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shopify academy gretta

Published on: July 6 2023 by pipiads

- Sharing a mistake made in business

- Mission of Founder to impact entrepreneurs with content


- Starting e-commerce brand, Skinny Me Tea, by hand with a friend

- Making a website using Shopify and Instagram for marketing

- Growing quickly and considering quitting full-time job

- Moving to Hong Kong and ordering a year's worth of tea from Chinese manufacturer

- Receiving 1.3 million dollars worth of unusable tea due to outsourcing

- Throwing out the tea and losing money

- Learning from the mistake and making changes for future orders

- Biggest mistake made in business

- Lesson learned to not pay outside of Alibaba platform and to be cautious with outsourcing

- Importance of sharing mistakes to help others avoid them

5 Things To Know Before You Start Your Shopify Store | Ecommerce Tips 2021

Starting an e-commerce business can be a daunting task, especially if you're new to the world of online business. In this article, we will be covering five things that you need to know before you start an e-commerce business. These are tips that I have learned from my own experiences as a founder of multi-million dollar e-commerce brands, as well as from teaching thousands of e-commerce entrepreneurs.

1. Your product is the solution to a problem:

When starting an e-commerce business, it's essential to understand that you're not just creating a product, but you're solving a problem. Identify a problem that you know exists or have experienced yourself, and then think about how your product can solve it. For example, if your passion is protecting the environment, you may want to create a product that reduces waste from disposable items.

2. Your product needs to be viable for e-commerce:

Make sure that your product is viable for e-commerce by considering factors such as shipping costs and fragility. Choose a product that can be shipped worldwide and is not too heavy or breakable.

3. You need to be able to communicate how you're different:

Differentiate yourself from your competition by creating a unique value proposition. Consider changing a single dimension of your product, such as design, function, price, or time, to make it different from others on the market.

4. Your customer is not everyone:

Identify your target market by considering demographics, such as age, location, gender, income level, and psychographics, such as personality, values, and interests. Don't make the mistake of thinking that your product is for everyone. Focus on a specific audience that your product will appeal to the most.

5. You can build your audience before you have a product:

Building an audience before you launch your product is crucial. Focus on creating a market for your product by building an audience on platforms such as Instagram. This will help you to achieve market-product fit before launching your product.

Starting an e-commerce business can be challenging, but with these five tips, you'll be on your way to success. Remember that your product is the solution to a problem, make sure it's viable for e-commerce, differentiate yourself from your competition, focus on a specific target market, and build your audience before you launch your product. With these tips, you'll be well on your way to building a successful e-commerce business.

5 FREE Ways to EXPLODE Your Shopify Store (Ecommerce Tutorial)

In this article, we will discuss five organic ways to increase sales on your ecommerce store without paid advertising. These methods include increasing your average order value, recovering abandoned carts, growing your social media following, growing your email list, and using influencer marketing.

1. Increase your average order value:

- Upselling and cross-selling are effective ways to increase your average order value.

- Upselling involves offering a more expensive or upgraded version of the product your customer is interested in buying.

- Cross-selling involves promoting related products to the one your customer is buying.

- You can also set minimum order amounts for free shipping or a free gift with purchase, or create bundles of products to encourage customers to spend more.

2. Recover abandoned carts:

- Contact customers who left items in their cart without completing their purchase through an abandoned cart email sequence.

- The first email can serve as a simple reminder, and subsequent emails can offer discounts or incentives to complete the purchase.

- Retargeting through paid advertising and Facebook messenger chat BOTS are also effective methods.

3. Grow your social media following:

- Focus on the three C's of community: content, collaboration, and consistency.

- Post relevant and valuable content to attract the right followers.

- Collaborate with influencers or other brands in your niche to host giveaways and mutually benefit from growing each other's following.

- Consistently posting helps establish front-of-mind positioning and is favored by algorithms.

4. Grow your email list:

- Convert your social media followers into email subscribers by offering incentives.

- Use pop-ups or store overlays to offer discounts or freebies in exchange for email sign-ups.

- Once you have quality subscribers, use email marketing to convert them to customers.

5. Use influencer marketing:

- Collaborate with influencers to promote your product to their engaged audience and grow awareness or sales.

- Trust is a key component of influencer marketing, as 92% of consumers trust recommendations from other people over brand content.

- Use tools like Hey Influencers to find and reach out to influencers in your niche.

These are just five of many organic ways to increase sales on your ecommerce store. By focusing on customer retention, abandoned cart recovery, social media, email, and influencer marketing, you can create an effective sales strategy without relying solely on paid advertising.

The REAL Reason I Became A Millionaire In My 20s… | Gretta Van Riel's Shopify Story

In this article, I will be discussing how I became a millionaire in my 20s. I will be sharing my personal journey and the factors that contributed to my success.

Growing Up and Building Discipline:

- Grew up in the northern suburbs of Melbourne

- Attended Mary Creek Primary and high school in Camberwell

- Competitive swimming taught discipline and hard work

- Parents were social workers and provided supportive environment

- Learned to lean into strengths and hone skills in communication

- Self-discipline is key to success in entrepreneurship

Starting Skinny Me Tea:

- Had many ideas before starting Skinny Me Tea

- Started marketing entirely through Instagram

- Developed methods for growth such as follow/unfollow and influencer marketing

- Quit job to focus full-time on Skinny Me Tea

- Reached $600k in monthly revenue within 6 months

Overcoming Fear and Doubt:

- Won the Shopify Build a Business Award and met influential mentors

- Realized success was repeatable and started The Fifth Watches with co-founder Alex

- Overcame fear and doubt by understanding that starting again was always an option

Becoming a millionaire in my 20s was a combination of hard work, discipline, and taking risks. Starting Skinny Me Tea taught me the value of social media marketing and the importance of finding a niche. Overcoming fear and doubt was essential to my success and understanding that failure is not the end but an opportunity to start again.

