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Published on: January 13 2023 by pipiads

Official Shopify Tutorial: How To Increase Your Conversion Rates

first impressions can make or break your business, especially when it comes to e-commerce. the layout of your website, the colors you use and what you decide to share about yourself as a business are all elements that impact a first impression. so, with that said, it's important to tap into what makes a brain tik. what are the elements on a website that entike shoppers to make a purchase or take a desired action on your website? so that's why, in today's video, we're gonna be toking about conversions and how to increase them on your website. the key focus areas I will be going through today are gonna be: number one, nailing that first impression with your home page. secondly, providing customers with important information on your product pages, and we're gonna make sure that all transactions are transparent and easy. and finally, we're gonna be helping shoppers feel reassured that this is a legitimate business, but optimizing your about us and your contact page. so let's get started. a good homepage should always be accommodating when visitors are looking for a specific outcome. if someone is looking for a sale or a specific product, you want to make it really easy for them to get to where they're going. but for those who aren't looking for a specific outcome, you want to make sure that your site is intuitive when browsing. I've actually found shoppers are more critikal of a store's design and layout on their first visit. there is this psychological process called decision avoidance. decision avoidance is the tendency of the brain not to want to make a decision when the decision takes too long to make and, on average, visitors will only spend 10 to 20 seconds on your homepage. what this means is that you're gonna have to make your navigational flow super clear so that visitors can quickly choose the best path for themselves and for your business. so let's tok about this in the context of a homepage layout. take a look at what content you have above the fold. above the fold is a term web designers use to describe the space that you see of the website without having to do any scrolling. so when you're thinking about what lives above the fold, focus on the actions you'd want the visitor to take when they first land on your site. what information do they need? how can you use the space to help facilitate their decisions and make sure to keep it really simple here. for example, let's take a look at make a from Ellen Girls homepage. their goal is to direct potential customers to purchase their makeup. they have clear product photography and a call-to-action button that entikes people to browse their products, and on the home page there are basically two decisions that a user can make. they can either click the button to browse their products or they can scroll down for more information below the fold. the design is really good example of a home page that drives customers to make a purchase. next up is navigation. let's take a look at how you can make your website's navigation easy to use. on your home page, header navigation should be as straightforward as possible. you want to prioritize the paths that matter the most visitors. common examples of important categories are the about us, shop and contact. sites with too many navigational options can feel cluttered and overwhelming, and this increases the chance that a visitor will drop off or take their own path. and a good practike is to prioritize navigation links from left to right, with the most important pages being on the left-hand side. if you have a lot of products and collections, focus on your main top-level collections in your homepage navigation and use a drop-down menu to create a sub navigation. let's use Kento coffee as an example. sub navigation is a really good way to organize your products and pages for easy exploration without overwhelming customers with too many options from the jump. some websites also have links to their about Us page, contact page, FAQ page or other pages in their header navigation because they support the primary goals. but if you find that visitors to these pages aren't really converting according to your goals, it's likely that these links are just taking them off the path to conversion. if this is the case, just add these to the footer instead. finally, for a truly effective home page that drives conversions, you need to ensure that the content that you feature on your home page is consistent and polished and has high quality photography with error free copy. take the time to really check what you display on your home page. does it align with your brand? is the message clear? does it look good on mobile? all of these things are gonna play an important role in how your home page is received. when a shopper first visits your store, the normal flow of a new shopper is that they're going to land on the home page and then they're going to navigate to your product page. the product page is where a shopper attaches value to the product, and a product page will show a shopper what the product looks like, what it feels like and how it performs. a really effective product page makes a shopper want to own the product. here are some important details to consider when you're trying to build trust, regardless of your industry. first, you're going to need a variety of product photos for each product page. shoppers are less likely to trust your product if you only have a single shot. and multiple photos make it so that shoppers can get a complete picture of your product without actually having it physically with them. also, side note, if you need some tips on how to take great photos with just your phone and not for light, check out our video here on how to do that. now let's take a