Shopify Course Module 13 - Facebook Stealth Research
Published on: December 7 2022 by Nick Peroni
Shopify Course Module 13 - Facebook Stealth Research
Table of Contents
Shopify Course Module 13 - Facebook Stealth Research
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | hey what's going on everyone Nick here |
| 00:00:02 | 00:00:08 | quick video that I want to make right |
| 00:00:04 | 00:00:11 | now as I'm recording this Facebook is |
| 00:00:08 | 00:00:14 | kind of being strange this week and so I |
| 00:00:11 | 00:00:16 | know a lot of people's ads are acting a |
| 00:00:14 | 00:00:18 | little funny not getting reached not |
| 00:00:16 | 00:00:21 | getting spend and of course that's going |
| 00:00:18 | 00:00:23 | to pass Facebook periodically goes to |
| 00:00:21 | 00:00:25 | appear you know periods like this where |
| 00:00:23 | 00:00:27 | they are going to update their algorithm |
| 00:00:25 | 00:00:29 | update their platform whatever they do |
| 00:00:27 | 00:00:31 | behind the scenes I have no idea really |
| 00:00:29 | 00:00:34 | to be honest with you people out there |
| 00:00:31 | 00:00:36 | try to make up reasons and ideas but |
| 00:00:34 | 00:00:37 | nobody really knows except for people in |
| 00:00:36 | 00:00:40 | Facebook who are controlling it and |
| 00:00:37 | 00:00:44 | every now and then we just gotta ride it |
| 00:00:40 | 00:00:46 | out but in the meantime you can always |
| 00:00:44 | 00:00:50 | be researching products and niches to |
| 00:00:46 | 00:00:52 | find your next idea of what you're gonna |
| 00:00:50 | 00:00:56 | launch which is what I've been doing and |
| 00:00:52 | 00:01:00 | also as well this video will serve as |
| 00:00:56 | 00:01:03 | some extra guidance for doing niche and |
| 00:01:00 | 00:01:05 | product research really product research |
| 00:01:03 | 00:01:07 | at this point because this is when you |
| 00:01:05 | 00:01:09 | have a niche idea or you have a few |
| 00:01:07 | 00:01:12 | niches that you're planning on going |
| 00:01:09 | 00:01:13 | into of course then you want to start |
| 00:01:12 | 00:01:16 | coming up with some products there's |
| 00:01:13 | 00:01:20 | basically two ways that you can go about |
| 00:01:16 | 00:01:23 | finding ideas to launch and one of them |
| 00:01:20 | 00:01:25 | is to just go scroll products on like |
| 00:01:23 | 00:01:27 | sites like Aliexpress or typed in random |
| 00:01:25 | 00:01:29 | things on Amazon and see what the |
| 00:01:27 | 00:01:30 | bestsellers are you know whatever you |
| 00:01:29 | 00:01:32 | can do that and you can find products in |
| 00:01:30 | 00:01:35 | from there try to build out a niche or |
| 00:01:32 | 00:01:37 | the other way that a lot of people do it |
| 00:01:35 | 00:01:39 | is to try to find a niche idea first and |
| 00:01:37 | 00:01:42 | start putting products into that niche |
| 00:01:39 | 00:01:44 | so if you want to go into the veterans |
| 00:01:42 | 00:01:48 | niche for example or the nurses niche |
| 00:01:44 | 00:01:50 | you can put those niches down on paper |
| 00:01:48 | 00:01:53 | and then start trying to figure out from |
| 00:01:50 | 00:01:55 | there what kind of customer you want and |
| 00:01:53 | 00:01:57 | what kind of products you can do so I |
| 00:01:55 | 00:02:00 | have facebook open because I want to |
| 00:01:57 | 00:02:05 | show you something that I haven't toked |
| 00:02:00 | 00:02:09 | about yet as a way that you can see |
| 00:02:05 | 00:02:11 | popular product ideas on Facebook okay |
| 00:02:09 | 00:02:13 | and it's basically through using the |
| 00:02:11 | 00:02:15 | graph search now you can see already |
| 00:02:13 | 00:02:19 | here I was I was messing around with a |
| 00:02:15 | 00:02:20 | few ideas in getting ready for this |
| 00:02:19 | 00:02:22 | video just testing some things that I |
| 00:02:20 | 00:02:23 | wanted to show you guys because there |
| 00:02:22 | 00:02:26 | are a lot of extensions and tools out |
| 00:02:23 | 00:02:28 | there you know that you can buy but you |
| 00:02:26 | 00:02:32 | can also duplicate what these tools and |
| 00:02:28 | 00:02:37 | extensions do if you know how to write |
| 00:02:32 | 00:02:42 | it so basically something like this if |
| 00:02:37 | 00:02:45 | you want to search for ideas on t-shirts |
| 00:02:42 | 00:02:47 | for veterans right you could type in |
| 00:02:45 | 00:02:49 | exactly how you saw it this is how |
| 00:02:47 | 00:02:54 | you'll start it off you'll use this word |
| 00:02:49 | 00:02:56 | hosts about and then first this is where |
| 00:02:54 | 00:02:58 | you put your keywords so you say posts |
| 00:02:56 | 00:03:00 | about and then you put your keyword in |
| 00:02:58 | 00:03:02 | for whatever you want to search now one |
| 00:03:00 | 00:03:06 | way you can do it is to put the website |
| 00:03:02 | 00:03:07 | in there and that's going to narrow down |
| 00:03:06 | 00:03:09 | the search results that come back |
| 00:03:07 | 00:03:11 | they're only things that have a website |
| 00:03:09 | 00:03:14 | so for those of you who know to spring |
| 00:03:11 | 00:03:16 | most people do if you don't it's just a |
| 00:03:14 | 00:03:19 | very popular platform for selling print |
| 00:03:16 | 00:03:22 | printed shirts on demand basically so a |
| 00:03:19 | 00:03:25 | lot of people use teespring to advertise |
| 00:03:22 | 00:03:28 | and you can find winning shirt ideas by |
| 00:03:25 | 00:03:31 | doing something like this posts about |
| 00:03:28 | 00:03:33 | teespring com so any posts that have |
| 00:03:31 | 00:03:35 | teespring in them and then also you can |
| 00:03:33 | 00:03:38 | have the end word and then drop your |
| 00:03:35 | 00:03:41 | your keyword in so if we veterans in |
| 00:03:38 | 00:03:43 | here and hit enter now Facebook is going |
| 00:03:41 | 00:03:45 | to return the posts about teespring |
| 00:03:43 | 00:03:48 | comma veteran so basically you'll see |
| 00:03:45 | 00:03:50 | where I highlighted things I did |
| 00:03:48 | 00:03:52 | teespring and the veteran so you can go |
| 00:03:50 | 00:03:55 | see these shirts up here it lets you |
| 00:03:52 | 00:03:57 | group your results so you can just come |
| 00:03:55 | 00:03:59 | right over here to photos and now you're |
| 00:03:57 | 00:04:03 | gonna see Facebook show you all these |
| 00:03:59 | 00:04:06 | photos loading more results it's stuck |
| 00:04:03 | 00:04:08 | on that for some reason but just in the |
