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Shopify Course Module 13 - Facebook Stealth Research

Published on: December 7 2022 by Nick Peroni

Shopify Course Module 13 - Facebook Stealth Research

Shopify Course Module 13 - Facebook Stealth Research

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00:00:00 00:00:04 hey what's going on everyone Nick here
00:00:02 00:00:08 quick video that I want to make right
00:00:04 00:00:11 now as I'm recording this Facebook is
00:00:08 00:00:14 kind of being strange this week and so I
00:00:11 00:00:16 know a lot of people's ads are acting a
00:00:14 00:00:18 little funny not getting reached not
00:00:16 00:00:21 getting spend and of course that's going
00:00:18 00:00:23 to pass Facebook periodically goes to
00:00:21 00:00:25 appear you know periods like this where
00:00:23 00:00:27 they are going to update their algorithm
00:00:25 00:00:29 update their platform whatever they do
00:00:27 00:00:31 behind the scenes I have no idea really
00:00:29 00:00:34 to be honest with you people out there
00:00:31 00:00:36 try to make up reasons and ideas but
00:00:34 00:00:37 nobody really knows except for people in
00:00:36 00:00:40 Facebook who are controlling it and
00:00:37 00:00:44 every now and then we just gotta ride it
00:00:40 00:00:46 out but in the meantime you can always
00:00:44 00:00:50 be researching products and niches to
00:00:46 00:00:52 find your next idea of what you're gonna
00:00:50 00:00:56 launch which is what I've been doing and
00:00:52 00:01:00 also as well this video will serve as
00:00:56 00:01:03 some extra guidance for doing niche and
00:01:00 00:01:05 product research really product research
00:01:03 00:01:07 at this point because this is when you
00:01:05 00:01:09 have a niche idea or you have a few
00:01:07 00:01:12 niches that you're planning on going
00:01:09 00:01:13 into of course then you want to start
00:01:12 00:01:16 coming up with some products there's
00:01:13 00:01:20 basically two ways that you can go about
00:01:16 00:01:23 finding ideas to launch and one of them
00:01:20 00:01:25 is to just go scroll products on like
00:01:23 00:01:27 sites like Aliexpress or typed in random
00:01:25 00:01:29 things on Amazon and see what the
00:01:27 00:01:30 bestsellers are you know whatever you
00:01:29 00:01:32 can do that and you can find products in
00:01:30 00:01:35 from there try to build out a niche or
00:01:32 00:01:37 the other way that a lot of people do it
00:01:35 00:01:39 is to try to find a niche idea first and
00:01:37 00:01:42 start putting products into that niche
00:01:39 00:01:44 so if you want to go into the veterans
00:01:42 00:01:48 niche for example or the nurses niche
00:01:44 00:01:50 you can put those niches down on paper
00:01:48 00:01:53 and then start trying to figure out from
00:01:50 00:01:55 there what kind of customer you want and
00:01:53 00:01:57 what kind of products you can do so I
00:01:55 00:02:00 have facebook open because I want to
00:01:57 00:02:05 show you something that I haven't toked
00:02:00 00:02:09 about yet as a way that you can see
00:02:05 00:02:11 popular product ideas on Facebook okay
00:02:09 00:02:13 and it's basically through using the
00:02:11 00:02:15 graph search now you can see already
00:02:13 00:02:19 here I was I was messing around with a
00:02:15 00:02:20 few ideas in getting ready for this
00:02:19 00:02:22 video just testing some things that I
00:02:20 00:02:23 wanted to show you guys because there
00:02:22 00:02:26 are a lot of extensions and tools out
00:02:23 00:02:28 there you know that you can buy but you
00:02:26 00:02:32 can also duplicate what these tools and
00:02:28 00:02:37 extensions do if you know how to write
00:02:32 00:02:42 it so basically something like this if
00:02:37 00:02:45 you want to search for ideas on t-shirts
00:02:42 00:02:47 for veterans right you could type in
00:02:45 00:02:49 exactly how you saw it this is how
00:02:47 00:02:54 you'll start it off you'll use this word
00:02:49 00:02:56 hosts about and then first this is where
00:02:54 00:02:58 you put your keywords so you say posts
00:02:56 00:03:00 about and then you put your keyword in
00:02:58 00:03:02 for whatever you want to search now one
00:03:00 00:03:06 way you can do it is to put the website
00:03:02 00:03:07 in there and that's going to narrow down
00:03:06 00:03:09 the search results that come back
00:03:07 00:03:11 they're only things that have a website
00:03:09 00:03:14 so for those of you who know to spring
00:03:11 00:03:16 most people do if you don't it's just a
00:03:14 00:03:19 very popular platform for selling print
00:03:16 00:03:22 printed shirts on demand basically so a
00:03:19 00:03:25 lot of people use teespring to advertise
00:03:22 00:03:28 and you can find winning shirt ideas by
00:03:25 00:03:31 doing something like this posts about
00:03:28 00:03:33 teespring com so any posts that have
00:03:31 00:03:35 teespring in them and then also you can
00:03:33 00:03:38 have the end word and then drop your
00:03:35 00:03:41 your keyword in so if we veterans in
00:03:38 00:03:43 here and hit enter now Facebook is going
00:03:41 00:03:45 to return the posts about teespring
00:03:43 00:03:48 comma veteran so basically you'll see
00:03:45 00:03:50 where I highlighted things I did
00:03:48 00:03:52 teespring and the veteran so you can go
00:03:50 00:03:55 see these shirts up here it lets you
00:03:52 00:03:57 group your results so you can just come
00:03:55 00:03:59 right over here to photos and now you're
00:03:57 00:04:03 gonna see Facebook show you all these
00:03:59 00:04:06 photos loading more results it's stuck
