Selling On Amazon For Beginners 2022 Tips To Increase Revenue

Published on: December 2 2022 by Tatiana James

Selling On Amazon For Beginners 2022 Tips To Increase Revenue

Selling On Amazon For Beginners 2022 Tips To Increase Revenue

Selling On Amazon For Beginners 2022 Tips To Increase Revenue

startTime	durationTime	text
00:00:00	00:00:03	hey everyone i'm tatiana and today we're
00:00:02	00:00:05	going to tok about how you can
00:00:03	00:00:08	differentiate your product
00:00:05	00:00:09	when selling on amazon so i have got my
00:00:08	00:00:11	computer right here and i'm going to be
00:00:09	00:00:12	pulling up a bunch of amazon listings to
00:00:11	00:00:14	give you examples on how you could
00:00:12	00:00:15	differentiate yourself
00:00:14	00:00:17	and it doesn't have to cost you an arm
00:00:15	00:00:19	and a leg it could be something very
00:00:17	00:00:21	minor that makes a big difference now
00:00:19	00:00:21	this is something that you should be
00:00:21	00:00:24	thinking about
00:00:21	00:00:26	in advance before you place your first
00:00:24	00:00:28	order with your manufacturer because it
00:00:26	00:00:30	could alter that order
00:00:28	00:00:32	um so before we dive into the screen
00:00:30	00:00:33	share let's just tok about why this is
00:00:32	00:00:36	important
00:00:33	00:00:37	um it's important because the end result
00:00:36	00:00:39	is that you're just going to have
00:00:37	00:00:41	more revenue it's going to increase your
00:00:39	00:00:43	sales because more people are going to
00:00:41	00:00:46	be interested in buying your product
00:00:43	00:00:48	and you know if you don't differentiate
00:00:46	00:00:50	yourself then that means that your plan
00:00:48	00:00:52	is to find a product that's selling well
00:00:50	00:00:55	on amazon and sell the exact same thing
00:00:52	00:00:56	and it just doesn't work anymore that
00:00:55	00:00:59	just won't work
00:00:56	00:01:00	and truth be told six years ago that
00:00:59	00:01:02	might have worked where you go when you
00:01:00	00:01:04	find something that's selling well and
00:01:02	00:01:06	then you sell this exact same thing
00:01:04	00:01:07	but now there's a lot more competition
00:01:06	00:01:09	on amazon
00:01:07	00:01:11	the sellers are far more experienced
00:01:09	00:01:13	they know how this game works
00:01:11	00:01:14	and you're not really going to get away
00:01:13	00:01:16	with that you have to
00:01:14	00:01:18	get more creative now on the note of
00:01:16	00:01:20	competition because i know that
00:01:18	00:01:22	sometimes that's a red flag people get
00:01:20	00:01:24	really worried when they hear that
00:01:22	00:01:25	there's competition on amazon
00:01:24	00:01:29	um they start thinking that oh the
00:01:25	00:01:31	opportunity is gone amazon fba is dead
00:01:29	00:01:32	and my response to that is that yes it's
00:01:31	00:01:35	true
00:01:32	00:01:37	there is far more competition on amazon
00:01:35	00:01:38	there absolutely is you can't deny it
00:01:37	00:01:41	there are way more sellers
00:01:38	00:01:43	but that's because there's more demand
00:01:41	00:01:45	people see the opportunity of selling
00:01:43	00:01:47	online because that's where
00:01:45	00:01:48	we're all heading if you look at the
00:01:47	00:01:51	numbers this past
00:01:48	00:01:52	spring online shopping the industry as a
00:01:51	00:01:54	whole
00:01:52	00:01:56	experienced 10 years growth in only
00:01:54	00:01:58	eight weeks time
00:01:56	00:01:59	that's massive growth and so if more
00:01:58	00:02:01	people
00:01:59	00:02:02	are shopping online that means there's
00:02:01	00:02:05	more demand
00:02:02	00:02:07	for products to be sold online and who
00:02:05	00:02:09	is supplying those products
00:02:07	00:02:11	us people who are e-commerce sellers
00:02:09	00:02:12	people who have brands online that are
00:02:11	00:02:15	selling products
00:02:12	00:02:16	so there is more opportunity because
00:02:15	00:02:18	there's more demand
00:02:16	00:02:19	and that also just means that naturally
