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Shopify Course Module 16 - Custom Audiences and Lookalikes

Published on: December 7 2022 by Nick Peroni

Shopify Course Module 16 - Custom Audiences and Lookalikes

Shopify Course Module 16 - Custom Audiences and Lookalikes

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00:00:00 00:00:05 hey what's going on econ entrepreneurs
00:00:02 00:00:08 Nick here today I'm going to get into
00:00:05 00:00:10 one of the final video modules of this
00:00:08 00:00:13 beginning series really the ABC
00:00:10 00:00:14 scratched profits store and this one is
00:00:13 00:00:18 going to be custom audiences and
00:00:14 00:00:19 look-alike audiences originally I was
00:00:18 00:00:21 going to do two separate ones but
00:00:19 00:00:24 there's such small short topics that I'm
00:00:21 00:00:25 just going to just go through them all
00:00:24 00:00:28 right now together
00:00:25 00:00:30 alright so custom audiences are really
00:00:28 00:00:32 powerful because what they allow you to
00:00:30 00:00:34 do is create an audience based off
00:00:32 00:00:37 traffic to your store
00:00:34 00:00:41 all right in the way that I do it with a
00:00:37 00:00:45 general store is I create audiences for
00:00:41 00:00:49 each of my most popular products ok and
00:00:45 00:00:52 what that does for me is gives me an
00:00:49 00:00:54 audience to either retarget people that
00:00:52 00:00:56 went to that page and use that product
00:00:54 00:00:58 within purchase or it allows me to
00:00:56 00:01:01 create a look-alike audience for people
00:00:58 00:01:03 who viewed that product or even create a
00:01:01 00:01:06 localized volume from people who
00:01:03 00:01:09 purchase that product and then as well
00:01:06 00:01:11 you can use those look like audiences in
00:01:09 00:01:14 the future not only to reap our kit but
00:01:11 00:01:17 if you have other items you sell in that
00:01:14 00:01:19 same niche then you could create a
00:01:17 00:01:25 localized audience to test new products
00:01:19 00:01:26 to that same audience ok so where we're
00:01:25 00:01:29 going to start is by showing you just
00:01:26 00:01:32 the different types of audiences you can
00:01:29 00:01:35 create alright so now let me pull up my
00:01:32 00:01:39 store really quickly alright so we are
00:01:35 00:01:41 in the store today today I'm out now I'm
00:01:39 00:01:46 a minister here we go we're going to go
00:01:41 00:01:50 to the products and let's take a look
00:01:46 00:01:52 first at the electric love water
00:01:50 00:01:58 products so there's no human elephant
00:01:52 00:02:04 um you just type them in there's the
00:01:58 00:02:06 wheats up there's the mermaid blanket
00:02:04 00:02:09 alright these are my three best selling
00:02:06 00:02:12 products right now all of them are doing
00:02:09 00:02:14 okay I mean you're only running it like
00:02:12 00:02:15 five ten dollar budget still
00:02:14 00:02:17 they're all going okay the three of
00:02:15 00:02:20 those are responsible for me basically
00:02:17 00:02:24 doing hundred-dollar days now for the
00:02:20 00:02:26 most part and those three products on
00:02:24 00:02:32 which I plan to continue focusing okay
00:02:26 00:02:34 so each of these we want to create
00:02:32 00:02:36 basically you know I have a lot of
00:02:34 00:02:38 products in my store right but I don't
00:02:36 00:02:39 create an audience for every single
00:02:38 00:02:42 product that would be that would just
00:02:39 00:02:43 take a long time you could do that if
00:02:42 00:02:46 you really wanted to and you would just
00:02:43 00:02:47 have your be flooded with audiences in
00:02:46 00:02:52 here but half of them will never amount
00:02:47 00:02:54 to anything because if you don't get if
00:02:52 00:02:57 you don't get enough visitors to that
00:02:54 00:03:00 page for that product then it's not
00:02:57 00:03:02 going to become a real audience right
00:03:00 00:03:03 it's just going to be it's just going to
00:03:02 00:03:06 look like this it's just an if the
00:03:03 00:03:08 audience too small you know so I only
00:03:06 00:03:09 ever pick the ones that seem to be
00:03:08 00:03:12 getting a lot of traffic now you say
00:03:09 00:03:13 well Nick how do you know you know
00:03:12 00:03:16 aren't you going to move down on some of
00:03:13 00:03:18 that traffic if you wait for a while to
00:03:16 00:03:20 see if it's popular and then and then
00:03:18 00:03:21 create the audience and actually no
00:03:20 00:03:23 that's not true