look at Manitoba mukluks and how they showcase their product photos. for each of their products, they include at least four shots. look at all these different views. you've got the close-up. you can see the texture. you can get a good feel for the color and shape. considering I'm not there physically, these photos are giving me almost as much information as if I were there, and that's gonna help drive sale. your product descriptions should be organized into digestible sections for readability. let's take a look at Manitoba mukluks again and see how they organize their product descriptions. notike how everything is really clearly laid out and organized into sections for the shopper. the most important information, like the price, color options and reviews, are highlighted in the first tab, and more information is listed below in the drop down menus. this will allow the shopper to openly see the most important information first, with the option to explore products further. I want to now highlight the size chart here. notike how well the business has outlined the sizing. we have a true to size message and a size chart, and then there's also a link out to their sizing guide. so any information about sizing is all here on this page and you don't have to open a new tab to navigate away from the website. wherever appropriate, always include a size chart with conversions on your product page, and this is gonna make a shopper feel confident that they can make an informed decision. confidence generally leads to a sale. Manitoba mukluks does a really great job of using product reviews and shoppers really do value the reassurance they get through impartial reviews. we all do it. as a shopper, we pay really close attention to what previous customers have to say and therefore personalized reviews add credibility to your products, which can lead to higher conversions. transparent pricing is important on a product page. shoppers want to know the total price that they're going to pay, including discounts and fees, as early on in the purchase as possible. so add context around price to reduce unnecessary surprises, and this is a valuable way to build trust. so to do this, you always want to do a couple of things. you want to ensure that you have a return policy that's clear and easy to understand and, secondly, when you're offering shipping internatio.

How To 4x Your Shopify Store Conversion Rate In 2022

the biggest problem you're going to face with shopify drop shipping is not your ads not performing, and it's actually way more important to have high converting store. if your store right now converts like one percent, just by increasing that number to two percent, it's instantly gonna double your revenue. and in this video, i'm gonna share with you how i managed to 4x my store conversion ratio from one percent to four percent and sometimes even five percent. for the longest time, my stores conversion ratio was like one percent, one point five percent, but just by implementing small little strategies. i'm gonna share with you. today my storage conversion radio went up to four percent. also, throughout this video, i'm gonna share with you an app that helped me to do this, and this app is completely free and only few of shopify store owners knows about this app. it's really great app to increase your conversion ratio and this app pretty much doubled my conversion ratio once i started using it. so, but that being said, let's get straight into the video: [Music]. now there are three main important things that gonna help you to increase your cro, which is your conversion rate optimization on your store. first is the quality of your traffic. if you're getting a low quality traffic and people simply not interested in your product. they just get needed to get to your store. they're not gonna convert, doesn't matter how good your product page is, how good your funnel overall is. second one is your product page, and once you get in good traffic, this is the most important thing. once you're getting a targeted traffic, your product page is the most important thing, right, and this includes everything from displaying your product the right way, having good product pictures, having good product description, having all faqs, having testimonials and having good pricing, having good offer. and third is going to be your overall funnel. but i mean, what happens after a customer adds your item into the cart? what happens after that? okay, guys, so if you're gonna be using organic tiktok, keep in mind that your traffic most of the time is going to be low quality. right, there's going to be a lot of people coming to your store if your tiker starts going viral, but your commercial radio like could be even 0.5 percent. sometimes i saw that happen for me it was like one percent, 1.5 percent. it's still good, since the traffic is pretty much pure organic and not paid. but keep this in mind: organic tik-tok traffic that if your video starts going viral, your commercial radio is not going to be that good, even though if you have a good, good product page, of course you can boost it up a little bit, but the traffic is not really targeted, so it's not going to be such amazing conversion rate. now, from my experience so far, the best converting traffic comes from seo and google ads. me myself in the past month, i spent about 100 euros on my brand's google ads and it brought me back over 1.5 000 euros in return, which is crazy rawas. now let's go into second most important thing, which is gonna be your product page. and how do you get your product page on point so it converts as much people as possible? and keep this in mind: it's never gonna be perfect, right. you're gonna be constantly tweaking and like improving it, sometimes even making it worse, and getting back to where it was is just a process. but here are some things to keep in mind when building your