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shopify homepage meta description

Published on: January 13 2023 by pipiads

How to Edit Your Shopify Homepage Meta Description. 2022.

what's going on everyone? it's jamie here from shopify masterclass, and today we're going to be going over how to edit the meta description for your home page and for your overall shopify store. so when customers are discovering you on google, when they're searching your brand name, you're gonna have your desired meta description show up, describing the customer or to the customer, what your brand is about and what you're selling, making it really easy to find you. so with your demand description, it's simply gonna show up under your website here describing to the customer what your site is all about. so we're going to go over how to do that today. it's oberon's fairly easy. i'm going to show you step by step how to do it, also how to write a good meta description. so make sure you stay to the end of the video. before i dive into it, i want to thank our sponsor, profitcalc, the one click profit calculator app available on the shopify app store. it's going to come with a 15 day free trial so you can test drive everything out for yourself. i want to show a quick video detailing their full feature set. discover profit calc, the affordable and easy to set up shopify app that crunches your numbers in just one click. it automatikally syncs with all your accounts and expenses to calculate your profit, displaying everything in an easy to read dashboard so you understand your business in real time. start for free on the shopify app store today. first, let's go over how to write a good meta description. this is coming from google itself. a meta description tag generally informs and interests users with a short, relevant survey of what a partikular page is about. they are like a pitch that convinces the user that the page is exactly what they're looking for. there's no limit on how long a meta description can be, but this snippet is truncated in google search results as needed, typically to fit the device with mainly want to make it relevant for the customer to show exactly what they're looking for. so now we know how to write a meta description. let's head into shop five. so this is our testing store here. so the way you advocate or navigate to the meta description section is on the left hand side. you want to head to online store. this is to show up several navigation options here. you want to head down to preferences at the bottom. this is going to show a few things, but what we care about is the top here. so let's see title and meta description. so shopify is going to max this out at 320 characters, so it's going to fit nicely in a google search site. this testing store is going to be out camping and summer and surfing, so our site name here is going to be ultimate surf shop. so i'm just going to write best store for surfing lovers, something simple here. so the store is going to sell surfboards, surf gear as well as, maybe, lessons on how to surf. so i'm going to try to fit that all here in the meta tag description so i'm giving the customer a relevant description of what the store is going to be about. so i just wrote something quickly here. so let's find the best deals on surf gear, surfboards and body suits. so, describing what the store is going to sell: we've everything you need to get surfing, even if you have no experience- so kind of addressing the typical customer that this store might have- and we also offer online lessons on how to surf and how to become an advanced surfer. overall, this is really going to depend on your shopify store and what you're selling. really, we're just trying to convince the customer or show the customer that the user page they're about to load is exactly what they're looking for. so you really want to do a good job at describing your shopify store here. so, overall, super easy. we went over how to add better descriptions and edit them for your shopify store, as well as how to edit the title tag. we also covered how to write good meta descriptions here, as well as going over a quick example. if you enjoyed the video, i would love if you hit that like and subscribe button below, because that really helps the channel out as far as the youtube algorithm goes. if you have any questions, leave a comment. lastly, i want to mention profit calc again, the one click profit calculator app available on the shopify app store. there's a link in the description to get a 15 day free trial so you can test, drive everything out for yourself and skip the spreadsheets and get back to growing your business. thank you so much for watching and i'll see you in our next video.

How to Customize Shopify SEO Titles & Meta Descriptions for Homepage, Product Pages, and More!