00:03:21 00:03:25 as you can see I created these audiences
00:03:23 00:03:28 last night it's a number seconds today
00:03:25 00:03:30 right now gorgeous and I created these
00:03:28 00:03:33 audiences that's right on the first and
00:03:30 00:03:36 they're already populated so what what
00:03:33 00:03:39 you're able to do when you create an
00:03:36 00:03:41 audience is set it to contain anybody
00:03:39 00:03:44 who visited within the last hundred and
00:03:41 00:03:46 eighty days I your pixel is old as long
00:03:44 00:03:48 as you have your pixel installed
00:03:46 00:03:51 properly your pixel is always tracking
00:03:48 00:03:53 all the traffic that comes in and out of
00:03:51 00:03:58 your store all right so as long as you
00:03:53 00:04:00 get your audience set up within six
00:03:58 00:04:03 months of launching that product then
00:04:00 00:04:04 you're going to be able to still create
00:04:03 00:04:06 the autonomically six month of course
00:04:04 00:04:09 but you know I launched the lead shots
00:04:06 00:04:13 about three weeks ago and it's tracking
00:04:09 00:04:15 all that traffic for me you know where
00:04:13 00:04:18 most of the any way to get 1,100 views
00:04:15 00:04:22 in this audience all right and you can
00:04:18 00:04:26 see you know all these is brought up
00:04:22 00:04:26 basically brought it up to see okay so
00:04:26 00:04:33 here's what we're going to do let me
00:04:32 00:04:36 show you the three different types of
00:04:33 00:04:39 audiences that you can really kind of
00:04:36 00:04:42 create here all right ignore ignore
00:04:39 00:04:44 these desires already for now so when
00:04:42 00:04:47 you come in here you'll go to create
00:04:44 00:04:48 audience custom audience and you see
00:04:47 00:04:49 there's a couple of different things
00:04:48 00:04:52 here I'm not really going to tok about
00:04:49 00:04:53 the other ones apps obviously none of us
00:04:52 00:04:55 are creating apps right now that I know
00:04:53 00:04:58 so I'm not going to even cover this
00:04:55 00:05:00 briefly customer files email addresses
00:04:58 00:05:02 you can upload email addresses and
00:05:00 00:05:05 Facebook well match those addresses with
00:05:02 00:05:07 Facebook profiles if it can and turn
00:05:05 00:05:09 that into an audience so if you have an
00:05:07 00:05:10 email address or an email list for your
00:05:09 00:05:12 business you can bring that into
00:05:10 00:05:15 Facebook try to create an audience that
00:05:12 00:05:17 part of those people with this book and
00:05:15 00:05:19 an engagement is a new one this allows
00:05:17 00:05:22 you to create a list of people based on
00:05:19 00:05:24 engaging with your content so could be
00:05:22 00:05:26 useful in some situations but for the
00:05:24 00:05:29 most part website traffic is what I find
00:05:26 00:05:32 the most useful if you have a niche
00:05:29 00:05:35 store you can create a master audience
00:05:32 00:05:36 of anybody that visit your store very
00:05:35 00:05:38 simple all right it's just going to base
00:05:36 00:05:41 it on the boat which is going to based
00:05:38 00:05:43 on your pixel so anybody who visits my
00:05:41 00:05:48 website here the bolded social store
00:05:43 00:05:50 pixel it'll include anybody in that now
00:05:48 00:05:52 I have a general store so this doesn't
00:05:50 00:05:54 do me very much because I have all kinds
00:05:52 00:05:55 of different niches and one audience for
00:05:54 00:05:57 a bunch of different niches isn't any
00:05:55 00:06:01 good the whole point of a custom
00:05:57 00:06:03 audiences you're able to you're able to
00:06:01 00:06:06 get an audience based around a specific
00:06:03 00:06:08 comment action right so if you had a cat
00:06:06 00:06:10 store for example then that would work
00:06:08 00:06:12 because anybody who visits your website
00:06:10 00:06:14 is obviously interested in cash so you
00:06:12 00:06:16 get a master audience of all those
00:06:14 00:06:18 people could be very beneficial to you
00:06:16 00:06:21 whenever you have a new product to
00:06:18 00:06:23 launch right you know before a general
00:06:21 00:06:25 store is I have people coming in some of
00:06:23 00:06:27 them like lead sock some of my Communion
00:06:25 00:06:27 tapestry to open one seat mermaid-like
00:06:27 00:06:29 it
00:06:27 00:06:30 putting an audience together of all
00:06:29 00:06:32 three of those it's not going to do me
00:06:30 00:06:36 any good because you know the next
00:06:32 00:06:39 product I launch two-thirds of that
