are doing things that are important to them. if you want to get them to do something that's important to you, you need to make it important to them as well, so you need to incentivize the action. you also need to make it urgent. so if you incentivize action with a great offer but they can access that today, tomorrow, in a month's time, six months time, a lot of people will just put it off again. human nature: we're all cracking on with things that we want to be busy with. we, you know this is not on our agenda and no Facebook ad is is on someone's agenda before before they see it. so how do you go about doing that? how do you incentivize action? how do you generate that urgency? the best way is very, very simple. it's not new. it's been done for forever when it comes to marketing and- and that's a flash sale. now you can tie a flash sale into a specific event. so Black Friday is the classic one, right? Black Friday, Cyber Monday- everyone runs these flash sales and maybe you take advantage that already. people do flash sales around Valentine's Day, around Easter, around all sorts of holidays and but you don't just have to limit yourself to national holidays and things like that. you can just run a flash sale for the sake of it. I mean, you could even come up with some thing that's specific to your industry. I've seen tons of business do this, where perhaps they sell I don't know soap and they say, oh, it's national soap day on Thursday. there is no national soap day, then just made it up. nothing to stop them making it up. and then there when I flash sale alongside there. so you can't, with all sorts of reasons, to run a flash sale. or you can literally just say we're running a flash sale, but flash sales are underappreciated and very much valued. you can't do it all the time. you cannot run a flash sale all the time and your customers will sort of become skeptikal of it. you've probably seen this sort of thing I'm toking about where you know a sofa company might advertise on TV and there they're running their biggest ever sale every week of the year. it seems a bit fishy, but every now and then, every six weeks, two months, maybe every three months, running a flash sale is a great tiknique, and doing so with Facebook ads work so well because you get it in front of tons of people very, very fast and they will take. actually, if your product or service is something that you know they're interested in and but they get 30% off or 50% off or even 75% off, and or they get a free thing, or you know, they get, I know, some sort of special access, something that's limited in time but it's only available for three days, or it's only available for five days. the combination of the incentive of the discount or the free add-on and the urgency it's only available for five days, or we've only got a hundred. once the hundred have sold out, they're gone. some sort of urgency there can really help you generate a lot of customers, generate a lot of revenue and that can really help improve your results. so what I'm going to do is I mean example Facebook ad account right now and I'm going to demonstrate a bit of an example campaign of how we go about setting something like this. so you just want to click on the green plus create button. I'm going to sum. usually this thing came, but don't know why. I want a new campaign, so I'm going to call this example flash sale campaign, auction. yeah, obviously, special a category if you need it, a campaign objective, I want to change from traffic to conversions most likely. I mean, this depends how your campaign is set up, exactly what it is you're looking to do, but most people, when they're running a flash sale at, want people to inquire and become a lead or they want to generate sales. so conversions, it's going to be the option. you wanna use time. you might want to use lead generation or perhaps messages. if you want people to send your Facebook page a message. if you're a service provider and that's how you'd rather sort of nurture your leaves, that's absolutely fine, but most people are going to want to select conversions. I'd recommend turning on campaign budget authorization. I've got videos about that. I'll leave the explanation as to why for those set a daily budget that you're happy with. one thing I would say with a flash sale budget is: don't be too conservative. you're only going to run this thing for, let's say, three days. most of time, most of flash sales, I run a three days. sometimes they're five days, but let's say the three days you don't want to sort of spend I don't know twenty dollars a day. you spend $60 and it didn't really do that much. spend a bit more. you can't just run the flash sale again three days later and it's not really authentik and your, your customers, catch on to it. so spend whatever a reasonable amount is for your budget. I mean, let's say, your regular Facebook advertising. you spend a thousand dollars a month and you want to run a three day, a flash sale. perhaps half of your regular monthly budget for those three days is appropriate. so you'd spend $500 on the three day flash. so you know where that is. for you compete, depend some companies to be a lot more, some will be less accepted, cetera. okay, I'm going to call this just example ad set, and then we've got example ad down here, right, and when I save that to draft, okay, so that's the campaign level taken care of, very, very straightforward, and we're gonna go about sorting out our flash out. you can leave everything else already discussed. so now we're at the ad set though, right. so this is an example out account. by the way, you're gonna see all sorts of errors. just ignore those. I'm gonna focus on the elements of this that are important and different to the regular campaigns that you would create. now, one of the things that we need to tok about is who you target with a flash sale. in general, flash sales work much better to warm audiences. so what I mean by warm audiences I mean people that have bought from you previously. that's a fantastik audience to run a flash sale to people on your email list, whether they've bought or not- again a really good audience. people have had previous exposure to you and your brand. people have visited your website. those are the three warm audiences that are my first go twos when it comes to running a flash. because, partikularly, if someone is Leslie, someone's bought from you previously, if they know that your product or service is high quality and they can get it right now for X amount of discount, but they've just been waiting, putting it off, having bought, they're gonna go. a hat- brilliant. I've been thinking about getting one of those right. I'll grab it right now, worth whilst is a discount, and that means they're not gonna buy it from one of your competitors. they're not go.