shopify email customers
Published on: January 28 2023 by pipiads
Table of Contents About shopify email customers
- Shopify Email: Managing Your Subscriber List
- Shopify Customer Service Email Tutorial 2022.
- How To Get Started With Customer Segments On Shopify
- SHOPIFY EMAIL MARKETING Tutorial for Beginners | How To Create & Send Email Campaigns for FREE
- How To Reply To Customer Emails With a Custom Domain Email Address || Shopify Help Center
- Introduction to Shopify Email - Email Newsletters & Marketing Campaigns Full Walkthrough
Shopify Email: Managing Your Subscriber List
if you want to be successful using any tiknology platform, it's important to learn the ins and outs of that program. hey, it's mikey at the hair business blueprint, and today i'm going to go over the shopify document email subscriber list management. i will also have a link in the description to this page so you can use it as a reference. i am guessing there are a few things in this video that you didn't know about, and if that's the case, let me know by leaving a comment with what new tip you learned. understanding how the shopify email list management app works is going to be crucial for your success selling hair wigs or really any product online. so let's go over the details. all right, i'm on the page: email subscriber list management and i promise you this is not going to be a boring video. there's a lot of gems, a lot of good nuggets in here, so stay with me. it's really important that you have a high level of understanding of all this to be really successful. so, email subscriber list management- they're gonna tok about. you know email to grow your business. a word of caution: only send emails to those opted in. it's actually illegal to send these types of emails to people that haven't opted into your email list. now i don't know about people going to jail or anything crazy for adding one person, but you never know, when you get that one crazy customer, that's gonna blow this whole thing up. so really keep it clean, really simple, and only send emails to people that accept marketing. so we're gonna go over a few things. here's the topics on this page. we're going to go through it and i'm going to show you within shopify, what all this means. so collecting email addresses from customers, we're going to start there. so basically, the first one is in the checkout settings. so when people are checking out, there's a little box to have people opt into your email. let me go ahead and show you where that is. so if you go to settings and then you go to checkout, we're going to scroll to the bottom here and you're going to see email marketing. now, shopify usually has this part checked, but what they don't usually have checked for you is the pre-select option. so if you select that and click save, what happens is, when people are going through your checkout, the check button is already hit. a lot of people won't uncheck it and they're going to go ahead and subscribe to your newsletter. so that's really, really important and a quick little trick. so that toks about it there: collecting them at checkout and how to do it now. collecting customer emails from your home page, that's another way to do it and i'm going to show you that here. so this is tequila bundles. you know just my demo site here. if you scroll to the bottom, i'm sure you've seen this before. you definitely want something a little better call to action, just than just newsletter. nobody is going to sign up for just a newsletter, okay. so what we're gonna do is go here and you can see under uh, if you're editing the site, you can see newsletter. here you can have newsletter. you can change this and say: get you know tips and updates. you know you probably want something better than that, but you know. just to show you where you would edit that, so that's under the home page editor. you go to the footer so as people click subscribe here, they're going to end up in the customers section of your website and you're going to be able to email them. okay, so that's really good. now there's import customer lists and we can go over here and you click import customers. now, if you're moving over from, say, a different shopify or a different platform like uh, squarespace, big cartel, go ahead, whatever. and you have a cut your own customer list. now you can import this customer list into shopify. okay, you can click download a sample and you're going to want to know what format they want you to upload this back into shopify. so if you open up that sample into google sheets or whatever spreadsheet, documentation or document program you use, it looks like this: so you have first name, last name email. those are the real important ones: first name, last name email. if you have their address information and phone number, you know that's always good to have. but this is basically: you fill this out, you would save this and then upload it back into the shopify system and then, once you do that, all these people are going to show up as your customers in your shopify store and then you can get it. segmentation and everything else which we're actually going to tok about role-based email addresses. so real quick. they're basically saying, if you have a lot of email addresses that are infoad or support at or service at, you may want to delete those, because a lot of times those are just going to a customer service team at a company or somewhere that it's not someone opening it up, right? so if it was mikey tequilabundlescom, then