shopify number of merchants

Published on: February 8 2023 by pipiads

Fix Google Merchant Shopify error: Limited performance due to missing identifiers | Clarice Lin

Hi, I'm Clarice Lin, the ROI Doctor who help small businesses and online stores get on Google and YouTube. page one. Today's question: I get it often from a number of Shopify store owners who manufacture their own products and sell their own products on a ecommerce store, specifically on Shopify. So if you already aware that you need a Google Merchant Center account and you're setting it up, so during your setup you might get one of this error which says limited performance due to missing identifiers, And this could affect your products getting listed on Google Shopping. So how could you eliminate this issue Or how can you resolve it? So, limited performance due to unique identifiers, that is, the GTIN, MPN and the brand. So these are these three pieces of information which Google will assume that each of your products should have this information so that customers will know that these are legit products from legit manufacturers. So these pieces of information are essential for Shopify store owners who are getting their products from other retailers. If you look at these three pieces of information, essentially that's global trade item number and MPN, which is Manufacturer Part number. So if you're getting your products from a specific manufacturer who only manufacture one product, so they would have to provide a manufacturer number, which all their retailers will have these pieces of information So you can feed this into your Google Merchant Center account. Similarly, if a manufacturer sells multiple products with different model number still would have unique Manufacturer Part number, which you also need to provide it to Google. However, if you are selling your own product, manufacturing your own items, you wouldn't have those numbers And presumably you might not even have a SKU number because you're just selling your own product. So there is no need to have this unique identifiers each of your products. you know that there are unique by itself. So what do you do then when Google Merchant Center throws you this error and refuses to approve your account? What you need to do is you need to go to your setup, which I'm going to share with you some short clips so you can follow along with the screenshot. But before I go into that, I'm going to explain really quickly what you need to do. What you need to understand is that you need to update this piece of information within the Merchant Center account, And this attribute name is called "Identifier Exists". Once you update this piece of information here, you tell Google you don't have a unique identifier and they can pull out other pieces of information directly from your Shopify store without needing those numbers. that doesn't exist, So this piece of information is not available for you to update in Shopify store. I'm going to show you now how to do it, So let's head onto my computer. First things first. head onto your Google Merchant Center account And this is what you will see on your homepage. Click on products under products. you will see Feeds. click on Feeds and you will see Primary Feeds, as what you can see right now. And if you have already set up in an automated feed Google Content API for Shopping, this means that your product information from the Shopify store is fed automatikally to Google Merchant Center account, Any changes that you made or any products that you have, so the numbers will automatikally be updated here. So that's something that you want to set up on one time basis, So you don't have to manage this product feed. If you're not using an automated feed and you're using Google sheets or text files, that's something that you might have to manually update it whenever you have some changes in your products. I'd highly recommend you to set up a content feed like what I have right here if you haven't, And once you have this set up and you want to update this attribute that says "Identifier Exists". This is what you do. you click on the feed name itself And you will see this screen show up. it will show you exactly the feed, what's in the feed itself. By default, it will come to the Settings page. What? what you need to do is to click on Feed Rules, Right next to Settings. This is what you will see right here, and this is the screen To update this attribute that I've been toking about. click on the plus button. you will see this dialog box pop up, as you can see over here, right here at the center bottom of the page, And you type in the word identifier into this search field over here. This is going to pop up this green font that says "Identifier Exists". So that's the attribute name. So click on that And the next thing it's going to bring you to change this information. So, by default, Shopify sends "Identifier Exists" equals to true. if you see on the right hand side of the screen, by default, the attribute name has been set to true. is "Identifier Exists" true? What we want to do here to resolve the Google Merchant Center missing identifier issue is to change this true to false. Look at the left hand side of the screen. Now, under data sources, you can see "Add Source". so click on Add source. you will see this, A screen that allows you to edit the source, which is this attribute. If you can see, on the right hand side there is a blue, smaller panel that says "editing in progress", which means you're updating or changing the value of this attribute. So you can see on the screen "Set to, "Extract" and "Take latest" To set a specific value for all your products. you want to set it all to false, So click on Set to And this is what you will see. the moment you click on Set to, a dialog box will pop up. Okay, follow the instructions on the screen right here. If you look at step one, at the bottom, it says type in No. So basically, in this dialog box, type "n""o" in there And then the second dialog box appears And you can see this add value no pops up. Click on No, So the font is in black, the one that you've typed in, And next, After you have clicked on No, the value is set. So that attribute says set to no is set. So this is the value you want to set: No, And the blue button OK on the bottom right hand side of the screen will show up. So it will turn blue. So it's enabled, so you can actually click on it. Before that it's grey, If you can see on the screen at the bottom right hand corner: Cancel and OK. they're all in grayed out format, which means that the button is not clickable, And once you click on no, it change to blue. After you click on OK, This is what you see. Set to it. go back to the previous screen as before. say set to No, And then you can see on the right hand side of the screen: Okay. after you're set to no, Google will set the "Identifier Exists" field to default value of false. so when you type in No, it means that you want to set it to false. That basically means that all your products don't doesn't need an MPN nor a GTIN number, And you can see as well on the screen, the top of the screen. Save as draft the blue button. it turns blue now. Before that it was grayed out. So you click on that. save as draft And it will take you back to the main screen under Feed Rules. At this point, because you have made some changes, they will ask you you have created a draft of your Feed Rules so you can test them before you apply them to your Feed. When you're satisfied with the test results, apply the rules. So if you're only making one change, like what I'm doing right now, you're very happy. you can just directly click on "Apply" and the changes will be done. However, if you are on the cautious side, you can click on "test changes" to see how the changes are and the number of products that will be impacted by it. So if you have, let's say, 66 products, it will tell you that they are making 66 changes. So it's basically just a preview of the changes that you're making. Otherwise, when you click on "Apply", that's it. I hope that was useful for you. So this i

