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shopify pim

Published on: February 8 2023 by pipiads

Install Jasper PIM via the Shopify App Store

[Music]. hi, this is john marcella. i'm the founder and ceo of jasperpin. thanks so much for your interest in our pinline and pim ultralite products here through the shopify marketplace. now this video is going to take us through end to end on how to get things set up. before we do that, there's a few things i wanted to introduce. first of all, product information management is a very new concept, but a very powerful and fast growing concept for e-commerce merchants and how to scale their business enterprise, how to reach new selling opportunities, how to save significant time and money by the usage of our tool- just by better merchandising capability and batch management of content. and finally, being able to syndicate and automate your product content, scheduling things in advance, doing all kinds of things that you can't otherwise do inside your shopify store. now we help many merchants sell significantly more, also in multiple marketplaces, multiple stores, maybe on amazon. maybe you want to sell in a variety of different contexts that you don't do presently. maybe you'd like to set up an english language, french language, spanish language store and merchandise to those- those customers- differently. maybe you want to set up a premium store. it's a fantastik opportunity to increase revenues and manage everything from a single source of truth, which is your product information management solution. so, listen, i really hope you enjoy our product. i hope you enjoy the tutorial and if you download the 14 day trial and you have any problems at all, please feel free to contact us, write to any of us here- sales, jasperpincom- or reach out on a variety of other channels. we'd love to help you. we'd love to collaborate with our customers. so i'm going to turn you over to one of our team members who's going to take us through the walkthrough and i'll see you at the very end. thanks again, so much for your support for our product. hello everyone, my name is nick spencer. i'm the manager of solution engineering at jasper pym and i'm here today to show you how easy it is to get your products from shopify onto the jasper pim application via our app on the shopify app store. so, first things first, what i've done is created a store here and we've installed three products on it. i've have an example hat, an example pants, an example t-shirt- with some variants as well on the example t-shirt, and what i'm going to do is install the jasper pim application on the shopify app store, to then install our application, uh, and products importing into ours. so let me show you here. let's look up for jasper pim, click on it right there and let's add the app. once you agree to the various permissions on the application, we're then going to install it and we'll be taken to a screen where we're asked to either create a new jasper pem account or link an existing jasper pim account. so for this sake, i'm going to create a new one, add a password, make sure it's good and register. you'll then be taken to a screen where it asks you if you would like to import your shopify product data. we want to import our shopify product data from shopify into the pim. so we're going to hit yes and there you have it. you have now created your connection between your shopify store and jasper pim, which you can then access from your shopify apps marketplace section right here at any time. so it's really, really good for you to go in, be able to access jasper pim, and there we go for him right there. so here's the pin. you'll receive a welcome message, but we're actually going to go through a lot of this stuff today, so we're just going to close this and the first thing you're going to see is the pim dashboard. this is where we get, you know, lots of different product information, uh, on our products, everything that's going on inside of the pim. now if you go over here, you'll see that we've actually ran a job where we ran a shopify import. so what we've done is we've brought all the products in from the store into the pim. so let's go back to the dashboard and we'll see that we now have eight products. so let's go to those products and you'll see we have our example hat, example pants, an example t-shirt. so let's go take a look at some of these products. here's this t-shirt you can see it's got a name, it's got an asset on it, like the one that we have inside of the shopify store, and also some variants which, over here, you can see in the children section inside of the pim. these are all the variants with the correct option set and options assigned. you can also see here that we also have this attached to a collection called home page. if we go to that, we have also added this product to the home page category as well. we call them categories inside the pim, very similar thing as collections in shopify. it's what we map it to. we just have a different name for it. so that's, you can see that we have the uh setup of the product and if we go actually down to our channel section right here, you can also see the channel connection. now, if we go and view it, this is the connection we have to our shopify store that we installed via the marketplace, and you'll see here that it's already got some basic configuration filled out for you. but one of the most important things i want to show you right here is this enable button. so what this does is it stops jasper from sending information to your shopify store. so right now, if we were to go and update any of the products that we have, even though they are enabled on this store, we wouldn't be sending any data because this is not enabled. so let's change that. let's also uh add a meta fields namespace and let's save. so there you have it. now we've configured our channel to also push metafields. what are meta fields? well, meta fields are those extra fields inside of shopify that allow you to have extra data. how do we interact with them? will we use attributes? so let's take a look at those. we go back over to our product here. i'm going to go to our example t-shirt and what i'm going to do is i'm going to add some extra attributes now. this already had some meta fields on it, so those have actually been brought in and imported already, but what we're going to do is create some new ones. so let's go over to the attribute section right here and let's create one for the t-shirt material type. it's an extra piece of data that we could have in the description, but we actually want to remove it from that. so let's go here. let's do a select box- even though we have lots of different options here for our attributes- and let's do cotton, polyester, fantastik. so we've saved that and now we've got a new attribute. let's go in and add another one. let's do attributes and let's create one called t-shirt manufacturer information, and this one's going to be a nice little text area where we can put different information about the manufacture of the t-shirt. so let's save that. so now what we've done is we've created two different attributes that we can add to our t-shirt, and we could very simply go in and add the attributes here like: so, t-shirt material type, manufacturer information. but there's actually another way to do it, and what we've notiked here is that we've actually got a t-shirt, two attributes that would be relevant to you know, any other t-shirts that i might want to sell, and we would want to attach these to you know, following t-shirts, including this one. so there's an even smarter way we can do this and that's by going in and creating an attribute set which allows us to group attributes together into a grouping that we can then assign to products. so if we go here to create attribute set, let's do one called t-shirts. let's go attributes, let's do t-shirt material type, t-shirt manufacturer information. so what we've done is we've added both of those attributes now to this attribute set. let's click done, go back over to our product and now we can go and add the attribute sets in t-shirts. now watch what happens if i go over to my attribute section. i now have t-shirt manufacturer information and t-shirt mater.