it's more likely that someone's going to open it up, open up the email and interact with it than if it was at info tequilabundlescom, because i'm not checking the customer service emails unless we have, you know, an emergency or something like that. so you know most of the customer service reps they're going to see it and they're going to exit out and just archive it real quick and not even bother opening it. so it's not worth sending to these people if they're not going to open it. okay, so will my email send to people that subscribe to my email marketing list? yes, if they, if they accept marketing. yes. if they don't accept marketing, no, the emails will not go to them and you just don't want to send them to them anyway because legally you're really not allowed to. okay. so the next one is: this is a good one, this is real important. this is why you're watching this video- email a specific group of customers. so this is important: that we can create a segmentation in the shopify customers list which will then import right over into the shopify email marketing program. okay, so let me show you real quick how we're gonna do that. so we're gonna go here and we have this. there's only me in here, so we're going to just do a basic filter, okay, so under filters you can do all sorts of different types of segmentations. so let's just say: amount spent is more than. um, you know, you could do more than a hundred dollars, five hundred dollars, a thousand dollars- that's how you can decide if it's a vip customer. uh, less than this amount. so let's just say less than a dollar, and i'm just doing this as an example. you can basically say people that have ordered 10 times, 20 times. you can create all sorts of segmentations and i'm going to show you how. so let's just say: anyone less than a dollar. because i'm less than a dollar, i'll make it less than 100 just to make it a little bit more interesting. okay, done, and then that is going to have me here, right, because i haven't spent any money on my own website. i'm going to click save filters and then this is going to be the less than one hundred dollars crowd, save filter. i'm in that less than hundred dollar crowd and then it's going to show up here. but let me show you something. if you go under marketing and campaigns and let's just say i go into one of these campaigns i was playing around with: uh, click on that edit activity. if i wanted to send this campaign, only the people that have spent under a hundred dollars. guess what? you now have that segmentation within your shopify group. so you want to be very, very strategic about how you are segmenting your customers and sending different messages, uh, within this system. so that gives you a huge advantage, because you don't want to send somebody that has spent ten thousand dollars, something about like hey, you haven't. you know, you're part of our list, you haven't placed an order with us. like if someone spent 10 grand and got an email with that message, they're going to be like what the heck? i'm probably one of your best customers. segmentation of the emails is going to be so crucial for your success so you can send the right customer base, the right email. okay, double opt-i.
Shopify Customer Service Email Tutorial 2022.
what's going on everyone? it's jamie here from shopify masterclass, and today we'll be covering how to structure your customer emails so you can have really good support tikets, clean conversations and, overall, make that customer feel like they've had a really good experience with your shopify store. so we're going to go over how you can structure your emails in this video. so make sure you stay to the end of it. and before we dive into it, i just want to quickly thank our sponsor, profitcalc, which allows you to do your profit calculations in just one click, saving you a ton of time. so let's dive into structure emails here, and so, before we dive into that as well, i put up some good points here that you always want to keep in mind when writing customer emails. let's go through this one by one. the first one is going to be: always be nice, never be rude. so when you're speaking with the customer, they come to you because they have a question. maybe they don't know where their product is, maybe they're a little upset with what they've received, so you always want to be nice. here to them is creating good customer relationships can be really good for the long term. it can possibly lead to repeat purchases, which are great for your shopify store, so make sure you're always nice, never rude. it's never really worth being angry as well. this is just so much easier to be nice. maybe you get a good review out of it and it's going gonna prevent any chargebacks as well, which is something you really don't want for your store. the next one is just gonna be ask clarifying questions when needed. you're gonna need a solid understanding of the problem, so make sure you dive into your shopify store order history. make sure you understand what they're saying so you can answer that question fully. the next one is going to be to use emojis. emojis are great because they add personality to what a text email that has no contacts in terms of how you're feeling. humans use emotions a lot when communicating, so emojis are a great way to use. that makes you use those smiley faces and laughing faces to help spruce up your conversation and make it feel more personal. the fourth one is going to be add details when necessary, to