SHOPIFY STORE: Coffee eCommerce Store with Charity Donation Setup

[Music]. a lot of people, when choosing which platform they want to build their online shop in, they get quite discouraged when they find out that there's limitations on shopify, and sometimes that discourages them completely and they end up going for a completely different platform such as wordpress. and we really like these challenges, uh, when we can actually go in and create different solutions for clients while still keeping the shopify platform, because we believe that shopify is the best solution for most. you know 99 of e-commerce stores. so today i'm going to share with you a project that we launched last month that we created some very special features that we thought, or most clients thought, couldn't be done in uh shopify. so we're also really excited about this brand because it really touches on the same values that we have at markey vision, which is doing humanitarian projects, donations and different things like that. so inspire brew is selling coffee, a brand that they created themselves- very high quality coffee, and the main selling point of this brand is that 50 of their profit goes to a cause, and the difference here is that it's not just any cause like one foundation, but rather the cause that you, as a shopper, want to do. now, if you've ever worked or looked at donation apps on shopify, you will find that most of them- all of them- actually have a very set list, right. so they may give you a list or they may give your shoppers a list to choose from, but it's a list that is inside of their database, right, and, of course, we could build our own and build our own database. but the thing that makes this unique especially is that they wanted to have people register their own costs. that means that if i have a foundation that i support, i can go in and register it and then 50 of the profits of my purchase- so let's say, i buy two bags of coffee- will go to that cost. so very interesting. um, basically, business model. here the design is very unique. um, it has certain elements that really go beyond just like the regular template of shopify stores that you see. um, you can see here elements like these where it's changing. this also just makes the brand look more fun and cool. while some may think, well, it's just design, it does really make an impact on how people view your brand and how much they they believe in everything, right. so if we go here, we can see there is always going to be a list of existing causes that you can choose from so i can browse. you know different causes. if i'm interested in pets and animals and i want to select that one, so you can press it here, choose your charity and then it gets saved for when you make the purchase. but if i want to go in and create and register my own right- let's say i work with this- i go here and i register it, so now we're notified that my charity has been registered. this is connected with a middleware that goes into a google sheet and automatikally saves all of these. what they do at inspire brew is later look up the site, make sure it's a legitimate charity, they do their investigation and then, if everything passes, then that donation gets linked up or that order gets linked up with that uh charity and then they go and transfer the money over to that charity. so if now we go here and i go in and choose, you know, add this one to cart- when i go here, you can see that my- the charity that i previously registered- has been saved on this page and then i can check out and this reaches them via the order. another great thing that we created here is they really want, you know the push to subscribe. everyone of course would love um subscription orders because it's ongoing revenue that you don't have to keep getting new orders. so we created this little wizard here where we can go through and say, okay, who am i buying for? well, i'm buying for myself. then i get taken down here to the different options, so it's more interactive than you know. just having the subscription on the product page it feels like i'm personalizing my order, whole being coffee, organic. you know i want two bags how often every two weeks. and bam, there's my personalized order. continue to check out and my subscription is ready. so it's a way to give shoppers a different way to purchase. so if you guys are struggling with something similar on your shopify store or would like some consultation, anything to do with that, please feel free to check out our website, check out some of our case studies or testimonials and, of course, click to get a free consultation and i'd be happy to go over your specific problem with you.

