How to set up the Shopify checkout | Plus enable/disable customer accounts in Shopify

hi and welcome back. so in this lesson, i'm going to take you through the checkout settings for your shopify store. some of the areas that i'll cover include how to enable customer accounts, as this will allow customers to both check out faster as well as view their purchase history. if you wanted to add tipping at the checkout, then i'll show you how this is done, and i'll also show you how you can add a level of automation to the order fulfillment process. okay, we've got lots to get through, so let's head over to shopify and i'll show you how it's done. to begin, then, you'll need to head back into settings and, within the settings menu, select checkout. so for this lesson, i'll be showing you images of the checkout process as we go along, so that you know what the customer will see based on your decisions. the first option relates to customer accounts. by default, customer accounts are disabled, so, as it states, all customers would check out as a guest every time they purchase. when accounts are created, shopify will hold information about your customer, including their name, address, order history and current order status. all of this information is password protected and the customer will receive an automated welcome email when they create their account. the benefits for the customer in having an account include being able to check out faster, as, once they've signed in, their details will be used to fill out the checkout forms automatikally. they're also able to view their order history as well as manage their own account details. if a customer has not signed into their account before they reach the checkout, they will have the opportunity to log in or create an account during the checkout process. the third option is to make customer accounts mandatory, meaning that a customer must either sign in or create an account before they are allowed to check out. as i want to let the customer decide, i will set this option so that accounts are optional. next, within customer contact, you have two options. the first is to allow customers to check out by providing their email address or phone number. it is worth noting with this option that if a phone number is used by the customer, they will receive order updates via text message. it also means there is a possibility the customer email address may not be collected at all during the checkout, so communication with your customer may be limited. looking at the checkout screen, this is the first field that the customer is requested to complete up. next, once the checkout has been completed, you can allow customers to decide if they would like to provide a phone number or email address to receive shipping updates. this would alleviate the challenges that may be created if a customer does not enter an email address during the checkout. but it is optional, so there is no guarantee that a customer will provide you with this information for my demo store. i'm going to make an email address mandatory during checkout and provide the customer with an opportunity to add a phone number for shipping updates after the checkout process is completed. next, you have the option to allow customers to download the shop app from the order status page. this allows the customer to download an application from shopify to their mobile phone, allowing the customer to track all of the orders that they may have made from any store that is using shopify as a hosting platform. for more information on the shop app, search for shopapp in your browser under form options. you have the ability to select what mandatory or optional information is collected from the customer. example shown is set so that only the last name is required. however, you may want to consider making the customer's first name a mandatory field, depending on how formal you would like any future communications you have with that customer. for my demo store, i will set the company name, second address line and shipping phone number to optional. in doing so, shopify will display the form fields and will allow the customer to continue the checkout process even if the fields are not completed. shopify also provides customers with the ability to add a tip to their purchase. if you enable this option, you'll be presented with either offering the customer preset tipping percentages or you can choose to let the customer decide the value of the tip that they would like to leave. personally, i think that allowing tipping will depend on your partikular business and the type of customer that you will attract. so for my demo store, i will leave the tipping option disabled. within order processing, you are able to set customer assistance options, which include using the shipping address as the billing address by default. by enabling this option, you would reduce the amount of information that you ask your customer to fill out as part of the checkout process. enabling the confirmation step adds a review page to the checkout process, which will prompt the customer to review their order details before pressing the pay now button. there are pros and cons to add in the review step, with the negative being that it introduces another step for the customer to complete their purchase on a positive note. however, as a seller, it may reduce the number of errors made by customers when creating their order address. auto completion does what the name suggests and provides customers with suggestions based on what they have entered. next you will need to select what happens to the order once the customer has completed their payment. automatikally fulfilling the orders line items will do just that and mark the order as complete without any involvement from yourself. this may be useful for non-physical items, where the customer can download their purchase immediately. second option allows gift cards to be fulfilled automatikally, allowing the customer to receive their gift card code immediately, whilst other items in the order will need to be processed by yourself. and finally, the third option is to fulfill every item on the order manually. for my demo store, i'm going to set it up so that only gift cards are fulfilled automatikally. once an open order has been fulfilled and paid, you have the option to automatikally archive the order. this would ensure that the open orders list is up to date and is made up of outstanding orders only. with this in mind, i'll leave this option checked. under marketing consent, you have the options to allow a customer to sign up to email and sms marketing. this can be seen on the information page of the checkout process. if email marketing sign up is offered at the checkout, i would advise you leave the setting to pre-select the option as unchecked. under gdpr, the customer should choose to opt into any marketing campaigns. when you've finished entering your settings, you'll need to go ahead and click save. finally, there are no settings to change for when the shipping costs are displayed, but now is a good time for me to highlight that the costs for shipping are presented to the customer once a shipping address has been entered. the shipping methods displayed are based on rules set within your shipping rates, which i'll cover in a later lesson. the default method is a standard rate, which is what you can see on the screen. so hopefully you now have a good understanding of the checkout settings. if you did find this video useful, please consider hitting the like button, and i look forward to joining me in the next one.

