Selling On Amazon For Beginners 2022 Tips To Increase Revenue
Published on: December 2 2022 by Tatiana James
Selling On Amazon For Beginners 2022 Tips To Increase Revenue
Table of Contents
Selling On Amazon For Beginners 2022 Tips To Increase Revenue
startTime | durationTime | text |
00:00:00 | 00:00:03 | hey everyone i'm tatiana and today we're |
00:00:02 | 00:00:05 | going to tok about how you can |
00:00:03 | 00:00:08 | differentiate your product |
00:00:05 | 00:00:09 | when selling on amazon so i have got my |
00:00:08 | 00:00:11 | computer right here and i'm going to be |
00:00:09 | 00:00:12 | pulling up a bunch of amazon listings to |
00:00:11 | 00:00:14 | give you examples on how you could |
00:00:12 | 00:00:15 | differentiate yourself |
00:00:14 | 00:00:17 | and it doesn't have to cost you an arm |
00:00:15 | 00:00:19 | and a leg it could be something very |
00:00:17 | 00:00:21 | minor that makes a big difference now |
00:00:19 | 00:00:21 | this is something that you should be |
00:00:21 | 00:00:24 | thinking about |
00:00:21 | 00:00:26 | in advance before you place your first |
00:00:24 | 00:00:28 | order with your manufacturer because it |
00:00:26 | 00:00:30 | could alter that order |
00:00:28 | 00:00:32 | um so before we dive into the screen |
00:00:30 | 00:00:33 | share let's just tok about why this is |
00:00:32 | 00:00:36 | important |
00:00:33 | 00:00:37 | um it's important because the end result |
00:00:36 | 00:00:39 | is that you're just going to have |
00:00:37 | 00:00:41 | more revenue it's going to increase your |
00:00:39 | 00:00:43 | sales because more people are going to |
00:00:41 | 00:00:46 | be interested in buying your product |
00:00:43 | 00:00:48 | and you know if you don't differentiate |
00:00:46 | 00:00:50 | yourself then that means that your plan |
00:00:48 | 00:00:52 | is to find a product that's selling well |
00:00:50 | 00:00:55 | on amazon and sell the exact same thing |
00:00:52 | 00:00:56 | and it just doesn't work anymore that |
00:00:55 | 00:00:59 | just won't work |
00:00:56 | 00:01:00 | and truth be told six years ago that |
00:00:59 | 00:01:02 | might have worked where you go when you |
00:01:00 | 00:01:04 | find something that's selling well and |
00:01:02 | 00:01:06 | then you sell this exact same thing |
00:01:04 | 00:01:07 | but now there's a lot more competition |
00:01:06 | 00:01:09 | on amazon |
00:01:07 | 00:01:11 | the sellers are far more experienced |
00:01:09 | 00:01:13 | they know how this game works |
00:01:11 | 00:01:14 | and you're not really going to get away |
00:01:13 | 00:01:16 | with that you have to |
00:01:14 | 00:01:18 | get more creative now on the note of |
00:01:16 | 00:01:20 | competition because i know that |
00:01:18 | 00:01:22 | sometimes that's a red flag people get |
00:01:20 | 00:01:24 | really worried when they hear that |
00:01:22 | 00:01:25 | there's competition on amazon |
00:01:24 | 00:01:29 | um they start thinking that oh the |
00:01:25 | 00:01:31 | opportunity is gone amazon fba is dead |
00:01:29 | 00:01:32 | and my response to that is that yes it's |
00:01:31 | 00:01:35 | true |
00:01:32 | 00:01:37 | there is far more competition on amazon |
00:01:35 | 00:01:38 | there absolutely is you can't deny it |
00:01:37 | 00:01:41 | there are way more sellers |
00:01:38 | 00:01:43 | but that's because there's more demand |
00:01:41 | 00:01:45 | people see the opportunity of selling |
00:01:43 | 00:01:47 | online because that's where |
00:01:45 | 00:01:48 | we're all heading if you look at the |
00:01:47 | 00:01:51 | numbers this past |
00:01:48 | 00:01:52 | spring online shopping the industry as a |
00:01:51 | 00:01:54 | whole |
00:01:52 | 00:01:56 | experienced 10 years growth in only |
00:01:54 | 00:01:58 | eight weeks time |
00:01:56 | 00:01:59 | that's massive growth and so if more |
00:01:58 | 00:02:01 | people |
00:01:59 | 00:02:02 | are shopping online that means there's |
00:02:01 | 00:02:05 | more demand |