How To Get Your Non-Profit Selling Online Using Shopify with Patrick McCarthy - Episode #36 (full)

welcome to the non-profit digital success podcast. i'm your host, david, and in this episode i have patrick mccarthy on the show. before i introduce him, i just want to mention that i'm running a special contest. for every share of this episode on social media, you'll be entered to win a 200 donation to a charity of your choice, even if it's the one that you work at. you need to tag wow digital inc. that's w o w d i g i t a l i n c. there's a limit of one entry per day and the draw will take place two weeks from the date of publication of this episode. so, uh, let's get on to the introduction. my friend patrick is the ceo and owner of digifly, an e-commerce agency based in dublin, ireland, whose primary mission is to help those who sell online- think retailers, non-profits with shops, that type of thing- scale their businesses on shopify and shopify plus. having previously brought his own e-commerce business from zero to over seven figures in just a matter of 12 months, he now uses his experience he gained on that journey to help other organizations realize their goals. patrick and i met in a community for digital agency owners and we've become friends over the years, so it's great to bring him on the show. he's a pilot also, which probably has something to do with the naming of his company, digifly, which i think is pretty awesome. so, patrick, thanks for joining on the show. where's the last place you flew in from? thank you for that lovely intro, david. um, the last place i flew in from is a good question. last week i was in dallas, texas, um, and uh flew in from, but, uh, i, i fly in from london. whenever i fly somewhere, i'm. a lot of my flights these days are to the states. at the moment, uh, covert bencovid. asia isn't as open as it would normally be, so i'm doing a lot of stuff to uh, to canada and the and the us, yeah, so, from your perspective, what's harder to? to figure out how to fly a plane or set up an e-commerce shop? well, uh, the risks of getting them wrong are different. um, but in terms of once you know how to fly a plane, um, it's, uh, i, i it's. you know, i'd say it's a bit like riding a bike, but you, you do kind of keep those skills with you. obviously, you need to keep them, uh, keep them refreshed. but in terms of ecommerce, setting up ecommerce stores, it's very different. it's there's. every store has its own individual challenge and every client we work with has their own individual challenge. it's not simply just we want to sell a bunch of products and we want to send this is who we want to sell them to. everybody has their own unique situation in terms of their whole um business journey and their fulfillment requirements and and all sorts of other things. so it's always a challenging thing and it keeps it interesting, it keeps it fresh, which is great. but uh, but, yeah. so during the intro, i i spoke a little bit about what it is that you do. can you tell us a little bit more? yeah, so, um, yeah, as you mentioned, i own and operate a, an e-commerce agency. we're based here in dublin in ireland, um, and we basically help uh online retailers uh either set up new stores- new online stores, e-commerce stores- or optimize their existing ones are my great. from another platform, potentially, we we exclusively work with shopify, um, the reason being is that we we've i my background is in in, aside from the flying side of things, i obviously do that, but i have a background in web design as well and uh, over the years, obviously worked with various different uh platforms and um, and then, when i shifted into e-commerce, i started looking at at various different options there as well, and kind of gravitated towards shopify. just because of its it's. it is easy to get in, and even if somebody without any tiknical knowledge is actually quite easy to set up a shopify store. where we come in, though, is actually then when we work with slightly bigger brands and and bigger companies who really want to, uh, customize their offering, but still using shopify, but which then requires some custom design and development, which is where we come in, and we also, you know, we- have a certain amount of expertise around actual e-commerce strategies, and we can bring those to the table as well. so, um, yeah, that's that's primarily what we do- is we? we build shopify stores for, for clients, and we also do a bit of digital marketing specifically around e-commerce: the likes of email marketing, um, customer retention strategies and a bit of customer acquisition using things like google shopping ads- again, specifically e-commerce focused more than more so than maybe other industries. when you, when you're working with clients and they're, they come to you and we need help with our shopify site. we need to look better, we need to optimize the sales process, or whatever that happens to be: who's your typical client in terms of size? yeah, good question. um, you know, we've, we've- and again i mentioned that i was doing a lot of web design over the past few years and we shifted into e-commerce as an e-commerce agency, um, probably only, maybe, well, probably, about four or five years ago, um, and in the initial years of that did we? we were taking uh, pretty much anybody that was willing to work with us on board, um, and over the years we've, we've, we've grown a decent portfolio of of ecommerce clients and with that, you know, behind