shopify letter to managers
Published on: February 8 2023 by pipiads
Table of Contents About shopify letter to managers
- Facebook Ads using Dynamic Retargeting with Shopify for 2022
- Shopify Bulk Edit | Edited - Bulk Product Management by Alpha Serve
- Office Hours: Fireside Chat with Kevin Indig (Director of SEO at Shopify)
- Kevin Indig [Shopify's Director of SEO] On How To Adapt and Win With SEO Changes
- How To Add Your Refund Policy To Shopify (+4 More Important Pages)
- 10. How to integrate virtual assistant with Shopify API for Order Management
Facebook Ads using Dynamic Retargeting with Shopify for 2022
hey guys, josh here, hope you're doing well. hey, i've had a whole bunch of people ask me this week about facebook retargeting ads, how they work and how you can use them- uh, to bring more traffic back to your shopify store or e-commerce store. so i decided let's make a little tutorial. i'll show you how you can set up facebook retargeting ads for your shopify store. a couple of the processes in this has changed recently, so i'd go through, work out exactly how to do it again and then and then do a walk through and show you how to do it. so stay tuned for the video. i'm going to really quickly show you what we end up, what we ended up with with the ads. so, if you have a look here, we've got our advertisement. now this is obviously a mobile news feed example- what it would look like on facebook. so we've got the page that we're from. we've got the uh, the top heading here. we've got the main heading here for the uh ad. um, and then we've got a little sublime. we've got the website that we're looking at. this isn't the websites, just for the example- and then we've got a shop now button and a picture of the product. now this is specifically for. if you have um, just say you've had someone come to your store through an ad or from somewhere else. they've had a look at a product, um, or and slash, or they've actually added this product to their cart and then they leave the, leave the, uh, the website because they got a phone call, they got distracted, um, you know, they decided that it wasn't quite for them right at that very moment they needed to have to think about it. so, um, what this does is get this specific ad in front of them. if i had looked at this specific green shoe, let's get this green shoe in front of them. so how this ad works is: we've got- don't forget- the product name. so we've automatikally put the product name in there. the rest of it is just statik text. we've obviously imported that image. so the image is there of the product um in the, in the headline down the bottom here. we've got was, and then we've got the um, the compare price from shopify and the normal price from shopify as well. then we've got another little tagline that we've just added in there, but this will be displayed just to people that have specifically looked at or added this partikular product to their cart. so this is super, super powerful because we're just spending money on people that have shown intent, that have shown that they're actually interested in this partikular product, and that means that we're going to get a lot more conversions from this campaign. it's not going to cost as much because we're only having a look at a small audience of people, and your return of investment from these ads is going to be one of the best return of investments, uh, from pretty much any of the marketing channels and methods that you will have in your ecommerce life. so, um, let's have a look, let's dive in. i've recorded the video, let's jump in right now. awesome, hey guys. i'm just going to cut in really quickly, and i did record this video a couple of days ago, and in editing, i have done a bit more research, understanding properly what the ios 14 updates that are coming up are going to do, as well as what is going to be happening in the next 12 to 18 months with a lot of the other web browsers that people use. so, basically, things like third-party cookies are going to be blocked by default. people are going to have to opt in to cross-app tracking on ios devices soon and, as we know, iphones are one of the most popular phone devices and phones are one of the most popular, you know, in terms of ratio to desktops and tablets. so this is a good majority of the traffic that people get. so basically, um, i'm not going to get too too complicated with it, but there is a setting. i do go. i do mention it a little bit further on in this video, but i just want to highlight exactly what you need to do, um, so let's quickly jump into here. so this is, if i bring it up on my screen, so this is the customer data sharing- now what will happen? this is all about your ads tracking and making sure that you're actually attributing sales that have come from facebook ads to those specific ads and those campaigns. so what we really want to do is have maximum. it's actually really important to have maximum here. if we did standard or enhanced all, it will, um, it will track conversions based on the facebook pixel that you put on your website. however, that can be blocked by things like, as i said, third party um cookie blocking, which safari has blo actually blocks that by default natively. so that's all apple devices as well, as if anyone has ad blockers on there- you know firefox or chrome or something like that, which a lot of people do. this will actually stop facebook from being able to know that this person that they sent to your website actually made a purchase. um, so what this maximum does is it actually uses the facebook's conversion api. so what that does is if someone purchases something on your shopify store, it'll get their con. you know their contact information that they've obviously provided to you, like their email address and and phone number and name and that type of thing. it'll allow you to automatikally send it back to facebook and said: hey, you know, carol here purchased, uh, this product from me. did you send carol to my website and they said: yes, you know, carol actually clicked, clicked your ad, you know, two days ago, and, uh, you know that aligns up great, awesome, um that you know carol actually did make a sale. let's make sure that we mark that in facebook ads manager. that way, you do get an accurate reading on your return of investment and your results. now, things are going to change in