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SEO for Accounting Firms & CPA Firms by Feedbackwrench - How we rank your firm in search engines

Published on: December 6 2022 by FeedbackWrench

SEO for Accounting Firms & CPA Firms by Feedbackwrench - How we rank your firm in search engines

SEO for Accounting Firms & CPA Firms by Feedbackwrench - How we rank your firm in search engines

startTime durationTime text
00:00:00 00:00:03 hey folks rob sasha and feedback ranch
00:00:02 00:00:04 i've already hit on websites lead
00:00:03 00:00:06 generation
00:00:04 00:00:07 we've toked about how we write for you
00:00:06 00:00:09 now i just want to tok a little bit
00:00:07 00:00:10 about search engine optimization because
00:00:09 00:00:12 it's something that really
00:00:10 00:00:15 has a ton of confusion around it in fact
00:00:12 00:00:17 when i when i listen to folks
00:00:15 00:00:18 tok about seo there's too many
00:00:17 00:00:20 companies out there that are
00:00:18 00:00:22 doing a disservice here so again if you
00:00:20 00:00:24 go to services here
00:00:22 00:00:25 we've got seo we've got a whole page
00:00:24 00:00:27 that's just dedicated to websites and
00:00:25 00:00:29 advertising for accountants but
00:00:27 00:00:30 what you'll see here is it's all about
00:00:29 00:00:31 how do you position yourself so that
00:00:30 00:00:33 when
00:00:31 00:00:34 somebody makes a search for either the
00:00:33 00:00:36 bottom of funnel keywords which are like
00:00:34 00:00:38 accountants near me bookkeepers near me
00:00:36 00:00:40 tax accounts near me i'm going to show
00:00:38 00:00:41 you one simple way that'll actually
00:00:40 00:00:42 help you out and that's going to be your
00:00:41 00:00:43 first piece of homework i'm going to
00:00:42 00:00:44 give you just free value in this
00:00:43 00:00:46 conversation
00:00:44 00:00:47 i'd love it if you'd book on our on our
00:00:46 00:00:50 calendar i'm telling you um
00:00:47 00:00:52 hit the schedule the consultation button
00:00:50 00:00:53 up here uh that will lead over to my
00:00:52 00:00:55 calendly link we will set something up
00:00:53 00:00:57 similar for you but i'm telling you
00:00:55 00:00:59 we will bring you through and do all
00:00:57 00:01:01 this for you it's so simple we make this
00:00:59 00:01:02 easy we built a team in order to do this
00:01:01 00:01:04 but let's just tok
00:01:02 00:01:05 a little bit about what goes into
00:01:04 00:01:07 actually ranking
00:01:05 00:01:08 on google and bing or these search
00:01:07 00:01:10 engines right so
00:01:08 00:01:11 the first thing that people need to
00:01:10 00:01:12 understand is that there's different
00:01:11 00:01:16 levels
00:01:12 00:01:17 of funnel or keywords right so um
00:01:16 00:01:19 your core commercial keywords are
00:01:17 00:01:21 actually quite hard to rank for right
00:01:19 00:01:22 accountancy or me cpa near me
00:01:21 00:01:25 bookkeepers near me and what you should
00:01:22 00:01:26 know is that the main thing that you do
00:01:25 00:01:30 for that is
00:01:26 00:01:32 you need to work on
00:01:30 00:01:33 your google my business okay we will use
00:01:32 00:01:34 paid search ads to cheat and get to the
00:01:33 00:01:36 front but
00:01:34 00:01:38 um here's my old firm nuance financial
00:01:36 00:01:39 tax and accounting our number one thing
00:01:38 00:01:41 that we did is we worked to make sure
00:01:39 00:01:42 that we had more reviews than anybody
00:01:41 00:01:45 else
00:01:42 00:01:46 and by doing that what that does is it
00:01:45 00:01:49 makes sure that
00:01:46 00:01:51 the keywords google my business or
00:01:49 00:01:54 account near me bookkeeper near me
00:01:51 00:01:55 all of these local keywords in fact if
00:01:54 00:01:57 you take a look down here i just hit on
00:01:55 00:01:58 this on the other one
00:01:57 00:02:00 here's the monthly search account
