More Detail into Shopify Customer Management

Hey everybody, This is Ori from Astral Web, and I'm going to introduce to you a little more detail into management of customers in Shopify backend, with defaults, what you can do. So I've made a video or a few videos about general Shopify. I've kind of introduced them a little bit, but I want to go a little bit more detail to explain how you use it, mainly from customer service, but just as a management of customer. okay, So, first of all, what you want to do, go to the backend, click on Customers and you can see your customer grid, your customer you know list one by one, though, and all of your customers are here. You can see basic information, the customer name, any notes about them, amount of orders, the money spent over the lifetime, and you can also use your customer groups to filter. So what are customer groups? These are built-in customer groups that are set, But, in addition, what you can do is you can use the search box and the filters to make your own, and this I find extremely powerful for customer service and especially for marketing right. So, for example, if I want to send certain emails to customers that are very loyal- they've spent, you know, over thousands of dollars, I can make that. So, for example, I would go here, click on More filters, Amount spent and I would say, for example, over $1,000. I click on Done, now I can see all of mine. Now I don't have, because this is a demo site, but let's give you a better example here. So let's say I wanted to do, for example, all the customers that accept email newsletters. okay, So I'm going to click. that's how I did this. So now I can go here and I can click on Save filters and I can call them subscribers. And now that I did this, I can create many, many different types of groups And you can use them for just easy navigation and especially, apps can use these things to really enhance the functionality, or custom coding, if you want to do So. we've done very, very cool things with customer groups. You can make things like restricted areas on the website only for customer groups, like only special groups and customers can see things. you can make special promotions, different abandoned carts, a ton, a ton of things, mostly with external apps and coding, but it's really, really a powerful thing and I can't stress enough about this specific thing. right, Make a ton of groups, figure out what your business needs, how you want to work with your clients, with your customers, and then go and make these things. So this is a really powerful thing, right? So you have a few more filters here: tags and account status and of course you can search for names, right, Okay? So in addition to that, what you can do is you can actually add customers yourself. So typically, customers come to the website, they just register themselves. they do it. Sometimes you want to add customers. For example, someone has trouble adding their account. they might call you for customer service and say, "Hey, I want to, you know, register account for me" or other. So you just fill it up, right? So Janes, let's just call it Jane and then M, then Jane M. just do that and you can fill up all that basic information: the phone number, you know address. do they want to join the email newsletters? Let's say yes, All the address information. do you want to collect tax from them? And then these things are notes and tags are internal for the business, So customers don't see the notes about them. So if they were calling customer service all the time and annoying us, you might say: you know they like to tok a lot on the phone. Be careful, right For your customer service Or whatever it might be. They're very loyal and super nice, hey, and they're always very pleasant, right? So when they click, now I have my customer here. okay, This is my customer information. okay, So let's show you a few things. So, in addition to that, you can actually search for customers, right? So let's say, I want to search for a customer and I can actually view my customer information. So this is a walkthrough of what the customer detail page looks like. Now, first of all, you can disable their account. right, If there's some issue you can disable. they can't log in, they can't use the account anymore. You can reset the account for them. So what you can do is, if they are not able to go back and log in, you can reset their password. But because of security measures, you, as a business owner and customer service and marketing etc. you're not allowed to see their information, right? So what you do is, when you click on this, the customer will actually get an email. okay, So this account, this email that I have right now, is both my business account and my customer, just for example, just for this right. And so when the customer resets, they'll get an email and they can click here. they can reset the password by themselves. Okay, What else can you see? You can see their basic information when they started to be a customer, where they're from. you can make your own internal notes that only you, as the business, can see, and you can see their last orders, the total spent and their average order value. okay, These are all things that you can use for marketing purposes. okay, Now you can also click here to see the last order. Here you can quickly see the actual orders they placed and if they have more than one, you can actually go and view them one by one, especially good for customer service refunds, things like that. And one of my favorite things are the timeline. So when you tok to a customer and you want to know more about them or they're asking questions, you can actually see everything about them. So if they say, "Hey, I had an issue with an order, I didn't get the email" you can prove that they got their email, or they registered on a certain date or they refunded. you can see the whole order history. Now, if it's very long, you can go back and back and back and back, okay, So, in addition, you can leave your own comments. For example, you know, customer called and say I helped them, helped customer, fixed their problem, for example. right, I didn't have any refunds, anything. I can attach things, I can add some more information and I click on Post. Now this is going to go on the timeline. Okay, So right here it's in the timeline. and which admin that logged in? There's a note: which customer service, which user logged in and did that stuff? In this case my name is just called the admin, but it could be, you know, whatever customer service or other. Okay, In addition, you can edit for the customer their information, their general information, their name, email and phone, and do they accept newsletters. You can actually manage their addresses. You can either add a new one right here or you can actually edit their existing one. or if you can have multiple addresses, let me give you an example. so, Jane M, and let's just say Main Street, let's just say, for example: okay, If I save this, now I have two addresses. okay, So let's see: Oops, I think I clicked the Manage, So let me do this. Jane M, let me add a new one and let's just say this is the address I'm going to click here. Okay, So now I can click Manage and I can see multiple addresses And I can actually go and change and make them defaults right. So I can. this is the current default one. I can help them change, for example, to this one and you see it changed Okay. In addition, I can make sure I can have a customer that does not need to pay for tax. okay, And the most important are tag right. Another thing that's important is tags. This is a way for you to organize, label them right Here. this is a customer note, which you can only have one and this is a general note about the customer, But tags can help organize them in many, many different ways. You can have one customer have multiple tags. you can really use it for marketing. So, for example, for tags.

