SEO for Accounting Firms & CPA Firms by Feedbackwrench - How we rank your firm in search engines
Published on: December 6 2022 by FeedbackWrench
SEO for Accounting Firms & CPA Firms by Feedbackwrench - How we rank your firm in search engines
Table of Contents
SEO for Accounting Firms & CPA Firms by Feedbackwrench - How we rank your firm in search engines
| startTime | durationTime | text |
| 00:00:00 | 00:00:03 | hey folks rob sasha and feedback ranch |
| 00:00:02 | 00:00:04 | i've already hit on websites lead |
| 00:00:03 | 00:00:06 | generation |
| 00:00:04 | 00:00:07 | we've toked about how we write for you |
| 00:00:06 | 00:00:09 | now i just want to tok a little bit |
| 00:00:07 | 00:00:10 | about search engine optimization because |
| 00:00:09 | 00:00:12 | it's something that really |
| 00:00:10 | 00:00:15 | has a ton of confusion around it in fact |
| 00:00:12 | 00:00:17 | when i when i listen to folks |
| 00:00:15 | 00:00:18 | tok about seo there's too many |
| 00:00:17 | 00:00:20 | companies out there that are |
| 00:00:18 | 00:00:22 | doing a disservice here so again if you |
| 00:00:20 | 00:00:24 | go to services here |
| 00:00:22 | 00:00:25 | we've got seo we've got a whole page |
| 00:00:24 | 00:00:27 | that's just dedicated to websites and |
| 00:00:25 | 00:00:29 | advertising for accountants but |
| 00:00:27 | 00:00:30 | what you'll see here is it's all about |
| 00:00:29 | 00:00:31 | how do you position yourself so that |
| 00:00:30 | 00:00:33 | when |
| 00:00:31 | 00:00:34 | somebody makes a search for either the |
| 00:00:33 | 00:00:36 | bottom of funnel keywords which are like |
| 00:00:34 | 00:00:38 | accountants near me bookkeepers near me |
| 00:00:36 | 00:00:40 | tax accounts near me i'm going to show |
| 00:00:38 | 00:00:41 | you one simple way that'll actually |
| 00:00:40 | 00:00:42 | help you out and that's going to be your |
| 00:00:41 | 00:00:43 | first piece of homework i'm going to |
| 00:00:42 | 00:00:44 | give you just free value in this |
| 00:00:43 | 00:00:46 | conversation |
| 00:00:44 | 00:00:47 | i'd love it if you'd book on our on our |
| 00:00:46 | 00:00:50 | calendar i'm telling you um |
| 00:00:47 | 00:00:52 | hit the schedule the consultation button |
| 00:00:50 | 00:00:53 | up here uh that will lead over to my |
| 00:00:52 | 00:00:55 | calendly link we will set something up |
| 00:00:53 | 00:00:57 | similar for you but i'm telling you |
| 00:00:55 | 00:00:59 | we will bring you through and do all |
| 00:00:57 | 00:01:01 | this for you it's so simple we make this |
| 00:00:59 | 00:01:02 | easy we built a team in order to do this |
| 00:01:01 | 00:01:04 | but let's just tok |
| 00:01:02 | 00:01:05 | a little bit about what goes into |
| 00:01:04 | 00:01:07 | actually ranking |
| 00:01:05 | 00:01:08 | on google and bing or these search |
| 00:01:07 | 00:01:10 | engines right so |
| 00:01:08 | 00:01:11 | the first thing that people need to |
| 00:01:10 | 00:01:12 | understand is that there's different |
| 00:01:11 | 00:01:16 | levels |
| 00:01:12 | 00:01:17 | of funnel or keywords right so um |
| 00:01:16 | 00:01:19 | your core commercial keywords are |
| 00:01:17 | 00:01:21 | actually quite hard to rank for right |
| 00:01:19 | 00:01:22 | accountancy or me cpa near me |
| 00:01:21 | 00:01:25 | bookkeepers near me and what you should |
| 00:01:22 | 00:01:26 | know is that the main thing that you do |