00:01:58 00:02:01 accounting services has
00:02:00 00:02:03 twelve thousand a month accountants
00:02:01 00:02:06 ninety thousand accountants near me
00:02:03 00:02:07 forty thousand a month cpa near me sixty
00:02:06 00:02:09 thousand a month
00:02:07 00:02:10 bookkeepers near me all of these
00:02:09 00:02:13 keywords have
00:02:10 00:02:16 massive search engine
00:02:13 00:02:19 volume and they trigger the local
00:02:16 00:02:20 google my business box so because it
00:02:19 00:02:21 does that
00:02:20 00:02:23 what you need to know is that this is
00:02:21 00:02:23 the primary thing you do and you have to
00:02:23 00:02:25 get
00:02:23 00:02:26 google my business set up you go to
00:02:25 00:02:29 google.com business
00:02:26 00:02:31 and then work your tail off to get more
00:02:29 00:02:34 reviews than everybody else in fact
00:02:31 00:02:35 i find it funny that these two are kind
00:02:34 00:02:36 of the two biggest in the twin cities
00:02:35 00:02:38 we're the
00:02:36 00:02:40 i built the most high the highest
00:02:38 00:02:41 ranking accounting firm out there
00:02:40 00:02:43 um and then poor value tax in accounting
00:02:41 00:02:45 is advertising to show off one review
00:02:43 00:02:48 and that's just pathetik it's sad
00:02:45 00:02:49 um they're nice but boy it's it's bad so
00:02:48 00:02:51 um
00:02:49 00:02:52 what i want to tok about is that that's
00:02:51 00:02:53 your core commercial keyword right
00:02:52 00:02:55 that's your
00:02:53 00:02:57 your number one thing you want to rank
00:02:55 00:02:58 for but that's not easy and i'll tok to
00:02:57 00:02:59 you it's about your reviews but then
00:02:58 00:03:00 it's also about showing that you're
00:02:59 00:03:02 trustworthy
00:03:00 00:03:03 that you're authoritative and that
00:03:02 00:03:05 you're an expert in your field and
00:03:03 00:03:06 there's things you do over time and
00:03:05 00:03:07 that's the biggest thing i want you to
00:03:06 00:03:10 understand is that
00:03:07 00:03:11 in order to show up for search queries
00:03:10 00:03:12 or search
00:03:11 00:03:16 you know when people search in order to
00:03:12 00:03:17 show up at all and then to rank above
00:03:16 00:03:19 it's kind of like growing a tree right
00:03:17 00:03:20 the be when was the best time to plant a
00:03:19 00:03:23 tree
00:03:20 00:03:24 15 20 years ago right if you the best
00:03:23 00:03:27 time to have started
00:03:24 00:03:28 seo was a long time ago the second best
00:03:27 00:03:30 time is now and what
00:03:28 00:03:33 what's difficult difficult about seo is
00:03:30 00:03:34 that it doesn't produce instant results
00:03:33 00:03:35 what you're going to do is you're going
00:03:34 00:03:36 to build up your authority and you're
00:03:35 00:03:38 going to answer more
00:03:36 00:03:40 queries and questions with your website
00:03:38 00:03:42 through blogging through content
00:03:40 00:03:44 in order that google sees that you
00:03:42 00:03:45 handle queries concerning your subject
00:03:44 00:03:47 matter really well
00:03:45 00:03:48 so everything from and i've got a blog
00:03:47 00:03:50 post that i can show you
00:03:48 00:03:52 that are all these different things that
00:03:50 00:03:54 you can do people have questions about
00:03:52 00:03:57 accounting bookkeeping taxes in your
00:03:54 00:03:59 area in your niche in your sector
00:03:57 00:04:00 and what we want to do is show to google
00:03:59 00:04:03 that you
00:04:00 00:04:04 are a great solution so i'm going to
00:04:03 00:04:05 walk through again the number one thing
00:04:04 00:04:07 to get the
00:04:05 00:04:09 the core commercial keywords is google
00:04:07 00:04:10 my business but the first step that you
00:04:09 00:04:12 have to work on
00:04:10 00:04:13 we have to optimize things okay every
00:04:12 00:04:15 website
00:04:13 00:04:16 people hear seo and that's search engine
00:04:15 00:04:18 optimization