Table of Contents About shopify number of merchants

What Shopify Merchants Need in EMEA – Opportunities for Developers
How to find ALL Shopify Stores? Find Owners Information including Emails!
Why Shopify Merchants Fail.
Connect Shopify to Google Merchant Center
What Shopify Merchants Need in APAC – Opportunities for Developers
Many Shopify merchants sell wooden birdhouses online

What Shopify Merchants Need in EMEA – Opportunities for Developers

please welcome to the stage. product lead at Shopify, Jamie Warman. [Music]. [Applause]. hello, welcome to unite London. all right. um, today we're going to be toking about identifying opportunities for partners and developers to build apps that Merchants need, both globally and in Europe. a little bit of a road map ahead. I'm a product lead, so I have to make a roadmap joke. I'm going to start by giving a quick intro of myself. we'll tok about what merchants look for when picking apps. then we'll tok about a category of apps that our Merchants are clamoring for and we're really excited about. we'll then discuss some partner stories: how partners are solving critikal problems today. tok a little bit about how to find Merchant opportunities and problems in your own communities, and then I will open the floor for some questions. um, okay, this is me. I'm Jamie wolman. I'm a product lead at Shopify. I work across our app ecosystem, products and our International experiences. um, a couple fun facts: I am a lawyer by education, quickly pivoted into tik, got out of that real fast, and then I, uh, actually just became a Shopify Merchant myself, selling vintage and estate jewelry on um online, which is a big new opportunity. you can follow me on Instagram at Loop me and Jules, or check out my Shopify store, um loopmancom. okay, let's dive in. so two questions that we very frequently hear from partners are: how do merchants use apps and how do merchants decide which apps to pick? every day, there are new Merchants starting businesses and if those Merchants are anything like the previous Merchants that came before them, they will almost all use apps built by developers like you. and in case you're wondering what we mean by almost all, did you know three and four Merchants use apps today and generally have about six apps installed. it's a pretty crazy statistik, and the partner ecosystem, which is made up of all of you today, just keeps growing. shopify's partner ecosystem includes developers, designers, marketers, accountants, Logistiks, providers and other experts. increase earnings 45 from 2020 to 2021, grossing nearly seven times shopify's 2021 Revenue. I know we heard those numbers earlier in the keynote, but that is amazing and there are so many merchants and they are using so many different apps to help run their business. but how do merchants actually pick which apps to use? we did the research by constantly toking to our part our Merchants all around the world to understand how are they making these critikal decisions when picking new tools. they tell us that, first and foremost, they want the tool to work and to reliably solve critikal business problems. they also want the tools to be affordable and easy to use. they want them to be fast, both for themselves and for buyers, and they want it to work on mobile and on desktop- again for themselves and for their buyers. they also care about regulation, specifically, privacy and security, two big themes that I think we're seeing in the tik industry generally- and they want to know that they're not alone, that they can get the support they need when they need it and that there are other Merchants using the same Solutions as them, to feel validated and like there's a community around the products that they're about to use. and finally, we see- and we see this in our data- and our Merchants tell us they really want to know what they're getting into before they download an app through high quality demo videos and generally store demos. so now that we have a better understanding of what merchants care about, let's tok about a really big need for merchants globally. the really, really amazing part about shopify's ecosystem is that your Solutions can not only solve for one Merchant, but can actually solve problems at scale globally, all over the world. so this opportunity, which I have