| 00:04:06 | 00:04:10 | first top section we can see some |
| 00:04:08 | 00:04:15 | amazing results this shirt right here |
| 00:04:10 | 00:04:16 | got 157 thousand likes so one hundred |
| 00:04:15 | 00:04:20 | and fifty nine dollars I mean that's |
| 00:04:16 | 00:04:20 | incredible and according to this |
| 00:04:22 | 00:04:28 | it was posted on September 16th wow |
| 00:04:26 | 00:04:31 | that's incredible this is this is a big |
| 00:04:28 | 00:04:35 | dog running this because that's a month |
| 00:04:31 | 00:04:37 | to get 159 thousand lights 42,000 shares |
| 00:04:35 | 00:04:41 | in two and point five thousand so let's |
| 00:04:37 | 00:04:41 | just click on this and see what we got |
| 00:04:46 | 00:04:51 | so it doesn't show you how many of sold |
| 00:04:49 | 00:04:53 | already sometimes you can hide that it's |
| 00:04:51 | 00:04:55 | always cool to see how many they've sold |
| 00:04:53 | 00:04:57 | but people have been hiding them now is |
| 00:04:55 | 00:04:58 | they want to try and I really don't know |
| 00:04:57 | 00:05:00 | what people hide them honestly because I |
| 00:04:58 | 00:05:02 | think it's cool to show how many your |
| 00:05:00 | 00:05:04 | shirt is sold and obviously we already |
| 00:05:02 | 00:05:06 | know this is a best selling idea if we |
| 00:05:04 | 00:05:09 | see these types of stats there's no way |
| 00:05:06 | 00:05:11 | there's no way they ran it all the way |
| 00:05:09 | 00:05:12 | that that many likes and shares without |
| 00:05:11 | 00:05:14 | getting a lot of sales because that's an |
| 00:05:12 | 00:05:18 | expensive campaign for sure to get up to |
| 00:05:14 | 00:05:19 | that kind of engagement so anyway so |
| 00:05:18 | 00:05:21 | while they probably got some organic |
| 00:05:19 | 00:05:23 | reach as well with this because it's |
| 00:05:21 | 00:05:25 | very hot topic but you can you can go |
| 00:05:23 | 00:05:27 | through the whole point being and get |
| 00:05:25 | 00:05:30 | ideas now I'm not saying to just |
| 00:05:27 | 00:05:32 | blatantly copy this I'm saying you can |
| 00:05:30 | 00:05:33 | get an idea you can come into the |
| 00:05:32 | 00:05:35 | comments and see the type of people that |
| 00:05:33 | 00:05:38 | are commenting if you want to be in this |
| 00:05:35 | 00:05:40 | niche then you can see these people who |
| 00:05:38 | 00:05:43 | are commenting and as we toked about |
| 00:05:40 | 00:05:45 | before you can open their profile up and |
| 00:05:43 | 00:05:47 | a new thing and then come there more and |
| 00:05:45 | 00:05:49 | look at the pages that they like you |
| 00:05:47 | 00:05:53 | know and you can get an idea of what |
| 00:05:49 | 00:05:54 | types of pages they like for the types |
| 00:05:53 | 00:05:56 | of things that you can use in your |
| 00:05:54 | 00:05:57 | targeting people keep saying so I'm not |
| 00:05:56 | 00:05:59 | everybody but some people were telling |
| 00:05:57 | 00:06:01 | me they're having trouble finding pages |
| 00:05:59 | 00:06:04 | and this is a great way to do it find |
| 00:06:01 | 00:06:07 | these people that basically write the |
| 00:06:04 | 00:06:09 | stuff that you want to sell find other |
| 00:06:07 | 00:06:11 | companies already doing it successfully |
| 00:06:09 | 00:06:13 | I hate when I get those vibe |
| 00:06:11 | 00:06:16 | notifications I don't understand why I |
| 00:06:13 | 00:06:19 | get those anyway and you can then use |
| 00:06:16 | 00:06:23 | that as ideas of the types of pages that |
| 00:06:19 | 00:06:24 | they like alright you can also come and |
| 00:06:23 | 00:06:27 | you know look at their photos sometimes |
| 00:06:24 | 00:06:29 | to see the type of style that they may |
| 00:06:27 | 00:06:30 | have or the types of you know again you |
| 00:06:29 | 00:06:32 | can find things like that Veterans |
| 00:06:30 | 00:06:34 | Performance Racing just by looking |
| 00:06:32 | 00:06:36 | around and you know you're not creeping |
| 00:06:34 | 00:06:38 | on let me make it kind of hard |
| 00:06:36 | 00:06:39 | in one way but we're doing it for a |
| 00:06:38 | 00:06:41 | valid reason here we want to get to know |
| 00:06:39 | 00:06:44 | our customer and our niche and ideas of |
| 00:06:41 | 00:06:47 | what we can sell how we can target and |
| 00:06:44 | 00:06:50 | make money and you can see through here |
| 00:06:47 | 00:06:51 | that there is a lot of ideas some of |
| 00:06:50 | 00:06:52 | them the ones that don't have a lot of |
| 00:06:51 | 00:06:55 | likes are gonna be the ones that never |
| 00:06:52 | 00:06:58 | really caught on you can see like this |
| 00:06:55 | 00:07:00 | right here lets you know if you didn't |
| 00:06:58 | 00:07:01 | know this already I mean anybody that's |
| 00:07:00 | 00:07:04 | been around Facebook marketing for a |
| 00:07:01 | 00:07:06 | while knows that this five designers has |
| 00:07:04 | 00:07:08 | been used over and over and over again |
| 00:07:06 | 00:07:12 | I've used it myself in a different way |
| 00:07:08 | 00:07:14 | to sell some shirts as well not for not |
| 00:07:12 | 00:07:17 | for the veterans but for them being the |
| 00:07:14 | 00:07:19 | flag had like it's time where this was |
| 00:07:17 | 00:07:20 | used for almost any niche possible if |
| 00:07:19 | 00:07:23 | you can come up with a way to make it |
| 00:07:20 | 00:07:25 | apply but anyway so you can see this one |
| 00:07:23 | 00:07:28 | my time uniform may be over but my watch |
| 00:07:25 | 00:07:34 | never ends you know super simple shirt |
| 00:07:28 | 00:07:36 | there copy is so simple just tag someone |
| 00:07:34 | 00:07:38 | who would love this link to get it more |
| 00:07:36 | 00:07:41 | styles and colors available click on the |
| 00:07:38 | 00:07:42 | link to get yours you know and I like |
| 00:07:41 | 00:07:44 | seeing stuff like this every now and |
| 00:07:42 | 00:07:46 | then just doing research because it |
| 00:07:44 | 00:07:48 | reminds me that you don't need to over |
| 00:07:46 | 00:07:50 | complicate the process you know |
| 00:07:48 | 00:07:52 | sometimes we want to get caught up in |
| 00:07:50 | 00:07:54 | trying to come up with good ad copy do |
| 00:07:52 | 00:07:56 | we need to put the price on do we need |
| 00:07:54 | 00:07:59 | to have a sale you know blah blah blah |
| 00:07:56 | 00:08:02 | blah blah I guarantee they sold what |
| 00:07:59 | 00:08:07 | probably well over a thousand shirts of |
| 00:08:02 | 00:08:09 | this style and their copy is so simple |