us, we're able to start looking at bigger brands and bigger companies. so now i mean, ideally, we're looking at, we're looking at companies that are, are doing it, um, at least a million euros in revenue per year, which is um- i've forgotten what the canadian conversion rate is at the moment- probably about 1.3, maybe 1.4 or something like that- um, and are with a company head count of, you know, at least maybe 15 to 20 people in it and and upwards of that. so we work with that on the probably the lower end and then uh getting up, you know, to to uh hire even potentially, um eight figure uh companies as well. so, um, yeah, that's uh where we are at the moment from a non-profit perspective. um, i think they have a lot of things that they can sell. if it's a hospital, they have, like, arts and crafts shops or many of those programs where children or seniors are producing artwork and they sell it to raise money for their charity, um, so i think there's a lot of stuff that they could actually post online. what's your opinion in terms of like? is it worth them exploring that? yeah, i mean you're absolutely. i mean probably e-commerce isn't the first thing you think of when, when you you mentioned non-profit organizations, um, and but, as you say, there are certain um scenarios where it does potentially, it is potentially a fit like. for instance, if you know you mention a hospital, if they have a, a shop on on our store inside the hospital, the gift store or something like that, then they could start selling those uh products online. um, i mean, there's other potential, other aspects in. shopify is obviously very focused towards uh product-based selling, um and physical products as well, but but you can also sell digital products, so you can you could use it to sell tikets to events. you could uh use it to do an online auction, something like that if you were auctioning off certain things or um, um. so there are uh ways and means of doing it. i mean, traditionally, shopify is set up for for physical product uh, um, selling, but it does have the ability to um be utilized in in in many different ways as well. uh, from you know, in terms of generating revenue around selling not, not not just physical products. yeah, a lot of nonprofits here have some mandates from government or funding organizations to produce educational materials for for use in the public, um, you know, maybe monetizing that if they create an e-book, you know they can sell for two dollars or five dollars and, you know, just have it automatikally shipped electronically over to the people or enable for download that type of thing. i think there's a really great place in the nonprofit world for e-commerce to help them backfill some of the funding needs that that they might need and over over the last couple of ye.

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SQUARESPACE vs SHOPIFY — Which Is Better?

i currently have multiple websites on both squarespace and shopify, and here's the thing: both squarespace and shopify are excellent website builders, but they do have major differences. by the end of this video, you'll understand the right time to use squarespace and the right time to use shopify. okay, let's get into it. the year is 2010.. lost is still on television and steve jobs just unveiled the ipad. squarespace and shopify are young, upstart companies. this is shopify's homepage. it's pretty clear what they're building: a tool for building online stores. this is squarespace's homepage. pretty clear what they're building, too: a tool for building all kinds of websites for bloggers, businesses, authors, teachers, lawyers, doctors, anything. today, squarespace and shopify's homepage slogans are grander and, honestly, kind of more ambiguous. so it's helpful to remember where they came from, because at their core, it's still fundamentally who they are. squarespace is a tool for building all kinds of websites, including online stores. shopify is a tool for building just online stores. in this video, we'll see how this difference plays out in ease of use, e-commerce templates, pricing and more. my work is supported by affiliate commissions, so you can find a link to both squarespace and shopify in the video description. if you click that link, i might earn a commission. let's start with ease of use. this is squarespace and this is shopify. we're going to edit a page with both. so let's open a page in squarespace and hit edit. we can just start writing in this text element. we'll add a heading and we're editing, but we can pull back and see how everything looks because it's a visual editor. now let's edit a page in shopify- so online store pages. we'll open it and here's our page. we can add text, but shopify is not a visual editor. so, to see how things are looking, we can save and view the page. okay, now what if we want to add something cool like a photo gallery? well, with squarespace, it's pretty easy. we click add, choose a gallery and upload our photos. nice. now shopify doesn't have a gallery that we can add, at least not by default, so we need to upload each image individually. let's fast forward through this. there we go, we can save and view our page, and there we go. remember, squarespace is for all kinds of websites, so they need a flexible page editor that can build all kinds of pages: homepage, photo galleries, about us pages, blogs, contact pages, testimonials and a bunch more. shopify is just for online stores and online stores basically all have the