00:02:18	00:02:21	there's going to be more competition
00:02:19	00:02:22	because more people want to get in on
00:02:21	00:02:24	this
00:02:22	00:02:25	so you know yes there's more competition
00:02:24	00:02:27	but that just simply means that you need
00:02:25	00:02:28	to get more creative
00:02:27	00:02:31	and so that's where this whole
00:02:28	00:02:33	differentiating your product comes in
00:02:31	00:02:35	it's really tapping into that artist
00:02:33	00:02:36	side of your brain that
00:02:35	00:02:38	thinks about okay how could i
00:02:36	00:02:40	differentiate myself from everyone else
00:02:38	00:02:42	really try and come up with something
00:02:40	00:02:43	unique or or not it could even simply be
00:02:42	00:02:45	just your price
00:02:43	00:02:47	if you can find a manufacturer where you
00:02:45	00:02:50	can get the product at a
00:02:47	00:02:50	much less a cheaper price and you're
00:02:50	00:02:52	able to
00:02:50	00:02:54	mark your price down a little bit more
00:02:52	00:02:55	than everyone else that is one way that
00:02:54	00:02:58	you could differentiate yourself
00:02:55	00:02:59	without needing to alter the product so
00:02:58	00:03:01	we're going to do a screen share
00:02:59	00:03:03	and we're going to tok about different
00:03:01	00:03:06	ways that you can differentiate yourself
00:03:03	00:03:08	so let's just get to it all right so i'm
00:03:06	00:03:09	here on amazon and the first example
00:03:08	00:03:12	here is a no
00:03:09	00:03:13	stuff dog toy so you can see here that
00:03:12	00:03:15	this is a five pack
00:03:13	00:03:18	and it looks similar to this one over
00:03:15	00:03:19	here which is also five pack but
00:03:18	00:03:21	the way that they've differentiated
00:03:19	00:03:23	themselves is in price so this is
00:03:21	00:03:28	something i alluded to earlier
00:03:23	00:03:31	this one is 1898 and this one is 16.99
00:03:28	00:03:33	so they have a better price so
00:03:31	00:03:34	you know many people might say well i'd
00:03:33	00:03:35	rather go with this one because simply
00:03:34	00:03:38	because of the price
00:03:35	00:03:40	so if you can find a way where you can
00:03:38	00:03:43	maybe you're making less profit
00:03:40	00:03:45	or maybe you found a supplier that is a
00:03:43	00:03:47	more inexpensive that allows you to sell
00:03:45	00:03:48	at a cheaper price for a similar profit
00:03:47	00:03:50	margin
00:03:48	00:03:52	then price can be a great way to
00:03:50	00:03:54	differentiate yourself
00:03:52	00:03:56	now i would recommend that if you are
00:03:54	00:03:59	just launching your product on amazon
00:03:56	00:04:00	you don't want to be selling at your
00:03:59	00:04:03	ideal
00:04:00	00:04:05	price point you want to be selling at a
00:04:03	00:04:07	lower price point and the reason being
00:04:05	00:04:09	is simply because again
00:04:07	00:04:11	you're a brand new seller people don't
00:04:09	00:04:14	have a reason to buy from you
00:04:11	00:04:15	you have no reviews no social proof
00:04:14	00:04:18	you know they'd much rather buy from
00:04:15	00:04:21	someone who has 722 reviews
00:04:18	00:04:23	and so if you can sell at a really good
00:04:21	00:04:27	price point it gives you an advantage
00:04:23	00:04:29	over the already existing sellers
00:04:27	00:04:30	so definitely when you're first
00:04:29	00:04:33	launching a product you want to be
00:04:30	00:04:36	pricing it at a lower price point
00:04:33	00:04:38	what that price is you can determine you
00:04:36	00:04:38	have to know what your profit margins
00:04:38	00:04:40	are
00:04:38	00:04:42	in order to determine that because you
00:04:40	00:04:44	don't want to be in the negative
00:04:42	00:04:45	you could be making no profit you know
00:04:44	00:04:48	just break
00:04:45	00:04:49	even just to kind of get those initial
00:04:48	00:04:52	sales get those initial reviews
00:04:49	00:04:54	and just kind of establish your listing
00:04:52	00:04:56	uh on the first or second page