| 00:01:25 | 00:01:30 | for that is |
| 00:01:26 | 00:01:32 | you need to work on |
| 00:01:30 | 00:01:33 | your google my business okay we will use |
| 00:01:32 | 00:01:34 | paid search ads to cheat and get to the |
| 00:01:33 | 00:01:36 | front but |
| 00:01:34 | 00:01:38 | um here's my old firm nuance financial |
| 00:01:36 | 00:01:39 | tax and accounting our number one thing |
| 00:01:38 | 00:01:41 | that we did is we worked to make sure |
| 00:01:39 | 00:01:42 | that we had more reviews than anybody |
| 00:01:41 | 00:01:45 | else |
| 00:01:42 | 00:01:46 | and by doing that what that does is it |
| 00:01:45 | 00:01:49 | makes sure that |
| 00:01:46 | 00:01:51 | the keywords google my business or |
| 00:01:49 | 00:01:54 | account near me bookkeeper near me |
| 00:01:51 | 00:01:55 | all of these local keywords in fact if |
| 00:01:54 | 00:01:57 | you take a look down here i just hit on |
| 00:01:55 | 00:01:58 | this on the other one |
| 00:01:57 | 00:02:00 | here's the monthly search account |
| 00:01:58 | 00:02:01 | accounting services has |
| 00:02:00 | 00:02:03 | twelve thousand a month accountants |
| 00:02:01 | 00:02:06 | ninety thousand accountants near me |
| 00:02:03 | 00:02:07 | forty thousand a month cpa near me sixty |
| 00:02:06 | 00:02:09 | thousand a month |
| 00:02:07 | 00:02:10 | bookkeepers near me all of these |
| 00:02:09 | 00:02:13 | keywords have |
| 00:02:10 | 00:02:16 | massive search engine |
| 00:02:13 | 00:02:19 | volume and they trigger the local |
| 00:02:16 | 00:02:20 | google my business box so because it |
| 00:02:19 | 00:02:21 | does that |
| 00:02:20 | 00:02:23 | what you need to know is that this is |
| 00:02:21 | 00:02:23 | the primary thing you do and you have to |
| 00:02:23 | 00:02:25 | get |
| 00:02:23 | 00:02:26 | google my business set up you go to |
| 00:02:25 | 00:02:29 | google.com business |
| 00:02:26 | 00:02:31 | and then work your tail off to get more |
| 00:02:29 | 00:02:34 | reviews than everybody else in fact |
| 00:02:31 | 00:02:35 | i find it funny that these two are kind |
| 00:02:34 | 00:02:36 | of the two biggest in the twin cities |
| 00:02:35 | 00:02:38 | we're the |
| 00:02:36 | 00:02:40 | i built the most high the highest |
| 00:02:38 | 00:02:41 | ranking accounting firm out there |
| 00:02:40 | 00:02:43 | um and then poor value tax in accounting |
| 00:02:41 | 00:02:45 | is advertising to show off one review |
| 00:02:43 | 00:02:48 | and that's just pathetik it's sad |
| 00:02:45 | 00:02:49 | um they're nice but boy it's it's bad so |
| 00:02:48 | 00:02:51 | um |
| 00:02:49 | 00:02:52 | what i want to tok about is that that's |
| 00:02:51 | 00:02:53 | your core commercial keyword right |
| 00:02:52 | 00:02:55 | that's your |
| 00:02:53 | 00:02:57 | your number one thing you want to rank |
| 00:02:55 | 00:02:58 | for but that's not easy and i'll tok to |
| 00:02:57 | 00:02:59 | you it's about your reviews but then |
| 00:02:58 | 00:03:00 | it's also about showing that you're |
| 00:02:59 | 00:03:02 | trustworthy |
| 00:03:00 | 00:03:03 | that you're authoritative and that |
| 00:03:02 | 00:03:05 | you're an expert in your field and |
| 00:03:03 | 00:03:06 | there's things you do over time and |
| 00:03:05 | 00:03:07 | that's the biggest thing i want you to |
| 00:03:06 | 00:03:10 | understand is that |