00:06:36 00:06:41 audience may not be interested and so it
00:06:39 00:06:45 much more sense to focus in on a product
00:06:41 00:06:46 or a list of products and creating all
00:06:45 00:06:49 the is off of that all right what you
00:06:46 00:06:54 can do so I go to custom combination
00:06:49 00:06:58 alright and the very basic one most
00:06:54 00:07:00 basic is to traffic that visit to
00:06:58 00:07:01 certain page so you can do it by the URL
00:07:00 00:07:04 so you can come to whatever product
00:07:01 00:07:07 you're looking at if we go to the
00:07:04 00:07:10 bohemian tapestries one we would come to
00:07:07 00:07:14 this product here and then we would put
00:07:10 00:07:17 it in here so anybody that goes to this
00:07:14 00:07:19 page you know with a URL containing that
00:07:17 00:07:22 which is only going to be one page on my
00:07:19 00:07:26 website then they will be added to this
00:07:22 00:07:28 list hope that this 180 days include
00:07:26 00:07:29 past website traffic absolutely that's
00:07:28 00:07:33 all I was able to bring all those s
00:07:29 00:07:36 visitors and and basically this right
00:07:33 00:07:38 here with target arms are not target
00:07:36 00:07:41 this would be anybody anybody that goes
00:07:38 00:07:48 to that page will get put into this
00:07:41 00:07:50 audience all right so the other thing
00:07:48 00:07:52 that you can do this would be so what
00:07:50 00:07:53 I'm trying to say here this would be
00:07:52 00:07:56 regardless of this day purchase for if
00:07:53 00:07:58 they have the car or whatever they do so
00:07:56 00:07:59 this could be good for a book like
00:07:58 00:08:00 audience you always want to have like a
00:07:59 00:08:03 purpose for what you're going to use
00:08:00 00:08:10 that audience for right so if I get this
00:08:03 00:08:14 I already created the audience here Muse
00:08:10 00:08:20 right happen street views so if we would
00:08:14 00:08:24 call this tapestries you because this is
00:08:20 00:08:27 everybody that views this product okay
00:08:24 00:08:33 there's no exclusions there's no you
00:08:27 00:08:34 know there's no caveat to it all right
00:08:33 00:08:36 so now if we come here though let me
00:08:34 00:08:39 show you what I mean we can do a custom
00:08:36 00:08:42 combination for that same URL but we
00:08:39 00:08:45 could add an exclusion say we only want
00:08:42 00:08:47 people that view so that we can retarget
00:08:45 00:08:49 them all Facebook right you don't want
00:08:47 00:08:52 people who purchase you only want people
00:08:49 00:08:54 who viewed and maybe Add to Cart
00:08:52 00:08:56 or initiate checkout but they didn't
00:08:54 00:08:57 actually purchase because obviously you
00:08:56 00:09:00 don't want to retarget people that
00:08:57 00:09:03 purchased so you would come down here
00:09:00 00:09:07 and you could exclude the event for
00:09:03 00:09:10 purchase alright so now you have
00:09:07 00:09:14 everybody who saw this product but did
00:09:10 00:09:14 not complete a purchase so that would be
00:09:16 00:09:29 tapestry news no purchase however you
00:09:26 00:09:31 want to name it so that you know this is
00:09:29 00:09:33 another way to name and I think that
00:09:31 00:09:36 started here use a sachet a whole bunch
00:09:33 00:09:39 of stuff here ignore that tapestries use
00:09:36 00:09:41 no purchase alright so this also I know
00:09:39 00:09:43 includes Add to Cart and initiate out it
00:09:41 00:09:45 just doesn't include purchase so I could
00:09:43 00:09:47 create that so again these are different
00:09:45 00:09:49 purposes though this one would need to
00:09:47 00:09:51 create a look-alike audience because I
00:09:49 00:09:52 want everybody in that audience whether
00:09:51 00:09:54 they purchase or they didn't purchase
00:09:52 00:09:57 I want everybody who showed interest in
00:09:54 00:09:59 this product I go into that page this
00:09:57 00:10:01 one would be for retargeting so I don't
00:09:59 00:10:03 want people who purchased because I
00:10:01 00:10:06 don't want to retarget people who
00:10:03 00:10:07 already purchased right so let's try a
00:10:06 00:10:09 different one that we could do and get
00:10:07 00:10:14 even more specific if you wanted to you
00:10:09 00:10:16 don't have to do all this so we come in
00:10:14 00:10:20 and we put the URL in so we're still
00:10:16 00:10:23 dealing with the same product right now
00:10:20 00:10:23 let's add the
00:10:30 00:10:41 let's add the exclusion of purchase and
