[SHOPIFY] Print On Demand & Why Beginners FAIL!
Published on: November 29 2022 by Joe Robert
[SHOPIFY] Print On Demand & Why Beginners FAIL!
Table of Contents
[SHOPIFY] Print On Demand & Why Beginners FAIL!
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | hey guys real quick if you are looking |
| 00:00:01 | 00:00:06 | for a print-on-demand app to use on your |
| 00:00:04 | 00:00:09 | store the one that I recommend and the |
| 00:00:06 | 00:00:10 | official app of poj ninjas calm is print |
| 00:00:09 | 00:00:12 | to five i have partnered with them to |
| 00:00:10 | 00:00:15 | get you guys a free premium account |
| 00:00:12 | 00:00:18 | basically if you guys use my POV ninjas |
| 00:00:15 | 00:00:20 | coupon code you are going to save 20% on |
| 00:00:18 | 00:00:21 | every single order that you sell with |
| 00:00:20 | 00:00:23 | them it's super easy to get started with |
| 00:00:21 | 00:00:26 | the code just navigate to your payment |
| 00:00:23 | 00:00:28 | section add code ninja 50 and you guys |
| 00:00:26 | 00:00:30 | will get a free premium account that |
| 00:00:28 | 00:00:37 | will save you 20% on all of your orders |
| 00:00:37 | 00:00:42 | so recently someone shared this post |
| 00:00:40 | 00:00:44 | inside of my print-on-demand Facebook |
| 00:00:42 | 00:00:46 | group and it's honestly something that I |
| 00:00:44 | 00:00:49 | see quite a bit often times people make |
| 00:00:46 | 00:00:51 | a post they post a screenshot of their |
| 00:00:49 | 00:00:53 | store basically showing that it has made |
| 00:00:51 | 00:00:55 | $0 or that they have had a ton of |
| 00:00:53 | 00:00:57 | visitors that have visited their site |
| 00:00:55 | 00:00:59 | but they're just not making any sales |
| 00:00:57 | 00:01:01 | oftentimes people ask questions just |
| 00:00:59 | 00:01:03 | like this or like this and they're |
| 00:01:01 | 00:01:05 | basically just saying hey what am I |
| 00:01:03 | 00:01:08 | doing wrong what do I need to do to fix |
| 00:01:05 | 00:01:09 | this to make sales and usually my first |
| 00:01:08 | 00:01:11 | thought is that they almost think that |
| 00:01:09 | 00:01:13 | this is sort of a game right like if |
| 00:01:11 | 00:01:15 | they arrange things just so on their |
| 00:01:13 | 00:01:17 | store or if they do things just so with |
| 00:01:15 | 00:01:20 | their Facebook ads somehow it will |
| 00:01:17 | 00:01:22 | miraculously lead to making sales that |
| 00:01:20 | 00:01:24 | is simply not the case right this is a |
| 00:01:22 | 00:01:26 | real business and these are real people |
| 00:01:24 | 00:01:28 | that you are trying to sell products to |
| 00:01:26 | 00:01:29 | of course there is strategy behind it of |
| 00:01:28 | 00:01:31 | course there are things that you need to |
| 00:01:29 | 00:01:33 | set up correctly but just because you do |
| 00:01:31 | 00:01:34 | some of that stuff doesn't mean that |
| 00:01:33 | 00:01:36 | people are actually going to buy from |
| 00:01:34 | 00:01:38 | you so like I said this is the post that |
| 00:01:36 | 00:01:40 | someone posted inside of my |
| 00:01:38 | 00:01:42 | print-on-demand Facebook group and |
| 00:01:40 | 00:01:43 | obviously they're struggling they've had |
| 00:01:42 | 00:01:45 | a ton of visitors right they've had |
| 00:01:43 | 00:01:47 | hundreds of visitors right they've had |
| 00:01:45 | 00:01:49 | hundreds of visitors on their store and |
| 00:01:47 | 00:01:51 | they haven't made a single sale so what |
| 00:01:49 | 00:01:54 | we're gonna do today is a little bit of |
| 00:01:51 | 00:01:57 | a case study I am going to break down |