| 00:03:07 | 00:03:11 | in order to show up for search queries |
| 00:03:10 | 00:03:12 | or search |
| 00:03:11 | 00:03:16 | you know when people search in order to |
| 00:03:12 | 00:03:17 | show up at all and then to rank above |
| 00:03:16 | 00:03:19 | it's kind of like growing a tree right |
| 00:03:17 | 00:03:20 | the be when was the best time to plant a |
| 00:03:19 | 00:03:23 | tree |
| 00:03:20 | 00:03:24 | 15 20 years ago right if you the best |
| 00:03:23 | 00:03:27 | time to have started |
| 00:03:24 | 00:03:28 | seo was a long time ago the second best |
| 00:03:27 | 00:03:30 | time is now and what |
| 00:03:28 | 00:03:33 | what's difficult difficult about seo is |
| 00:03:30 | 00:03:34 | that it doesn't produce instant results |
| 00:03:33 | 00:03:35 | what you're going to do is you're going |
| 00:03:34 | 00:03:36 | to build up your authority and you're |
| 00:03:35 | 00:03:38 | going to answer more |
| 00:03:36 | 00:03:40 | queries and questions with your website |
| 00:03:38 | 00:03:42 | through blogging through content |
| 00:03:40 | 00:03:44 | in order that google sees that you |
| 00:03:42 | 00:03:45 | handle queries concerning your subject |
| 00:03:44 | 00:03:47 | matter really well |
| 00:03:45 | 00:03:48 | so everything from and i've got a blog |
| 00:03:47 | 00:03:50 | post that i can show you |
| 00:03:48 | 00:03:52 | that are all these different things that |
| 00:03:50 | 00:03:54 | you can do people have questions about |
| 00:03:52 | 00:03:57 | accounting bookkeeping taxes in your |
| 00:03:54 | 00:03:59 | area in your niche in your sector |
| 00:03:57 | 00:04:00 | and what we want to do is show to google |
| 00:03:59 | 00:04:03 | that you |
| 00:04:00 | 00:04:04 | are a great solution so i'm going to |
| 00:04:03 | 00:04:05 | walk through again the number one thing |
| 00:04:04 | 00:04:07 | to get the |
| 00:04:05 | 00:04:09 | the core commercial keywords is google |
| 00:04:07 | 00:04:10 | my business but the first step that you |
| 00:04:09 | 00:04:12 | have to work on |
| 00:04:10 | 00:04:13 | we have to optimize things okay every |
| 00:04:12 | 00:04:15 | website |
| 00:04:13 | 00:04:16 | people hear seo and that's search engine |
| 00:04:15 | 00:04:18 | optimization |
| 00:04:16 | 00:04:20 | here's what i'll tell you our websites |
| 00:04:18 | 00:04:22 | are built optimized we have great |
| 00:04:20 | 00:04:23 | meditators |
| 00:04:22 | 00:04:24 | i understand the search queries we're |
| 00:04:23 | 00:04:26 | going to make sure that the site is fast |
| 00:04:24 | 00:04:27 | we're going to get alt image text we're |
| 00:04:26 | 00:04:29 | going to get good |
| 00:04:27 | 00:04:30 | h1s h2s h3s we're going to make sure |
| 00:04:29 | 00:04:32 | that we have copy that |
| 00:04:30 | 00:04:33 | actually makes sense it's there's not |
| 00:04:32 | 00:04:34 | going to be any duplicate content like |
| 00:04:33 | 00:04:36 | you'll see from like |
| 00:04:34 | 00:04:37 | websites for accountants or cpa site |
| 00:04:36 | 00:04:39 | solutions or some of these templates |
| 00:04:37 | 00:04:41 | you're going to have good unique content |
| 00:04:39 | 00:04:43 | we're going to make sure that we add in |
| 00:04:41 | 00:04:44 | local schema which is the local business |
| 00:04:43 | 00:04:45 | schema which |
| 00:04:44 | 00:04:47 | sends some great signals we're going to |