make sure you add the tracking information or anything along those lines, such as product information as well or shipping information, so the customer really has an understanding of what you're explaining. you're actually answering their question. and the fifth one is going to be use an faq database when there, so it does help. if you're using a customer service platform such as help scout, it's going to have an faq there. we can easily pull up answers from repeated questions, saving you time making sure that the response is detailed for the customer. so let's dive into the meat of it here. on how to structure your email, i've created a basic outline of how you want to structure it, and so you always want to use the name at the beginning so you can say hi, customer name or dear customer name. you could also just replace this to there. if they don't have a name there in terms of the email, you're not sure what it is. they're gonna say your name, so my name is jamie, so i'm gonna say jamie here from. i'm gonna change this to shopify masterclass so we can introduce you and your company, and giving yourself a name is gonna make it more personal for the customer as well, showing that there is a real human being here for them in this conversation. then you can address the problem and make sure you're following the above: being nice, providing clarifying questions, providing the details for the order, making sure you fully answer the customer problem. it's so much easier just to answer it the first time than having to repeat everything again and further frustrate the customer, because really most customers don't even want to be messaging you. they just want to find that information right away and completely understand what's going on. so that's going to be the meat of the email. that's really going to change email to email. but if you want to go into a little bit further, it could be: restate the problem so you can restate the prom in a way, so the customer has cleared in what they're asking and so you fully understand it as well. and lastly, you're going to ask further clarifying question. usually i just ask: let me know if that makes sense. this way, you giving the customer an option to kind of dispute what you said, to maybe add further details, but you're leaving that door open if necessary. lastly, it's always going to be your signature so you can put your name. possibly your position as well could be the founder owner, something to show you a little more authority to address and escalate issues to yourself. you have the ability to maybe issue refunds, sometimes listing founders. good there, use emojis at the bottom as well, then followed by the company name, and that's going to make it look professional. you can also use different signatures as well. sometimes you get signatures that will list your social media list, the logo of the company as well, to add further professionalization to your customer emails. it's, overall that's a pretty basic structure there, but one that is tested and true and i've used many times and overall just really helped create a consistent form of emails to my customer, saving me time when answering those as well. so overall, this concludes the video on how to structure customer emails. i hope this was short and sweet here. i try not to add a lot of visuals, just to make it fast and easy to understand, along with some basic points. if you enjoyed this video, i would love if you hit that like and subscribe button below. if you're interested in profitcalc- that's our sponsor there- there's a link in the description below, so make sure you check that out. thank you so much for watching and i'll see you in our next video.
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How To Get Started With Customer Segments On Shopify
All everyone Christian here- Did you know you can create customer segments in Shopify? So you wanted to send an email to your VIP customers, those who spend at least $300 with you. Now you can do that and much more. So what are our customer segments? This is a somewhat of a new feature for Shopify, But now you can group customers who have similar characteristiks into these customer segments. So let's jump into the editor and see how we can create our first segment. The editor is designed to help you easily create these segments and as you add components to your customer segment, you are provided with a list of available filters, operators and values that you can use. So I have this Shopify Health Center page pulled up just so you can kind of visualize this. So, as you can see here, the filter name, email underscore or subscription underscore, status that's going to, that's number one, is going to be the, the filter name number to the operator, And this partikular case is going to be the equal sign. And then, number three, the value is going to be equal subscribers. So that means that the email subscription status of this partikular customer segment needs to be, or equals, subscribed. So that's how this partikular customer segment is composed. So you have a lot of different options, a lot of different things that you can do with these three components, And you can also create just different filter names based on custom meter fields that you've created. Maybe a little bit more on that on a follow up video, on just creating really custom, really cool stuff, And just so you can kind of see some of the, the ideas here. you can also combine different filters or different components. So in this