The 12 Best Shopify Store Examples To Inspire Entrepreneurs

if you're on the journey of building your own business, here are 12 exceptional shopify store examples to give you a bit of inspiration, and i'll also give you some tips on how you can get your store on their level. hi, i'm creative strategist michelle bally. i've helped countless small businesses create and optimize their shopify stores, so in today's video, we're going to be looking at some of the best stores out there and how you can apply these ideas to your own store. there are already set standards when it comes to how ecommerce sites are built, so look at what other brands are doing to follow best practikes for design, ux, navigational flow, on-site marketing, copywriting and photography. you don't need to recreate the wheel, but instead just get inspiration from other existing ecommerce stores, and that's going to save you some time and effort. so what i do when i'm creating an ecommerce store for a client is: i look at what's already out there, but i also keep in mind that nothing truly great and memorable in this world is a copy. so let's just look at these stores as a baseline, in no partikular order. let's hop into it all right. so let's start with spencer badu. spencer badu is a gender-neutral clothing label. his shopify store is really well optimized for mobile shopping. so let's take a look at why that is so. as you can see, his website is optimized for mobile, meaning things are fitting and flowing really nicely on the screen. it's important to design mobile first. designing mobile first means that you're starting off your designs by looking at it on a smaller screen and then looking at how it will appear on a desktop. this might feel backwards, but it is important because more and more people are using their phones to shop. to ensure that your website looks good on mobile, make sure that you're clicking this mobile view button right here as you're designing your store in shopify. alright, so jumping back to spencer's website, he includes an email signup form. it's also great that he includes only a few necessary fields, making this section as concise as possible, which is respectful of people's time when filling out the forms on mobile, and that's also going to lessen the likelihood of people just getting frustrated and exiting out. all right, so let's go shopping. so i'm gonna add this to the cart, and what i like is that he has a pop-up that allows you to tap to continue shopping. this makes it super easy for people on mobile to go back to the main shopping page. now this might seem like a simple addition, but the more seamless that you make your website with small editions, the longer you're going to keep a customer on your online store, and the longer people are on your online store, there's a better chance of a customer seeing that purchase confirmation page. so i'm ready to make a purchase. so let's see how this checkout experience is okay, wow. so this is really easy to quickly update what's in my cart by number or just by completely removing the item, and i have many options: to pay immediately or i can just continue to check out, and when i continue to check out, the form looks super simple and really easy to use. so the nice thing about shopify is that most themes, if not all, come with a pretty standard and pretty seamless checkout experience. whereas with other platforms, custom coding is involved, shopify has this feature already built in. the importance of having an online store that's really easy to use on mobile can be the difference between a lost sale and a purchase. so greenhouse juice co sells healthy, sustainable juices and their website is super functional. so let's take a look at it. all right, let's go over here to navigation. so they're using sub navigation, which helps clean up the main navigation and not make it look too cluttered, and now i can choose to shop by category. having intuitive navigation like this is extremely important in keeping people on your website longer. i know i've definitely rage quit a website because i just couldn't get to where i was going, so try using some of these common categories in your main nav: use shop about contact, the search function, blog and shopping cart in your sub navigation. include product categories different about topics like our story, faqs and locations. and then the footer nav is traditionally saved for items like privacy policy, refunds and shipping, faqs and wholesale inquiries. so a little bit of the drier stuff now. delivery will keep customers engaged during social distancing. delivery can be a logistikal nightmare both for the business and the customer, so they have done a really good job of just simplifying it here. they break down the process in detail and they have a zoning map and contact information for any questions. now i'd like to see more about how they built their store, so i'm going to go into an app called shopify inspector. this is a google chrome app that's free to install, and right off the bat i can see that they're using an app called lucky orange. lucky orange is a shopify app that gives you heat maps of where people are clicking and screen recordings of how people are using your website. you can literally see people shopping on your site with this app, and it's going to help you determine if you need to make any changes to your website so you might be able to see why people are leaving your store or if people