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shopify analytics dashboard

Published on: February 15 2023 by pipiads

Shopify Analytics Tutorial: Understanding and Analyzing Shopify Reports

Are you tired of making business decisions based on guesses and instincts? Are you ready to start making data-driven decisions to improve your store and marketing plans? If so, you need to start analyzing your Shopify reports. In this article, we will show you how to read and analyze your Shopify reports so you can take your business to the next level.

Hi, I'm Rehab, and on this YouTube channel, I share videos related to e-commerce entrepreneurship and more. In today's video, I will show you how to understand and analyze your Shopify reports to improve your store's performance and boost your revenue.

Acquisition Reports:

Shopify reports are divided into three different types: acquisition reports, behavior reports, and marketing reports. In this article, we will focus on the behavior and acquisition reports. The acquisition reports consist of three reports: sessions over time, sessions by refer, and sessions by location.

1. Sessions over time:

This report shows the number of visitors to your store during a specific period. Analyze this report to see which days bring the most traffic and try to understand any spikes or drops. Look for patterns and try to replicate what's working. Additionally, make sure to check the conversion rate to see if the traffic you're attracting is the right audience for your store.

2. Sessions by refer:

This report shows which sources of traffic are bringing visitors to your store. Analyze this report to see which sources of traffic are performing the best and judge the quality of the traffic by checking the conversion rate.

3. Sessions by location:

This report shows where your visitors are coming from. Analyze this report to see if there are any geographic locations that are performing better than others. Use this information to tailor your marketing and advertising efforts to specific locations.

Behavior Reports:

The behavior reports consist of three reports: behavior flow, site content, and site search.

1. Behavior flow:

This report shows the path visitors take when they navigate your site. Analyze this report to see which pages visitors are spending the most time on and which pages they're exiting from. Use this information to improve the user experience and optimize your site's layout.

2. Site content:

This report shows which pages on your site are the most popular. Analyze this report to see which pages are performing well and which pages need improvement. Use this information to create new content or optimize existing content.

3. Site search:

This report shows which keywords visitors are searching for on your site. Analyze this report to see what visitors are looking for and use this information to improve your site's navigation and search functionality.

Analyzing your Shopify reports is crucial for making data-driven decisions to improve your store's performance and boost your revenue. Use the acquisition and behavior reports to understand where your traffic is coming from and how visitors are interacting with your site. Use this information to optimize your site's layout, create new content, and tailor your marketing efforts. Start making informed decisions today and stop gambling with your business's success.

Shopify Reports / Analytics Walkthrough

In this article, we will discuss Shopify reports, how to use them, what they look like, and some basic concepts about them. We will explore the different types of reports and how they vary based on the specific Shopify plan you have.

Using Shopify Analytics:

- Shopify Analytics is the back-end tool for Shopify reports.

- There are many types of reports available depending on your specific plan.

- The advanced Shopify plan has all the reports available.

- You can view reports based on a specific time frame and compare it to a previous period.

- The data is presented as widgets or boxes with different metrics such as total sales, online sessions, and customer returning rate.

- You can click on any report to view its details and group the data by day, week, hour, or month.

- You can export, print, and save reports for later access.

Customizing Reports:

- You can customize any report by adding or removing columns to view the data you need.

- You can sort the data by different metrics such as conversion rate or sessions.

- By analyzing the data, you can identify the strengths and weaknesses of your website and improve it accordingly.

Shopify reports are a powerful tool for e-commerce businesses to track their website's performance and identify areas for improvement. By using Shopify Analytics, you can view and customize reports based on your specific needs and goals. By regularly analyzing the data, you can optimize your website's performance and increase sales.

How to Use Shopify Analytics: Shopify Analytics Tutorial 2022

What's up everyone! It's Jamie here from Shopify Masterclass, and in this article, we're going to discuss how you can use the Shopify Analytics section to grow your revenue and increase your conversion rate.

Before we delve into the nitty-gritty of the Shopify Analytics section, let's take a moment to thank our sponsor, Discover Profit Calc. This affordable and easy-to-set-up Shopify app can help you crunch your numbers in just one click, giving you a real-time understanding of your business. You can start for free on the Shopify app store today.