partikular scenario, they have the email subscription side of equal subscribers and the number of orders is greater than greater or equal than five. So, again, there's a lot of different things that you can do, and the and is called a connector as well, So the possibilities here are basically endless. Hey, now, before we move on, it's going to save you. Many of those by name is Christian Opinion, One of the co-founders here at that branding, or an e-commerce growth agency that specializes in helping clothing stores grow and scale profitably online. We drop new videos every week. if you're enjoying this video So far and some of the previous videos that we've made, please consider subscribing and turning on notifications later on. So let's actually go in now and create some segments in here. I think what we want to do is we're going to create just three different segments. We're going to make a VIP customers for a customer who spend at least 300 hours with us. We're going to do a customers who are likely to spend more at your store And then we're going to do a segment of customers in a specific state, Let's say Texas, for example, the top end over here. So all I've done here, from the dashboard, just click on customers And here you'll see the sort of editor when it comes to the customer segments And all you have to do is just click on it and it's it starts giving you the parameters, right? So the first one that we want to do is the VIP customers who have spent at least $300 with us. So let's go and look at amount spent and then we want to do greater than, and here we put the 300. So there we have it: Amount spent greater than $300.. We're going to save the segment, segment name, We're going to do VIP and we're going to call it 300 save And then, as you can see, in the very top left hand corner, you can see the VIP 300.. You can also click on some other ones that have already been created And obviously you can view all customer service. Let's go to our customers. And then, for this next one, we're going to do customers who are likely to spend more at your store. For this one, we're going to click on here and then click on the predicted spend tier. And then we're going to do equals high. So this apply that filter, And all we're saying here is these customers are highly predicted to spend more with us. This is probably based on their shopping, how much money they're actually spent, etc. Again, now we can see like 11% of the customer base is on this high predicted spent tier. We're going to save that segment and the customers predicted spend more. Click, save on that, All right. And for this last one, we're going to do customers in a specific state. So for this one, we want to do states or provinces, So it's going to be customer underscore, regions and they're going to do contains, And then in here it will give you all the regions and states that customers have already purchased from you. So this would be a pretty detailed list. It just kind of weird that it doesn't show you in alphabetikal order, But let's see if we start typing. Okay, perfect, Yeah, So Texas. if you start typing at least the the name of it, it will start populating the correct one. So this do apply filter And, as we can see here, we have about 7% of our customer base. Now why would you? we want to have a customer segment for just Texas customers. Let's say we purchased this from our vendor- the shirt, that's more Texas pride or something We can actually send email communication just to these people who would be interested and you know more of a geolocation type products. Let's do the safe segment and we're going to do customers in Texas And you can combine some of the ones that we've just made. You can do VIP customers who are in Texas, or we have customers who are in these partikular states. Doing things like this will help you and will enable you to create better email campaigns for your customers. Now, something I do want to mention is that after you create, these new customers who match that criteria are automatikally added to that partikular segment. So, for example, for our VIP customers, once they reach that $300 threshold, they will be added to that list automatikally. So if a single customer matches that criteria of VIP customer and the Texas one that we just created, then they will also be included in both list. Just we have them a separate list, So if they match those, they will be just added to each one of them. So, on the other hand, if a customer no longer matches that criteria, then they would be automatikally removed from that segment too. Hey, so we're toking a lot about customer data segments. We're actually using a tool called Travel Well, for all of our clients and group coaching members, And this allows us to see lifetime value of a customer at 36 in 90 days, or markets added about as the estimated action of customers. Very similar to some of the things that we're toking about here. Imagine being able to send out emails- or more than just emails, like we're doing here, run ad campaign to customers who are likely to buy from you a second or third time, and knowing when to send these marketing messages. Super, super powerful, a little bit more powerful than what we're working with here. Chipotle centralizes these metrics from all the tools you so- Shopify, Facebook, Instagram and TikTok ads- right into your pocket. They simplify it, inform and save you time. Make sure to check out the link in the description below Now how to actually use these segments after you've created them. The Shopify email app is used to send email marketing campaigns to customers in a selected segment. So if you don't have the Shopify email app installed, then you're prompted to actually install it for the first time if you attempt to send an email campaign through Shopify. So let me show you how that looks right now. So if we are right now, we have the customers in Texas segment selected tiknically, So what we can do is we can just email segment. So when we click on that, as you can see, we don't have Shopify email installed necessarily, But I will tell you here that you get 10,000 free emails per month plus $1 per 1000 additional emails. Now, if you don't want to use Shopify email- and let's say you already have a platform in an a