00:04:54	00:04:57	and then slowly increase your price with
00:04:56	00:05:00	time
00:04:57	00:05:01	or you could still be making a profit
00:05:00	00:05:03	you just have to determine
00:05:01	00:05:04	how much you want to be making so price
00:05:03	00:05:06	is definitely
00:05:04	00:05:07	an attractive way to differentiate
00:05:06	00:05:11	yourself
00:05:07	00:05:13	you know people like good value okay so
00:05:11	00:05:15	the second one here is a grill brush
00:05:13	00:05:16	um you can see here that this one is
00:05:15	00:05:18	just one girl brush
00:05:16	00:05:20	versus this one we have two brushes
00:05:18	00:05:21	we've got this long one a shorter one
00:05:20	00:05:24	and a case
00:05:21	00:05:25	and so when i'm looking here i'm seeing
00:05:24	00:05:26	that there's about a four dollar
00:05:25	00:05:28	difference
00:05:26	00:05:29	but here i'm getting double the value so
00:05:28	00:05:31	you always have to think from the
00:05:29	00:05:34	customer's perspective
00:05:31	00:05:35	um does your customer just want one
00:05:34	00:05:37	grill brush
00:05:35	00:05:38	or would they be willing to pay an extra
00:05:37	00:05:40	four dollars for
00:05:38	00:05:42	two grill brushes and this seller has
00:05:40	00:05:44	determined that
00:05:42	00:05:46	they would and so that could be a great
00:05:44	00:05:48	advantage so you want to be able to
00:05:46	00:05:50	offer more value
00:05:48	00:05:52	so that's that's one thing here so this
00:05:50	00:05:54	isn't a bonus item this is part of the
00:05:52	00:05:56	package next i want to show you what a
00:05:54	00:05:58	bonus item looks like
00:05:56	00:06:00	so when a customer is going to purchase
00:05:58	00:06:01	this product they know that they paid
00:06:00	00:06:03	for both these brushes
00:06:01	00:06:05	in this price they're not thinking that
00:06:03	00:06:07	oh i paid for one brush and i get one
00:06:05	00:06:08	free that's not what the marketing is
00:06:07	00:06:11	telling us here
00:06:08	00:06:12	okay another one here is this nail
00:06:11	00:06:13	clipper
00:06:12	00:06:15	so you can see here they're including
00:06:13	00:06:17	some sort of bonus
00:06:15	00:06:18	on amazon you're not supposed to say
00:06:17	00:06:20	bonus or
00:06:18	00:06:22	free or anything like that so they just
00:06:20	00:06:24	put like a ribbon that
00:06:22	00:06:25	indicates it's a bonus and so if you
00:06:24	00:06:27	click on it
00:06:25	00:06:29	you can see here that they're giving you
00:06:27	00:06:31	some sort of
00:06:29	00:06:34	tool and so this would be something
00:06:31	00:06:37	that's super inexpensive to get
00:06:34	00:06:37	from your supplier um that they can just
00:06:37	00:06:39	add in
00:06:37	00:06:40	for you know and sell it at the same
00:06:39	00:06:41	price that they were originally gonna
00:06:40	00:06:43	sell it
00:06:41	00:06:45	make a little bit less of a profit but
00:06:43	00:06:49	nothing too significant
00:06:45	00:06:51	another thing here is uh a warranty
00:06:49	00:06:52	so a warranty can be a great idea a
00:06:51	00:06:55	lifetime warranty
00:06:52	00:06:56	amazon offers their 30-day return policy
00:06:55	00:06:58	but
00:06:56	00:07:00	if you offer people a lifetime warranty
00:06:58	00:07:02	that gives them a lot of assurance that
00:07:00	00:07:05	in the event that they you know the
00:07:02	00:07:07	product is uh damaged it gets broken
00:07:05	00:07:08	whatever the case may be they can get a
00:07:07	00:07:10	new one a replacement
00:07:08	00:07:12	and uh so this is a great way to
00:07:10	00:07:13	differentiate yourself people like
00:07:12	00:07:16	seeing the badge
00:07:13	00:07:18	but also it can help you build your list
00:07:16	00:07:20	because in order for people to take
00:07:18	00:07:21	advantage of the warranty they have to
00:07:20	00:07:23	register
00:07:21	00:07:25	their product and the way that you can
00:07:23	00:07:27	do that is you can have them
00:07:25	00:07:28	you can have some sort of opt-in on your
00:07:27	00:07:31	amazon packaging