the next 12 months. we're not 100 sure exactly what it's going to look like, but, as you know, facebook ads has changed significantly over the last couple of months. so this is the system that facebook has put in place to make stuff work so that, when ios makes the changes, this is going to give us the best opportunity to make sure that all of the metrics that we're looking at and we're making decisions on in our business are as accurate as possible. so just wanted to put this in here. let's get on with the video and show you how to create your awesome dynamic retargeting ads. all right, so let's have a look. we have got our store here, josh's store of greatness. we've got a couple of products here. we've got a couple of nike shoes here, got a couple t-shirts. now, this partikular one here, uh, does have some variants. so it comes in gray- my favorite color- black, or it's more like a charcoal and blue. so this one has a couple of variants. um, it's good to note that just for later on, when we have a look at how we can deal with variants. but what we're going to do is connect our store with facebook, get everything connected. that'll be the first part of this video, and then the second part will jump into facebook ads manager and will be able to import the catalog feed and we'll be able to create these awesome dynamic ads that are going to be super relevant to where people's kind of journey is- uh, in their customer experience and customer journey and purchasing from your store- cool. so let's dive in and have a look. cool. so the first thing that we're going to do is go to online store. um, we're going to go to preferences. this is again, this is just a brand new store that i've set up just for this example, so there's literally nothing on it except for a couple of products, so let's scroll down. we're going to go to facebook pixel. so, again, online store preferences, facebook pixel. set up facebook. now, this is, um, one of the changes that has come in more recently, where there's actually this um facebook shop app which connects you properly with facebook and instagram so you can link your um products to instagram and to a facebook store, as well as send a um a catalog feed straight to uh facebook ads manager and their new commerce manager so that you can then use those products. so the first thing we're going to do is accept all of these facebook wants access to uh all.
Shopify Bulk Edit | Edited - Bulk Product Management by Alpha Serve
in this video you will see the full functionality of edited bulk product management app in action. it allows you to easily change product prices or manage seo attributes in bulk. the app interface is understandable and user friendly. first of all, i will select products which i need to change. i will use a few filters for this and then click preview products to see the selection. here is my selection. as you see, there are 12 products here. pay attention that you can switch between all and any conditions to be applied. if i choose any, i will have more products in my selections, as there will be all items that match any of the selected criteria. when the right products are selected, i will set up the changes that i wish to apply. let me show you how prices can be changed. i select price here and then the option. as you can see, there are different options for user convenience. let's adjust prices by a certain amount. i will increase the price by 15 uah in the local currency. i'm selecting these settings together with a mark to round the price up to two decimals and- what is very useful- to change the comparat price for the selected items. let's run the task [Music]. when the task is finished, i see the relevant status. here i click on the task name to check my edits. here they are. i can see the old price and the new price. that is 15 uah more. all is as expected. as you can see, any task can be reverted if you need it. let me revert this one to show you. [Music]. let's get back to the wizard to continue. let's select the needed items first, select price and decrease it by 10 percent. i will also mark to update the compared to price and run the task. let's wait for the task to finish. [Music]. let's check what we've got. here is the old price and the new one. i will check how it is reflected on the store web page. let's choose one of the items and find it in the product list. here is it. i press preview to see the stores page. as you can see, here are the two prices shows with the sale mark. this is because i have selected to update the compared to price. this is very useful and convenient when you're updating prices for the season sale or similar. the app allows the mass edits of seo attributes. let's see how simple this is done. i filtered the needed items first, as usual. after i select seo, you can see that there are various options to manage your seo attributes. let's work with url. it's easy to select fields from the list and run it. when the task is finished, you can see the apple changes by clicking on the task name. i will try one more option for seo. let's select just two items and set meta descriptions for them. let me add a few fields from the template and wait for the task to run. managing seo attributes for your products is an important tool to attract more organic traffic to your shopify store and find more customers. let's check what i've got. the new data is according to the task. as you can see from the list, there are various opportunities available in the seo section for your convenience. besides, you can reach to detailed product documentation directly from the app, including an installation guide and user guide with screenshots and all mass change options described. you can also submit a support request. if you need assistance with the app configuration or if something is not working for you, we will be happy to help. you can check the tasks or revert any of them in the tasks tab and manage your app subscription in the relevant section. you can just click subscribe to switch to a bigger version with unlimited edits. the help section includes basic information about the app you may need to know. you've just seen how easy it is to edit seo attributes and change prices in bulk with edited bulk product management from alpha serve. you can check more information on the shopify app store page or reach out to us if you have any questions.