00:04:03 00:04:08 on that for some reason but just in the
00:04:06 00:04:10 first top section we can see some
00:04:08 00:04:15 amazing results this shirt right here
00:04:10 00:04:16 got 157 thousand likes so one hundred
00:04:15 00:04:20 and fifty nine dollars I mean that's
00:04:16 00:04:20 incredible and according to this
00:04:22 00:04:28 it was posted on September 16th wow
00:04:26 00:04:31 that's incredible this is this is a big
00:04:28 00:04:35 dog running this because that's a month
00:04:31 00:04:37 to get 159 thousand lights 42,000 shares
00:04:35 00:04:41 in two and point five thousand so let's
00:04:37 00:04:41 just click on this and see what we got
00:04:46 00:04:51 so it doesn't show you how many of sold
00:04:49 00:04:53 already sometimes you can hide that it's
00:04:51 00:04:55 always cool to see how many they've sold
00:04:53 00:04:57 but people have been hiding them now is
00:04:55 00:04:58 they want to try and I really don't know
00:04:57 00:05:00 what people hide them honestly because I
00:04:58 00:05:02 think it's cool to show how many your
00:05:00 00:05:04 shirt is sold and obviously we already
00:05:02 00:05:06 know this is a best selling idea if we
00:05:04 00:05:09 see these types of stats there's no way
00:05:06 00:05:11 there's no way they ran it all the way
00:05:09 00:05:12 that that many likes and shares without
00:05:11 00:05:14 getting a lot of sales because that's an
00:05:12 00:05:18 expensive campaign for sure to get up to
00:05:14 00:05:19 that kind of engagement so anyway so
00:05:18 00:05:21 while they probably got some organic
00:05:19 00:05:23 reach as well with this because it's
00:05:21 00:05:25 very hot topic but you can you can go
00:05:23 00:05:27 through the whole point being and get
00:05:25 00:05:30 ideas now I'm not saying to just
00:05:27 00:05:32 blatantly copy this I'm saying you can
00:05:30 00:05:33 get an idea you can come into the
00:05:32 00:05:35 comments and see the type of people that
00:05:33 00:05:38 are commenting if you want to be in this
00:05:35 00:05:40 niche then you can see these people who
00:05:38 00:05:43 are commenting and as we toked about
00:05:40 00:05:45 before you can open their profile up and
00:05:43 00:05:47 a new thing and then come there more and
00:05:45 00:05:49 look at the pages that they like you
00:05:47 00:05:53 know and you can get an idea of what
00:05:49 00:05:54 types of pages they like for the types
00:05:53 00:05:56 of things that you can use in your
00:05:54 00:05:57 targeting people keep saying so I'm not
00:05:56 00:05:59 everybody but some people were telling
00:05:57 00:06:01 me they're having trouble finding pages
00:05:59 00:06:04 and this is a great way to do it find
00:06:01 00:06:07 these people that basically write the
00:06:04 00:06:09 stuff that you want to sell find other
00:06:07 00:06:11 companies already doing it successfully
00:06:09 00:06:13 I hate when I get those vibe
00:06:11 00:06:16 notifications I don't understand why I
00:06:13 00:06:19 get those anyway and you can then use
00:06:16 00:06:23 that as ideas of the types of pages that
00:06:19 00:06:24 they like alright you can also come and
00:06:23 00:06:27 you know look at their photos sometimes
00:06:24 00:06:29 to see the type of style that they may
00:06:27 00:06:30 have or the types of you know again you
00:06:29 00:06:32 can find things like that Veterans
00:06:30 00:06:34 Performance Racing just by looking
00:06:32 00:06:36 around and you know you're not creeping
00:06:34 00:06:38 on let me make it kind of hard
00:06:36 00:06:39 in one way but we're doing it for a
00:06:38 00:06:41 valid reason here we want to get to know
00:06:39 00:06:44 our customer and our niche and ideas of
00:06:41 00:06:47 what we can sell how we can target and
00:06:44 00:06:50 make money and you can see through here
00:06:47 00:06:51 that there is a lot of ideas some of
00:06:50 00:06:52 them the ones that don't have a lot of
00:06:51 00:06:55 likes are gonna be the ones that never
00:06:52 00:06:58 really caught on you can see like this
00:06:55 00:07:00 right here lets you know if you didn't
00:06:58 00:07:01 know this already I mean anybody that's
00:07:00 00:07:04 been around Facebook marketing for a
00:07:01 00:07:06 while knows that this five designers has
00:07:04 00:07:08 been used over and over and over again
00:07:06 00:07:12 I've used it myself in a different way
00:07:08 00:07:14 to sell some shirts as well not for not
00:07:12 00:07:17 for the veterans but for them being the
00:07:14 00:07:19 flag had like it's time where this was
00:07:17 00:07:20 used for almost any niche possible if
00:07:19 00:07:23 you can come up with a way to make it
00:07:20 00:07:25 apply but anyway so you can see this one
00:07:23 00:07:28 my time uniform may be over but my watch
00:07:25 00:07:34 never ends you know super simple shirt
00:07:28 00:07:36 there copy is so simple just tag someone
00:07:34 00:07:38 who would love this link to get it more
00:07:36 00:07:41 styles and colors available click on the
00:07:38 00:07:42 link to get yours you know and I like
00:07:41 00:07:44 seeing stuff like this every now and
00:07:42 00:07:46 then just doing research because it
00:07:44 00:07:48 reminds me that you don't need to over
00:07:46 00:07:50 complicate the process you know
00:07:48 00:07:52 sometimes we want to get caught up in
00:07:50 00:07:54 trying to come up with good ad copy do
00:07:52 00:07:56 we need to put the price on do we need
00:07:54 00:07:59 to have a sale you know blah blah blah
00:07:56 00:08:02 blah blah I guarantee they sold what