| 00:01:54 | 00:01:59 | how you guys can make zero dollars with |
| 00:01:57 | 00:02:00 | your print-on-demand Shopify store and |
| 00:01:59 | 00:02:01 | we'll jump right into it right after |
| 00:02:00 | 00:02:06 | this |
| 00:02:08 | 00:02:14 | oh is that a Toyota Corolla yes it is my |
| 00:02:12 | 00:02:17 | name is Joe Robert I am NOT a guru and I |
| 00:02:14 | 00:02:17 | do not drive a Lamborghini |
| 00:02:20 | 00:02:25 | alright guys so my name is Joe Robert |
| 00:02:22 | 00:02:27 | here today with p OD noon des calm and I |
| 00:02:25 | 00:02:29 | am NOT a guru I am just a regular guy |
| 00:02:27 | 00:02:31 | who has figured out a way to make some |
| 00:02:29 | 00:02:33 | money with my Shopify store like I said |
| 00:02:31 | 00:02:35 | in today's video have an awesome case |
| 00:02:33 | 00:02:37 | study for you oftentimes people on |
| 00:02:35 | 00:02:40 | YouTube will make a case study about how |
| 00:02:37 | 00:02:41 | to make 1k per day or how to make ten |
| 00:02:40 | 00:02:43 | thousand dollars in a month or something |
| 00:02:41 | 00:02:45 | crazy like that but today what I'm doing |
| 00:02:43 | 00:02:48 | is I'm breaking it down showing you how |
| 00:02:45 | 00:02:50 | you can make a zero dollars per day with |
| 00:02:48 | 00:02:52 | your Shopify print-on-demand store super |
| 00:02:50 | 00:02:54 | excited to jump into this basically what |
| 00:02:52 | 00:02:57 | we were going to be doing is taking a |
| 00:02:54 | 00:02:58 | look at a store that someone posted in |
| 00:02:57 | 00:03:00 | my Facebook group after having hundreds |
| 00:02:58 | 00:03:03 | of visitors come to their store and not |
| 00:03:00 | 00:03:05 | make a purchase recently on my youtube |
| 00:03:03 | 00:03:07 | channel I posted this video right here |
| 00:03:05 | 00:03:10 | and I broke down three keys to success |
| 00:03:07 | 00:03:11 | with Shopify print-on-demand in this |
| 00:03:10 | 00:03:13 | video today we're going to take that a |
| 00:03:11 | 00:03:15 | step further and show you guys three |
| 00:03:13 | 00:03:17 | keys to failure with Shopify |
| 00:03:15 | 00:03:18 | print-on-demand |
| 00:03:17 | 00:03:21 | often times things that contribute to |
| 00:03:18 | 00:03:23 | people not making any sales are things |
| 00:03:21 | 00:03:25 | like choosing a bad niche picking a bad |
| 00:03:23 | 00:03:27 | product or making bad print-on-demand |
| 00:03:25 | 00:03:28 | designs in this video today I'm gonna |
| 00:03:27 | 00:03:30 | show you three things that I think |
| 00:03:28 | 00:03:32 | really contributed to this person not |
| 00:03:30 | 00:03:34 | making any sales on their |
| 00:03:32 | 00:03:36 | print-on-demand store if you guys are |
| 00:03:34 | 00:03:37 | new to the channel welcome please |
| 00:03:36 | 00:03:39 | subscribe please drop a like on the |
| 00:03:37 | 00:03:41 | video if you guys are new like I said I |
| 00:03:39 | 00:03:44 | like to do a giveaway on every single |
| 00:03:41 | 00:03:46 | one of my videos so if you want to win a |
| 00:03:44 | 00:03:48 | one on one coaching call with me just |
| 00:03:46 | 00:03:49 | comment the word ninjas on this video |
| 00:03:48 | 00:03:51 | and I will pick a winner at random and |
| 00:03:49 | 00:03:53 | I'll announce it on my next upload if |
| 00:03:51 | 00:03:54 | you guys entered the contest on this |
| 00:03:53 | 00:03:57 | video right here this was the last |
| 00:03:54 | 00:03:58 | upload that I did on my channel I will |
| 00:03:57 | 00:04:00 | announce the winner from that video at |
| 00:03:58 | 00:04:01 | the end of this video so if you entered |