Using Shopify Analytics:

To access the Shopify Analytics section, go to your homepage and click on the Analytics tab on the left. Here, you'll find all the information for the Shopify Analytics section. The basic Shopify Analytics is available on the regular plan for $29 a month, but you can get more detailed analytics as you move up to the Plus plans.


The Shopify Analytics section offers various metrics that can help you understand how your Shopify store is performing. Let's go over each metric:

- Total Sales: This metric shows your total sales net refunds, giving you an idea of your revenue. It also shows a graph of the last few days.

- Online Store Sessions: This metric shows the number of people who visit your website, giving you an idea of the traffic you're generating.

- Returning Customer Rate: This metric shows the percentage of customers who came back to your website and purchased again in the last 30 days. A higher returning customer rate is better, indicating that customers liked your product and enjoyed their shopping experience.

- Online Store Conversion Rate: This metric shows the percentage of online store sessions that converted to sales, indicating how well your funnel is working. Tweaking your online store conversion rate can make a huge difference in your overall revenue.

- Average Order Value: This metric shows the average cart value of customers who purchase from your website. A higher average order value means customers are purchasing more expensive products or multiple products together, which can increase your revenue.

- Total Orders: This metric shows the total number of orders for your Shopify website.

- Sales by Traffic Source: This metric shows how much revenue was generated from each traffic source, giving you an idea of which sources are most effective.

- Top Landing Pages by Session: This metric shows which pages customers enter the most, giving you an idea of which pages generate the most clicks and incoming traffic.


The Shopify Analytics section also offers various reports that can give you a more in-depth understanding of your store. The reports are categorized into five different sections: Acquisition, Behavior, Finances, Marketing, and Inventory.

Live View:

Lastly, the Shopify Analytics section offers a Live View section that shows customers going through your website live. While it can be exciting to watch, it's not the most useful metric, and you can't control how customers are flowing through your website.

The Shopify Analytics section offers various metrics and reports that can help you understand how your Shopify store is performing. By utilizing these metrics, you can increase your conversion rate and grow your revenue. Don't forget to cross-reference these metrics with Google Analytics and your ad accounts to ensure accuracy. Thanks for reading, and if you have any questions, leave a comment below!

Shopify Dashboard Tutorial. How to Navigate Shopify in 2022.

Hey there, it's Jamie from Shopify Masterclass, and today we're going to take a look at the Shopify dashboard and how you can navigate it to get the most out of your Shopify store. Before we dive in, I want to give a shoutout to our sponsor, Profit Calc, the one-click profit calculator app available on the Shopify app store. You can test it out with a 15-day free trial, and there's a link in the description below.

- Overview of the Shopify dashboard and navigation

Home Section:

- Total sales, breakdown by channel, top products, and activity

- Notifications and suggestions for store improvements

- Top search bar for quick access to orders, customers, and apps

Orders Section:

- List of all orders, filter and sort options

- Ability to export orders and create manual orders

- Subcategories for draft orders and abandoned checkouts

- Details for each order, including payment, taxes, shipping, and customer information

Products Section:

- Filter by active, draft, and archived products

- Import and export options for bulk product management

- Details for each product, including title, description, pricing, inventory, and shipping information

- Ability to sort products into collections, create gift cards, and personalize wholesale buying with price lists

Customers Section:

- Details for each customer, including order history and personal information

- Ability to update customer details and create segments for personalized communications

Analytics Section:

- Overview of detailed analytics, including sessions, return customer rate, average order value, conversion rate, total sales, and total orders

- Traffic analysis for more detailed insights

- Overall, the Shopify dashboard is a powerful tool for managing your online store and improving your sales. With features like detailed analytics, order management, and personalized communications, Shopify makes it easy to grow your business.

How I Read My Shopify Reports / Analytics For Beginners! 2020

Hey guys, in this article, we're going to discuss the importance of understanding Shopify analytics for your online business. We'll cover some key data points and what they mean, as well as how to read them. By the end of this article, you'll have a better understanding of your Shopify dashboard and what all those numbers and data points are telling you about your store.

Key Data Points:

1. Total Sales: This is your net sales, which means it's the gross sales minus discounts and returns. It includes taxes and shipping labels as well.