00:07:59 00:08:07 probably well over a thousand shirts of
00:08:02 00:08:09 this style and their copy is so simple
00:08:07 00:08:11 you know it really is going to come down
00:08:09 00:08:13 to the product it's always the product
00:08:11 00:08:15 it's always the picture it's always the
00:08:13 00:08:18 targeting the copy can be very simple if
00:08:15 00:08:20 you have those things on point all right
00:08:18 00:08:23 this is all you really need to do is
00:08:20 00:08:26 have a call-to-action in there or link
00:08:23 00:08:30 in a little bit of information so that's
00:08:26 00:08:32 a great example of some things and you
00:08:30 00:08:36 know you can just scroll through and see
00:08:32 00:08:36 the ones that really seem to catch on
00:08:42 00:08:52 now this is just Veterans of course but
00:08:45 00:08:52 again let's see if they show no they
00:08:52 00:08:54 don't show either
00:08:52 00:08:56 maybe these fingers doesn't show anymore
00:08:54 00:08:58 I don't know anyway but okay so that's
00:08:56 00:09:00 t-shirts alright and this is gonna be
00:08:58 00:09:02 something that we toked about more as
00:09:00 00:09:04 well when we get into custom arch and
00:09:02 00:09:09 dice because it see spring is an amazing
00:09:04 00:09:12 place to find ideas for any any niche I
00:09:09 00:09:14 mean you can go follow post and I know
00:09:12 00:09:15 some of you are at this stage already so
00:09:14 00:09:16 it's good to show you in case you've
00:09:15 00:09:21 never seen this before
00:09:16 00:09:24 teespring calm and let's say what's
00:09:21 00:09:29 another choose one that's it's well
00:09:24 00:09:31 overdone nurses and I say well overdone
00:09:29 00:09:34 simply because I like to keep it you
00:09:31 00:09:37 know good examples you can fill your
00:09:34 00:09:37 keyword in with whatever you want
00:09:39 00:09:44 alright now this one is not returning
00:09:42 00:09:46 your a lot of results for some reason
00:09:44 00:09:51 except this one that has two and a half
00:09:46 00:09:54 thousand likes looks like some people
00:09:51 00:10:00 we're ordering it I doubt it was a huge
00:09:54 00:10:03 hit because that designs kind of kind of
00:10:00 00:10:07 shocked you again but yeah this isn't
00:10:03 00:10:12 morning so that that search didn't work
00:10:07 00:10:14 as well oh because I put photo in there
00:10:12 00:10:18 that's why the coasts about is what I
00:10:14 00:10:21 wanted to do my bed you don't need to
00:10:18 00:10:21 put photo in there
00:10:21 00:10:26 in fact you don't want to because it
00:10:24 00:10:28 messes up your search results obviously
00:10:26 00:10:32 so now we come to photos and one should
00:10:28 00:10:34 see a lot more all right so again you
00:10:32 00:10:37 want to look for the ones that have a
00:10:34 00:10:40 lot of likes you can it helps you see
00:10:37 00:10:44 the types of designs selling this design
00:10:40 00:10:46 I mean in my opinion I think that's all
00:10:44 00:10:49 kind of hard to look at but clearly
00:10:46 00:10:52 people like it fifty six thousand likes
00:10:49 00:10:55 forty-one thousand shares
00:10:52 00:10:58 and it's more than message than anything
00:10:55 00:11:01 that people are responding to this one
00:10:58 00:11:05 does show so they sold 2100 shirts at
00:11:01 00:11:07 the cheapest price of $21.99 so you know
00:11:05 00:11:10 that's it's an awesome campaign right
00:11:07 00:11:12 there this looks a lot better in black
00:11:10 00:11:14 actually but again if you were in the
00:11:12 00:11:15 nurse's niche you know you can come
00:11:14 00:11:18 through here and get the ideas by
00:11:15 00:11:21 looking at the type of stuff that is
00:11:18 00:11:22 getting a lot of engagement and seems to
00:11:21 00:11:24 be getting a lot of sales and there
00:11:22 00:11:27 would be more - I don't know why my
00:11:24 00:11:28 facebook is messing up right now just
00:11:27 00:11:31 kind of goes along with the theme of
00:11:28 00:11:34 Facebook being stupid this week
00:11:31 00:11:36 but there's some interesting ones and
00:11:34 00:11:39 you would be able to continue scrolling
00:11:36 00:11:43 and scrolling as well and again you can
00:11:39 00:11:45 see the types of people that would be in
00:11:43 00:11:48 the comments saying they like or they
00:11:45 00:11:49 want and you can also see the type of
00:11:48 00:11:53 stuff that you know like some of them
00:11:49 00:11:55 say okay like I want the purple one and
00:11:53 00:11:57 different things in here I'm sure there
00:11:55 00:12:01 are some people that liked it and bought
00:11:57 00:12:03 it but at the same time I don't know how
00:12:01 00:12:05 well this sold because sometimes you can
00:12:03 00:12:07 do something like this and it'll get a
00:12:05 00:12:10 lot of laughs and people will like it
00:12:07 00:12:12 but they won't necessarily buy it
00:12:10 00:12:14 6000 like 1700 shares I mean they
00:12:12 00:12:15 definitely spend some money on this but
00:12:14 00:12:18 that doesn't mean it made a lot of money
00:12:15 00:12:20 either so you know you always want to
00:12:18 00:12:25 look at things and I guess with this one
00:12:20 00:12:31 we can see if it takes us over and shows
00:12:25 00:12:34 us well the campaign and then we don't
00:12:31 00:12:36 know how much it sold but alright that's
00:12:34 00:12:37 enough about shirts you can do this as
00:12:36 00:12:43 well with other types of things by using
00:12:37 00:12:48 keywords all right like say you want to
00:12:43 00:12:48 look at what's a good example
00:12:51 00:12:56 a lot of times what people do to
00:12:55 00:13:00 disguise their Lynx's they use Google