effectively spoiled in every single slide, is to help Merchants with merchandising. so you might be wondering: what is merchandising? merchandising is a category of apps that helps promote and sell products to potential buyers. it's everything from product variation to support for gifting. so, for example, I mentioned I recently started selling vintage and estate jewelry. um, I could go into the App Store and download a gifting app from our merchandising category and then I could enable it so that my buyers can come on to my product and not just buy for themselves, but they can buy for others as well, therefore opening up the addressable market and sharing my product with more people who may never have seen it to begin with. and you might be asking: well, why do we think that merchandising is such a great opportunity. um, well, merchandising is one of the fastest growing categories of search traffic in the App Store and we've seen that it's one of the categories with the fastest growing downloads and installs. but even so, there's a huge number of merchants that don't use any sort of merchandising tools today, and there are numerous apps from a diverse range of developers competing and succeeding in all different aspects of the merchandising space, but yet there's still a lot of room for new entrants and, to be clear, this is just one area of that we're really excited about, but there are so many different areas across all corners of the app ecosystem for us to find different opportunities in. so what are some of the things that Merchants are looking for in this space? let me tell you about a few. so, firstly, they're looking for tools to support new ways to sell, like pre-order and try before you buy. while some Industries and Merchants are heavily using these tools today, many others don't yet take advantage. they're also looking for pricing and discount apps. these are critikal tools used by many Merchants throughout their life cycle, and the Shopify platform is always evolving and, as some of you may know, there's brand new options for combinable discounts rolling out to build on. speaking of new Option, New Opportunities, I think that bundling products might just be a big area in 2023. and finally, emerging areas such as AR and VR are new areas where they're pretty untapped. they're very early in their e-commerce journey and we haven't yet seen much adoption, but we know that once we invent it, Merchants will want it. let's tok about specific Trends we see in Europe and what problems many Merchants are looking to solve. first, I want to share a couple of the most popular app store search topics in for European Merchants. these are SEO, Drop Shipping, chat support and local delivery- all great examples of places where developers and partners can build tools that Merchants already want and are looking for. but let's dive into some more examples. so here's a very specific example of how new regulation can drive the need for app development, and when that happens quickly. Building Solutions with a deep understanding of Market impact leads to massive success. so, starting in May 2022, there's a new law that was passed to increase pricing transparency and make sure that Merchants were paying less when there's a discount advertised. so merchants selling in the eea to consumers in the eea must disclose the lowest price in the last 30 days, and this is especially more concerning for large Merchants, who may be under more scrutiny or penalty potential risk of penalty. um, doing this properly requires the historical capture of the price, both from the past 30 days as well as up to that new discount rate shown, and so it's a really complicated thing and something that our Merchants don't really know how to solve for, but it's a great opportunity for our European developer Community to help solve this problem, given their deep familiarity with this new regulation, looking at a few opportunities that developers identified and have actually solved for already. so regulatory environments vary across European markets and drive distinct requirements for merchants. this is especially true of back office management, and developers based in these markets have a head start, because not only are they potentia

How to find ALL Shopify Stores? Find Owners Information including Emails!