00:10:49 00:11:02 add to cart' and add new condition right
00:10:56 00:11:05 not that initiate checkout all right now
00:11:02 00:11:08 we use this this is a use only so this
00:11:05 00:11:09 is strictly people that only you the
00:11:08 00:11:11 products say you want to target people
00:11:09 00:11:12 who view to people who added to cart
00:11:11 00:11:15 differently well you could do this then
00:11:12 00:11:19 this would be tapestries use only
00:11:15 00:11:21 alright so they only viewed anybody who
00:11:19 00:11:23 went it step further to add the cart or
00:11:21 00:11:27 finish a checkout or purchase those
00:11:23 00:11:27 people are excluded from this audience
00:11:32 00:11:40 all right now what if we want to do in
00:11:38 00:11:42 that example so we more views only and
00:11:40 00:11:43 then we want traffic of course then we
00:11:42 00:11:47 would want to retarget the people who
00:11:43 00:11:55 added to cart differently so for that we
00:11:47 00:11:58 could do it like this so when we want to
00:11:55 00:12:00 start basing it off of a specific event
00:11:58 00:12:03 that's what we use this for you can
00:12:00 00:12:05 choose an event here to say again we
00:12:03 00:12:11 only want to target equal to added to
00:12:05 00:12:15 cart a new condition or initiate
00:12:11 00:12:18 checkout okay so here we go this is and
00:12:15 00:12:22 then we add the exclusion down here so
00:12:18 00:12:25 basically what this is is for people
00:12:22 00:12:26 they only added the cart or initiated
00:12:25 00:12:28 checkout so it's going to not include
00:12:26 00:12:30 people that view the products that
00:12:28 00:12:32 didn't add to cart or initiate checkout
00:12:30 00:12:35 right so this is a way that we can party
00:12:32 00:12:38 by a specific event in case these people
00:12:35 00:12:39 got this far but didn't purchase and say
00:12:38 00:12:41 you want to reach out to them very
00:12:39 00:12:44 specifically with a certain message in
00:12:41 00:12:45 the way that you advertise to them all
00:12:44 00:12:48 right so what we would have to do here
00:12:45 00:12:50 is we use something called a Content ID
00:12:48 00:12:51 at the end of every product you'll
00:12:50 00:12:52 notike this little set of numbers
00:12:51 00:12:55 alright so is going to be different and
00:12:52 00:12:57 unique to each product so you'll take
00:12:55 00:12:59 that set of numbers and that is the
00:12:57 00:13:01 parameter that you're used called
00:12:59 00:13:02 Content ID all right and you'll add the
00:13:01 00:13:08 value right here
00:13:02 00:13:09 same thing here so that now what that
00:13:08 00:13:11 does is it's just another way of
00:13:09 00:13:13 identifying that product all right
00:13:11 00:13:15 instead of using URL for this because
00:13:13 00:13:17 when you do it by event you have to use
00:13:15 00:13:20 a Content ID so for this one we're
00:13:17 00:13:23 specifically telling this audience to
00:13:20 00:13:26 only include people to Add to Cart or
00:13:23 00:13:28 initiate checkout on this content ID for
00:13:26 00:13:30 that product all right so that's the
00:13:28 00:13:32 audience we're going to get now again if
00:13:30 00:13:35 this is going to be for retargeting
00:13:32 00:13:37 purposes which is really the only reason
00:13:35 00:13:39 you would create this audience in the
00:13:37 00:13:43 first place then the exclusion that we
00:13:39 00:13:45 want to add down here is purchase all
00:13:43 00:13:47 right now you don't necessarily need to
00:13:45 00:13:48 add the content ID down here because it
00:13:47 00:13:51 doesn't matter we don't want people who
00:13:48 00:13:53 purchased period so you can just add
00:13:51 00:13:55 that event in there and what that does
00:13:53 00:13:57 now except it so that we're only getting
00:13:55 00:14:04 those people to the fans in their cart
00:13:57 00:14:06 before purchasing all right and then I
00:14:04 00:14:09 would name this basically that same
00:14:06 00:14:18 thing I created here which is tapestry
00:14:09 00:14:20 as Curt no purchase alright now just as
00:14:18 00:14:22 a note something like this is only
00:14:20 00:14:26 really going to be beneficial for you if
00:14:22 00:14:27 you have an audience with what we're I'm
00:14:26 00:14:30 sorry if you have a product that's
00:14:27 00:14:33 getting a lot of traffic alright because
00:14:30 00:14:36 something like this to even make sense
00:14:33 00:14:38 of using this you know you would just
00:14:36 00:14:40 have to have you would have to have a