| 00:04:45 | 00:04:48 | help you with citations we actually go |
| 00:04:47 | 00:04:50 | in and make sure that we have you on the |
| 00:04:48 | 00:04:52 | core citations that make the most sense |
| 00:04:50 | 00:04:53 | there's some additional ones for cpas |
| 00:04:52 | 00:04:56 | that you want to do but the bottom line |
| 00:04:53 | 00:04:57 | is we will optimize your site okay now |
| 00:04:56 | 00:04:57 | if you have another site and we didn't |
| 00:04:57 | 00:04:59 | build it |
| 00:04:57 | 00:05:01 | can't help you too much but we we can't |
| 00:04:59 | 00:05:02 | help that the next step is is to |
| 00:05:01 | 00:05:04 | understand what are the keywords that |
| 00:05:02 | 00:05:05 | you want to target now this isn't like |
| 00:05:04 | 00:05:06 | i want accountants near me and |
| 00:05:05 | 00:05:08 | accountants in minnesota and accountants |
| 00:05:06 | 00:05:10 | and lakeville and accountants |
| 00:05:08 | 00:05:12 | for this there's certainly some of that |
| 00:05:10 | 00:05:15 | but a lot of it is more of like the |
| 00:05:12 | 00:05:18 | family of thought or a topic right so |
| 00:05:15 | 00:05:19 | how to set up an llc in minnesota would |
| 00:05:18 | 00:05:21 | be a great |
| 00:05:19 | 00:05:22 | piece of content that you'd want to rank |
| 00:05:21 | 00:05:24 | for because those are going to be people |
| 00:05:22 | 00:05:26 | that are business owners right |
| 00:05:24 | 00:05:28 | how to convert to an s corp in minnesota |
| 00:05:26 | 00:05:29 | what's the tax difference between an llc |
| 00:05:28 | 00:05:32 | and an s corp |
| 00:05:29 | 00:05:34 | how to set up payroll in minnesota how |
| 00:05:32 | 00:05:36 | to pay in your quarterlies |
| 00:05:34 | 00:05:38 | in minnesota and so the idea is we just |
| 00:05:36 | 00:05:39 | want to think of the kind of the faqs |
| 00:05:38 | 00:05:41 | that's really what it is we're |
| 00:05:39 | 00:05:43 | identifying frequently asked questions |
| 00:05:41 | 00:05:45 | topics or ideas or things that you want |
| 00:05:43 | 00:05:46 | to teach on so that you can show that |
| 00:05:45 | 00:05:48 | you're an authority |
| 00:05:46 | 00:05:49 | and that's what the keyword planning is |
| 00:05:48 | 00:05:50 | all about |
| 00:05:49 | 00:05:53 | there's a little bit of the keyword |
| 00:05:50 | 00:05:54 | planning where there's certain niches |
| 00:05:53 | 00:05:57 | right so accountants |
| 00:05:54 | 00:05:58 | so for example i do web design and web |
| 00:05:57 | 00:06:00 | design is a really broad category of |
| 00:05:58 | 00:06:03 | websites and then i do websites for |
| 00:06:00 | 00:06:05 | accountants i also do websites for |
| 00:06:03 | 00:06:06 | sealcoat companies and contractors and |
| 00:06:05 | 00:06:09 | all sorts of different places |
| 00:06:06 | 00:06:11 | those niches are also a an seo thing |
| 00:06:09 | 00:06:13 | that we will do we will make sure that |
| 00:06:11 | 00:06:15 | we win those family of keywords but |
| 00:06:13 | 00:06:16 | you have to start by planning the |
| 00:06:15 | 00:06:17 | keyword now once you've planned the |
| 00:06:16 | 00:06:18 | keyword |
| 00:06:17 | 00:06:20 | we collaborate with you you're the |
| 00:06:18 | 00:06:23 | subject matter expert right now we know |
| 00:06:20 | 00:06:24 | a lot in this world but |
| 00:06:23 | 00:06:25 | also things are changing what we're |
| 00:06:24 | 00:06:27 | trying to do is we're trying to make |