00:12:56 00:13:02 shortener like I'd showed you and you
00:13:00 00:13:04 could so you could put that in instead
00:13:02 00:13:08 of teespring so you're now wearing your
00:13:04 00:13:17 on posts that have that as a link in
00:13:08 00:13:19 there and you could say necklace I'm not
00:13:17 00:13:22 gonna plural eyes it because I don't
00:13:19 00:13:27 know how it's used in a post so let's
00:13:22 00:13:33 search that photos see if anything comes
00:13:27 00:13:35 back so we see a lot of stuff these are
00:13:33 00:13:37 gear bubble if you guys have ever heard
00:13:35 00:13:40 of that site this is a gear bubble
00:13:37 00:13:42 design I believe let's see if it takes
00:13:40 00:13:48 us to gear above a woman click on that
00:13:42 00:13:48 but currently unavailable
00:13:49 00:13:55 so you I mean right there you get an
00:13:53 00:13:57 idea because that their shops not even
00:13:55 00:13:59 available but you got people who like it
00:13:57 00:14:02 you know people who actually really like
00:13:59 00:14:05 this I guess they were selling it for a
00:14:02 00:14:07 while it doesn't look like they nearly
00:14:05 00:14:09 reached the entire market I mean only
00:14:07 00:14:11 four point seven thousand likes this is
00:14:09 00:14:14 something that's got millions of people
00:14:11 00:14:16 in the audience or maybe not millions
00:14:14 00:14:22 but definitely to the hundreds of
00:14:16 00:14:23 thousands so gives you an idea now this
00:14:22 00:14:25 is just random we just typed in the work
00:14:23 00:14:27 necklace so we're gonna get random
00:14:25 00:14:29 results back here it could be any type
00:14:27 00:14:30 of necklace here's a dragon necklace
00:14:29 00:14:32 that's not even that great of a picture
00:14:30 00:14:34 but they got some good engagement this
00:14:32 00:14:39 is going to take you to their page it's
00:14:34 00:14:44 the steampunk fans movement interesting
00:14:39 00:14:46 style igniter right so now you're on
00:14:44 00:14:50 their page and you're looking at the
00:14:46 00:14:53 type of stuff that they got going on and
00:14:50 00:14:57 you can get ideas simply from coming
00:14:53 00:15:00 here and look in how they write their
00:14:57 00:15:01 copy pictures that they found I mean
00:15:00 00:15:04 this looks like something straight out
00:15:01 00:15:04 of a li Express
00:15:05 00:15:19 they're using authorize.net that's
00:15:08 00:15:23 interesting it's a really you know
00:15:19 00:15:25 apologies that this is being so weird I
00:15:23 00:15:29 mean it's not my internet that's not my
00:15:25 00:15:32 computers for short Facebook but let's
00:15:29 00:15:36 go again with something else another one
00:15:32 00:15:40 you can use is bit dot Lee because again
00:15:36 00:15:42 this is a cloaking software or web based
00:15:40 00:15:46 software that allows you to cloak your
00:15:42 00:15:55 wink and people use it to do that and
00:15:46 00:15:57 let's try ringing this time now ring
00:15:55 00:15:59 could bring back a lot of results that
00:15:57 00:16:03 might have been too general but ok well
00:15:59 00:16:05 so we're getting some some results here
00:16:03 00:16:07 that we can look at like this got 10,000
00:16:05 00:16:15 likes that's notable enough to take a
00:16:07 00:16:18 look at and they got I was just actually
00:16:15 00:16:21 Pandora site that made jewelry is this
00:16:18 00:16:27 somebody stealing the Pandora name I did
00:16:21 00:16:29 not advise doing it powered by Zen cart
00:16:27 00:16:31 so this isn't a Shopify store but that's
00:16:29 00:16:33 irrelevant really when you're looking
00:16:31 00:16:37 for ideas because you could put it on
00:16:33 00:16:38 your store just as well their Facebook
00:16:37 00:16:41 link doesn't work I mean it's clearly
00:16:38 00:16:46 now and/or they're just stealing that
00:16:41 00:16:49 name all right however it gives you an
00:16:46 00:16:49 idea of a ring that sells
00:16:54 00:17:09 this is a Pokemon ring set by your
00:17:00 00:17:09 studio design is this ashecliffe I snore
00:17:10 00:17:16 hmm you know what this is what I do
00:17:14 00:17:18 yeah this is like this is how you do
00:17:16 00:17:20 research this is how you find ideas and
00:17:18 00:17:22 see what else is out there what's going
00:17:20 00:17:27 on this is clearly somebody dropped
00:17:22 00:17:29 maybe not their watermark and their
00:17:27 00:17:31 energies maybe not I don't know
00:17:29 00:17:33 but the way that you would know I'm not
00:17:31 00:17:35 gonna I'm not looking for Pokemon ideas
00:17:33 00:17:38 obviously I don't recommend that kind of
00:17:35 00:17:41 stuff but the way that you could go
00:17:38 00:17:44 about looking for this is see it's got
00:17:41 00:17:46 the store it's got the store thing right
00:17:44 00:17:48 in there but anyway you could save the
00:17:46 00:17:48 image
00:17:57 00:18:05 come over here to Google Images
00:18:06 00:18:16 wait that's not good to do how do you do
00:18:10 00:18:19 the Google search by images and then
00:18:16 00:18:22 once you upload that image Google will
00:18:19 00:18:29 bring back whatever search results it
00:18:22 00:18:32 can find on that image so let's take a
00:18:29 00:18:38 look here it's bringing back and or.net
00:18:32 00:18:43 images Pinterest of course I'm trying to
00:18:38 00:18:43 see if we can only express it shows up
00:18:44 00:18:57 yeah this is price of see what this is
00:18:49 00:19:00 all right so we got some results that
00:18:57 00:19:05 came back now we need to compare this is
00:19:00 00:19:11 like this little s for the heart in the
00:19:05 00:19:11 middle so that's right here right so