hello and welcome back. this is ashford rafi. once again in this video, i'm going to show you where can you find the complete list of shopify stores, how to find the store owner or ceo's name and how you can collect this ceo or store owner's email address easily. so first of all, you have to visit this website, myipms. i'm going to attach the link into the video description for your easy access. after visiting the site, you have to provide the shopify inks ip address here, which is 23.227.38.0. after providing the ip address here, simply you have to click on this who is look up button and it is going to take us to the next page where you can see the ip owner is shopify inc and they own from this ip range to this ip range right now. if you click on other sites on ip, it is going to show us all the websites hosted with these ip addresses. that means all the websites using shopify right now. as you can see now, websites between this ip range to this ip range. we have got over 294 websites now. if i take you little bottom, you are going to find 400k plus websites using shopify. now these websites are no longer in business, as you can see here. uh, the list is pretty big- 16 000. so they used to use shopify, but they are not using shopify anymore right now. what you can do here, uh, to get all the results. if i click on this view, all records you are going to find on each pages. we have got around 50 shopify store listings and we have got around 5882 pages containing the shopify stores. now, if i take you to the fifth page, you are going to see these results. we are on 201. so to extract all these data, all these website urls, it might going to take a whole lot of time for you. so in this case, you can simply hire someone on fiber to get these data extracted on an excel spreadsheet or on a google spreadsheet. i'm going to attach the link of this site into the video description so that you can hire someone if you need. all, right now let me just verify if all of these websites are actually built with shopify. so, simply, i'm to copy the website url from here, let's paste it here, hit into the enter button and let's visit the website. right? this is the website and if you take a look here on this tool, which is um wapa laser, so, as you can see, the ecommerce platform. they are using shopify, right? so this is a shopify website. after that, if i take, let's say, this website as an example, all of these website is actually built with a shopify platform, right? just take a look. another website now, if i take you to this tool, just take a look. the e-commerce platform is shopify. not only this information. you are going to find whole lot of other information by using this tool. i'm going to attach the link of every tool i'm going to show you throughout this video into the description field. so, if you need, you can check them out now. let's cross them out. now. i have got some business data here on my um excel spreadsheet. now i'd love to show you how you can collect their owner or ceo's name and how we can find their email addresses easily. so first one: as you can see here, you copia. so i'm going to open up the website here and after that i'm going to copy the domain name from here. let's paste it again, and after that i'd love to type out owner or ceo and i'm going to add linkedin. so my goal is to find the owners information of these websites and their linkedin page so that i'll be able to collect their email addresses easily. okay. so here we go. lauren greenwood, who is the co-founder and president of ucopia: president. so yeah, i can take her profile from here. let's copy this profile and i'm going to type out linkedin here. paste now. i'm going to copy her name from here, copy, paste it here, and title is going to be co-founder and president. now paste this information. now it's time to collect the emails, so i'm going to use cell sql. just take a look. if i click here, let's click on this, and you're going to find this is the email address and this is the email address- so personal and work emails we have found. so i'm going to copy both of these emails from here and let's go back to the spreadsheet. paste this email here. sorry, okay, now i have got two emails for lauren. now let's say i need the email address and the founder or the owner's name of this website. simply, i can visit the website and let's just wait while it is working. yeah, now copy this from here: the url. after that i'm going to make a search again. i'm going to change the url only from here: owner, ceo, linkedin. so let's hit enter. let's see. here we go. this is the profile which i watched earlier. so here we go: lara casey larson, ceo of cultivate- what matters? so i'm going to copy the url from here. let's paste it here, and after that i'm going to take the name from here. copy, sorry, copy and paste the name here. after that i have to take the title, which is going to be ceo, or the chief executive officer, and then again, i'm going to use the tool which is cell sql and i'm going to attach the tool link into the video description for your easy access. simply copy these emails from here. so i'm going to copy all these emails, copy and paste them here. now i can simply remove the other texts. okay, so these are her email addresses for different companies, right? so this is the process: how we can get all the shopify store links or shopify websites, and then how to find the shopify store owner or the ceo's information and how to collect their email addresses by sell sql. and i'm going to attach all of these tools, all of these page links, into the video description for your easy access. i believe you have found this short video helpful. if you did, please give this video a like, let me know if you have got any question by commenting below and please share this video with your friends to help them out. thank you so much for watching. have a good day. bye.

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Why Shopify Merchants Fail.