| 00:06:25 | 00:06:28 | sure that we say things that line up |
| 00:06:27 | 00:06:30 | with your values your approach to |
| 00:06:28 | 00:06:33 | accounting and everything |
| 00:06:30 | 00:06:34 | the next big step we will actually write |
| 00:06:33 | 00:06:37 | content for |
| 00:06:34 | 00:06:41 | you we write we write heavy duty |
| 00:06:37 | 00:06:43 | full flavored good artikles you know 500 |
| 00:06:41 | 00:06:45 | to 3500 words |
| 00:06:43 | 00:06:47 | we mark it up properly and then we |
| 00:06:45 | 00:06:50 | create a whole bunch of |
| 00:06:47 | 00:06:52 | supporting uh graphics and content and |
| 00:06:50 | 00:06:55 | then we we have out links we have in |
| 00:06:52 | 00:06:57 | links that are internal to your own site |
| 00:06:55 | 00:06:59 | links that are external to cite your |
| 00:06:57 | 00:07:00 | sources and by doing that |
| 00:06:59 | 00:07:01 | it's going to be optimized and i'll show |
| 00:07:00 | 00:07:02 | you what that looks like in just a |
| 00:07:01 | 00:07:04 | second |
| 00:07:02 | 00:07:06 | the next thing which is probably the |
| 00:07:04 | 00:07:08 | most important is building authority so |
| 00:07:06 | 00:07:10 | here's what you need to know it |
| 00:07:08 | 00:07:12 | backlinks getting a hyperlink from |
| 00:07:10 | 00:07:14 | another website over to your website is |
| 00:07:12 | 00:07:16 | one of the most important things that |
| 00:07:14 | 00:07:18 | you can do to cause your piece of |
| 00:07:16 | 00:07:19 | content and your website in general to |
| 00:07:18 | 00:07:20 | rank above others so |
| 00:07:19 | 00:07:23 | what we're going to do is we're going to |
| 00:07:20 | 00:07:25 | help you by collaborating with a whole |
| 00:07:23 | 00:07:27 | bunch of accountants we have access to |
| 00:07:25 | 00:07:29 | scores of accountants websites we do |
| 00:07:27 | 00:07:31 | website copywriting for scores of |
| 00:07:29 | 00:07:33 | websites and we will help you in a |
| 00:07:31 | 00:07:35 | natural way collaborate with other |
| 00:07:33 | 00:07:37 | accountants bookkeepers and tax firms |
| 00:07:35 | 00:07:38 | um the requirement for you is that you |
| 00:07:37 | 00:07:40 | have to be a customer that has this |
| 00:07:38 | 00:07:41 | service and that's a thousand dollars a |
| 00:07:40 | 00:07:43 | month and we're going to produce one |
| 00:07:41 | 00:07:45 | amazing piece of content a month and |
| 00:07:43 | 00:07:46 | we're going to collaborate within our |
| 00:07:45 | 00:07:47 | network and what that'll do is it'll |
| 00:07:46 | 00:07:48 | cause you to be kind of the 10-ton |
| 00:07:47 | 00:07:51 | behemoth |
| 00:07:48 | 00:07:52 | in your industry especially compared to |
| 00:07:51 | 00:07:55 | all your other peers |
| 00:07:52 | 00:07:57 | because guess what accountants don't do |
| 00:07:55 | 00:07:58 | a very good job of this unless they're |
| 00:07:57 | 00:08:00 | our customers |
| 00:07:58 | 00:08:01 | um so we're going to build up authority |
| 00:08:00 | 00:08:02 | and those are votes of confidence from |
| 00:08:01 | 00:08:05 | other websites every time there's a |
| 00:08:02 | 00:08:08 | hyperlink to your website your artikle |
| 00:08:05 | 00:08:09 | in another good relevant website what |
| 00:08:08 | 00:08:12 | you're going to see is that |
| 00:08:09 | 00:08:14 | that shows that you're relevant and |