00:07:28	00:07:33	and then it it funnels them towards a
00:07:31	00:07:35	landing page where they have to
00:07:33	00:07:37	opt-in using their name and their email
00:07:35	00:07:39	and once they've opted in then they're
00:07:37	00:07:41	on your warranty list
00:07:39	00:07:42	and so that way you can get their email
00:07:41	00:07:44	address which gives you a means to
00:07:42	00:07:46	communicate with them in the future
00:07:44	00:07:48	that's definitely something to consider
00:07:46	00:07:50	as well oh yeah the posture correctors
00:07:48	00:07:52	this is actually something i bought
00:07:50	00:07:54	today so we'll see if it's any good
00:07:52	00:07:56	um you know there's a lot of people kind
00:07:54	00:07:58	of selling the same thing and so that's
00:07:56	00:08:00	that's the challenge right is when a lot
00:07:58	00:08:01	of people are selling something similar
00:08:00	00:08:03	this person and this person it looks
00:08:01	00:08:05	very similar this person's got really
00:08:03	00:08:06	cool packaging so that's a way to
00:08:05	00:08:08	differentiate yourself
00:08:06	00:08:10	nobody else really has the packaging in
00:08:08	00:08:12	their photo they do
00:08:10	00:08:14	and they made it look really big and
00:08:12	00:08:16	professional so if you do have nice
00:08:14	00:08:17	packaging i would include it in your
00:08:16	00:08:19	main image
00:08:17	00:08:20	you're allowed to include in your main
00:08:19	00:08:22	image anything that's actually coming
00:08:20	00:08:23	with your product
00:08:22	00:08:25	so if your packaging comes with your
00:08:23	00:08:27	product you can include it if it
00:08:25	00:08:29	if it doesn't then you can include it if
00:08:27	00:08:30	you have ugly packaging then i would
00:08:29	00:08:33	avoid putting it in your
00:08:30	00:08:34	main image but if it is attractive then
00:08:33	00:08:35	go for it
00:08:34	00:08:37	you can see here this is some sort of
00:08:35	00:08:40	bonus item that they're offering let's
00:08:37	00:08:43	check it out
00:08:40	00:08:46	so they're offering this looks like some
00:08:43	00:08:46	sort of stiker
00:08:48	00:08:52	yeah i guess some sort of additional
00:08:50	00:08:54	stiker they must be toking about it
00:08:52	00:08:55	somewhere here
00:08:54	00:08:58	but ultimately like it's helping their
00:08:55	00:08:59	listing stand out a bit more as opposed
00:08:58	00:09:00	to for example this one that doesn't
00:08:59	00:09:03	have anything
00:09:00	00:09:05	they're also offering some sort of a bag
00:09:03	00:09:06	so that could be nice i could get
00:09:05	00:09:08	you know to have a bag to carry these
00:09:06	00:09:09	things around in
00:09:08	00:09:12	so they're showing it in their main
00:09:09	00:09:16	image because this is what's included
00:09:12	00:09:17	there we go so yeah it comes with the
00:09:16	00:09:19	bag
00:09:17	00:09:20	so that's a nice bonus you know having
00:09:19	00:09:23	your supplier provide
00:09:20	00:09:27	a simple drawstring bag if
00:09:23	00:09:29	you know it works for your product great
00:09:27	00:09:33	let's see some other examples here so
00:09:29	00:09:34	these are water filter straws
00:09:33	00:09:36	one other thing you can do is
00:09:34	00:09:38	differentiate your listing by having a
00:09:36	00:09:41	different color
00:09:38	00:09:44	or having a combo of colors a pack
00:09:41	00:09:46	so this seller for example they kind of
00:09:44	00:09:46	notike that most people are selling
00:09:46	00:09:50	these blue
00:09:46	00:09:53	straws but the second color that's most
00:09:50	00:09:55	popular is this type of army green
00:09:53	00:09:56	this army print color so they notike
00:09:55	00:09:58	blue and army print color
00:09:56	00:10:00	so they thought okay well i guess that
00:09:58	00:10:02	the blue and the army print color
00:10:00	00:10:02	they're making it to the first page
00:10:02	00:10:04	because
00:10:02	00:10:06	that's what people are buying so let me
00:10:04	00:10:09	do some sort of combo