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Office Hours: Fireside Chat with Kevin Indig (Director of SEO at Shopify)
it's so, kevin, what's up? love it. hey, alex, good to see you. good to see you as well. um, so i've got a couple questions i sourced from the team. also, anybody in the chat just dropped questions for kevin as well. like i said, he runs seo at shopify. before that, he was, uh, the vp of seo and content at g2, has worked tons of companies, advised tons of companies, and you're just a huge thought leader in the seo space. so please drop questions here. but, um, speaking of that, so when i think of seo thought leaders, uh, so we'll start with the personal one. um, you're near the top of the list, uh, when i think of like, who, who's who in seo. so have you focused, uh, or how have you focused, on building that personal brand and influence in the seo space? if it's been a conscious thing, that's funny because i feel like, like people stumble into seo very often, right, they study some like history or they're engineers, and then they somehow stumble into seo. i stumbled into seo through computer games and it kind of building that personal brand was the same, was the same thing. there wasn't a moment where i was like you know what i need to build a personal brand, and then, you know, this is what i have to do with it. i would lie if i would say that there was a perfect plan. there was much more desire in early 2018, when i was working at atlassian and was really fortunate to be part of a fantastik company and and and be able to do some really cool stuff. and, um, i'm a ferocious notetaker and i do just write a lot for for my own sake, to just clarify my thought. and so i got to this point where i had tons of material and i was like you know what, like i should just put this out, because people were asking me like this about this and that, and i had all this material. i was sending it to them and i was like you know what, i'm just going to put this on a blog. so whenever people ask me what's up, i'm just going to point them at my blog and i put that up. and that when, pretty successful, got invited to a couple conferences and then, uh, really wanted to improve my speaking skills, still want to improve my speaking skills, and uh, it all kind of came together. and then, at the end of 2018, that there was a point where i was like there's some, there's some traction here, there's a desire, uh. so what would make the most sense, uh, for me to take as a next step? and the blog was already going in a good direction, but i became much more attentional about that. i started an email newsletter, um, and that it kind of all came together over time and nowadays i'm- you know, i'm- very intentional about my personal brand, even though i don't it's not, it's not my biggest priority. the day i don't wake up, i'm like, okay, how can i, you know, what can i? it's a much more organic process. so you see that in the topics that i write about, in the tweets that i put out and the videos that i make, it's a lot of stuff that i encounter day-to-day problems that i'm currently facing, that i'm thinking through, and then i kind of um, repurpose that material that i've created for myself in the first place into other stuff. um, yeah, two questions: do you apply seo methodologies to your own personal brand and your website? no, not at all. uh, and i find it a little bit kind of free. you know, it's almost like when you're a michelin star chef. you don't come home and you cook a missionary star like five course menu for yourself. you really just want to like eat something that fits the moment and and it's very similar with my own stuff. so you'll see that most of my content is actually not very, very keyword targeted. it's much more thought leadershipy or in the moment, and i kind of enjoy that right, because at work it's, it has, or it's so much more rigid. and so for myself, i really just want to like put out what feels right at the moment. it's hilarious you're saying that. literally just before office hours i was toking to the two co-founders and we're like: yeah, i feel like the seo driven stuff- well, business effective- really has put a damper on creativity when it comes to my personal writing, you know, like there's kind of a dichotomy, like a push and pull between those two things. what i'm going to say is that the, the non-seo, is stuff and like it's such a, such a fine line, uh, it definitely works better. in terms of backlinks, i have this kind of theory that when something looks too optimized, people are just more hesitant to link to it, whereas if something looks more like, you know, unoptimized and you can argue about what that actually means, uh, people are just more open to link to it. so i'm trying to. what i do do with my personal stuff is that i i hack around a lot and i just try out some things. uh, it could be things like, uh, semesters or tools, but it can also just be like: hey, what happens if i do this to a title or do that to a featured snippet? it's, it's a much lower risk, whereas you know the sites that i work at it can just there's a higher bar. you have to like set up an experiment, you have to really think it through some success criteria and for my own stuff i just make the change. i have a scrappy- i don't know- doc or spreadsheet, maybe, you know, maybe to post it somewhere and just see what happens. so i kind of also use my personal projects to just hack around and just try out stuff. i used to do that when i was at hubspot too, like when i