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SHOPIFY EMAIL MARKETING Tutorial for Beginners | How To Create & Send Email Campaigns for FREE
are you running a shopify store and you're looking to get started with email marketing? well, today i'm going to show you how you can simply create and send email campaigns with shopify's free app called shopify email. hey guys, stuart here, welcome along and thanks for joining me. if it's your first time here now, today, i'm going to help you learn the basics of email marketing, using shopify email to create and send email campaigns to your shopify audience. now, the shopify email app allows you to send up to 2500 emails per month completely for free, and then it's only one dollar for every 1000 emails you send after you reach the free limit. okay, so before we launch into our shopify store, consider subscribing if you haven't done so already or if you're new to this channel, and that way, you'll stay updated with actionable videos and tutorials designed to equip you with the skills, knowledge and tools to grow your small business online. and with that quick note, let's go ahead and get you up and running with shopify email marketing. [Music]. okay, so let's get started. what you want to do is log into your shopify store. here we are on our practike shopify store. then all you need to do is navigate over to apps. then, under apps, what we want to do is navigate over to customize your store, and here what we want to do is search for the free shopify email app by simply typing in shopify email and then come down and locate the shopify email app by shopify and then click on this app and, as you can see, the shopify email is email marketing made for e-commerce, and this email marketing app by shopify is ideal for those just getting started with email marketing. now, if we scroll down before we install the app, you can see the pricing down here. as you can see, it's free to install and, like i mentioned at the beginning of this tutorial, the first 2 500 emails per month are free. then it's just one dollar for every 1000 emails you send after you reach the 2500 email limit per month. so, again, this is an ideal email marketing app for small businesses just getting started with email marketing. it's also incredibly affordable. if you decide to send more than 2500 emails per month, okay, so let's scroll back up to the top and then click add app. then simply scroll down and click install app and just like that, we've successfully installed the shopify email app onto our shopify store and, as you can see, that's taken us here where we can create an email campaign. however, if you want to find your shopify app, all you need to do is navigate over to apps and then, under installed apps, come down and click shopify email. okay, so let's go ahead and create our first email campaign and send this email campaign to our shopify audience. simply click create an email and then, down here, we have email campaign templates that we can choose to build from now. these are based on specific goals that you want to achieve. for example, we've got product restok- sale announcement. we've got a blank template over here and if we scroll down, we have a product template- installments, new arrivals, upcoming events- and we can come down and view more if we like. however, for the purpose of today's tutorial, what we're going to do is select this pre-made template here. sale announcement: what we're going to do is create an email campaign that focuses on promoting a sale. so what we're going to do is click here and, if you like the look of the template you just selected, come down and click select. now it's important to note that only paid accounts can send email campaigns and your store needs to be open for at least two weeks, okay, so before we go ahead and customize the email template that we selected earlier. we need to add important information up here. so first we have two: who do you want to send this email campaign to? if we select here, we can send this email campaign to all our shopify subscribers. or we can come down and create a new group by simply clicking customer page and that's going to take you to the section where you can create a new subscriber group. this is if you want to create segments within your email list, within your audience. or we can come down and send this email campaign to those that have not yet purchased yet, but we have their email information. maybe all these subscribers got to the payment section on our shopify store and they didn't follow through with the purchase, so we might have their email. they just have not purchased yet and then down here we have returning, have purchased in the past, so maybe we want to send this email campaign