[Music]. what's up everyone. it's jamie here from shopify masterclass, and today i want to go over the number one mistake i see shopify merchants making. this is especially true for new shopify merchants who just create their store. they log on, maybe make a few sales, and they obsess over this metric. this metric is a lagging indicator and it's not predictive of how you're going to do in the future, and for the most part, it just means you're selling the worst product or you're in the wrong market. and that metric is the conversion rate of your online store. the way i got to here: i log into my shopify store. you go to analytiks here on the left. if you click that, it will show up your dashboard and then right here, you can see your online store conversion rate. when i'm scrolling to the facebook groups, when i'm toking to other shopify merchants, what i see most of the time is screenshots of the conversion rate and asking questions like: is this a good conversion rate? how can i improve my conversion rate? meanwhile, they only have 10 to 20 visits on their online store a day, and so your conversion rate is just not going to mean anything. the sample size is way too small. your conversion rate only really matters. when you start to scale up to 100- 200 orders a day and you're receiving hundreds of thousands of visitors a day, then your conversion rate matters. then you might want to optimize the flow, but at the beginning- this is especially true for drop shippers- you're choosing: either the wrong market- so your targeting is wrong on facebook- or you're not selling the right product. so if either those are bad, then your conversion rate is going to be awful. especially when you're testing, you're going to be launching a lot of new products, or when you're first starting out, you're going to be sending a lot of new ads for your site. you're not really sure what's going to work, so your conversion rate isn't going to look good. but don't obsess over this metric. if you have a low conversion rate, it's not going to really mean anything. if you have a high conversion rate, it's also not going to mean anything. focus on the fundamentals. focus on finding the right market- so on facebook they may be finding the right audience- and focus on your product and your product descriptions. focus on the fundamentals rather than the analytiks for the a b testing, because at the beginning you're not going to have the right number of visitors to give you anything that's statistikally significant? i know for myself. when i first started my shopify store- it was a drop shipping jewelry store- and what i did was i a? b tested this collection title at the top of the page and i a? b tested the color of the add to cart button, because i didn't really know what to do. so i thought, hey, maybe i'll increase my conversion rate this way. meanwhile, i'm receiving 20, maybe 25 clicks per day from google adwords and obviously this is not statistikally significant. this was a complete waste of time. rather, i should have been testing more products and creating more ads to see how those worked. i should have been focused on my conversion rate. i should have been focused on my testing. so, in summary, your conversion rate at the beginning does not matter. focus on the fundamentals: creating a good website, having good ad copy, having good images and making sure you're targeting the right audiences on facebook and targeting the niche correctly. if you haven't yet, just click that subscribe button below. if you have any questions, just leave a comment as well. thank you for watching.

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Connect Shopify to Google Merchant Center

