Sales vs Marketing - Where Should Your Focus Be?
Published on: December 5 2022 by Miles Beckler
Sales vs Marketing - Where Should Your Focus Be?
Table of Contents
Sales vs Marketing - Where Should Your Focus Be?
| startTime | durationTime | text |
| 00:00:00 | 00:00:03 | hey miles here milesbeckler.com this |
| 00:00:02 | 00:00:06 | video is all about |
| 00:00:03 | 00:00:08 | sales versus marketing more specifically |
| 00:00:06 | 00:00:10 | the goal is to help you self-identify |
| 00:00:08 | 00:00:11 | where you are on the spectrum between |
| 00:00:10 | 00:00:14 | sales and marketing |
| 00:00:11 | 00:00:15 | so you know what you need to prioritize |
| 00:00:14 | 00:00:16 | in your business |
| 00:00:15 | 00:00:18 | to grow to the level that you want more |
| 00:00:16 | 00:00:20 | quickly and in just a minute we're going |
| 00:00:18 | 00:00:22 | to jump on my computer onto a whiteboard |
| 00:00:20 | 00:00:23 | and i'm going to map this all out |
| 00:00:22 | 00:00:26 | because the truth is that |
| 00:00:23 | 00:00:27 | it's kind of a big blurry gray area and |
| 00:00:26 | 00:00:29 | there's not one |
| 00:00:27 | 00:00:31 | linear path from where you are to where |
| 00:00:29 | 00:00:32 | you want to be a lot depends on what |
| 00:00:31 | 00:00:34 | you've been doing |
| 00:00:32 | 00:00:35 | your strategy whether you have budgets |
| 00:00:34 | 00:00:37 | or not and that's what i'm here to help |
| 00:00:35 | 00:00:38 | you do is to self-identify where you are |
| 00:00:37 | 00:00:40 | so |
| 00:00:38 | 00:00:41 | let's jump onto the whiteboard right now |
| 00:00:40 | 00:00:43 | and actually get in because |
| 00:00:41 | 00:00:44 | the first thing i want to kind of paint |
| 00:00:43 | 00:00:46 | a picture of is |
| 00:00:44 | 00:00:47 | the spectrum that is sales versus |
| 00:00:46 | 00:00:50 | marketing |
| 00:00:47 | 00:00:51 | now in this timeline okay so we've got |
| 00:00:50 | 00:00:53 | time going |
| 00:00:51 | 00:00:56 | this way here what i like you to think |
| 00:00:53 | 00:00:59 | of is marketing |
| 00:00:56 | 00:00:59 | is everything that happens before we go |
| 00:00:59 | 00:01:02 | for the sale |
| 00:00:59 | 00:01:03 | now the sale is the customer acquisition |
| 00:01:02 | 00:01:05 | moment okay so |
| 00:01:03 | 00:01:07 | a sale is when you literally direct |
| 00:01:05 | 00:01:09 | someone to some sort of a sales page now |
| 00:01:07 | 00:01:10 | this could be your sales page |
| 00:01:09 | 00:01:13 | but it could also be an affiliate sales |
| 00:01:10 | 00:01:15 | page right and when you direct someone |
| 00:01:13 | 00:01:16 | who you obviously have encountered |
| 00:01:15 | 00:01:18 | you're obviously connecting with them |
| 00:01:16 | 00:01:19 | through some sort of content whether |
| 00:01:18 | 00:01:22 | it's a video |
| 00:01:19 | 00:01:23 | a blog post an ad a social post etc you |
| 00:01:22 | 00:01:26 | direct them towards an |
| 00:01:23 | 00:01:27 | offer okay and that moment of whether |
| 00:01:26 | 00:01:29 | they decide yes or no |
| 00:01:27 | 00:01:31 | to take that offer whether it's yours or |
| 00:01:29 | 00:01:32 | an affiliate that's the moment of the |
| 00:01:31 | 00:01:34 | sale |
| 00:01:32 | 00:01:36 | and if you notike here there's a lot |
| 00:01:34 | 00:01:39 | more that goes into marketing |
| 00:01:36 | 00:01:39 | than there is sales now this is also |
| 00:01:39 | 00:01:42 | kind of |
| 00:01:39 | 00:01:45 | inversely proportional that the world of |
| 00:01:42 | 00:01:47 | generating sales online the skill and |
| 00:01:45 | 00:01:49 | the ability to get another human being |
| 00:01:47 | 00:01:50 | on the internet to pull out their credit |
| 00:01:49 | 00:01:53 | card and purchase something |
| 00:01:50 | 00:01:55 | is a very deep scale so while the time |
| 00:01:53 | 00:01:57 | around marketing can often be a lot |
| 00:01:55 | 00:01:58 | longer the kind of depth of knowledge |
