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Google Ads Search Campaign Structure - How To Create Successful Campaigns

In this Surfside PPC YouTube video, the host discusses the importance of setting up a successful Google ads search campaign. Here are some key takeaways:

- The video is about setting up a Google ads search campaign for success.

Campaign Structure:

- When creating campaigns, consider separating out keywords by theme and creating separate campaigns for brand keywords.

- Group campaigns based on the expected results and adjust bidding strategies accordingly.

- Ad groups should be grouped together by theme and each ad group should have at least two advertisements running.

- Use phrase match keywords for best performance.

Landing Pages:

- Ad groups should match up with the landing pages where traffic is being sent.

- Group together keywords relevant to advertisements and landing pages.

Example:

- Use an example of a shoe company to show how separating out each individual color into separate ad groups can improve targeting.

- Setting up a successful Google ads search campaign requires careful consideration of campaign structure, ad group themes, and landing pages.

- Use phrase match keywords, group relevant keywords and landing pages, and adjust bidding strategies based on expected results.

Google Ads Keywords Research for 2023

Google Ads has made drastic changes to the way their match types work, making it even more important to conduct keyword research in the right way. Completing keyword research correctly is essential for a successful Google Ads campaign.

Step by Step Keyword Research Process:

1. Access the Keyword Planner in your Google Ads account.

2. Use the Discover new keywords function to input a collection of relevant keywords and website URLs.

3. Select relevant keywords from Google's recommendations and consider average monthly searches, seasonality, competition, and bids.

Types of Keyword Match Types:

There are three types of keyword match types in Google Ads: broad match, phrase match, and exact match. Each match type functions differently and can impact the success of your campaign.

Free Google Ads Optimization Checklist:

Completing keyword research is only one important step in having successful Google Ads campaigns. Access a free Google Ads optimization checklist to ensure you are optimizing your campaigns every 72 hours, week, month, and 90 days.

Conducting keyword research correctly is vital for the success of your Google Ads campaign. With the right approach to keyword research, you can ensure that your ads are being shown to the right audience, increasing the chances of conversions and ultimately, success.

11 Easy Steps to set up a Google Ads Search Campaign [2023 Google Ads Tutorial]

Welcome to my new Google Ads tutorial teaching series called Get Google Ready in 2023. In this 10-part teaching series, I'm going to be taking you through how to set up every single type of Google Ads campaign you need to be using in 2023. Plus, we're going to take it a step further, and I'm also going to show you the correct way of how you need to be going about optimizing each of those campaigns.

But right now, I'm going to be taking you through the step-by-step process of how to set up a Google Search campaign. The exciting news is that the process and the strategy and the structure that I'm going to be taking you through in this video is the exact same strategy that I use on my Google Ad Search campaigns right now, regardless of whether they're a small campaign or a large campaign.

So let's get straight into it now. Before we get into that step-by-step process of how you need to go through it and set up your Google Search campaign, I do want to take you through a little bit of a screen share to show you how you need to structure your Google Search campaigns.

The structure that we want to be using is what we call the one keyword theme method. Now you need to understand that with Google Search campaigns, it's built on search but it's also built on the goal of Google wanting to achieve. What Google wants to achieve is that it wants to match highly relevant ads with highly relevant search terms, which are then taking people through to highly relevant landing pages.

So when you've got your Google Ads account, you would break your account into different campaigns. Now, I'm using the example of a Villa Resort in Bali. So we would have one campaign built around one-bedroom Villas. We'd have a second campaign built around two-bedroom Villas, and then a third campaign built around general Bali Villas and luxury Bali Villa keywords. And underneath each of these campaigns, you would have your individual ad groups.

Now that I've taken you through how you need to go about and structure your Google Search campaign let's now go through that step-by-step process of setting up your very own search campaign with Google Ads.

Step-by-step process:

1. Go into your Google Ads dashboard.

2. Click on New Campaign.

3. Select either sales or leads.

4. Choose the campaign goal.

5. Set your campaign name.

6. Select Search as your campaign type.

7. Choose your target location.

8. Set your bid strategy.

9. Choose your daily budget.

10. Add your keywords.

11. Create your ad copy.

12. Preview and launch your campaign.

Remember that it's important to use the correct structure in your Google Ads search campaigns. You can quickly see which parts of your campaign are successful and which parts are not being successful. By using the correct structure in your Google Ads search campaigns, you can easily scale and grow your campaign as your business grows.