| 00:08:12 | 00:08:16 | it helps build authority it's a vote of |
| 00:08:14 | 00:08:18 | confidence the last thing is that we'll |
| 00:08:16 | 00:08:19 | do all sorts of stuff to promote your |
| 00:08:18 | 00:08:19 | content right we're going to make sure |
| 00:08:19 | 00:08:21 | that |
| 00:08:19 | 00:08:23 | eyes get on your website google's paying |
| 00:08:21 | 00:08:24 | close attention to as it serves up your |
| 00:08:23 | 00:08:28 | website and your |
| 00:08:24 | 00:08:29 | individual web pages uh as solutions to |
| 00:08:28 | 00:08:31 | queries |
| 00:08:29 | 00:08:32 | uh essentially what's happening is that |
| 00:08:31 | 00:08:34 | it's watching whether or not people |
| 00:08:32 | 00:08:35 | consume it how do they respond on it do |
| 00:08:34 | 00:08:37 | they just bounce out right away do a |
| 00:08:35 | 00:08:38 | pogo stik where they click in |
| 00:08:37 | 00:08:39 | they're like that's not a good answer |
| 00:08:38 | 00:08:40 | they bounce out and try and look for |
| 00:08:39 | 00:08:42 | something else |
| 00:08:40 | 00:08:44 | it's almost like serving food right if |
| 00:08:42 | 00:08:46 | you sit down at a table at the |
| 00:08:44 | 00:08:48 | state fair here in minneapolis and you |
| 00:08:46 | 00:08:50 | ask for a cookie google is the concierge |
| 00:08:48 | 00:08:51 | he shows seven cookies to you |
| 00:08:50 | 00:08:53 | you take a little nibble at each one and |
| 00:08:51 | 00:08:54 | he pays close attention to which one you |
| 00:08:53 | 00:08:55 | actually finish and which one you're |
| 00:08:54 | 00:08:58 | like yeah i don't like it |
| 00:08:55 | 00:08:59 | and you get out of it so when we promote |
| 00:08:58 | 00:09:02 | it whether that's through |
| 00:08:59 | 00:09:04 | um social media to get people reading it |
| 00:09:02 | 00:09:06 | or if we even use it in some paid search |
| 00:09:04 | 00:09:07 | ads or if we do some remarketing there's |
| 00:09:06 | 00:09:09 | some different things that we can do |
| 00:09:07 | 00:09:11 | to to get people kind of testing your |
| 00:09:09 | 00:09:13 | content reading your content and |
| 00:09:11 | 00:09:16 | over time what you'll see is that by |
| 00:09:13 | 00:09:18 | doing that um |
| 00:09:16 | 00:09:20 | it helps generate seo if people are just |
| 00:09:18 | 00:09:22 | reading and consuming your content you |
| 00:09:20 | 00:09:24 | will rank over time |
| 00:09:22 | 00:09:25 | you can't keep good content down and |
| 00:09:24 | 00:09:27 | that's why we write for engagement |
| 00:09:25 | 00:09:28 | it's not about keyword stuffing it's |
| 00:09:27 | 00:09:29 | about actually creating something that |
| 00:09:28 | 00:09:32 | someone will read |
| 00:09:29 | 00:09:34 | and it also needs to you know have a |
| 00:09:32 | 00:09:37 | purpose for your |
| 00:09:34 | 00:09:38 | niche and your business um so yeah this |
| 00:09:37 | 00:09:40 | whole solution for us |
| 00:09:38 | 00:09:41 | ends up being a thousand dollars a month |
| 00:09:40 | 00:09:42 | now your website's gonna be optimized no |
| 00:09:41 | 00:09:44 | matter what |
| 00:09:42 | 00:09:46 | so this thousand dollars is us literally |
| 00:09:44 | 00:09:48 | we identify the keywords that matter |
| 00:09:46 | 00:09:50 | we collaborate with your team we'll do |
| 00:09:48 | 00:09:51 | the writing and create everything |
