Shopify Course Module 16 - Custom Audiences and Lookalikes
Published on: December 7 2022 by Nick Peroni
Shopify Course Module 16 - Custom Audiences and Lookalikes
Table of Contents
Shopify Course Module 16 - Custom Audiences and Lookalikes
| startTime | durationTime | text |
| 00:00:00 | 00:00:05 | hey what's going on econ entrepreneurs |
| 00:00:02 | 00:00:08 | Nick here today I'm going to get into |
| 00:00:05 | 00:00:10 | one of the final video modules of this |
| 00:00:08 | 00:00:13 | beginning series really the ABC |
| 00:00:10 | 00:00:14 | scratched profits store and this one is |
| 00:00:13 | 00:00:18 | going to be custom audiences and |
| 00:00:14 | 00:00:19 | look-alike audiences originally I was |
| 00:00:18 | 00:00:21 | going to do two separate ones but |
| 00:00:19 | 00:00:24 | there's such small short topics that I'm |
| 00:00:21 | 00:00:25 | just going to just go through them all |
| 00:00:24 | 00:00:28 | right now together |
| 00:00:25 | 00:00:30 | alright so custom audiences are really |
| 00:00:28 | 00:00:32 | powerful because what they allow you to |
| 00:00:30 | 00:00:34 | do is create an audience based off |
| 00:00:32 | 00:00:37 | traffic to your store |
| 00:00:34 | 00:00:41 | all right in the way that I do it with a |
| 00:00:37 | 00:00:45 | general store is I create audiences for |
| 00:00:41 | 00:00:49 | each of my most popular products ok and |
| 00:00:45 | 00:00:52 | what that does for me is gives me an |
| 00:00:49 | 00:00:54 | audience to either retarget people that |
| 00:00:52 | 00:00:56 | went to that page and use that product |
| 00:00:54 | 00:00:58 | within purchase or it allows me to |
| 00:00:56 | 00:01:01 | create a look-alike audience for people |
| 00:00:58 | 00:01:03 | who viewed that product or even create a |
| 00:01:01 | 00:01:06 | localized volume from people who |
| 00:01:03 | 00:01:09 | purchase that product and then as well |
| 00:01:06 | 00:01:11 | you can use those look like audiences in |
| 00:01:09 | 00:01:14 | the future not only to reap our kit but |
| 00:01:11 | 00:01:17 | if you have other items you sell in that |
| 00:01:14 | 00:01:19 | same niche then you could create a |
| 00:01:17 | 00:01:25 | localized audience to test new products |
| 00:01:19 | 00:01:26 | to that same audience ok so where we're |
| 00:01:25 | 00:01:29 | going to start is by showing you just |
| 00:01:26 | 00:01:32 | the different types of audiences you can |
| 00:01:29 | 00:01:35 | create alright so now let me pull up my |
| 00:01:32 | 00:01:39 | store really quickly alright so we are |
| 00:01:35 | 00:01:41 | in the store today today I'm out now I'm |
| 00:01:39 | 00:01:46 | a minister here we go we're going to go |
| 00:01:41 | 00:01:50 | to the products and let's take a look |
| 00:01:46 | 00:01:52 | first at the electric love water |
| 00:01:50 | 00:01:58 | products so there's no human elephant |
| 00:01:52 | 00:02:04 | um you just type them in there's the |
| 00:01:58 | 00:02:06 | wheats up there's the mermaid blanket |
| 00:02:04 | 00:02:09 | alright these are my three best selling |
| 00:02:06 | 00:02:12 | products right now all of them are doing |
| 00:02:09 | 00:02:14 | okay I mean you're only running it like |
| 00:02:12 | 00:02:15 | five ten dollar budget still |
| 00:02:14 | 00:02:17 | they're all going okay the three of |
| 00:02:15 | 00:02:20 | those are responsible for me basically |
| 00:02:17 | 00:02:24 | doing hundred-dollar days now for the |
| 00:02:20 | 00:02:26 | most part and those three products on |
| 00:02:24 | 00:02:32 | which I plan to continue focusing okay |
| 00:02:26 | 00:02:34 | so each of these we want to create |
| 00:02:32 | 00:02:36 | basically you know I have a lot of |
| 00:02:34 | 00:02:38 | products in my store right but I don't |
| 00:02:36 | 00:02:39 | create an audience for every single |
| 00:02:38 | 00:02:42 | product that would be that would just |
| 00:02:39 | 00:02:43 | take a long time you could do that if |
| 00:02:42 | 00:02:46 | you really wanted to and you would just |
| 00:02:43 | 00:02:47 | have your be flooded with audiences in |
| 00:02:46 | 00:02:52 | here but half of them will never amount |
| 00:02:47 | 00:02:54 | to anything because if you don't get if |
| 00:02:52 | 00:02:57 | you don't get enough visitors to that |
| 00:02:54 | 00:03:00 | page for that product then it's not |
| 00:02:57 | 00:03:02 | going to become a real audience right |
| 00:03:00 | 00:03:03 | it's just going to be it's just going to |
| 00:03:02 | 00:03:06 | look like this it's just an if the |
| 00:03:03 | 00:03:08 | audience too small you know so I only |
| 00:03:06 | 00:03:09 | ever pick the ones that seem to be |
| 00:03:08 | 00:03:12 | getting a lot of traffic now you say |
| 00:03:09 | 00:03:13 | well Nick how do you know you know |
| 00:03:12 | 00:03:16 | aren't you going to move down on some of |
| 00:03:13 | 00:03:18 | that traffic if you wait for a while to |
| 00:03:16 | 00:03:20 | see if it's popular and then and then |
| 00:03:18 | 00:03:21 | create the audience and actually no |
| 00:03:20 | 00:03:23 | that's not true |
| 00:03:21 | 00:03:25 | as you can see I created these audiences |