went on to try out like a new analytiks implementation or a quick experiment. i would test it on my own site as opposed to trying to, you know, break the website of a public company. so i feel like that's actually a really underrated benefit of having your own personal website or side project, because you get kind of a sandbox to play and learn new things, and you can bring those to the company you work at, um, so, yeah, and i would argue every, every seo should have that sandbox- everyone. uh, when i started an seo, i started with a traineeship at an agency and the first thing that had us do in the very first week was set up some side project, could be a blog, could be a shop, could be something to just learn from, and that helped me tremendously over the time, over the years. it's, it's something that i would uh suggest everybody do. you mentioned, uh, kind of offhand, that you you got into seo via computer games. can you explain more? um, how that worked? yeah, i was, you know, when i was a um, i mean, i grew up in the game boy area, um, uh, sega, mega drive, super nintendo, that kind of stuff. and when i was a teenager, i hit this sweet spot where, so i was born and raised in germany, uh, for context, and when i was a teenager, i hit a sweet spot where broadband internet became available in germany, um, and that was that was huge, for i mean everything that we do today, but also for gaming, and i was part of a gaming clan or group with my friends and we wanted to play online. we wanted to play tournaments. you needed to have a website to um register at a tournament, and so i i became the guy to figure out how to build a scrap website and that set everything off. you know, i taught myself very basic html, a bit of css, some photoshop, and then i got soaked into this hole and at some point i i discovered this thing that's, uh, web analytiks, and i saw, oh, there's this referrer called google, like what's that about? it's a really stumbled into this world. that is seo. and back in the, that was over 10 years ago, uh, way over 10 years ago, and it it was very, it was very hecky, dark magic. back then it did not have a good reputation at all, and so, if i look back over my career, i just got very lucky that this even became a thing and blew up. you know, back at the time it was not a very popular decision. you know, my parents were not sure what it was doing there and, uh, it turned out to be good. yeah, it reminds me. i feel like i've toked to so many people who learned html and basic web development via myspace, like in the early days, when you can customize your background and add songs and stuff like that. so it's. it's so funny how sometimes the roots of our careers are so innocuous and seemingly like trivial right, but then they blossom into this, uh, this crazy ind.
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Kevin Indig [Shopify's Director of SEO] On How To Adapt and Win With SEO Changes
welcome to the niche pursuits podcast. today we are joined by kevin indig, who is the lead seo at shopify. not only does kevin have a wealth of knowledge about uh seo as it relates to e-commerce, but he's got a past in affiliate marketing as well and interacts with brands right now a lot as they relate to these bigger seo topics. we spend the conversation diving deep into the current state of affiliate marketing, especially as it relates to google's uh numerous product review updates. um, kevin deep dives into the things that need to be considered as you look at the way google is shifting the landscape for affiliate marketers. we tok about the details of the product review updates that have come out and the ways that affiliate marketers need to adapt based on the data that he has seen and based on what google is is doing in these algorithm updates. we toked big picture about how to stand out as an affiliate marketer, specifically about how to compete against these bigger brands in the serps that have a lot of a lot of power when it comes to affiliate marketing. how you can still win uh in today's affiliate marketing landscape. kevin shares a lot of nitty gritty tips. we tok about faq schema, about people also ask boxes as they relate to featured snippets, a lot of other ctr tips for how to get better conversions from your buying guides. also how to get more clicks from the serps over to your buying guides. i joked at the end of the interview that it was kind of like running a marathon with a number of- uh, the number of tips that that kevin really shared, the number of the, just the amount of knowledge he brought to the. the conversation is a really important topic because google is, you know, slowly or quickly, depending on how you're affected by it, they are changing the landscape of affiliate marketing and kevin has a really good top-level approach to it and view of it, and so, um, i just i really learned a ton from what he shared today. a must listen for any affiliate marketers out there. i hope you enjoy it and we'll tok to you soon. today's show is sponsored by ahrefs, an all-in-one seo toolset. do you wish you could get more traffic to your website from google? well, half the battle is understanding what you need to fix on your site first. one route is to hire a costly consultant, but we've all been there, we've all done that and there is another way. what if you could get a professional website audit for free, without having to deal with the sales people or the consultants, and that's the power of ahrefs webmaster tools. it's a free resource that's going to help you