00:19:12 00:19:17 then we will be able to look at these
00:19:18 00:19:23 and this one already has two orders no
00:19:20 00:19:26 feedback on the store this one's got
00:19:23 00:19:28 some feedback and it's got sixteen
00:19:26 00:19:31 orders with a five-star rating so there
00:19:28 00:19:36 you go we just found that item that we
00:19:31 00:19:37 could now sell on our store if you know
00:19:36 00:19:39 I'm not saying that you figured out the
00:19:37 00:19:41 targeting just by looking at that but
00:19:39 00:19:44 then here's what you can do to figure
00:19:41 00:19:47 out the targeting is come right into
00:19:44 00:19:49 this post and start looking at the
00:19:47 00:19:52 people that said they love it or they
00:19:49 00:20:00 want it oh all right they just targeting
00:19:52 00:20:01 spanish-speaking people huh okay well
00:20:00 00:20:03 that could make it kind of difficult
00:20:01 00:20:06 that's not okay here we go here's
00:20:03 00:20:06 somebody that likes it
00:20:08 00:20:13 tagged her husband they get a poor her
00:20:14 00:20:19 however her likes her not down here
00:20:17 00:20:27 alright so that doesn't really help us
00:20:19 00:20:29 keep looking sure we'll find it I'm on
00:20:27 00:20:29 it
00:20:36 00:20:39 all right she doesn't have it either
00:20:57 00:21:01 they're getting back on all these huh
00:21:10 00:21:12 you
00:21:16 00:21:20 okay so eventually you're always going
00:21:18 00:21:23 to find one if you look long enough now
00:21:20 00:21:25 unfortunately this is not the greatest
00:21:23 00:21:27 example in the world because it looks
00:21:25 00:21:30 like they targeted spanish-speaking
00:21:27 00:21:32 people but you might still find some
00:21:30 00:21:34 interest in here and regardless the
00:21:32 00:21:36 method still works all right very rarely
00:21:34 00:21:38 are you going to run into a post saw
00:21:36 00:21:39 spanish-speaking people and if you do
00:21:38 00:21:41 you're just gonna have to move on but
00:21:39 00:21:46 you see some interests here already that
00:21:41 00:21:48 might work like fabulous dresses doesn't
00:21:46 00:21:52 show you how many likes it has because
00:21:48 00:21:53 we have a click on it 83,000 people so
00:21:52 00:21:56 this might be something that you can
00:21:53 00:21:58 target that might start giving you an
00:21:56 00:21:59 idea of the types of interests that
00:21:58 00:22:02 you're looking at when you're looking
00:21:59 00:22:05 for the people who are interested in
00:22:02 00:22:08 that item that you just found all right
00:22:05 00:22:13 let's actually take a look and see if we
00:22:08 00:22:13 can find an item that I plan on selling
00:22:27 00:22:35 all right so I put in two keywords here
00:22:31 00:22:36 chakras and bracelet because I want to
00:22:35 00:22:38 see if there's any posts out there
00:22:36 00:22:42 people that are selling these chakra
00:22:38 00:22:48 bracelets which it doesn't look like
00:22:42 00:22:52 there's too many that came back however
00:22:48 00:22:54 this is not the same thing something
00:22:52 00:23:05 similar let's take a look at their store
00:22:54 00:23:05 spirit tribe here's someone 495
00:23:11 00:23:18 now this is a rare situation where the
00:23:15 00:23:23 founder actually commented on a stone
00:23:18 00:23:28 thing and we can go and look at her legs
00:23:23 00:23:28 cuz she's obviously our ideal customer
00:23:44 00:23:48 gypsy dharma could be something
00:24:11 00:24:16 who likes are kind of all over the place
00:24:13 00:24:18 I mean is there's some similarities and
00:24:16 00:24:35 some of this stuff but I'm looking for
00:24:18 00:24:39 the ones that definitely apply and to
00:24:35 00:24:41 513 that's not enough stargaze
00:24:39 00:24:54 tapestries I've seen that before but you
00:24:41 00:24:58 can't target that doesn't tell you
00:24:54 00:24:58 that's the community organization though
00:24:59 00:25:13 in the store so you get it I would go
00:25:10 00:25:16 through and one page that seemed like it
00:25:13 00:25:18 could be a good idea but this is where a
00:25:16 00:25:21 lot of people make their mistake
00:25:18 00:25:23 honestly they don't target enough I'm
00:25:21 00:25:25 guilty of it too sometimes we just want
00:25:23 00:25:26 to try to get our product up and launch
00:25:25 00:25:30 and we think that it's just gonna be an
00:25:26 00:25:32 easy target but in all reality like I've
00:25:30 00:25:34 said from the beginning you don't need
00:25:32 00:25:36 to over complicate the process when it
00:25:34 00:25:39 comes to targeting but you do need to
00:25:36 00:25:41 put the time in to find the the right
00:25:39 00:25:42 people you know if you don't find the
00:25:41 00:25:44 right people if you don't narrow in on
00:25:42 00:25:49 the right interest you could have a
00:25:44 00:25:51 great product it's never gonna sell so
00:25:49 00:25:54 you really need to make sure that you
00:25:51 00:25:56 take the time to go through and there's
00:25:54 00:25:59 several ways to target this is just one
00:25:56 00:26:02 but this can be a very powerful way of
00:25:59 00:26:04 targeting because you're really going
00:26:02 00:26:05 right to the source you're going right
00:26:04 00:26:11 to the people that are basically like
00:26:05 00:26:14 brand ambassadors for you Buddhism
00:26:11 00:26:14 that's a good one
00:26:14 00:26:25 I didn't need to do that all right well
00:26:20 00:26:27 I just messin oh yeah because we're back
00:26:25 00:26:28 to gypsy Dharma all right so enough on
00:26:27 00:26:30 that I guess I was actually doing that
00:26:28 00:26:32 for real because I'm interested in that