ready to learn how to customize your Shopify website's SEO title and meta description, because you are in the right place. that is what we're diving into in today's video. what's up y'all? welcome back to my channel if you're new around here. I'm Mariah from mariahmagazinecom, and in today's video we're diving into Shopify. I'm going to show you guys how to customize your Shopify website's SEO title and meta description, not only for the home page, but for the single product pages, for the collection page, for your blog post page, for your other pages on the website, all of the pages. okay, so let's just get into it before we go into the back end of Shopify and I show you kind of where to customize these things. I just wanted to show you guys, like, where your potential website visitors are going to see these SEO titles and meta descriptions and kind of just touch on just like why they're important. so, as you can see, I'm here on just like a normal Google search. I searched for the keyword sunflower fall wreath. okay, so this big text right here, this is the SEO title and then the text underneath it. this is kind of like the explainer text. this is the meta description. okay, so it's important to customize these things for your website, because this is like the only information that visitors from Google can see in order to make a decision on if they want to click on your search result or not. okay, so I often tell my clients, listen, it's not good enough to show up on page one, we have to entike users to click from Google over to our website. and I say in the word entiking lightly, okay, like we're not about to get all clickbaity and whatever. we want to just entike the users. be honest about what kind of content or what they're going to find on the page when they click. okay, so you can also see that it's important to put your target SEO keyword in both of these things, because in the meta description itself, Google will bold the words that the user typed in. so to the user that's like a visual, represent temptation of like hey, this search result might be a perfect fit for the thing that I was searching for. okay, so that's something to keep in mind. and then the other thing is just a heads up. if you don't customize your SEO title and your meta description, I'll show you in the back end. Shopify kind of puts placeholders in there for you, but we don't really like to leave it up to Shopify to kind of put things in there, and also Google will kind of just pull content from your website and craft its own meta description and SEO title. we don't really have very much control over that, but best practike is to take the time to customize those two pieces of metadata so that you're not relying on Shopify, you're not relying on Google. instead, you create strategic pieces that entike your users to go from Google over to the website. okay, so now let's get into the back end of Shopify. so the first place I'm going to show you is for the home page itself. the home page itself, it's kind of like your overall SEO title and your meta description. it's pretty important, okay. so how to customize that is, you go to online store and then click down here into preferences and it is the very first thing that pops up at the time of this recording. okay, so the SEO title and meta description- you will see here that you usually only have about 70 characters. okay, that's usually where Google tends to cut it off- is around 70 characters here. so if it's cut off, it's going to look something like this: they're going to put dot, dot, dot in there. we kind of don't want Google to put dot dot dot. we kind of want to be aware about, like, how long our uh- SEO title actually is. Shopify does a really good job of- Actually, I don't even think that I can add- and, yeah, it doesn't even let you go longer than 70 characters, which is pretty great, okay. so then the other thing is your home page meta description. this text right here here is essentially the text that will show up in this explainer text. so Shopify says you have 320 characters. honestly, at