set google ads
Published on: February 6 2023 by pipiads
In this Google Ads tutorial, we will learn how to set up our first Google ads campaign step by step. We will dive right in and create our first campaign, starting with switching to Expert Mode.
Creating the Campaign:
- Click on Switch to Expert Mode to gain full control over our new campaign.
- Choose Create a campaign without a goal's guidance to keep full control over our campaign.
- Select a campaign type, such as Search campaign using simple text ads.
- Determine what should happen when somebody clicks on our ad.
- Type in the URL of our online store and click CONTINUE.
- Define our general campaign settings that will apply to all of the ads inside of our new campaign.
- Give our campaign a name that reflects exactly what we are advertising.
- Deselect Display Networks to avoid wasting money on useless clicks.
- Click on Show more settings and define a start and end date for your campaign.
- Choose targeting and audiences to make sure that your ads will only be seen by people who are your ideal customers.
- Select a language of our customers and skip the audience tab.
- Move on to budget and bidding and decide on the currency that we want to use to pay for our advertising costs.
- Decide on our average daily budget and set our maximum cost per click bid limits.
- Use Ad extensions to make our ad larger in size and take up more space in the Google search results.
- Click on SAVE AND CONTINUE and move on to the ad group level where we can define the search terms that we want our ads to show up for.
- Dedicate one ad group to one keyword group to make our ads as relevant as possible for our keywords.
- Use exact match, phrase match, and modified broad match to define our keyword match types.
- Create the actual ads for our ad groups using our targeted keywords.
By following this Google Ads tutorial, you will learn how to create your first Google ads campaign with full control over your ads. You will know how to set up your general campaign settings, targeting and audiences, budget and bidding, and ad groups. By using Ad extensions and creating relevant ads for our targeted keywords, we can increase our click-through rate and lower the price that we have to pay for each click.
Table of Contents About set google ads
- Google Ads Tutorial 2022 (Simple Step-by-Step Guide)
- Google Ads Tutorial 2022 [Step-by-Step] Adwords
- How To Launch Your First Google Ads Campaign [Beginners Step by Step Guide]
- Google Ads Enhanced Conversion Setup Using GTM | Very Easy to Implement
- The 3 Easy (& BEST) Ways to Optimise Your Google Ads Campaign
- 11 Easy Steps to set up a Google Ads Search Campaign [2023 Google Ads Tutorial]
Google Ads Tutorial 2022 (Simple Step-by-Step Guide)
In this article, we will discuss step-by-step how to set up your first Google Ads campaign. We will cover everything from creating an account to setting up ad groups and targeting specific customers.
Step 1: Create Your Google Ads Account
- Go to ads.google.com and click on the Start Now button
- Create your account by signing in to your existing Google account or creating a new one
- Switch to expert mode for all campaign options
Step 2: Create Your Campaign
- Choose to create a campaign without goals guidance for full control
- Select your campaign type, such as a search campaign with text ads
- Define your desired result, such as website visits
Step 3: Campaign Settings
- Give your campaign a name and untick search and display networks
- Set a start and end date or add schedule for specific days and times
- Define your location options and language
Step 4: Budget and Bidding
- Choose your currency and set your average daily budget
- Set your bidding strategy to focus on clicks and maximum cost per click limit
- Set up ad extensions for additional links and text
Step 5: Set Up Ad Groups
- Target specific customer intentions with relevant keywords
- Use keyword match type tool to narrow down keywords and paste them into your ad group
Setting up a Google Ads campaign may seem daunting, but by following these simple steps, you can create an effective campaign that targets specific customers and generates desired results. Remember to regularly monitor and adjust your campaign for optimal success.
Google Ads Tutorial 2022 [Step-by-Step] Adwords
In this complete tutorial, I will guide you step by step on how to run and operate Google Ads. Whether you are a beginner or have run ads on different platforms before, this video is for anyone looking to run ads through Google's services. Running ads may seem intimidating at first, but don't worry, I will teach you every step of the process to get you running your first Google ad. We will cover different types of conversion rates, target conversion rates, ad styles, keywords, and how to set up more ads for split testing.
To get started, go to ads.google.com and sign into your Google account. If you don't have one, you can quickly make a Gmail account. Once you're signed in, click on New Google Ads Account and then switch to expert mode. This will skip Google's set-up questions and get you started on running ads without spending unnecessary money.
Next, choose the type of ad you want to run. I suggest starting with website traffic because it gives you more options and leeway. You can also choose from other campaign types such as search, display, shopping, video, and app promotion. Each one has its own advantages and disadvantages, so make sure you understand them before choosing.
For website traffic, you can choose between search ads and display ads. Search ads are basic text ads that appear when someone searches for something specific on Google. Display ads are banner ads that appear on websites across the web. I suggest starting with search ads because they are more targeted and effective for specific searches.
Finally, don't try to manage all the different types of ads at once. Start with one and then branch out once you have mastered it. Remember to take notes and not to worry if you don't understand some terms because I will explain them later in the video.
In conclusion, Google Ads is a powerful platform for running ads and getting website traffic. By following this tutorial, you will learn how to run ads step by step and save yourself thousands of dollars in the process. Good luck and happy advertising!
How To Launch Your First Google Ads Campaign [Beginners Step by Step Guide]
Google Ads: The Best Marketing Channel for Your Business
If you're looking for a profitable way to grow your business, then Google Ads is the marketing channel you need. As a 15,000-hour Google Ads master, I can confidently say that I've used this platform since 2010 to grow my own business and hundreds of others. In this article, I'll be sharing why Google Ads is the best choice and how to set up a successful campaign.