product page. first, most importantly, have high quality pictures of your product. have a short description that cuts to the point and also educates people about your product. people need to be educated about your product, about the features, what it does, about the benefits. also, you want to have all faqs, everything straight to the point and straight to their people faces so they can see everything answered, all the common questions they might have about a product. answer it straight into the product page. you want to add testimonials and people using the product and people have been happy with the product. and on top of all of this you want to have a no-brainer offer. and but no-brainer offer i mean something that is too crazy to too good to be true, right? so, for example, buy one, get one, buy two, get two. by three, get three. something in your product page needs to be so stupid and so good to be true so people think that they're taking advantage of your brand, not the other way around. now let's tok about an app i mentioned at the start of this video. now, this app is called video wise and it allows you to have a ugc or any sort of videos under your product page. so you know, once you have your product page, you have your product. you have your description under that product pictures. under the description you can add about five or even more. no, you can add more videos than that i can. i have six videos right now under that and it's in tiktok format, right, so it's 1080 on 19 19, 20.. it looks amazing. for example, what i do on my own brand is i do have a ugc content of other creators who made content for me, for my brand, with my product, using the product. and- the best part about this- you can even tag that product on that video. so once the customer is watching that video, he instantly can click add to cart and it goes straight to the checkout. right, so you not get distracted. this app is called video wise. it's free, absolutely free. they have some paid versions of it as well, but you can start using for absolutely free and not get charged. so, guys, if you're not using this app, you must start using it. it's a next level tool and once i installed that app in my store, i immediately saw that conversion rate is going through the roof and it got really way better. right, because you have like, if you do not have ugc content, add some sort of videos with your product. but if you have ugc content, which is user generated content, for example, from influencers, and you have them right above that product page- look, sorry, not the product page, but like- right above the description and your product images, you're just gonna kill it. you're just gonna have way better add to cart ratios and way better conversion ratio ratios because you're increasing the trust so much. and i completely forgot to mention the third point, which is your overall funnel. and with that what i meant is that you never want to charge people twice. so when a customer comes to your store, adds the card, goes through the whole checkout process and they see that the shipping is like something like five dollars, right, you're gonna have way less of conversions with that strategy. never charge them twice. so, instead of that, just add that price into the overall product price. so if your product 30, make it 35, but just don't charge shipping. trust me, it's way better to do that. so, guys, but that being said, i hope you learned something new and thank you so much for watching the video and i catch you in the next one. [Music]. [Music] you.

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How To 4X Your Shopify Conversion Rate in 2023

so what you're about to learn is not just the framework for Shopify conversion rates that has generated hundreds of millions of dollars on Shopify, but has generated billions of dollars on shopbot. it's more than just a four-phase step process that shows you how to add an extra six figure, seven figures or more with your shop by store. instead, these are the tikniques that will disrupt your Market, turn your shop by store into a cash converting machine and only make your competition envy, and today I'm going to show you how to take full advantage of that. so let's get started. so now we're going to be covering the Shopify conversion rate optimization course. the first thing we want to focus on is simplifying the user experience. it only takes .05 seconds for a customer to form a first impression of your website. that is less than a second and less than a point one second- in fact, that's 50 milliseconds only for somebody to decide whether or not they like your website, trust it, feel that they want to shop on it or not. so you have to be able to capture their attention quite immediately in order for them to be able to be willing to click on other links on your site to actually purchase, and 86 of all website visitors want to see information about your products on the home page. lots of you don't even list your product to be purchased on your home page and it's not very visual or you can't even see your products on your home page in some cases. that is definitely hindering performance. and then 88 of consumers Trust online reviews. so if you don't have reviews on your website, you're definitely going to want them, and user generated content results in 29 higher conversion four sites with it than those without it. essentially, what that means is is having content of people who've actually purchased your product on your website. this can definitely help with your conversion rate and your conversion rate is essentially when somebody visits your website purchases. you want to know what that conversion rate number is and, on average conversion rates for e-commerce sites, around 2.86 percent on Shopify and for new store owners, it's normal to be around a 1 to 2 percent conversion rate, and that is