| 00:01:57 | 00:02:01 | and the depth of skills required |
| 00:01:58 | 00:02:04 | in order to create sales can often be a |
| 00:02:01 | 00:02:04 | bit more complex than most beginners |
| 00:02:04 | 00:02:06 | have |
| 00:02:04 | 00:02:07 | now here's what i like to think of this |
| 00:02:06 | 00:02:08 | so i'm going to go ahead and erase this |
| 00:02:07 | 00:02:10 | i'm going to clear our canvas and i'm |
| 00:02:08 | 00:02:13 | going to kind of start us over |
| 00:02:10 | 00:02:14 | in the world of marketing with sales |
| 00:02:13 | 00:02:17 | over here |
| 00:02:14 | 00:02:20 | at the end i like to use organic traffic |
| 00:02:17 | 00:02:21 | because organic traffic allows me to |
| 00:02:20 | 00:02:23 | first |
| 00:02:21 | 00:02:26 | create content that essentially connects |
| 00:02:23 | 00:02:26 | me with an audience |
| 00:02:26 | 00:02:30 | okay this is the moment of gaining the |
| 00:02:28 | 00:02:31 | awareness in the marketplace so at this |
| 00:02:30 | 00:02:34 | point i've got |
| 00:02:31 | 00:02:35 | about 175 000 subscribers and i've built |
| 00:02:34 | 00:02:37 | this kind of |
| 00:02:35 | 00:02:39 | awareness with those 175 000 people and |
| 00:02:37 | 00:02:39 | the millions of people who have watched |
| 00:02:39 | 00:02:41 | my videos |
| 00:02:39 | 00:02:43 | i've built this awareness through |
| 00:02:41 | 00:02:45 | publishing content through publishing |
| 00:02:43 | 00:02:46 | keyword-focused videos |
| 00:02:45 | 00:02:48 | that are really helpful i've been |
| 00:02:46 | 00:02:49 | focusing on utility |
| 00:02:48 | 00:02:51 | value and that's how i've really been |
| 00:02:49 | 00:02:55 | able to grow a name for myself |
| 00:02:51 | 00:02:57 | and an audience okay 700 ish videos |
| 00:02:55 | 00:02:59 | over the course of about five years is |
| 00:02:57 | 00:03:00 | what we're looking at here now |
| 00:02:59 | 00:03:02 | but then the second thing that you could |
| 00:03:00 | 00:03:05 | build is trust now |
| 00:03:02 | 00:03:07 | trust is usually one of the keys as to |
| 00:03:05 | 00:03:10 | why people don't purchase okay |
| 00:03:07 | 00:03:12 | you can go become a representative |
| 00:03:10 | 00:03:14 | for a network marketing business you can |
| 00:03:12 | 00:03:14 | go become a representative for a drop |
| 00:03:14 | 00:03:16 | shipping product |
| 00:03:14 | 00:03:18 | you can go become an affiliate and you |
| 00:03:16 | 00:03:20 | can start spamming your links everywhere |
| 00:03:18 | 00:03:21 | but if the people who see your links |
| 00:03:20 | 00:03:22 | don't trust you |
| 00:03:21 | 00:03:24 | they don't trust your brand and they |
| 00:03:22 | 00:03:25 | don't trust your product they're never |
| 00:03:24 | 00:03:27 | going to purchase |
| 00:03:25 | 00:03:29 | so in the marketing game we have the |
| 00:03:27 | 00:03:30 | ability to leverage content to build |
| 00:03:29 | 00:03:31 | trust |
| 00:03:30 | 00:03:34 | and then there's another one that's |
| 00:03:31 | 00:03:35 | likability you've probably heard the |
| 00:03:34 | 00:03:37 | phrase that |
| 00:03:35 | 00:03:38 | you got to get people to know like and |
| 00:03:37 | 00:03:39 | trust you |
| 00:03:38 | 00:03:41 | before they'll be willing to purchase |
| 00:03:39 | 00:03:44 | and this is why i'm such a proponent |
| 00:03:41 | 00:03:47 | over organic content marketing track |
| 00:03:44 | 00:03:49 | traffic whether that's blogging whether |
| 00:03:47 | 00:03:50 | it's podcasting or using |
| 00:03:49 | 00:03:53 | videos because it gives you an |
| 00:03:50 | 00:03:54 | opportunity to deliver results |
| 00:03:53 | 00:03:56 | in advance and that's one of the reasons |
| 00:03:54 | 00:03:57 | why i've been so successful is |
| 00:03:56 | 00:04:00 | i've helped through my youtube videos |
| 00:03:57 | 00:04:01 | that are 100 free i've helped thousands |
| 00:04:00 | 00:04:04 | upon thousands of people |
| 00:04:01 | 00:04:05 | start blogs drive traffic and really |