00:02:02 | 00:02:07 | for products to be sold online and who |
00:02:05 | 00:02:09 | is supplying those products |
00:02:07 | 00:02:11 | us people who are e-commerce sellers |
00:02:09 | 00:02:12 | people who have brands online that are |
00:02:11 | 00:02:15 | selling products |
00:02:12 | 00:02:16 | so there is more opportunity because |
00:02:15 | 00:02:18 | there's more demand |
00:02:16 | 00:02:19 | and that also just means that naturally |
00:02:18 | 00:02:21 | there's going to be more competition |
00:02:19 | 00:02:22 | because more people want to get in on |
00:02:21 | 00:02:24 | this |
00:02:22 | 00:02:25 | so you know yes there's more competition |
00:02:24 | 00:02:27 | but that just simply means that you need |
00:02:25 | 00:02:28 | to get more creative |
00:02:27 | 00:02:31 | and so that's where this whole |
00:02:28 | 00:02:33 | differentiating your product comes in |
00:02:31 | 00:02:35 | it's really tapping into that artist |
00:02:33 | 00:02:36 | side of your brain that |
00:02:35 | 00:02:38 | thinks about okay how could i |
00:02:36 | 00:02:40 | differentiate myself from everyone else |
00:02:38 | 00:02:42 | really try and come up with something |
00:02:40 | 00:02:43 | unique or or not it could even simply be |
00:02:42 | 00:02:45 | just your price |
00:02:43 | 00:02:47 | if you can find a manufacturer where you |
00:02:45 | 00:02:50 | can get the product at a |
00:02:47 | 00:02:50 | much less a cheaper price and you're |
00:02:50 | 00:02:52 | able to |
00:02:50 | 00:02:54 | mark your price down a little bit more |
00:02:52 | 00:02:55 | than everyone else that is one way that |
00:02:54 | 00:02:58 | you could differentiate yourself |
00:02:55 | 00:02:59 | without needing to alter the product so |
00:02:58 | 00:03:01 | we're going to do a screen share |
00:02:59 | 00:03:03 | and we're going to tok about different |
00:03:01 | 00:03:06 | ways that you can differentiate yourself |
00:03:03 | 00:03:08 | so let's just get to it all right so i'm |
00:03:06 | 00:03:09 | here on amazon and the first example |
00:03:08 | 00:03:12 | here is a no |
00:03:09 | 00:03:13 | stuff dog toy so you can see here that |
00:03:12 | 00:03:15 | this is a five pack |
00:03:13 | 00:03:18 | and it looks similar to this one over |
00:03:15 | 00:03:19 | here which is also five pack but |
00:03:18 | 00:03:21 | the way that they've differentiated |
00:03:19 | 00:03:23 | themselves is in price so this is |
00:03:21 | 00:03:28 | something i alluded to earlier |
00:03:23 | 00:03:31 | this one is 1898 and this one is 16.99 |
00:03:28 | 00:03:33 | so they have a better price so |
00:03:31 | 00:03:34 | you know many people might say well i'd |
00:03:33 | 00:03:35 | rather go with this one because simply |
00:03:34 | 00:03:38 | because of the price |
00:03:35 | 00:03:40 | so if you can find a way where you can |
00:03:38 | 00:03:43 | maybe you're making less profit |
00:03:40 | 00:03:45 | or maybe you found a supplier that is a |
00:03:43 | 00:03:47 | more inexpensive that allows you to sell |
00:03:45 | 00:03:48 | at a cheaper price for a similar profit |
00:03:47 | 00:03:50 | margin |
00:03:48 | 00:03:52 | then price can be a great way to |
00:03:50 | 00:03:54 | differentiate yourself |
00:03:52 | 00:03:56 | now i would recommend that if you are |
00:03:54 | 00:03:59 | just launching your product on amazon |
00:03:56 | 00:04:00 | you don't want to be selling at your |
00:03:59 | 00:04:03 | ideal |
00:04:00 | 00:04:05 | price point you want to be selling at a |
00:04:03 | 00:04:07 | lower price point and the reason being |
00:04:05 | 00:04:09 | is simply because again |
00:04:07 | 00:04:11 | you're a brand new seller people don't |
00:04:09 | 00:04:14 | have a reason to buy from you |
00:04:11 | 00:04:15 | you have no reviews no social proof |
00:04:14 | 00:04:18 | you know they'd much rather buy from |
00:04:15 | 00:04:21 | someone who has 722 reviews |
00:04:18 | 00:04:23 | and so if you can sell at a really good |