00:04:16 00:04:20 here's what i'll tell you our websites
00:04:18 00:04:22 are built optimized we have great
00:04:20 00:04:23 meditators
00:04:22 00:04:24 i understand the search queries we're
00:04:23 00:04:26 going to make sure that the site is fast
00:04:24 00:04:27 we're going to get alt image text we're
00:04:26 00:04:29 going to get good
00:04:27 00:04:30 h1s h2s h3s we're going to make sure
00:04:29 00:04:32 that we have copy that
00:04:30 00:04:33 actually makes sense it's there's not
00:04:32 00:04:34 going to be any duplicate content like
00:04:33 00:04:36 you'll see from like
00:04:34 00:04:37 websites for accountants or cpa site
00:04:36 00:04:39 solutions or some of these templates
00:04:37 00:04:41 you're going to have good unique content
00:04:39 00:04:43 we're going to make sure that we add in
00:04:41 00:04:44 local schema which is the local business
00:04:43 00:04:45 schema which
00:04:44 00:04:47 sends some great signals we're going to
00:04:45 00:04:48 help you with citations we actually go
00:04:47 00:04:50 in and make sure that we have you on the
00:04:48 00:04:52 core citations that make the most sense
00:04:50 00:04:53 there's some additional ones for cpas
00:04:52 00:04:56 that you want to do but the bottom line
00:04:53 00:04:57 is we will optimize your site okay now
00:04:56 00:04:57 if you have another site and we didn't
00:04:57 00:04:59 build it
00:04:57 00:05:01 can't help you too much but we we can't
00:04:59 00:05:02 help that the next step is is to
00:05:01 00:05:04 understand what are the keywords that
00:05:02 00:05:05 you want to target now this isn't like
00:05:04 00:05:06 i want accountants near me and
00:05:05 00:05:08 accountants in minnesota and accountants
00:05:06 00:05:10 and lakeville and accountants
00:05:08 00:05:12 for this there's certainly some of that
00:05:10 00:05:15 but a lot of it is more of like the
00:05:12 00:05:18 family of thought or a topic right so
00:05:15 00:05:19 how to set up an llc in minnesota would
00:05:18 00:05:21 be a great
00:05:19 00:05:22 piece of content that you'd want to rank
00:05:21 00:05:24 for because those are going to be people
00:05:22 00:05:26 that are business owners right
00:05:24 00:05:28 how to convert to an s corp in minnesota
00:05:26 00:05:29 what's the tax difference between an llc
00:05:28 00:05:32 and an s corp
00:05:29 00:05:34 how to set up payroll in minnesota how
00:05:32 00:05:36 to pay in your quarterlies
00:05:34 00:05:38 in minnesota and so the idea is we just
00:05:36 00:05:39 want to think of the kind of the faqs
00:05:38 00:05:41 that's really what it is we're
00:05:39 00:05:43 identifying frequently asked questions
00:05:41 00:05:45 topics or ideas or things that you want
00:05:43 00:05:46 to teach on so that you can show that
00:05:45 00:05:48 you're an authority
00:05:46 00:05:49 and that's what the keyword planning is
00:05:48 00:05:50 all about
00:05:49 00:05:53 there's a little bit of the keyword
00:05:50 00:05:54 planning where there's certain niches
00:05:53 00:05:57 right so accountants
00:05:54 00:05:58 so for example i do web design and web
00:05:57 00:06:00 design is a really broad category of
00:05:58 00:06:03 websites and then i do websites for
00:06:00 00:06:05 accountants i also do websites for
00:06:03 00:06:06 sealcoat companies and contractors and
00:06:05 00:06:09 all sorts of different places
00:06:06 00:06:11 those niches are also a an seo thing
00:06:09 00:06:13 that we will do we will make sure that
00:06:11 00:06:15 we win those family of keywords but
00:06:13 00:06:16 you have to start by planning the
00:06:15 00:06:17 keyword now once you've planned the
00:06:16 00:06:18 keyword
00:06:17 00:06:20 we collaborate with you you're the
00:06:18 00:06:23 subject matter expert right now we know
00:06:20 00:06:24 a lot in this world but
00:06:23 00:06:25 also things are changing what we're