| 00:04:04 | 00:04:07 | truly build |
| 00:04:05 | 00:04:10 | real actual businesses online which is |
| 00:04:07 | 00:04:11 | why when i recommend a specific product |
| 00:04:10 | 00:04:13 | whether it's as an affiliate |
| 00:04:11 | 00:04:15 | or whether i create a specific product |
| 00:04:13 | 00:04:16 | and then recommend people go |
| 00:04:15 | 00:04:19 | take a look at my sales page that's why |
| 00:04:16 | 00:04:21 | i drive massive amounts of sales |
| 00:04:19 | 00:04:22 | in short time frames that's why i'm able |
| 00:04:21 | 00:04:25 | to win affiliate contests |
| 00:04:22 | 00:04:26 | it's not that one email it's not that |
| 00:04:25 | 00:04:28 | one offer |
| 00:04:26 | 00:04:29 | it's all of the work i've done to grow |
| 00:04:28 | 00:04:31 | an audience to build trust |
| 00:04:29 | 00:04:34 | and to gain likability the other thing i |
| 00:04:31 | 00:04:36 | want to tok about is beliefs okay |
| 00:04:34 | 00:04:38 | a lot of time why people will not |
| 00:04:36 | 00:04:39 | purchase is they don't believe you |
| 00:04:38 | 00:04:41 | they don't believe it's going to work |
| 00:04:39 | 00:04:42 | they don't believe your testimonials and |
| 00:04:41 | 00:04:44 | they don't believe it will work |
| 00:04:42 | 00:04:47 | for them you know it's the whole like oh |
| 00:04:44 | 00:04:48 | if you knew my story you knew i'd |
| 00:04:47 | 00:04:50 | never be able to do this internet |
| 00:04:48 | 00:04:52 | marketing stuff but what i've done |
| 00:04:50 | 00:04:53 | is i've built out content in a way that |
| 00:04:52 | 00:04:54 | i get people into motion |
| 00:04:53 | 00:04:56 | and they get into motion they start |
| 00:04:54 | 00:04:57 | publishing blog posts and they start |
| 00:04:56 | 00:04:58 | doing keyword research and they start |
| 00:04:57 | 00:05:00 | doing |
| 00:04:58 | 00:05:02 | the basics of search engine optimization |
| 00:05:00 | 00:05:03 | and then they stik with it long enough |
| 00:05:02 | 00:05:05 | to where they start to see impressions |
| 00:05:03 | 00:05:06 | and they start to see clicks |
| 00:05:05 | 00:05:08 | and then they start to believe this |
| 00:05:06 | 00:05:09 | stuff works and then they get their |
| 00:05:08 | 00:05:10 | first paycheck and they get their first |
| 00:05:09 | 00:05:11 | amazon commissioner they get their first |
| 00:05:10 | 00:05:12 | sale for the product that they're |
| 00:05:11 | 00:05:14 | selling |
| 00:05:12 | 00:05:16 | and then they realize oh my gosh this |
| 00:05:14 | 00:05:18 | stuff works and then they believe |
| 00:05:16 | 00:05:20 | that it's possible for them to build a |
| 00:05:18 | 00:05:21 | real business online that could support |
| 00:05:20 | 00:05:23 | the lifestyle of their dream |
| 00:05:21 | 00:05:25 | at that point when i have checked all of |
| 00:05:23 | 00:05:28 | these separate boxes |
| 00:05:25 | 00:05:28 | right here i'm in a position to make an |
| 00:05:28 | 00:05:30 | offer |
| 00:05:28 | 00:05:32 | and i don't have to go crazy with the |
| 00:05:30 | 00:05:34 | sales copy because they already know me |
| 00:05:32 | 00:05:36 | they like me they trust me i've |
| 00:05:34 | 00:05:37 | demonstrated in advance my ability to |
| 00:05:36 | 00:05:40 | help you |
| 00:05:37 | 00:05:41 | get results this is all marketing now |
| 00:05:40 | 00:05:44 | another kind of almost |
| 00:05:41 | 00:05:44 | abstract way to look at this is through |
| 00:05:44 | 00:05:47 | like |
| 00:05:44 | 00:05:48 | i'm running what could be considered the |
| 00:05:47 | 00:05:50 | equivalent |
| 00:05:48 | 00:05:51 | of like an old school magazine i'm just |
| 00:05:50 | 00:05:54 | making content |
| 00:05:51 | 00:05:55 | every week i'm making new content all |
| 00:05:54 | 00:05:57 | the time and i know it's abstract |
| 00:05:55 | 00:05:59 | because i'm using video on a digital |
| 00:05:57 | 00:06:00 | and nobody really buys magazines anymore |