00:26:30 00:26:36 so another thing though that we can do
00:26:32 00:26:40 then is uh you know I could still come
00:26:36 00:26:43 back down through here super love it and
00:26:40 00:26:45 you know see it again if there's any
00:26:43 00:26:53 more things in common with any of these
00:26:45 00:26:57 other people her likes work as well I am
00:26:53 00:26:59 that's interesting that could be
00:26:57 00:27:09 something you see how many likes they
00:26:59 00:27:11 have I'm guessing that a lot 421 not I'm
00:27:09 00:27:13 not gonna some are gonna search through
00:27:11 00:27:20 everything here but I didn't want to
00:27:13 00:27:21 take just a quick scroll I would search
00:27:20 00:27:29 through if I was just doing it myself
00:27:21 00:27:33 but for the purpose of the video but
00:27:29 00:27:34 these are all not bad interests for I
00:27:33 00:27:37 mean I can tell just by looking at this
00:27:34 00:27:42 that these are people that are clearly
00:27:37 00:27:47 into this niche alright so they fit the
00:27:42 00:27:50 profile all the way around
00:27:47 00:27:53 alright now instead of return as many
00:27:50 00:27:55 posts as I wanted to that could be
00:27:53 00:27:59 because i used the word bracelet so i
00:27:55 00:28:03 can come back into a post about you know
00:27:59 00:28:12 how to try the this one first and use
00:28:03 00:28:15 chakras as the keyword now you can see
00:28:12 00:28:18 if any photos come up now nothing came
00:28:15 00:28:18 back all right how about chakra now I
00:28:18 00:28:22 eat that long
00:28:37 00:28:45 all right so this brought back this
00:28:43 00:28:48 right here they're doing a free bus
00:28:45 00:28:51 shipping offer on something very similar
00:28:48 00:28:55 to what I want to sell and it's a yoga
00:28:51 00:28:59 site they got one point five thousand
00:28:55 00:29:01 likes they put two lakes and then which
00:28:59 00:29:04 is kind of weird
00:29:01 00:29:04 ReadySet deals
00:29:18 00:29:24 1,400 people but they're doing the dirt
00:29:22 00:29:27 I mean they're doing the same strategy
00:29:24 00:29:29 we toked about so I don't understand
00:29:27 00:29:37 why they have two links that's kind of
00:29:29 00:29:37 weird they got all kinds of categories
00:29:37 00:29:43 so this could bring you to even other
00:29:40 00:29:50 ideas that are in there I know that this
00:29:43 00:29:51 phone case very well for some people so
00:29:50 00:29:55 you get the idea
00:29:51 00:29:59 all right of that so now I can come
00:29:55 00:30:00 through and do some targeting they've
00:29:59 00:30:02 already done the work for me in a lot of
00:30:00 00:30:05 ways they've already they've already
00:30:02 00:30:08 spent the money for me to come in here
00:30:05 00:30:19 and see who the people were that were
00:30:08 00:30:23 most interested like this person three
00:30:19 00:30:26 for me that's somebody that really likes
00:30:23 00:30:29 what they see she wants it for the whole
00:30:26 00:30:35 family you can come here and look at her
00:30:29 00:30:41 likes and on and on it goes and this is
00:30:35 00:30:46 this is what this is what you can do to
00:30:41 00:30:50 research not only find new product ideas
00:30:46 00:30:53 but to also then go through and research
00:30:50 00:30:55 the audience for those products now she
00:30:53 00:30:58 doesn't have a lot of likes on here so I
00:30:55 00:30:58 should be able to find something
00:31:04 00:31:20 all her stuff is kind of healing hugs he
00:31:14 00:31:21 has something to do with this I mean I
00:31:20 00:31:23 already know because I've done like
00:31:21 00:31:29 niche research that the chakra is a
00:31:23 00:31:31 Hindu thing from that culture so Hindu
00:31:29 00:31:35 Buddhism you know that kind of stuff I
00:31:31 00:31:37 already know is obvious matches to it I
00:31:35 00:31:39 didn't really see too much of that on
00:31:37 00:31:46 there but I don't know it may be healing
00:31:39 00:31:46 hugs the heart chakra
00:31:53 00:31:58 so this has something to do with it I
00:31:56 00:32:09 don't you know this could be like an
00:31:58 00:32:11 interest to just keep in mind because it
00:32:09 00:32:12 is good start getting a little general
00:32:11 00:32:14 people might like this but not
00:32:12 00:32:16 necessarily be interested in the chakras
00:32:14 00:32:20 because healing hugs I mean this is just
00:32:16 00:32:23 kind of a feel-good type of page so
00:32:20 00:32:25 doesn't necessarily mean that you are
00:32:23 00:32:27 one in the same with people that like
00:32:25 00:32:29 chakras and believe in the balance of
00:32:27 00:32:33 energy points in your in your body
00:32:29 00:32:34 so again just ideas and ideas and ideas
00:32:33 00:32:36 and you want to find the best ones and
00:32:34 00:32:40 then you want to test them as you get
00:32:36 00:32:42 started all right and that's exactly how
00:32:40 00:32:43 I'm going about doing my search I mean
00:32:42 00:32:45 I'm thinking about using all three of
00:32:43 00:32:49 these at least taking them to the next
00:32:45 00:32:52 step of putting them into putting them
00:32:49 00:32:53 into audience insights and see what
00:32:52 00:32:55 comes back and what type of audience I
00:32:53 00:33:02 can build around these and what type of
00:32:55 00:33:06 affinity that they would have as a
00:33:02 00:33:09 matter of fact I guess let's take it one
00:33:06 00:33:14 step further you will get this really
00:33:09 00:33:16 quickly as you can see here my ads still
00:33:14 00:33:20 not running I watch these this morning
00:33:16 00:33:30 it's stupid I understand but anyway