to integrate shopify with google merchant center. stik around and i'll explain step by step. but first let me introduce myself. my name is johan ish for now, and i'm ceo and founder of discover, my business. i have been successfully running google ads for e-commerce and retail businesses for almost seven years. so let's go to the merchant center first. i'll click sign in, send you into the merchant center. if you don't have account, just create one. you'll be directed to this dashboard which will ask you to enter all of your information. if you need a step by step how to sign up for merchant center, there's another video on my channel. i will basically walk you through steps. so when you sign in to a merchant center, go back to your shopify store, click apps. this one of the our clients using actually two apps they are most comfortable to use. it's flexify for facebook and fit for google shopping. so the first way, if you have less than a thousand skus, there's a free software which is called flexify. so right now i will show you this partikular app. you click install. install this app and it's automatikally give you a product feed. so the next step will be copy, copy this product feed. but before you do this, just go through the steps. only include first variants. so, for example, if you're selling t-shirts, a red color, blue color, with the different sizes, you need to include all variants. then product use: seo title description. actually, you see it's not over here, so i'll click right now. then go to schedule feed generation so it will update it daily on what time. my recommendation: do this at 1am, your time 1 or 2am, so when you have a less visitors left, less buyers, just do this way. feed generation time is 2 am and that's it. click save settings. right now it will generate a product feed from your shopify store again. the free version for flexify is less than a thousand skus and then i believe it's about 50 bucks or something like that. so copy: go to your merchant center. click products feeds. click plus uh icon. select the language. in this case we're english, we only sell in us. uh, choose destination. guys. remove our shopping actions if you're not over there. if you need to help with the shopping actions, it's kind of like amazon seller platform for retail stores. i'm happy to help you to set this up. uh, the next step: cl. so enable this. disable this one click. continue. uh primary feed name. my recommendation: all the time a, use client's name or your personal company name and also use uh, this dash and app name. so you kind of will know where this fits coming from flexi file. and there's the choices. again. guys, if you know you will have a google sheets. you have like a small product fit. use google sheets. but we will right now use a schedule fetch. it's basically allowing you to enter this url which, updating every day at one or two am with the new product feeds, for example, you add new products, it will automatikally go to your website and scroll the data to the merchant center. let's flex c5. uh, fetch time again, will please? we'll put uh one or two am, whatever, when eastern time file url. uh, here's this url and user username and password. if you guys are custom built website, ask your developers to create a hosted file with the product fit and they also needs to have user and password. so this is created for that. but for right now we leave it as it is: create feed and that's it. this fit right now is loading. sometimes google not automatikally pull up some of the settings out here, as example currencies. so make sure you click on the feed, then go to settings, then go to default currencies and make sure you place your us dollar, i mean, or whatever locations you are, because sometimes, if you not do this right away, they will disapprove you, uh, disapprove your feet, because there's no currency on your feet. so that's it. i mean, this one is what's going on with the flexify. we can actually actually go right now and click fetch now just to see if this product fit, actually will be accepted by google. it will take the sometimes just take one minute. sometimes, if it's new kind, will take 24 to 48 hours. so at this moment, i will probably uh not waiting and go to another app which called: actually maybe, no, it's not working yet. this partikular client account's already been running for six months, so they should have something on here by right now. but okay, i will not waste my time and we will go to another way to connect your uh shopify with merchant center, the app called fit for google shopping. this app is actually free for the lot for the 30 days free trial and they they charge you by how many products and skews you have. this is my personal favorite one because, uh, first of all, it's allowed you to sync your shopify right away with all of the skews, such as t-shirt colors, t-shirt um. t-shirt colors, t-shirt sizes. all of that will be automatikally populated by this app. highly recommend the price start, i believe, at 12 to up to 400, depending on your shopify store. so the first thing, first click uh sync settings from shopify. then go to uh notification email. insert this email. it's really important. click all products, default product title or seo title. again, guys, if you're working with seo, my recommendation will be: go to seo settings. uh, then go to append for your name or to product title. yes, inventory policy follow project image options. so if you want to add extra images from your website, we'll leave it as it is. submit additional image. we will check it out. actually, let me check. yeah, submit to each product description, sometimes yes, sometimes not. so we finish out here. so it is sync. it has a mini private for the first time from your app. it will take more than 10 hours again, since we're already working with this client for a long time, it will take probably a few minutes. uh, the next step will be go to integration: manage products. uh, it's coming back. let me put my face over here. uh, go to google shopping settings and make sure you enter your primary domain, your currency over here and you connect your merchant center. how to find your merchant center id is: go to your merchant account and the top right side you will see this id, this id, you copy paste out here. verify your website. that's it. this is how you integrate with your, with, with your merchant center. this app, uh. the next step is google shopping actions. again, to start working with google shopping actions in your new app, but it's completely different video. you can go to our channel and check how to do so. okay, so it will take, as you remember, since we are new account. it's already out there, it's submitted. so we're going back to our merchant center. go to products feeds, reload this page and product feed which are coming from this app seems, sim shopify apps. it's called the feed name. we'll call it content: ipi, api. so click on this one and you will see this automatikally populated in all of the platforms. it's good. click diagnostiks as, as you see, this partikular fit updating every every six hours, so we need to wait a little bit more. let's go back and see. i was going on with the flexify, awesome. so, as you see, 76 items counted. three items were with issues and if we see the issues. we need to fix those ones, as you see. item id: what the value is item id? what the value is? so by the item id you can find and add gtan or upc or epc numbers to your shopify, on your shopify store, and also you can download report and to find out what the titles are for those products. that's it. this is how you connect with the two ways, your shopify, with merchant center. again, if you guys have like a store of 10 products or 15 products- my personal opinion- to use a spreadsheet, uh, you basically go to your google drive and create a spreadsheet and when you click uh, add new product, fit, check the language, continue. you just pick google sheets and it's automatikally connected to your uh google drive and then you choose the file. this one will give you so much possibilities with keywords, with the product type, google categories and you can basically manually manage your campa.