the time of this recording, that's not really accurate. Google tends to cut off meta descriptions at around 155 to 160 characters. sometimes it will show longer ones, sometimes it won't. so best practike is kind of just keep an eye, try to keep it under the 160 range. if you do 320, it's likely gonna get cut off. I don't think any of my clients have seen anything crazy in terms of like a longer meta description that actually gets showed in Google. I think where this came from is that a couple years ago, Google tried this update where they were like, Hey, we're going to give you 320 characters and then they like took it back a couple months later. but of course, it's up to Google on what they want to show. if they think that a longer meta description is going to help the users make a decision on search results, it will show a longer one. but, as you can see, these ones are all pretty short coming up on here, so I kind of just wanted to point that out. and then, like I said, if you can get your target SEO keyword in your SEO title, that's great. I definitely recommend that. if you can also get it in the meta description, also great. we love the visual clues that show up in Google search result when people are searching that Target keyword. okay, so that is how to customize the SEO title and meta description for the home page. now what about the product pages? so head over to products and we'll just click this one and scroll down and you will see search engine listing. okay, so you can click edit. this is where you can edit your SEO title and your meta description. so same rules apply. it says that you have 70 characters here. that seems to be accurate from what I've seen. it says you have 320 characters here. doesn't seem to be too accurate from what I've seen. okay, so you can test it and tweak it for your own site. the other thing is the URL handle. if you can put your SEO keyword in there, that is also superb. just to mention this really quick: if you have a published page or product or something like that and you go in and you change the url, make sure that you are having Shopify create a URL redirect for that. I have a video toking about 301 redirects specifically for Shopify. I will link to that in the video description below. okay, so this is how you customize a product specific SEO title and meta description and then, to be honest, it's pretty much the same thing for every other page in the website. okay, so if we go to collections, I'm gonna leave that. pop open the collections, scroll down, bam. search engine listing- click, edit. this is where we customize the SEO title and The Meta description, and then it's going to be the same exact thing for the blog post. so head over to your blog post, click on it, scroll down. you'll see search engine listing preview: edit the SEO settings. this is your SEO title. this is your meta description. so, as you can see, if you do not populate an SEO title in a meta description, Shopify will pull your either your product title, your collection title. in this instance it's your blog post title and kind of just put it in there. I always suggest customizing this based on SEO keywords. same thing with the meta description. Shopify typically pulls in like the first 320 characters from your text itself and, like we said, you want this to be entiking and strategic and include your SEO keyword and probably not go over 160 characters. okay, so definitely spend some time and kind of craft a good meta description in here and then the pages like your about page, your contact us page, all of that stuff. it's literally the same exact thing. Shopify makes this pretty easy. so just edit website SEO settings: this: this is your SEO title and then this is your SEO meta description. if you're feeling a little confused or overwhelmed and you're kind of just like Mariah- I don't even know what to put for this SEO title in meta description- then don't fret. I have created an ebook guide walking you through how to craft successful SEO titles and meta descriptions and literally just from watching,