| 00:03:23 | 00:03:28 | last night it's a number seconds today |
| 00:03:25 | 00:03:30 | right now gorgeous and I created these |
| 00:03:28 | 00:03:33 | audiences that's right on the first and |
| 00:03:30 | 00:03:36 | they're already populated so what what |
| 00:03:33 | 00:03:39 | you're able to do when you create an |
| 00:03:36 | 00:03:41 | audience is set it to contain anybody |
| 00:03:39 | 00:03:44 | who visited within the last hundred and |
| 00:03:41 | 00:03:46 | eighty days I your pixel is old as long |
| 00:03:44 | 00:03:48 | as you have your pixel installed |
| 00:03:46 | 00:03:51 | properly your pixel is always tracking |
| 00:03:48 | 00:03:53 | all the traffic that comes in and out of |
| 00:03:51 | 00:03:58 | your store all right so as long as you |
| 00:03:53 | 00:04:00 | get your audience set up within six |
| 00:03:58 | 00:04:03 | months of launching that product then |
| 00:04:00 | 00:04:04 | you're going to be able to still create |
| 00:04:03 | 00:04:06 | the autonomically six month of course |
| 00:04:04 | 00:04:09 | but you know I launched the lead shots |
| 00:04:06 | 00:04:13 | about three weeks ago and it's tracking |
| 00:04:09 | 00:04:15 | all that traffic for me you know where |
| 00:04:13 | 00:04:18 | most of the any way to get 1,100 views |
| 00:04:15 | 00:04:22 | in this audience all right and you can |
| 00:04:18 | 00:04:26 | see you know all these is brought up |
| 00:04:22 | 00:04:26 | basically brought it up to see okay so |
| 00:04:26 | 00:04:33 | here's what we're going to do let me |
| 00:04:32 | 00:04:36 | show you the three different types of |
| 00:04:33 | 00:04:39 | audiences that you can really kind of |
| 00:04:36 | 00:04:42 | create here all right ignore ignore |
| 00:04:39 | 00:04:44 | these desires already for now so when |
| 00:04:42 | 00:04:47 | you come in here you'll go to create |
| 00:04:44 | 00:04:48 | audience custom audience and you see |
| 00:04:47 | 00:04:49 | there's a couple of different things |
| 00:04:48 | 00:04:52 | here I'm not really going to tok about |
| 00:04:49 | 00:04:53 | the other ones apps obviously none of us |
| 00:04:52 | 00:04:55 | are creating apps right now that I know |
| 00:04:53 | 00:04:58 | so I'm not going to even cover this |
| 00:04:55 | 00:05:00 | briefly customer files email addresses |
| 00:04:58 | 00:05:02 | you can upload email addresses and |
| 00:05:00 | 00:05:05 | Facebook well match those addresses with |
| 00:05:02 | 00:05:07 | Facebook profiles if it can and turn |
| 00:05:05 | 00:05:09 | that into an audience so if you have an |
| 00:05:07 | 00:05:10 | email address or an email list for your |
| 00:05:09 | 00:05:12 | business you can bring that into |
| 00:05:10 | 00:05:15 | Facebook try to create an audience that |
| 00:05:12 | 00:05:17 | part of those people with this book and |
| 00:05:15 | 00:05:19 | an engagement is a new one this allows |
| 00:05:17 | 00:05:22 | you to create a list of people based on |
| 00:05:19 | 00:05:24 | engaging with your content so could be |
| 00:05:22 | 00:05:26 | useful in some situations but for the |
| 00:05:24 | 00:05:29 | most part website traffic is what I find |
| 00:05:26 | 00:05:32 | the most useful if you have a niche |
| 00:05:29 | 00:05:35 | store you can create a master audience |
| 00:05:32 | 00:05:36 | of anybody that visit your store very |
| 00:05:35 | 00:05:38 | simple all right it's just going to base |
| 00:05:36 | 00:05:41 | it on the boat which is going to based |
| 00:05:38 | 00:05:43 | on your pixel so anybody who visits my |
| 00:05:41 | 00:05:48 | website here the bolded social store |
| 00:05:43 | 00:05:50 | pixel it'll include anybody in that now |
| 00:05:48 | 00:05:52 | I have a general store so this doesn't |
| 00:05:50 | 00:05:54 | do me very much because I have all kinds |
| 00:05:52 | 00:05:55 | of different niches and one audience for |
| 00:05:54 | 00:05:57 | a bunch of different niches isn't any |
| 00:05:55 | 00:06:01 | good the whole point of a custom |
| 00:05:57 | 00:06:03 | audiences you're able to you're able to |
| 00:06:01 | 00:06:06 | get an audience based around a specific |
| 00:06:03 | 00:06:08 | comment action right so if you had a cat |
| 00:06:06 | 00:06:10 | store for example then that would work |
| 00:06:08 | 00:06:12 | because anybody who visits your website |
| 00:06:10 | 00:06:14 | is obviously interested in cash so you |
| 00:06:12 | 00:06:16 | get a master audience of all those |
| 00:06:14 | 00:06:18 | people could be very beneficial to you |
| 00:06:16 | 00:06:21 | whenever you have a new product to |
| 00:06:18 | 00:06:23 | launch right you know before a general |
| 00:06:21 | 00:06:25 | store is I have people coming in some of |
| 00:06:23 | 00:06:27 | them like lead sock some of my Communion |
| 00:06:25 | 00:06:27 | tapestry to open one seat mermaid-like |
| 00:06:27 | 00:06:29 | it |
| 00:06:27 | 00:06:30 | putting an audience together of all |
| 00:06:29 | 00:06:32 | three of those it's not going to do me |
| 00:06:30 | 00:06:36 | any good because you know the next |
| 00:06:32 | 00:06:39 | product I launch two-thirds of that |
| 00:06:36 | 00:06:41 | audience may not be interested and so it |