Akeneo PIM Connector for Shopify

Hello and Welcome to StrikeTru. We would like to give you a tour of our lightning-fast Akeneo PIM connector for Shopify. Let’s experience the power of our connector when combined with Akeneo PIM in this Demo. To use our connector, create a new Akeneo API connection, Use the Akeneo API details in StrikeTru's connector app under the credentials tab and click on Save Config Button. To Test the connection, click on "Test Akeneo Connection" and That’s it. Akeneo PIM is now connected to our Shopify connector app. The next tab, “settings/Metadata-sync”, will allow you to filter and decide which products you would like to transfer from Akeneo PIM into Shopify. You can filter the products by language, currency, channel, completeness of the product and also by the number of days since the product was last updated in Akeneo PIM. Apply the same filters in Akeneo PIM to view the products before they are transferred to Shopify Store, And you can also transfer collection meta-fields like Seo, text, breadcrumbs and many more. Now click on “sync categories”. in a few seconds, all the categories from Akeneo PIM will be transferred to the collections section in the Shopify store. Now lets go to the next tab, “Attribute Mapping/Data sync”. this will allow you to map the attributes from akeneo to the attributes from Shopify and sync your products, data and assets, And you can also transfer product /Variant meta-fields. if you have any, Lets click on “sync config” and then click on “Sync Products”. Just give it a few mins and you should see your product data and assets transferred to Shopify. As you can see, the products are getting transferred from Akeneo to Shopify. The product data and assets are synced successfully. We offer you the most complete Akeneo PIM to Shopify Integration. Avail your free trial for our connector by filling up a request demo form on our website or email us at [email protected] Thank you for watching this Demo.

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How PIM can help your eCommerce store to create compelling product experiences?