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How To Write Perfect* Page Titles and Meta Descriptions for SEO

in this video, i'm going to show you how to write the perfect asterisk page title meta description for your website. asterisk perfect doesn't exist. well, optimize page titles, ie title tags and meta descriptions, can help increase your click-through rate from search, get you more traffic from organic search and also help your rankings. so they're really, really important. in fact, we go so far as to say that page titles, in partikular, are, word for word, one of the most important seo elements on any page of your website. so, first up, what are page titles and meta descriptions? well, page titles and mess descriptions are both forms of metadata. so metadata is code on your website which isn't actually visible when you're browsing on a page. so let's look at page titles first of all. when you're navigating on a website and you see the title of that page in the tab, that is usually the page title. likewise, when you're on google and you see this big blue link- or it's purple once you've clicked on it. blue link at the top here- this is the page title. now the meta description is the descriptive text that's there. so that's what page titles and meta descriptions are. how do they impact seo and how they help you get more traffic to your website. well, they help you get more traffic to your website because if you have compelling page titles and mess subscriptions, when people see your page in the search results, they're much more likely to click on it. so i've just searched for how to write page titles and meta descriptions and you can see the exposure. ninjas blog post on this topic is ranking at the top of google. we have the featured snippet and we also have this top organic result here. now you can see that because i've searched for how to write page titles and meta descriptions. that's the terminology that i have in my head. that's what i'm looking for. so what have we got here? we've got how to write page titles and meta descriptions. that matches exactly what i'm searching for. and then here we have title tag 2019: seo best practikes- it's kind of what i'm looking for, but doesn't actually use the same terminology, and so on and so on and so on. so because i've matched exactly what the search query is, i've got the most chance of getting that click and also showing google that i'm really relevant for that term. exactly the same with meta descriptions. if, for example, we see a meta description like this: learn how to write the best mess descriptions here. although page titles might vary, all pages will appear to be the same because of the dot dot dot. it's a poorly formatted meta description and it's going to make me less likely to click on it because it's less descriptive and it's slightly confusing as well. now, what's often happening with meta descriptions is, if google doesn't like the meta description you've submitted, it's just going to be using its own and it's going to create its own from the content on your page, and that's most likely what's going to have happened here. so page titles and message descriptions are important because they're going to increase the percentage of people that see your website in search results and click through and visit your site, and obviously it's the visitors that we want. it's all well and good ranking on google, but if people aren't actually visiting your website, they're never going to be able to convert. every page on your site has a page title and has a meta description if you choose to use them. probably the easiest way to find your page titles and your meta descriptions if you go view page source on any page and what you're looking for is this section here, which starts with the little title tag and inside that is the page title. the next thing that you're looking for is the meta description, so that'll start something like meta name description and then you'll have the metadata which makes up your meta description. if you're using wordpress, for example, you can see the exposure ninja site is built on wordpress. we're using the yoast seo plugin and that's allowed us to put the meta description in there. the page title is set on the wordpress page editor itself, so every page on your site should have a different page title and should have a meta description, and you can see them behind the scenes here. so how do you write the perfect page title, a message description? well, the first thing that you need to do is you need to do a bit of research and see how google is showing page titles and meta descriptions in your searches. so, for example, let's head over to google and we're going to search for landscape garden in nottingham- not the sort of search that you would usually use if you're looking for masterclass in page titles and meta descriptions, it has to be said. so up at the top here, we've got the ads. they're not page titles and meta descriptions. they look like them, but these are obviously set inside the google ad platform down here, where we have the organic results. this is where we have page titles and meta descriptions, so we can see that some of these have been truncated. for example, you can see there: dot dot, dot, dot, dot, dot, dot, dot, dot. some of these are shown in their entirety, for example that one. now, this is actually a pretty good page title, because what have i searched for? landscape gardeners nottingham, and we can see here that the page title uses our target keywords there- landscape gardening, nottingham- so it's using the phrases i've searched for, which is a good idea. here's my builder. same sort of thing: landscape gardeners in nottingham- pretty good, and what they've done, though, is their page title is too long, so google's truncated it. this one here says garden design nottingham, which isn't actually what i've searched for. i've searched for landscape gardeners nottingham, which is slightly different, so one of the things that they could do to push this site even further up the rankings and possibly challenge position one, is to have a landscape gardening page on their site which is called landscape gardeners nottingham. now, if we move over to having a look at the meta descriptions, we see a similar sort of thing, so some of these are showing the meta description in its entirety, and some of them are showing a kind of truncated and automatikally generated one using the content from the page. generally, you want to have as much control over how your site is shown in search, so you want to try and keep under character limits to make sure that your meta description is being shown exactly how you intend. so when you're having a look through and researching the sort of page titles and meta descriptions that you're seeing in your space, one of the best things to do is to think about the sort of things that are entiking you to click through into the website. so things like usps and reasons why your business is different to somebody else can be a great way of attracting clicks. for example, let's imagine that one of these landscape gardeners offered a free landscape garden design service where they designed it free of charge and then they'd come and build it out if you wanted to work with them. well, that might be a really useful thing to put in their meta description, because then when i see that, i'll think, oh yeah, that looks great. that's a great first step for me to take and i click through onto the website. the great thing is they've just got me as a visitor to their site. but also i've now got in my head: oh, where's that free design consultation? so i'm already kind of pre-converted on that thing and when i get on the page i'm looking for that call to action. so i'm more likely to convert. in meta descriptions you typically want to stand out. you want to give reasons why people should click on you rather than somebody else. in the page title though it's slightly different, because google uses the keywords mentioned in the page title as a ranking signal. you want to make sure that you're using your target keywords in your page title. it doesn't matter so much in your meta description, but in your page title it's partik.