to those that have already purchased products through our shopify store. now, over here, you can see that we have zero subscribers, because this is just a test account that we are using for the purpose of this tutorial. so, again, if you don't want to send this email campaign to any of these subscriber groups down here. for example, you don't want to send this email campaign to all your subscribers? then go ahead and create a new subscriber group from the customers page. so what we're going to do is keep all subscribers selected, then come down and add a subject. this is the first piece of text that your subscribers will see when they jump into their inbox and before they click on your email. so you want this to be compelling and attractive for people to click through to open your email. i'm going to add 50 off store wide and then come down to the preview text and here what we want to add is a summary of our email. i'm going to add bigger sale, 24 hours only, and then, once you've added your preview text, come down to from: this is where you want to add your email that you're sending from. this is what your subscribers will see when they open your email. you can also go ahead and click edit if you want to add a different email. okay, so now we're ready to customize the overall look of our email campaign. now you'll notike that your email campaign is broken down into block sections. now, with each of these block sections, you'll notike the option to delete the section. you can duplicate the section or navigate over to the left hand side and you can click here and drag each of these sections into another placement. now, if you want to edit any of the text sections on this email campaign, all you need to do is click on the section and then, for example, i could highlight this bit of text here and change that to 50 off store wide, and again i can come down here and change this text if i like and then, over on the right hand side, you can see some formatting options here. we can come down and change the style, change the font, the font size. we have other formatting options down here: text color, link color. we can change the alignment and also the background color. so, for example, i can change the background to, let's say, this, blue color here and i like the look of that. now, if i navigate up to the top and click on our logo here, which is fishing forever- now this whole section is a header- we can come down and we can change the store name to our logo. this is: if you have a logo, then that's going to replace the store name with your logo. so i recommend going ahead and doing that. if you have a logo? we don't, because this is just a test store. then again, we have the same formatting options down here. now, if we come down to add section, we can go ahead and add a new section and that's going to add a section above our footer of our email campaign. now, if i exit out of this one and let's say, for example, i wanted to add a new section below this section here, all i do is click this plus and then select the section that i want to add. now you can add a text section, a button, if you like, similar to shop. now here we can add a image, we can add a product and we can also add a gift card, discount and divider. now, because we don't have any products on the store, what i'm going to do is simply add an image by clicking image and then you can navigate over to the right hand side and you can upload an image and i'm going to select this image here and then come down and click open and just lik.
How To Reply To Customer Emails With a Custom Domain Email Address || Shopify Help Center
Building trust and brand identity with your customers is key to a successful business. Consider purchasing a custom domain and connecting it to an email service. By purchasing a custom domain like AlyAthletiks dot com, you can send and reply to customer emails with the email address [email protected] dot com. This is an impactful way to contact your customers. Before you can connect email hosting with your Shopify domain, you need to have two services set up. First, you need a custom domain for your online store. For example, this store uses alyathletiks dot com as a custom domain. These video instructions are only for domains purchased through Shopify or transferred to Shopify. See the video link below to learn more about buying a Shopify domain. If you use a third-party domain provider like GoDaddy, click the link in the description for more help with email hosting. You also need an account setup with an email hosting service. Shopify doesn’t host email, but you can use a service like G suite, Zoho mail or any other third-party email host that lets you use a custom domain. When you sign up with your email host, you’ll be given instructions to connect your email with your custom domain. Have these instructions open, since you’ll need them later in the video. To connect your email, you need to share information between your Shopify domain and your email host. To do this, you’ll copy records from your email host and add them to the DNS Settings in Shopify. The types of records you add and how you add them depends on your email host. The records usually include MX records and TXT records. If you want to learn more about DNS settings and records, watch the Understanding Domains video linked below. If you use G Suite or Zoho mail, then you can connect your email to your domain by copying a meta tag or TXT code into your Shopify DNS settings From your Shopify admin. go