00:14:38 00:14:42 lot of traffic coming in otherwise this
00:14:40 00:14:44 is going to be a small number of people
00:14:42 00:14:46 that Add to Cart and don't purchase but
00:14:44 00:14:48 for like a free post shipping offer for
00:14:46 00:14:49 example you know this could be very
00:14:48 00:14:52 beneficial because abandoned carts are
00:14:49 00:14:54 very high so you could have to Add to
00:14:52 00:14:57 Cart and you could you know you could be
00:14:54 00:14:59 targeting simply people that started the
00:14:57 00:15:01 checkout process but didn't finish it
00:14:59 00:15:03 maybe because they thought shipping was
00:15:01 00:15:06 too high which is usually the case and
00:15:03 00:15:09 you want to go back and try to get money
00:15:06 00:15:11 out of that maybe you create an ad that
00:15:09 00:15:13 offers a lower shipping price right some
00:15:11 00:15:15 you know something like that where you
00:15:13 00:15:17 throw in an extra for them
00:15:15 00:15:20 to try and scoop back some of that
00:15:17 00:15:25 traffic that you walk on the standard
00:15:20 00:15:27 cart so it can be beneficial if you are
00:15:25 00:15:30 if you're if you're getting a lot of
00:15:27 00:15:32 abandoned cart okay so I tried to do
00:15:30 00:15:34 that with the wheat socks as well
00:15:32 00:15:35 because I actually do think I've had a
00:15:34 00:15:37 lot of abandoned carts with the wheat
00:15:35 00:15:38 stoks so let's let's create one really
00:15:37 00:15:41 quickly because I didn't do that last
00:15:38 00:15:45 night so again we're going to do the
00:15:41 00:15:48 event based on wheat socks this is our
00:15:45 00:15:50 product idea for the wheat socks so we
00:15:48 00:15:54 come here the event we wanted to add to
00:15:50 00:15:57 cart add this parameter add new
00:15:54 00:15:59 condition you can see it says or so
00:15:57 00:16:01 that's what a new condition is this
00:15:59 00:16:06 event for this event so that means it's
00:16:01 00:16:09 including both of them the reason we do
00:16:06 00:16:10 both Add to Cart and MSG a check out is
00:16:09 00:16:13 simply so we make sure we're covering
00:16:10 00:16:15 both ends because I mean they're really
00:16:13 00:16:17 kind of the same thing in my opinion but
00:16:15 00:16:18 Facebook thinks are different so you
00:16:17 00:16:21 know you want to make sure you're
00:16:18 00:16:27 covering all right add the exclusion
00:16:21 00:16:29 event of a purchase 180 days and now
00:16:27 00:16:34 this is going to be our restok at the
00:16:29 00:16:36 cart or you could even name this because
00:16:34 00:16:38 essentially what this is is an abandoned
00:16:36 00:16:41 car audience so you could name it
00:16:38 00:16:46 whatever you wanted to I just usually
00:16:41 00:16:47 name it by the event ultimately you're
00:16:46 00:16:49 the woman has to understand your
00:16:47 00:16:50 audiences because when you started
00:16:49 00:16:51 running on a product you're going to
00:16:50 00:16:53 have a lot of audiences in here you got
00:16:51 00:16:57 to know what they are by looking at them
00:16:53 00:17:00 right so those are really the out left
00:16:57 00:17:05 ones that I'm going to tok about here
00:17:00 00:17:07 that you can do is a specific event for
00:17:05 00:17:08 purchase all right so say you want to
00:17:07 00:17:10 track your buyers audience for any
00:17:08 00:17:12 products so for the wheat stoks for
00:17:10 00:17:15 example I want to create a buyers
00:17:12 00:17:17 audience I add the Content ID again you
00:17:15 00:17:21 because you're doing an event you want
00:17:17 00:17:22 to buy Content ID so we do purchase then
00:17:21 00:17:24 there's no exclusions you have to add
00:17:22 00:17:26 because this one's very specific right
00:17:24 00:17:29 it's only people who purchase on this
00:17:26 00:17:35 Content ID 180 days
00:17:29 00:17:39 then I would call this we fire all right
00:17:35 00:17:41 and then that could be used for a local
00:17:39 00:17:44 audience right or you could use this as
00:17:41 00:17:47 a custom audience to run your products
00:17:44 00:17:49 in the future as a small test obviously
00:17:47 00:17:53 unless you have a super hot product this
00:17:49 00:17:56 isn't going to be a crazy number but
00:17:53 00:17:59 want to get through at least 20 to 50 I
00:17:56 00:18:01 think it's 20 yeah you have to have at
00:17:59 00:18:02 least 20 people to use it in an ad you
00:18:01 00:18:05 have to have at least a hundred people
00:18:02 00:18:07 to use it for creating a localized