| 00:06:39 | 00:06:45 | much more sense to focus in on a product |
| 00:06:41 | 00:06:46 | or a list of products and creating all |
| 00:06:45 | 00:06:49 | the is off of that all right what you |
| 00:06:46 | 00:06:54 | can do so I go to custom combination |
| 00:06:49 | 00:06:58 | alright and the very basic one most |
| 00:06:54 | 00:07:00 | basic is to traffic that visit to |
| 00:06:58 | 00:07:01 | certain page so you can do it by the URL |
| 00:07:00 | 00:07:04 | so you can come to whatever product |
| 00:07:01 | 00:07:07 | you're looking at if we go to the |
| 00:07:04 | 00:07:10 | bohemian tapestries one we would come to |
| 00:07:07 | 00:07:14 | this product here and then we would put |
| 00:07:10 | 00:07:17 | it in here so anybody that goes to this |
| 00:07:14 | 00:07:19 | page you know with a URL containing that |
| 00:07:17 | 00:07:22 | which is only going to be one page on my |
| 00:07:19 | 00:07:26 | website then they will be added to this |
| 00:07:22 | 00:07:28 | list hope that this 180 days include |
| 00:07:26 | 00:07:29 | past website traffic absolutely that's |
| 00:07:28 | 00:07:33 | all I was able to bring all those s |
| 00:07:29 | 00:07:36 | visitors and and basically this right |
| 00:07:33 | 00:07:38 | here with target arms are not target |
| 00:07:36 | 00:07:41 | this would be anybody anybody that goes |
| 00:07:38 | 00:07:48 | to that page will get put into this |
| 00:07:41 | 00:07:50 | audience all right so the other thing |
| 00:07:48 | 00:07:52 | that you can do this would be so what |
| 00:07:50 | 00:07:53 | I'm trying to say here this would be |
| 00:07:52 | 00:07:56 | regardless of this day purchase for if |
| 00:07:53 | 00:07:58 | they have the car or whatever they do so |
| 00:07:56 | 00:07:59 | this could be good for a book like |
| 00:07:58 | 00:08:00 | audience you always want to have like a |
| 00:07:59 | 00:08:03 | purpose for what you're going to use |
| 00:08:00 | 00:08:10 | that audience for right so if I get this |
| 00:08:03 | 00:08:14 | I already created the audience here Muse |
| 00:08:10 | 00:08:20 | right happen street views so if we would |
| 00:08:14 | 00:08:24 | call this tapestries you because this is |
| 00:08:20 | 00:08:27 | everybody that views this product okay |
| 00:08:24 | 00:08:33 | there's no exclusions there's no you |
| 00:08:27 | 00:08:34 | know there's no caveat to it all right |
| 00:08:33 | 00:08:36 | so now if we come here though let me |
| 00:08:34 | 00:08:39 | show you what I mean we can do a custom |
| 00:08:36 | 00:08:42 | combination for that same URL but we |
| 00:08:39 | 00:08:45 | could add an exclusion say we only want |
| 00:08:42 | 00:08:47 | people that view so that we can retarget |
| 00:08:45 | 00:08:49 | them all Facebook right you don't want |
| 00:08:47 | 00:08:52 | people who purchase you only want people |
| 00:08:49 | 00:08:54 | who viewed and maybe Add to Cart |
| 00:08:52 | 00:08:56 | or initiate checkout but they didn't |
| 00:08:54 | 00:08:57 | actually purchase because obviously you |
| 00:08:56 | 00:09:00 | don't want to retarget people that |
| 00:08:57 | 00:09:03 | purchased so you would come down here |
| 00:09:00 | 00:09:07 | and you could exclude the event for |
| 00:09:03 | 00:09:10 | purchase alright so now you have |
| 00:09:07 | 00:09:14 | everybody who saw this product but did |
| 00:09:10 | 00:09:14 | not complete a purchase so that would be |
| 00:09:16 | 00:09:29 | tapestry news no purchase however you |
| 00:09:26 | 00:09:31 | want to name it so that you know this is |
| 00:09:29 | 00:09:33 | another way to name and I think that |
| 00:09:31 | 00:09:36 | started here use a sachet a whole bunch |
| 00:09:33 | 00:09:39 | of stuff here ignore that tapestries use |
| 00:09:36 | 00:09:41 | no purchase alright so this also I know |
| 00:09:39 | 00:09:43 | includes Add to Cart and initiate out it |
| 00:09:41 | 00:09:45 | just doesn't include purchase so I could |
| 00:09:43 | 00:09:47 | create that so again these are different |
| 00:09:45 | 00:09:49 | purposes though this one would need to |
| 00:09:47 | 00:09:51 | create a look-alike audience because I |
| 00:09:49 | 00:09:52 | want everybody in that audience whether |
| 00:09:51 | 00:09:54 | they purchase or they didn't purchase |
| 00:09:52 | 00:09:57 | I want everybody who showed interest in |
| 00:09:54 | 00:09:59 | this product I go into that page this |
| 00:09:57 | 00:10:01 | one would be for retargeting so I don't |
| 00:09:59 | 00:10:03 | want people who purchased because I |
| 00:10:01 | 00:10:06 | don't want to retarget people who |
| 00:10:03 | 00:10:07 | already purchased right so let's try a |
| 00:10:06 | 00:10:09 | different one that we could do and get |
| 00:10:07 | 00:10:14 | even more specific if you wanted to you |
| 00:10:09 | 00:10:16 | don't have to do all this so we come in |
| 00:10:14 | 00:10:20 | and we put the URL in so we're still |
| 00:10:16 | 00:10:23 | dealing with the same product right now |
| 00:10:20 | 00:10:23 | let's add the |
| 00:10:30 | 00:10:41 | let's add the exclusion of purchase and |
| 00:10:49 | 00:11:02 | add to cart' and add new condition right |