welcome everyone. um, when we wait for a couple of minutes, so a few for the attendees to join and then we will begin with our webinar. just a couple of minutes we'll wait and then we'll kick start our web now. yeah, i think we can start uh now. uh, welcome, ladies and gentlemen uh to the webinar today. we will discuss how pim can help your e-commerce store to create a compelling product experience. my name is preem and i am the product manager looking after the unboxed film uh. with me joining is shiva, who is a tiknical lead for the product unboxed pim. hello guys, welcome. so, guys, uh, the agenda for uh today's webinar will be: in the first half, we'll be toking about what is the importance of spam and why pim is a crucial player in the entire value chain when we tok about selling on the e-commerce platform. second, we will try to cover different business use cases uh and try to give you a walkthrough over a console uh to understand how we can use this tool to enhance our- you know- product experience uh for the end shoppers. and in the last, we'll have a quick uh question and answer session. feel free to drop your question during the entire webinar. um, we have already mentioned. in case of any queries, you can reach out to us the partikular email id which have been shared on the chat. so let's begin, uh, uh, basically, we'll start with who we are. um unbox provides an ai based product discovery suit. we are based out of chicago, usa. uh, we have been in the business since 2011 and have empowered more than 1300 e-commerce websites, and we currently deal around 8 to 10 billions of interaction monthly. what we offer is basically for core products- uh, site search, browse recommendations are three products, which forms our discovery experience. and then we have a pim solution, which is a product information management module which deals with all the catalog issues related in the modern e-commerce space. in my experience, i have never came across a single e-seller who have not mentioned about me the problem they face about, you know, catalog management. it can be related to the standardization of data, pushing data to different platforms or even enriching the product content. there is some other way where these people are struggling to manage their catalog, and that's have formed the guiding principle behind why we have come up with a product called bim, and pim has empowered the e-commerce space from last two decades and it has been growing and maturing every year and trying to help sellers to deal with all the challenges they face. now let's understand in detail what is a pem solution. what do you mean by prod information management? it's a central repository from where you can collect all the product information in different formats and in different uh types. you can collate all the product data. you can work around it- add, modify and delete information. you can play around with the digital assets. and the most important thing about the pem solution is you can easily distribute this information to multiple channels. it can be sales channel, like big commerce, shopify, magento, woocommerce or any marketplaces view which are known like amazon, walmart, ebay or any other local marketplaces. and that's the power of a pem solution, because it takes care of end-to-end execution. when we tok about information management, just to understand why it matters, you know number speaks for themselves. product information is increasingly seen as a key driver of shoppers online experience and also an influen influencer of the decision to make a purchase, and that's why it's very important for us now, if you're interested, to know that 80 of the shoppers, when they're trying to search product on different websites or on different marketplaces, they go by attributes, and attributes forms the fundamental part of the product information and now you can understand why it is important to have a pim solution which can help you in enriching a product content when it come comes when it comes to managing different attributes, adding different attributes and, you know, pushing these attributes to different channels. for example, amazon can identify brand name as a title, but walmart will say i want it as a name and some other marketplace can refer it as a name underscore id. it can vary from marketplaces to marketplaces, so these kind of variations are very much available with respect to different properties, and that's how pim comes into the picture. we conducted a massive survey around in the usa and canada region. we spoke to around more than 150 e-commerce business houses and we got following things you know, right in front of you, we can see what. what were the challenges these guys were facing? uh, apart from these, the core issues they came up with was how to integrate them solution, you know, with their existing point of sale solution. how can they manage inventory? how can they manage different pricing, because they are dealing with multiple marketplaces, multiple websites. is there any way to conduct a promo campaign? and all these challenges were very critikal and it's very important in driving the conversion and improving your top link. and that's why, in awareness about the pim, how pim is important for your entire thing- is not only about, you know, just creating information. it's about generating more revenue, quick gtm time. you can quickly create a campaign and go live with it. for all that purpose, having a single source of truth is extremely important. uh, these are the three core pillars of any pim solution in the world. you have a data injection, data transformation, data distribution. i would like to focus more on data distribution now, why it is important. in today's world, what is happening? none of the seller is saying that i'm just selling on my personal website, which i'm hosted on big commerce or measure to know they're expanding. they're expanding it to multiple marketplaces in the same region. they're geographically expanding and that's where the challenges are coming. with every expansion, you're switching to different platform. the new rules and regulation comes into picture, and dealing with all these rules and regulation is a big challenge for all these sellers. and exactly here you want a solution to come in, jump in and say, hey, come on, it's a one click solution. you don't have to worry about all the transformation, all the changes you need. pim will take care for this and that's how pim comes into the picture and solves all these core issues. now, when we say creating a compelling product experience, what we refer is a product display page which which you see when you try to search a product on any ecommerce website or any marketplaces. it contains all the description and you know. once you get a good description about the product, it drives more confidence in buying that product and that's why that's the output which you get. but it starts with the basic step. when you collect information from different catalog from your vendors, you want to enrich it right, and that's how bim is becoming a very important solution. uh, we would like to take you through the entire process where pim can create value. when we say we want to have a great product experience, broad display experience, uh, by different business use cases, and i would like to invite shiva over here to take you through all these business use cases and also walk you through the console and how you can achieve. over to you, shiva. thank you, prim. welcome again to today's webinar, everyone. uh, so the topic of the day is like: how can we create an compelling product experience for our vendors or for our marketplace consumers or our customers? so we will be taking you through different use cases where different users or customers of the pim solution basically uh, struggle, or that is the kind of job they deal with on a day-to-day basis. so for a new specific purpose, we are taking an australian e-commerce retail company whose core requirements are basically synchronizing the data from multiple brands or multiple vendors. every vendor will be having thei.