same pages. they need a home page, product page and checkout page and maybe a categories page. because of that, it's just not as high of a priority for shopify to have a flexible page editor like squarespace. let's look at something else. let's look at editing our website theme. if we want to edit our theme on squarespace, we go to design site styles and let's change our font. we have a bunch of fonts we can choose from, but let's try this one. okay. let's go back and edit the colors. so we have a palette for our website and it's an easy way to add our brand colors if we edit it. so let's choose from some preset colors- interesting, okay, yep. what i like about squarespace is that if you'd like to get really specific and change exactly where and how colors and fonts are used, you can still do that too. so let's customize our theme. in shopify. we go to themes, customize and theme settings and here we can set some colors. so let's change the color of the headings- okay, and if we scroll down to typography, we can choose some different fonts. now, we do often run into some limits when customizing shopify themes. for example, we can change the text color, but what if i want a different color for the out of stok tags. well, unfortunately, in order to do that, i'd need to edit some css code, which can be frustrating if you're not comfortable with code. overall, squarespace is just easier to use. they've removed as many obstacles as possible so that anyone can build any kind of website. shopify is all about removing obstacles too, but in a different way. shopify is all about removing obstacles for creating online stores, and this is where shopify really shines. so let's tok about e-commerce. it's only when you build an online store that you really gain an appreciation for how complicated it really is. then you realize there is a lot to think about. you need a credit card processor to accept credit cards. you need to collect accurate taxes. you need to integrate with shipping services that can estimate shipping for your customers and also make it easy to print shipping labels, and a whole lot more beyond this. in my experience, shopify makes these complications much simpler and in many cases, they've made e-commerce easier than squarespace. for example, in order to accept credit cards on squarespace, you need to integrate with a credit card processor such as stripe, a payment processing company. it's just another step and hassle. by default, shopify hooks you into their own credit card processor called shopify payments. so if shopify payments works for you, you don't ever need to think further about payment processing. it just works out of the gate. setting up accurate taxes with squarespace takes some work, especially for canadians like me. i have to manually go through each province and set its tax rate. shopify automatikally has these provincial tax rates built in, so i can just quickly get up and running and not have to think too hard about it. and shopify integrates with a ton of shipping services, and you'll definitely want to integrate with a shipping service because it makes things like printing off shipping labels really easy. i've had mixed success with this on squarespace. my shipping service is canada post because i'm canadian, but squarespace only integrates with fedex or usps for automatik shipping calculations, which makes my life a lot more complicated. and then, on top of all of this is shopify's most important e-commerce feature: the app store. [Music]. online stores always need random features that you don't think about at first, and the shopify app store is here to help. there's apps for everything: restok alerts, facebook integrations, live chat, product reviews. basically, shopify's core includes everything that most stores need: products, discounts, that kind of thing. the app store includes everything else, so you can add a live chat app or a restok notification app for customers. there are thousands of apps on shopify's app store and it's growing fast. squarespace has something similar called squarespace extensions, but it's much smaller: 31 extensions currently. so you can sell physical products on both shopify and squarespace. but shopify definitely makes it easier, and if you listen to squarespace's ceo, anthony casolina, he's actually pretty frank that while squarespace enables you to sell physical products, just like shopify, they're actually trying to push their commerce into new areas like appointment scheduling and taking reservations for restaurants. squarespace is not just websites and and physical commerce. it's so much more. it's tools for the hospitality industry. it's tools for appointment booking and scheduling. um, there's new emerging business models. we want to highlight things like member areas, which we're going to expand into, and so squarespace has focused on types of commerce that shopify isn't great at, like restaurant reservations, selling memberships and courses and appointment scheduling, and for these types of commerce, squarespace is really excellent. okay, templates. templates, of course, are the look and feel of your website. let's take a look at some squarespace templates and now shopify [Music]. as you can see, there are beautiful templates available for both squarespace and shopify, though i do find squarespace templates are just a lot easier to customize and make beautiful like. one of my favorite features is the section editor. it makes it quick and easy to create pretty beautiful splash sections. you can kind of do that with shopify, but i