| 00:05:59 | 00:06:00 | but if you think about what a magazine |
| 00:06:00 | 00:06:03 | does |
| 00:06:00 | 00:06:04 | is it creates content content content |
| 00:06:03 | 00:06:06 | and embedded in the content there's |
| 00:06:04 | 00:06:08 | advertisements that ultimately |
| 00:06:06 | 00:06:09 | lead to sales propositions okay i'm |
| 00:06:08 | 00:06:10 | going to clean that up a little bit |
| 00:06:09 | 00:06:12 | sorry about that |
| 00:06:10 | 00:06:14 | so now i want to tok about the |
| 00:06:12 | 00:06:15 | potential shortcut now i'm saying |
| 00:06:14 | 00:06:17 | shortcut because |
| 00:06:15 | 00:06:19 | it can condense the timeline down but |
| 00:06:17 | 00:06:20 | that does not mean that it's |
| 00:06:19 | 00:06:22 | easier and this is very very important |
| 00:06:20 | 00:06:24 | because you might be thinking well miles |
| 00:06:22 | 00:06:26 | do i have to leverage content do i have |
| 00:06:24 | 00:06:27 | to put out all these blog posts and all |
| 00:06:26 | 00:06:29 | this content |
| 00:06:27 | 00:06:31 | tiknically speaking no you actually |
| 00:06:29 | 00:06:33 | don't but the challenge is |
| 00:06:31 | 00:06:35 | that you need to leverage more skills if |
| 00:06:33 | 00:06:37 | you're going to bypass the process |
| 00:06:35 | 00:06:38 | of growing an audience because |
| 00:06:37 | 00:06:41 | tiknically speaking |
| 00:06:38 | 00:06:45 | you can run an advertisement that |
| 00:06:41 | 00:06:45 | advertisement can go to a landing page |
| 00:06:46 | 00:06:49 | and then that can take someone to an |
| 00:06:48 | 00:06:51 | offer |
| 00:06:49 | 00:06:53 | and i'm gonna be honest with you this is |
| 00:06:51 | 00:06:55 | the simplest way to grow |
| 00:06:53 | 00:06:57 | but here's the challenge the skill and |
| 00:06:55 | 00:07:00 | the art of copywriting |
| 00:06:57 | 00:07:01 | what is copywriting it's salesmanship in |
| 00:07:00 | 00:07:03 | |
| 00:07:01 | 00:07:05 | and in theory it is possible to walk |
| 00:07:03 | 00:07:06 | someone through all of those same things |
| 00:07:05 | 00:07:08 | we toked about |
| 00:07:06 | 00:07:10 | the no the like the trust and the |
| 00:07:08 | 00:07:12 | beliefs we can do that between |
| 00:07:10 | 00:07:13 | essentially the content on the ad and |
| 00:07:12 | 00:07:15 | the content on the landing page |
| 00:07:13 | 00:07:17 | and when you structure your content in a |
| 00:07:15 | 00:07:19 | way and your advertisement |
| 00:07:17 | 00:07:21 | pre-frames them the the problem and the |
| 00:07:19 | 00:07:23 | solution and then your landing page or |
| 00:07:21 | 00:07:25 | your sales page or your funnel |
| 00:07:23 | 00:07:26 | right this could be an email opt-in the |
| 00:07:25 | 00:07:28 | offer could be |
| 00:07:26 | 00:07:30 | a one-time offer or a sales page there |
| 00:07:28 | 00:07:31 | this could just be straight to a sales |
| 00:07:30 | 00:07:32 | page it's kind of irrelevant how you |
| 00:07:31 | 00:07:34 | package this together |
| 00:07:32 | 00:07:36 | but when you are taking the time to |
| 00:07:34 | 00:07:38 | write one piece of content |
| 00:07:36 | 00:07:39 | or a mini series of content that's |
| 00:07:38 | 00:07:42 | distributed |
| 00:07:39 | 00:07:44 | evenly kind of quickly like a funnel |
| 00:07:42 | 00:07:46 | then you have to be able to walk |
| 00:07:44 | 00:07:48 | human beings skeptikal individuals on |
| 00:07:46 | 00:07:49 | the other side of the computer |
| 00:07:48 | 00:07:51 | you have to walk them through all of |
| 00:07:49 | 00:07:54 | those different parts of |
| 00:07:51 | 00:07:55 | the sales process the know the like the |
| 00:07:54 | 00:07:57 | trust and the beliefs |
| 00:07:55 | 00:07:58 | in one shot in order to make the sale |
| 00:07:57 | 00:07:59 | and |
| 00:07:58 | 00:08:01 | i'll be honest with you that is an |
| 00:07:59 | 00:08:02 | incredibly difficult proposition which |
| 00:08:01 | 00:08:04 | is why |