First look at Shopify Subscription and Checkout APIs

hey everyone, thank you for watching this video, and today i'm going to take a look at the new shopify subscription announcements. um, so, last week shopify had their monthly or quarterly- i'm not sure, really sure- town hall where they like announce and speak about new development concepts and new things that merchants and partner shopify partners can do on the shopify platform. and there was one topic on the agenda that really interested me and which has been coming for a long time, maybe even years, and that is how shopify can handle subscriptions. normally, shopify is not suitable for subscriptions because shopify has their own checkout flow that you can hardly do anything with. so if you want to build a subscription business on shopify, you'll need an external like store or plugin that takes over the checkout flow and allows the customer to like enter their credit card or idl or save a direct debit and create a mandate, but the default shopify checkout flow does not support that. so, um, last week they made some announcements on their new subscription apis, and i'm going to like watch the announcements, comment on this video and see how we, as shopify developers, can start making use of it and when we can start making use of it. so let's roll the video and i'll make sure to comment on anything that is interesting to tok about. [Music]. wow, is this a shopify partner town hall or is this a real live tv show? anyways, great that they're showing, i guess, houses of developers and merchants. but let's skip to subscriptions. so what you'll see next is glenn coats, the product director of, i believe, checkout shopify is going to tell us about subscriptions. my name is glenn, i'm a product director here at shopify and since the beginning of this year, i've been fortunate enough to be leading our checkout team. now, through the madness of 2020, through the lockdown and all of this, our team has been busy building the future of checkout, and not just as a product for our merchants and for buyers, but as a platform for developers to build on. we've been doing things like improving performance, so increasing the number of checkouts per minute we can handle, reducing page load times to help conversion. we've been improving the cross-border capabilities of our checkout, helping it sell internationally. we've also been focused on extensibility: how can we improve the ability of developers, just like you guys, to build extensions, to build customizations for our checkout that don't take merchants off the upgrade path, like some of our tools today. so that's really exciting, but it's actually not what i'm here to tok about today. today we're toking about extending checkout in a new direction, and that's in the direction of a new business model- subscriptions. so i guess what they're hinting at is that they've seen a lot of shopify apps that offer subscriptions, like circumvent their checkouts, and i think they don't want to do that. they want to have all shopify purchasers or like customers to go through the actual shopify checkout, and i think the first valid reason that they state is they want to keep control of the checkout, make sure the user experience is right, make sure it's performant and make sure that there's no like, there's only one single experience for all uh purchasers who are purchasing stuff through shopify stores. i think the second reason is a little bit more- i don't know, i guess it's still valid for shopify, but might not be too valid for app developers- and that is that shopify needs to force customers to go over their own checkout because they can get money that way. every transaction that is made through the checkout and through shopify payments and through shopify order, shopify earns their percentage share of those transactions, and i think that is one of the main reasons that i don't want people to build their own checkout flows and circumvent the checkout flow that shopify by default offers. so good that they're working on a lot of improvements for checkout and hopefully what he's going to tell us now will shed some light on how subscriptions play a role in that. i'm sure many of you remember that we have toked about this before. this is not our first trip to the plate. um, no, i think they've been toking about subscriptions for like a year now. last year at unite, we announced support for subscriptions. we announced some, uh, some apis and what happened is that we we ended up getting a lot of feedback from both you guys in the partner community as well as merchants about where that set of apis may not have been enough to allow you guys to build really great solutions, uh, for our merchants. so we heard a lot of feedback from you. i'm not really sure what he's toking about, because it seems that they already had some kind of solution for subscriptions. but to be honest- and we are relatively new to the shopify like ecosystem, so i could be wrong- but i don't think they have actually had subscription apis. maybe he's referring to the sales api that shopify offers that you can create like custom checkout flows and then push the latest step, last step, on the flow to shopify for the actual checkout. but that's not really doing anything with subscription. so let's see, guys and merchants, we went back to the drawing board and we thought about what do these apis really need to be in order to not only support great subscription apps but also, potentially, other ways of selling products in the future? so let me spend a minute on a couple of the principles that we kind of learned and then applied to the apis that i'm going to tell you about, and i'll show you what this looks like in a second. but here's how we're thinking about it. first of all, it's really important that shopify merchants are on the shop by checkout. it helps ensure performance, reliability