| 00:10:56 | 00:11:05 | not that initiate checkout all right now |
| 00:11:02 | 00:11:08 | we use this this is a use only so this |
| 00:11:05 | 00:11:09 | is strictly people that only you the |
| 00:11:08 | 00:11:11 | products say you want to target people |
| 00:11:09 | 00:11:12 | who view to people who added to cart |
| 00:11:11 | 00:11:15 | differently well you could do this then |
| 00:11:12 | 00:11:19 | this would be tapestries use only |
| 00:11:15 | 00:11:21 | alright so they only viewed anybody who |
| 00:11:19 | 00:11:23 | went it step further to add the cart or |
| 00:11:21 | 00:11:27 | finish a checkout or purchase those |
| 00:11:23 | 00:11:27 | people are excluded from this audience |
| 00:11:32 | 00:11:40 | all right now what if we want to do in |
| 00:11:38 | 00:11:42 | that example so we more views only and |
| 00:11:40 | 00:11:43 | then we want traffic of course then we |
| 00:11:42 | 00:11:47 | would want to retarget the people who |
| 00:11:43 | 00:11:55 | added to cart differently so for that we |
| 00:11:47 | 00:11:58 | could do it like this so when we want to |
| 00:11:55 | 00:12:00 | start basing it off of a specific event |
| 00:11:58 | 00:12:03 | that's what we use this for you can |
| 00:12:00 | 00:12:05 | choose an event here to say again we |
| 00:12:03 | 00:12:11 | only want to target equal to added to |
| 00:12:05 | 00:12:15 | cart a new condition or initiate |
| 00:12:11 | 00:12:18 | checkout okay so here we go this is and |
| 00:12:15 | 00:12:22 | then we add the exclusion down here so |
| 00:12:18 | 00:12:25 | basically what this is is for people |
| 00:12:22 | 00:12:26 | they only added the cart or initiated |
| 00:12:25 | 00:12:28 | checkout so it's going to not include |
| 00:12:26 | 00:12:30 | people that view the products that |
| 00:12:28 | 00:12:32 | didn't add to cart or initiate checkout |
| 00:12:30 | 00:12:35 | right so this is a way that we can party |
| 00:12:32 | 00:12:38 | by a specific event in case these people |
| 00:12:35 | 00:12:39 | got this far but didn't purchase and say |
| 00:12:38 | 00:12:41 | you want to reach out to them very |
| 00:12:39 | 00:12:44 | specifically with a certain message in |
| 00:12:41 | 00:12:45 | the way that you advertise to them all |
| 00:12:44 | 00:12:48 | right so what we would have to do here |
| 00:12:45 | 00:12:50 | is we use something called a Content ID |
| 00:12:48 | 00:12:51 | at the end of every product you'll |
| 00:12:50 | 00:12:52 | notike this little set of numbers |
| 00:12:51 | 00:12:55 | alright so is going to be different and |
| 00:12:52 | 00:12:57 | unique to each product so you'll take |
| 00:12:55 | 00:12:59 | that set of numbers and that is the |
| 00:12:57 | 00:13:01 | parameter that you're used called |
| 00:12:59 | 00:13:02 | Content ID all right and you'll add the |
| 00:13:01 | 00:13:08 | value right here |
| 00:13:02 | 00:13:09 | same thing here so that now what that |
| 00:13:08 | 00:13:11 | does is it's just another way of |
| 00:13:09 | 00:13:13 | identifying that product all right |
| 00:13:11 | 00:13:15 | instead of using URL for this because |
| 00:13:13 | 00:13:17 | when you do it by event you have to use |
| 00:13:15 | 00:13:20 | a Content ID so for this one we're |
| 00:13:17 | 00:13:23 | specifically telling this audience to |
| 00:13:20 | 00:13:26 | only include people to Add to Cart or |
| 00:13:23 | 00:13:28 | initiate checkout on this content ID for |
| 00:13:26 | 00:13:30 | that product all right so that's the |
| 00:13:28 | 00:13:32 | audience we're going to get now again if |
| 00:13:30 | 00:13:35 | this is going to be for retargeting |
| 00:13:32 | 00:13:37 | purposes which is really the only reason |
| 00:13:35 | 00:13:39 | you would create this audience in the |
| 00:13:37 | 00:13:43 | first place then the exclusion that we |
| 00:13:39 | 00:13:45 | want to add down here is purchase all |
| 00:13:43 | 00:13:47 | right now you don't necessarily need to |
| 00:13:45 | 00:13:48 | add the content ID down here because it |
| 00:13:47 | 00:13:51 | doesn't matter we don't want people who |
| 00:13:48 | 00:13:53 | purchased period so you can just add |
| 00:13:51 | 00:13:55 | that event in there and what that does |
| 00:13:53 | 00:13:57 | now except it so that we're only getting |
| 00:13:55 | 00:14:04 | those people to the fans in their cart |
| 00:13:57 | 00:14:06 | before purchasing all right and then I |
| 00:14:04 | 00:14:09 | would name this basically that same |
| 00:14:06 | 00:14:18 | thing I created here which is tapestry |
| 00:14:09 | 00:14:20 | as Curt no purchase alright now just as |
| 00:14:18 | 00:14:22 | a note something like this is only |
| 00:14:20 | 00:14:26 | really going to be beneficial for you if |
| 00:14:22 | 00:14:27 | you have an audience with what we're I'm |
| 00:14:26 | 00:14:30 | sorry if you have a product that's |
| 00:14:27 | 00:14:33 | getting a lot of traffic alright because |
| 00:14:30 | 00:14:36 | something like this to even make sense |
| 00:14:33 | 00:14:38 | of using this you know you would just |
| 00:14:36 | 00:14:40 | have to have you would have to have a |
| 00:14:38 | 00:14:42 | lot of traffic coming in otherwise this |