are searching for things you just don't carry and if the checkout process is too long. when you get in front of the screen and start building your shopify store, keep these tips in mind and make your store as functional as possible. all right, let's take a look at half moon. they sell yoga props and wellness accessories, and this store has done an amazing job of finding a niche category of products to sell. they went from the general topic of health and wellness, distilled it down to yoga and then they boiled it down even further to props for yoga. now the result of this for any business is a loyal, engaged and focused following. by stiking to a niche, they've also opened themselves up for opportunity to wholesale. you can see that they have a wholesale portal that is password protected. wholesaling is a great way to diversify your revenues, so if you're looking to create a wholesale portal like this one, check out shopify apps like wholesaler and wholesale club. okay, let's head over to vitale. vitale is a jewelry brand with experimental designs. now, the reason that i wanted to visit this page is because they have stunning visuals. look at these lifestyle photos. the styling, the lighting, choice of models and the choice of set are all super well thought out. look at these colors and the camera angles. they've even incorporated the use of video with special effects. now, we all know that video keeps people engaged longer, so make sure that you're including video on your website. this video here is a lifestyle video, meaning the focus is on the feeling of the brand rather than just shoving product imagery down your throat. the reason that this lifestyle content is so effective is because it allows a consumer's ego to identify with a brand's personality. this type of marketing is more complex and definitely more conceptual, as opposed to rolling out a product demo video that you might find on the shopping channel. their product photos are also amazing. it's hard to tell, but i believe they're using a mix of 3d rendering and photography. so, all in all, storytelling through photography will not only increase your store's conversion rate, but a customer's loyalty and how they're going to relate to you as a brand. silk willow is a sustainable wedding decor online store. one thing that they do super well is their level of customer service through customized orders. they have a separate page for custom orders, and the form includes space for customers to narrate what they need verbally and visually through the use of inspirational photos. so this solution of digitally intaking potential customers is a great experience for the client, rather than endless emails back and forth.

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Shopify’s Architecture to Handle the World’s Biggest Flash Sales

foreign [Music]. welcome to my tok shopify's architecture to handle the world's biggest flash Shields. my name is spark the water. I lead the insights and Reporting team of Shopify payments. Shopify payments is our built-in Payment Processing solution that we offer to merchants in 17 countries around the world. we also support many payment Integrations from third parties. I've been working on various parts of shopify's payment processing systems for the past five years. I'm originally from the Netherlands and I moved to Montreal, Canada, for the job back when Shopify was an office-based company. you can find me on Twitter: ASB to water in case you're unfamiliar with what we do at Shopify. our mission is to make Commerce better for everyone, and we do that by offering a multi-channel platform hosting millions of merchants, allowing them to sell wherever their customers are, whether that be via their online storefront, social media and also in person at brick and mortar or pop-up stores- all with a single integrated back office for merchants to run their business from. and we've gotten really good over the past few years handling flash shills, and that's why I'm giving this tok. flash Hill is a sale for a limited amount of time, often with Limited stok. it's over in a Flash because the product can sell out in seconds, even if there are thousands of items in inventory. you might think that's not new. that sounds like a regular sale. yeah, you might have seen videos of crowded shopping malls around the holiday periods, with customers rushing in as soon as the gates open, but today these flash shills happen any time of the year. the current iteration of flash Shields was popularized by a digital first brands with product drops. this is a sale of a limited edition of something, for example, lipstik or a pair of sneakers, and these Brands create hype on their social media platforms, which then drives enormous amount of traffic and sales the moment the product is available. now this type of sale poses an interesting engineering challenge as the amount of merchants that we host grow and they grow their customer base. today's Flash sale will be tomorrow's base load. a quick rundown of how we build Shopify. our main tool of choice for building back-end system is Ruby on Rails with my Sequel, redis and memcache as our data stores. we use go and Lua in a couple of places as well, mostly for a performance critikal backend parts, and I'll tok about those later in this tok. on the front end, we use react with graphql apis and we use react native for our mobile apps, including the point of sale that I just showed