and, most importantly, compatibility with all of the customizations and apps that live in the shopify ecosystem. so, being on checkout, really important. number two, i guess that's fair. so the arguments that i just told you. so one is a single checkout experience, so shopify can like, monitor and make sure that the experience is good for all customers and that it's it's performant and etc. i think that's valid and i think that the other argument that he's is explaining now that all the apps that have some interaction with the shopify platform. they should just keep working, even if you're doing like weird subscription model kind of business models, and if a lot of custom apps start circumventing the checkout, then it reduces or makes it impossible for other shopify apps that don't really do anything with checkout or maybe hook into something like an order generation or whatever- that they can also still make use of the apps that someone uses for subscription. so i guess extensibility and compatibility with the other apps on the shopify store is also a good argument that they want to keep control of the whole checkout experience. it's really important for shopify to have to model and have the data that represents how a merchant's business runs. for a subscription merchant that means understanding what plans they offer, who their subscribers are, what schedules, who's paying, who's not, because that data really helps shopify and other apps do useful things with those data. without data that provides a more integrated uh experience for the merchant throughout all of shopify, i guess this is fair as well and it this hooks a little bit into the extensibility part. so apparently they do want all kinds of data in shopify, not in some kind of external subscription management or billing management platform. so i guess they do want to have some start building some part of like a subscription solution where payments are collected and where the active plan and contract is collected. and it's not really clear to me yet if shopify is going to offer like a billing system in shopify, because i think it would be hard to then but let's see. but it is valid that, for example, in our business where we have a lot of rental and lease companies, someth,

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Shopify Checkout Page Customization | Edit Your Shopify Checkout Page In Minutes!

all right, what's going on, guys? this is jake, and in this video, i'm going to be showing you how you can go ahead and customize your checkout page in your shopify store. so the first thing you're going to want to do is go ahead and go into the back end of your store. i'm going to click on customize up here under themes. if you don't already have your own store, you can go ahead and start a 14 day free trial by clicking the first link in the description. so we're going to go up here and click customize and then, once this loads up, we're going to go ahead and select the checkout page right here. so i'm going to go ahead and come down here to checkout and we can see this is going to go ahead and show us our checkout page right here as soon as this loads up. so once this is loaded right here, we can see that we are presented with the default checkout page that comes with all of the shopify stores and it looks pretty clean. however, we do want to change some of the stuff to match with some of our brand in here. so if we come over here to the top left, we can click on open checkout settings and then we get all these different options right here now. what i want to go ahead and do real quick is i'm going to go ahead and open up another tab with the store next to the checkout page. just that way we can see how we can go ahead and make everything match. so we can see right now that our buttons on our regular store are brown, which is essentially the theme of the entire store, but we can see that this button right here doesn't match that at all. so we want to just go ahead and make all the branding in here match what your brand it is out here. so in order to do that, we can come down here and take a look at the checkout settings right here. so there's a bunch of different things we can go ahead and do. so the first thing we can add is a background image. so if i were to go ahead and select an image real quick- and let's say i just select this image, we can see that once this loads up, this is going to show up right here on the checkout page once i click select and we can see that that gives us a background image right here on top of the checkout page. and if we go ahead and look at this on mobile. it looks about the same on mobile right here up top. so i'm going to go back to desktop right here and then we can go ahead and go down here to adding a logo as well. so we definitely go ahead and add our logo in. so this is where you would upload your store logo: click select and we can see that that's going to go ahead and show up here in a second. but we can see now that the logo doesn't really look good on top of this background image. so in this case, i would go ahead and want to remove this current image and in this partikular case, i'm going to go ahead and keep it blank. however, in your case, you may have a background image that you like that you want to put up top that your logo looks good on top of, or maybe you have, let's say, like a white logo variation that you want to put on top of background image. you can do that, but in this case we'll go ahead and just keep it um blank with the logo, and then we can go ahead and change the logo position from left to center, or we can go ahead and put the logo on the right, but in this partikular case i'm going to go ahead and keep the logo here in the center, as i think that looks the best right here, and then down here we can change the logo size as well, so we can make it smaller than this- and right now it's set by default to