| 00:04:00 | 00:04:01 | that giveaway and you want to see if you |
| 00:04:01 | 00:04:03 | won |
| 00:04:01 | 00:04:04 | make sure that you stik around until |
| 00:04:03 | 00:04:06 | the end of this video because I'm gonna |
| 00:04:04 | 00:04:07 | announce it alright guys so just to |
| 00:04:06 | 00:04:08 | refresh right here is the post that the |
| 00:04:07 | 00:04:10 | person posted and I'm not going to be |
| 00:04:08 | 00:04:11 | revealing their store I want to keep |
| 00:04:10 | 00:04:13 | that private I'm gonna keep their |
| 00:04:11 | 00:04:15 | identity private I want to walk you |
| 00:04:13 | 00:04:16 | through some of the comments on their |
| 00:04:15 | 00:04:18 | post and also show you guys some of the |
| 00:04:16 | 00:04:19 | things that I saw that I think could |
| 00:04:18 | 00:04:21 | really contribute to this person not |
| 00:04:19 | 00:04:23 | having success hopefully what you will |
| 00:04:21 | 00:04:25 | be able to do is compare maybe what |
| 00:04:23 | 00:04:26 | you're doing to some of the things that |
| 00:04:25 | 00:04:28 | they're doing and see if there's any |
| 00:04:26 | 00:04:29 | crossover there and then you can make |
| 00:04:28 | 00:04:32 | the necessary improvements alright guys |
| 00:04:29 | 00:04:34 | so as you can see one of the people on |
| 00:04:32 | 00:04:36 | this post actually called out something |
| 00:04:34 | 00:04:37 | I agreed with I have their comment up on |
| 00:04:36 | 00:04:40 | the screen right now as well as the |
| 00:04:37 | 00:04:42 | image that they attached and these are |
| 00:04:40 | 00:04:44 | the trust badges that the person decided |
| 00:04:42 | 00:04:46 | to put on their homepage oftentimes |
| 00:04:44 | 00:04:49 | people will use a generic trust badge |
| 00:04:46 | 00:04:51 | like this and that is not a great way to |
| 00:04:49 | 00:04:54 | really get your brand identity across |
| 00:04:51 | 00:04:56 | right oftentimes I tok about using a |
| 00:04:54 | 00:04:58 | branded trust badge I've made videos on |
| 00:04:56 | 00:05:00 | this in the past and I've really told |
| 00:04:58 | 00:05:02 | you guys that you need to avoid using |
| 00:05:00 | 00:05:03 | trust badges like the ones that are on |
| 00:05:02 | 00:05:06 | the screen right now these are things |
| 00:05:03 | 00:05:07 | that a lot of Shopify sellers use these |
| 00:05:06 | 00:05:10 | are things that don't look great on a |
| 00:05:07 | 00:05:12 | store they typically look like a scam |
| 00:05:10 | 00:05:13 | site they typically look like it's just |
| 00:05:12 | 00:05:16 | a generic thing right like it doesn't |
| 00:05:13 | 00:05:18 | actually build your brand so this person |
| 00:05:16 | 00:05:20 | decided to put these on the bottom of |
| 00:05:18 | 00:05:21 | their store definitely not helping their |
| 00:05:20 | 00:05:23 | brand and it could definitely hurt |
| 00:05:21 | 00:05:25 | conversions hey guys real quick so on |
| 00:05:23 | 00:05:27 | one of my recent videos I told you guys |
| 00:05:25 | 00:05:29 | about something new that I wanted to do |
| 00:05:27 | 00:05:31 | on my channel in the middle of one of my |
| 00:05:29 | 00:05:34 | videos basically what I want to do is |
| 00:05:31 | 00:05:36 | answer a random question from my |
| 00:05:34 | 00:05:38 | print-on-demand mentorship group here on |
| 00:05:36 | 00:05:40 | a YouTube video just to give you guys a |
| 00:05:38 | 00:05:42 | little bit extra information inside of |
| 00:05:40 | 00:05:44 | every video so here is the question that |
| 00:05:42 | 00:05:46 | I'm going to be toking about today this |
| 00:05:44 | 00:05:48 | was posted in my print on demand + |