you earlier. you may have heard that shopify's main rails app is a monolith and we deploy this around 40 times a day as hundreds of developers worldwide are working on it. this is a familiar site for folks in the audience. I presume you are browsing for products added to cart and check out, and then- this is the perspective from our Merchants admin- there's an order ready to be fulfilled. we just saw three major sections of Shopify and in this tok I'll mostly focus on storefront and checkout, since these two see the most traffic. you'll notike that storefront and checkout also have very different characteristiks and requirements. storefront is mostly about read traffic, while our checkout does most of the writing and has to interact with external systems as well. before we continue, I need to introduce a little bit of our terminology. a Shopify pod, not to be confused with a kubernetes pod. a Shopify pod contains data for one-to-many shops and it's basically a complete version of Shopify that can run anywhere in the world. it is more than just a relational data chart, which is why we use the name pod and we have multiple of these pods. these stateful systems are completely separate from each other. the pods run in a single region and while the data stores are isolated, the stateless workers are shared. this allows us to balance the load in a region where a shop on a certain pod is having a flash sale and in case something goes wrong with a certain pot, like an overload MySQL instance, this does not affect the other pause or the shops that are hosted on there. we also have multiple regions and a Shopify pod is active in a single region at a time but exists in two, with replication set up from the active to the non-active region. we can fail over an entire pod to another region if need be, like some sort of catastrophe happens with that context. we can now tok about how a request gets routed to the appropriate pod and the part of request is toking about domains, which involves a little bit of branding. a merchant at signup can choose a domain that we give them for free- a subdomain of my shopifycom- and they cannot change it later, and sometimes they don't like that. that you might sign up with cool t-shirts as your brand name first and then later decide that actually you want to be known as t-shirt hero. so you can buy or bring to us t-shirtherocom and we'll make sure that everything is taken care of from there on. we'll use this in the rest of our examples. once a request for our store, t-shirtherocom, enters our Network, the first thing it runs through is open resty and open resties and nginx distribution that supports Lua scripting. we use these scripting capabilities for managing for many things before it actually hits the Ruby unreals application layer. stuff that we do includes blocking Bots and routing traffic to the right pod. now you might be wondering what do bots have to do with it? the limited edition merchandise sold in Flash Shields, like those sneakers, could fetch double or triple the original price on the secondary Market, and Merchants don't want their products to be sold like that. and Bots also Hammer our systems much more than real buyers do, so we try to block them. since the pandemic started impacting supply chain issues, the bot problem is also spread to other products like graphics cards or gaming consoles. but back to rounding traffic. we have a Lua module called sorting hat that looks up the host in the routing table and finds the corresponding part that the shop belongs to. the request is then routed to the appropriate region where the Pod is active. our reels application receives a request and handles it. as I mentioned before, our rails application is a monolith. it's probably one of the oldest and biggest rails apps out there. zooming in on the monolith, we see that the checkout component needs to collaborate with a few others in order to get its work done. this is a list of some, but not all, the components we've subdivided the Shopify app into. we have the checkout line items, any discounts or promotions that are applied, there are taxes involved, Shipping Lines- maybe you paid more for extra shipping- and all of these add up to a total amount that needs to be charged to our buyer. since my background is in payments, I'll continue pulling that thread a little bit more. for the rest of this tok Shopify supports many different payment processors and payment methods. I'll also use a credit card as an example here, since processing credit cards comes with some additional interesting challenges compared to other payment methods. if you've ever dealt with credit card payments, you've heard about something called PCI compliance, and this refers to the payment card industry data security standard. the standard sets out six groups of requirements that need to be adhered to in order to make sure that card information is handled in a secure manner. now these all sound reasonable. let's just Implement all of them, get our yearly audit done and slap a compliance stiker on it. call it a day easier. bringing all of shopify's monolith in scope would be a problem. as I mentioned earlier, we have hundreds of developers shipping the monolith around 40 times a day, and having to meet all of these requirements in the way Auditors expect them to would really slow us down. we also allow Merchants to completely customize their Shop's look and feel with HTML templates in JavaSc.