| 00:08:07 | 00:08:11 | you know it really is going to come down |
| 00:08:09 | 00:08:13 | to the product it's always the product |
| 00:08:11 | 00:08:15 | it's always the picture it's always the |
| 00:08:13 | 00:08:18 | targeting the copy can be very simple if |
| 00:08:15 | 00:08:20 | you have those things on point all right |
| 00:08:18 | 00:08:23 | this is all you really need to do is |
| 00:08:20 | 00:08:26 | have a call-to-action in there or link |
| 00:08:23 | 00:08:30 | in a little bit of information so that's |
| 00:08:26 | 00:08:32 | a great example of some things and you |
| 00:08:30 | 00:08:36 | know you can just scroll through and see |
| 00:08:32 | 00:08:36 | the ones that really seem to catch on |
| 00:08:42 | 00:08:52 | now this is just Veterans of course but |
| 00:08:45 | 00:08:52 | again let's see if they show no they |
| 00:08:52 | 00:08:54 | don't show either |
| 00:08:52 | 00:08:56 | maybe these fingers doesn't show anymore |
| 00:08:54 | 00:08:58 | I don't know anyway but okay so that's |
| 00:08:56 | 00:09:00 | t-shirts alright and this is gonna be |
| 00:08:58 | 00:09:02 | something that we toked about more as |
| 00:09:00 | 00:09:04 | well when we get into custom arch and |
| 00:09:02 | 00:09:09 | dice because it see spring is an amazing |
| 00:09:04 | 00:09:12 | place to find ideas for any any niche I |
| 00:09:09 | 00:09:14 | mean you can go follow post and I know |
| 00:09:12 | 00:09:15 | some of you are at this stage already so |
| 00:09:14 | 00:09:16 | it's good to show you in case you've |
| 00:09:15 | 00:09:21 | never seen this before |
| 00:09:16 | 00:09:24 | teespring calm and let's say what's |
| 00:09:21 | 00:09:29 | another choose one that's it's well |
| 00:09:24 | 00:09:31 | overdone nurses and I say well overdone |
| 00:09:29 | 00:09:34 | simply because I like to keep it you |
| 00:09:31 | 00:09:37 | know good examples you can fill your |
| 00:09:34 | 00:09:37 | keyword in with whatever you want |
| 00:09:39 | 00:09:44 | alright now this one is not returning |
| 00:09:42 | 00:09:46 | your a lot of results for some reason |
| 00:09:44 | 00:09:51 | except this one that has two and a half |
| 00:09:46 | 00:09:54 | thousand likes looks like some people |
| 00:09:51 | 00:10:00 | we're ordering it I doubt it was a huge |
| 00:09:54 | 00:10:03 | hit because that designs kind of kind of |
| 00:10:00 | 00:10:07 | shocked you again but yeah this isn't |
| 00:10:03 | 00:10:12 | morning so that that search didn't work |
| 00:10:07 | 00:10:14 | as well oh because I put photo in there |
| 00:10:12 | 00:10:18 | that's why the coasts about is what I |
| 00:10:14 | 00:10:21 | wanted to do my bed you don't need to |
| 00:10:18 | 00:10:21 | put photo in there |
| 00:10:21 | 00:10:26 | in fact you don't want to because it |
| 00:10:24 | 00:10:28 | messes up your search results obviously |
| 00:10:26 | 00:10:32 | so now we come to photos and one should |
| 00:10:28 | 00:10:34 | see a lot more all right so again you |
| 00:10:32 | 00:10:37 | want to look for the ones that have a |
| 00:10:34 | 00:10:40 | lot of likes you can it helps you see |
| 00:10:37 | 00:10:44 | the types of designs selling this design |
| 00:10:40 | 00:10:46 | I mean in my opinion I think that's all |
| 00:10:44 | 00:10:49 | kind of hard to look at but clearly |
| 00:10:46 | 00:10:52 | people like it fifty six thousand likes |
| 00:10:49 | 00:10:55 | forty-one thousand shares |
| 00:10:52 | 00:10:58 | and it's more than message than anything |
| 00:10:55 | 00:11:01 | that people are responding to this one |
| 00:10:58 | 00:11:05 | does show so they sold 2100 shirts at |
| 00:11:01 | 00:11:07 | the cheapest price of $21.99 so you know |
| 00:11:05 | 00:11:10 | that's it's an awesome campaign right |
| 00:11:07 | 00:11:12 | there this looks a lot better in black |
| 00:11:10 | 00:11:14 | actually but again if you were in the |
| 00:11:12 | 00:11:15 | nurse's niche you know you can come |
| 00:11:14 | 00:11:18 | through here and get the ideas by |
| 00:11:15 | 00:11:21 | looking at the type of stuff that is |
| 00:11:18 | 00:11:22 | getting a lot of engagement and seems to |
| 00:11:21 | 00:11:24 | be getting a lot of sales and there |
| 00:11:22 | 00:11:27 | would be more - I don't know why my |
| 00:11:24 | 00:11:28 | facebook is messing up right now just |
| 00:11:27 | 00:11:31 | kind of goes along with the theme of |
| 00:11:28 | 00:11:34 | Facebook being stupid this week |
| 00:11:31 | 00:11:36 | but there's some interesting ones and |
| 00:11:34 | 00:11:39 | you would be able to continue scrolling |
| 00:11:36 | 00:11:43 | and scrolling as well and again you can |
| 00:11:39 | 00:11:45 | see the types of people that would be in |
| 00:11:43 | 00:11:48 | the comments saying they like or they |
| 00:11:45 | 00:11:49 | want and you can also see the type of |
| 00:11:48 | 00:11:53 | stuff that you know like some of them |
| 00:11:49 | 00:11:55 | say okay like I want the purple one and |
| 00:11:53 | 00:11:57 | different things in here I'm sure there |
| 00:11:55 | 00:12:01 | are some people that liked it and bought |
| 00:11:57 | 00:12:03 | it but at the same time I don't know how |
| 00:12:01 | 00:12:05 | well this sold because sometimes you can |
| 00:12:03 | 00:12:07 | do something like this and it'll get a |
| 00:12:05 | 00:12:10 | lot of laughs and people will like it |
| 00:12:07 | 00:12:12 | but they won't necessarily buy it |
| 00:12:10 | 00:12:14 | 6000 like 1700 shares I mean they |
| 00:12:12 | 00:12:15 | definitely spend some money on this but |
| 00:12:14 | 00:12:18 | that doesn't mean it made a lot of money |
| 00:12:15 | 00:12:20 | either so you know you always want to |
| 00:12:18 | 00:12:25 | look at things and I guess with this one |
| 00:12:20 | 00:12:31 | we can see if it takes us over and shows |
| 00:12:25 | 00:12:34 | us well the campaign and then we don't |
| 00:12:31 | 00:12:36 | know how much it sold but alright that's |
| 00:12:34 | 00:12:37 | enough about shirts you can do this as |
| 00:12:36 | 00:12:43 | well with other types of things by using |
| 00:12:37 | 00:12:48 | keywords all right like say you want to |
| 00:12:43 | 00:12:48 | look at what's a good example |
| 00:12:51 | 00:12:56 | a lot of times what people do to |
| 00:12:55 | 00:13:00 | disguise their Lynx's they use Google |
| 00:12:56 | 00:13:02 | shortener like I'd showed you and you |