| 00:09:50 | 00:09:53 | so that it's engaging authoritative |
| 00:09:51 | 00:09:54 | content we'll develop the graphics with |
| 00:09:53 | 00:09:55 | our team |
| 00:09:54 | 00:09:57 | and then we'll build authority and get |
| 00:09:55 | 00:09:59 | you backlinks for it and we will promote |
| 00:09:57 | 00:10:00 | the content using |
| 00:09:59 | 00:10:02 | uh paid ads and different things that |
| 00:10:00 | 00:10:04 | thousand dollars a month |
| 00:10:02 | 00:10:05 | is certainly there to help you grow your |
| 00:10:04 | 00:10:07 | authority |
| 00:10:05 | 00:10:09 | it's a commitment if you do this what |
| 00:10:07 | 00:10:11 | you'll find is over time you will |
| 00:10:09 | 00:10:13 | absolutely be swimming in leads your |
| 00:10:11 | 00:10:15 | google my business will be |
| 00:10:13 | 00:10:17 | far above everybody else your website |
| 00:10:15 | 00:10:18 | will rank higher you'll also be ranking |
| 00:10:17 | 00:10:20 | for all sorts of niches and that's |
| 00:10:18 | 00:10:22 | probably the most unique thing |
| 00:10:20 | 00:10:24 | right um we can make sure that you rank |
| 00:10:22 | 00:10:26 | for all sorts of stuff i'd add that we |
| 00:10:24 | 00:10:28 | usually take these artikles and then |
| 00:10:26 | 00:10:28 | we'll help you create a video to them as |
| 00:10:28 | 00:10:30 | well |
| 00:10:28 | 00:10:31 | when you're a client with this there's |
| 00:10:30 | 00:10:32 | different things we can do depending on |
| 00:10:31 | 00:10:34 | how you want to look and what your |
| 00:10:32 | 00:10:36 | standards are for |
| 00:10:34 | 00:10:37 | for visuals whether it's really high end |
| 00:10:36 | 00:10:38 | or more basic we'll take that piece of |
| 00:10:37 | 00:10:42 | content |
| 00:10:38 | 00:10:44 | and we'll actually help that rank |
| 00:10:42 | 00:10:46 | by putting video to it and then it will |
| 00:10:44 | 00:10:48 | live on youtube it will live on facebook |
| 00:10:46 | 00:10:49 | it'll live on linkedin |
| 00:10:48 | 00:10:52 | and there's a lot you can do now i'm |
| 00:10:49 | 00:10:54 | just going to show you a quick example |
| 00:10:52 | 00:10:55 | and this is funny because it's it's an |
| 00:10:54 | 00:10:57 | artikle |
| 00:10:55 | 00:10:59 | called seo for accountants and cpa firms |
| 00:10:57 | 00:11:01 | five steps to rank on google and bing |
| 00:10:59 | 00:11:03 | this is an artikle i'll just use it as |
| 00:11:01 | 00:11:04 | an example of something that would rank |
| 00:11:03 | 00:11:05 | really high right |
| 00:11:04 | 00:11:07 | good accountant marketing uses three |
| 00:11:05 | 00:11:09 | approach so what you'll notike here |
| 00:11:07 | 00:11:10 | is that we have good headers for just |
| 00:11:09 | 00:11:12 | about everything we have |
| 00:11:10 | 00:11:14 | interesting information right off the |
| 00:11:12 | 00:11:16 | bat we've actually put |
| 00:11:14 | 00:11:17 | seo for accountants and cpa is what |
| 00:11:16 | 00:11:19 | we're trying to rank for |
| 00:11:17 | 00:11:21 | you'll see that we have an image that |
| 00:11:19 | 00:11:23 | actually says that |
| 00:11:21 | 00:11:24 | we will come in and we'll use that |
| 00:11:23 | 00:11:27 | language |
| 00:11:24 | 00:11:28 | throughout all of the website but you'll |
| 00:11:27 | 00:11:30 | notike that we |
| 00:11:28 | 00:11:31 | we have this structure so that it's easy |
| 00:11:30 | 00:11:33 | to read |