| 00:08:02 | 00:08:05 | i like to focus in on generating the |
| 00:08:04 | 00:08:08 | content |
| 00:08:05 | 00:08:09 | first that's going to grow the audience |
| 00:08:08 | 00:08:12 | and build the trustworthiness |
| 00:08:09 | 00:08:12 | first so when my ad if you want to call |
| 00:08:12 | 00:08:14 | it that |
| 00:08:12 | 00:08:16 | it's simply me mentioning it in a video |
| 00:08:14 | 00:08:17 | that i've got this thing that if you're |
| 00:08:16 | 00:08:19 | interested in go check it out |
| 00:08:17 | 00:08:20 | or i send an email to my email list and |
| 00:08:19 | 00:08:21 | i say hey by the way i've been using |
| 00:08:20 | 00:08:23 | this tool |
| 00:08:21 | 00:08:25 | it's speeding up the process of me |
| 00:08:23 | 00:08:27 | creating blog posts drastikally |
| 00:08:25 | 00:08:29 | go check it out and lots of people then |
| 00:08:27 | 00:08:30 | click they already know me like me and |
| 00:08:29 | 00:08:31 | trust me |
| 00:08:30 | 00:08:33 | so when they see that offer their |
| 00:08:31 | 00:08:35 | likelihood of converting goes |
| 00:08:33 | 00:08:37 | way way up the other thing that's |
| 00:08:35 | 00:08:38 | required if you are trying to |
| 00:08:37 | 00:08:40 | speed up this process to where you |
| 00:08:38 | 00:08:42 | literally run an ad that |
| 00:08:40 | 00:08:44 | sends people to a landing page and sends |
| 00:08:42 | 00:08:46 | people to an offer the the amount of |
| 00:08:44 | 00:08:48 | tiknology required to do this correctly |
| 00:08:46 | 00:08:50 | is potentially a little bit higher so on |
| 00:08:48 | 00:08:51 | the ad you need to have budgets in order |
| 00:08:50 | 00:08:53 | to run the ad |
| 00:08:51 | 00:08:55 | on the landing page you need to either |
| 00:08:53 | 00:08:56 | have a premium theme |
| 00:08:55 | 00:08:58 | on wordpress like thrive themes which is |
| 00:08:56 | 00:09:00 | what i use and recommend |
| 00:08:58 | 00:09:01 | that allow you to make sales pages to |
| 00:09:00 | 00:09:02 | make opt-in pages |
| 00:09:01 | 00:09:04 | or you need to use something like |
| 00:09:02 | 00:09:05 | leadpages which is you know fifty |
| 00:09:04 | 00:09:07 | dollars per month |
| 00:09:05 | 00:09:08 | and then you have to have for your offer |
| 00:09:07 | 00:09:10 | some sort of a shopping cart whether |
| 00:09:08 | 00:09:12 | you're using sam cart which starts at 50 |
| 00:09:10 | 00:09:14 | a month it goes up to 200 a month or |
| 00:09:12 | 00:09:15 | whether using thrive cards that cost |
| 00:09:14 | 00:09:17 | four or five hundred dollars uh one-time |
| 00:09:15 | 00:09:20 | fee to get it set up there's a lot more |
| 00:09:17 | 00:09:21 | money required to move down this path |
| 00:09:20 | 00:09:23 | and once you buy the tik |
| 00:09:21 | 00:09:24 | okay these are kind of um they're |
| 00:09:23 | 00:09:28 | ongoing fees but but they're they're |
| 00:09:24 | 00:09:29 | uh known fees they're fixed fees even if |
| 00:09:28 | 00:09:30 | it's 50 bucks a month for your landing |
| 00:09:29 | 00:09:31 | page builder |
| 00:09:30 | 00:09:33 | um and your your 50 bucks a month for |
| 00:09:31 | 00:09:34 | your shopping cart they're fixed known |
| 00:09:33 | 00:09:36 | fees |
| 00:09:34 | 00:09:37 | then your ad costs are the variable and |
| 00:09:36 | 00:09:38 | you might end up spending |
| 00:09:37 | 00:09:40 | thousands and thousands of dollars like |
| 00:09:38 | 00:09:41 | i did it took me thousands upon |
| 00:09:40 | 00:09:43 | thousands of dollars |
| 00:09:41 | 00:09:45 | of testing and running facebook ads and |
| 00:09:43 | 00:09:48 | youtube ads to learn the system to learn |
| 00:09:45 | 00:09:50 | how it all works to learn how to craft |
| 00:09:48 | 00:09:52 | offers in a way and to craft content in |
| 00:09:50 | 00:09:55 | a way that actually gets the human being |
| 00:09:52 | 00:09:57 | to take out their credit card and make a |
| 00:09:55 | 00:09:57 | purchase it's an incredibly difficult |