medium, or we can go ahead and make the logo large. so if you go ahead and change that, we'll see that the logo will go ahead and update right here in a second. and if we go ahead and view this on mobile once again, we can see that this is what it will look like on mobile. so we'll come back here to desktop here and then right here now we have the main content area, which is going to be this right here and we can see that we can put a background image in this area if we want as well, or we can change the background color. so if we were to go ahead and put a background image in- let's say we're to go ahead and just put that and click select and we'll wait one second and this will go ahead and load up so we can see that this gives us a background image right here. and if we were to go ahead and look at it on mobile, we can see that this is what it would look like. so in this case, once again, i'm going to go ahead and just keep its blank, because i personally prefer to keep checkout pages uh, pretty minimal and clean. however, this is definitely something you can tweak and mess around with to see if you prefer the background images in there and if you don't want to use an image, you can just change the color. so let's say, for example, i just want to change this to a gray. i could go ahead and do that and it will go ahead and load up here in a second. we can see that now our background for this side is gray and we take a look on mobile and you can see that's what it looks like. and we can go ahead and change our form field colors as well. so right now they're white. we could change them to transparent here and wait one second for this to update, and we can see that now it matches the background color because it's transparent. so i'm going to go ahead and keep this at white. and then now we have the order summary side, which is just this right side here of the page, so we can see. we can go ahead and put another image in here once again if we wanted to. so if i went ahead and put this image in once again, we'll see that it will load up here in just a second. but once again this makes the text a little bit hard to read, so i'm going to keep with the blank image right here, and then once again, we could go ahead and change this background color to something else. so if we wanted to go ahead and change it to a different shade of gray, we could click this and we can see that it goes ahead and changes the color so that we kind of have a bit of contrast right here. so at this point now we can go ahead and edit the typography here. so we can take a look at the headings, and this will, and this is where we can go ahead and edit the font. so what i recommend doing here is just go ahead and match whatever font it is that you're using in your store. so if you're using, let's say, helvetika and ariel in your store, then you want to go ahead and use that here. just that way you can keep everything as similar as possible, and you can do that the same with the body font right here, and then we can come down here to the colors, right here. so first we can edit the accent. so this is going to be the links, highlights and check marks. so that's going to be things like, when we check off this, this color is blue and then we have this link right here. so what we're going to go ahead and do is change the links color to the brand color that we've been using throughout our store. so this is going to be different depending on what your store looks like and what your branding looks like. so in this case, i'm going to be changing it to this brown. so i'm going to go ahead and change this to the hex code of the brown, and we can see that that's going to go ahead and change right there. and then, if we go down here to buttons, we can see this blue button right here. this is what this is going to change, and i'm going to go ahead and change that to brown as well, and now we can see that our buttons and our text match with the branding of the rest of our store, which is exactly what we are going for. so at this point, once you've went ahead and customized all this to your liking. you just go ahead and click save and then you can double check that it looks good on mobile and then you are good to go. and at this point you can customize additional checkout settings by coming here and clicking visit the admin and this is going to open up the checkout settings within your shopify store back end, right here. we can see here that we can edit a couple things like customer accounts, whether we want to have them disabled, required or optional. optional is going to

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Klaviyo SMS Tutorial (Part 4) - Collecting SMS Consent At Shopfy Checkout

what is up everybody? this is jesse lee, and we're here with another clavio sms tutorial and in this video, we're going to be toking about uh collecting sms consent at checkout with shopify. now i'm calling this part four, uh, but i'm actually going to call it part 4a because sometimes you know you all leave comments and you need, you know you want some more clarification. so, uh, this will make it easier. if you have questions, specifications about this video, you can ask me in the comments and i'll make a 4b, uh. the reason i'm doing this this way is because this is planned to be seven main parts, um, so that way i can do these all in order and then, if i need to go back and add stuff, it's not gonna mess up the order. so that's why i'm doing that. that being the case, you should know that this is multiple parts. like i said, this is part four, uh, one of seven, so you can look down below. i'll have the whole guide linked below. so with that, let's go ahead and get started. and today we're toking about consent at checkout with shopify for sms specifically. so i'm really excited about this. this is one of the easy, low-hanging fruit ways to basically start making money with uh clavio