| 00:14:40 | 00:14:44 | is going to be a small number of people |
| 00:14:42 | 00:14:46 | that Add to Cart and don't purchase but |
| 00:14:44 | 00:14:48 | for like a free post shipping offer for |
| 00:14:46 | 00:14:49 | example you know this could be very |
| 00:14:48 | 00:14:52 | beneficial because abandoned carts are |
| 00:14:49 | 00:14:54 | very high so you could have to Add to |
| 00:14:52 | 00:14:57 | Cart and you could you know you could be |
| 00:14:54 | 00:14:59 | targeting simply people that started the |
| 00:14:57 | 00:15:01 | checkout process but didn't finish it |
| 00:14:59 | 00:15:03 | maybe because they thought shipping was |
| 00:15:01 | 00:15:06 | too high which is usually the case and |
| 00:15:03 | 00:15:09 | you want to go back and try to get money |
| 00:15:06 | 00:15:11 | out of that maybe you create an ad that |
| 00:15:09 | 00:15:13 | offers a lower shipping price right some |
| 00:15:11 | 00:15:15 | you know something like that where you |
| 00:15:13 | 00:15:17 | throw in an extra for them |
| 00:15:15 | 00:15:20 | to try and scoop back some of that |
| 00:15:17 | 00:15:25 | traffic that you walk on the standard |
| 00:15:20 | 00:15:27 | cart so it can be beneficial if you are |
| 00:15:25 | 00:15:30 | if you're if you're getting a lot of |
| 00:15:27 | 00:15:32 | abandoned cart okay so I tried to do |
| 00:15:30 | 00:15:34 | that with the wheat socks as well |
| 00:15:32 | 00:15:35 | because I actually do think I've had a |
| 00:15:34 | 00:15:37 | lot of abandoned carts with the wheat |
| 00:15:35 | 00:15:38 | stoks so let's let's create one really |
| 00:15:37 | 00:15:41 | quickly because I didn't do that last |
| 00:15:38 | 00:15:45 | night so again we're going to do the |
| 00:15:41 | 00:15:48 | event based on wheat socks this is our |
| 00:15:45 | 00:15:50 | product idea for the wheat socks so we |
| 00:15:48 | 00:15:54 | come here the event we wanted to add to |
| 00:15:50 | 00:15:57 | cart add this parameter add new |
| 00:15:54 | 00:15:59 | condition you can see it says or so |
| 00:15:57 | 00:16:01 | that's what a new condition is this |
| 00:15:59 | 00:16:06 | event for this event so that means it's |
| 00:16:01 | 00:16:09 | including both of them the reason we do |
| 00:16:06 | 00:16:10 | both Add to Cart and MSG a check out is |
| 00:16:09 | 00:16:13 | simply so we make sure we're covering |
| 00:16:10 | 00:16:15 | both ends because I mean they're really |
| 00:16:13 | 00:16:17 | kind of the same thing in my opinion but |
| 00:16:15 | 00:16:18 | Facebook thinks are different so you |
| 00:16:17 | 00:16:21 | know you want to make sure you're |
| 00:16:18 | 00:16:27 | covering all right add the exclusion |
| 00:16:21 | 00:16:29 | event of a purchase 180 days and now |
| 00:16:27 | 00:16:34 | this is going to be our restok at the |
| 00:16:29 | 00:16:36 | cart or you could even name this because |
| 00:16:34 | 00:16:38 | essentially what this is is an abandoned |
| 00:16:36 | 00:16:41 | car audience so you could name it |
| 00:16:38 | 00:16:46 | whatever you wanted to I just usually |
| 00:16:41 | 00:16:47 | name it by the event ultimately you're |
| 00:16:46 | 00:16:49 | the woman has to understand your |
| 00:16:47 | 00:16:50 | audiences because when you started |
| 00:16:49 | 00:16:51 | running on a product you're going to |
| 00:16:50 | 00:16:53 | have a lot of audiences in here you got |
| 00:16:51 | 00:16:57 | to know what they are by looking at them |
| 00:16:53 | 00:17:00 | right so those are really the out left |
| 00:16:57 | 00:17:05 | ones that I'm going to tok about here |
| 00:17:00 | 00:17:07 | that you can do is a specific event for |
| 00:17:05 | 00:17:08 | purchase all right so say you want to |
| 00:17:07 | 00:17:10 | track your buyers audience for any |
| 00:17:08 | 00:17:12 | products so for the wheat stoks for |
| 00:17:10 | 00:17:15 | example I want to create a buyers |
| 00:17:12 | 00:17:17 | audience I add the Content ID again you |
| 00:17:15 | 00:17:21 | because you're doing an event you want |
| 00:17:17 | 00:17:22 | to buy Content ID so we do purchase then |
| 00:17:21 | 00:17:24 | there's no exclusions you have to add |
| 00:17:22 | 00:17:26 | because this one's very specific right |
| 00:17:24 | 00:17:29 | it's only people who purchase on this |
| 00:17:26 | 00:17:35 | Content ID 180 days |
| 00:17:29 | 00:17:39 | then I would call this we fire all right |
| 00:17:35 | 00:17:41 | and then that could be used for a local |
| 00:17:39 | 00:17:44 | audience right or you could use this as |
| 00:17:41 | 00:17:47 | a custom audience to run your products |
| 00:17:44 | 00:17:49 | in the future as a small test obviously |
| 00:17:47 | 00:17:53 | unless you have a super hot product this |
| 00:17:49 | 00:17:56 | isn't going to be a crazy number but |
| 00:17:53 | 00:17:59 | want to get through at least 20 to 50 I |
| 00:17:56 | 00:18:01 | think it's 20 yeah you have to have at |
| 00:17:59 | 00:18:02 | least 20 people to use it in an ad you |
| 00:18:01 | 00:18:05 | have to have at least a hundred people |
| 00:18:02 | 00:18:07 | to use it for creating a localized |
| 00:18:05 | 00:18:10 | audience which we're going to tok about |