prioritize the optimization opportunities on your website, which, in long run, means more google traffic. you'll see which keywords your pages are currently ranking for. it helps you understand how google currently sees your content and, probably most importantly, helps you discover what changes you can make and how those changes will help you blow up your traffic. imagine what this could do for your business in the long run. so i use ahrefs every single day at my marketing agency. it's a fantastik tool. really love it. you can learn more by visiting ahrefscom webmaster dash tools. and again, it's a free tool and we've included that link in the show notes for you. again, go ahead and visit ahrefscom webmaster dash tools. thanks again to ahrefs for sponsoring today's episode. how many times have you wanted to throw your computer at the wall? because, well, seo, it can be frustrating and no matter how hard you try, you're still not showing up where you want to on google. so maybe you throw money at the problem by outsourcing your seo needs and then you've ended up wasting money and you're still stuck in serp limbo, unwillingly hanging out on page two or three, far away from potential customers. meet surfer, an ai driven content intelligence tool that takes the guesswork out of seo. with surfer, you can do keyword research in minutes, create a 360 degree content strategy with their planner, write an artikle while checking your seo content score in the editor, and monitor your progress with their audit tool. post publish. let surfers ai focus on getting you to page one, while you focus on growing your business and making your customers happy. visit surferseocom to stop worrying and start ranking [Music]. welcome to the niche proceeds podcast. my name is jared bauman. today, we are joined by kevin indig. kevin, welcome on. thanks for having me. it's, uh, it's a pleasure. yeah, we've been kind of chasing each other for a little while now trying to uh to put this together, so it's a real treat to have you on and i'm really excited for what we're toking about today. we're toking about affiliate marketing, but before we uh, before we dive in, bring us up to speed on what's going on in kevin's life and maybe a little bit of background on you. yeah, thanks. thanks for asking. uh, so i live in chicago. i used to live in the silicon valley for six years, uh, just shortly before the pandemic moved to chicago. so it's very cold where i am right now and very windy- all the stereotypes are true- but luckily i can work remotely so i can just, you know, stay at home and not deal with that. um. but all joking aside, i am director of seo at shopify uh, lead the seo team and a couple of other initiatives around organic growth. i've been in this whole seo space- for she's like making money with this- for about 11 years now. let's put it this way, um, and i worked at companies like g2, atlassian, dailymotion, search metrics, a couple of agencies before that. so that's that's where i am today. you have quite a story background, i have to say. i mean, the names that you've been able to reference are pretty amazing. so i'm really excited about what you know, what just your insights. obviously you see um, you see data and seo at a scale unlike, maybe, what a lot of us see. certainly um on an individual level, or even those of us may be running seo agencies or something. so i'm really excited to have you on board. today. we are going to tok about affiliate marketing and maybe frame up today's conversation with with your thoughts in terms of where you see affiliate marketing nowadays, especially from your vantage point. it's a? it's a really good question, uh, jared, because i've seen a lot of change over even just the last five years and i would go out on the limb and say that probably every affiliate out there feels the same way. so affiliate marketing, um, you know, it's still. it's still alive and it can still work well in a lot of niches. but what we've also seen is one that google tightens the screws on affiliate marketing. in december they launched a product reviews update that made it feels like it fills life a bit harder. two, the payouts are fluctuating heavily. google- sorry, amazon- cut their affiliate fees, uh, quite down a couple years ago, so that's that's been like a bit of a hit to the industry. and number three is just the aggregation of affiliates. so we see large players like red ventures, dot dash, wire cutter, which was acquired by the new york times, um, basically going after affiliates in a in a much, much, you know, larger scale way. i mean, nerd wallet recently went public. that's another example. so there's a lot of accumulation and aggregation in space. but then all these kind of three trends make it harder for smaller affiliates to stand out or be successful, but not impossible. so let's, let's dive into each of those, because i think each of those we could probably do an entire episode on. but, yes, but, but still, let's, let's tok about each of them. i think let's start with a google product review update. um, and i guess maybe there's been several now- there was the initial one in april of 2021, there was a supposed follow-up in december of 2021 and there's- i think there's a lot of confusion around where google's going with this and um, you know, i could reference the fact that google's now seems to have their own affiliate products in the uh serps. now we could tok about some of the confusing language they're using around: how to how to how to reference affiliate pr.