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Shopify Meta Title & Meta Descriptions Explained | How To Change Meta Title & Description in Shopify

hey, entrepreneurs, it's sam day here from day tips, and in this video, i'm speaking about your meta title and your meta description for your shopify website. now, first and foremost, i want to go over what your meta title and what your meta description actually are, so you know what they are when you see them within your dashboard in shopify. so, basically, your meta title is the title that someone will see within the search engines and the description that someone will see within the search engines as well. now, this meta title and meta description can help to kind of give an outline of what that page is about, both to the search engines and also to users as well. so if i go to google and let's say, for example, i type in baseball, then i search. you will see the first search that comes up. this first search result is wikipedia and the meta title says baseball hyphen, wikipedia, and they also have a meta description here. now, a couple of things that you should take note of is the fact that the term baseball is actually highlighted, um and bolded here in in the meta description. now, google does this on purpose, because i've used the search term baseball when i was searching google, so it will highlight the key terms that are actually in the meta description. so whatever keyword you want to rank for, you want to make sure you put those keywords both in the meta title and in the meta description as well. this being said, you don't want to keyword stuff. now, keyword stuffing is when you just try to include loads of keywords in your meta title, in your meta description. you don't want to do that. you want to stay away from keyword stuffing because that can actually have an adverse effect on your search engine optimization. you want to make sure that you have your keywords in your meta title, in your meta description, in an organic way that still reads well to users. so if it it doesn't make sense to users, then it won't make sense to google and your likelihood of showing up in the search engines for that keyword will be pretty slim. now i often get asked how many keywords should you try to rank for on any partikular page? well, one thing that you need to remember is that each page and each artikle or product page, even that you add to your shopify store, is a new opportunity for you to be found in search for a different keyword. so each page should be optimized for a different keyword. don't try and optimize a page for five or six different keywords and put all of those keywords in your meta title, meta description. make a page specifically around one keyword that you want that page to rank for. it's a lot easier when you do that to rank for that one page. if you try to rank for five or six with one page, then you might probably miss all of them and google will be confused, your searcher will be confused and you'll probably end up ranking for nothing. this is why it's a great idea for you to start a blog. i always recommend starting a blog for shopify stores. now, if you're selling a product and you have limited products, then that means you can create blog artikles around topics that your idle customer will be searching for and you can actually optimize each of those blog artikle pages for different keywords, and this can increase traffic to your website from organic search. so now i'm going to head back into my shopify store and i'm going to go underneath here to where it says online store. you'll see where it says preferences and here you can actually add your home page title and your home page description. now this is your meta title and your meta description for your home page, which is really important. i highly recommend that you add some brand keywords here as well. so whatever the name of your shopify store is, then put that in there so that is prevalent and people know what your brand name is. i also recommend in your home page meta tie to a meta description to go after what is known as a short tail keyword. now i speak about long and short-term keywords on this youtube channel and i'll leave a link in the description down below to some of my keyword tips and i usually recommend to go after what's known as long-tail keywords. so let me define both of them so you have an understanding of what they mean. so short tail keywords are basically keywords that are short in nature. now how you can recognize a short tell keyword is basically a keyword that is not really descriptive. you don't necessarily know what someone is searching for. so an example of a short-term keyword might be baseball- someone's who just types in baseball. they could be looking to buy a baseball. they could be looking for baseball tips. they can be trying to figure out whether baseball is a good sport for them to get into. so it's really vague and it's really competitive as well, because there's so many websites that are competing for the term baseball and that have the term baseball on their website in multiple places, that it's going to be almost impossible to rank for that keyword. but if you have a longer tail keyword, a keyword with, say, three or four words, or sometimes even longer than that, then these keywords tend to be more descriptive, more in depth. for example, a keyword such as: is baseball a good sport for my son? that is a really long tail keyword and a lot less websites are ranking for that. so you're competing with a lot less people and you are a lot more likely to actually rank for that keyword. that being said, long tail keywords tend to get less traffic than short term keywords. however, if you are ranking for the right long tail keyword, then the visitors that do come to your website are probably likely to convert a lot higher, because they know exactly what they want and when they stumble across your website, they're on a page that is specific to them and they are a lot more likely to take a call to action. so why do i think it's a good idea for you to have a short ish tell keyword for your home page title and meta description? well, your homepage is likely to be your most authoritative page. it's the page that most people will link to if they are referring to your website on their website, so most of your back links will actually be to your home page. as well as this, if people are sharing your website on social media, nine times out of ten they will share your home page more than any other page. so, as a rule of thumb, your homepage tends to have more authority. so you might actually start ranking over time for a short time keyword. so you might want to optimize your home page meta title and meta description for a short tell keyword. that being said, you still want to be somewhat realistik. you don't want to go after a short tell keyword such as baseball, but you might want a really competitive term that gets a lot of search volume and and you want to try and, over time, make your website competitive enough to challenge for that keyword in the search engines. now you can do some keyword research using a few keyword research tools, and i'll leave some of them in the description down below, along with some of my videos on keyword research, so you can see what keywords get the most traffic for your specific industry and what keywords you should be going after. so i also have a a blog page up here and all you have to do to get to a blog page is again go to online store and then go to blog posts. like i mentioned, i highly recommend you creating a blog for your shopify store because it's great for search engine optimization, not just so that you can add pages and include different keywords per blog that answer your potential customers questions, but also if you are updating your website regularly with blog posts, then google know to come back to your website often. if your website is not being updated often, then google have no reason to come back and check on your website. but if you're updating your site constantly with new blog artikles, then google know, oh, let's come back to this site and actually check the site for new content. i often get asked the question, sam. you know i've pub.