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[Tutorial] Creating a product in the PIM module

hi there, I'm Paulina and I'm a tiknical writer in Oregon. in today's video, I'm going to show you how to create a product and product information management module. it's a new module which allows you to create one product with various options. these options personalize a product. for example, a customer can select a brochure and customize it using edit options at values like various sizes, forums and so on. so let's do that. in this video, I'm creating a real estate brochure. it has two different sizes and two forms. first, let's create a product and product information management module. for this purpose, we use a Shopify store with installed customers canvas. now I'm in a back office in option based menu, quick products. now you can see a list of all your products. to create a new product, click create new. a product has a lot of tabs which contain product properties, but fill the general tab. fill all the necessary information and name and a description, but it's optional. the product name is an internal name but it doesn't impact on a storefront product name. then select a workflow and pipeline. click save. a new product is created. now I can add product options and their values. product variants allow a customer to personalize a product. let's create them. go back to the product I've created and click edit. so we have the variants Tab and click edit options. to create them. in your dialog box, click add option. in the option name String. give a name for a new Option and input option values. the first option I am adding is size, so the option name is size and option values are 8.5 by 11 and 11 by 17.. you can separate them by typing enter. the allows multiple selection checkbox allows the customer to filter several values at the same time while personalizing a product. let's add another option. the real estate brochure has several surfaces, so I'm creating the form option. the values are B form and Z form. the next option is tile. there is only one style for this product: a real estate. the last one option is Paper Stok. its values are regular and premium. so all the options and their values are created. now you can see variance. it's combinations of all the options and values. there are eight variants of the product. to save the options, click save the options and their values are added. now it's time for connecting designs to each variant. to connect designs: gold assets and quick design. I have four designs for connecting to the product. let's connect the first one. this is a default 11x17 brochure design. right click on an item and select connections and the product you have made before to make connection. the product is added and then select the option and its values for this design. the first option is size and the value is 11 by 17.. this design is double sized. so the second option is form and the values is before. the next option is style and it's value is real estate. the last option is Paper Stok and I'm selecting all the options because this variant can be printed on both paper types. finally, click apply. the first design is connected to a product and its variant. next I'm connecting other designs to the product. the purpose is covering all the product variants by designs. in other words, each variant must be displayed by a design. so I've connected all the designs to my product. in The Next Step I'm gonna connect more cups to the product. in this step I'm adding more visualization to a product with more cups. to connect the mocha, I've go to assets and select more cups. I want to add all eight more cups. each is for different design sizes and different folds. so select the mock-up, right click the item and click connections, select the product and then use the check boxes to select the mockup type. thumbnail mockup is used as a product representation while personalizing a product by options and various editor mockup is used inside design editor while a customer personalized a design review. mockup shows the personalizing result. it can be photorealistik image to display a design or some surfaces like a t-shirt, garments and so on. then enter a page number. this mock-up is used for the first product surface, so I am typing one. now I am adding options and values. the first one is size. this mockup is for the 8.5 by 11 size. that's why I'm selecting the first value. next option is form. this mockup is B form, so I'm selecting B form value, adding the style option, and it's only one value: real estate. the last one is Paper Stok. I am selecting all the variants. finally click apply. the first mock-up is connected to the product in the same way I'm connect than the other model cups. the purpose is the same as in the connecting design step. I need to cover all the product variants by mockups. each variant must be displayed with a molecab. foreign s are connected to the product. Let's test these connections for mock-ups and for design. next step is checking the connections between designs, markups and the product. for this purpose. go back to option based, select the product and then select the designs tab in this options lists. select all the options in the designs list. you can see all the designs matching the selected options. they appear because I've connected all four designs to all variant. to test mock-up connections, go to the mockups tab, click all the mock-up options you need and it's generating a mockup list. all eight more cups are appearing because each mockup is connected to product variant. so everything is correctly done. now it's time to create a product in Shopify. so let's create a product in Shopify in the admin panel, quick product. here are all the products you have in the storefront. now click add products to create a new one. fill in the title: my product is a real estate brochure. this title is a storefront product name. it's located below a product image in a storefront. click save. so the product for storefront is created. now let's connect the product in back office to the product in Shopify. to create a product link between a product in back office and Shopify, go to back office, select the product and then sew out the wings tab. this is a tab for creating a wing between the product and back office and the Shopify product. click add link. in a new dialog box, input a product name link. this is an internal name only for a wing, not a storefront product. then select the storefront- I am selecting Shopify- and the product you want to connect to a real estate brochure. next step is including all the options and the values. you need. select all the values to include them. if you want to see some values as a default while customizing, you can select, press selected options so a product will be filtered by both sides. valid while personalizing. finally, click apply and Save. the product is almost ready to customize, but first let's add SKU. SKU is a stok keeping unit. it's a parameter helping the system to distinguish products while a customer adds a product to the cart. go to Shopify and open the product I have created. let's add the options effect in the price in case the brochures its size format- Paper Stok. to add the first option, select the approval check box and then fill the information about an option and barriers its size. so input the name and the values 8.5 by 11 and 11 by 17.. the size option is ready to create another one. its form option: fill in the name and create the various, the form and B form. the last option is Paper Stok. its values are regular and premium. so the options are added and they are created. variants: let's add a price to each variant. the prices are added now let's add quantity for the variance. now I am adding SKU. each variant has its unique SKU. everything is done. so click save to save the information. now it's necessary to Define skus in back office. go to back office and navigate to the product I've edited. click the SKU tab. here you see a list of variants. I remember the values I have defined as effect in the price in the Shopify product. this is size 4 month, Paper Stok. now my purpose is to add the same ASCII U as in a Shopify product to add the SKU. I'm se.