2. Online Store Sessions: This is the number of times someone visits your store, regardless of whether they make a purchase or not.

3. Online Store Conversion Rate: This is the percentage of people who make a purchase out of the total number of sessions. It includes added to cart and reach checkout rates.

4. Added to Cart Rate: The percentage of people who added items to their cart out of the total number of sessions.

5. Reach Checkout Rate: The percentage of people who reached the checkout stage out of the total number of sessions.

How to Interpret Data:

1. Look at your total sales and understand that it's your net sales, not gross.

2. Track your online store sessions and compare them to your conversion rate to see how many people are making purchases.

3. Pay attention to your added to cart and reach checkout rates to see where customers may be dropping off in the purchasing process.

4. Compare your conversion rates to industry averages to see how your store is performing.

Understanding Shopify analytics is crucial for any online business. By tracking key data points like total sales, online store sessions, and conversion rates, you can make informed decisions about your store's performance and make improvements where necessary. Remember to compare your data to industry averages and always strive to improve your conversion rates.

Understand Shopify Dashboard | Shopify Analytics Dashboard

In this article, we will be discussing the Shopify dashboard, its various features, and how to navigate it efficiently.

Features of the Shopify Dashboard:

1. Home: This section provides basic tips and data related to the store's performance.

2. Orders: This section displays orders placed by customers.

3. Products: This section allows adding and editing products.

4. Customers: This section displays customer data, including those who sign up for newsletters and order from the website.

5. Analytics: This section provides data related to website traffic, order value, and conversion rate.

6. Marketing: This section is provided by Shopify for marketing purposes.

7. Discounts: This section allows creating discount codes for customers.

8. Online Store: This section allows designing the website.

9. Blog Posts: This section allows writing and reading blogs.

10. Basics: This section provides information about the website.

11. Pages: This section allows creating and modifying menus.

12. Preferences: This section provides quick settings for the online store.

13. Apps: This section provides apps dedicated to Shopify for adding specific features.

14. Settings: This section provides a variety of settings for the website.

Tips for Navigating the Shopify Dashboard:

1. Understand the features that are relevant to your website.

2. Do not get overwhelmed by the numerous settings.

3. Use the various sections to efficiently manage your online store.

4. Use apps for adding specific features.

5. Modify menus and settings as per the requirements.

In conclusion, the Shopify dashboard is easy to navigate, and understanding the relevant features can help manage an online store efficiently. The various sections provide essential data related to the website's performance, and apps can be used for adding specific features. Efficient management of menus and settings can help make the website user-friendly and attract more customers.

How to create a live Shopify dashboard (with Geckoboard)

Hello and welcome back to Geckoboard! Today, I'm going to show you how to build a Shopify dashboard inside Geckoboard. You may be used to seeing your store performance in Shopify, where there are a lot of different reports with various metrics. However, it can be challenging to find the most important data you need to act on, and sharing your dashboard with others can be even more difficult. Additionally, if you have data in other sources, such as a spreadsheet, you cannot bring it into your Shopify dashboard. This is where Geckoboard comes in.

With Geckoboard, you can build a Shopify dashboard in minutes. Geckoboard is a tool that helps you create a professional-looking dashboard combining data from many different sources, including Shopify, spreadsheets, Facebook Ads, Google Analytics, and any other source you might be using. Let's build a Shopify dashboard!

- Shopify dashboard in Geckoboard

- Difficulty finding important data in Shopify

- Geckoboard solves this by combining data from various sources


1. Add first Shopify widget

- Geckoboard imports orders from last 31 days

2. Add more Shopify widgets

- Add today's sales

- Compare orders and sales to previous period

- Simplify number formatting

3. Add more key metrics

- Add average order value for the month

- Set warning and success levels with color coding

- Add order and sales volume and compare to previous month

4. Group similar widgets

- Group total sales and orders

- Group channels for orders

5. Add more widgets from Shopify integration

- Sales by traffic referrer

- Billing location

- Orders by channel

6. Make dashboard neater

- Adjust widget size and groupings

- Move dense widgets to bottom

- Geckoboard makes it easy to build a Shopify dashboard in minutes

- Combine data from various sources for a professional-looking dashboard

- Easily view important metrics and anticipate problems in your store performance.

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