00:18:05 00:18:10 audience which we're going to tok about
00:18:07 00:18:12 next so those are really the different
00:18:10 00:18:14 types of audiences that I would create
00:18:12 00:18:16 now the other one that I don't do often
00:18:14 00:18:18 but that you could create is if you
00:18:16 00:18:21 wanted to do like a niche audience all
00:18:18 00:18:23 right so again in here you would come to
00:18:21 00:18:26 custom combinations and then basically
00:18:23 00:18:35 you would use this condition function so
00:18:26 00:18:38 say we wanted to do one for do we knit
00:18:35 00:18:40 we're in trans think of all the
00:18:38 00:18:48 different items that I have let's open
00:18:40 00:18:52 them up all right so I have four items
00:18:48 00:18:53 in the collection all right another way
00:18:52 00:18:55 I could have done it I guess we need to
00:18:53 00:19:00 come to collections and you see the
00:18:55 00:19:02 smoking section collection because I
00:19:00 00:19:03 have one more but this is fine for now
00:19:02 00:19:05 we're just going to write you know what
00:19:03 00:19:09 I'll add all right so all five products
00:19:05 00:19:13 are included now okay so basically what
00:19:09 00:19:16 I'll do is I'll open each one up I'll
00:19:13 00:19:18 take the custom URL and I'll put it in
00:19:16 00:19:22 here and I'll add a new condition and
00:19:18 00:19:28 I'll do this for each one of them I just
00:19:22 00:19:28 did it for this offer right yeah
00:19:40 00:19:42 you
00:19:45 00:19:52 I have sold one of each of these
00:19:50 00:19:56 products by the way in case anybody's
00:19:52 00:19:57 wondering I've only marketed I don't
00:19:56 00:20:09 think I still the roughly being adjusted
00:19:57 00:20:11 song here and then one more condition is
00:20:09 00:20:14 the wheat sock
00:20:11 00:20:16 alright so now and you could go back and
00:20:14 00:20:18 edit this and at any point in time to
00:20:16 00:20:20 add more URLs after it's been created
00:20:18 00:20:23 but now what this will do is you see
00:20:20 00:20:25 it's for its or in here every time so
00:20:23 00:20:28 any traffic that needs to following
00:20:25 00:20:32 conditions this URL for this URL or that
00:20:28 00:20:34 URL or this URL for this URL will be
00:20:32 00:20:42 added to my audience
00:20:34 00:20:44 oh we've niche audience right and so now
00:20:42 00:20:47 anybody that visits any one of these
00:20:44 00:20:50 pages gets added in here and it'll
00:20:47 00:20:53 create an audience on that that I could
00:20:50 00:20:55 use in the future to specifically number
00:20:53 00:20:58 one I could create a localized audience
00:20:55 00:21:00 from it and test that out and number two
00:20:58 00:21:02 if this audience grows large enough over
00:21:00 00:21:03 time which if you're running a general
00:21:02 00:21:06 store over time then you know it
00:21:03 00:21:08 absolutely could if it grows large
00:21:06 00:21:10 enough over time you can just
00:21:08 00:21:12 specifically use this audience as your
00:21:10 00:21:14 first level of testing to see if a
00:21:12 00:21:16 product is going to have merit with
00:21:14 00:21:18 people that you already know are some of
00:21:16 00:21:20 the most passionate people in that niche
00:21:18 00:21:21 because they're the people who have
00:21:20 00:21:23 actually responded to your ad in the
00:21:21 00:21:26 past from all the interests that you
00:21:23 00:21:33 tested to look at the products that
00:21:26 00:21:37 you're promoting alright so once you
00:21:33 00:21:38 have that down the next part is
00:21:37 00:21:41 understanding how to create a look-alike
00:21:38 00:21:44 audience which is also very simple
00:21:41 00:21:45 however very powerful when you when you
00:21:44 00:21:48 use them all right so the one that we're
00:21:45 00:21:50 going to use second I'm going to do all
00:21:48 00:21:52 because I do want to test all of them
00:21:50 00:21:54 alright so let's start with mermaid
00:21:52 00:21:56 blanket view all right so you would just
00:21:54 00:21:58 come here and select the check mark and
00:21:56 00:21:59 then you would create look-alike
00:21:58 00:22:04 audience
00:21:59 00:22:05 I I don't know when you select a
00:22:04 00:22:07 checkmark it's supposed to it
00:22:05 00:22:09 automatikally but it didn't so whatever
00:22:07 00:22:11 all right so if mermaid blanket views is
00:22:09 00:22:13 the source country of course United
00:22:11 00:22:14 States and what's he planning on
00:22:13 00:22:17 targeting a different country about dr.