| 00:18:07 | 00:18:12 | next so those are really the different |
| 00:18:10 | 00:18:14 | types of audiences that I would create |
| 00:18:12 | 00:18:16 | now the other one that I don't do often |
| 00:18:14 | 00:18:18 | but that you could create is if you |
| 00:18:16 | 00:18:21 | wanted to do like a niche audience all |
| 00:18:18 | 00:18:23 | right so again in here you would come to |
| 00:18:21 | 00:18:26 | custom combinations and then basically |
| 00:18:23 | 00:18:35 | you would use this condition function so |
| 00:18:26 | 00:18:38 | say we wanted to do one for do we knit |
| 00:18:35 | 00:18:40 | we're in trans think of all the |
| 00:18:38 | 00:18:48 | different items that I have let's open |
| 00:18:40 | 00:18:52 | them up all right so I have four items |
| 00:18:48 | 00:18:53 | in the collection all right another way |
| 00:18:52 | 00:18:55 | I could have done it I guess we need to |
| 00:18:53 | 00:19:00 | come to collections and you see the |
| 00:18:55 | 00:19:02 | smoking section collection because I |
| 00:19:00 | 00:19:03 | have one more but this is fine for now |
| 00:19:02 | 00:19:05 | we're just going to write you know what |
| 00:19:03 | 00:19:09 | I'll add all right so all five products |
| 00:19:05 | 00:19:13 | are included now okay so basically what |
| 00:19:09 | 00:19:16 | I'll do is I'll open each one up I'll |
| 00:19:13 | 00:19:18 | take the custom URL and I'll put it in |
| 00:19:16 | 00:19:22 | here and I'll add a new condition and |
| 00:19:18 | 00:19:28 | I'll do this for each one of them I just |
| 00:19:22 | 00:19:28 | did it for this offer right yeah |
| 00:19:40 | 00:19:42 | you |
| 00:19:45 | 00:19:52 | I have sold one of each of these |
| 00:19:50 | 00:19:56 | products by the way in case anybody's |
| 00:19:52 | 00:19:57 | wondering I've only marketed I don't |
| 00:19:56 | 00:20:09 | think I still the roughly being adjusted |
| 00:19:57 | 00:20:11 | song here and then one more condition is |
| 00:20:09 | 00:20:14 | the wheat sock |
| 00:20:11 | 00:20:16 | alright so now and you could go back and |
| 00:20:14 | 00:20:18 | edit this and at any point in time to |
| 00:20:16 | 00:20:20 | add more URLs after it's been created |
| 00:20:18 | 00:20:23 | but now what this will do is you see |
| 00:20:20 | 00:20:25 | it's for its or in here every time so |
| 00:20:23 | 00:20:28 | any traffic that needs to following |
| 00:20:25 | 00:20:32 | conditions this URL for this URL or that |
| 00:20:28 | 00:20:34 | URL or this URL for this URL will be |
| 00:20:32 | 00:20:42 | added to my audience |
| 00:20:34 | 00:20:44 | oh we've niche audience right and so now |
| 00:20:42 | 00:20:47 | anybody that visits any one of these |
| 00:20:44 | 00:20:50 | pages gets added in here and it'll |
| 00:20:47 | 00:20:53 | create an audience on that that I could |
| 00:20:50 | 00:20:55 | use in the future to specifically number |
| 00:20:53 | 00:20:58 | one I could create a localized audience |
| 00:20:55 | 00:21:00 | from it and test that out and number two |
| 00:20:58 | 00:21:02 | if this audience grows large enough over |
| 00:21:00 | 00:21:03 | time which if you're running a general |
| 00:21:02 | 00:21:06 | store over time then you know it |
| 00:21:03 | 00:21:08 | absolutely could if it grows large |
| 00:21:06 | 00:21:10 | enough over time you can just |
| 00:21:08 | 00:21:12 | specifically use this audience as your |
| 00:21:10 | 00:21:14 | first level of testing to see if a |
| 00:21:12 | 00:21:16 | product is going to have merit with |
| 00:21:14 | 00:21:18 | people that you already know are some of |
| 00:21:16 | 00:21:20 | the most passionate people in that niche |
| 00:21:18 | 00:21:21 | because they're the people who have |
| 00:21:20 | 00:21:23 | actually responded to your ad in the |
| 00:21:21 | 00:21:26 | past from all the interests that you |
| 00:21:23 | 00:21:33 | tested to look at the products that |
| 00:21:26 | 00:21:37 | you're promoting alright so once you |
| 00:21:33 | 00:21:38 | have that down the next part is |
| 00:21:37 | 00:21:41 | understanding how to create a look-alike |
| 00:21:38 | 00:21:44 | audience which is also very simple |
| 00:21:41 | 00:21:45 | however very powerful when you when you |
| 00:21:44 | 00:21:48 | use them all right so the one that we're |
| 00:21:45 | 00:21:50 | going to use second I'm going to do all |
| 00:21:48 | 00:21:52 | because I do want to test all of them |
| 00:21:50 | 00:21:54 | alright so let's start with mermaid |
| 00:21:52 | 00:21:56 | blanket view all right so you would just |
| 00:21:54 | 00:21:58 | come here and select the check mark and |
| 00:21:56 | 00:21:59 | then you would create look-alike |
| 00:21:58 | 00:22:04 | audience |
| 00:21:59 | 00:22:05 | I I don't know when you select a |
| 00:22:04 | 00:22:07 | checkmark it's supposed to it |
| 00:22:05 | 00:22:09 | automatikally but it didn't so whatever |
| 00:22:07 | 00:22:11 | all right so if mermaid blanket views is |
| 00:22:09 | 00:22:13 | the source country of course United |
| 00:22:11 | 00:22:14 | States and what's he planning on |
| 00:22:13 | 00:22:17 | targeting a different country about dr. |