How To Add Your Refund Policy To Shopify (+4 More Important Pages)
10. How to integrate virtual assistant with Shopify API for Order Management
this is nick orlando with core ai. welcome to this video about api integrations on the core platform connecting to back-end systems can often be required as part of intent fulfillment within a virtual assistant. the user may need to perform actions that require either pulling information from these systems in real time or updating information based on user inputs on the core platform. api integrations can be done by using a service node inside a dialog task. in this video we will continue with the order status task we created within our shopping virtual assistant in the last video. if you haven't yet seen the previous video for um for that, i would recommend you check that out before you proceed with this one. all right, so as you can see, we are back in the order status dialog and within this we would be connecting to the shopify api to retrieve our order status. let's go ahead and identify the point at which this integration is required. immediately after the virtual assistant collects the order id from the user using this entity node, we are ready to use this order id to find its status from shopify. so let's add the bot action node and expand it. then click on the plus icon to add a new service node. then click on the service node to configure it. under the subtype property, we have support for either rest or soap services. if you are trying to connect to a soap web service, you can toggle the subtype to soap for that scenario. for now, for the shopify api, select rest and, under request definition, click on edit request to configure the api details. on the screen that opens up, the first thing we want to be configuring is the request type for the order status api. we want to make a get call. this can be selected from this drop down on the top left, then towards the right of it, we can put in the api url. i have my shopify orders api copied and we can simply paste that in. it's worth noting that if you want to connect to your shopify account, you need to create a merchant id on shopify, on the shopify website, and obtain your store name and domain name, which can be used to get the base url for your api. in our case, we're using the demo team store and this is reflected in our api url. right here, two query parameters that are needed are the name, which is actually the order id, and the status. in this use case, as part of the dialog task, we are capturing the order id from the user with an entity node. so instead of providing a hard-coded value for order id, we can make use of the context variable that stores this partikular entity value and provides that within the api url. as for the order status, we don't know the order status yet, so in this case we can just set the status parameters to any. next, we need to configure the headers. we need two of those. the first one is content type, and that can be set to application json. the second header is much more important because that tells the shopify endpoint that this user or app is authentikated and genuine. for that we need to pass on the shopify access token. you can get your access token by creating a merchant id on shopify, as stated earlier. doing so not only gives you a store name and a domain name, but also provides you with certain api keys and secrets that can be used to connect your shopify account with third-party apps such as the core virtual assistant. these keys and secrets can be used to obtain a permanent access token. once you have the access token obtained from shopify, put that in as part of the header, and now we are all set to go. before we actually exit out of this screen. let's do a quick round of testing. let's go to the test request screen that allows you to test out the api by providing a sample order id. let's put in a sample order id, click on test and, if everything has been configured correctly, we should now see the api returning the details for this order. there you go. that's incredible excellent. so now that our configurations have been provided and tested, at this point we can click on save and go back to the dialog test, and that's it. it's so simple to do this and it makes it makes for such robust functionality and a phenomenal customer experience. let's try this out. we can tok to the virtual assistant by clicking on this tok to bot icon on the bottom right. then i say something like: i want to check my order status. as expected, the assistant acknowledges that and asks for my order id. let's put that in. let the api work its magic, and there it is: i can see the details of my order. it's amazing. this is how easy it is to configure apis and back-end integrations on the core platform without writing any code. using this, you can easily make dynamic api calls as part of your intent fulfillment, to help the user get the information that they're looking for, or to update back-end systems with new values obtained from the user. and that's all we have for this video. thanks for watching. until next time.