sms really, really easy, because once you just check off a couple boxes, it's like, basically, as long as you have a welcome flow set up, um, it will take care of itself. now this is something that i want to let you know: you should have a welcome flow set up before collecting consent at checkout. uh, if you don't, and you need to know how to do that, comment below if you want an answer to that and i'll make a video. i'll just totally just make a full video for you. um, but, uh, but. so you should have that to go before um. as you can see, in mine, i already have a welcome flow, sms welcome flow. as you can see, i scheduled a few demos in here, but the reason is, once you start collecting consent, you want to have this sms flow go out immediately. you do not want to start collecting consent and wait two months before getting a welcome flow live and then sending a campaign and getting a huge unsubscribe rate. this is exactly what happened to me and i've managed other customers who have done the same thing, where they set up a method of acquisition for their customers right, they're getting sms subscribers or even email subscribers. so i did this one time when i was first started out. i got about 500 email subscribers on the list and i never thought to really send them a good welcome series and follow up the right way. um, yeah, my, if i did have a welcome series, it was terrible because i didn't know what i was doing. um, and then i waited way too long to actually send a campaign and so nobody recognized my email and they ended up just flagging at a spam. i got massive, massive spam complaints. so you do want to have your sms welcome flow set up ready to go before doing anything else in this video. again, let me know if you want a tutorial on how to do that and i will put it in the same playlist, um, and i'll link it down below, okay, so that being the case, um, shopify at checkout- pretty easy. so you're gonna be here on the left hand side over here coming into integrations and you see where this says shopify. you can search it. go into settings. now there's a couple things to tik off inside the shopify side as well, but this is just a cladio side. again, this is a dummy account, so i don't have any of this stuff set up. you should be collecting email subscribers. just put them on whatever list- newsletter, that's fine- and then clavio automatikally creates an sms subscribers list. so when you check off, collect sms subscribers, you can come in here and choose which list you want to put them on. this is sms subscribers. now, if you remember, in the last video we created a segment for sms, master segment. if you wanted a video on the difference between those, you can also comment, but this is going to be different than the segment. you will not be able to see segments in here. you'll only able to see lists, so keep that in mind. now there are a couple other options that i want to describe here that you'll need to take note of. one is: do you want to sync your customer data subscription subscription with shopify? shopify? um, basically, if you look here, clavia will send an update to shopify whenever shopify customer subscribes or unsubscribes to sms. all right, so that means when somebody comes through on one of your forms, right. so right now we're doing the video to collect sms consent at shopify checkout. obviously, shopify is going to know about that, but if we have a signup form here, right, somewhere in here we got one of these two fancy two-step forms. well, shopify doesn't really know. we have that. so we have the option. if you want, you can click this to tell shopify um that you know somebody signed up on a form, and then that will let shopify know. so that's up to you. that's partikular to each business. you have to weigh the pros and cons for yourself, um, but yeah, there you go and then when you hit update settings, uh, it's going to bring you to um a, it's going to try to send you to shopify, right, but unfortunately, uh, i. so this is kind of funny. actually i have a shopify developer account, but i can't remember the password to it right now. so i'm not going to be able to show you the inside of the live store because i haven't logged in in a little while. but i will be able to show you some screenshots. so, basically, once you get inside your shopify store, what's going to happen? if you're already logged in, klavia will automatikally open your shopify window and then what's going to happen is- let me zoom in here so you can see this nice and easy you're going to get to. on your left hand side, where you see all the stuff down at the bottom, there's these settings and then you click on settings. it might be different. i think shopify might have updated their interface, but what you're looking at for is this area called checkout, and when you click in there, you're just going to scroll all the way to the bottom, or pretty close to the bottom anyway, um, and you'll see email- uh, marketing is here- and then sms. you will have to check that little box off. so, um, that's pretty much it really easy little process for collecting consent: checkout. this used to be only available for shopify plus, but with their recent update, they have made this available to all shopify users, which is great news for all the? um low-level entrepreneurs, the one to ten man teams. um, yeah, it's, it's pretty awesome, um, so i'm excited for this. so, um, that just about covers it. um, so what we're gonna do is we're gonna continue in the next video. so i'll have that posted right here on the bottom right hand corner and i believe in the next video we are. what are we doing in the next video? um, let's see, i don't remember what it is, but whatever it is, it's important. this is um part four of seven, so we still have three more to go. um, so, whatever my notes say when i get off this. just click there and i'll see you in the next video.