00:22:14 00:22:19 du United Kingdom and it would be able
00:22:17 00:22:21 to create me of localize based on this
00:22:19 00:22:23 audience to accept targeted to the
00:22:21 00:22:25 United Kingdom which could be a good
00:22:23 00:22:29 idea actually but I'm not quite ready
00:22:25 00:22:31 for international marketing yet alright
00:22:29 00:22:33 so United States and then usually in the
00:22:31 00:22:35 United States no matter what you choose
00:22:33 00:22:37 or what your audience is always one
00:22:35 00:22:39 percent it's going to be about two
00:22:37 00:22:40 million people all right now here's the
00:22:39 00:22:43 cool things that you can do with look
00:22:40 00:22:44 like you can do different percentages
00:22:43 00:22:47 based on relevance so just to explain
00:22:44 00:22:50 this for you I mean base book does right
00:22:47 00:22:53 here with one percent being those who
00:22:50 00:22:54 most likely match your source so your
00:22:53 00:22:56 source audience is of course the one
00:22:54 00:23:00 that you collected from your audience
00:22:56 00:23:03 right here and then the look like you
00:23:00 00:23:14 start at 1% and go all the way out as
00:23:03 00:23:18 far as you what to based on all right
00:23:14 00:23:20 letting you do that for some reason but
00:23:18 00:23:22 generally what it will do is you'll be
00:23:20 00:23:25 able to go as far out as you want to
00:23:22 00:23:27 based on relevance up to ten is going to
00:23:25 00:23:29 get you up to like you know 10 million
00:23:27 00:23:32 people but it's going to be a very very
00:23:29 00:23:34 very broad audience and you know this is
00:23:32 00:23:36 where your most specific I always start
00:23:34 00:23:38 with 1% you can go back and create more
00:23:36 00:23:41 percentages you can also do it from the
00:23:38 00:23:42 very beginning where if you click show
00:23:41 00:23:45 advanced option it'll give you the
00:23:42 00:23:48 ability to create up to six look-alike
00:23:45 00:23:55 audiences alright and then you can you
00:23:48 00:24:00 can stagger them however you want to so
00:23:55 00:24:00 generally if I was doing this I probably
00:24:01 00:24:09 do it like this or something scream or
00:24:04 00:24:09 maybe maybe like this
00:24:09 00:24:13 you know so what this allows you to do
00:24:11 00:24:16 is you can see here take report it will
00:24:13 00:24:19 do is it will break it out for you it
00:24:16 00:24:23 will break out a 1% look like a 1 the 2%
00:24:19 00:24:27 look like 2 to 4% four to six six to
00:24:23 00:24:30 eight eight to ten so that gives me six
00:24:27 00:24:35 different audience chunks of a total of
00:24:30 00:24:38 two four eight twelve sixteen 24 million
00:24:35 00:24:41 people so obviously these ones down here
00:24:38 00:24:42 are going to be you know kind of hit and
00:24:41 00:24:44 shoot what am I trying to say they're
00:24:42 00:24:45 going to be kind of like throwing darts
00:24:44 00:24:47 in the dark you're not going to know
00:24:45 00:24:50 really until you test them if they do
00:24:47 00:24:51 very well you know for a product like
00:24:50 00:24:53 this I'm not going to lie they they
00:24:51 00:24:55 could possibly do well because this is a
00:24:53 00:24:58 very broad application product because
00:24:55 00:25:00 it's a blanket all right so it is
00:24:58 00:25:03 possible that these audiences could do
00:25:00 00:25:07 well into the millions and millions like
00:25:03 00:25:10 that so when a mermaid blanket views I
00:25:07 00:25:12 am going to create multiple audiences
00:25:10 00:25:14 all right and I'm probably going to test
00:25:12 00:25:16 the first three of them originally to
00:25:14 00:25:19 see what they do now the reason it's
00:25:16 00:25:21 more beneficial to do it like that is
00:25:19 00:25:21 because there's no overlap when you do
00:25:21 00:25:24 it like that
00:25:21 00:25:27 Facebook is bracketing each one as
00:25:24 00:25:30 opposed to creating a 1% and then going
00:25:27 00:25:32 back and creating a 2% well when you do
00:25:30 00:25:34 that that 2% audience that you created
00:25:32 00:25:36 it's going to overlap the 1% that you
00:25:34 00:25:38 want refused if that makes sense so
00:25:36 00:25:40 that's the advantage to doing it that
00:25:38 00:25:42 way and you don't have to do six you can
00:25:40 00:25:45 do only three you know whatever you want
00:25:42 00:25:48 to do all right
00:25:45 00:25:51 and then for some products you know like
00:25:48 00:25:57 the wheat Sox for example we go we stok