because, initially, you don't have all the information about your product listed yet. maybe you haven't added any other conversion rate factors that increase that. you might not have reviews yet. these are going to be things that we're going to be covering today so that way you can understand exactly what you need to add to your website so that way you can increase the overall sales and conversion rates. so some of the things you want to focus on are having a banner at the top at all times. this is where you can have important call outs around free shipping. we know free shipping is an offer that people love and if they can get free shipping- whether it's free shipping after fifty dollars or after seventy five dollars or after a hundred dollars- as long as you're offering free shipping to some degree- whether it's incentivize or if you apply it across site wide- it's definitely going to help increasing your conversion rate, because when people add your product to cart and then they find out they have to pay for shipping, they're less likely to convert, thus decreasing your conversion rate. it's also a good spot to house your special offer, so in their case, all birds put, for limited time, up to fifty percent off select style. this is the banner at the top at all times. it is a super valuable way to deliver information and it's definitely going to help you increase your shop by conversion rate. then you're going to want to add reviews, if you have them. this will definitely increase the trust. it's going to make it easier for people to you know, be able to see exactly what others are saying, so that way they can purchase. then you're going to want to make sure that if your product has sizes, colors, selections, you want to make it easy to use. you want to have color swatches that are visual. you want to make the sizing very clear, your size guides all compact, very understandable, on one line if possible, and then keep your description concise and clear, describe exactly what you're selling, include all the information necessary for somebody you want to purchase. if you only have one or two bullets, that might not be enough information. or if you have 50 bullets, that might be too much and there's probably a better way to organize it and make sure to have additional details. so many people miss out on a product description. they show their product but sometimes they don't even understand that. the consumer might not even know what it is or how to use it. so you're going to want to put additional information in there. this is also where you can share you know the size guide, if you have one. this is where you can share your shipping information so people know how long it takes. the return policy, the refund policy, the policies that are important for people to make a decision to purchase, because they want to know what happens after if they don't like it. and then having special offers to capture email. these are through form pop-ups on your website where you can enter in your email and get a special offer. this is how you build your email list. another factor for increasing Shopify conversion rates: an inconsistent branding throughout. a lot of times, people have a very Base website: it's just on a white background, which is totally fine, but their branding is clashing. it has different colors that just don't mix together. they have, you know, colors all over the place. nothing really flows. images are different sizes, their logo is in random places and and they just really don't have a cohesive brand that flows through. wow. and then, finally, you're going to want to have automatik geolocation for language and currency if you sell to different countries. this is important because a lot of times, people in the UK will try to Target the us, but then they don't know that the location is different. so therefore, when somebody pulls open their website, it shows their UK pricing when in reality it should show the US pricing. vice versa, if you're in the US and selling elsewhere, you're going to want to make sure you have a way to automatikally know where their location is, to show that Dynamic currency. and here's an example of what it can look like over the course of a few months when you're optimizing to increase your conversion rates. let's say, for example, on month one, you make your branding very consistent, you add product descriptions, you add in shipping information about how long it takes, what they can expect, how to contact you, trust badges in the form of payment, in the form of actually listing secure checkout. these types of things definitely help increase your conversion rate. and an example of this would be: you're averaging a 2.7, six percent conversion rate, which isn't bad. and then, by month three, now that you've had some customers and you're getting product reviews, you're able to list those and that's going to help lift your overall conversion rate. and now, because you have enough people adding to cart, you're sending out email sequences and SMS cart recovery. and because people signed up for special offers, but maybe they didn't purchase, they just gave you your email- well, you can send out a blast email to get them to buy, thus increasing conversion rates even further. and now that you start to understand your sales data, you're able to analyze it and say, hey, we're going to run a specific offer that we know is going to convert on this day, which increases your conversion rate, and then cart goals, which is free shipping after 75 dollars. so maybe they add multiple items to cart, they get the free shipping and now they're more likely to go through and having a skip card. a lot of times people take people to a page, a cart page, and it's just friction, rather than having a drawer cart or slide cart, and then, let's say, by month six you're getting a 5.62 conversion rate and now your product tagging.