| 00:13:00 | 00:13:04 | could so you could put that in instead |
| 00:13:02 | 00:13:08 | of teespring so you're now wearing your |
| 00:13:04 | 00:13:17 | on posts that have that as a link in |
| 00:13:08 | 00:13:19 | there and you could say necklace I'm not |
| 00:13:17 | 00:13:22 | gonna plural eyes it because I don't |
| 00:13:19 | 00:13:27 | know how it's used in a post so let's |
| 00:13:22 | 00:13:33 | search that photos see if anything comes |
| 00:13:27 | 00:13:35 | back so we see a lot of stuff these are |
| 00:13:33 | 00:13:37 | gear bubble if you guys have ever heard |
| 00:13:35 | 00:13:40 | of that site this is a gear bubble |
| 00:13:37 | 00:13:42 | design I believe let's see if it takes |
| 00:13:40 | 00:13:48 | us to gear above a woman click on that |
| 00:13:42 | 00:13:48 | but currently unavailable |
| 00:13:49 | 00:13:55 | so you I mean right there you get an |
| 00:13:53 | 00:13:57 | idea because that their shops not even |
| 00:13:55 | 00:13:59 | available but you got people who like it |
| 00:13:57 | 00:14:02 | you know people who actually really like |
| 00:13:59 | 00:14:05 | this I guess they were selling it for a |
| 00:14:02 | 00:14:07 | while it doesn't look like they nearly |
| 00:14:05 | 00:14:09 | reached the entire market I mean only |
| 00:14:07 | 00:14:11 | four point seven thousand likes this is |
| 00:14:09 | 00:14:14 | something that's got millions of people |
| 00:14:11 | 00:14:16 | in the audience or maybe not millions |
| 00:14:14 | 00:14:22 | but definitely to the hundreds of |
| 00:14:16 | 00:14:23 | thousands so gives you an idea now this |
| 00:14:22 | 00:14:25 | is just random we just typed in the work |
| 00:14:23 | 00:14:27 | necklace so we're gonna get random |
| 00:14:25 | 00:14:29 | results back here it could be any type |
| 00:14:27 | 00:14:30 | of necklace here's a dragon necklace |
| 00:14:29 | 00:14:32 | that's not even that great of a picture |
| 00:14:30 | 00:14:34 | but they got some good engagement this |
| 00:14:32 | 00:14:39 | is going to take you to their page it's |
| 00:14:34 | 00:14:44 | the steampunk fans movement interesting |
| 00:14:39 | 00:14:46 | style igniter right so now you're on |
| 00:14:44 | 00:14:50 | their page and you're looking at the |
| 00:14:46 | 00:14:53 | type of stuff that they got going on and |
| 00:14:50 | 00:14:57 | you can get ideas simply from coming |
| 00:14:53 | 00:15:00 | here and look in how they write their |
| 00:14:57 | 00:15:01 | copy pictures that they found I mean |
| 00:15:00 | 00:15:04 | this looks like something straight out |
| 00:15:01 | 00:15:04 | of a li Express |
| 00:15:05 | 00:15:19 | they're using authorize.net that's |
| 00:15:08 | 00:15:23 | interesting it's a really you know |
| 00:15:19 | 00:15:25 | apologies that this is being so weird I |
| 00:15:23 | 00:15:29 | mean it's not my internet that's not my |
| 00:15:25 | 00:15:32 | computers for short Facebook but let's |
| 00:15:29 | 00:15:36 | go again with something else another one |
| 00:15:32 | 00:15:40 | you can use is bit dot Lee because again |
| 00:15:36 | 00:15:42 | this is a cloaking software or web based |
| 00:15:40 | 00:15:46 | software that allows you to cloak your |
| 00:15:42 | 00:15:55 | wink and people use it to do that and |
| 00:15:46 | 00:15:57 | let's try ringing this time now ring |
| 00:15:55 | 00:15:59 | could bring back a lot of results that |
| 00:15:57 | 00:16:03 | might have been too general but ok well |
| 00:15:59 | 00:16:05 | so we're getting some some results here |
| 00:16:03 | 00:16:07 | that we can look at like this got 10,000 |
| 00:16:05 | 00:16:15 | likes that's notable enough to take a |
| 00:16:07 | 00:16:18 | look at and they got I was just actually |
| 00:16:15 | 00:16:21 | Pandora site that made jewelry is this |
| 00:16:18 | 00:16:27 | somebody stealing the Pandora name I did |
| 00:16:21 | 00:16:29 | not advise doing it powered by Zen cart |
| 00:16:27 | 00:16:31 | so this isn't a Shopify store but that's |
| 00:16:29 | 00:16:33 | irrelevant really when you're looking |
| 00:16:31 | 00:16:37 | for ideas because you could put it on |
| 00:16:33 | 00:16:38 | your store just as well their Facebook |
| 00:16:37 | 00:16:41 | link doesn't work I mean it's clearly |
| 00:16:38 | 00:16:46 | now and/or they're just stealing that |
| 00:16:41 | 00:16:49 | name all right however it gives you an |
| 00:16:46 | 00:16:49 | idea of a ring that sells |
| 00:16:54 | 00:17:09 | this is a Pokemon ring set by your |
| 00:17:00 | 00:17:09 | studio design is this ashecliffe I snore |
| 00:17:10 | 00:17:16 | hmm you know what this is what I do |
| 00:17:14 | 00:17:18 | yeah this is like this is how you do |
| 00:17:16 | 00:17:20 | research this is how you find ideas and |
| 00:17:18 | 00:17:22 | see what else is out there what's going |
| 00:17:20 | 00:17:27 | on this is clearly somebody dropped |
| 00:17:22 | 00:17:29 | maybe not their watermark and their |
| 00:17:27 | 00:17:31 | energies maybe not I don't know |
| 00:17:29 | 00:17:33 | but the way that you would know I'm not |
| 00:17:31 | 00:17:35 | gonna I'm not looking for Pokemon ideas |
| 00:17:33 | 00:17:38 | obviously I don't recommend that kind of |
| 00:17:35 | 00:17:41 | stuff but the way that you could go |
| 00:17:38 | 00:17:44 | about looking for this is see it's got |
| 00:17:41 | 00:17:46 | the store it's got the store thing right |
| 00:17:44 | 00:17:48 | in there but anyway you could save the |
| 00:17:46 | 00:17:48 | image |
| 00:17:57 | 00:18:05 | come over here to Google Images |
| 00:18:06 | 00:18:16 | wait that's not good to do how do you do |
| 00:18:10 | 00:18:19 | the Google search by images and then |
| 00:18:16 | 00:18:22 | once you upload that image Google will |
| 00:18:19 | 00:18:29 | bring back whatever search results it |
| 00:18:22 | 00:18:32 | can find on that image so let's take a |
| 00:18:29 | 00:18:38 | look here it's bringing back and or.net |
| 00:18:32 | 00:18:43 | images Pinterest of course I'm trying to |
| 00:18:38 | 00:18:43 | see if we can only express it shows up |
| 00:18:44 | 00:18:57 | yeah this is price of see what this is |
| 00:18:49 | 00:19:00 | all right so we got some results that |
| 00:18:57 | 00:19:05 | came back now we need to compare this is |
| 00:19:00 | 00:19:11 | like this little s for the heart in the |
| 00:19:05 | 00:19:11 | middle so that's right here right so |
| 00:19:12 | 00:19:17 | then we will be able to look at these |
