shopify experts chicago
In a recent interview, Shopify's President, Harley Finkelstein, discusses the state of the economy and how it is affecting the e-commerce giant. Finkelstein shares his thoughts on consumer sentiment, physical retail, and the future of commerce.
- Retail outlook: Finkelstein notes that there are certainly some retail rebounds happening in areas like in-person retail. Physical retail GMV was up by nearly 80% YoY, and with new announcements like local inventory sync on Google and tap to pay, Shopify is well-positioned to ensure that its merchants can also use physical retail to their advantage.
- Consumer sentiment: Consumers are still voting with their dollars to support independent brands. During the pandemic, they were looking for quality products, and many Shopify merchants are doing well in this area.
- Economy: While inflation is at a record level, merchants are looking to get more value out of every single dollar. Shopify is seeing more merchants coming to its platform and leveraging its massive economies of scale while still keeping an independent business.
- Shopify editions: This new launch introduces what Finkelstein calls the connect to consumer era of commerce. The idea is to move away from direct-to-consumer to connect-to-consumer, which places more authenticity, loyalty, and trust at the heart of every single merchant interaction.
- Twitter partnership: Finkelstein notes that the future of retail is retail everywhere. Shopify is embedding commerce in social media, and the newest partner is Twitter. Twitter is the modern-day digital town square, and embedding commerce right into Twitter is a great thing.
- Amazon: Finkelstein responds to Amazon CEO Andy Jassy's dig at Shopify, saying that the future of retail is going to have a direct connection between brands and consumers. While marketplaces like Amazon allow third-party sellers to access a large network of consumers, merchants are not building their own businesses.
- Shopify shares: Finkelstein notes that Shopify was certainly a pandemic story, but it is also a reopening story. Shopify is more than just an e-commerce provider or a pandemic story; it is the world's retail operating system.
- Governance: Shopify recently made changes to enhance CEO Toby Latka's powers. Some shareholders opposed these changes, but Finkelstein notes that the goal was to modernize the governance structure to make good long-term decisions for investors, merchants, and all stakeholders involved with Shopify.
In conclusion, Shopify's President, Harley Finkelstein, remains optimistic about the future of commerce and Shopify's place in it. With new launches like Shopify editions and partnerships with Twitter, Shopify is well-positioned to continue to grow and innovate in the world of e-commerce.
An Overview of Liquid: Shopify's Templating Language
Liquid is a template language used in Shopify themes. It allows developers to create Shopify themes with common constructs similar to traditional programming languages such as PHP and Ruby. In this article, we will explore the main features of Liquid and how they relate to the Shopify platform.
Main Features of Liquid:
1. Liquid creates a bridge between template files and a datastore, which in this case is a Shopify store.
2. Liquid placeholders in template files are replaced with data from the Shopify platform during compilation.
3. Liquid has common constructs such as if-else statements, logic, filters, and loops.
Identifying Liquid Files:
1. Liquid files have a .liquid extension.
Output in Liquid:
1. Liquid output replaces placeholders in template files with data from the Shopify platform.
2. Liquid uses the dot syntax to access properties of objects such as the shop object.
3. Liquid collections are used for multiple items with the same properties and are accessed using loops.
Loops in Liquid:
1. Liquid loops allow developers to iterate over collections and output multiple items with the same properties.
2. Liquid loops can also target individual items directly using dot first or last.
Liquid is a powerful template language used in Shopify themes. Its main features include creating a bridge between template files and a datastore, common programming constructs, and the ability to be used in multiple types of files. Liquid output, collections, and loops are important concepts to understand when working with Liquid.
BEST SHOPIFY THEMES | Exposed by Shopify Expert 2018
Music is creating a video on the top three Shopify themes for businesses. The reason for this video is that Music has noticed many other videos out there that claim to have the top three highest converting themes, but this is false. Any theme could convert well, but it's not about the theme. A theme is just a foundation for a website, and there are many other factors that affect conversion rates.
Music recommends the Turbo theme from Out of the Sandbox, which comes with various demos, including Portland, Florence, Chicago, and Seal. Turbo has a fast loading time, and the mega menu is a great feature for websites with a lot of information. Other popular themes include Parallax and Mobilia.
Testament from Underground is also a great theme for fashion boutiques, and it comes with various demos. However, it's important to note that any theme needs to be customized to fit a business's needs, and it's recommended to hire an expert to do so.
In conclusion, while a theme is important for a website's design, it's not the only factor that affects conversions. There are many other factors such as marketing, traffic, product, pricing, and customer service that need to be considered. As a Shopify expert, Music recommends the themes mentioned in this video based on popularity and quality.
MUST WATCH FOR ECOMMERCE | Shopify vs Squarespace from a Top Squarespace Expert | 2022 Update
Shopify vs Squarespace: Why Shopify is the Better E-commerce Platform
Shopify and Squarespace are two popular e-commerce platforms. However, recent changes in Shopify have made it clear that Shopify is the better choice for businesses focused on e-commerce. In this article, we will discuss why.
1. User Experience:
Shopify's e-commerce experience is much better than Squarespace's. This is due to its fully integrated features, like Google Shopping, Shop Pay, and tools for different forms of payments and transactions.