to Online store and click Domains Under Shopify-managed domains. click the name of your domain In the Emails section, click Use third-party hosting service. Select your provider. In this example, the provider is G Suite. Next, enter the information given to you in the setup instructions for your email host. If you use Zoho Mail, then enter the Zoho code. If you use G suite, then enter the meta tag or TXT code. In this example, the meta tag is copied and pasted from the G Suite instructions into the Shopify admin. When you’re done, click Save. to finish, The records for your email host are automatikally added to your Shopify DNS settings, so you don’t need to manually edit them. To finish, follow your email host’s instructions to verify your Shopify domain. It can take 48 hours for your records to update and for your email service to work with your domain. If you're using an email service other than Zoho mail or G suite, you need to manually edit the DNS settings for your Shopify domain, Open the setup instructions provided by your email host and find the list of records you need to connect your email to a domain. Shopify doesn’t have access to these records. If you need help finding them, you should contact the customer support for your email hosting service. Once you have the records from your email host, you’ll copy each of them into the DNS settings for your Shopify Domain From your Shopify admin, click Online Store and then click Domains. Under Shopify-managed domains, click the name of the domain that you want to edit. On the page that opens, click DNS Settings To add a new record. click Add custom record and select the type of record you need to add. Depending on your email host, you likely need to add MX records and TXT records. In this example, an MX record is added. The records in this video are examples and won’t work for your partikular email host. Enter the record details and click Confirm to add the record. To finish, follow your email host’s instructions to configure your Shopify domain. It can take 48 hours for your records to update and for your email service to work with your domain. After your Shopify domain is connected to your email service, you can test it to check what your customers will see in their inbox. Send a test email and then reply to it from your domain email address. To begin, log in to an email account that you don’t use for your domain. Next, send a test email to the domain email address that you've created. In this example, the domain email address info at alyathletikscom was created in G Suite, So the test email is sent to that address. Login to your domain email address. The test email is in the inbox. Next, send a reply to this email from your domain email address. Log in to the previous email account and find the reply from your domain email address. You see the sender information that your customers see when you reply to their emails. For more videos about growing your business, subscribe now. If you still have questions, comment below or contact the Shopify support team directly.
Introduction to Shopify Email - Email Newsletters & Marketing Campaigns Full Walkthrough
Everybody. this is Ori from Astral Web And today I'm going to introduce to you Shopify Email. What is Shopify Email? Shopify Email is a service by Shopify which allows you to send email newsletters to your subscribers. It's built into the Shopify platform. It was just released last month. right now it's 2020.. And I would like to introduce it and kind of show you the basics of it. Overall, I really like it. Give you a few concepts. So, number one: it's really really simple. Compared to some of the other email platforms like Klaviyo or Mailchimp or these kind of things, it's much simpler to use, but on the other hand, it's also currently not so advanced. There's no automation, But for beginner users, especially small businesses, it's really easy to use and I'll walk you through it. and also, the pricing is much better. So right now it's still free, just because it got released until October 2020.. After that, it's going to be 2,500 emails per month you can send for free, And then what you're going to do is you're going to get charged $1 on your Shopify bill for every 1,000 emails that get sent. So they're not charging per subscriber. how many they're charging, how many emails you're sending out, It's really good. I've sent an email out and I want to show you how it looks, reporting how to create one and what are the basic concepts. Okay, So let's go right here. So, first of all, what I want to do is I want to go to my Marketing and Campaigns and I have my campaigns here. So campaigns have a lot of different things right. Campaigns have your Facebook ads and you know your other apps and also you have a Shopify Email right here. But before I actually create one for you, I want to show you how an email campaign that was sent outwhat's happening Here in your Campaigns general tabs. you're going to have a campaign here, for example, I created and you can see that the campaign had 696 sessions, generated $930.. And I created in this one just a coupon. This one is justI made a coupon for 15% off and I sent it to our subscribers and etc. So if I click here in the campaign- let's go here to View Report- I can see how many were delivered, how many were opened. you can see the open rates, how many people opened the emails, how many people clicked on a link in the email, how many people unsubscribed, reported as spam, and then how many visitors