00:06:24 00:06:27 trying to do is we're trying to make
00:06:25 00:06:28 sure that we say things that line up
00:06:27 00:06:30 with your values your approach to
00:06:28 00:06:33 accounting and everything
00:06:30 00:06:34 the next big step we will actually write
00:06:33 00:06:37 content for
00:06:34 00:06:41 you we write we write heavy duty
00:06:37 00:06:43 full flavored good artikles you know 500
00:06:41 00:06:45 to 3500 words
00:06:43 00:06:47 we mark it up properly and then we
00:06:45 00:06:50 create a whole bunch of
00:06:47 00:06:52 supporting uh graphics and content and
00:06:50 00:06:55 then we we have out links we have in
00:06:52 00:06:57 links that are internal to your own site
00:06:55 00:06:59 links that are external to cite your
00:06:57 00:07:00 sources and by doing that
00:06:59 00:07:01 it's going to be optimized and i'll show
00:07:00 00:07:02 you what that looks like in just a
00:07:01 00:07:04 second
00:07:02 00:07:06 the next thing which is probably the
00:07:04 00:07:08 most important is building authority so
00:07:06 00:07:10 here's what you need to know it
00:07:08 00:07:12 backlinks getting a hyperlink from
00:07:10 00:07:14 another website over to your website is
00:07:12 00:07:16 one of the most important things that
00:07:14 00:07:18 you can do to cause your piece of
00:07:16 00:07:19 content and your website in general to
00:07:18 00:07:20 rank above others so
00:07:19 00:07:23 what we're going to do is we're going to
00:07:20 00:07:25 help you by collaborating with a whole
00:07:23 00:07:27 bunch of accountants we have access to
00:07:25 00:07:29 scores of accountants websites we do
00:07:27 00:07:31 website copywriting for scores of
00:07:29 00:07:33 websites and we will help you in a
00:07:31 00:07:35 natural way collaborate with other
00:07:33 00:07:37 accountants bookkeepers and tax firms
00:07:35 00:07:38 um the requirement for you is that you
00:07:37 00:07:40 have to be a customer that has this
00:07:38 00:07:41 service and that's a thousand dollars a
00:07:40 00:07:43 month and we're going to produce one
00:07:41 00:07:45 amazing piece of content a month and
00:07:43 00:07:46 we're going to collaborate within our
00:07:45 00:07:47 network and what that'll do is it'll
00:07:46 00:07:48 cause you to be kind of the 10-ton
00:07:47 00:07:51 behemoth
00:07:48 00:07:52 in your industry especially compared to
00:07:51 00:07:55 all your other peers
00:07:52 00:07:57 because guess what accountants don't do
00:07:55 00:07:58 a very good job of this unless they're
00:07:57 00:08:00 our customers
00:07:58 00:08:01 um so we're going to build up authority
00:08:00 00:08:02 and those are votes of confidence from
00:08:01 00:08:05 other websites every time there's a
00:08:02 00:08:08 hyperlink to your website your artikle
00:08:05 00:08:09 in another good relevant website what
00:08:08 00:08:12 you're going to see is that
00:08:09 00:08:14 that shows that you're relevant and
00:08:12 00:08:16 it helps build authority it's a vote of
00:08:14 00:08:18 confidence the last thing is that we'll
00:08:16 00:08:19 do all sorts of stuff to promote your
00:08:18 00:08:19 content right we're going to make sure
00:08:19 00:08:21 that
00:08:19 00:08:23 eyes get on your website google's paying
00:08:21 00:08:24 close attention to as it serves up your
00:08:23 00:08:28 website and your
00:08:24 00:08:29 individual web pages uh as solutions to
00:08:28 00:08:31 queries
00:08:29 00:08:32 uh essentially what's happening is that
00:08:31 00:08:34 it's watching whether or not people
00:08:32 00:08:35 consume it how do they respond on it do
00:08:34 00:08:37 they just bounce out right away do a
00:08:35 00:08:38 pogo stik where they click in
00:08:37 00:08:39 they're like that's not a good answer
00:08:38 00:08:40 they bounce out and try and look for
00:08:39 00:08:42 something else
00:08:40 00:08:44 it's almost like serving food right if