How to Add Products to Shopify In Bulk | Importing a CSV File with Plytix

If you're looking for a faster way to get all of your products into Shopify, then you've come to the right place. I'm Manoella with Plytix, the central source of truth for all of your product information. In this video, i'm going to show you how to import a CSV sheet into your Shopify account. this is especially important when you have a catalog with a lot of products or if you're moving from a different platform like Woocommerce or Magento. Now, in theory, importing a CSV sheet is simple. you just head to the product section, click import, choose the file you want to upload and your product should import, right? Sure, it's simple when you're adding Shopify's pre-formatted template, but when you're adding your own products, it's a whole 'nother story. A lot of times, you'll see the message products imported, when in reality, no products have actually been imported. It's not until you go to your email account that you'll see that your products didn't import due to errors in the CSV sheet. The steps i'm going to show you will help you set up your CSV correctly so you can import your products into your Shopify account without getting these errors. Now the first step is to understand what data can be imported into Shopify via a CSV and how it should be formatted. The easiest way to get your CSV sheet ready is to take a look at the sample template that Shopify provides. I'll link this template in the description below, or you can download it directly from Shopify's help center. Now, some of the fields on this template are required and need to have a valid value. some are required but can be left blank, meaning you need the column header but you don't have to add values to it, and some of them are optional, meaning you don't need to include them in the CSV you plan to import into Shopify. To get a better understanding of which is which, Shopify provides this guide with examples of all the fields you can import. I'll link this in the description of this video. You can use this template as a framework for your own products. Now, if your product data is stored in different spreadsheets and systems, then you'll need to either create a new CSV sheet with all the fields that Shopify requires, or you can copy all that data over into the template that Shopify provides. just remember to delete the sample products in that template first. Rather than having data in different spreadsheets and systems, I recommend storing your products in a product information management or PIM platform. My product information is stored in Plytix, which makes finding and managing all my product data a breeze, because it keeps it all in one place and ready to be distributed. Quick side note: Plytix does have a direct integration with Shopify as part of their paid plan, which automates everything that I'm going to show you in this video. but if you're not ready for a paid plan just yet, that's okay. you can still get your data into Shopify with the free plan. it'll just require some manual workarounds- which we'll get to- and some manual maintenance. but this would still be less work than if you had your data stored in spreadsheets and had to manually extract all of that information. So let me show you how that would work. What you see here is the product overview of a Plytix PIM account. all your product information can be seen in this table Similar to a spreadsheet. the rows are products and these columns show attributes or pieces of data about your product, For example, size, price or even digital assets like hero image. Before we're able to import this data into Shopify, we first want to make sure that our product information is formatted correctly and that there are no missing fields. This will keep us from getting the errors I mentioned earlier or from accidentally deleting any information for products that are already in your Shopify store. To do that, I've created a table that includes these fields or attributes that are in the Shopify template. I've also added a completeness tracker, which gives me a quick glance into whether or not my product has all the information it needs to be uploaded into Shopify. This way, I can get a more visual look into what data is missing. I'll drop a link in the description below where you can learn more about creating and using completeness attributes. Before we begin, let's look over how to set up your data so that it can be imported into Shopify without hitting any snags. Let's first look at how your products are set up. The way you set up your products is up to you and what you feel is best for your business. Now, some marketplaces and platforms require you to have a non-sellable parent product with sellable children products. Shopify, however, is the opposite and requires all products to be sellable products. if you do have your products set up with a non-sellable parent, that is totally okay. we actually recommend having it this way because you can quickly filter out the non-sellable parent products and get a list of only the variant products like this. This is easier than later adding a non-sellable parent product if you decide to expand to a new marketplace that requires it. Now let's look at some of the fields that Shopify asks for. The handle is the unique name for each product. This field is necessary when importing a CSV because it tells Shopify if it should create a product in your store or if it should update a product that's already existing in your store, Because the handle is in the URL of your product. it has specific requirements. it can include letters, dashes and numbers, but it cannot include spaces or other characters. So, for example, the product "Dear Excel" sweatshirt should have the handle Dear dash- Excel dash Sweatshirt, with no spaces. If you don't have this setup correctly, I will show you how to change it in bulk after we export. When a product comes in different variations, say different colors or different sizes, then the handle needs to be the same for each of the product variations. you'll define the differences by adding values to the options columns. Take this product, for example. this sweatshirt comes in different colors and sizes. I'll group them together with the same handle and to list the options or the variations, I'll put the option type under option one name- in this case 'color' and option one value, I'll add the color options, which in this case are 'white' and 'sports grey'. Since this product also has a second type of variation, I'll use the option two fields as well. so under option two name, I'll write 'size' and under option two value, I'll list the different sizes: small, medium, large, extra large, so on. If a product doesn't have any variations, you'll still need to define the option one field. so for option one name, you should write 'title' and for option one value, you should write 'default title'. Leaving this blank will cause your products to not upload correctly or at all. Other fields to keep in mind are the 'variant grams' field. this one refers to the weight of the product in grams, and you must enter a value here, even if that value is zero. Variant inventory policy, which defines whether to continue selling a product or to deny the purchase of the product whose inventory has reached zero. There is variant fulfillment service. you can see the valid values for this on the Shopify help center that I linked below. If you have a custom fulfillment service, then you'll need to add the name of that service to your Shopify's admin section before you import this CSV into your account. If not, you'll just end up getting an error and your products won't import. To do this, head to settings, then go to shipping and delivery and in the custom order fulfillment, add the fulfillment's service name. Next up we have image SRC. this allows you to add the URL of an image. Be aware that you can only have one image URL per cell, so if you want to add more than one image to,