00:04:21 | 00:04:27 | price point it gives you an advantage |
00:04:23 | 00:04:29 | over the already existing sellers |
00:04:27 | 00:04:30 | so definitely when you're first |
00:04:29 | 00:04:33 | launching a product you want to be |
00:04:30 | 00:04:36 | pricing it at a lower price point |
00:04:33 | 00:04:38 | what that price is you can determine you |
00:04:36 | 00:04:38 | have to know what your profit margins |
00:04:38 | 00:04:40 | are |
00:04:38 | 00:04:42 | in order to determine that because you |
00:04:40 | 00:04:44 | don't want to be in the negative |
00:04:42 | 00:04:45 | you could be making no profit you know |
00:04:44 | 00:04:48 | just break |
00:04:45 | 00:04:49 | even just to kind of get those initial |
00:04:48 | 00:04:52 | sales get those initial reviews |
00:04:49 | 00:04:54 | and just kind of establish your listing |
00:04:52 | 00:04:56 | uh on the first or second page |
00:04:54 | 00:04:57 | and then slowly increase your price with |
00:04:56 | 00:05:00 | time |
00:04:57 | 00:05:01 | or you could still be making a profit |
00:05:00 | 00:05:03 | you just have to determine |
00:05:01 | 00:05:04 | how much you want to be making so price |
00:05:03 | 00:05:06 | is definitely |
00:05:04 | 00:05:07 | an attractive way to differentiate |
00:05:06 | 00:05:11 | yourself |
00:05:07 | 00:05:13 | you know people like good value okay so |
00:05:11 | 00:05:15 | the second one here is a grill brush |
00:05:13 | 00:05:16 | um you can see here that this one is |
00:05:15 | 00:05:18 | just one girl brush |
00:05:16 | 00:05:20 | versus this one we have two brushes |
00:05:18 | 00:05:21 | we've got this long one a shorter one |
00:05:20 | 00:05:24 | and a case |
00:05:21 | 00:05:25 | and so when i'm looking here i'm seeing |
00:05:24 | 00:05:26 | that there's about a four dollar |
00:05:25 | 00:05:28 | difference |
00:05:26 | 00:05:29 | but here i'm getting double the value so |
00:05:28 | 00:05:31 | you always have to think from the |
00:05:29 | 00:05:34 | customer's perspective |
00:05:31 | 00:05:35 | um does your customer just want one |
00:05:34 | 00:05:37 | grill brush |
00:05:35 | 00:05:38 | or would they be willing to pay an extra |
00:05:37 | 00:05:40 | four dollars for |
00:05:38 | 00:05:42 | two grill brushes and this seller has |
00:05:40 | 00:05:44 | determined that |
00:05:42 | 00:05:46 | they would and so that could be a great |
00:05:44 | 00:05:48 | advantage so you want to be able to |
00:05:46 | 00:05:50 | offer more value |
00:05:48 | 00:05:52 | so that's that's one thing here so this |
00:05:50 | 00:05:54 | isn't a bonus item this is part of the |
00:05:52 | 00:05:56 | package next i want to show you what a |
00:05:54 | 00:05:58 | bonus item looks like |
00:05:56 | 00:06:00 | so when a customer is going to purchase |
00:05:58 | 00:06:01 | this product they know that they paid |
00:06:00 | 00:06:03 | for both these brushes |
00:06:01 | 00:06:05 | in this price they're not thinking that |
00:06:03 | 00:06:07 | oh i paid for one brush and i get one |
00:06:05 | 00:06:08 | free that's not what the marketing is |
00:06:07 | 00:06:11 | telling us here |
00:06:08 | 00:06:12 | okay another one here is this nail |
00:06:11 | 00:06:13 | clipper |
00:06:12 | 00:06:15 | so you can see here they're including |
00:06:13 | 00:06:17 | some sort of bonus |
00:06:15 | 00:06:18 | on amazon you're not supposed to say |
00:06:17 | 00:06:20 | bonus or |
00:06:18 | 00:06:22 | free or anything like that so they just |
00:06:20 | 00:06:24 | put like a ribbon that |
00:06:22 | 00:06:25 | indicates it's a bonus and so if you |
00:06:24 | 00:06:27 | click on it |
00:06:25 | 00:06:29 | you can see here that they're giving you |
00:06:27 | 00:06:31 | some sort of |
00:06:29 | 00:06:34 | tool and so this would be something |
00:06:31 | 00:06:37 | that's super inexpensive to get |
00:06:34 | 00:06:37 | from your supplier um that they can just |
00:06:37 | 00:06:39 | add in |