Cookie Consent Banner rechtskonform anlegen | How to Master Shopify

nach dem Video in der letzten Woche zu Google Fonds geht es auch diese Woche um einen rechtlichen Aspekt in deinem Google, in deinem shopify Shop. wie nutzt du richtig ein Cookie Banner bzw welches Cookie Banner integrieren wir standardmäßig bei unseren Kunden? im kommenden Video zeige ich dir, wie wir das machen, welche Tools wir verwenden und wie du hier sicher gehst, dass du ein richtig funktionierendes Cookie consent Banner bei dir im Shop integrierst und somit dsgvo-konform deinen Job betreibt. [Musik]. so, jetzt sind wir wieder live an den Bildschirm gewechselt und gehe mal zusammen durch, wie wir jetzt ein Cookie Banner, um das datenschutzkonform zu machen, im eigenen Online-Shop integrieren können. dazu gehen wir ganz einfach hier auf Apps, dann gehen wir hier in den App Store, sind dann hier im App Store, und dann gilt es eigentlich nur noch, die sgvo zu suchen, und dann finden wir hier schon mal eine riesen Auswahl an Apps, die irgendwelche Cookie Banners und so weiter installieren im Shop. hier von unserer Seite klarer Tipp: wir können diese big, clever gdpa legal Cookie App bedenkenlos empfehlen. bei allen anderen bzw bei vielen, auch bei dem shopify offiziellen, gibt es rechtlich immer noch so ein paar Themen, auch wegen Cookies an sich und so weiter und so fort. deswegen verwenden wir bei all unseren Kunden und auch standardmäßig immer diese big clever App. die ist nicht kostenlos, aber für einen schmalen Taler lohnt sich das auf jeden Fall. 3 Euro Monat, das ist jetzt nicht sehr teuer, und dadurch geht ihr einfach sicher, dass es hier auch kein Problem mit dem Shop gibt und ihr rechtliche abgesichert seid. wie clever es auch eine deutsche shopify Agentur. das bedeutet, das wird wirklich von dem deutschen Team betreut, und da, damit können wir auch davon ausgehen, dass das auch dann schutzmäßig konform ist. das auch wieder unter Vorbehalt: wenn natürlich hier in der etwas geändert wird oder ihr Einstellungen ändert, dann kann es nicht mehr konform sein. aber wenn ihr es jetzt hier richtig integriert und die App so bleibt, wie sie ist, dann ist es konform. da gehen wir dann hier auf die Bestätigung installieren das, also App installieren in unserem Testshop jetzt, und dann schauen wir zusammen an, wie man diese App ganz einfach integrieren kann. und zwar gehen wir hier, du hast die App installiert, gehen wir hier raus, liege Cookie so und installieren jetzt die Cookie App. das dauert jetzt ein paar Sekunden, und dann können wir auch schon mit der Konfiguration loslegen und das Design ein bisschen anpassen, wie wir es denn haben wollen. aber das ist auch in so einem what you see is what you get Editor gestaltet, und ihr könnt das ganz einfach am Ende integrieren. so zuerst mal hier oben könnt ihr die App integrieren oder nicht, also ein oder ausschalten. hier steht mal, es kann bis zu zwei bis drei Minuten dauern. wir haben jetzt aktuell noch aus, und hier unten findet man am Ende den Customizer. im Customizer könnt ihr reingehen, dann öffnet sich ein neues Fenster, und dann habt ihr wie im shopify femeditor auch hier die Möglichkeit des anzupassen. ihr könnt hier die Kopfzeile anpassen, könnt ihr einen eigenes Logo mit hinterlegen, ihr könnt den Hauptbereich anpassen. das bedeutet, den Text hier noch mal ändern, auch hier unten den akzeptieren Text und den essentielle Cookies akzeptieren Text sowie individuelle Cookie Einstellungen, hier noch mal weitere Texte angepasst werden kann. was aber auch ganz interessant hier sein wird. vor allem ist hier bei den Haupteinstellungen sowohl die Position, wo es positionieren wollt, als auch die Breite, wie breit das ganze Banner sein soll. das können wir Breite und schmäler machen. hier ist ein bisschen das Thema. das ist immer ein Zwischenwert zwischen mobile und Desktop. gibt bedeutet. da müsst ihr aufpassen, das lässt sie nicht für mobile und für Desktop getrennt steuern, sondern nur einmal, wenn ich zu breit macht, sieht das ein bisschen komisch aus. die Schriftgrößen können wir alle anpassen. das Farbschema ist ein großer