Everything You Want to Know about PIM (Product Information Management) for eCommerce with Jon...

welcome to the ecommerce wizards podcast, where we feature top leaders in e-commerce and business to discuss proven strategies and trends from people in the trenches. now let's get started with the show [Music]. hello everyone, guillaume smile here, host of the e-commerce wizard podcast, where i feature top leaders in business and e-commerce. today's guest is john marcella, ceo and founder of jasper pym. so today we'll be toking well about pim- product information management software- what it is, why do you need one, how to select one, what are the benefits and compare us with the damn digital asset management and other things. what it is. before we get started, we have a short sponsorship message. this episode is brought to you by mage montreal. if the business wants a powerful ecommerce online store will increase their sales, or to move piled up dormant inventory to clear up cash reserves. or to move to automate business process to gain efficiency and reduce human processing error, or company, mage montreal can do that. we've been helping e-commerce stores for over a decade. here's a catch: we are specialized and only work on the adobe magento ecommerce platform. we are among only a handful of certified adobe magical companies in canada. we do everything magento. if you know someone who needs design, development, maintenance, training, support, debugging, development, anything. we got their back. email our team support at magemontrealcom or go to magemontrailcom. that's magemontrealcom, all right. so, john, i'm with you. perhaps let's start with the. well better having you with us. likewise, thanks for having me pleasure. let's start with the really the basic, the fundamentals here, like: what's what's a pim? why do i need one? what are the benefits? okay, great, well, so first question: what's a pim? we get this question asked a lot. pim is a very new piece of tiknology. uh, so it's really only about three years old product information management system. uh, if you're an e-commerce merchant or you're aspiring to be one and, uh, you have product information problems or you're about to, and a pim is really all about solving those product information problems, um, so, a little bit less 40 000 feet coming down a little bit. what does that mean? it means that we're about helping e-commerce merchants accelerate their e-commerce experiences by consolidating all of their product information- descriptions, names, pricing, assets, images, videos, anything they need to sell- and list their, theirs, their, uh, their products online, either their own stores or maybe marketplaces like amazon, walmart and others. um and so, but a pim is really a tool that is used to be a single central source of truth to for your product information. so you take all of your products, you put them into jasper pim. we help you then curate, manage batch, batch. manage your content, uh, set up all your different taxonomies, which means your categories: what do i sell, where do i sell it, when do i sell it? so i might have a magento store or maybe i have several for different brands, and i want to manage all my products in an agnostik tool that allows me to have a very focused view of my merchandising, publish out automatikally to magento and also to other channels. um, apim is really a place where it's a step back and it's a piece of middleware in your overall arsenal, in your overall ecommerce tiknology weaponry, uh, to to kind of get a real wrangle and a hold of your life. it is a. it is a tool that is used to take spreadsheets and simplify that process. many e-commerce merchants spend a lot of time managing many spreadsheets and assets in different file servers and you know they've got different departments doing this and different departments doing that, and the pim allows everybody to come together in a single stream, put everything together in one place and then power everything through automation. no more redundancy, no more time wasted. um, sell more, sell faster, work smarter. that's what a pin is for. who needs one? every