00:06:37 | 00:06:40 | for you know and sell it at the same |
00:06:39 | 00:06:41 | price that they were originally gonna |
00:06:40 | 00:06:43 | sell it |
00:06:41 | 00:06:45 | make a little bit less of a profit but |
00:06:43 | 00:06:49 | nothing too significant |
00:06:45 | 00:06:51 | another thing here is uh a warranty |
00:06:49 | 00:06:52 | so a warranty can be a great idea a |
00:06:51 | 00:06:55 | lifetime warranty |
00:06:52 | 00:06:56 | amazon offers their 30-day return policy |
00:06:55 | 00:06:58 | but |
00:06:56 | 00:07:00 | if you offer people a lifetime warranty |
00:06:58 | 00:07:02 | that gives them a lot of assurance that |
00:07:00 | 00:07:05 | in the event that they you know the |
00:07:02 | 00:07:07 | product is uh damaged it gets broken |
00:07:05 | 00:07:08 | whatever the case may be they can get a |
00:07:07 | 00:07:10 | new one a replacement |
00:07:08 | 00:07:12 | and uh so this is a great way to |
00:07:10 | 00:07:13 | differentiate yourself people like |
00:07:12 | 00:07:16 | seeing the badge |
00:07:13 | 00:07:18 | but also it can help you build your list |
00:07:16 | 00:07:20 | because in order for people to take |
00:07:18 | 00:07:21 | advantage of the warranty they have to |
00:07:20 | 00:07:23 | register |
00:07:21 | 00:07:25 | their product and the way that you can |
00:07:23 | 00:07:27 | do that is you can have them |
00:07:25 | 00:07:28 | you can have some sort of opt-in on your |
00:07:27 | 00:07:31 | amazon packaging |
00:07:28 | 00:07:33 | and then it it funnels them towards a |
00:07:31 | 00:07:35 | landing page where they have to |
00:07:33 | 00:07:37 | opt-in using their name and their email |
00:07:35 | 00:07:39 | and once they've opted in then they're |
00:07:37 | 00:07:41 | on your warranty list |
00:07:39 | 00:07:42 | and so that way you can get their email |
00:07:41 | 00:07:44 | address which gives you a means to |
00:07:42 | 00:07:46 | communicate with them in the future |
00:07:44 | 00:07:48 | that's definitely something to consider |
00:07:46 | 00:07:50 | as well oh yeah the posture correctors |
00:07:48 | 00:07:52 | this is actually something i bought |
00:07:50 | 00:07:54 | today so we'll see if it's any good |
00:07:52 | 00:07:56 | um you know there's a lot of people kind |
00:07:54 | 00:07:58 | of selling the same thing and so that's |
00:07:56 | 00:08:00 | that's the challenge right is when a lot |
00:07:58 | 00:08:01 | of people are selling something similar |
00:08:00 | 00:08:03 | this person and this person it looks |
00:08:01 | 00:08:05 | very similar this person's got really |
00:08:03 | 00:08:06 | cool packaging so that's a way to |
00:08:05 | 00:08:08 | differentiate yourself |
00:08:06 | 00:08:10 | nobody else really has the packaging in |
00:08:08 | 00:08:12 | their photo they do |
00:08:10 | 00:08:14 | and they made it look really big and |
00:08:12 | 00:08:16 | professional so if you do have nice |
00:08:14 | 00:08:17 | packaging i would include it in your |
00:08:16 | 00:08:19 | main image |
00:08:17 | 00:08:20 | you're allowed to include in your main |
00:08:19 | 00:08:22 | image anything that's actually coming |
00:08:20 | 00:08:23 | with your product |
00:08:22 | 00:08:25 | so if your packaging comes with your |
00:08:23 | 00:08:27 | product you can include it if it |
00:08:25 | 00:08:29 | if it doesn't then you can include it if |
00:08:27 | 00:08:30 | you have ugly packaging then i would |
00:08:29 | 00:08:33 | avoid putting it in your |
00:08:30 | 00:08:34 | main image but if it is attractive then |
00:08:33 | 00:08:35 | go for it |
00:08:34 | 00:08:37 | you can see here this is some sort of |
00:08:35 | 00:08:40 | bonus item that they're offering let's |
00:08:37 | 00:08:43 | check it out |
00:08:40 | 00:08:46 | so they're offering this looks like some |
00:08:43 | 00:08:46 | sort of stiker |
00:08:48 | 00:08:52 | yeah i guess some sort of additional |
00:08:50 | 00:08:54 | stiker they must be toking about it |