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Shopify Store Startup Costs You Should Know About

hey, salvador braven here, welcome back to the crowdfunding demystified youtube channel, and today we're getting into some of the costs that go into setting up your own shopify stores. if you're interested in doing that, maybe after your kickstarter or indiego campaign or you're just kind of getting into it now, i'm going to run through that today. hope you enjoy it. it's coming up right after this. [Music]. okay, so let's get right into this again. my name is salvador bregman, so i teach a lot about kickstarter indiegogo. i've written the book, the kickstarter launch formula, got a great podcast out there as well, called crowdfunding demystified on uh, spotify itunes on a publisher version on youtube. so do a lot of stuff when it comes to that. and one of the common questions i get is like, okay, after you've run a successful crowdfunding campaign, how the heck do you transition to e-commerce? or even if you're just now getting started and thinking about shopify and maybe setting up an online store, and you're wondering, like, what are some of the costs that actually go into that- not only the financial costs, but also my time- i'm gonna try and make a really good framework for you to go through and to understand this a tiny bit now if you have not yet. one of the best things that you can do when it comes to learning a new subject like this is to do actually what worked really well back in the day when it comes to going to school- and i was not a fan of going to school, but it's one of the things that i took away from school- is organization right. so one of the best things you can do when it comes to learning this new skill set of shopify is to just get a notebook and to label that notebook: everything shopify right. or, if you want to, you can even get a folder and just start putting notes that you're collecting from shopify and learning about this into that folder. it makes it really easy, man. and if you really want to go even step layer deeper, you could begin to do things like: do digital um on your, your chrome browser, for example, creating a bookmark and just all adding all of the learnings and teachings about shopify to that bookmarking make it a lot easier. i promise you going forward, partikularly with some of the stuff i'm gonna be throwing out today in today's video, want to take all the stress out of fulfilling your kickstarter rewards. fifa right is the turnkey solution that puts product delivery on autopilot. the top campaigns use this trusted high tik provider to store, package and ship their products. focus on growing your business. leave shipping to the experts. don't wait. get a custom quote from fulfill right today- link in the description. okay, so let's get into this. you want to start a store and i'm going to make a few different assumptions here. so first of all, i'm going to make the assumption that you already have a product that you want to sell and if you don't yet, i have some other great videos on how to actually make a product and just sort of the steps that go into that. if you will, um. if you already have a product, you already understand the logistiks. you understand the supply chain, um. you know where you're getting the resources to make the product. you know where you're gonna ship it- maybe to the filament company, um. fulfill right is one of the sponsors of my youtube channel and they're really great service. you can go and check them out. more information down below um and you also have when it comes to understanding like duties and sales tax and that kind of stuff. that kind of goes beyond today's video, and also you might want to consult an accountant, for example, or an attorney in that matter, depending on where you're selling, from the types of products that you're selling, if there are any regulations there. so i'm going to assume you've done your homework there or, shortly thereafter, watching this video, you're going to begin to do your homework there. so let's get right into. for example- like now you got that stuff- how do you set up an online store? when it comes to this, you're first going to start with the actual functionality of the store. so when i think functionality, i think things like domain name and i think about even getting and starting with your shopify account. so, first of all, when it comes to your shopify account, i'll include a link down below. you can check out shopify. if you haven't yet done a free trial, you haven't yet created your account, for whatever reason, you can go and just click that link down below and you can begin to get started there. that being said, you're gonna have to pick from a plan eventually. now the plan is gonna determine some of the functionality that you have available to. it's going to determine the number of users, for example, that can access the site and some of the other stuff there, and you can- kind of you can- take your own time you can look through at. plans are always changing, obviously on shopify, so i don't want to make you know, put out too many disclaimers or claims without you first checking that. you can go and just look at the different plans and see what it is they're offering when it comes to you. you could start with something that's a little bit more basic. usually i'm starting people on the one level up that's above the basic plan, because they're