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How To DOUBLE Your Shopify Conversion Rate in 2022

one of the most underutilized ways to increase your sales on shopify is by increasing your actual conversion rate. in fact, cro is a big thing and being able to actually increase your overall sales volume and make your ads convert even better. so many people really focus on their creatives, they focus on their targeting, but they never think to focus on the actual landing page that is going to be converting the individuals through the actual funnel, and that's exactly what we're going to be covering today. so let's go ahead and get into the video now. if you're new here, my name is chase chapel and over the last seven years, we've grown over 250 different brands and businesses and so many different niches and we've collectively generated over a billion dollars in sales. and that's all through managing facebook ads, tik-tok ads and even google ads, and we've gained a lot of experience through the agency, after having advised on over 200 million in ad spend across facebook's products and spending 600 000 in the last 90 days on tiktok. so let's go ahead and jump into the video so that way we can go over the conversion rate optimization for your shopify store, so that way you can 2x your conversion rates. so we're going to be covering how to 2x your conversion rates and to 2x a shopify store conversion rate isn't as hard as you think. there's a few key actual designs and items that you need on your actual landing page to increase trust, to actually add authority and, you know, drive more individuals to be able to convert. just by making the process super simple, in fact actually lowering the number of clicks somebody actually has to make from an ad like facebook or tiktok, you're actually going to get better cpms, because the faster somebody can actually check out, the quicker they can get back to scrolling on their social media feed, which is what these big tik companies want, especially if you're running ads. so you need a very fluid process to bring people through your funnel and that is through your shopify store. and so when we're looking at the landing page, some of the things you really need to focus in on- and these are some of the top things that we always see convert best and what actually makes a big difference in your overall conversion rate, we're toking about like, if you're actually spending, you know, a thousand dollars and you're getting back 5 000 in actual sales, well, if you actually double your conversion rate, you're quite literally going to see a huge increase in your overall sales without spending any more money. so you know, the practikal thing to do here is to maximize the overall conversion rate growth so that way you can get as many sales as possible. one of those first things is testing your website on both desktop and mobile to ensure the most important information is always appearing above the fold. and essentially, above the fold is whenever the actual website loads on your mobile screen or desktop screen. above the fold is everything within view upon the load, and that's really important because you want to have the actual product. you want to actually have the name of the product. you want to have all the relevant information above the fold so that way people can see what they need right away without having to scroll to find it. and then the main thing is you're going to need to create a strong and clear, bold header title, and that is having a strong, clear, actual header here with your actual product name. sometimes people make really thin text for their- you know- product titles and it's really hard to read. you want to make sure it's very clear and bold so that way people can read immediately and know what it is that you're selling. the other thing is you want a direct product image. if you have models showing off your- you know- clothing or you have a model showing off the actual item or doing a how-to, it's good to have those in the second, third, fourth, fifth image or video on your actual product image page rather than showing it as the first one. you want to make sure the first image is always super direct and focused on the exact item itself. that way there's no confusion and people can see exactly what it is that they're purchasing right away and know that they made it to the right landing page. if you're running ads and then the next thing is we're going to need a strong call to action button and full color add to carts is really increasing overall add to cart click the rates, which is driving more people through your actual funnel. so having a full colored added cart, it makes it bold, it stands out. if you have an outlined, you know- add to cart where it's white and then you have to buy it now that's full, you know. a full color add to cart is actually going to really increase your overall add to cart conversion rate, which is going to help you get more people to actually, you know, make it to the checkout process which you can then get them to actually make it to the purchase. and the next thing is having your contact details, and you want to have that in the actual footer of your website. you want to make sure people know how to contact your brand. you want the shipping information so that way they know how long it takes. you