00:08:52 | 00:08:55 | somewhere here |
00:08:54 | 00:08:58 | but ultimately like it's helping their |
00:08:55 | 00:08:59 | listing stand out a bit more as opposed |
00:08:58 | 00:09:00 | to for example this one that doesn't |
00:08:59 | 00:09:03 | have anything |
00:09:00 | 00:09:05 | they're also offering some sort of a bag |
00:09:03 | 00:09:06 | so that could be nice i could get |
00:09:05 | 00:09:08 | you know to have a bag to carry these |
00:09:06 | 00:09:09 | things around in |
00:09:08 | 00:09:12 | so they're showing it in their main |
00:09:09 | 00:09:16 | image because this is what's included |
00:09:12 | 00:09:17 | there we go so yeah it comes with the |
00:09:16 | 00:09:19 | bag |
00:09:17 | 00:09:20 | so that's a nice bonus you know having |
00:09:19 | 00:09:23 | your supplier provide |
00:09:20 | 00:09:27 | a simple drawstring bag if |
00:09:23 | 00:09:29 | you know it works for your product great |
00:09:27 | 00:09:33 | let's see some other examples here so |
00:09:29 | 00:09:34 | these are water filter straws |
00:09:33 | 00:09:36 | one other thing you can do is |
00:09:34 | 00:09:38 | differentiate your listing by having a |
00:09:36 | 00:09:41 | different color |
00:09:38 | 00:09:44 | or having a combo of colors a pack |
00:09:41 | 00:09:46 | so this seller for example they kind of |
00:09:44 | 00:09:46 | notike that most people are selling |
00:09:46 | 00:09:50 | these blue |
00:09:46 | 00:09:53 | straws but the second color that's most |
00:09:50 | 00:09:55 | popular is this type of army green |
00:09:53 | 00:09:56 | this army print color so they notike |
00:09:55 | 00:09:58 | blue and army print color |
00:09:56 | 00:10:00 | so they thought okay well i guess that |
00:09:58 | 00:10:02 | the blue and the army print color |
00:10:00 | 00:10:02 | they're making it to the first page |
00:10:02 | 00:10:04 | because |
00:10:02 | 00:10:06 | that's what people are buying so let me |
00:10:04 | 00:10:09 | do some sort of combo |
00:10:06 | 00:10:10 | one blue one army one blue one army and |
00:10:09 | 00:10:12 | so i don't know if they're doing any |
00:10:10 | 00:10:15 | good with that but that's definitely a |
00:10:12 | 00:10:16 | an idea to entertain you do need to do |
00:10:15 | 00:10:20 | your research if you're gonna go off |
00:10:16 | 00:10:22 | and change the color of the product |
00:10:20 | 00:10:24 | because you want to make sure that it's |
00:10:22 | 00:10:27 | in demand if nobody on amazon is buying |
00:10:24 | 00:10:29 | that color it's a bit risky because |
00:10:27 | 00:10:30 | when you're doing amazon fba you want to |
00:10:29 | 00:10:33 | try and reduce your risk |
00:10:30 | 00:10:35 | by doing your product search research to |
00:10:33 | 00:10:37 | see what's already selling well |
00:10:35 | 00:10:38 | and if it's not already selling well |
00:10:37 | 00:10:40 | then that's a bit risky because you |
00:10:38 | 00:10:41 | don't have the data to support that it |
00:10:40 | 00:10:44 | is going to sell |
00:10:41 | 00:10:46 | when you go ahead and try and sell it so |
00:10:44 | 00:10:47 | in this event i think that what they saw |
00:10:46 | 00:10:49 | is that they probably did the research |
00:10:47 | 00:10:50 | and they found that this was also a very |
00:10:49 | 00:10:52 | popular color |
00:10:50 | 00:10:53 | so they decided to kind of take a gamble |
00:10:52 | 00:10:54 | and |
00:10:53 | 00:10:57 | we'll see i don't know if it's going to |
00:10:54 | 00:10:58 | pay off or not but definitely variations |
00:10:57 | 00:11:00 | in color could be good |
00:10:58 | 00:11:03 | but you do have to do the research on it |
00:11:00 | 00:11:06 | and over here we have some yoga mats |
00:11:03 | 00:11:07 | or no these are yoga towels so let's see |
00:11:06 | 00:11:09 | this one |
00:11:07 | 00:11:11 | has some sort of bottle that seems to be |
00:11:09 | 00:11:12 | included so if we click on that we can |
00:11:11 | 00:11:15 | check it out |