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Turn Visitors Into Customers! Traffic But No Sales Fixed (Shopify Tutorial)

what's going on, guys? so today we're going to be solving the issue of getting traffic to your store but no sales. so this is essentially where you're getting hundreds of people that are coming onto your Shopify store but, for whatever reason, they're not turning into customers. they're not buying your product. I have to say it's probably one of the most popular problems that people have, but fortunately it's a relatively easy problem to diagnose and a relatively easy issue to fix as well. so my plan is, in this video, to take you through the sorts of things that you can do to help identify the problem. more importantly, show you how to fix it and, with any luck, then you'll be able to turn things around and turn your business profitable, turn your ads profitable. so the starting point has to be one of two places. you have to ask yourself these two things about the traffic that is going on to your store. so number one is: what is the quality of the traffic? and number two: how much traffic are you getting into your store? starting with the latter, then, is: how much traffic? if you've got 10 visitors to your store and you're complaining about not having any custom customers yet you haven't had enough people to your store. my recommendation would be: get to a minimum. get to a minimum of 500 people that have been to your store and if you still haven't seen a single purchase, then at that point something significantly is wrong. you need to pause your ads. find out what the problem is- hopefully I'll show you in this video. make some changes before you then go back to switching Those ads on. the reason why you need to try and get a significant amount of people onto your store first is because then you've ran an adequate test. so a metaphor, an example to use, would be if you were to go to an expo. if you're, in fact, if you're hiring a stand at an expo and you've got your stand somewhere in the NEC in Birmingham and you're trying to sell a product in whatever Niche it is, the Expo starts filling up, people start coming in looking at different stands and one person comes over to your stand, sees the products you're selling and decides not to buy it. so at that point you just assume nobody wants your product, you pack up your stand and you go home, whereas if you'd stuck out through the day and let more and more people come over to your stand and see your product, you might have found out that the first person who came to your stand IE your Shopify store, just for whatever reason, didn't want to buy your product, which is totally normal, totally fine. but the next 50 people who came to your stand were interested in your products and did want to buy it. the more people you can get onto your Shopify store, the more accurate of a test it will be, and only at that point can you make an informed and accurate Judgment of whether people are actually interested and want to buy your product or not. so this is why it's really important that you try and wait until you get to that point of about 500 visitors bin and gone to your Shopify store. for those people who are running their business on a budget and they can't afford to test all the way up to 500 people, as a very minimum I would say, try and get to at least a hundred. a decent Shopify store running Facebook ads will convert somewhere in and around three percent. so after the first hundred people, an optimized, efficient, bigger average will get three orders for every 100 people. in the beginning it might not be because we're going to tok about quality of traffic in a second, but if you are running your business on a budget. get to that 100 people and if you've seen zero orders at that point, then at that point pause your ad, find out what the problem is, make some changes before you then go again. going on to the second point, then, which is the quality of the traffic. both of these things are super important, by the way. so quality of traffic is the actual quality of the visitor coming onto your store using Facebook ads. as an example, if these people coming onto your store are coming from a website conversion campaign, they're going to be lower quality people. you're going to be targeting people. so, for instance, some people like to run traffic ads, traffic campaigns, because they'll get clicks super cheap, but what you have to take into consideration this is lower quality traffic. these are people who are less likely to buy your product and therefore you're going to get higher numbers of traffic with a lower conversion rate. and before you just assume people aren't converting and there's a problem, just make sure you are getting those minimum 100 visitors, preferably 500 visitors that come in from website conversion campaigns. another reason why it's super important to wait until those bigger traffic numbers is because Facebook is a learning platform. it takes all the past information from past visitors, past people who have seen your ad. I passed people who have clicked your ad, how much of the ad they've watched. it takes into account all of these things, puts it into its algorithm and then it comes out with who they think is your ideal customer. so in the beginning, IE when you have small amount of visitors, it won't have much past data to work on and therefore it will be showing your ad to random people who click it, end up on