| 00:19:18 | 00:19:23 | and this one already has two orders no |
| 00:19:20 | 00:19:26 | feedback on the store this one's got |
| 00:19:23 | 00:19:28 | some feedback and it's got sixteen |
| 00:19:26 | 00:19:31 | orders with a five-star rating so there |
| 00:19:28 | 00:19:36 | you go we just found that item that we |
| 00:19:31 | 00:19:37 | could now sell on our store if you know |
| 00:19:36 | 00:19:39 | I'm not saying that you figured out the |
| 00:19:37 | 00:19:41 | targeting just by looking at that but |
| 00:19:39 | 00:19:44 | then here's what you can do to figure |
| 00:19:41 | 00:19:47 | out the targeting is come right into |
| 00:19:44 | 00:19:49 | this post and start looking at the |
| 00:19:47 | 00:19:52 | people that said they love it or they |
| 00:19:49 | 00:20:00 | want it oh all right they just targeting |
| 00:19:52 | 00:20:01 | spanish-speaking people huh okay well |
| 00:20:00 | 00:20:03 | that could make it kind of difficult |
| 00:20:01 | 00:20:06 | that's not okay here we go here's |
| 00:20:03 | 00:20:06 | somebody that likes it |
| 00:20:08 | 00:20:13 | tagged her husband they get a poor her |
| 00:20:14 | 00:20:19 | however her likes her not down here |
| 00:20:17 | 00:20:27 | alright so that doesn't really help us |
| 00:20:19 | 00:20:29 | keep looking sure we'll find it I'm on |
| 00:20:27 | 00:20:29 | it |
| 00:20:36 | 00:20:39 | all right she doesn't have it either |
| 00:20:57 | 00:21:01 | they're getting back on all these huh |
| 00:21:10 | 00:21:12 | you |
| 00:21:16 | 00:21:20 | okay so eventually you're always going |
| 00:21:18 | 00:21:23 | to find one if you look long enough now |
| 00:21:20 | 00:21:25 | unfortunately this is not the greatest |
| 00:21:23 | 00:21:27 | example in the world because it looks |
| 00:21:25 | 00:21:30 | like they targeted spanish-speaking |
| 00:21:27 | 00:21:32 | people but you might still find some |
| 00:21:30 | 00:21:34 | interest in here and regardless the |
| 00:21:32 | 00:21:36 | method still works all right very rarely |
| 00:21:34 | 00:21:38 | are you going to run into a post saw |
| 00:21:36 | 00:21:39 | spanish-speaking people and if you do |
| 00:21:38 | 00:21:41 | you're just gonna have to move on but |
| 00:21:39 | 00:21:46 | you see some interests here already that |
| 00:21:41 | 00:21:48 | might work like fabulous dresses doesn't |
| 00:21:46 | 00:21:52 | show you how many likes it has because |
| 00:21:48 | 00:21:53 | we have a click on it 83,000 people so |
| 00:21:52 | 00:21:56 | this might be something that you can |
| 00:21:53 | 00:21:58 | target that might start giving you an |
| 00:21:56 | 00:21:59 | idea of the types of interests that |
| 00:21:58 | 00:22:02 | you're looking at when you're looking |
| 00:21:59 | 00:22:05 | for the people who are interested in |
| 00:22:02 | 00:22:08 | that item that you just found all right |
| 00:22:05 | 00:22:13 | let's actually take a look and see if we |
| 00:22:08 | 00:22:13 | can find an item that I plan on selling |
| 00:22:27 | 00:22:35 | all right so I put in two keywords here |
| 00:22:31 | 00:22:36 | chakras and bracelet because I want to |
| 00:22:35 | 00:22:38 | see if there's any posts out there |
| 00:22:36 | 00:22:42 | people that are selling these chakra |
| 00:22:38 | 00:22:48 | bracelets which it doesn't look like |
| 00:22:42 | 00:22:52 | there's too many that came back however |
| 00:22:48 | 00:22:54 | this is not the same thing something |
| 00:22:52 | 00:23:05 | similar let's take a look at their store |
| 00:22:54 | 00:23:05 | spirit tribe here's someone 495 |
| 00:23:11 | 00:23:18 | now this is a rare situation where the |
| 00:23:15 | 00:23:23 | founder actually commented on a stone |
| 00:23:18 | 00:23:28 | thing and we can go and look at her legs |
| 00:23:23 | 00:23:28 | cuz she's obviously our ideal customer |
| 00:23:44 | 00:23:48 | gypsy dharma could be something |
| 00:24:11 | 00:24:16 | who likes are kind of all over the place |
| 00:24:13 | 00:24:18 | I mean is there's some similarities and |
| 00:24:16 | 00:24:35 | some of this stuff but I'm looking for |
| 00:24:18 | 00:24:39 | the ones that definitely apply and to |
| 00:24:35 | 00:24:41 | 513 that's not enough stargaze |
| 00:24:39 | 00:24:54 | tapestries I've seen that before but you |
| 00:24:41 | 00:24:58 | can't target that doesn't tell you |
| 00:24:54 | 00:24:58 | that's the community organization though |
| 00:24:59 | 00:25:13 | in the store so you get it I would go |
| 00:25:10 | 00:25:16 | through and one page that seemed like it |
| 00:25:13 | 00:25:18 | could be a good idea but this is where a |
| 00:25:16 | 00:25:21 | lot of people make their mistake |
| 00:25:18 | 00:25:23 | honestly they don't target enough I'm |
| 00:25:21 | 00:25:25 | guilty of it too sometimes we just want |
| 00:25:23 | 00:25:26 | to try to get our product up and launch |
| 00:25:25 | 00:25:30 | and we think that it's just gonna be an |
| 00:25:26 | 00:25:32 | easy target but in all reality like I've |
| 00:25:30 | 00:25:34 | said from the beginning you don't need |
| 00:25:32 | 00:25:36 | to over complicate the process when it |
| 00:25:34 | 00:25:39 | comes to targeting but you do need to |
| 00:25:36 | 00:25:41 | put the time in to find the the right |
| 00:25:39 | 00:25:42 | people you know if you don't find the |
| 00:25:41 | 00:25:44 | right people if you don't narrow in on |
| 00:25:42 | 00:25:49 | the right interest you could have a |
| 00:25:44 | 00:25:51 | great product it's never gonna sell so |
| 00:25:49 | 00:25:54 | you really need to make sure that you |
| 00:25:51 | 00:25:56 | take the time to go through and there's |
| 00:25:54 | 00:25:59 | several ways to target this is just one |
| 00:25:56 | 00:26:02 | but this can be a very powerful way of |
| 00:25:59 | 00:26:04 | targeting because you're really going |
| 00:26:02 | 00:26:05 | right to the source you're going right |
| 00:26:04 | 00:26:11 | to the people that are basically like |
| 00:26:05 | 00:26:14 | brand ambassadors for you Buddhism |
| 00:26:11 | 00:26:14 | that's a good one |
| 00:26:14 | 00:26:25 | I didn't need to do that all right well |
| 00:26:20 | 00:26:27 | I just messin oh yeah because we're back |
| 00:26:25 | 00:26:28 | to gypsy Dharma all right so enough on |
| 00:26:27 | 00:26:30 | that I guess I was actually doing that |
| 00:26:28 | 00:26:32 | for real because I'm interested in that |
| 00:26:30 | 00:26:36 | so another thing though that we can do |