00:10:06	00:10:10	one blue one army one blue one army and
00:10:09	00:10:12	so i don't know if they're doing any
00:10:10	00:10:15	good with that but that's definitely a
00:10:12	00:10:16	an idea to entertain you do need to do
00:10:15	00:10:20	your research if you're gonna go off
00:10:16	00:10:22	and change the color of the product
00:10:20	00:10:24	because you want to make sure that it's
00:10:22	00:10:27	in demand if nobody on amazon is buying
00:10:24	00:10:29	that color it's a bit risky because
00:10:27	00:10:30	when you're doing amazon fba you want to
00:10:29	00:10:33	try and reduce your risk
00:10:30	00:10:35	by doing your product search research to
00:10:33	00:10:37	see what's already selling well
00:10:35	00:10:38	and if it's not already selling well
00:10:37	00:10:40	then that's a bit risky because you
00:10:38	00:10:41	don't have the data to support that it
00:10:40	00:10:44	is going to sell
00:10:41	00:10:46	when you go ahead and try and sell it so
00:10:44	00:10:47	in this event i think that what they saw
00:10:46	00:10:49	is that they probably did the research
00:10:47	00:10:50	and they found that this was also a very
00:10:49	00:10:52	popular color
00:10:50	00:10:53	so they decided to kind of take a gamble
00:10:52	00:10:54	and
00:10:53	00:10:57	we'll see i don't know if it's going to
00:10:54	00:10:58	pay off or not but definitely variations
00:10:57	00:11:00	in color could be good
00:10:58	00:11:03	but you do have to do the research on it
00:11:00	00:11:06	and over here we have some yoga mats
00:11:03	00:11:07	or no these are yoga towels so let's see
00:11:06	00:11:09	this one
00:11:07	00:11:11	has some sort of bottle that seems to be
00:11:09	00:11:12	included so if we click on that we can
00:11:11	00:11:15	check it out
00:11:12	00:11:16	everyone seems to be selling towels um
00:11:16	00:11:20	oh this one's including a bag so again a
00:11:19	00:11:24	bag could be a great way
00:11:20	00:11:27	um to help differentiate yourself makes
00:11:24	00:11:28	these items more portable this one
00:11:27	00:11:31	includes a
00:11:28	00:11:33	spray bottle and a bag and two pieces so
00:11:31	00:11:35	this is obviously really great value
00:11:33	00:11:37	i think they're probably a new seller um
00:11:35	00:11:39	so they're trying to really
00:11:37	00:11:40	add a lot of value this one did some
00:11:39	00:11:42	sort of tie dye so
00:11:40	00:11:43	trying different colors tie-dye is
00:11:42	00:11:46	really popular right now so it's
00:11:43	00:11:49	probably a smart move
00:11:46	00:11:52	so trying to stay on top of the trends
00:11:49	00:11:52	let's just see what these have
00:11:53	00:11:57	so i'm not sure what that spray bottle
00:11:55	00:11:57	is
00:11:59	00:12:03	they must tok about it somewhere
00:12:03	00:12:09	green one spray bottle
00:12:07	00:12:11	oh it's just a spray bottle so i mean
00:12:09	00:12:13	that's going to cost you a couple
00:12:11	00:12:15	pennies from your suppliers so
00:12:13	00:12:17	i mean it does it did um pique my
00:12:15	00:12:20	attention a little bit because it's just
00:12:17	00:12:24	it's just something extra right
00:12:20	00:12:27	and this one here it's a bag
00:12:24	00:12:29	so yeah it's included so just a few more
00:12:27	00:12:31	examples for you
00:12:29	00:12:33	so again the main idea is that when
00:12:31	00:12:35	people are browsing through all the
00:12:33	00:12:38	product options on amazon
00:12:35	00:12:39	you want them to look at your your main
00:12:38	00:12:42	image and just kind of
00:12:39	00:12:43	gravitate towards it so for example out
00:12:42	00:12:45	of these four here which
00:12:43	00:12:46	one of these images do you gravitate
00:12:45	00:12:49	towards it's this one
00:12:46	00:12:50	most likely because there's this big
00:12:49	00:12:53	random shaped
00:12:50	00:12:54	pink thing that i'm like okay well all
00:12:53	00:12:56	of these are green
00:12:54	00:12:57	and white and they all kind of look the
00:12:56	00:12:59	same but here there's this