came to your website, how many add-to-carts. This is the funnel right, the step-by-step So: entering your website, adding to cart and orders and then the actual total amount, and it gives you some additional specs like your average order value, average number of products sold and first-time customers. Okay, So this is pretty good. You can see your conversion rates and over time, you can try to improve things. Okay, So what I'm going to do right here and this is your actual data. so this is the preview. for example, You can see on mobile and desktop here. And here's your sending, to which subscribers, which email you're sending, from the subject line and a preview text: Okay, Let's go ahead and create one. Let me show you the concept of it And, of course, let me know if you have any questions about anything here. Okay, great, So I'm going to go to Campaigns, I'm going to click on Create New, I'm going to click on Shopify Email, Okay, And now I'm going to have to obviously have a theme in mind. It's like: what am I trying to send? What am I trying to actually do here, right? So the good thing you have here is number one. you can actually use a previous email to just copy, right, You can copy things, etc. But what I'm going to do here is use the branded template. So there's these starting points, these templates that Shopify creates, for example, Featured product, Sales announcement, End of sale- and then there's going to be more coming soon. So what it basically is, it's a starting point for you to actually create something. Now, excuse me, you can create your own if you want, no problem, but it's nice to have a starting point to save a little time. So let's say I like thisand I can also use a blank right here. right, Let's say I want to do a sales announcement So I can preview this and I can see how it looks. right, I can kind of see how the email templatelooks- pretty simple. you know, Shopify style. I can select it. So let's say I want to use this as a selection. okay, I'm going to click here, click on Select, and I'm going to move on to the next step, to use this template. Okay, And so what I'm going to do is I'm going to fill up the basic information. okay, Who am I going to send to all of my subscribers or the customer groups? What is the subject line? What is the preview text, which is some extra detail. for example, Gmail displays some extra details, kind of in addition to the subject line From, and then the content. So, before we get to it, I want to explain something that's really, really powerful in Shopify and in marketing in general, which is called segmentation. So when you send emails, you can choose who you're going to send to. So the lazy way is just to create an email send to everybody that had subscribed to Shopify, but that usually is not converting. well, It's not that good, because you're basically making one campaign, one email sending to everybody, and your different customers have different wants and desires and likes. They like different products, they're in different genders, they're, you know, from different locations, They're old customers or returning customers. You have all of these different things that are in common. So what you want to do is you want to create customer groups and send out different emails fitting for them, right? different subject lines, different content, different products, all of these things. So the most important thing you want to do is know what you're trying to send and who are you trying to send to. So how do I do that? How do I create new customer groups, Which is something you got to think about a lot, right? So what I'm going to do, I'm going to go back to my Shopify backend and I'm going to click on Customers on the left, and I'm actually going to see all of my customers right here. So I'm going to go and I'm going to think about my customer type. So, let's say, I want to create a group, Just for example, I'm going to use the filter here and I'm going to create a group. For example, I want to send an email, so someone has ordered more than two times and let's say their location is just, for example, Canada. Okay, And now you need to think about more things, right? so language and many, many more things, right? So I'm going to go here. I'm going to click on Done. Okay, Now I have just two, for example. right, This filtered to two, But let's say I had more and I wanted to create this. After I do the filter, I can preview it and I'm going to click on Save And I'm going to call it the one I called. so, Canada, Repeat Orders, Repeat Orders. And I'm going to click on Save. Once I do that, two things happen. Number one: you can easily access this any time. This is like a saved segment, right, saved filter. So this is number one. Okay, Really powerful. You can use it for reports, you can use it for custom apps and, of course, you can use it for Shopify Email, which is the most important. So now I'm going to go back here, I'm going to refresh the page And if you create a customer group, usually it takes a few seconds or about a minute to create. but let's look at it right here, Okay, So I'm going to click here on All subscribers and I'm going to go here Right here. I have it right: Canada Repeat Orders. So now I created it. So now let's say I want to promote something. For example, I want a 10% off coupon for, you know, Product X, right, and I'm going to add more. So you know, for example, Limited Time Offer - 10% off Product X. Okay, Obviously, you need to think about what you're.