| 00:26:32 | 00:26:40 | then is uh you know I could still come |
| 00:26:36 | 00:26:43 | back down through here super love it and |
| 00:26:40 | 00:26:45 | you know see it again if there's any |
| 00:26:43 | 00:26:53 | more things in common with any of these |
| 00:26:45 | 00:26:57 | other people her likes work as well I am |
| 00:26:53 | 00:26:59 | that's interesting that could be |
| 00:26:57 | 00:27:09 | something you see how many likes they |
| 00:26:59 | 00:27:11 | have I'm guessing that a lot 421 not I'm |
| 00:27:09 | 00:27:13 | not gonna some are gonna search through |
| 00:27:11 | 00:27:20 | everything here but I didn't want to |
| 00:27:13 | 00:27:21 | take just a quick scroll I would search |
| 00:27:20 | 00:27:29 | through if I was just doing it myself |
| 00:27:21 | 00:27:33 | but for the purpose of the video but |
| 00:27:29 | 00:27:34 | these are all not bad interests for I |
| 00:27:33 | 00:27:37 | mean I can tell just by looking at this |
| 00:27:34 | 00:27:42 | that these are people that are clearly |
| 00:27:37 | 00:27:47 | into this niche alright so they fit the |
| 00:27:42 | 00:27:50 | profile all the way around |
| 00:27:47 | 00:27:53 | alright now instead of return as many |
| 00:27:50 | 00:27:55 | posts as I wanted to that could be |
| 00:27:53 | 00:27:59 | because i used the word bracelet so i |
| 00:27:55 | 00:28:03 | can come back into a post about you know |
| 00:27:59 | 00:28:12 | how to try the this one first and use |
| 00:28:03 | 00:28:15 | chakras as the keyword now you can see |
| 00:28:12 | 00:28:18 | if any photos come up now nothing came |
| 00:28:15 | 00:28:18 | back all right how about chakra now I |
| 00:28:18 | 00:28:22 | eat that long |
| 00:28:37 | 00:28:45 | all right so this brought back this |
| 00:28:43 | 00:28:48 | right here they're doing a free bus |
| 00:28:45 | 00:28:51 | shipping offer on something very similar |
| 00:28:48 | 00:28:55 | to what I want to sell and it's a yoga |
| 00:28:51 | 00:28:59 | site they got one point five thousand |
| 00:28:55 | 00:29:01 | likes they put two lakes and then which |
| 00:28:59 | 00:29:04 | is kind of weird |
| 00:29:01 | 00:29:04 | ReadySet deals |
| 00:29:18 | 00:29:24 | 1,400 people but they're doing the dirt |
| 00:29:22 | 00:29:27 | I mean they're doing the same strategy |
| 00:29:24 | 00:29:29 | we toked about so I don't understand |
| 00:29:27 | 00:29:37 | why they have two links that's kind of |
| 00:29:29 | 00:29:37 | weird they got all kinds of categories |
| 00:29:37 | 00:29:43 | so this could bring you to even other |
| 00:29:40 | 00:29:50 | ideas that are in there I know that this |
| 00:29:43 | 00:29:51 | phone case very well for some people so |
| 00:29:50 | 00:29:55 | you get the idea |
| 00:29:51 | 00:29:59 | all right of that so now I can come |
| 00:29:55 | 00:30:00 | through and do some targeting they've |
| 00:29:59 | 00:30:02 | already done the work for me in a lot of |
| 00:30:00 | 00:30:05 | ways they've already they've already |
| 00:30:02 | 00:30:08 | spent the money for me to come in here |
| 00:30:05 | 00:30:19 | and see who the people were that were |
| 00:30:08 | 00:30:23 | most interested like this person three |
| 00:30:19 | 00:30:26 | for me that's somebody that really likes |
| 00:30:23 | 00:30:29 | what they see she wants it for the whole |
| 00:30:26 | 00:30:35 | family you can come here and look at her |
| 00:30:29 | 00:30:41 | likes and on and on it goes and this is |
| 00:30:35 | 00:30:46 | this is what this is what you can do to |
| 00:30:41 | 00:30:50 | research not only find new product ideas |
| 00:30:46 | 00:30:53 | but to also then go through and research |
| 00:30:50 | 00:30:55 | the audience for those products now she |
| 00:30:53 | 00:30:58 | doesn't have a lot of likes on here so I |
| 00:30:55 | 00:30:58 | should be able to find something |
| 00:31:04 | 00:31:20 | all her stuff is kind of healing hugs he |
| 00:31:14 | 00:31:21 | has something to do with this I mean I |
| 00:31:20 | 00:31:23 | already know because I've done like |
| 00:31:21 | 00:31:29 | niche research that the chakra is a |
| 00:31:23 | 00:31:31 | Hindu thing from that culture so Hindu |
| 00:31:29 | 00:31:35 | Buddhism you know that kind of stuff I |
| 00:31:31 | 00:31:37 | already know is obvious matches to it I |
| 00:31:35 | 00:31:39 | didn't really see too much of that on |
| 00:31:37 | 00:31:46 | there but I don't know it may be healing |
| 00:31:39 | 00:31:46 | hugs the heart chakra |
| 00:31:53 | 00:31:58 | so this has something to do with it I |
| 00:31:56 | 00:32:09 | don't you know this could be like an |
| 00:31:58 | 00:32:11 | interest to just keep in mind because it |
| 00:32:09 | 00:32:12 | is good start getting a little general |
| 00:32:11 | 00:32:14 | people might like this but not |
| 00:32:12 | 00:32:16 | necessarily be interested in the chakras |
| 00:32:14 | 00:32:20 | because healing hugs I mean this is just |
| 00:32:16 | 00:32:23 | kind of a feel-good type of page so |
| 00:32:20 | 00:32:25 | doesn't necessarily mean that you are |
| 00:32:23 | 00:32:27 | one in the same with people that like |
| 00:32:25 | 00:32:29 | chakras and believe in the balance of |
| 00:32:27 | 00:32:33 | energy points in your in your body |
| 00:32:29 | 00:32:34 | so again just ideas and ideas and ideas |
| 00:32:33 | 00:32:36 | and you want to find the best ones and |
| 00:32:34 | 00:32:40 | then you want to test them as you get |
| 00:32:36 | 00:32:42 | started all right and that's exactly how |
| 00:32:40 | 00:32:43 | I'm going about doing my search I mean |
| 00:32:42 | 00:32:45 | I'm thinking about using all three of |
| 00:32:43 | 00:32:49 | these at least taking them to the next |
| 00:32:45 | 00:32:52 | step of putting them into putting them |
| 00:32:49 | 00:32:53 | into audience insights and see what |
| 00:32:52 | 00:32:55 | comes back and what type of audience I |
| 00:32:53 | 00:33:02 | can build around these and what type of |
| 00:32:55 | 00:33:06 | affinity that they would have as a |
| 00:33:02 | 00:33:09 | matter of fact I guess let's take it one |
| 00:33:06 | 00:33:14 | step further you will get this really |
| 00:33:09 | 00:33:16 | quickly as you can see here my ads still |
| 00:33:14 | 00:33:20 | not running I watch these this morning |
| 00:33:16 | 00:33:30 | it's stupid I understand but anyway |
| 00:33:20 | 00:33:33 | what's going on each insights alrighty |
