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Sell Globally on Shopify?

Published on: June 3 2023 by pipiads

Shopify has introduced a new feature called Shopify Markets that allows e-commerce brand owners to sell in different markets and countries in different currencies and collect the right taxes from customers automatically.

What's new in Shopify Markets:

- Simplifies international selling by helping you reach new geographic regions and optimizing your business to drive global sales.

- You can have different prices and domains by different markets.

- You can sell in each market's local currency.

- You can automatically translate your website based on different markets around the world.

- You can include duties or import taxes in your pricing.

How to use Shopify Markets:

- Go to Markets and click Add a Market.

- Give the market a name and add countries or regions.

- Choose the language, currency, and duties or taxes.

- Click on the domain and choose the primary domain, subdomain, or subfolder.

Benefits of using Shopify Markets:

- Consolidate all different markets and stores into a single Shopify store.

- Keep one single business manager and pixel inside of there.

- Simplify the setup of pixels and just the overall logistical aspect of the back end of the Shopify store.

- Connect with any ad platform and have all the data in the same place.

- Link inventory together and avoid the logistical hassle of allocating inventory to specific Shopify backends.

Shopify Markets is a game-changer for anyone using Shopify and running ads. It simplifies the setup of pixels and just the overall logistical aspect of the back end of the Shopify store. It allows e-commerce brand owners to sell in different markets and countries in different currencies and collect the right taxes from customers automatically. Consolidating all different markets and stores into a single Shopify store makes everything much easier and efficient.

How To Sell Worldwide With Shopify In 2022 | Shopify Markets

Shopify Markets is a turnkey solution that allows merchants to open stores internationally with just one click. It enables sellers to sell internationally with ease through custom language, currency pricing, and stock levels.

Who is it for?

Shopify Markets is for sellers who don't want to open multiple stores or have another Shopify website, or who don't want to go down the Shopify Plus route, which costs a lot of money.

Who is it not for?

It's not for sellers who have multiple stores across different countries and want to deliver custom messaging, custom imagery, and customer experience for the customer in that country.

Why choose Shopify Markets over Shopify Plus?

Shopify Markets is a lot easier and a more efficient way to test markets and move forward as a business. It allows merchants to test different markets and open up their geographical customer base without setting up another store and spending a lot of time and money trying to get it running.

How to get access to Shopify Markets:

Navigate to your store online, drop down to your typical settings on your store, and click on Markets with a little icon that says New.

Setting up a new market:

Add the market name, select the countries, manage domains and languages, manage currency and pricing, set up duties and import taxes, set up shipping zones, add payment options, add taxes, and enable multi-currency.

Considerations for a great customer experience:

Freight options should be fast and provide tracking for the customer. Consider setting up a local warehouse in that new country if the market is profitable enough. Always allow users an option to override the website that they're in and shop in their local currency.

International Shipping with Shopify Shipping || Shopify Help Center

Setting up international shipping can expand your business reach, make it more competitive, and attract more customers. In this article, we will discuss how to plan your international shipping strategy and how Shopify Shipping can help you with this.

Tips for Deciding Where to Ship:

- Start with familiar destinations

- Track current demand

- Consider main languages of target markets

Setting up Shipping Zones and Rates:

- Edit your shipping settings on the Shopify admin page

- Create shipping zones and rates in the General Profile

- Select the countries you want to include in each zone

- Choose carrier calculated shipping rates or create manual shipping rates

- Add a handling fee, if desired

Adjusting Packages and Product Information:

- Edit package weight and dimensions

- Ensure every product has a weight value included

- Use bulk editor tool to efficiently edit product weight values and customs information

- Enter HS tariff codes for efficient customs clearance

- Add insurance to your shipment, if desired

By following these steps, you can efficiently set up your international shipping strategy and start expanding your business reach. Shopify Shipping provides an easy-to-use platform for creating shipping zones and rates, editing product information, and adding insurance to your shipments. Contact the Shopify support team if you have any questions or need assistance.

How to Prepare Your Shopify Store for International Selling In 4 Steps

In this article, we will discuss how to prepare your Shopify store for international selling in four steps. With the e-commerce market growing larger than ever, it's crucial for merchants to expand their businesses worldwide. However, before entering the global market, there are some points that merchants need to consider.

Step 1: Determine if it's worth it

Before deciding to sell your products internationally, you should consider if it's worth the effort. Ask yourself the following questions:

- How will you sell your products to different countries?

- Have you calculated the cost of shipping to other countries, or will you offer free shipping?

- Have you checked the feasibility of getting your products to the customers?

- How long will it take, and can you give delivery time information to your customers?

- How many suppliers are there, and what is the risk of your products being stolen or damaged during transit?

- Will the profit from selling cross border be worth the effort to enter these new markets, and can you pay these costs?

Answering these questions will help you determine if it's worth it to sell your products internationally.

Step 2: Offer a multi-currency option

Offering your customers the option to pay for orders using their own currencies can increase their confidence in your brand and build trust. By doing so, you're increasing the possibility of them shopping in your store more frequently. Use a currency converter app such as Bold Multi-Currency, Best Currency Converter, or Auto Currency Switcher to help customers change currencies easily and accurately.