00:11:12 | 00:11:16 | everyone seems to be selling towels um |
00:11:16 | 00:11:20 | oh this one's including a bag so again a |
00:11:19 | 00:11:24 | bag could be a great way |
00:11:20 | 00:11:27 | um to help differentiate yourself makes |
00:11:24 | 00:11:28 | these items more portable this one |
00:11:27 | 00:11:31 | includes a |
00:11:28 | 00:11:33 | spray bottle and a bag and two pieces so |
00:11:31 | 00:11:35 | this is obviously really great value |
00:11:33 | 00:11:37 | i think they're probably a new seller um |
00:11:35 | 00:11:39 | so they're trying to really |
00:11:37 | 00:11:40 | add a lot of value this one did some |
00:11:39 | 00:11:42 | sort of tie dye so |
00:11:40 | 00:11:43 | trying different colors tie-dye is |
00:11:42 | 00:11:46 | really popular right now so it's |
00:11:43 | 00:11:49 | probably a smart move |
00:11:46 | 00:11:52 | so trying to stay on top of the trends |
00:11:49 | 00:11:52 | let's just see what these have |
00:11:53 | 00:11:57 | so i'm not sure what that spray bottle |
00:11:55 | 00:11:57 | is |
00:11:59 | 00:12:03 | they must tok about it somewhere |
00:12:03 | 00:12:09 | green one spray bottle |
00:12:07 | 00:12:11 | oh it's just a spray bottle so i mean |
00:12:09 | 00:12:13 | that's going to cost you a couple |
00:12:11 | 00:12:15 | pennies from your suppliers so |
00:12:13 | 00:12:17 | i mean it does it did um pique my |
00:12:15 | 00:12:20 | attention a little bit because it's just |
00:12:17 | 00:12:24 | it's just something extra right |
00:12:20 | 00:12:27 | and this one here it's a bag |
00:12:24 | 00:12:29 | so yeah it's included so just a few more |
00:12:27 | 00:12:31 | examples for you |
00:12:29 | 00:12:33 | so again the main idea is that when |
00:12:31 | 00:12:35 | people are browsing through all the |
00:12:33 | 00:12:38 | product options on amazon |
00:12:35 | 00:12:39 | you want them to look at your your main |
00:12:38 | 00:12:42 | image and just kind of |
00:12:39 | 00:12:43 | gravitate towards it so for example out |
00:12:42 | 00:12:45 | of these four here which |
00:12:43 | 00:12:46 | one of these images do you gravitate |
00:12:45 | 00:12:49 | towards it's this one |
00:12:46 | 00:12:50 | most likely because there's this big |
00:12:49 | 00:12:53 | random shaped |
00:12:50 | 00:12:54 | pink thing that i'm like okay well all |
00:12:53 | 00:12:56 | of these are green |
00:12:54 | 00:12:57 | and white and they all kind of look the |
00:12:56 | 00:12:59 | same but here there's this |
00:12:57 | 00:13:01 | strange pink thing like i'm just i'm |
00:12:59 | 00:13:02 | just a little bit more interested it's |
00:13:01 | 00:13:04 | peaking |
00:13:02 | 00:13:05 | my curiosity and so that's what you want |
00:13:04 | 00:13:07 | to do |
00:13:05 | 00:13:10 | and so here they've obviously included |
00:13:07 | 00:13:13 | something that is not included here |
00:13:10 | 00:13:15 | and it's just an extra item but |
00:13:13 | 00:13:16 | on the main image it's pulling me |
00:13:15 | 00:13:17 | towards that |
00:13:16 | 00:13:20 | so that's definitely something to |
00:13:17 | 00:13:22 | consider over here |
00:13:20 | 00:13:24 | same thing with the dog training collar |
00:13:22 | 00:13:26 | with remote |
00:13:24 | 00:13:28 | so we're gonna scroll through all of |
00:13:26 | 00:13:30 | these items and |
00:13:28 | 00:13:31 | you know which of these stands out to |
00:13:30 | 00:13:32 | you most |
00:13:31 | 00:13:34 | out of all of okay let's say all of the |
00:13:32 | 00:13:35 | ones on this page which ones stand out |
00:13:34 | 00:13:37 | to you most |
00:13:35 | 00:13:39 | well the one with the dog does this one |
00:13:37 | 00:13:39 | too but i would say this one more |
00:13:39 | 00:13:41 | because it's |
00:13:39 | 00:13:44 | a closer up image of the dog it's more |
00:13:41 | 00:13:45 | clear it's cute |
00:13:44 | 00:13:47 | and these ones you know they all kind of |
00:13:45 | 00:13:49 | look the same |