| 00:33:30 | 00:33:39 | then let's first type in gives the |
| 00:33:33 | 00:33:39 | Dharma we get a result back |
| 00:33:42 | 00:33:47 | now I already assumed that this is going |
| 00:33:45 | 00:33:51 | to be mostly women even though it's a |
| 00:33:47 | 00:33:53 | unisex bracelet so that it brings us |
| 00:33:51 | 00:33:55 | some different types of things back but |
| 00:33:53 | 00:33:57 | let's take a look just at the three |
| 00:33:55 | 00:34:00 | interests we found and see what happens |
| 00:33:57 | 00:34:01 | if we put them all in trans art isn't |
| 00:34:00 | 00:34:11 | even something we can do so that doesn't |
| 00:34:01 | 00:34:13 | matter Buddhism as a community I don't |
| 00:34:11 | 00:34:17 | know if this is the right one it's too |
| 00:34:13 | 00:34:20 | bad you can't be everyone this one three |
| 00:34:17 | 00:34:24 | hundred sixty-two thousand people or |
| 00:34:20 | 00:34:33 | this response up six million so I can't |
| 00:34:24 | 00:34:35 | be the right one but unfortunately you |
| 00:34:33 | 00:34:37 | know you can't always control what shows |
| 00:34:35 | 00:34:40 | up so I guess we would just have to work |
| 00:34:37 | 00:34:41 | with gypsy Dharma here which already |
| 00:34:40 | 00:34:43 | using that bad I'm an interest size that |
| 00:34:41 | 00:34:45 | means three hundred fifty thousand s |
| 00:34:43 | 00:34:47 | have a really high affinity score unto |
| 00:34:45 | 00:34:50 | itself but you can also then of course |
| 00:34:47 | 00:34:57 | check out some of these pages as well |
| 00:34:50 | 00:35:00 | fourth dimension designs this is giving |
| 00:34:57 | 00:35:02 | me some good ideas actually some of my |
| 00:35:00 | 00:35:05 | other products as well how many PA |
| 00:35:02 | 00:35:10 | choice today uh only 32,000 let's see if |
| 00:35:05 | 00:35:10 | that comes up them fourth dimension |
| 00:35:11 | 00:35:15 | mmm-hmm that's different that's software |
| 00:35:20 | 00:35:26 | Gumbel gypsy what's that all about |
| 00:35:30 | 00:35:48 | 57,000 people doesn't really look like |
| 00:35:39 | 00:35:48 | it's needed |
| 00:35:53 | 00:36:11 | this is interesting however mystik cave |
| 00:35:57 | 00:36:12 | crystal healing jewelry so anyway I mean |
| 00:36:11 | 00:36:14 | I'm not gonna go through the entire |
| 00:36:12 | 00:36:16 | process here but this is already really |
| 00:36:14 | 00:36:18 | good start this is probably an OK |
| 00:36:16 | 00:36:24 | audience to target just on its own |
| 00:36:18 | 00:36:26 | really because it falls right into the |
| 00:36:24 | 00:36:29 | sweet spot for a good testing audience |
| 00:36:26 | 00:36:31 | so and it brings up some other cool |
| 00:36:29 | 00:36:32 | ideas here as well that if this audience |
| 00:36:31 | 00:36:34 | does well you could test and kind of |
| 00:36:32 | 00:36:38 | branch out into some of these other |
| 00:36:34 | 00:36:43 | ideas to see what else might do well on |
| 00:36:38 | 00:36:45 | the you know at the same time so I think |
| 00:36:43 | 00:36:47 | that's about all I had I mean I hope |
| 00:36:45 | 00:36:50 | this was a lot of value for you guys |
| 00:36:47 | 00:36:51 | because you can do this with anything I |
| 00:36:50 | 00:36:53 | mean Facebook is where we sell them |
| 00:36:51 | 00:36:55 | believe me there are a lot of people out |
| 00:36:53 | 00:36:57 | there on Facebook selling remember just |
| 00:36:55 | 00:37:00 | because somebody else salts something |
| 00:36:57 | 00:37:02 | doesn't mean that you can't and just |
| 00:37:00 | 00:37:04 | because somebody put something up on |
| 00:37:02 | 00:37:06 | Facebook if you go through and you do |
| 00:37:04 | 00:37:08 | the targeting as we just toked about |
| 00:37:06 | 00:37:10 | where you look at the people you know |
| 00:37:08 | 00:37:13 | they may have targeted incorrectly and |
| 00:37:10 | 00:37:15 | just got like a lucky cross-section |
| 00:37:13 | 00:37:17 | where they found some of the really |
| 00:37:15 | 00:37:19 | passionate people but you know for |
| 00:37:17 | 00:37:22 | example let's say something like and |
| 00:37:19 | 00:37:25 | this is just an example okay but say |
| 00:37:22 | 00:37:27 | this for example 1.5 thousand likes |
| 00:37:25 | 00:37:29 | alright it's only at one point five |
| 00:37:27 | 00:37:31 | thousand because clearly they turn the |
| 00:37:29 | 00:37:34 | campaign off alright winning campaigns |
| 00:37:31 | 00:37:36 | like big winning campaigns go well over |
| 00:37:34 | 00:37:37 | at one point five thousand likes as you |
| 00:37:36 | 00:37:41 | just saw they can go into the hundreds |
| 00:37:37 | 00:37:43 | of thousands of likes so for this to |
| 00:37:41 | 00:37:44 | have shut off at one point five thousand |
| 00:37:43 | 00:37:46 | it's not it's not difficult to get |
| 00:37:44 | 00:37:48 | fifteen hundred likes on a post it |
| 00:37:46 | 00:37:49 | doesn't even cost that much money to get |
| 00:37:48 | 00:37:52 | fifteen hundred likes on a post if your |
| 00:37:49 | 00:37:55 | targeted correctly so that means that |
| 00:37:52 | 00:37:56 | they were not targeted to a point where |
| 00:37:55 | 00:37:58 | they were selling them Rockies because |
| 00:37:56 | 00:38:00 | it wasn't worth it for them to keep it |
| 00:37:58 | 00:38:02 | going otherwise of course they would |
| 00:38:00 | 00:38:03 | have kept it going however if I come |
| 00:38:02 | 00:38:05 | through |
| 00:38:03 | 00:38:07 | and I look at the comments and I find |
| 00:38:05 | 00:38:09 | the people that point out to me those |
| 00:38:07 | 00:38:11 | really passionate niches because I can |
| 00:38:09 | 00:38:14 | almost guarantee that they didn't do |
| 00:38:11 | 00:38:17 | that then that could be opening up all |
| 00:38:14 | 00:38:19 | new target this could be a winning |
| 00:38:17 | 00:38:20 | product I believe it has the potential |
| 00:38:19 | 00:38:22 | to be a winning product this is actually |
| 00:38:20 | 00:38:26 | very similar to the one that I want to |
| 00:38:22 | 00:38:31 | sell and I know that that's a very |
| 00:38:26 | 00:38:37 | passionate niche so it's all about |
| 00:38:31 | 00:38:39 | targeting if you can target better then |
| 00:38:37 | 00:38:41 | competition is a good thing because they |
| 00:38:39 | 00:38:43 | can help give you ideas and help you |
| 00:38:41 | 00:38:45 | find ideas and also help you narrow it |
| 00:38:43 | 00:38:46 | on the audience without even knowing it |