e-commerce merchant who can afford one? well, most ecommerce merchants, especially with jasper, because we have an ultralight product- 99 dollars a month. we want to help all the e-commerce merchants, big or small. so everybody needs a pim. uh, and i forget the last question. what was the third part of that question? well, the benefits, but you already started toking about it all. right, great, great, well, we could, we covered some of that then. awesome, dad, awesome, yeah, exactly. so, as a follow-up to that, again, just to start the table, uh, perhaps, like, uh, you know, so your boss may say: go shop for a pim, and then you just start learning about it and you might be confused. there's other acronyms out there. who also claims to be like the single source of troops? you have like a dam, a digital asset management software. you have also an mdm, a master data management, like where does jasper pim fits in that and how? what's the difference between those things? oh, that great. another great question. so pim- we feel again as the single source of truth, is an aggregator of other types of e-commerce tiknologies, to be in the middle of all the different business systems you have and really focused on being the one place you go to merchandise all of your products. so let's tok about damn digital asset management for a minute. digital asset management is a component of your overall pim. your product information management, um architecture, your burden product information in, in a general sense, covers everything you need to list and sell your products, which includes product descriptions, name, prices, imagery, assets, videos, which are damn related topics, as well as inventory, which are more like inventory management topics, as well as what you're selling where you're selling, which is more order management topics. so a pim connects all these systems together and and khan is like the glue that binds it all. so, with a dam, a digital asset management system, which is an important component, it allows you to get a real handle on all of your assets and these can be public, private assets, it can be- and typically many businesses have drop boxes or they have huge old world file servers and they have product content and they have assets like meaning videos, images, uh 3d models, tiknical specifications, pdf word documents, excel, both old world- and linked spreadsheets, which are a new paradigm, right, google sheets and things like that. all of these things are part of digital assets. a pim is an aggregator of that. so our pin, for example, has a small dam and small inventory management system and small mdm built into it, because a pim really kind of kind of connects and consolidates all those things together. for small merchants you might use a pim connected to your erp like quickbooks or, you know, maybe brightpearl or other types of erps, sage, for example, um- and then connect to your magento store or other e-commerce platforms and so a pin sits in the middle of those things. now enter in a damn digital asset management system. an enterprise digital asset management system can be integrated with the pim. the pim can pull all of the assets out of the dam and it's then responsible for taking that information and publishing, automating that product content movement across all of your selling channels. so a pen is really about listing your content as well, connecting your data sources, batch managing your content, deciding what goes where and when, batch managing and pre-managing uh pricing information and product content in general and then pushing it onto your different uh store channels. so that's kind of damp. now mdm quickly, master data management and the notion of that is sometimes owned by an erp. what is the master data structure and a schema. look like that information can often be an erp, but a pim in partikular. a good pim allows you to do full product life cycle management. so master data at the point of inception, ideation, then when? so if you're thinking about a product, put it into them. if you're designing products, put that information in the pen, set a certain status so that i