Punkt, denn hier sehen wir jetzt irgendwie dieses nur essentielle Cookies. zum Beispiel ist eine deutliche leuchtere Leuchten, deren Farbe gehalten, wie alle akzeptieren, bedeutet, dass das einfach ein bisschen auffälliger ist, und da damit natürlich der Nutzer eher verleitet, ist, hier nicht alle Cookies zu akzeptieren, und wir wollen natürlich als Marketer bzw als Shopbetreiber auch das möglichst viele Cookies akzeptiert werden und wir dadurch natürlich möglichst viele Daten haben. deswegen könnt ihr hier dann am Ende noch mal die Farbe ändern für Buttons, für Background und das so am euer Design passend am Ende anpassen. es wird hier dieser Fingerprint noch angezeigt. der Fingerprint wird, wenn ihr akzeptiert habt, wird er immer hier links unten dargestellt. darüber können die Nutzer dann, während sie auf der Seite sind, noch mal anschließend ihre datenschutz, Die die Einstellungen aufrufen oder auch dann noch widerrufen, wenn sie da später noch mal Einwände haben, da nicht wundern. dieser Fingerprint wird immer im linken Bereich hier auf der Seite dargestellt. dass ist auch erforderlich, wenn man auch gewährleisten muss, dass man hier noch mal den Einspruch einlegen kann bzw das nachher erträglich noch bearbeiten kann. wenn ihr custom CSS habt, könnte man das auch noch mit integrieren. da die App aus Deutschland, ist, es natürlich auch der App Support hier oft hilfreich und unterstützt immer mal wieder, wenn ihr Fragen habt oder das Design nicht ganz so passt. wenn das so passt, dann können wir das hier live nehmen, dann lädt die ganze Seite ganz kurz so, und dann müssen wir eigentlich nur noch bei uns im Dashboard mit reingehen und schlussendlich hier das ganze aktivieren und speichern, und dann wird es im Frontend auch richtig dargestellt. noch zwei Punkte davor: hier haben wir einmal den Punkt bei den Einstellungen. da kann man noch mal zusätzliche Einstellungen der Sprache und so weiter bearbeiten und auch noch mal direkt Einstellungen für den Shop opt out, Opt-In und so weiter und sofort. hier müsst ihr euch durchklicken, aber grundsätzlich sind hier schon die richtigen Einstellungen getätigt, sowie ihr findet hier noch mal weitere Infos zur Cookie Richtlinie, was deaktiviert ist, was essentiell ist an Cookies, was hier am abgerufen wird, und könnt das hier noch mal noch mal anschauen und dann auch rechtlich zum Beispiel mit eurem Anwalt oder dem entsprechenden tiknikpartner nochmal absprechen. so jetzt habe ich die Seite noch mal neu geladen und das Cookie Banner auf der Startseite integriert, und so sieht das jetzt in diesem Fall aus. hier müsste man noch mal gucken, mit den Abständen und allem, das einfach schön zu machen, in eurem Fall dann einfach anzupassen an euer Design. ich habe jetzt das Logo hier eingefügt, den Cookie Hinweis: hier können wir noch mit rausnehmen und hier unten dann zB eben diese essenzielle Cookie Nummer in unser ci Farbe gemacht und einfach weniger auffällig, so dass Akt alles akzeptieren. wahrscheinlich ist das. jemand anklickt, es hat jeder jede Möglichkeit, und wenn ich jetzt hier alles akzeptieren klickt, dann ist das Banner Weg. somit passt das auch hier. und ihr seht hier links diesen Cookies Fingerprint Button. wenn ihr da drauf geht, dann könnt ihr noch mal erneut akzeptieren oder widersprechen, je nachdem, um einfach jederzeit die Möglichkeit den Nutzer zu geben, hier zu reagieren. und wenn ihr das dann integriert habt, dann habt ihr einen funktionierendes Cookie Banner drin, was am Ende auch euch hilft, datenschutzkonform zu sein hier mit eurem Shop. ich hoffe, nach diesem Video weißt du, welches Cookie Content Banner mir wir in unserem shop-projekten verwenden. es gibt natürlich auch Alternativen am Markt, die du gern überprüfen kannst. hier geht es natürlich immer auch dann zu überprüfen, ob diese auch rechtlich konform sind, von unserer Seite natürlich auch, wie im Video schon erwähnt, keine recht. ich bindende Aussage bedeutet, falls ihr an dem Cookie Banner vom von der Agentur etwas geändert wird, dann können wir hier für keine Verantwortung übernehmen. aber dennoch ist das eine saubere Lösung. d.