your website and might not make a purchase because Facebook doesn't know whether they're going to make a purchase or not. it won't know that until you've spent a little bit more and it's had time to learn who will and who won't buy a product from your Shopify store. so in the beginning, basically, what I'm saying is that your Facebook ads won't be as optimized and therefore you can expect the traffic to be coming to your store to be a little bit less higher quality. so instead of coming to the conclusion there's a problem on your Shopify store, it may just be that Facebook is currently sending lower quality traffic to your website because it just needs a bit more time to optimize, depending on where that traffic is coming from world of, depend on what the conversion rate is as well. so again, another big mistake I see, especially beginners, is because there's a lot of advice out there that tells people to Target worldwide, to go into your Facebook ads manager, create a campaign and in the ad sets: Port America bought the UK, put France, put Germany, put Australia, put New Zealand, put all these countries in and then send them to your Shopify store. in my opinion, that's not the right thing to do, because I don't know about you guys, but if I go onto a website and I see the price of the product is in dollars, I'm probably not going to buy from it because I want to Source it from somewhere in the UK. If I go into a website and I see that the price of the product is in Euros, I'm probably not going to buy it because I'm looking to Source it from somewhere in the UK. so if you have a business on Shopify that's selling in Great British pounds and you're targeting America, you're tagged in Canada, you're tagged in France, Germany, all of these places that don't buy things in Great British pounds. they're not going to buy your products, they're not going to convert and therefore you're going to have that issue of getting people onto your store and they're just not turning into customers. so, as a beginner, my recommendation would be to stik to the local country in which you're selling, sell to people in their local currency. you can be in the UK and sell anywhere in the world. just make sure that people can shop and pay in the local currency, because that's how most people feel comfortable doing so. now, if you're confident, you pass both of these tests. so I suppose you could think of them like tests like number one: have you had over 100 visitors as a very, very minimum? preferably 200, if not 500 if that's a yes. and number two: is it high quality traffic? so, is that coming from campaigns that have had significant ad spend in your ads manager? is it sending traffic from the country that matches the currency in which you're selling?

Shopify: 'Connect to Consumer' Is the Future of E-Commerce

first, i want to get your your sense of what is happening with the economy. shopify hasn't necessarily been spared here, but what's your feeling about just how bad this will get and if a recession is inevitable? i think traffic emily, always a great pleasure to be on your show. two things, let's first tok about the retail outlook and, i think, consumer sentiment. what we are seeing is that re there's certainly some some retail rebounds happening in areas like in-person retail, um, and we are well positioned there. i mentioned on the earnings call last quarter that we saw physical retail gmv up by nearly 80 year on year um. and then when we add things like you know we- one of the announcements today was local inventory sync on google and tap to pay- uh, we really are well positioned to ensure that if physical retail is rebalancing and reopens that shopify merchants can also use that as well. but one of the things we're seeing from a sort of a macro perspective is that consumers are very much still voting with their dollars to support independent brands. this is something we saw happen very quickly and and intensely during the pandemic. they are looking for quality products and and certainly a lot of the shopify merch are doing well there in terms of the economy in general, it's clear that, obviously, inflation is at a record level, but to the degree in which merchants wallets are stretched from higher prices, what they're beginning to do is they're looking to get more value out of every single dollar, and what we're seeing is that more merchants are coming out to shopify and they're taking more of our products, whether it's capital or payments or fulfillment. they're leveraging our massive economies of scale while still keeping an independent business. so, um, we, we think both those things lead to a lot of optimism on our side. and, of course, shopify editions was launched today. right, you are making this big shift from d to c to c to c, as you call it, direct to consumer, to connect to consumer. what does that mean and why do you think that's the future? so this idea of shopify editions which we announced this morning- uh, uh, 9, 30 am. it introduces what we're calling, uh, the connect to consumer error of commerce, and part of it is that you know the speed of innovation and the depth and breadth of what shopify is building. i celebrated my my 12th year anniversary last week at shopify, so i've been around for about a third of my life. thank you, uh, the amount of products that we're shipping right now is is stronger than ever before. we unveiled more than 100 new product updates and launches today, and i think we are