need your policy. information makes people feel more comfortable because they like to read these things to ensure that you know who they're buying from, they're going to receive the product, that's going to be safe and they understand all the terms down there. and if you're actually sharing that information, it just makes it easier for somebody to actually make a purchase, whether they read it or not. just having it down there just gives them a visual, so that way they know that you know there is information. if they want to look at it, it is there and they can find it easily. and then some other items here that are really, really important: the banner at the top at all times. so many stores i see that are just recently launching and they don't use this banner, and the banners are huge in terms of actual conversion rates. this is where you have a special offer. call out whether it's free shipping over a certain amount of money or it's just free shipping. in general, cuts is doing free shipping over 150. this is where you call out if it's us shipping, international shipping, or if you want to tok about a special offer. that's you know it's day. only sell 20 off, get use code. these are the types of things you have in this banner here and that's really important to have because it has a distinct call out so people know immediately. okay, if i buy this item, i'm not gonna have to pay for shipping. if it's over this, or if i buy this item, i know i get this percent off. or here's what i know based off that banner. it's where you want your big special offer callout to be immediately, so that way people know, you know what the actual offer is in addition to what they're buying. and then you're going to want to have reviews. if you have them, this will increase trust. a lot of stores that are just starting out they don't necessarily have reviews, and that's fine. you can turn them off and then, when you get some sales later on, you can add an app, send out an email and get all the reviews and then activate them. but if you do have your reviews, you want to make sure it's very visible so that way people can actually check out all the reviews, and the more reviews you have the better, because it increases overall trust and allows people to see how other people have experienced the product. people like to read reviews and it builds trust and really gains a higher conversion rate for your overall store. if you're just starting out, it's okay not to have them initially, but eventually you're going to want to add them, because it only gets better when you do, and then you want to make sure that your sizes, colors and selections are easy to see. specifically, you want to have it on one line so you can see here that the actual staple colors that they have for this product are all on one line and then their seasonal colors are on another.

[Shopify Tutorial] How To Show Discount on Product Page (Dawn Theme)

Hi guys, welcome back to websites pro. I'm your host, Bilal Naseer, and we are recording another Shopify solution video. in today's solution, we will learn how to add a percentage discount off on our product. so, as you can see, my screen shows how much percent you are giving away as a discount on each product and it shows a red color banner on the product page, on the collection page and then on the single product page, which will look like this. so, without further ado, let's get into the tutorial, but before that, please don't forget to subscribe my channel, because it's free, yeah, and you will get too many solutions which you can implement and help your clients to earn more through Shopify and also become a good freelancer in upward or Fiverr. so let's get into the tutorial. so, guys, first of all, we are implementing this solution on the dawn theme, so if you're using any other theme, this code might not work for you, and I have this artikle up, which I'll put the link in the description below, where you can find all of the codes which you need to put in the files of the themes to make it look the way it was before, which is this: so it will show the amount of person of how much your discount giving on each product. okay, now first step is to go to the back end of our Shopify, and here we are now. click on online store. after clicking on the online store, you will see a screen like this where you will need to edit the code of this dawn theme. to edit the code, click on actions and then edit chord. before editing the chord, make sure to duplicate your live theme if you're working on a live theme, so if you mess up anything on the code, you can easily divert it back. now click on edit court and, as per the tutorial, which i'll put the link in the description of this video, you can see we need to add this code on our priceliquid file. okay, now let's search for priceliquid file. so here's a priceliquid file. you can search it from here by typing it price, and you will see the priceliquid file. I go to this file and in your priceliquid file, go to the bottom of the file where you can see if show badges. now, from line number 85 to line number 87, we'll replace this code with this code which we have here. i'll add more details on this uh blog post so you will be easily find the line number on where you need to replace the code. okay, now i'll replace this and hit save. now