Shopify Checkout Settings

all right, this is Frank. just want to make this quick video to give you a couple of tips on the checkout settings in your Shopify store for those of you have a Shopify store now. most of you are just getting started. some of you already have much success. you might not need this, but I just wanted to go over this because a lot of people look this, they forget about this part and they don't really set it up properly and it will actually affect your conversions. so one of the things here is you want to make the customer counts optional because you want to be able to allow your customers to come back easily, and if you disable the accounts, then it makes them, it makes your site less stiky. you want your site to be stiky to where people want to come back. right, so I leave. mine is optional. that way, they have an option of creating the account at the same time when they go to check out versus required, because required might actually lower your conversion a bit, because people, people, a lot of people, are lazy by nature, so if you're asking them to make an account, some people were like, well, I don't have time for that, so I'm not gonna do it. I'll come back later. next thing: you know they leave right now. full name required. ok, we want this so we can capture the information to make it easier for them to order if they abandon your cart later. ok, and then the rest of these form options I make optional. ok, the company name, the address line is optional, the phone numbers optional. again, if you make certain things required, it's gonna make people think and stop and decide: well, do I really want to do this right now? you know everyone's in a hurry, right, everyone's in a rush, so you want to make them optional. you don't want to make it too worried. they have to do it because then that just kills conversions. ok, now, of course we would love to have everyone's phone number, but a lot of people aren't going to do that. so remember, every time you make something required out of these form options, you're lowering your chances of a sell. you're making it harder for yourself to make a sale. ok, so just keep that in mind. I keep on a mine optional, except for the first and the last name, because we want that in there, especially if we're using apps to email them and stuff like that. we want to have that in, okay, and order processing. what I have this setup is, while the customer is checking out, use their billing address as a default chip. okay, the ship to address it just makes things a lot easier. and then, of course, don't notike if they need to change it or not. and then I have the abandoned cart. this is if you're an upgraded Shopify user. you can have an email sent out by Shopify. okay, it reminds them. and these still work. you know there's apps out there that work, but this upgraded feature works as well - Shopify. so I have mine set up. six hours later, make sure you don't have yours turned off - never, because I think by default it comes set up as never. so check that. okay, because that's that's leaving money on the table. okay, and then here the consent to send promotional emails. I think it's sent to disable or does not agree. so you want to change yours. just, customer agrees by default. because why wouldn't we want our customers to receive our promo emails right now? I have mine right here after an order has been paid. I have it to do not automatikally fulfill, because a lot of my stuff i fulfill from Aliexpress or the other items are fulfilled through gear bubble or T launch, so we don't want those automatikally to be fulfilled after it's been paid, because the price of the orders still gotta get processed. so mine has has it set up to do not automatikally fulfill, okay, now, that being said, when you have you know VA or somebody, or you're just getting started and you're fulfilling your own orders, we have it set up here to automatikally archive the order after it's been fulfilled and paid. that means after you've gotten paid and after you've processed the order from Aliexpress or from eBay or whatever, and you got the, you know the order number, you can automatikally archive it once you've fulfilled it. okay, and that's that way. it cuts down on the order showing and your dashboard when you log in. okay, it just keeps everything in check. here's for additional content and scripts. I recommend that you use the app track of I to track your pixels and the conversion pixels and Facebook pixel, and so I'm not going to go into that part right here. here also, additional content in scripts is where you could add custom HTML code to show up on your thank-you page, which I'll probably make a video just about that later to show you how to do that. okay, so I'll just go over that more in detail on another video. now here's something that most people don't know about: okay, the check out language. you can click this. and when you click on manage, check out language, check this out, guys. a lot of people don't know this. you can go to right here with just products, click on products, ok, and then scroll down and usually this says Add to Cart. right here, see which this Add to Cart. what user says Add to Cart? but I changed mine to Buy It Now and I found that more responsive. I found it more action-oriented and I'm just copying a successful science like teespring. that's a Buy It Now John site. T gears says Buy It Now. so I copied T gear and T spring and I changed mine to say Buy It Now. so I went through there for the check outs, the language, and then you click on products and then scroll down to the bottom horses, Add to Cart, and then edit that to make it say Buy It Now and then hit save and you're done. so that's you might. you know that's a real quick extra bump in your sales conversions by changing your button to say buy it now instead of Add to Cart. ok, and here you want to make sure you generate your, your policies right here, which says refund, privacy terms and service. make sure you generate those. and it's real simple to generate them. ok, so let's just say: act like this wasn't there. okay, you could say: generate sample refund policy. boom, it generates it automatikally and then you hit save. you do the same thing for privacy policy and Terms of Service. okay, so that's real quick, a real quick video going over the checkout settings which, even though there's only a few things here, there's a lot of things that you don't setup right- could affect your check out in your conversions. ok, if people don't set these up right from the get-go, it could really affect your conversions and affect them negatively. and then you saw that little quick tip on how to change the Buy It Now button words from Add to Cart to buy it now, that that gives you a little boost. and copying the- the guys that are doing huge, huge hundreds of millions of dollars, and we're just copying and modeling success. so this is a real quick video for Shopify people. if you haven't started your Shopify store, hey, don't worry about it, there's plenty of time. just get in here, set up some shirts, set up some something to start selling and get your feet wet. and then if you haven't started Shopify, that's okay. just you know, make it a part of your plan for 2016 to set up your sample fight as well. and don't worry, once you start making money, you can always hire someone to help you to manage it so you can focus on you know bigger and better things and growing your learning and increasing your knowledge about setting up ads and getting better conversions. alright, this is, Frank. hope you enjoyed this tutorial and we'll tok to you soon.