usually working with a marketer like myself to get help setting up the shopify store. you got to make sure they're enough. basically, use your accounts if you're working with other people on this store, so you have your plan. the other thing would then begin thinking about the domain name. so the domain name is really just a url. it's basically what people can type into google or type into their chrome browser or safari- i don't know who uses safari anymore, right, who uses safari or mozilla or whatever. ie explorer back, remember that back in the day- and they go, and they go to your website, right. so they type in that domain name, they go to your website. that domain name can either be bought through an external provider, for example godaddy, one-on-onecom, which now is like ionos, or something like that. i know they bought them out- some other ones that are out there you could search for, if you want- to an external provider and get the domain name now. so let's just say, like you're not ready yet to set up the store right and you're not ready to get on a paid plan with shopify, but you want to make sure you get the domain name right so you can get that now, and it's usually maybe like 10 bucks a month or 10 bucks a year. sorry, um, it could be highest like 15 bucks a year. if it's more of a custom kind of domain where it's like a name dot store or dot tips or something like that, it might be a little bit higher, might be like 50 bucks a year, but really it's. it's not going to break the bank. put it that way. um, partikularly, if you're doing more like a traditional domain, definitely not going to break the bank. um, on this point, i have had many coaching students who have come back to me after we have a conversation and like: ah, sal, i know one of your action items was to get a domain and i forgot to do it and now it's claimed someone else got it. i don't know how. i don't know all the specifics, i'm not, uh, that level- i would say an expert when it comes to understanding this- but i do know this has happened many times with my coaching students and there probably are different algorithms or different ways that they can track. when you're putting in a partikular url and you don't buy it, other people might decide to buy it in some way, or the actual company in some way shows that this is a training domain. i don't know, it goes beyond my knowledge base, right, but lo and behold, you should definitely get the domain name asap. if you have it in your mind, you think it's a good one. i'd rather, for example, look back with a little bit of regret and maybe i got like three domain names and i can only use one of them and be like, okay, i'm gonna cancel the other two, versus having that like anger and frustration of not having gotten the actual domain name that i want. i

Essential #3 Understanding your Shopify account

Okay, brilliant. You've reached a central number three, which is understanding your Shopify account. Now my job here is to make you feel comfortable, put you at ease, if you like, with Shopify partikularly. if you've never seen anything like this before, I fully understand that can be quite overwhelming. So by the end of this lecture, what I want to achieve is that you feel very comfortable with Shopify and, of course, excited about building out your business. So in the last lecture, I LEFT YOU LOOKING AT THIS SCREEN. NOW THERE'S A couple of housekeeping points here which are very, very important. First of all, that password that you use when you set up your Shopify store. please, please, note it down somewhere, because you may need to log back into your Shopify system at some point. The second thing is: please bookmark this page so you can come back too easily at any time. Now, before we get started looking at this whole menu structure and, of course, the store itself, you've probably notiked this button over here- this select a plan- and you should also have received an email from Shopify with details about your account, and within that there will be probably some mention of selecting a plan as well. Now, I don't want you to worry about any of this at the moment. okay, Just ignore this button. We have a 14 day free trial here to really explore this system, and that's exactly what we're going to do, Okay, so please take no notike of that for the time being. So let's get down to business now. The first thing I want you to do is to click on this little eye icon next to where it says on line store and it will open up, Believe it or not, your store. right, It has actually set up a store without doing anything. All of this for free, Okay, So it doesn't look great, I admit, But we have a lot of functionality already in place. First of all, we've got Tim's super deals up here. We've got a home. We've got a catalog. We've got the ability to search. We've got a check out. We've got some semblance of a home page with the ability to add an image in some sort of text overlay. as you can see, And as I scroll down, you quickly get the idea of how well this is set up for e-commerce store owners. So we've got a feature collection. Clearly, we were going to be able to drop products into this whole thing. Now we've got various ways we can display the products and finishing up with some sort of slide at the bottom. Now, all of this is highly customizable and we're gonna be looking at this as we go through the course. But what's really really cool is, for absolutely nothing, in fact, just the few clicks of the mouse, We have some