| 00:22:14 | 00:22:19 | du United Kingdom and it would be able |
| 00:22:17 | 00:22:21 | to create me of localize based on this |
| 00:22:19 | 00:22:23 | audience to accept targeted to the |
| 00:22:21 | 00:22:25 | United Kingdom which could be a good |
| 00:22:23 | 00:22:29 | idea actually but I'm not quite ready |
| 00:22:25 | 00:22:31 | for international marketing yet alright |
| 00:22:29 | 00:22:33 | so United States and then usually in the |
| 00:22:31 | 00:22:35 | United States no matter what you choose |
| 00:22:33 | 00:22:37 | or what your audience is always one |
| 00:22:35 | 00:22:39 | percent it's going to be about two |
| 00:22:37 | 00:22:40 | million people all right now here's the |
| 00:22:39 | 00:22:43 | cool things that you can do with look |
| 00:22:40 | 00:22:44 | like you can do different percentages |
| 00:22:43 | 00:22:47 | based on relevance so just to explain |
| 00:22:44 | 00:22:50 | this for you I mean base book does right |
| 00:22:47 | 00:22:53 | here with one percent being those who |
| 00:22:50 | 00:22:54 | most likely match your source so your |
| 00:22:53 | 00:22:56 | source audience is of course the one |
| 00:22:54 | 00:23:00 | that you collected from your audience |
| 00:22:56 | 00:23:03 | right here and then the look like you |
| 00:23:00 | 00:23:14 | start at 1% and go all the way out as |
| 00:23:03 | 00:23:18 | far as you what to based on all right |
| 00:23:14 | 00:23:20 | letting you do that for some reason but |
| 00:23:18 | 00:23:22 | generally what it will do is you'll be |
| 00:23:20 | 00:23:25 | able to go as far out as you want to |
| 00:23:22 | 00:23:27 | based on relevance up to ten is going to |
| 00:23:25 | 00:23:29 | get you up to like you know 10 million |
| 00:23:27 | 00:23:32 | people but it's going to be a very very |
| 00:23:29 | 00:23:34 | very broad audience and you know this is |
| 00:23:32 | 00:23:36 | where your most specific I always start |
| 00:23:34 | 00:23:38 | with 1% you can go back and create more |
| 00:23:36 | 00:23:41 | percentages you can also do it from the |
| 00:23:38 | 00:23:42 | very beginning where if you click show |
| 00:23:41 | 00:23:45 | advanced option it'll give you the |
| 00:23:42 | 00:23:48 | ability to create up to six look-alike |
| 00:23:45 | 00:23:55 | audiences alright and then you can you |
| 00:23:48 | 00:24:00 | can stagger them however you want to so |
| 00:23:55 | 00:24:00 | generally if I was doing this I probably |
| 00:24:01 | 00:24:09 | do it like this or something scream or |
| 00:24:04 | 00:24:09 | maybe maybe like this |
| 00:24:09 | 00:24:13 | you know so what this allows you to do |
| 00:24:11 | 00:24:16 | is you can see here take report it will |
| 00:24:13 | 00:24:19 | do is it will break it out for you it |
| 00:24:16 | 00:24:23 | will break out a 1% look like a 1 the 2% |
| 00:24:19 | 00:24:27 | look like 2 to 4% four to six six to |
| 00:24:23 | 00:24:30 | eight eight to ten so that gives me six |
| 00:24:27 | 00:24:35 | different audience chunks of a total of |
| 00:24:30 | 00:24:38 | two four eight twelve sixteen 24 million |
| 00:24:35 | 00:24:41 | people so obviously these ones down here |
| 00:24:38 | 00:24:42 | are going to be you know kind of hit and |
| 00:24:41 | 00:24:44 | shoot what am I trying to say they're |
| 00:24:42 | 00:24:45 | going to be kind of like throwing darts |
| 00:24:44 | 00:24:47 | in the dark you're not going to know |
| 00:24:45 | 00:24:50 | really until you test them if they do |
| 00:24:47 | 00:24:51 | very well you know for a product like |
| 00:24:50 | 00:24:53 | this I'm not going to lie they they |
| 00:24:51 | 00:24:55 | could possibly do well because this is a |
| 00:24:53 | 00:24:58 | very broad application product because |
| 00:24:55 | 00:25:00 | it's a blanket all right so it is |
| 00:24:58 | 00:25:03 | possible that these audiences could do |
| 00:25:00 | 00:25:07 | well into the millions and millions like |
| 00:25:03 | 00:25:10 | that so when a mermaid blanket views I |
| 00:25:07 | 00:25:12 | am going to create multiple audiences |
| 00:25:10 | 00:25:14 | all right and I'm probably going to test |
| 00:25:12 | 00:25:16 | the first three of them originally to |
| 00:25:14 | 00:25:19 | see what they do now the reason it's |
| 00:25:16 | 00:25:21 | more beneficial to do it like that is |
| 00:25:19 | 00:25:21 | because there's no overlap when you do |
| 00:25:21 | 00:25:24 | it like that |
| 00:25:21 | 00:25:27 | Facebook is bracketing each one as |
| 00:25:24 | 00:25:30 | opposed to creating a 1% and then going |
| 00:25:27 | 00:25:32 | back and creating a 2% well when you do |
| 00:25:30 | 00:25:34 | that that 2% audience that you created |
| 00:25:32 | 00:25:36 | it's going to overlap the 1% that you |
| 00:25:34 | 00:25:38 | want refused if that makes sense so |
| 00:25:36 | 00:25:40 | that's the advantage to doing it that |
| 00:25:38 | 00:25:42 | way and you don't have to do six you can |
| 00:25:40 | 00:25:45 | do only three you know whatever you want |
| 00:25:42 | 00:25:48 | to do all right |
| 00:25:45 | 00:25:51 | and then for some products you know like |
| 00:25:48 | 00:25:57 | the wheat Sox for example we go we stok |