2. Subscription-based products:
Shopify makes it easy to offer subscription-based products, which is important as your business scales and grows.
3. Shopify's updates and new features:
Shopify updates its platform every week, introducing new features for e-commerce. Squarespace's e-commerce offerings, on the other hand, are limited and don't compare to Shopify's extensive options.
4. Shopify is the way to go for e-commerce:
If your business is 80% or more focused on e-commerce, Shopify is the better choice. Squarespace is still a good option for businesses with fewer e-commerce needs.
5. Shopify invests in the future of e-commerce:
Shopify is on the cutting edge of technology and invests heavily in the future of e-commerce. This is evident in the recent launch of an NFT system for the Chicago Bulls.
Shopify is the superior e-commerce platform compared to Squarespace. Although Squarespace is cheaper, Shopify's user experience, extensive features, and investment in the future of e-commerce make it the best choice for businesses focused on e-commerce.
5 Things To Know Before You Start Your Shopify Store | Ecommerce Tips 2021
Starting an e-commerce business can be a challenging task, but it can also be very rewarding. In this article, we will cover five things that you need to know before you start an e-commerce business. These are lessons that I have learned over the last six years of founding multi-million dollar e-commerce brands, such as Skinny Me Tea and Drop Bottle. I have also made some big mistakes along the way, which I will share with you so that you can learn from them.
1. Your product is the solution to a problem:
Before creating a product, it is important to identify the problem you are solving. Find a problem that you are passionate about and research it thoroughly. Turn your problem into a question and find the answer to that question. For example, if your problem is waste from disposable items, your product could be a reusable straw.
2. Your product needs to be viable for e-commerce:
Consider whether your product can be shipped worldwide without being too heavy or breakable. For example, a metal reusable straw is a viable e-commerce option.
3. You need to be able to communicate how you're different:
Find a point of difference for your product, such as a unique design or functionality. Create a unique value proposition that states why your product is different and worth buying.
4. Your customer is not everyone:
Target a specific group of people who would love your product and want to tell their friends, family, and followers about it. Consider your audience's demographics and psychographics.
5. You can build your audience before you have a product:
Focus on building an audience before launching your product. Use Instagram to build an audience for free or with minimal investment.
Starting an e-commerce business requires careful planning and research. By following these five tips, you can increase your chances of success and avoid common mistakes. Remember to identify the problem you are solving, make sure your product is viable for e-commerce, find a point of difference, target a specific audience, and build your audience before launching your product.
What is Shopify? || Shopify Help Center
Shopify is a platform designed to help businesses sell their products to customers worldwide. It is a versatile software that is easy to use and can grow with your business. In this article, we will explore the features of Shopify and see how it can help you build your business dreams.
What is Shopify?
At its core, Shopify is a platform that provides access to all the tools needed to run a successful business. When you sign up, you get access to a storefront where you can sell products, a payment processor, a secure checkout, a shipping platform, a point of sale app, a marketing platform, and a back office with analytics and support.
Features of Shopify:
1. Storefront: Create web pages, upload blog posts, and sell products.
2. Payment Processor: Capture payments for your orders.
3. Secure Checkout: Optimized for speed, conversion, and customer experience.
4. Shipping Platform: Customize shipping rates, run pickup and delivery, and buy discounted shipping labels.
5. POS Lite: Point of sale app to sell products in person.
6. Marketing Platform: Built-in blog, SEO tools, and marketing campaigns with Facebook and Google Shopping.
7. Back Office: Shopify mobile app, analytics and reports, an app store with tons of free apps, and 24/7 support.
Examples of Successful Shopify Businesses:
1. Harris Farms: An online grocery store with an intuitive navigation system and easy-to-use search function. They also have a blog with recipes and an about section that tells their story and sustainability.
2. Vitaly: A jewelry brand with a strong brand aesthetic and lifestyle photos that connect with customers on a personal level. They use video with special effects to engage their customers.
Shopify is a platform that can help businesses of all sizes sell their products worldwide. It provides access to all the tools needed to run a successful business, from storefronts to payment processors, secure checkouts, shipping platforms, point of sale apps, marketing platforms, and back offices. To get started with Shopify, sign up for a free 14-day trial and explore its features.
Accelerated Growth as Shopify Expert with Kurt Elster - of the Unofficial Shopify Podcast
In this podcast episode, host Alex Harris interviews Kurt Elster, the unofficial Shopify expert and founder of Ethercycle. The two discuss the importance of progress and productivity in achieving happiness, as well as Kurt's journey to becoming a successful entrepreneur.
- The secret to happiness is choosing productivity and achievement over instant pleasure.
- Entrepreneurs often struggle with being too hard on themselves and comparing themselves to others.
- Positioning and personal branding can be powerful tools for success.
- The key to success is finding the overlap of opportunity, unfair advantage, and personal passions and skills.
- It's important to iterate and build upon past successes instead of constantly chasing new ideas.
- The human brain craves novelty, but it's important to focus on a single goal and avoid shiny toy syndrome.
Kurt Elster's journey to becoming a successful entrepreneur highlights the importance of productivity, personal branding, and iterating on past successes. By focusing on a single goal and avoiding the temptation of constantly chasing new ideas, entrepreneurs can achieve success and happiness in their chosen niche.