00:33:20 00:33:33 what's going on each insights alrighty
00:33:30 00:33:39 then let's first type in gives the
00:33:33 00:33:39 Dharma we get a result back
00:33:42 00:33:47 now I already assumed that this is going
00:33:45 00:33:51 to be mostly women even though it's a
00:33:47 00:33:53 unisex bracelet so that it brings us
00:33:51 00:33:55 some different types of things back but
00:33:53 00:33:57 let's take a look just at the three
00:33:55 00:34:00 interests we found and see what happens
00:33:57 00:34:01 if we put them all in trans art isn't
00:34:00 00:34:11 even something we can do so that doesn't
00:34:01 00:34:13 matter Buddhism as a community I don't
00:34:11 00:34:17 know if this is the right one it's too
00:34:13 00:34:20 bad you can't be everyone this one three
00:34:17 00:34:24 hundred sixty-two thousand people or
00:34:20 00:34:33 this response up six million so I can't
00:34:24 00:34:35 be the right one but unfortunately you
00:34:33 00:34:37 know you can't always control what shows
00:34:35 00:34:40 up so I guess we would just have to work
00:34:37 00:34:41 with gypsy Dharma here which already
00:34:40 00:34:43 using that bad I'm an interest size that
00:34:41 00:34:45 means three hundred fifty thousand s
00:34:43 00:34:47 have a really high affinity score unto
00:34:45 00:34:50 itself but you can also then of course
00:34:47 00:34:57 check out some of these pages as well
00:34:50 00:35:00 fourth dimension designs this is giving
00:34:57 00:35:02 me some good ideas actually some of my
00:35:00 00:35:05 other products as well how many PA
00:35:02 00:35:10 choice today uh only 32,000 let's see if
00:35:05 00:35:10 that comes up them fourth dimension
00:35:11 00:35:15 mmm-hmm that's different that's software
00:35:20 00:35:26 Gumbel gypsy what's that all about
00:35:30 00:35:48 57,000 people doesn't really look like
00:35:39 00:35:48 it's needed
00:35:53 00:36:11 this is interesting however mystik cave
00:35:57 00:36:12 crystal healing jewelry so anyway I mean
00:36:11 00:36:14 I'm not gonna go through the entire
00:36:12 00:36:16 process here but this is already really
00:36:14 00:36:18 good start this is probably an OK
00:36:16 00:36:24 audience to target just on its own
00:36:18 00:36:26 really because it falls right into the
00:36:24 00:36:29 sweet spot for a good testing audience
00:36:26 00:36:31 so and it brings up some other cool
00:36:29 00:36:32 ideas here as well that if this audience
00:36:31 00:36:34 does well you could test and kind of
00:36:32 00:36:38 branch out into some of these other
00:36:34 00:36:43 ideas to see what else might do well on
00:36:38 00:36:45 the you know at the same time so I think
00:36:43 00:36:47 that's about all I had I mean I hope
00:36:45 00:36:50 this was a lot of value for you guys
00:36:47 00:36:51 because you can do this with anything I
00:36:50 00:36:53 mean Facebook is where we sell them
00:36:51 00:36:55 believe me there are a lot of people out
00:36:53 00:36:57 there on Facebook selling remember just
00:36:55 00:37:00 because somebody else salts something
00:36:57 00:37:02 doesn't mean that you can't and just
00:37:00 00:37:04 because somebody put something up on
00:37:02 00:37:06 Facebook if you go through and you do
00:37:04 00:37:08 the targeting as we just toked about
00:37:06 00:37:10 where you look at the people you know
00:37:08 00:37:13 they may have targeted incorrectly and
00:37:10 00:37:15 just got like a lucky cross-section
00:37:13 00:37:17 where they found some of the really
00:37:15 00:37:19 passionate people but you know for
00:37:17 00:37:22 example let's say something like and
00:37:19 00:37:25 this is just an example okay but say
00:37:22 00:37:27 this for example 1.5 thousand likes
00:37:25 00:37:29 alright it's only at one point five
00:37:27 00:37:31 thousand because clearly they turn the
00:37:29 00:37:34 campaign off alright winning campaigns
00:37:31 00:37:36 like big winning campaigns go well over
00:37:34 00:37:37 at one point five thousand likes as you
00:37:36 00:37:41 just saw they can go into the hundreds
00:37:37 00:37:43 of thousands of likes so for this to
00:37:41 00:37:44 have shut off at one point five thousand
00:37:43 00:37:46 it's not it's not difficult to get
00:37:44 00:37:48 fifteen hundred likes on a post it
00:37:46 00:37:49 doesn't even cost that much money to get
00:37:48 00:37:52 fifteen hundred likes on a post if your
00:37:49 00:37:55 targeted correctly so that means that
00:37:52 00:37:56 they were not targeted to a point where
00:37:55 00:37:58 they were selling them Rockies because
00:37:56 00:38:00 it wasn't worth it for them to keep it
00:37:58 00:38:02 going otherwise of course they would
00:38:00 00:38:03 have kept it going however if I come
00:38:02 00:38:05 through
00:38:03 00:38:07 and I look at the comments and I find
00:38:05 00:38:09 the people that point out to me those
00:38:07 00:38:11 really passionate niches because I can
00:38:09 00:38:14 almost guarantee that they didn't do
00:38:11 00:38:17 that then that could be opening up all
00:38:14 00:38:19 new target this could be a winning
00:38:17 00:38:20 product I believe it has the potential
00:38:19 00:38:22 to be a winning product this is actually
00:38:20 00:38:26 very similar to the one that I want to
00:38:22 00:38:31 sell and I know that that's a very
00:38:26 00:38:37 passionate niche so it's all about
00:38:31 00:38:39 targeting if you can target better then
00:38:37 00:38:41 competition is a good thing because they
00:38:39 00:38:43 can help give you ideas and help you
00:38:41 00:38:45 find ideas and also help you narrow it
00:38:43 00:38:46 on the audience without even knowing it