| 00:25:51 | 00:26:00 | views I'm not really too concerned about |
| 00:25:57 | 00:26:01 | charring this all the way out because I |
| 00:26:00 | 00:26:03 | don't think that there's going to be |
| 00:26:01 | 00:26:05 | people all the way into the you know |
| 00:26:03 | 00:26:06 | tens of millions they're interested in |
| 00:26:05 | 00:26:09 | buying this I think this is more like a |
| 00:26:06 | 00:26:11 | 1 to 5 million audience that's the |
| 00:26:09 | 00:26:14 | largest that's interested in buying |
| 00:26:11 | 00:26:17 | wheat shots right so I'll just create a |
| 00:26:14 | 00:26:17 | 1% for this one |
| 00:26:17 | 00:26:23 | champagne with the Bohemian tapestries |
| 00:26:26 | 00:26:37 | views create a look-alike event now |
| 00:26:35 | 00:26:42 | these local lights are populated yet |
| 00:26:37 | 00:26:46 | they take a couple math but that is an |
| 00:26:42 | 00:26:48 | overview of how you would do everything |
| 00:26:46 | 00:26:51 | from creating your custom audiences to |
| 00:26:48 | 00:26:53 | creating a local X alright so this is a |
| 00:26:51 | 00:26:55 | short video lesson half now along and |
| 00:26:53 | 00:26:57 | it's really just meant to show you how |
| 00:26:55 | 00:26:59 | these things work they're very simple to |
| 00:26:57 | 00:27:02 | use and understand once you've seen them |
| 00:26:59 | 00:27:05 | in action but they can be very powerful |
| 00:27:02 | 00:27:08 | this needs to be an absolute necessity |
| 00:27:05 | 00:27:10 | in your marketing arsenal when it comes |
| 00:27:08 | 00:27:14 | to scaling your products because you're |
| 00:27:10 | 00:27:16 | going to the local likes can create an |
| 00:27:14 | 00:27:18 | entire new revenue stream for you when |
| 00:27:16 | 00:27:20 | you're using them properly and they |
| 00:27:18 | 00:27:22 | allow you to retarget |
| 00:27:20 | 00:27:24 | they allow you to scale and they allow |
| 00:27:22 | 00:27:27 | you to test products in the future I |
| 00:27:24 | 00:27:29 | even had products in the past where I |
| 00:27:27 | 00:27:31 | have created a look-alike audience off |
| 00:27:29 | 00:27:36 | of them and then when I launch a new |
| 00:27:31 | 00:27:39 | product in that niche the actual |
| 00:27:36 | 00:27:41 | Facebook interest audience didn't work |
| 00:27:39 | 00:27:44 | but when I tested the look-alike on in |
| 00:27:41 | 00:27:45 | for that niche it did work so I don't |
| 00:27:44 | 00:27:47 | look like I wouldn't even been able to |
| 00:27:45 | 00:27:51 | sell that product but wouldn't look like |
| 00:27:47 | 00:27:55 | I was able to make money because it was |
| 00:27:51 | 00:27:57 | more dialed in for that niche than the |
| 00:27:55 | 00:27:59 | actual interests were so that's where |
| 00:27:57 | 00:28:01 | they can become really powerful and the |
| 00:27:59 | 00:28:04 | way that you use them because you are |
| 00:28:01 | 00:28:06 | actually tracking people who showed |
| 00:28:04 | 00:28:08 | interest in your product and a Facebook |
| 00:28:06 | 00:28:11 | does the rest service doing their magic |
| 00:28:08 | 00:28:12 | with their pixel you know and creating |
| 00:28:11 | 00:28:15 | that audience so that you can use that |
| 00:28:12 | 00:28:17 | in your marketing so questions comments |
| 00:28:15 | 00:28:19 | ideas thoughts feedback you can need |
| 00:28:17 | 00:28:21 | that below it's all pretty |
| 00:28:19 | 00:28:24 | straightforward it's just honestly look |
| 00:28:21 | 00:28:25 | like to our matter of tested testing the |
| 00:28:24 | 00:28:27 | percentages |
| 00:28:25 | 00:28:30 | testing them against conversion for as |
| 00:28:27 | 00:28:33 | cart testing them against converging for |
| 00:28:30 | 00:28:35 | purchase you know the adult manner of |
| 00:28:33 | 00:28:36 | testing different look like have worked |
| 00:28:35 | 00:28:37 | differently for all kinds of different |
| 00:28:36 | 00:28:38 | people |
| 00:28:37 | 00:28:40 | you know all kinds of different examples |
| 00:28:38 | 00:28:44 | of case studies of the way localize have |
| 00:28:40 | 00:28:48 | work generally for me 1% and 2% work the |
| 00:28:44 | 00:28:50 | best optimize for Add to Cart and |
| 00:28:48 | 00:28:52 | usually offer the views purchase book |
| 00:28:50 | 00:28:54 | like don't really work that well for me |
| 00:28:52 | 00:28:56 | purchase audiences usually it's the |
| 00:28:54 | 00:28:58 | views audience that works well for me |
| 00:28:56 | 00:29:01 | and I create my look-alike based off of |
| 00:28:58 | 00:29:03 | that and then I'll show you how I use my |
| 00:29:01 | 00:29:05 | look like in a different video when I |
| 00:29:03 | 00:29:07 | tok about ads and scaling because |
| 00:29:05 | 00:29:11 | that's going to be probably the next |
| 00:29:07 | 00:29:13 | video before I do custom merchandise to |
| 00:29:11 | 00:29:15 | kind of wrap out this series so I'm |
| 00:29:13 | 00:29:17 | going to end this video here I can't |
| 00:29:15 | 00:29:19 | feel free to share whereas anything |
| 00:29:17 | 00:29:21 | below poking down valuable I look |
| 00:29:19 | 00:29:23 | forward to speaking of you in the next |
| 00:29:21 | 00:29:23 | video |