00:08:42 00:08:46 you sit down at a table at the
00:08:44 00:08:48 state fair here in minneapolis and you
00:08:46 00:08:50 ask for a cookie google is the concierge
00:08:48 00:08:51 he shows seven cookies to you
00:08:50 00:08:53 you take a little nibble at each one and
00:08:51 00:08:54 he pays close attention to which one you
00:08:53 00:08:55 actually finish and which one you're
00:08:54 00:08:58 like yeah i don't like it
00:08:55 00:08:59 and you get out of it so when we promote
00:08:58 00:09:02 it whether that's through
00:08:59 00:09:04 um social media to get people reading it
00:09:02 00:09:06 or if we even use it in some paid search
00:09:04 00:09:07 ads or if we do some remarketing there's
00:09:06 00:09:09 some different things that we can do
00:09:07 00:09:11 to to get people kind of testing your
00:09:09 00:09:13 content reading your content and
00:09:11 00:09:16 over time what you'll see is that by
00:09:13 00:09:18 doing that um
00:09:16 00:09:20 it helps generate seo if people are just
00:09:18 00:09:22 reading and consuming your content you
00:09:20 00:09:24 will rank over time
00:09:22 00:09:25 you can't keep good content down and
00:09:24 00:09:27 that's why we write for engagement
00:09:25 00:09:28 it's not about keyword stuffing it's
00:09:27 00:09:29 about actually creating something that
00:09:28 00:09:32 someone will read
00:09:29 00:09:34 and it also needs to you know have a
00:09:32 00:09:37 purpose for your
00:09:34 00:09:38 niche and your business um so yeah this
00:09:37 00:09:40 whole solution for us
00:09:38 00:09:41 ends up being a thousand dollars a month
00:09:40 00:09:42 now your website's gonna be optimized no
00:09:41 00:09:44 matter what
00:09:42 00:09:46 so this thousand dollars is us literally
00:09:44 00:09:48 we identify the keywords that matter
00:09:46 00:09:50 we collaborate with your team we'll do
00:09:48 00:09:51 the writing and create everything
00:09:50 00:09:53 so that it's engaging authoritative
00:09:51 00:09:54 content we'll develop the graphics with
00:09:53 00:09:55 our team
00:09:54 00:09:57 and then we'll build authority and get
00:09:55 00:09:59 you backlinks for it and we will promote
00:09:57 00:10:00 the content using
00:09:59 00:10:02 uh paid ads and different things that
00:10:00 00:10:04 thousand dollars a month
00:10:02 00:10:05 is certainly there to help you grow your
00:10:04 00:10:07 authority
00:10:05 00:10:09 it's a commitment if you do this what
00:10:07 00:10:11 you'll find is over time you will
00:10:09 00:10:13 absolutely be swimming in leads your
00:10:11 00:10:15 google my business will be
00:10:13 00:10:17 far above everybody else your website
00:10:15 00:10:18 will rank higher you'll also be ranking
00:10:17 00:10:20 for all sorts of niches and that's
00:10:18 00:10:22 probably the most unique thing
00:10:20 00:10:24 right um we can make sure that you rank
00:10:22 00:10:26 for all sorts of stuff i'd add that we
00:10:24 00:10:28 usually take these artikles and then
00:10:26 00:10:28 we'll help you create a video to them as
00:10:28 00:10:30 well
00:10:28 00:10:31 when you're a client with this there's
00:10:30 00:10:32 different things we can do depending on
00:10:31 00:10:34 how you want to look and what your
00:10:32 00:10:36 standards are for
00:10:34 00:10:37 for visuals whether it's really high end
00:10:36 00:10:38 or more basic we'll take that piece of
00:10:37 00:10:42 content
00:10:38 00:10:44 and we'll actually help that rank
00:10:42 00:10:46 by putting video to it and then it will
00:10:44 00:10:48 live on youtube it will live on facebook
00:10:46 00:10:49 it'll live on linkedin
00:10:48 00:10:52 and there's a lot you can do now i'm
00:10:49 00:10:54 just going to show you a quick example
00:10:52 00:10:55 and this is funny because it's it's an
00:10:54 00:10:57 artikle
00:10:55 00:10:59 called seo for accountants and cpa firms