00:38:45 00:38:49 and then you can go out and use that
00:38:46 00:38:50 information that do it better and make
00:38:49 00:38:53 more money all right
00:38:50 00:38:56 so understand that when you're looking
00:38:53 00:38:58 at this now some things of course are
00:38:56 00:38:59 better to stay away from like you know
00:38:58 00:39:11 if you're looking at some of these
00:38:59 00:39:12 nursing shirts and nurses or veterans
00:39:11 00:39:14 either one that we looked at where
00:39:12 00:39:18 you're seeing some of these short ideas
00:39:14 00:39:20 like nurses got your six really good
00:39:18 00:39:23 shirt design again using the flag of
00:39:20 00:39:25 course as I said the swags been done to
00:39:23 00:39:28 death you know it says they launched
00:39:25 00:39:29 this on September 4th some people out
00:39:28 00:39:32 there would be tempted to steal this and
00:39:29 00:39:33 try to do them themselves but chances
00:39:32 00:39:36 are if somebody's already gotten to this
00:39:33 00:39:39 level of likes and shares and comments
00:39:36 00:39:41 that you're not going to be able to just
00:39:39 00:39:44 duplicate this they probably already hit
00:39:41 00:39:46 the market pretty hard with this but you
00:39:44 00:39:48 can come to their page and again start
00:39:46 00:39:50 doing that research start getting ideas
00:39:48 00:39:53 seeing what kind of stuff this that
00:39:50 00:39:55 sells right like this one clearly they
00:39:53 00:39:57 thought clearly this one didn't sell
00:39:55 00:39:58 because they only got three mics so they
00:39:57 00:40:00 must have shut this ad off like
00:39:58 00:40:04 immediately
00:40:00 00:40:07 but looking at the different types of
00:40:04 00:40:10 ideas here that they have stuff that
00:40:07 00:40:12 works stuff that didn't work and doing
00:40:10 00:40:14 the research on the stuff that did work
00:40:12 00:40:16 and then just taking it narrowing it
00:40:14 00:40:17 down down and putting in your due
00:40:16 00:40:18 diligence
00:40:17 00:40:21 and looks like they got a lot of stuff
00:40:18 00:40:23 that doesn't work but you know that one
00:40:21 00:40:24 shirt that did work is something that
00:40:23 00:40:27 could have made up for all these failed
00:40:24 00:40:31 campaigns if they even I don't even know
00:40:27 00:40:33 if they advertise all these but the idea
00:40:31 00:40:35 is that that winning campaign can make
00:40:33 00:40:37 up for all the other ones didn't fail
00:40:35 00:40:40 but you can see here they tried
00:40:37 00:40:43 something and it didn't work obviously
00:40:40 00:40:45 like that and they they redesign they
00:40:43 00:40:48 took feedback I guess and they they
00:40:45 00:40:51 worked on their image and they
00:40:48 00:40:56 transformed it into this one all the way
00:40:51 00:41:04 at the top which is clearly killing it
00:40:56 00:41:06 for them you know so right looks like
00:41:04 00:41:12 they tested this out a few times and try
00:41:06 00:41:15 to figure it out oh are you kidding me
00:41:12 00:41:17 this is some fraud whatever I is that I
00:41:15 00:41:22 mean son frauds a multi-million dollar
00:41:17 00:41:24 ecommerce print but some drug is a great
00:41:22 00:41:25 place that you can do research so that
00:41:24 00:41:28 actually works now if you're doing
00:41:25 00:41:30 research on t-shirts of course you know
00:41:28 00:41:35 they put out lots of shirts and lots of
00:41:30 00:41:40 designs and they're testing a lot so
00:41:35 00:41:42 some frog is this cool great place to
00:41:40 00:41:44 get ideas all right so I'm going to end
00:41:42 00:41:46 it there I tried to keep it quick I know
00:41:44 00:41:48 that's it be a good video and then it
00:41:46 00:41:51 turns out to be almost 45 minutes long
00:41:48 00:41:53 but I think that that will have a lot of
00:41:51 00:41:55 value to a lot of people not only just
00:41:53 00:41:57 for t-shirts again remember I mean
00:41:55 00:41:59 t-shirts is a huge huge thing that you
00:41:57 00:42:01 can make a lot of money on and this is a
00:41:59 00:42:03 great way to find that it is for shirts
00:42:01 00:42:05 but at the same time you can use the
00:42:03 00:42:09 keyword as we as I showed you for
00:42:05 00:42:12 anything with Facebook to find you know
00:42:09 00:42:14 rings bracelets necklaces and whatever
00:42:12 00:42:15 whatever it is you want to search okay
00:42:14 00:42:17 you can come in here and you can use
00:42:15 00:42:20 this graph searching the way that I
00:42:17 00:42:23 showed you just posts about and then
00:42:20 00:42:26 using the quotations for keywords to
00:42:23 00:42:29 find anything alright so hopefully you
00:42:26 00:42:30 found that valuable and for this a lot
00:42:29 00:42:32 of you have Pro
00:42:30 00:42:34 we never seen that method before and I
00:42:32 00:42:35 think that you're gonna be able to take
00:42:34 00:42:37 that and find a lot of great ideas and
00:42:35 00:42:39 then take it a step further find the
00:42:37 00:42:41 people that are most engaged in those
00:42:39 00:42:43 post and do some research then look at
00:42:41 00:42:45 their pages and that can really help you
00:42:43 00:42:47 narrow in on some targeting interest all
00:42:45 00:42:50 right let me know in the comments if you
00:42:47 00:42:52 like this video ask any questions that
00:42:50 00:42:52 you may have I will see you in the next
00:42:52 00:42:54 one
00:42:52 00:42:56 till then have a great day we're very
00:42:54 00:42:57 evening a great afternoon wherever you
00:42:56 00:43:01 are whatever time it is right now and
00:42:57 00:43:01 well I will tok to you later