| 00:11:31 | 00:11:36 | there's images highlighting things |
| 00:11:33 | 00:11:38 | there's bullet points that you can skim |
| 00:11:36 | 00:11:40 | we have headers that are asking the |
| 00:11:38 | 00:11:43 | questions again we hyperlink |
| 00:11:40 | 00:11:46 | internally to our own stuff and we also |
| 00:11:43 | 00:11:47 | connect to the most authoritative |
| 00:11:46 | 00:11:50 | sources so this is google's most |
| 00:11:47 | 00:11:52 | authoritative link |
| 00:11:50 | 00:11:54 | to search engine optimization we've gone |
| 00:11:52 | 00:11:57 | through and shown kind of the six |
| 00:11:54 | 00:11:58 | fundamentals so again number one is to |
| 00:11:57 | 00:11:59 | so we've |
| 00:11:58 | 00:12:01 | we've bullet pointed things and it's |
| 00:11:59 | 00:12:03 | good helpful content right |
| 00:12:01 | 00:12:05 | um the six things are to build an |
| 00:12:03 | 00:12:06 | excellent website that's easy to use get |
| 00:12:05 | 00:12:08 | the most google and facebook reviews |
| 00:12:06 | 00:12:09 | perform fundamental seo on that website |
| 00:12:08 | 00:12:11 | which is just |
| 00:12:09 | 00:12:13 | make sure it's done well and we could |
| 00:12:11 | 00:12:15 | give you a super long list of that |
| 00:12:13 | 00:12:17 | write authoritative artikles and content |
| 00:12:15 | 00:12:18 | that solve relevant queries |
| 00:12:17 | 00:12:21 | promote the content so people can |
| 00:12:18 | 00:12:21 | consume it attract backlinks to build |
| 00:12:21 | 00:12:24 | authority |
| 00:12:21 | 00:12:26 | to the artikle and to your website so |
| 00:12:24 | 00:12:28 | we've made an artikle here we've put |
| 00:12:26 | 00:12:30 | made even a little graphic we can now |
| 00:12:28 | 00:12:31 | download this |
| 00:12:30 | 00:12:34 | share it it will also show up in the |
| 00:12:31 | 00:12:35 | search engines as you search for it and |
| 00:12:34 | 00:12:37 | what you'll see is there's just |
| 00:12:35 | 00:12:38 | this is a good guide now what i'll do |
| 00:12:37 | 00:12:40 | here is i'll actually put a video on the |
| 00:12:38 | 00:12:41 | top after a little bit |
| 00:12:40 | 00:12:43 | that will summarize all of this |
| 00:12:41 | 00:12:45 | information and help people |
| 00:12:43 | 00:12:47 | but this is an example of a piece of |
| 00:12:45 | 00:12:49 | content that we would create we're often |
| 00:12:47 | 00:12:51 | doing something just like this |
| 00:12:49 | 00:12:52 | for our accounting customers and like i |
| 00:12:51 | 00:12:53 | said we've got a little client |
| 00:12:52 | 00:12:55 | confidentiality |
| 00:12:53 | 00:12:56 | so i don't want to show every single one |
| 00:12:55 | 00:12:58 | that we have |
| 00:12:56 | 00:12:59 | and there's a couple reasons for that |
| 00:12:58 | 00:13:01 | but basically what we do is we work with |
| 00:12:59 | 00:13:02 | you to understand how do we go after |
| 00:13:01 | 00:13:03 | these niches |
| 00:13:02 | 00:13:05 | what's the content that needs to get |
| 00:13:03 | 00:13:06 | written and we'd love to help you good |
| 00:13:05 | 00:13:07 | luck god bless |
| 00:13:06 | 00:13:09 | book on my calendar i'm looking forward |
| 00:13:07 | 00:13:10 | to meeting you and no matter what i just |
| 00:13:09 | 00:13:14 | hope that your |
| 00:13:10 | 00:13:14 | your business moves upward and forward |
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