Why Google Ads is the Best Marketing Channel:
- Avoid common mistakes by researching keywords, ad copy, and conversion tracking before diving in
- The one keyword theme method highly increases conversion rates by targeting ad copies to relevant landing pages
- You can quickly pause underperforming ad groups and focus on high-converting ones
- You have full control and visibility of data with expert mode
How to Set Up a Successful Campaign:
1. Start at adsgoogle.com and switch to expert mode
2. Click on new campaign and select either sales or leads as your metric
3. Choose which conversion actions to include in your campaign
4. Complete keyword research, ad copy, and conversion tracking before setting up your campaign
5. Use the one keyword theme method to target specific ad copies to relevant landing pages
6. Monitor performance and adjust as needed
Google Ads is the best marketing channel for growing your business in a profitable way. By following the steps outlined above, you can set up a successful campaign and avoid common mistakes. Remember to do your research, use expert mode, and target ad copies to relevant landing pages. Good luck!
Google Ads Enhanced Conversion Setup Using GTM | Very Easy to Implement
How to Set Up Enhanced Conversions for Google Ads Campaigns using Google Tag Manager
In this article, we will discuss how to quickly set up enhanced conversions for your Google Ads campaigns using Google Tag Manager. This feature allows for more customized data around specific conversion actions on your website, which can help with attribution and optimization.
Steps:
1. Set up a conversion action for your campaign. For example, for an e-commerce website, you may have a primary conversion action set up for purchases.
2. Go to the Enhanced Conversions section and click on the box to turn it on.
3. Choose Google Tag Manager and enter the URL of your website.
4. In Google Tag Manager, create a new variable called User Provided Data and choose the automatic collection option.
5. Create a new tag for the Google Ads conversion and select User Provided Data from your website as the option.
6. Save the changes and publish them.
7. Wait for the enhanced conversion data to start reflecting in Google Ads.
8. Check the Diagnostics section under the conversion action to ensure that enhanced conversions are enabled and sending data.
By following these simple steps, you can set up enhanced conversions for your Google Ads campaigns using Google Tag Manager. This feature allows for more customized data around specific conversion actions on your website, which can help with attribution and optimization.
The 3 Easy (& BEST) Ways to Optimise Your Google Ads Campaign
Welcome back to my 10-part teaching series, Get Google Ready in 2023. Now that I have taken you through the process of setting up your Google Ads campaigns, I want to focus on how to optimize your campaigns for better results. In this article, I will be using my Google Ads Optimization Checklist to guide you through the process.
- Importance of optimizing your Google Ads campaigns
- Use of Google Ads Optimization Checklist
Optimization Process:
1. Keyword Search Review
- Go to Search keywords in individual campaign
- Review Search terms and add negative keywords
- Identify high-performing long-tail search terms and add as exact match keywords
- Recommended frequency: every 72 hours for new campaign
2. Ad Review
- Go to ad groups, ads, and assets
- Identify top-performing ad after 1000 Impressions
- Compare click-through ratio, conversion rate, and cost per conversion
- Look for emerging trends
- Recommended frequency: every week
3. Bid Optimization Review
- Review bidding strategies for audience and demographic targeting
- Adjust bids based on performance data
- Recommended frequency: every 90 days
- Optimization is key to success in Google Ads
- Use the Google Ads Optimization Checklist to guide your optimization process
- Regularly review and adjust your campaigns to improve performance.
11 Easy Steps to set up a Google Ads Search Campaign [2023 Google Ads Tutorial]
Welcome to my new Google Ads tutorial teaching series called Get Google Ready in 2023. In this 10-part teaching series, I'll be taking you through how to set up every single type of Google Ads campaign you need to be using in 2023. Plus, we're going to take it a step further, and I'm also going to show you the correct way of how you need to be going about and optimizing each of those campaigns.
But right now, I'm going to be taking you through the step-by-step process and how to set up a Google search campaign. The exciting news is that the process and the strategy and the structure that I'm going to be taking you through in this video is the exact same strategy that I use on my Google ad search campaigns right now, regardless of whether they're a small campaign or a large campaign.
- My name is Aaron Young, and I'm your 15,000-hour Google Ads master.
- Success with Google Ads is all about understanding how the Google Ads platform works and then using the correct strategies and structures in order to get the best results.
- This article will cover the step-by-step process of setting up a Google search campaign.
- The one keyword theme method is the structure that we want to be using for our campaigns.
The One Keyword Theme Method:
- With Google search campaigns, it's built on search, but it's also built on the goal of Google wanting to match highly relevant ads with highly relevant search terms which are then taking people through to highly relevant landing pages.
- You would break in your account into different campaigns, with individual ad groups under each campaign.
- The reason why we set it up this way is that if someone completes a search for a specific keyword, it takes them through to a relevant landing page.
- Examples of breaking down campaigns: Villa Resort in Bali, electrician services, men's and women's clothing brand.
Step-by-Step Process:
- Go into your Google Ads dashboard and click on new campaign.
- Select either sales or leads, depending on your objective.
- Complete your keyword research and ad copy before starting the campaign.
- Choose the campaign type, location, and language.
- Set up your bidding and budget.
- Create your ad groups.
- Add your keywords and ad copy.
- Review your ad preview and finish the campaign set up.
- Google Ads is all about using the correct structure and strategy to get the best results.
- The one keyword theme method is the structure that we want to be using for our campaigns.
- Following the step-by-step process and completing keyword research and ad copy before starting the campaign will save time and money.
- Download my Google Ads search campaign setup guide for more detailed information.
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