00:25:51 00:26:00 views I'm not really too concerned about
00:25:57 00:26:01 charring this all the way out because I
00:26:00 00:26:03 don't think that there's going to be
00:26:01 00:26:05 people all the way into the you know
00:26:03 00:26:06 tens of millions they're interested in
00:26:05 00:26:09 buying this I think this is more like a
00:26:06 00:26:11 1 to 5 million audience that's the
00:26:09 00:26:14 largest that's interested in buying
00:26:11 00:26:17 wheat shots right so I'll just create a
00:26:14 00:26:17 1% for this one
00:26:17 00:26:23 champagne with the Bohemian tapestries
00:26:26 00:26:37 views create a look-alike event now
00:26:35 00:26:42 these local lights are populated yet
00:26:37 00:26:46 they take a couple math but that is an
00:26:42 00:26:48 overview of how you would do everything
00:26:46 00:26:51 from creating your custom audiences to
00:26:48 00:26:53 creating a local X alright so this is a
00:26:51 00:26:55 short video lesson half now along and
00:26:53 00:26:57 it's really just meant to show you how
00:26:55 00:26:59 these things work they're very simple to
00:26:57 00:27:02 use and understand once you've seen them
00:26:59 00:27:05 in action but they can be very powerful
00:27:02 00:27:08 this needs to be an absolute necessity
00:27:05 00:27:10 in your marketing arsenal when it comes
00:27:08 00:27:14 to scaling your products because you're
00:27:10 00:27:16 going to the local likes can create an
00:27:14 00:27:18 entire new revenue stream for you when
00:27:16 00:27:20 you're using them properly and they
00:27:18 00:27:22 allow you to retarget
00:27:20 00:27:24 they allow you to scale and they allow
00:27:22 00:27:27 you to test products in the future I
00:27:24 00:27:29 even had products in the past where I
00:27:27 00:27:31 have created a look-alike audience off
00:27:29 00:27:36 of them and then when I launch a new
00:27:31 00:27:39 product in that niche the actual
00:27:36 00:27:41 Facebook interest audience didn't work
00:27:39 00:27:44 but when I tested the look-alike on in
00:27:41 00:27:45 for that niche it did work so I don't
00:27:44 00:27:47 look like I wouldn't even been able to
00:27:45 00:27:51 sell that product but wouldn't look like
00:27:47 00:27:55 I was able to make money because it was
00:27:51 00:27:57 more dialed in for that niche than the
00:27:55 00:27:59 actual interests were so that's where
00:27:57 00:28:01 they can become really powerful and the
00:27:59 00:28:04 way that you use them because you are
00:28:01 00:28:06 actually tracking people who showed
00:28:04 00:28:08 interest in your product and a Facebook
00:28:06 00:28:11 does the rest service doing their magic
00:28:08 00:28:12 with their pixel you know and creating
00:28:11 00:28:15 that audience so that you can use that
00:28:12 00:28:17 in your marketing so questions comments
00:28:15 00:28:19 ideas thoughts feedback you can need
00:28:17 00:28:21 that below it's all pretty
00:28:19 00:28:24 straightforward it's just honestly look
00:28:21 00:28:25 like to our matter of tested testing the
00:28:24 00:28:27 percentages
00:28:25 00:28:30 testing them against conversion for as
00:28:27 00:28:33 cart testing them against converging for
00:28:30 00:28:35 purchase you know the adult manner of
00:28:33 00:28:36 testing different look like have worked
00:28:35 00:28:37 differently for all kinds of different
00:28:36 00:28:38 people
00:28:37 00:28:40 you know all kinds of different examples
00:28:38 00:28:44 of case studies of the way localize have
00:28:40 00:28:48 work generally for me 1% and 2% work the
00:28:44 00:28:50 best optimize for Add to Cart and
00:28:48 00:28:52 usually offer the views purchase book
00:28:50 00:28:54 like don't really work that well for me
00:28:52 00:28:56 purchase audiences usually it's the
00:28:54 00:28:58 views audience that works well for me
00:28:56 00:29:01 and I create my look-alike based off of
00:28:58 00:29:03 that and then I'll show you how I use my
00:29:01 00:29:05 look like in a different video when I
00:29:03 00:29:07 tok about ads and scaling because
00:29:05 00:29:11 that's going to be probably the next
00:29:07 00:29:13 video before I do custom merchandise to
00:29:11 00:29:15 kind of wrap out this series so I'm
00:29:13 00:29:17 going to end this video here I can't
00:29:15 00:29:19 feel free to share whereas anything
00:29:17 00:29:21 below poking down valuable I look
00:29:19 00:29:23 forward to speaking of you in the next
00:29:21 00:29:23 video