How to Write & Optimize Shopify Page Titles and Meta Descriptions

so you want to optimize your shopify store for seo, this is the place to be. i'm going to give you four places where you need to edit your metadata: rules of metadata, how to get it done quickly, the tools i use, how to choose your focused keywords and a few over-the-shoulder examples so that you can nail your shopify seo. let's get started very quickly. in case you don't know, this is what metadata is. so when you search anything on google- say my favorite game, skate city- this would here be your title and this here would be your meta description. so google doesn't always follow the meta title and meta description that you post when you write that on your site, but generally it does. in this case, let's take a look at what that looks like on the back end. you won't need to know this, but it's good to know for shopify specifically, but it's good to know in general. so here's the skate city website and if you view the source, you can see that there is this description here. so they have your perfect ride worldwide. and then there's also the title: skate city game. so google here has skate city game, but they added some additional information. google's doing this more and more, but if you write good meta titles and meta descriptions. typically they will take your recommendations. so, without further ado, let's tok about the four places where you can edit metadata in shopify and, in fact, where you should edit metadata in shopify. so the first one is your home page. the way to do that is to log into shopify and then go to online store and preferences and then this says title and meta description. you want to go ahead and put your meta title or your homepage title and your home page meta description here, although the the character limits are longer than what you might see in normal recommendations. 2021 moz guidelines say that you probably want to put your meta title between 50 and 60 characters, or else it won't. it will be cut off- and that usually your homepage or your general meta descriptions should be less than 160 characters. you can put more, but note that it will and probably be cut off. i'm going to try to. here's an example of that here. so, ruby lane, they put the website name first and then there afterwards what it is that they sell, and then here is the meta description with the ellipses, because not all of that information is there. so, first thing, make sure online store preferences- boom, you have your meta are. you have your homepage metadata set up now. the next place to do this is your products. so you want to go to products and all products in your store and then you'll see that the layout is actually somewhat similar. so you're probably accustomed to seeing your regular shopify content here and the variants below, and then you just click edit website seo here and then this is your page title and this is your description. note that you can edit your urls, but you probably don't want to because they have been indexed by google and that is a separate thing where you need to redirect it, so don't be as loosey-goosey with that as you might be for your page title and your description. so so far, homepage meta title, meta title or meta data metadata for all of your products. and then you want to make sure that the metadata is working and all filled out for every single one of your collection pages. so in this case, we have a two-toned collection and this has a series of products and if you click edit website seo, you can see that this hasn't been filled out yet and it needs to be added. so you just add again your title and your description, the last place where you're going to want to make. actually, there's two more. the last two places where you're going to want to make sure that you add your meta data is your blog posts and your pages. it looks like that's not loading that quickly for that website, so i'm just going to give you another example. we go to online store and we go to pages and then you can click into any one of your pages. so this here again, same principle: page title, meta description. and you want to do the same for your blog posts, so you click into it: page title, meta description. so now that you know that, it's the five places to edit metadata in shopify: home page collection pages, product pages and blog posts and regular pages. so five places. now some rules about metadata. again, we want it to be less than 60 characters in the title, if you want that to all that information to be seen, and then the description, typically less than 160 characters. i'm going to give you a free spreadsheet if you want to go ahead and use it and you basically, the best way i have found to track and make sure that your metadata is consistent and well taken care of across your site is to list all of your urls to choose your primary keyword or multiple keywords that you want, you can, that you want to focus for when you're writing that, so that you can rank for that in search engines, and then you can add search volume, keyword difficulty, any other metrics that you want to add or any notes, and then your title and then a character count. so this is going to show the length of that, so it shows you right away are you over or are you under that recommended 60 character count, and then the same for your meta description: boom. so now that you have this sheet, i'm going to show you how to take all of the pages from your website and go ahead and make sure that all of them are listed so that you have meta titles and meta descriptions. so the tool that i use is actually screaming frog and i crawl the website and i'm just going to instead- like i've already done this so that you didn't have to watch it- you put the url in here, you click start and then you can go ahead and take all of your urls and i'm just going to copy and paste all of them. let's see if i can. actually, i'm just going to export them with a different name: internal, all bonnie. so actually you probably want to take internal crawl data html and you will list all of the or, yeah, and then list all of the pages- html pages- because sometimes what can happen is it gets gunked up with javascript files and all that. so let's look at that spreadsheet that we created and i am just going to export all of those urls, delete that row. and then i notiked that there is existing meta titles and existing meta descriptions. so i'm going to go ahead and i'm going to take those and see kind of what it is that we're dealing with. so the meta, or the titles and the descriptions, pretty needs some work. so that's why we're doing this, and a lot of times, when you get to working on a new website, you're going to see that things are a bit neglected. but the idea is, now that you have this spreadsheet, you have a list of every single one of your urls. if you're working on a brand new site, you would just use the urls that you're planning to create, but in this case, we use screaming frog to take all of the urls and then we took all of our existing titles and meta descriptions. you can go ahead and strategically write out the content that you want. or, if you want, you can use this as a means for sorting by. other pages like that are blank, for example. in this case, it looks like the only pages that have blank titles are pages that are probably not indexed by choice or by intention, because, for example, your cart page doesn't need to be indexed. and then these other pages, for example the gift card, we might want to use that data sort in to help us create some new meta descriptions. if you want to continue on with this tutorial and figure out how you might go ahead and take these steps to choose your focused keywords and write some metadata, please go ahead to the next video in this series and we will write some awesome titles and meta descriptions that will get you ranked and get people clicking through to your website. thank you, see you in the next video.