00:13:47 | 00:13:51 | so i mean everyone knows in marketing |
00:13:49 | 00:13:52 | that if you've got a cute dog or a cute |
00:13:51 | 00:13:54 | baby |
00:13:52 | 00:13:55 | uh it's gonna boost your marketing |
00:13:54 | 00:13:57 | efforts so |
00:13:55 | 00:13:59 | yeah that's a great idea put the dog in |
00:13:57 | 00:14:01 | the photo even though the dog's not |
00:13:59 | 00:14:04 | included it's wearing the collar so it's |
00:14:01 | 00:14:06 | demonstrating the use of the collar |
00:14:04 | 00:14:08 | and it's helping you stand out from all |
00:14:06 | 00:14:11 | of these other images here |
00:14:08 | 00:14:12 | so yeah that's that's definitely a great |
00:14:11 | 00:14:14 | thing |
00:14:12 | 00:14:15 | and then also um you want to make sure |
00:14:14 | 00:14:16 | that your images are really big the |
00:14:15 | 00:14:18 | biggest image |
00:14:16 | 00:14:20 | wins so if you look at this image |
00:14:18 | 00:14:22 | compared to this one this one's a lot |
00:14:20 | 00:14:24 | bigger so it tracks more of my attention |
00:14:22 | 00:14:26 | i can clearly read what it says here |
00:14:24 | 00:14:28 | whereas this one's a lot smaller |
00:14:26 | 00:14:29 | so you want to use the maximum image |
00:14:28 | 00:14:31 | space |
00:14:29 | 00:14:33 | so let's take a look at over here these |
00:14:31 | 00:14:36 | are resistance bands |
00:14:33 | 00:14:39 | resistance bands is a very popular item |
00:14:36 | 00:14:40 | to sell on amazon lots of competition |
00:14:39 | 00:14:41 | there |
00:14:40 | 00:14:44 | but when we're looking at all these |
00:14:41 | 00:14:45 | bands which ones stand out to you so |
00:14:44 | 00:14:47 | we're seeing all these rainbow colored |
00:14:45 | 00:14:48 | bands okay |
00:14:47 | 00:14:50 | but these ones are a bit different these |
00:14:48 | 00:14:51 | are definitely more feminine these |
00:14:50 | 00:14:53 | pastel colors |
00:14:51 | 00:14:54 | all of these kind of look the same |
00:14:53 | 00:14:56 | except for these so they've |
00:14:54 | 00:14:58 | differentiated themselves in |
00:14:56 | 00:15:00 | a number of different ways number one is |
00:14:58 | 00:15:00 | the price they're a lot cheaper than |
00:15:00 | 00:15:03 | everyone else |
00:15:00 | 00:15:05 | number two the colors they seem to go |
00:15:03 | 00:15:07 | with a different color theme here |
00:15:05 | 00:15:08 | and number three the value so they've |
00:15:07 | 00:15:12 | added a bag |
00:15:08 | 00:15:14 | a video an ebook let's click on it |
00:15:12 | 00:15:16 | so adding a video if if your product |
00:15:14 | 00:15:19 | would allow you to do this |
00:15:16 | 00:15:20 | a video or an ebook that will help |
00:15:19 | 00:15:23 | people |
00:15:20 | 00:15:24 | use your product that's a great way to |
00:15:23 | 00:15:28 | add more value |
00:15:24 | 00:15:28 | so let's read about it here |
00:15:28 | 00:15:32 | so you're gonna get some sort of ebook |
00:15:31 | 00:15:34 | some sort of video |
00:15:32 | 00:15:35 | and also a lifetime warranty so they've |
00:15:34 | 00:15:39 | done a really great job |
00:15:35 | 00:15:41 | kudos to these people um let's uh |
00:15:39 | 00:15:41 | let's read more |
00:15:43 | 00:15:47 | so ebook and video workout guide we made |
00:15:45 | 00:15:48 | an ebook and video about how to use the |
00:15:47 | 00:15:49 | booty bands |
00:15:48 | 00:15:51 | so they'll be more effective if you |
00:15:49 | 00:15:53 | imitate the movements great |
00:15:51 | 00:15:56 | doesn't have to be something complex i |
00:15:53 | 00:15:58 | did something similar myself when i was |
00:15:56 | 00:15:59 | let me show you actually what my my |
00:15:58 | 00:16:01 | ebook looks like |
00:15:59 | 00:16:02 | so this ebook was included with every |
00:16:01 | 00:16:07 | order purchased |
00:16:02 | 00:16:09 | on my website and amazon and |
00:16:07 | 00:16:10 | you can see here i just had someone a |
00:16:09 | 00:16:12 | graphics person make it but i wrote the |