How to Name Your Shopify Store 2021| Ecommerce Tips

Coming up with the perfect brand name can be challenging, but it is essential for the success of a business. In this article, we will look at some of the biggest brand names in history and break down the categories they fall into to help you create a winning brand name.

Types of Brand Names:

1. Descriptive: This category includes brand names that describe the product or service offered, such as YouTube, Microsoft, and Hotels.com.

2. Suggestive: These brand names suggest a benefit or a quality of the product, like Nike, Uber, and Apple.

3. Abstract: These names have no apparent meaning, like Kodak and Google.

4. Generic: Generic names are straightforward and describe the product or service, such as Cards.com and Amazon.

Examples of Brand Names:

1. YouTube: Descriptive - a compound word of two concepts, television and you.

2. Nike: Suggestive - associated with the Greek goddess of victory.

3. Hotels.com: Generic - a straightforward name that describes the product.

4. Kodak: Abstract - a name with no apparent meaning.

5. Facebook: Descriptive - a compound word of two concepts, book and faces.

6. Apple: Suggestive - a non-intimidating name that sounds fun.

7. Google: Abstract - a name with no apparent meaning.

8. Cards.com: Generic - a straightforward name that describes the product.

9. Microsoft: Descriptive - a compound word of microcomputer and software.

10. Uber: Suggestive - means very or too cool in German.

11. Bubble Gum Shrimp: Suggestive - named after characters in Forrest Gump, associated with nostalgia.

Name Lix:

Name Lix is a business name generator that uses AI to create unique brand names. It provides logo ideas and brand color palettes and is customizable to fit your needs.

Choosing the right brand name is crucial for the success of a business. By understanding the different categories of brand names and using tools like Name Lix, you can create a winning brand name that resonates with your target audience.

Top 10 Ecommerce Marketing Tips From An 8 Figure Shopify Brand Owner - Gretta Van Riel

Hey everyone, it's Ari here, and today we're going to be discussing some amazing marketing tips shared by Greta Van Real, who has achieved massive success with her e-commerce brands. These tips were shared in a viral video by Founder Magazine, a reputable media and education company that interviews world-class founders like Richard Branson and Mark Cuban.

Tip 1: Focus on organic social

- Build social-first brands, starting with Instagram

- Use the three Cs of community: content, collaboration, and consistency

- Recreate top-performing content for more engagement

Tip 2: Build an email list

- Use on-website pop-ups with incentives to sign up

- Email list accounts for 30-40% of revenue

- Set up automated email flows

Tip 3: Use email blast ads

- Email at least once a week to stay front of mind

- Use automated flows like welcome and abandoned cart sequences

Tip 4: Increase average order value and customer lifetime value

- Focus on upsells, cross-sells, and bundles

- Discount to encourage customers to buy more

Tip 5: Use micro-influencers

- Look for influencers with 5-50k followers for niche communities

- Use the three Rs: reach, relevance, and relationship

- Leverage their trust with their audience

Tip 6: Content marketing

- Start with keyword research and blogging

- Use user-generated content for social proof

Tip 7: Utilize customer reviews

- Use photo and captioned reviews for social proof

- Ask for reviews in post-purchase sequences

Tip 8: Run viral giveaways

- Use platforms like Gleam to run giveaways for growth

These tips from Greta Van Real are invaluable for anyone looking to achieve success with their e-commerce brands. By focusing on organic social, building an email list, using email blast ads, increasing average order value, using micro-influencers, content marketing, utilizing customer reviews, and running viral giveaways, you can achieve massive success with your e-commerce brands.

Reacting: How I Made $1M in A Day With Shopify - Greta van Riel

In this article, Ari reviews a viral video from Founder Magazine titled How I Made One Million Dollars in a Day on Shopify featuring Greta Van Real, founder of multiple seven-figure Shopify stores. Ari unpacks the video and shares the key takeaways from Greta's experience.

- Ari introduces the video and shares his excitement about learning something new.

- He mentions Greta's success in making one million dollars in a day on Shopify.

Main Points:

- Greta shares how she launched her second e-commerce brand, The Fifth Watches, and sold out of all her stock on the first day, making over a hundred thousand dollars in revenue.

- She talks about the challenge of keeping her followers engaged and interested while waiting for new stock to arrive.

- Greta explains how she came up with the idea of selling watches only on the fifth of each month, which created exclusivity and drove demand through scarcity.

- She shares how she used influencers and giveaways to build hype and virality around her brand.

- Greta emphasizes the importance of building a warm waitlist of customers with a strong intent to purchase your product.

- Ari praises Greta's creativity and resourcefulness in building her brand and making a million dollars in a day on Shopify.

- He encourages his viewers to apply the lessons learned from Greta's experience to their own brands and businesses.

- Ari asks his viewers to leave a comment if they learned something from the video.

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