store set up. We have the bare bones, if you like, of our store. Now let's go back to what I call the admin system. you hear me referring to this page sometimes as the admin system, sometimes as the backend, as we go throughout the course. Now, I just want to make an analogy for you so you really understand the difference between the back end and the store itself. Okay, So if you imagine a real store, right, when you walk into your shopping mall or you go into your local town, you have that front window. okay, that front window that displays all of the products and tempts you into the store. And when you're in that store, you're walking around taking your time looking at products. Now, that's very much the front end. Okay, The Web site itself. that's what that presents. It's presenting your store in the best possible manner. Okay, Now this backend system is, if you like, the back end of the store. So let's just imagine there's somebody in the back room doing things like ordering the products themselves from suppliers, pricing those products, managing the customer accounts, all that kind of stuff. Now, that's very much the back end, Okay. So if you're a tool confused, keep that analogy in mind. I really hope that helps you going forward. Okay, So let's delve a little bit more into this menu over here on the left hand side. now we're on the home page currently. Now these next three things basically go together: we've got the orders, the products and the customers, Okay. So obviously we're gonna be setting up our store, we are going to load it up with products, and you'll see how all of this comes into play as we go through the course. And then, of course, we're going to drive potential customers to the store, where they are then going to make orders. So Shopify enables us to very, very easily add products in all point and click. Okay, No, tiknical knowledge. Don't worry about a thing: you very easily add products into our store and modify them at any time. We can then very easily track and see the orders as they come in And ultimately, therefore, building up our list of customers. So I hope you can see that nice little grouping there. that's really, for me, the core of the business. All right, Now, these next two are nice to have, no question, but I'm not going to delve into them in massive detail in this course, because they're not completely essential to you making money. All right, We've got analytiks, which is basically enables us to see where customers have come from around the world visiting our store, and we've got the ability to ply discount discount codes- I'm sure you're familiar with the concept of a coupon code- to get a discount on a product. that's where you can basically put that together. Now the next one on the list: apps is important. okay, now, Apps are very, very powerful. in fact, if I just click on this, you will see that we have various apps, okay, and we have an app store. So I just want to make another analogy at this point with your mobile phone, for example. if you've bought a smartphone, you will know that it comes with some fairly basic functionality, let's say, just to keep things simple, The ability to make calls and perhaps syntax. So if you want to increase the functionality of your phone for whatever reason, let's say, to get your local weather forecast, you might want to download an app onto your phone in order to be able to do that. Casey, you've increased the functionality of your phone with an app, and Shopify has exactly that. it has this app store with all kinds of amazing add ons that we can download, that we can plug in to our store to massively increase its functionality. Okay, So some of them are free, Some of them are paying, and we're gonna be delving into this aspect as we go through the course, So don't worry about it too much at the moment. Just know that we can massively increase the functionality of our basic store at the moment with apps. Now this next section is the online store, and this is where we're going to manage the look and feel of our store itself. so we just go back to it. it's all about changing this stuff here, okay, All the stuff that we were looking at just a few minutes ago. So what we can do here, for example, is with themes, which is super important- we are able to change very quickly the look and feel of our store. you're going to see all this stuff later on, all right, So I just want to basically make you aware of it at this stage. Blog post I won't get into because I have another course, that toks, about building out a blog on Shopify, but page is. clearly, we can add many pages to our store if we want to, and navigation is all about having a menu system that makes sense, and are going to delve into all of this stuff with you now. Domains and preferences we will also be getting into, But that's less to do with the actual overall look and feel of the store, But there are some very, very important aspects that we are going to touch on going forward Now. the last thing, right down the bottom here are our settings. Now, if we click on this, you see a whole load of icons. like. I don't want you to get overwhelmed at this stage, it's not necessary. I will introduce each one of these at the appropriate time. So this state. I just want to go to general because this is where I sat and, if you remember, you can change stuff later on. okay, so remember, I call mine Tim's super deals, if you want to change that name at.

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