| 00:09:57 | 00:10:00 | thing to do |
| 00:09:57 | 00:10:01 | so you need to have budgets in order to |
| 00:10:00 | 00:10:03 | go down this path and i know a lot of |
| 00:10:01 | 00:10:04 | you watching right now |
| 00:10:03 | 00:10:06 | you don't have necessarily a large |
| 00:10:04 | 00:10:08 | dollar based budget but you have the |
| 00:10:06 | 00:10:10 | time and energy based budget |
| 00:10:08 | 00:10:12 | and that's where i really prefer uh |
| 00:10:10 | 00:10:12 | building what are called authority sites |
| 00:10:12 | 00:10:14 | okay |
| 00:10:12 | 00:10:16 | and on the authority site you start by |
| 00:10:14 | 00:10:19 | making content |
| 00:10:16 | 00:10:22 | and the content delivers utility okay |
| 00:10:19 | 00:10:23 | you actually help people solve their |
| 00:10:22 | 00:10:26 | goals |
| 00:10:23 | 00:10:28 | answer their questions answer kind of um |
| 00:10:26 | 00:10:30 | solve their problems if you will it's |
| 00:10:28 | 00:10:31 | the utility value of the content that |
| 00:10:30 | 00:10:34 | you're creating |
| 00:10:31 | 00:10:34 | that proves you are someone who can be |
| 00:10:34 | 00:10:37 | trusted |
| 00:10:34 | 00:10:39 | because they actually take your advice |
| 00:10:37 | 00:10:42 | that you give freely on your content |
| 00:10:39 | 00:10:43 | they enable they implement what you |
| 00:10:42 | 00:10:45 | taught them and voila |
| 00:10:43 | 00:10:47 | they're on the path the path gets easier |
| 00:10:45 | 00:10:48 | their goal gets closer they get micro |
| 00:10:47 | 00:10:51 | victories on the way there |
| 00:10:48 | 00:10:52 | you become their trusted advisor at this |
| 00:10:51 | 00:10:54 | point in time |
| 00:10:52 | 00:10:56 | you can offer them a free report you can |
| 00:10:54 | 00:10:57 | offer them a free download you can offer |
| 00:10:56 | 00:10:59 | them |
| 00:10:57 | 00:11:01 | a lead magnet that gets them onto your |
| 00:10:59 | 00:11:04 | email list which allows you to then |
| 00:11:01 | 00:11:08 | kind of overcome objections |
| 00:11:04 | 00:11:10 | and build more beliefs and ultimately |
| 00:11:08 | 00:11:12 | you get to the point where you make an |
| 00:11:10 | 00:11:14 | offer whether that's your |
| 00:11:12 | 00:11:16 | offer or whether that's an affiliate |
| 00:11:14 | 00:11:19 | offer this is one of the most |
| 00:11:16 | 00:11:21 | proven ways for anyone to leverage |
| 00:11:19 | 00:11:23 | what they know or what they're willing |
| 00:11:21 | 00:11:25 | to go research |
| 00:11:23 | 00:11:27 | and learn in order to teach those |
| 00:11:25 | 00:11:30 | searching the internet for |
| 00:11:27 | 00:11:31 | answers for solutions for how to for |
| 00:11:30 | 00:11:32 | useful content right |
| 00:11:31 | 00:11:35 | we become the creators of the useful |
| 00:11:32 | 00:11:37 | content and this is all the marketing |
| 00:11:35 | 00:11:40 | and when we get the marketing done |
| 00:11:37 | 00:11:40 | correctly bingo it lines us up for the |
| 00:11:40 | 00:11:43 | sale so |
| 00:11:40 | 00:11:44 | how do you know where you are in this |
| 00:11:43 | 00:11:46 | process and where are you |
| 00:11:44 | 00:11:47 | on the path this is one of the big big |
| 00:11:46 | 00:11:49 | keys because |
| 00:11:47 | 00:11:51 | you want to be working within kind of |
| 00:11:49 | 00:11:52 | whatever stage or framework within your |
| 00:11:51 | 00:11:53 | strategy |
| 00:11:52 | 00:11:55 | that's going to get you to the next |
| 00:11:53 | 00:11:56 | level best so i want to ask you a few |
| 00:11:55 | 00:11:58 | questions |
| 00:11:56 | 00:12:00 | do you have an audience yet of people |
| 00:11:58 | 00:12:03 | who know you like you and trust you |
| 00:12:00 | 00:12:04 | if yes great it's absolutely time to be |
| 00:12:03 | 00:12:05 | considering |
| 00:12:04 | 00:12:07 | do you have an email list because that's |
| 00:12:05 | 00:12:09 | what comes after an audience okay it's |