00:12:57	00:13:01	strange pink thing like i'm just i'm
00:12:59	00:13:02	just a little bit more interested it's
00:13:01	00:13:04	peaking
00:13:02	00:13:05	my curiosity and so that's what you want
00:13:04	00:13:07	to do
00:13:05	00:13:10	and so here they've obviously included
00:13:07	00:13:13	something that is not included here
00:13:10	00:13:15	and it's just an extra item but
00:13:13	00:13:16	on the main image it's pulling me
00:13:15	00:13:17	towards that
00:13:16	00:13:20	so that's definitely something to
00:13:17	00:13:22	consider over here
00:13:20	00:13:24	same thing with the dog training collar
00:13:22	00:13:26	with remote
00:13:24	00:13:28	so we're gonna scroll through all of
00:13:26	00:13:30	these items and
00:13:28	00:13:31	you know which of these stands out to
00:13:30	00:13:32	you most
00:13:31	00:13:34	out of all of okay let's say all of the
00:13:32	00:13:35	ones on this page which ones stand out
00:13:34	00:13:37	to you most
00:13:35	00:13:39	well the one with the dog does this one
00:13:37	00:13:39	too but i would say this one more
00:13:39	00:13:41	because it's
00:13:39	00:13:44	a closer up image of the dog it's more
00:13:41	00:13:45	clear it's cute
00:13:44	00:13:47	and these ones you know they all kind of
00:13:45	00:13:49	look the same
00:13:47	00:13:51	so i mean everyone knows in marketing
00:13:49	00:13:52	that if you've got a cute dog or a cute
00:13:51	00:13:54	baby
00:13:52	00:13:55	uh it's gonna boost your marketing
00:13:54	00:13:57	efforts so
00:13:55	00:13:59	yeah that's a great idea put the dog in
00:13:57	00:14:01	the photo even though the dog's not
00:13:59	00:14:04	included it's wearing the collar so it's
00:14:01	00:14:06	demonstrating the use of the collar
00:14:04	00:14:08	and it's helping you stand out from all
00:14:06	00:14:11	of these other images here
00:14:08	00:14:12	so yeah that's that's definitely a great
00:14:11	00:14:14	thing
00:14:12	00:14:15	and then also um you want to make sure
00:14:14	00:14:16	that your images are really big the
00:14:15	00:14:18	biggest image
00:14:16	00:14:20	wins so if you look at this image
00:14:18	00:14:22	compared to this one this one's a lot
00:14:20	00:14:24	bigger so it tracks more of my attention
00:14:22	00:14:26	i can clearly read what it says here
00:14:24	00:14:28	whereas this one's a lot smaller
00:14:26	00:14:29	so you want to use the maximum image
00:14:28	00:14:31	space
00:14:29	00:14:33	so let's take a look at over here these
00:14:31	00:14:36	are resistance bands
00:14:33	00:14:39	resistance bands is a very popular item
00:14:36	00:14:40	to sell on amazon lots of competition
00:14:39	00:14:41	there
00:14:40	00:14:44	but when we're looking at all these
00:14:41	00:14:45	bands which ones stand out to you so
00:14:44	00:14:47	we're seeing all these rainbow colored
00:14:45	00:14:48	bands okay
00:14:47	00:14:50	but these ones are a bit different these
00:14:48	00:14:51	are definitely more feminine these
00:14:50	00:14:53	pastel colors
00:14:51	00:14:54	all of these kind of look the same
00:14:53	00:14:56	except for these so they've
00:14:54	00:14:58	differentiated themselves in
00:14:56	00:15:00	a number of different ways number one is
00:14:58	00:15:00	the price they're a lot cheaper than
00:15:00	00:15:03	everyone else
00:15:00	00:15:05	number two the colors they seem to go
00:15:03	00:15:07	with a different color theme here
00:15:05	00:15:08	and number three the value so they've
00:15:07	00:15:12	added a bag
00:15:08	00:15:14	a video an ebook let's click on it
00:15:12	00:15:16	so adding a video if if your product
00:15:14	00:15:19	would allow you to do this
00:15:16	00:15:20	a video or an ebook that will help
00:15:19	00:15:23	people
00:15:20	00:15:24	use your product that's a great way to
00:15:23	00:15:28	add more value
00:15:24	00:15:28	so let's read about it here
00:15:28	00:15:32	so you're gonna get some sort of ebook
00:15:31	00:15:34	some sort of video
00:15:32	00:15:35	and also a lifetime warranty so they've
00:15:34	00:15:39	done a really great job