00:16:10 | 00:16:13 | ebook myself this was back when i was |
00:16:12 | 00:16:15 | like |
00:16:13 | 00:16:17 | studying to become a personal trainer |
00:16:15 | 00:16:19 | and i just put as much |
00:16:17 | 00:16:21 | information as i could to help people |
00:16:19 | 00:16:23 | understand the body |
00:16:21 | 00:16:25 | and i created a whole workout for people |
00:16:23 | 00:16:26 | and you can see all of these images are |
00:16:25 | 00:16:28 | custom designed by |
00:16:26 | 00:16:31 | someone there she's wearing a waist |
00:16:28 | 00:16:32 | trainer and i had someone on upwork.com |
00:16:31 | 00:16:35 | i heard someone to |
00:16:32 | 00:16:36 | help design the ebook i gave them all |
00:16:35 | 00:16:37 | the colors i told them exactly how i |
00:16:36 | 00:16:39 | wanted to be |
00:16:37 | 00:16:41 | and i think they did a really great job |
00:16:39 | 00:16:43 | i'm happy with it and i even added my |
00:16:41 | 00:16:45 | own photos in here |
00:16:43 | 00:16:47 | so um yeah so you could add an ebook or |
00:16:45 | 00:16:49 | a video an instructional video |
00:16:47 | 00:16:52 | let's do one more example here so here |
00:16:49 | 00:16:54 | we have some muffin pans |
00:16:52 | 00:16:57 | and you know they kind of all look the |
00:16:54 | 00:16:59 | same these ones all these gray pans |
00:16:57 | 00:17:01 | this one stands out by color but also |
00:16:59 | 00:17:02 | they're offering these silicone muffin |
00:17:01 | 00:17:05 | inserts |
00:17:02 | 00:17:05 | so this again is a bonus item that |
00:17:05 | 00:17:08 | probably costs |
00:17:05 | 00:17:09 | pennies on the dollar if you include it |
00:17:08 | 00:17:11 | it just gives people |
00:17:09 | 00:17:13 | it draws more attention towards your |
00:17:11 | 00:17:15 | product and people might see more value |
00:17:13 | 00:17:17 | also what they did is they made smaller |
00:17:15 | 00:17:18 | cups so these are smaller muffins and |
00:17:17 | 00:17:20 | these are bigger muffins |
00:17:18 | 00:17:22 | so they're getting two different muffin |
00:17:20 | 00:17:25 | trays not two of the same ones |
00:17:22 | 00:17:27 | alright guys so that is it those are my |
00:17:25 | 00:17:28 | ideas on how you could differentiate |
00:17:27 | 00:17:30 | yourself |
00:17:28 | 00:17:31 | i would definitely encourage you to take |
00:17:30 | 00:17:33 | it seriously |
00:17:31 | 00:17:35 | i know you might think that oh well |
00:17:33 | 00:17:37 | maybe in my second uh |
00:17:35 | 00:17:38 | second inventory or my third inventory |
00:17:37 | 00:17:40 | then i'll start thinking of a way to |
00:17:38 | 00:17:41 | differentiate myself |
00:17:40 | 00:17:43 | but i would encourage you to do |
00:17:41 | 00:17:45 | something with your first order |
00:17:43 | 00:17:47 | it doesn't have to be something dramatik |
00:17:45 | 00:17:48 | or expensive it could be something small |
00:17:47 | 00:17:50 | but significant |
00:17:48 | 00:17:53 | it can make the world of a difference |
00:17:50 | 00:17:55 | for your success on amazon |
00:17:53 | 00:17:57 | if you guys want to dive deeper with |
00:17:55 | 00:17:59 | amazon fba and learn more |
00:17:57 | 00:18:01 | you can get my free intro to amazon fba |
00:17:59 | 00:18:02 | video series by going to |
00:18:01 | 00:18:04 | tatianajames.com |
00:18:02 | 00:18:06 | fba or check out the link in the |
00:18:04 | 00:18:07 | description of this video |
00:18:06 | 00:18:09 | thanks for watching and if you have |
00:18:07 | 00:18:10 | questions let me know in the comment |
00:18:09 | 00:18:12 | section below |
00:18:10 | 00:18:12 | bye |
Recommended
- Link Retargeting - How To Retarget People from Any Link You Share Using PixelMe
- Dropshipping On Shopify - How To Automate Your Dropshipping Business
- How To Do Amazon FBA Product Research 2022 Using Jungle Scout
- Amazon FBA Step-By-Step 2022 - The Roadmap To Success
- Best Pop-Up for Shopify Merchants This Black Friday & Cyber Monday