HOW TO WRITE an Amazing META DESCRIPTION! ( For Shopify Stores to Boost SEO )

hey guys, it's Audriana from. I do live here, and this channel was created to help Shopify merchants grow their Shopify store. in this video, we're going to tok about meta descriptions: what are they, how to write them and how do they benefit you. so, first off, what is a meta description? so a meta description is basically a description. so when you go on Google and you search for something such as best coffee ever, you're gonna see a lot of search results and these search results will normally have something called a title tag. so it'll say: best coffee ever by Deathwish coffee, and then it'll have a URL- you know, Deathwish coffee com- and then underneath this, you'll see a little description such as: we make the best coffee in the world. we freshly roast our beans every day. that is a description, but it's also the Meta Description. so now you know what a Meta Description is and you've seen them all the time. every day, when you google something and it just has a fancy word or a fancy name attached to it for SEO purposes, alright. so how do you write a Meta Description? so a Meta Description needs to be 155 characters or less. this length has been kind of a mysterious debate over the past couple of months because Danny Sullivan from Google announced just in May two thousand eighteen that they're actually shortening the Meta Description length from around 300 to 155. so just keep this in mind when you're writing your Meta Description. it's no longer 300, it's 155. so you want to keep it short and sweet, keep it concise and have a clear message. if you write over the 155 characters, then your overall description might get cut off. its gonna get truncated and you'll see dot, dot, dot. so people won't really know what you're trying to say, or maybe you didn't finish that thought. so just keep this in mind. you can always preview your meta description to see what it'll look like in Google, and this is really helpful because you can kind of look at and see. you know what I click on this. just ask yourself that if it doesn't really look attractive to you, it's probably not going to look attractive to other people searching for whatever your product is. another tip is to target keywords in your Meta Description. so if you're selling coffee beans, for example, then you're gonna want to have coffee somewhere as your target keyword in your Meta Description because people are looking up coffee. you're gonna want to be the person that pops up for that search query for a Meta Description on your product page, you're gonna want to ask yourself: what are you selling, what are the benefits of this product and how are you different than the competition? if you can answer all of those questions and it's short, one to two-sentence description- then you're set. people will understand clearly what your product is all about and hopefully they'll click on you. another way to look at this is if you were stuck on an elevator. what would your elevator pitch be if you had to describe your product and one to two sentences, what would you tell the person next to you? this can really help you kind of narrow down your focus and really get down to the meat and potatoes of what you're really trying to say, because if it's not necessary, you need to leave it out, all right. so where do you go on your Shopify store to add in a Meta Description? you'll see something on your product page that says search engine listing and you'll want to click on this and then you'll click on edit website SEO. this is where all your Meta Description information is held, so you can go ahead and go there and edit all your meta descriptions. I would say that if you haven't written meta descriptions, yet prioritize your most popular products first. this way, you can kind of increase the traffic to those products before worrying about all your other products. and if you'd like to learn more about meta descriptions, I'll put a link down below for our artikle of how to write amazing meta descriptions for your Shopify store. and if you would like to promote your products that have a five-star rating and you want these five star rating products to display prominently on Google search results, you can get an app called get clicked SEO. this app will actually help all the products that you have reviews for show up on Google with a star rating. it takes a little while for it to catch on and it uses something called structured data. if you'd like to learn more about that, I'll put a link down below. there's a fun little video and you can learn more about get clicked SEO. thanks so much for watching this video, guys. if you enjoy this video, give it a thumbs up, leave a comment and also don't forget to subscribe for more merchant tips for Shopify. take care, and I'll see you, guys next time.