00:15:35	00:15:41	kudos to these people um let's uh
00:15:39	00:15:41	let's read more
00:15:43	00:15:47	so ebook and video workout guide we made
00:15:45	00:15:48	an ebook and video about how to use the
00:15:47	00:15:49	booty bands
00:15:48	00:15:51	so they'll be more effective if you
00:15:49	00:15:53	imitate the movements great
00:15:51	00:15:56	doesn't have to be something complex i
00:15:53	00:15:58	did something similar myself when i was
00:15:56	00:15:59	let me show you actually what my my
00:15:58	00:16:01	ebook looks like
00:15:59	00:16:02	so this ebook was included with every
00:16:01	00:16:07	order purchased
00:16:02	00:16:09	on my website and amazon and
00:16:07	00:16:10	you can see here i just had someone a
00:16:09	00:16:12	graphics person make it but i wrote the
00:16:10	00:16:13	ebook myself this was back when i was
00:16:12	00:16:15	like
00:16:13	00:16:17	studying to become a personal trainer
00:16:15	00:16:19	and i just put as much
00:16:17	00:16:21	information as i could to help people
00:16:19	00:16:23	understand the body
00:16:21	00:16:25	and i created a whole workout for people
00:16:23	00:16:26	and you can see all of these images are
00:16:25	00:16:28	custom designed by
00:16:26	00:16:31	someone there she's wearing a waist
00:16:28	00:16:32	trainer and i had someone on upwork.com
00:16:31	00:16:35	i heard someone to
00:16:32	00:16:36	help design the ebook i gave them all
00:16:35	00:16:37	the colors i told them exactly how i
00:16:36	00:16:39	wanted to be
00:16:37	00:16:41	and i think they did a really great job
00:16:39	00:16:43	i'm happy with it and i even added my
00:16:41	00:16:45	own photos in here
00:16:43	00:16:47	so um yeah so you could add an ebook or
00:16:45	00:16:49	a video an instructional video
00:16:47	00:16:52	let's do one more example here so here
00:16:49	00:16:54	we have some muffin pans
00:16:52	00:16:57	and you know they kind of all look the
00:16:54	00:16:59	same these ones all these gray pans
00:16:57	00:17:01	this one stands out by color but also
00:16:59	00:17:02	they're offering these silicone muffin
00:17:01	00:17:05	inserts
00:17:02	00:17:05	so this again is a bonus item that
00:17:05	00:17:08	probably costs
00:17:05	00:17:09	pennies on the dollar if you include it
00:17:08	00:17:11	it just gives people
00:17:09	00:17:13	it draws more attention towards your
00:17:11	00:17:15	product and people might see more value
00:17:13	00:17:17	also what they did is they made smaller
00:17:15	00:17:18	cups so these are smaller muffins and
00:17:17	00:17:20	these are bigger muffins
00:17:18	00:17:22	so they're getting two different muffin
00:17:20	00:17:25	trays not two of the same ones
00:17:22	00:17:27	alright guys so that is it those are my
00:17:25	00:17:28	ideas on how you could differentiate
00:17:27	00:17:30	yourself
00:17:28	00:17:31	i would definitely encourage you to take
00:17:30	00:17:33	it seriously
00:17:31	00:17:35	i know you might think that oh well
00:17:33	00:17:37	maybe in my second uh
00:17:35	00:17:38	second inventory or my third inventory
00:17:37	00:17:40	then i'll start thinking of a way to
00:17:38	00:17:41	differentiate myself
00:17:40	00:17:43	but i would encourage you to do
00:17:41	00:17:45	something with your first order
00:17:43	00:17:47	it doesn't have to be something dramatik
00:17:45	00:17:48	or expensive it could be something small
00:17:47	00:17:50	but significant
00:17:48	00:17:53	it can make the world of a difference
00:17:50	00:17:55	for your success on amazon
00:17:53	00:17:57	if you guys want to dive deeper with
00:17:55	00:17:59	amazon fba and learn more
00:17:57	00:18:01	you can get my free intro to amazon fba
00:17:59	00:18:02	video series by going to
00:18:01	00:18:04	tatianajames.com
00:18:02	00:18:06	fba or check out the link in the
00:18:04	00:18:07	description of this video
00:18:06	00:18:09	thanks for watching and if you have
00:18:07	00:18:10	questions let me know in the comment
00:18:09	00:18:12	section below
00:18:10	00:18:12	bye