00:10:57 00:11:01 five steps to rank on google and bing
00:10:59 00:11:03 this is an artikle i'll just use it as
00:11:01 00:11:04 an example of something that would rank
00:11:03 00:11:05 really high right
00:11:04 00:11:07 good accountant marketing uses three
00:11:05 00:11:09 approach so what you'll notike here
00:11:07 00:11:10 is that we have good headers for just
00:11:09 00:11:12 about everything we have
00:11:10 00:11:14 interesting information right off the
00:11:12 00:11:16 bat we've actually put
00:11:14 00:11:17 seo for accountants and cpa is what
00:11:16 00:11:19 we're trying to rank for
00:11:17 00:11:21 you'll see that we have an image that
00:11:19 00:11:23 actually says that
00:11:21 00:11:24 we will come in and we'll use that
00:11:23 00:11:27 language
00:11:24 00:11:28 throughout all of the website but you'll
00:11:27 00:11:30 notike that we
00:11:28 00:11:31 we have this structure so that it's easy
00:11:30 00:11:33 to read
00:11:31 00:11:36 there's images highlighting things
00:11:33 00:11:38 there's bullet points that you can skim
00:11:36 00:11:40 we have headers that are asking the
00:11:38 00:11:43 questions again we hyperlink
00:11:40 00:11:46 internally to our own stuff and we also
00:11:43 00:11:47 connect to the most authoritative
00:11:46 00:11:50 sources so this is google's most
00:11:47 00:11:52 authoritative link
00:11:50 00:11:54 to search engine optimization we've gone
00:11:52 00:11:57 through and shown kind of the six
00:11:54 00:11:58 fundamentals so again number one is to
00:11:57 00:11:59 so we've
00:11:58 00:12:01 we've bullet pointed things and it's
00:11:59 00:12:03 good helpful content right
00:12:01 00:12:05 um the six things are to build an
00:12:03 00:12:06 excellent website that's easy to use get
00:12:05 00:12:08 the most google and facebook reviews
00:12:06 00:12:09 perform fundamental seo on that website
00:12:08 00:12:11 which is just
00:12:09 00:12:13 make sure it's done well and we could
00:12:11 00:12:15 give you a super long list of that
00:12:13 00:12:17 write authoritative artikles and content
00:12:15 00:12:18 that solve relevant queries
00:12:17 00:12:21 promote the content so people can
00:12:18 00:12:21 consume it attract backlinks to build
00:12:21 00:12:24 authority
00:12:21 00:12:26 to the artikle and to your website so
00:12:24 00:12:28 we've made an artikle here we've put
00:12:26 00:12:30 made even a little graphic we can now
00:12:28 00:12:31 download this
00:12:30 00:12:34 share it it will also show up in the
00:12:31 00:12:35 search engines as you search for it and
00:12:34 00:12:37 what you'll see is there's just
00:12:35 00:12:38 this is a good guide now what i'll do
00:12:37 00:12:40 here is i'll actually put a video on the
00:12:38 00:12:41 top after a little bit
00:12:40 00:12:43 that will summarize all of this
00:12:41 00:12:45 information and help people
00:12:43 00:12:47 but this is an example of a piece of
00:12:45 00:12:49 content that we would create we're often
00:12:47 00:12:51 doing something just like this
00:12:49 00:12:52 for our accounting customers and like i
00:12:51 00:12:53 said we've got a little client
00:12:52 00:12:55 confidentiality
00:12:53 00:12:56 so i don't want to show every single one
00:12:55 00:12:58 that we have
00:12:56 00:12:59 and there's a couple reasons for that
00:12:58 00:13:01 but basically what we do is we work with
00:12:59 00:13:02 you to understand how do we go after
00:13:01 00:13:03 these niches
00:13:02 00:13:05 what's the content that needs to get
00:13:03 00:13:06 written and we'd love to help you good
00:13:05 00:13:07 luck god bless
00:13:06 00:13:09 book on my calendar i'm looking forward
00:13:07 00:13:10 to meeting you and no matter what i just
00:13:09 00:13:14 hope that your
00:13:10 00:13:14 your business moves upward and forward

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