What Shopify Merchants Need in APAC – Opportunities for Developers

outfit. hello everybody. thank you so much for coming to the last session in here for today. um, I so appreciate you showing up. I know 3: 30 is a difficult time, but I hope you got a snack out there and a coffee and a drink to get you through to the happy hour. um, and yeah, I'm excited to be here. I'm excited to dive into this session, and over the next 30 minutes we are going to be toking about the opportunities that exist globally and in the Asia Pacific region for app Developers. so a quick road map to what we're going to cover in this session. I'll do a quick introduction to myself. we will look at what merchants are looking for when they are considering and choosing to use apps. we'll have a look at some Global Merchant needs right now, as well as some more local Asia Pacific needs that your app solutions could help to solve, and we'll finish on how you can find Opportunities by looking in your own community. and we'll probably have some time at the end for Q a as well. so please, as we're going through this, any questions that you have bubbling up, save them for the end, because I'd love for us to be able to to go through them then. so this is me. I'm a launch engineer at Shopify and I work with some of the biggest merchants on the platform to help them go live on Shopify, and I'm lucky in my day-to-day that I get to cross over with so many Fantastik partners and developers like yourselves. a fun fact about me: I also used to be a Shopify Merchant, so I had a business. we sold skin care products made out of reused coffee grounds, which, hopefully, for any Melbourne coffee fans that that interests you. but I learned a lot during the time running that business. I learned a lot about the Shopify platform and I also learned a lot about and used a lot of Shopify apps. so every day, new businesses are getting started and and Merchants are. you know, if they're like almost all other successful merchants on the platform, they will be using apps built by people like you. but the number one question that we get asked from our partners is: how do merchants choose those apps and and what are they looking for and how do they want to use them? um, there we go, and so, like I said, almost all successful merchants on our platform are using apps, and if you want to know what I mean by almost all three and four Merchants use apps. just let that sink in. three and four and about six um Merchants are using, on average, six apps and but I can tell you from working with countless Merchants through launch engineering it's often way more that they have installed. I've seen like up to 30 or 40 at the top end. so the demand is there. the partner ecosystem made up of all of you is continuing to grow and accelerate and to put that partner ecosystem into perspective, for you to put that growth, to put some numbers to it, and the ecosystem which involves everyone, from developers to designers, marketers, accountants, Logistiks, providers and so many more professionals helping our Merchants to succeed, and the 2020 to 2021 Partners increased earnings by 45. we heard this stat earlier in the keynote. it was figure around 32 billion and and that number was grossing seven times shopify's own Revenue during the same period. so again, like that is massive. just just let that sink in. so what are Merchants really looking for when they are considering apps? what is it that they want? we asked Merchants this question. we did a survey globally and here is just some of what they were saying. obviously, they want the app to solve a problem for them, logical. they also want apps that are easy to use, affordable. they want them to be fast, but fast on the front end if a customer is interacting with them, but also fast in the back end, in the admin, for them to use. they want apps that work on mobile just as well as they work on desktop and they want apps that comply with any regulation in that region. they want to know that data is being handled and stored properly and they also want to be able to see how the app works before they're going to install it, through great demos or examples on on real life stores. and finally, and and most importantly, they want to know, if they install your app, that they're not alone, can they get support when they need it and can they see from their merchant peers who are using the app, some positive reviews in the App Store to to say they've had great experience with it. so now that you know a little bit more about what merchants are looking for when they're choosing apps, let's tok about a big Capital, big need right now for merchants globally- and I gave this away in the agenda very early on- but that opportunity is to help Merchants with merchandising. this really is a huge opportunity in the ecosystem right now, and your Solutions can help solve this problem at scale for merchants around the globe. so you might be wondering at this point what even are merchandising apps, or you may have an idea of what they are or what they are not, and it's pretty simple. a merchandising app is any tool that helps to promote and sell to potential buyers, so that's pretty broad. I mean, this is a category where there's so many niches that you could capture. there's so much room for new entrants into this space. it covers everything from product variations to support for gifting, product recommendations enabling additional purchase options like upsell, cross-sell subscriptions, product display options and more that is. that's just really scratching the surface. so why do we think that merchandising is such a great Global opportunity for app Developers? firstly, it has the fastest growing search volume in the App Store year on year, and Merchandising apps are the most frequently installed. but despite those two facts, they still have low penetration among active shops and within specific Industries. so this is a huge opportunity if you can find a market segment that is not served very well by current merchandising Solutions. so there's loads of room, and whilst there are a lot of opportunities that we will be discussing today, this is definitely one to be extremely excited about. so let's dive into a couple of the opportunities and subcategories of the merchandising space. I really wanted to highlight these three areas. so, additional purchase tools: we've touched on these a lot throughout the different you know sessions in today's unite programming. but, um, this really is about how can you enable additional purchase for the merchant- think pre-orders, try before you buy subscriptions. a lot of these things are yet to penetrate many Industries and that's where your app can potentially find that market segment and and make a solution for them. pricing apps is another one. pricing apps are so huge at different points of the Merchant's customer life cycle, as well as their customers life cycle. think of things like customer specific pricing. bundle pricing- combinable discounts- is also wrapped up in in pricing apps and, as you would have heard today, we've released some exciting new features around combinable discounts and functions for you to be building with and speaking of new features and new areas. a hot tip is that bundles will be a big area for 2023. and finally, AR and VR. um, I wanted to call this out just as a way that you can, you know, get ahead of the game with new trends. AR and VR in terms of merchandising, is really at the beginning of its Commerce journey, and so being at the Forefront and a leader in that space will always be like the best place to be. we don't even know the solutions that could be, you know, built until they are built. so be ahead and be aware of the industry trends. all right, let's do a quick recap. we've had a look at what merchants are wanting and and looking for when choosing apps. we've spoken about a global opportunity that exists for app developers right now in the market which is merchandising. now let's zoom in and look at a couple more Asia Pacific specific needs- I didn't twist my words- and the problems that many Merchants are trying to find solutions for. so what? you're seeing her.