| 00:38:45 | 00:38:49 | and then you can go out and use that |
| 00:38:46 | 00:38:50 | information that do it better and make |
| 00:38:49 | 00:38:53 | more money all right |
| 00:38:50 | 00:38:56 | so understand that when you're looking |
| 00:38:53 | 00:38:58 | at this now some things of course are |
| 00:38:56 | 00:38:59 | better to stay away from like you know |
| 00:38:58 | 00:39:11 | if you're looking at some of these |
| 00:38:59 | 00:39:12 | nursing shirts and nurses or veterans |
| 00:39:11 | 00:39:14 | either one that we looked at where |
| 00:39:12 | 00:39:18 | you're seeing some of these short ideas |
| 00:39:14 | 00:39:20 | like nurses got your six really good |
| 00:39:18 | 00:39:23 | shirt design again using the flag of |
| 00:39:20 | 00:39:25 | course as I said the swags been done to |
| 00:39:23 | 00:39:28 | death you know it says they launched |
| 00:39:25 | 00:39:29 | this on September 4th some people out |
| 00:39:28 | 00:39:32 | there would be tempted to steal this and |
| 00:39:29 | 00:39:33 | try to do them themselves but chances |
| 00:39:32 | 00:39:36 | are if somebody's already gotten to this |
| 00:39:33 | 00:39:39 | level of likes and shares and comments |
| 00:39:36 | 00:39:41 | that you're not going to be able to just |
| 00:39:39 | 00:39:44 | duplicate this they probably already hit |
| 00:39:41 | 00:39:46 | the market pretty hard with this but you |
| 00:39:44 | 00:39:48 | can come to their page and again start |
| 00:39:46 | 00:39:50 | doing that research start getting ideas |
| 00:39:48 | 00:39:53 | seeing what kind of stuff this that |
| 00:39:50 | 00:39:55 | sells right like this one clearly they |
| 00:39:53 | 00:39:57 | thought clearly this one didn't sell |
| 00:39:55 | 00:39:58 | because they only got three mics so they |
| 00:39:57 | 00:40:00 | must have shut this ad off like |
| 00:39:58 | 00:40:04 | immediately |
| 00:40:00 | 00:40:07 | but looking at the different types of |
| 00:40:04 | 00:40:10 | ideas here that they have stuff that |
| 00:40:07 | 00:40:12 | works stuff that didn't work and doing |
| 00:40:10 | 00:40:14 | the research on the stuff that did work |
| 00:40:12 | 00:40:16 | and then just taking it narrowing it |
| 00:40:14 | 00:40:17 | down down and putting in your due |
| 00:40:16 | 00:40:18 | diligence |
| 00:40:17 | 00:40:21 | and looks like they got a lot of stuff |
| 00:40:18 | 00:40:23 | that doesn't work but you know that one |
| 00:40:21 | 00:40:24 | shirt that did work is something that |
| 00:40:23 | 00:40:27 | could have made up for all these failed |
| 00:40:24 | 00:40:31 | campaigns if they even I don't even know |
| 00:40:27 | 00:40:33 | if they advertise all these but the idea |
| 00:40:31 | 00:40:35 | is that that winning campaign can make |
| 00:40:33 | 00:40:37 | up for all the other ones didn't fail |
| 00:40:35 | 00:40:40 | but you can see here they tried |
| 00:40:37 | 00:40:43 | something and it didn't work obviously |
| 00:40:40 | 00:40:45 | like that and they they redesign they |
| 00:40:43 | 00:40:48 | took feedback I guess and they they |
| 00:40:45 | 00:40:51 | worked on their image and they |
| 00:40:48 | 00:40:56 | transformed it into this one all the way |
| 00:40:51 | 00:41:04 | at the top which is clearly killing it |
| 00:40:56 | 00:41:06 | for them you know so right looks like |
| 00:41:04 | 00:41:12 | they tested this out a few times and try |
| 00:41:06 | 00:41:15 | to figure it out oh are you kidding me |
| 00:41:12 | 00:41:17 | this is some fraud whatever I is that I |
| 00:41:15 | 00:41:22 | mean son frauds a multi-million dollar |
| 00:41:17 | 00:41:24 | ecommerce print but some drug is a great |
| 00:41:22 | 00:41:25 | place that you can do research so that |
| 00:41:24 | 00:41:28 | actually works now if you're doing |
| 00:41:25 | 00:41:30 | research on t-shirts of course you know |
| 00:41:28 | 00:41:35 | they put out lots of shirts and lots of |
| 00:41:30 | 00:41:40 | designs and they're testing a lot so |
| 00:41:35 | 00:41:42 | some frog is this cool great place to |
| 00:41:40 | 00:41:44 | get ideas all right so I'm going to end |
| 00:41:42 | 00:41:46 | it there I tried to keep it quick I know |
| 00:41:44 | 00:41:48 | that's it be a good video and then it |
| 00:41:46 | 00:41:51 | turns out to be almost 45 minutes long |
| 00:41:48 | 00:41:53 | but I think that that will have a lot of |
| 00:41:51 | 00:41:55 | value to a lot of people not only just |
| 00:41:53 | 00:41:57 | for t-shirts again remember I mean |
| 00:41:55 | 00:41:59 | t-shirts is a huge huge thing that you |
| 00:41:57 | 00:42:01 | can make a lot of money on and this is a |
| 00:41:59 | 00:42:03 | great way to find that it is for shirts |
| 00:42:01 | 00:42:05 | but at the same time you can use the |
| 00:42:03 | 00:42:09 | keyword as we as I showed you for |
| 00:42:05 | 00:42:12 | anything with Facebook to find you know |
| 00:42:09 | 00:42:14 | rings bracelets necklaces and whatever |
| 00:42:12 | 00:42:15 | whatever it is you want to search okay |
| 00:42:14 | 00:42:17 | you can come in here and you can use |
| 00:42:15 | 00:42:20 | this graph searching the way that I |
| 00:42:17 | 00:42:23 | showed you just posts about and then |
| 00:42:20 | 00:42:26 | using the quotations for keywords to |
| 00:42:23 | 00:42:29 | find anything alright so hopefully you |
| 00:42:26 | 00:42:30 | found that valuable and for this a lot |
| 00:42:29 | 00:42:32 | of you have Pro |
| 00:42:30 | 00:42:34 | we never seen that method before and I |
| 00:42:32 | 00:42:35 | think that you're gonna be able to take |
| 00:42:34 | 00:42:37 | that and find a lot of great ideas and |
| 00:42:35 | 00:42:39 | then take it a step further find the |
| 00:42:37 | 00:42:41 | people that are most engaged in those |
| 00:42:39 | 00:42:43 | post and do some research then look at |
| 00:42:41 | 00:42:45 | their pages and that can really help you |
| 00:42:43 | 00:42:47 | narrow in on some targeting interest all |
| 00:42:45 | 00:42:50 | right let me know in the comments if you |
| 00:42:47 | 00:42:52 | like this video ask any questions that |
| 00:42:50 | 00:42:52 | you may have I will see you in the next |
| 00:42:52 | 00:42:54 | one |
| 00:42:52 | 00:42:56 | till then have a great day we're very |
| 00:42:54 | 00:42:57 | evening a great afternoon wherever you |
| 00:42:56 | 00:43:01 | are whatever time it is right now and |
| 00:42:57 | 00:43:01 | well I will tok to you later |