we'll move to our next step, which is replacing this code with line number 94 in the cart dash productliquidfile. now let's search for our cart. so so here we have card dash product dot liquid. sorry, its not cart, its card-productliquid file. I'll click on that. now let's go-to line number 94. so that's the code which we'll be replacing. let me maximize the size. so that's the span which we'll be replacing from the code which we have here. copy this code and now paste the code here. sorry, okay, now hit save. and lastly, we will search for basecss file and copy the css code which we have here for you guys. now copy this code. okay, now go to the bottom of our basecss file and paste the css code there. there we go. now click save. and now let's go to our single product, first to see if it's working fine. and here we go. as you can see, we have an extra percentage showing up that how much discount we are giving on each product, and if we refresh the home page. okay, so on our home page we are seeing some error. now let's go back to guard dash product file and check out the code which we put, if it's added properly or not. okay, so i guess we didn't copy the code and we added the code which was in price dot- liquid file. so if we go back to this artikle which we have here, so i'm gonna copy this code again and paste it here, hit save now let's see if it's showing up properly or not by refreshing. okay, perfect, it's working fine now. so when copying the code, make sure you copy the code properly, otherwise it will throw a liquid error, as we, as we were seeing the liquid error. now let's change the pricing of the product to make sure we are doing the person calculation properly. so if we go to this blue shirt and now let's change the compare price to 20 and hit save, and now when i go back and refresh, perfect, it's updating the percentage off dynamically, so it's showing the compare price properly in the person mode and, uh, telling our user that how much discount in person we are getting from this product. I hope you guys like this tutorial. make sure to like comment and let me know if you want to implement the same functionality on any other team. so let me know in the comment below. have a great day.

How To Set Sales Prices To Products and Variants || Shopify Help Center

Setting a sale price on products and variants is a way to discount items without using a discount code. This method shows both the original price and the sale price, so your customers can see the price comparison. For example, if you are having a sale and want to discount all fitness trackers, set the sale prices on your fitness tracker products so it shows both the sales price and the original price. The sales price is called the compare at price in Shopify. Seeing both prices helps offer an incentive for customers to purchase as they see the bargain. This video shows how to set the sale price on a product and product variants. First, how to set the sale price on a single variant product. Start in the Shopify Admin Click Products. Click on the product you’d like to set a sale price on. Scroll down to the Pricing section. In this example, the Waterproof Fitness Tracker has a Price of $30.00. Take the original price of the product and enter it in the Compare at Price section. Then adjust the value in the Price field to show the new sale price. In this example, the new sale price is $20.00.The customer sees that this product is now $10.00 off. The value in Compare at price must be higher than the value in Price to show a sale. If the Price is higher than the Compare at price, then the item will not appear as though it’s on sale. Click Save. Click View to see how the product appears on your online store. Next, how to add a sale price to a product with multiple variants. On the All Products tab, click on the product you’d like to set a sale price on. Scroll down to the Variants section. In this example, this tracker has ten variants. Click Edit next to the first variant that needs a sale price. This opens the variant product page. Scroll to the Pricing section. In this example, the Bracelet Fitness Tracker in the color black has a Price of $40.00.. Add the original price of the product to the Compare at Price field. Then adjust the Price field to show the new sale price. In this example, the new sale price set in the Price field is $30.00.. Click Save. Click on the next variant that you need to edit and adjust as necessary To do this quickly. this can also be done in the Bulk Editor. Watch the video linked above to learn how to use the Bulk Editor. Click the arrow to go back to the product page. Click View and select the variant you made changes to to see how this product’s price appears on your online store. The theme you have published determines how the sale price displays on the online store pages. Some themes, like Pop, have badges that display the item is on sale. There are also Apps in the Shopify App store that can add sale badges. For single-variant products, the sale’s price often displays with both the Compare at price and Price. For a product with multiple variants, the sales price displays the lowest sales price available out of all the variants. For more videos on how to grow your business, subscribe now. If you still have questions, comment below or contact the Shopify support team directly.