Step 3: Use supply and demand to your advantage

Optimizing your prices is key to staying competitive in the crowded e-commerce market. If there's a demand for your product but it's not supplied by any company yet, use supply and demand to your advantage. Start charging different prices in different markets, and keep looking for different price points until you find the optimal point.

Step 4: Track e-commerce metrics accurately

When entering competitive international markets, your average customer acquisition cost would differ reasonably a lot. It's crucial to track e-commerce metrics accurately, including customer acquisition cost and customer lifetime value. Customer lifetime value is the best indicator for turnovers and your best projector of profit, and probably the biggest help in making marketing and sales decisions.

International selling is a great opportunity for Shopify merchants to grow their business. However, it's crucial to prepare your store for international selling in four steps: determine if it's worth it, offer a multi-currency option, use supply and demand to your advantage, and track e-commerce metrics accurately. By doing so, you can expand your business worldwide and achieve higher potential for success.

Expand Shopify Store Globally (Internationalize)

Expanding Your Shopify Business to Support International Customers

Expanding your Shopify business to support international customers can be a game-changer for your business. With the ability to support customers in different countries, languages, and currencies, you can significantly increase your reach and revenue. In this article, we will walk you through the steps to set up your Shopify website to support international customers.

1. Determine which countries, languages, and currencies you want to support:

Before you start setting up your website, you need to figure out which countries, languages, and currencies you want to support. Research the legal and tax implications of shipping to different countries and figure out your shipping rates and times. Also, consider customer support for different languages.

2. Set up your currencies:

To support global currencies, go to your Shopify Payments or payment gateway and add the countries and regions you want to support. Make sure to enable rounding and set exchange rates. Check if your theme supports currency selectors, and if not, ask a developer to code it.

3. Support multiple languages:

To support multiple languages, go to Store Languages and add the languages you want to support. Then use a third-party app, like Translate My Store, to translate everything. Use professional translation services and avoid auto-translation tools like Google Translate.

Expanding your Shopify business to support international customers can be a complex process, but it can also be a game-changer for your business. With the right research, planning, and execution, you can significantly increase your reach and revenue.

How To Use Shopify Markets To Sell GLOBALLY

Did you know that any Shopify store can sell worldwide? All you have to do is enable Shopify markets to jump in. Shopify markets can help you manage the experience of your brand by assigning different settings to different countries and regions. In this article, we will discuss the features of Shopify markets that can help you sell globally.

Features of Shopify Markets:

1. Localized unique domains and SEO: You can have localized unique domains depending on the market that you're on. You don't have to worry about doing all the extra stuff with domains and SEO.

2. Local currencies and pricing: You have the ability to convert prices based on exchange rate to your customers to the local currency and automatically apply rounding to boost conversion.

3. International pricing strategy: You can optimize your international pricing strategy by setting percentage adjustments or custom prices for products in each market and have taxes automatically included in prices for our customers and regions where it's expected.

4. Localized content and catalog: You get translations, customizations of your storefront, and the ability to choose which products on your store are made available for purchase in different markets.

5. Simplified analytics: Using a tool called Treble, you can see the lifetime value of a customer at 30, 60, and 90 days. It also allows you to estimate the action of the customer and send out marketing messages at the right time.

6. Shopify Markets Pro: It removes much of the responsibility of the cross-border sales management because Shopify just handles all aspects of that. You can offload that international tax filing registration and remittance and adjust your product catalog for each market.


Shopify markets are available to merchants worldwide on basic Shopify, advanced, and plus plans. Shopify payments are required for local currency and local payment options. Transaction fees apply for international sales, and the duties and import taxes calculation is currently only available for advanced and plus plans.

Selling worldwide is no longer a challenge with Shopify markets. You can take advantage of the various features that Shopify markets offer to optimize your international selling strategy. With Shopify markets, you can manage your brand experience by assigning different settings to different countries and regions. And with Shopify Markets Pro, you can offload much of the responsibility of cross-border sales management. If you're interested in selling globally, Shopify markets are worth exploring.

How To Sell Internationally On Your Shopify Store

How to Sell Your Products Internationally: A Quick Guide for Shopify Store Owners

Selling products internationally can be confusing and costly, but it doesn't have to be. In this video, we will discuss three basic steps to help you sell your products internationally using your Shopify store.

Step 1: Accept Different Currencies

- Download a currency conversion application on your Shopify store

- The application will automatically convert the currency based on the customer's location

- The customer will pay in their own currency at checkout

Step 2: Advertising

- Use Facebook advertising to reach customers in different countries

- Test different campaigns based on country and language

- Start small and scale up as you see success

Step 3: Fulfillment

- Use Amazon FBA (Fulfillment by Amazon) to fulfill orders in different countries

- Send your products to Amazon fulfillment centers in different countries

- Customers can order from your website and have their products shipped by Amazon

Selling products internationally doesn't have to be complicated or expensive. By accepting different currencies, advertising in different countries, and using Amazon FBA for fulfillment, you can start selling your products globally and reach new markets. If you have any questions, feel free to reach out to us on Instagram or leave a comment.

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