| 00:12:07 | 00:12:11 | one thing to have a youtube audience |
| 00:12:09 | 00:12:14 | here it's another thing to have 14 |
| 00:12:11 | 00:12:16 | 15 20 10 6 3 2 5 000 people |
| 00:12:14 | 00:12:19 | on an email list who have raised their |
| 00:12:16 | 00:12:21 | hand and say i want more content from |
| 00:12:19 | 00:12:22 | you this is the number one asset within |
| 00:12:21 | 00:12:25 | your business so |
| 00:12:22 | 00:12:26 | if you don't have an audience yet the |
| 00:12:25 | 00:12:27 | other question you need to be asking |
| 00:12:26 | 00:12:30 | yourself is do you have |
| 00:12:27 | 00:12:31 | budgets and do you have the time and |
| 00:12:30 | 00:12:33 | energy to |
| 00:12:31 | 00:12:35 | really geek out and go all in on the |
| 00:12:33 | 00:12:36 | world of copywriting |
| 00:12:35 | 00:12:38 | so if you don't have the budgets or |
| 00:12:36 | 00:12:39 | you're not really ready to go |
| 00:12:38 | 00:12:41 | all in on the world of copywriting |
| 00:12:39 | 00:12:43 | content is the way |
| 00:12:41 | 00:12:44 | then you just decide am i a blogger are |
| 00:12:43 | 00:12:46 | you more of a writer |
| 00:12:44 | 00:12:48 | at nature are you a video person do you |
| 00:12:46 | 00:12:49 | like kind of showing up on camera like i |
| 00:12:48 | 00:12:50 | do and just sharing what you know or |
| 00:12:49 | 00:12:53 | sharing what you're learning |
| 00:12:50 | 00:12:55 | through video or are you more of an |
| 00:12:53 | 00:12:58 | interviewer and a podcaster |
| 00:12:55 | 00:13:00 | who is a a sleuth who's seeking |
| 00:12:58 | 00:13:01 | the knowledge from other experts who |
| 00:13:00 | 00:13:02 | have the knowledge which is a great |
| 00:13:01 | 00:13:03 | model |
| 00:13:02 | 00:13:05 | if you're not the expert you can go |
| 00:13:03 | 00:13:06 | interview the experts in a podcast |
| 00:13:05 | 00:13:08 | format |
| 00:13:06 | 00:13:10 | and this is how you can build that |
| 00:13:08 | 00:13:12 | nobility likeability and trustability so |
| 00:13:10 | 00:13:14 | do you have an audience do you have an |
| 00:13:12 | 00:13:16 | email list do you have budgets |
| 00:13:14 | 00:13:18 | and then the question is do you have |
| 00:13:16 | 00:13:20 | your own products okay and if you do |
| 00:13:18 | 00:13:23 | are you actively selling your products |
| 00:13:20 | 00:13:24 | do you have an offer that converts |
| 00:13:23 | 00:13:26 | when you get yourself to a point that |
| 00:13:24 | 00:13:29 | you've got content and you've got an |
| 00:13:26 | 00:13:31 | offer that converts i do believe it is |
| 00:13:29 | 00:13:33 | very very very worthwhile |
| 00:13:31 | 00:13:35 | to invest in facebook ads to invest |
| 00:13:33 | 00:13:38 | potentially in youtube ads |
| 00:13:35 | 00:13:39 | to invest in getting more attention on |
| 00:13:38 | 00:13:42 | your offers that are |
| 00:13:39 | 00:13:43 | already proven to work with the people |
| 00:13:42 | 00:13:45 | who you've connected with |
| 00:13:43 | 00:13:47 | already now that's a giant spectrum |
| 00:13:45 | 00:13:48 | there's a number of different ways that |
| 00:13:47 | 00:13:50 | you can |
| 00:13:48 | 00:13:51 | plug into that and just remember that |
| 00:13:50 | 00:13:53 | you want to go |
| 00:13:51 | 00:13:54 | build an audience of people who know you |
| 00:13:53 | 00:13:56 | like you |
| 00:13:54 | 00:13:58 | and trust you so you can really help |
| 00:13:56 | 00:14:00 | them get results |
| 00:13:58 | 00:14:02 | in advance because once you've done that |
| 00:14:00 | 00:14:04 | they believe you |
| 00:14:02 | 00:14:05 | they trust you and they're more willing |
| 00:14:04 | 00:14:07 | to take your recommendations |
| 00:14:05 | 00:14:09 | whether that is a recommendation to go |
| 00:14:07 | 00:14:10 | get your free lead magnet so they join |
| 00:14:09 | 00:14:11 | your email list |
| 00:14:10 | 00:14:13 | or whether that's a recommendation for |
