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Shopify Course Module 16 - Custom Audiences and Lookalikes

Published on: December 7 2022 by Nick Peroni

In this module, we will discuss how to create custom audiences and lookalikes on Shopify. Custom audiences and lookalikes are powerful tools that can help you reach potential customers who are more likely to convert.

Creating Custom Audiences:

1. Define your audience: Determine the characteristics of the audience you want to target, such as demographics, interests, and behaviors.

2. Create a custom audience: Use the Facebook Ads Manager to create a custom audience by uploading a CSV file or syncing your customer list.

3. Refine your audience: Use the Facebook Ads Manager to refine your custom audience by adding or excluding specific criteria.

Creating Lookalike Audiences:

1. Select your source audience: Choose a custom audience that represents your ideal customer.

2. Choose a country: Select the country where you want to find lookalike audiences.

3. Select audience size: Choose the size of the lookalike audience you want to create.

4. Create the lookalike audience: Use the Facebook Ads Manager to create the lookalike audience based on the source audience and selected criteria.

Creating custom and lookalike audiences can help you improve the effectiveness of your advertising campaigns. By targeting specific groups of people who are more likely to convert, you can increase your ROI and reach your business goals more efficiently. With the help of this module, you can easily create custom and lookalike audiences on Shopify and take your business to the next level.

Shopify Course Module 16 - Custom Audiences and Lookalikes

In this video module, Nick discusses the power of custom and lookalike audiences for retargeting and reaching out to potential customers. He explains the different types of audiences that can be created and the specific purposes they serve.

Types of Audiences:

1. Master Audience: Includes anyone who has visited the website within the last 180 days. Useful for niche stores.

2. Traffic-based Audience: Based on a specific URL, anyone who visits that page within the last 180 days will be added to the audience.

3. Views-only Audience: Includes only those who viewed a specific product. Can be useful for creating a lookalike audience.

4. Add-to-Cart Audience: Includes those who added a specific product to their cart but did not make a purchase. Useful for retargeting and creating specific messaging.

5. Initiate Checkout Audience: Includes those who initiated checkout for a specific product but did not make a purchase. Can be used for retargeting and messaging.

Creating custom and lookalike audiences is a powerful tool for e-commerce entrepreneurs to reach out to potential customers and retarget those who have shown interest in specific products. It is important to create audiences with specific purposes and to exclude those who have already made a purchase.

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