moving faster than ever, and and shopify editions is our way of sharing that momentum with the world. now i think you know, if you've- i've been on the show a lot toking about direct to consumer, which really was about this one-to-one connection with the brand to the consumer, but it was very transactional. what we are notiking is that more and more consumers want to connect with these brands online, on social media. they want to attend an event or their store. they want to have more of an emotional connection whereby they can connect with brands across a whole bunch of different, uh, surface areas, and so commerce is really just not about the transaction. it's much deeper, and we think c2c really places more authentikity and loyalty and trust at the heart of every single merchant interaction, and, and so a lot of the products you saw today is really about us ushering in this new model for commerce. you're also striking a big partnership with twitter to help businesses reach buyers there, and i just wonder why now, when twitter is facing all of this uncertainty about whether elon musk buys the company or not, and if this partnership will hold up in a new regime. we think the future of retail is going to be retail everywhere. it's going to be online and offline, on social media. it's going to be in person, at farmers markets, at events and concerts. we really are, you know, i think we started as being an e-commerce company and you know about 10 of all e-commerce in the us now flow through shopify. if we were, one single aggregated story would be the second largest online store in america. but the key here is that commerce in the future will happen everywhere, and so we we've announced- i've come on the show and toked about our integrations with google and facebook and instagram and tiktok to embed commerce there. and then the newest one that we're embedding, the newest partner we're embedding commerce with, is twitter. now, twitter's an interesting one. of course, they're in the news a lot lately, but you know, if you think about where commerce used to happen, it was always sort of around the town square. it's where the baker sold bread and cobra sold shoes. twitter, in some ways, is the modern day digital town square, and so embedding commerce right into twitter so you can turn conversation into commerce, all powered by shopify, we think is a really great thing and, whether or not you know they have a new owner in the future or not, i think commerce will play a role in twitter's future. okay, i recently interviewed amazon ceo andy jassy harley, and i'm not sure if you caught this, but when i asked about amazon's relationship with third party sellers and the tension that has existed there between amazon and some third-party sellers, he took kind of a dig at shopify. take a listen to what he had to say. sellers don't really long for e-commerce software. that exists in lots of places and it's not very expensive. what they love about selling on amazon is that they get access to our hundreds of millions of customers, and that completely changes what their prospects can be in terms of the businesses they're building. what's your response to that? i think that, uh, it is quite clear that the future of retail is going to have direct connection between brands and the consumers. look, i mean, obviously, a place like amazon allows third-party sellers to access a very large network of consumers. but if you look at any of these marketplaces, you, as a merchant, you are not building your own business. you are effectively renting customers from the marketplace and i think for some merchants that matters, but for a lot of merchants- if you think about, your favorite brands are mine, james purse, or the albert shoes i'm wearing or bombast socks i'm wearing- they want to have a direct relationship with the people that are buying their, their products, and i think that more and more, you see consumers again choosing to go direct whenever possible. so i think there's a place for marketplaces and obviously amazon has done a great, a great, uh, a great thing there and is very valuable in that way. but i think consumers also want to have a direct relationship with the brands they're buying from, and that's the reason why you see companies like mattel and crayola and herman miller and procter gamble use shopify to go direct to consumer. these are brands that traditionally never did so and now they're doing that. now, harley, you know shopify shares have taken a a pretty big dive, uh, since november, where they had hit a high point, and obviously we're in the middle of a broader market turmoil. but how concerned are you about this and going forward? you know how are you thinking about this? what are investors missing? i think shopify was certainly a pandemic story and i think obviously you know the stok reflected that i think what, what? a lot of people are missing. but the shopify story is that on one hand, we're 10 of all e-commerce in the us. we have massive scale. at the same time and those economies of skill that come with it. at the same time, the two million stores on shopify have an independent business the same time. that happens every 30 seconds or so, a brand new entrepreneur gets their first sale on shopify. that means we are not only getting a larger piece of the pie, we're growing the pie itself, and all those stores that end up in businesses that have been really successful will stay on shopify indefinitely, and