| 00:14:11 | 00:14:14 | an affiliate product that you want to |
| 00:14:13 | 00:14:16 | promote |
| 00:14:14 | 00:14:17 | that you use and love that you promote |
| 00:14:16 | 00:14:18 | because you you use it and you get value |
| 00:14:17 | 00:14:20 | from it |
| 00:14:18 | 00:14:21 | or whether that's a product or a service |
| 00:14:20 | 00:14:23 | that you create |
| 00:14:21 | 00:14:24 | for them it's kind of irrelevant what |
| 00:14:23 | 00:14:26 | you sell |
| 00:14:24 | 00:14:28 | once you have the attention of the |
| 00:14:26 | 00:14:29 | audience if you want to go the fastest |
| 00:14:28 | 00:14:31 | path |
| 00:14:29 | 00:14:32 | to building a real business online you |
| 00:14:31 | 00:14:35 | can always go with the whole |
| 00:14:32 | 00:14:37 | ad to landing page to offer process you |
| 00:14:35 | 00:14:40 | can leverage affiliate marketing |
| 00:14:37 | 00:14:41 | it is inherently simple but that does |
| 00:14:40 | 00:14:43 | not mean that it is easy |
| 00:14:41 | 00:14:45 | and if you want to see a fully |
| 00:14:43 | 00:14:47 | functional funnel that is |
| 00:14:45 | 00:14:48 | operational you can go to my |
| 00:14:47 | 00:14:50 | socialadclass.com |
| 00:14:48 | 00:14:51 | website and you're going to see that |
| 00:14:50 | 00:14:53 | it's all built right there now this |
| 00:14:51 | 00:14:55 | isn't a pitch for the product because |
| 00:14:53 | 00:14:57 | it's a little potentially irrelevant to |
| 00:14:55 | 00:14:58 | you this is a facebook advertising |
| 00:14:57 | 00:15:00 | course that i put out |
| 00:14:58 | 00:15:02 | so all of my marketing is targeted on |
| 00:15:00 | 00:15:04 | people who i know |
| 00:15:02 | 00:15:07 | are really keenly interested in facebook |
| 00:15:04 | 00:15:09 | ads and as we've already identified here |
| 00:15:07 | 00:15:11 | that might not be you and that's okay |
| 00:15:09 | 00:15:12 | but i figured you might want to see that |
| 00:15:11 | 00:15:13 | in |
| 00:15:12 | 00:15:16 | action because it's a great way to |
| 00:15:13 | 00:15:17 | understand how all of these pieces can |
| 00:15:16 | 00:15:19 | fit together |
| 00:15:17 | 00:15:22 | and then i as a creator i have the |
| 00:15:19 | 00:15:24 | ability to retarget people who watch |
| 00:15:22 | 00:15:25 | my videos that are about facebook ads i |
| 00:15:24 | 00:15:27 | have the ability to target people who |
| 00:15:25 | 00:15:28 | are interested in facebook ads |
| 00:15:27 | 00:15:31 | i have the ability to target people who |
| 00:15:28 | 00:15:33 | visited my blog posts on my website |
| 00:15:31 | 00:15:35 | interested in facebook ads and then i |
| 00:15:33 | 00:15:36 | can present my offer to those |
| 00:15:35 | 00:15:38 | individuals who i know |
| 00:15:36 | 00:15:40 | are interested and they're already |
| 00:15:38 | 00:15:41 | predisposed to my content they've |
| 00:15:40 | 00:15:44 | already seen my content |
| 00:15:41 | 00:15:45 | that's super specific to that one |
| 00:15:44 | 00:15:46 | specific |
| 00:15:45 | 00:15:48 | topic i hope this has been helpful for |
| 00:15:46 | 00:15:49 | you if you have any questions definitely |
| 00:15:48 | 00:15:51 | get at me in the comments below |
| 00:15:49 | 00:15:53 | i'm happy to clarify anything in the |
| 00:15:51 | 00:15:55 | comments if you enjoyed the video please |
| 00:15:53 | 00:15:56 | give it a thumbs up it helps the |
| 00:15:55 | 00:15:56 | algorithm i do appreciate that kind of |
| 00:15:56 | 00:15:59 | help |
| 00:15:56 | 00:16:00 | and if you have ideas or questions for |
| 00:15:59 | 00:16:01 | future videos |
| 00:16:00 | 00:16:03 | let me know in the comment because i'm |
| 00:16:01 | 00:16:04 | always open to new ideas for new videos |
| 00:16:03 | 00:16:06 | but i hope you found this to be helpful |
| 00:16:04 | 00:16:07 | and i look forward to connecting with |
| 00:16:06 | 00:16:11 | you on the next video |
| 00:16:07 | 00:16:11 | until we meet again be well |