Many Shopify merchants sell wooden birdhouses online

are you going to take a poop? yeah, what are you going to say to mama when you need to poop potty? that's right, exactly, you know the drill. that's what you're going to say when you need to take a poo- damn 200 gold to somebody. mama's going to do your hair with the clip. i wish i got that 200 gold. yeah, just, dad, i want to show you, to show what you look like with your cute clip. hi, can you give everybody your cheese smile. where's your cheese? one more time, big cheesy cheese. who's a cheeser? why? why, it's a cheesy, that's right. do you see all the cows? cows, those are cows. can you say, moo, he wants more cows. can you go? hey, it's kibble. how are you doing? by the way, i feel like i haven't seen you forever. so hope you family. everyone's good cow, that's right. eat, eat. you want to eat the cow? that's my boy. that's my boy getting big? oh, yeah, is he ever? that's not very good. good, i need you to stand up properly. are you gonna finish your apple flying rogue cheese cheese. are those cows? do you want the apple? what happened to your apple cheese? are you being cheesy? sure that works all right, yeah, i'm good man. thank you, that's good to hear, dude, that's good to hear. oh, you missed all the cheese, all the stinky cheese. look at all the stinky cheese. you're missing the cheese. there it is again cheese. yeah, hi, summer, what are you doing? you, okay? are you breathing? good breathing? yeah, we've been working on that, didn't we? you know, big breath in, big breath out. where's why i gotta go. that's how we get calm, isn't it? that's some good, self-regulating lots of apple here, perfect for pie day. we're gonna toss this all in here. what do you see, flower? he's looking at the baby killing sign. i know the baby killer. it's a baby killer. oh, i'm watching you. i'm always watching. you see how he's trying to get up. right now, though, he's becoming more daring. okay, you're here. welcome back, man. i know if you keep saying: how's your dad? by the way, damon, that's gonna tilt back and you're gonna. i was holding it and you're gonna fall. don't do that, please. no, why it? nope, that's not how we use our tower. it's a danger like that. i don't want you to fall down one day. how's he feeling? so you need to go in into the tower, yeah, so you have to go in. i'll show you, look, put your head in, head through, gotta put yourself. he's much better. thank you, i have no idea what's up with that. i bet you it's just like: yeah, food poisoning got it from something that he ate that you didn't, and that's what you have to do, just yeah, yeah, yeah, you can sit just annihilated and firm. do you want to do more of our breaths for um, for the day? kind of right. do you know what we call that in yoga? call it lion's breath. are you a lion? he showed out of your line breath. are you a little iron man? sugar in? that's not a meow, that's a baby about to drown. oh, you can go up in your tower. go up in your tower, yeah, you love cinnamon. go see in your chat with your tower, a pinch of nutmeg, what's that? smell like that smell again. are those wyatt's favorite spices? all the cinnamon here we go, smell the cinnamon. choo choo. yeah, lady token monkey, what's up how you doing choo choo are you? are you pointing at the screen saying hi, chat? you gotta say hi chat, hi, chat, hi, chat, hi, chat, hi, chad, hi, hi, hi, chat, hi. fam, seeing your little man hanging around.