5 BEST WAYS TO MARKET YOUR SHOPIFY STORE IN 2023!

yo, i just want to say i'm so proud of you because if you're watching this video right now, that means either one, you plan on starting a shopify store or, number two, you already have a shopify store and you really want to take it to the next level. either way, i'm proud of you for actually putting an initiative to really- you know, i'm saying be about it and not tok about it. so i really want to tell you the five best strategies that i think can really really help you grow your shopify store to where you want. now, this is gonna be no bs strategies, okay. these strategies are gonna take, you know, time, effort. you're gonna have to develop your skills or invest money to pay somebody, but either way, these strategies can help you reach five thousand, ten thousand, a hundred thousand. it just depends on how much you want to actually develop your skills or hire somebody to help reach whatever monetary goal you're trying to reach. fair, okay. so let's get into the first strategy. so the first marketing strategy that i want to give you for your shopify store. it's called seo or search engine optimization. okay, and all that really means is how well your site shows up when someone searches for a keyword or phrase on google. now, when it comes to google right, it's either your first or your last. they definitely want some ricky bobby vibes. always remember: if you ain't first, you're last, because 90 of consumers do not go past the first page. so if your shopify store doesn't show up on the first page, you're losing money. now the first place i recommend you start with your shopify store is just making sure that google even knows your website exists, and how to do that is by indexing your website, and you do that by going to the google search console. i'll make sure that i'll link it in the description down below. how you can set it up. it's very, very easy, but a lot of people don't even realize that they need to do this for their website. um, and shopify kind of walks you through it step by step. after that, you definitely want to learn seo as much as possible, making sure that your product titles and all that stuff you know shows up correctly in rankings and stuff like that. it can get really, really deep. so i recommend either hiring a professional- if you really want to invest money, it's worth it- or learning and developing your own seo skill sets so you can start optimizing your website yourself. either way, you definitely want to learn seo, because it can generate hundreds of thousands of dollars for your shopify store. so the second strategy that i want to give you for your shopify store is social media. now, i know it seems like everybody is using social media nowadays, but you will be surprised that less than 30 of businesses actually utilize social media to market their business- crazy, right? and another stat is that 70 of consumers actually use social media to influence them for buying decisions. so if you're not utilizing social media for your shopify store, you are losing money. now i recommend really developing a really good social media strategy. now. this strategy is really going to depend on whether you're selling a product or service, but either way, you want to make sure that one you're hitting the pain points of your audience and how your product solves that. that's simple. if you have any testimonials, um- about your products- right, just credibility, things that help solidify trust with your target audience- those all go a very, very long way. utilizing those with your social media strategy and then also just nurturing relationships, just being a part of your target audience community, you definitely want to make sure you have those content pieces as well. the third marketing strategy that i recommend for your shopify store is email marketing. i know a lot of people think email marketing is dead, but they couldn't be more wrong. okay, literally, one dollar spent on email marketing has an average return of 44. literally, email marketing is one of the most profitable ways to market your brand or business, and one of the best platforms for your email marketing is convertkit. now, you don't have to use convertkit- i personally like it, but it's very easy to use. you can set up your automations, you can set up landing pages. the email marketing platform for convertkit is dope, so click the link in the description down below if you want to check it out. if you don't have any email marketing campaign, but either way, sign up for something, i don't care. if you sign up for mailchimp, right, claudio, activecampaign, omnisand, just pick something. um. and an easy way to get people to sign up for your email list is to give some type of discount or freebie, or get free shipping, or buy one, get one free. just be creative, but you definitely want to get people on your email list asap. so the fourth marketing strategy that i want to give you is called content marketing, and all content marketing is is the artikles or blog posts or videos or photos that you post on your actual shopify store. now, why this is so important is because, for one, it really really helps with seo, okay, so the more information that you give google, the more opportunity that you have for people to show up on your actual website, you can generate way more traffic, which means way more sales. and then it can also supplement with your social media strategy. so some of the blog posts and artikles that you write on your actual shopify store, you can turn those into posts for social media or pinterest, or maybe you can make a video out of it and embed it, you know, to your shopify store, then post it on youtube. see what i'm saying. so your content on your website can really go hand in hand with the two previous strategies that i've mentioned before. but content marketing is, for sure, a long term game, but it definitely helps build and drive more traffic to your website, which again, ultimately leads to more sales. so the fifth marketing strategy that i want to give you is running paid ads. okay, and the most popular ad platform right now that everyone toks about, especially for shopify, is facebook ads, and i'm here to tell you that facebook ads is not this magical printing money machine that you see on youtube that everyone toks about. it feels like everyone is making 10k a month from their you know drop shipping shopify store, but that's rarely the case for most people. there's a lot of things that you have to have in place for your facebook ads to work well. for one, your shopify store has to have credibility, trust. your website has to be good. it has to load quickly, like. trust me, there's a lot of stuff that goes into running a successful facebook ad campaign, and if you don't do the other four first, you're gonna struggle running ads in the first place. but if your shopify store is in a place to where you think you should be running ads, check out this video here to where i give you the best facebook ad strategy that you should be running for your shopify store.