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Send Email from Shopify

Published on: June 4 2023 by pipiads

Are you running a Shopify store and looking to get started with email marketing? Well, today I'm going to show you how you can simply create and send email campaigns with Shopify's free app called Shopify Email.

Steps to Create and Send Email Campaigns with Shopify Email:

1. Log into your Shopify store and navigate to the Apps section.

2. Search for the Shopify Email app and install it for free.

3. Create a new email campaign by selecting a pre-made template or creating a custom one.

4. Add important information like the subject, preview text, and sender email address.

5. Customize the overall look of your email campaign by editing text sections, adding images, and changing formatting options.

6. Preview your email campaign on desktop and mobile devices, and send a test email to yourself.

7. Once you're satisfied with your email campaign, review it and send it to your subscribers.

Benefits of Using Shopify Email:

- You can send up to 2500 emails per month for free and it's only one dollar for every 1000 emails you send after that.

- Shopify Email is ideal for small businesses just getting started with email marketing.

- The app provides basic formatting options to create attractive and compelling email campaigns.

- You can preview your email campaign on desktop and mobile devices before sending it to your subscribers.

Shopify Email is a great way for small businesses to get started with email marketing. By following the steps above, you can easily create and send attractive and compelling email campaigns to your Shopify audience. Don't forget to send a test email first and review your email campaign before sending it to your subscribers.

Shopify Email Automation Workflows for Clothing Stores

Shopify Email Automation: How to Create Effective Workflows

Are you using Shopify email automation workflows to maximize your email marketing efforts? If not, you're missing out on a powerful tool that can help you drive sales, increase customer loyalty, and boost engagement. In this article, we'll show you how to create effective workflows that can help you achieve your marketing goals.

Workflow 1: Welcome New Subscribers

- This automation welcomes new subscribers who haven't made a purchase yet

- It offers them a discount and introduces them to your brand

- According to Omni Send, welcome emails have an average open rate of 45%

- To create this workflow, go to Marketing > Automation and click on Create Automation

- Choose Welcome New Subscriber and set up the trigger to send the email when a customer subscribes to your email list on the footer

Workflow 2: First Purchase Thank You

- This automation thanks customers for their first purchase and fosters brand loyalty

- It can include a small gift or personal message to make them feel special

- To create this workflow, go to Marketing > Automation and choose First Purchase Thank You

- Set up the trigger to send the email when an order is paid and check if this is the customer's first order

Workflow 3: First Purchase Upsell

- This automation drives repeat purchases by showcasing other products or services

- It waits 14 days to give customers a chance to use their first purchase before offering an upsell

- To create this workflow, go to Marketing > Automation and choose First Purchase Upsell

- Set up the trigger to send the email after 14 days and check if this is the customer's first order

Workflow 4: Customer Win Back

- This automation reconnects with previous customers who haven't interacted with your brand in a while

- It offers them a one-time discount to incentivize them to come back

- To create this workflow, go to Marketing > Automation and choose Customer Win Back

- Set up the trigger to send the email after 60 days of no new orders

Workflow 5: Abandoned Cart/Checkout

- These automations remind customers who left items in their cart/checkout to complete their purchase

- They can include reminders, incentives, and personalized messages to encourage them to come back

- To create

How To Get Started With Customer Segments On Shopify

Did you know that you can create customer segments in Shopify? This feature allows you to group customers who have similar characteristics into segments, which can help you create better email campaigns and improve your marketing efforts. In this article, we will walk you through how to create customer segments in Shopify and how to use them to improve your email campaigns.

Creating Customer Segments:

1. VIP Customers

- Create a segment for customers who have spent at least $300 with you.

- Filter by Amount Spent and select Greater than and input $300.

- Name the segment VIP Customers - $300.

2. Likely to Spend More Customers

- Create a segment for customers who are likely to spend more at your store.

- Filter by Predicted Spend Tier and select Equals High.

- Name the segment Customers Likely to Spend More.

3. Customers in a Specific State

- Create a segment for customers in a specific state.

- Filter by Customer Regions and select Contains.

- Input the name of the state, such as Texas.

- Name the segment Customers in Texas.

Using Customer Segments:

1. Sending Email Campaigns

- Use the Shopify email app to send email marketing campaigns to selected segments.

- If you don't have the Shopify email app installed, you will be prompted to install it when attempting to send an email campaign.

- You can also export the segment as a CSV file and upload it to another email provider, such as Mailchimp or Klaviyo.

2. Improving Marketing Efforts

- Use customer segments to create targeted marketing campaigns based on specific customer characteristics.

- Combine segments to create more specific target groups.

- Use customer segments to analyze customer behavior and improve your marketing strategies.

Customer segments are a powerful tool that can help you improve your marketing efforts and create more targeted email campaigns. By grouping customers based on specific characteristics, you can create more personalized marketing campaigns and increase customer engagement. With Shopify's easy-to-use editor, you can create customer segments in minutes and start improving your marketing efforts today.

HOW TO SETUP KLAVIYO Flows in Shopify | Full Free Email Marketing Tutorial For Beginners 2022

Welcome to Ecom Premium! In this video, we will explore how to set up integrated cloud view and get higher conversions on our Shopify store. Let's dive in!