If you want to see all of these teaching videos in my Get Google Ready in 2023 teaching series, make sure that you've subscribed to my channel and turned on that notification button so that you get notified every single time I release a new video in this series.

In conclusion, setting up a Google Search campaign may seem overwhelming, but with the right strategy and structure, you can achieve great results. Use the one keyword theme method and follow the step-by-step process to set up your campaign correctly. And don't forget to regularly review and optimize your campaigns for success.

How to set up a Google Ads Search Campaign ... to GET SALES & LEADS 🤑

How to Set Up a Successful Google Ad Search Campaign

In this video, Aaron Young, a Google Ads Master with over 10 years of experience, shares his step-by-step process for setting up a successful Google Ad search campaign. He emphasizes the importance of having a correct campaign structure to avoid wasting money and ensure profitability.

Campaign Structure:

- At the top level, we have the Google Ads account

- Campaigns are organized by high-level products or services

- Ad groups are created for each campaign and relate to specific products or services

- Individual keywords are assigned to each ad group to ensure highly specific targeting

Step-by-Step Process:

1. Go to ads.google.com and sign in or get started to create a new account

2. Switch to expert mode to access search campaigns

3. Click on the new campaign button and select the campaign objective (sales or leads)

4. Choose search campaign type

5. Set up conversion actions (if applicable)

6. Name the campaign with an easy-to-understand title

7. Set the location, language, and bidding strategy

8. Create ad groups with specific keywords and ad copy

9. Create ad extensions for additional information and calls to action

10. Review and launch the campaign

Setting up a successful Google Ad search campaign requires a correct campaign structure and a step-by-step process. Following these guidelines can help businesses avoid wasting money and achieve profitability.

Google Ads Tutorials: Search basics

Google is undoubtedly one of the most popular and powerful search engines in the world. It has revolutionized the way we search for information and has become an integral part of our daily lives. In this article, we will explore some interesting facts about Google and its impact on our lives.

1. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University.

2. The name Google is actually derived from the word googol, which is a mathematical term for the number 1 followed by 100 zeros.

3. Google's search algorithm is so complex that it takes into account over 200 factors when ranking websites.

4. Google's homepage is famously simple, with just a search box and the Google logo. However, the design was intentional and meant to be clean and easy to use.

5. Google has a number of hidden features and Easter eggs, such as searching do a barrel roll or tilt which will cause the screen to spin or tilt.

6. Google is also famous for its workplace culture, which includes free gourmet meals, on-site massages, and even nap pods for employees.

Google has had an incredible impact on the way we search for and consume information. Its powerful search algorithm, simple design, and hidden features have made it a beloved and indispensable tool for millions of people around the world.

Google Ads Tutorial 2023 : How to Setup a Google Search Ads Campaign in 2023

Foreign people prefer to search online before making a purchase or visiting a physical store, making it crucial for brands to have an online presence. With the rise of online shopping, having your brand online is becoming more essential, especially on Google, the world's largest search engine network. This article provides a tutorial on how to create a search campaign on Google Ads.

Steps to Create a Search Campaign on Google Ads:

1. Choose campaign goal: Depending on your objective, select from six options, including sales, leads, and website traffic.

2. Select bidding option: Choose from various bidding options, such as manual CPC and ACPC.

3. Choose target network: Select either search network or search network partners.

4. Define target location: Set the location, including specific cities and exclusion locations.

5. Select language: Choose the language you want to target.

6. Set budget and schedule: Define your campaign's budget and schedule, including start and end dates.

7. Create ad group: Create an ad group and set relevant keywords, ad text, and landing pages.

8. Launch campaign: Launch your search campaign on Google Ads.

Having an online presence is crucial for brands to reach their target audience and boost sales. Creating a search campaign on Google Ads is an effective way to achieve this goal. By following the steps outlined in this article, you can create a successful search campaign and increase your brand's online visibility.