- In this video, we will learn about Clavio integration with Shopify store and its benefits for email marketing and conversions.

Account Plan:

- Choose plans according to your needs.

- Different plans have different limits for emails and SMS.

- Email plans have various pricing options.

Campaign Set-Up:

- To create a campaign, click on Create Campaign.

- Select email or SMS as your content type.

- Give a name and tags to your campaign.

- Choose recipients from the list or segments.

- Select the required time delay for the campaign.

- Design email templates using drag and drop options.

- Preview and test the campaign before sending.

- Schedule the campaign for the future or send it immediately.

Close Strategies:

- Close strategies help to retarget customers.

- Use different lists and segments for close strategies.

- Create various email templates with different time delays.

- Customize the templates using templates library or by creating your own custom templates.

Signup Forms:

- Create signup forms and pop-ups for your store.

- Customize the forms according to your needs.

- Create your own list or upload CSV files of customers.

- Create segments for targeting in campaigns.


- Analyze daily conversions and campaigns.

- Check customer activity and profiles.

- Use integration to get top-selling products.

- Create custom coupons and discounts.

- Clavio integration with Shopify store is essential for email marketing and conversions.

- Use various features such as campaign set-up, close strategies, signup forms, and analytics to boost your sales.

- Don't forget to subscribe to our YouTube channel for more updates.

Shopify Email Marketing Tutorial For Beginners 💰 (2022)

In this article, Matthew Sabia, the CEO of DeepWork, explains how email marketing is one of the most underrated tactics in e-commerce. He highlights the importance of recurring customers and retention rates, and how email marketing can help in achieving them. Sabia shares three fundamental email flows that every e-commerce business should implement, including abandoned cart reminders, bounce back emails, and initial coupon flows. He provides examples and templates for each flow, emphasizing the importance of personalized and visually appealing emails. Sabia concludes by stressing the significance of email marketing in increasing e-commerce sales and building customer relationships.

Shopify Email Marketing Automation | Abandoned Checkout | Workflows

The Shopify marketing automation tool is a game-changer for online businesses. No longer do you need to spend hundreds of dollars to send marketing emails to customers and try to recover lost sales. With these automations, you can save money and make your life a lot easier. In this article, we will be creating two must-have automations for your Shopify store, explaining how they work, and giving you the knowledge to create your own automations.

Automation 1: Recovering Abandoned Carts

To recover an abandoned cart, we will be creating an automation that sends an email to the customer after just one hour, reminding them to complete their checkout. If they still don't complete their purchase, two more emails will be sent, one after 24 hours and another after 72 hours, this time with a special coupon code to entice the customer to make a purchase.

To create this automation, go to Marketing and then Automations. Click on Create Automation and then Custom Email Automation. Select the trigger Customer Abandons Checkout and add a condition to check if the customer had items in their cart. Wait for one hour, check again to make sure the customer hasn't checked out since the workflow started, and then send a marketing email with a personalized message and image. Duplicate the automation twice, changing the wait time and email message.

Automation 2: Tracking Order Fulfillment

For this automation, we will be creating an email to remind your internal staff to ship an order if it hasn't been fulfilled after five days. We will also send an email to the customer, letting them know that their order is still being worked on.

To create this automation, select the trigger Order Created and add a wait time of five days. Then, add a condition to check if the item is unfulfilled. If it is, send a marketing email to the customer and send an email to your internal staff. Use variables to automatically populate the order details in the email message. If the order is fulfilled, add an action to send an email to the customer letting them know their order is on the way.

Shopify marketing automation is a powerful tool that can save you time and money. With these two automations, you can recover lost sales and track order fulfillment. Use the knowledge gained from this article to create your own automations and take your online business to the next level. Don't forget to like and subscribe for more e-commerce tips and tricks!

HUGE SHOPIFY UPDATE!! Create Email Automation Workflows and More! TUTORIAL

Shopify has released a new automation feature that allows users to create automated welcome, win-back, and upsell emails directly within the platform. The automation editor allows for easy editing of conditions, viewing of summary pages, and monitoring of email results.

Creating a Welcome New Subscriber Automation:

1. Go to Shopify admin and click on marketing, then automations.

2. Click on create automation and choose welcome new subscriber.

3. Set conditions for the campaign, such as checking if the subscription method is not equal to checkout.

4. Modify the email by adding a subject, offer, and image.

5. Activate the workflow and disable other apps that may be sending automatic emails to avoid duplication.

Creating a First Purchase Thank You Automation:

1. Click on first purchase upsell and set conditions for the workflow to start when the order is paid and wait for 12 hours before sending a thank you email.

2. Modify the email by personalizing it with the customer's name and adding an image.

3. Consider creating a separate automation for repeat customers with different personalized messages.

4. Use product tags and unpaid conditions to create more targeted automations.

5. Monitor analytics to track open rates, click-through rates, and sales generated by the automations.

Shopify's new automation feature provides a powerful tool for e-commerce businesses to create targeted and personalized email campaigns that can lead to increased sales and customer loyalty. By taking advantage of the various conditions and actions available, businesses can create unique and effective automations that save time and money.

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