| 00:05:46 | 00:05:50 | mentorship group basically this person |
| 00:05:48 | 00:05:52 | is asking about my $1.00 PPE testing |
| 00:05:50 | 00:05:53 | method if you guys have not seen that |
| 00:05:52 | 00:05:55 | method I do have a ton of videos on my |
| 00:05:53 | 00:05:57 | channel detailing how you guys can set |
| 00:05:55 | 00:06:00 | this up but basically what they want to |
| 00:05:57 | 00:06:02 | know is will this work in other |
| 00:06:00 | 00:06:04 | countries and if it doesn't then why |
| 00:06:02 | 00:06:07 | here's the thing okay my $1 PPD testing |
| 00:06:04 | 00:06:08 | method works when you use it in the |
| 00:06:07 | 00:06:10 | United States right like when you're |
| 00:06:08 | 00:06:12 | targeting the United States these |
| 00:06:10 | 00:06:13 | metrics that I have set up inside of |
| 00:06:12 | 00:06:15 | this testing method are going to work |
| 00:06:13 | 00:06:17 | best because the cost inside of the |
| 00:06:15 | 00:06:19 | United States is more expensive to run |
| 00:06:17 | 00:06:21 | ads in than any other country if you're |
| 00:06:19 | 00:06:23 | picking a country that is typically |
| 00:06:21 | 00:06:26 | cheaper for CPMs you're going to see |
| 00:06:23 | 00:06:27 | skewed data for your PPE test and it's |
| 00:06:26 | 00:06:29 | not going to give you the insight that |
| 00:06:27 | 00:06:31 | you are looking for basically right like |
| 00:06:29 | 00:06:32 | my PPE testing method breaks down cost |
| 00:06:31 | 00:06:34 | per engagement |
| 00:06:32 | 00:06:35 | it breaks down unique CTR and link |
| 00:06:34 | 00:06:37 | clicks and like I said I'm gonna put a |
| 00:06:35 | 00:06:38 | link down in the description I know that |
| 00:06:37 | 00:06:39 | I'm toking about stuff that doesn't |
| 00:06:38 | 00:06:41 | really have anything to do with this |
| 00:06:39 | 00:06:42 | video so I put that down in the |
| 00:06:41 | 00:06:44 | description if you want to see it but |
| 00:06:42 | 00:06:46 | basically if you are running a PPE test |
| 00:06:44 | 00:06:47 | and you're not running it to the United |
| 00:06:46 | 00:06:50 | States what you need to focus on |
| 00:06:47 | 00:06:52 | YOUnique CTR which is basically a ratio |
| 00:06:50 | 00:06:54 | showing how many people engage with your |
| 00:06:52 | 00:06:56 | ad compared to how many people actually |
| 00:06:54 | 00:06:58 | saw the ad so if you're running it to |
| 00:06:56 | 00:07:00 | another country really focus on that CTR |
| 00:06:58 | 00:07:02 | metric so you can see a ratio of how |
| 00:07:00 | 00:07:04 | many people are actually engaging with |
| 00:07:02 | 00:07:06 | your ad and you might have some success |
| 00:07:04 | 00:07:08 | that way so without further ado let's |
| 00:07:06 | 00:07:10 | jump back into the video the second |
| 00:07:08 | 00:07:12 | thing that I notiked right is I |
| 00:07:10 | 00:07:14 | commented on this post and I asked this |
| 00:07:12 | 00:07:16 | question right here I asked the person |
| 00:07:14 | 00:07:17 | where are you sending traffic to right |
| 00:07:16 | 00:07:19 | like when you're running your Facebook |
| 00:07:17 | 00:07:20 | ad are you sending it to a product page |
| 00:07:19 | 00:07:22 | are you sending it to a collection page |
| 00:07:20 | 00:07:25 | or are you just basically sending it to |
| 00:07:22 | 00:07:27 | the home page here is their response and |
| 00:07:25 | 00:07:29 | as you can see they were just sending it |
| 00:07:27 | 00:07:31 | to the home page oftentimes if you do |
| 00:07:29 | 00:07:32 | that right you're not really going to |
| 00:07:31 | 00:07:34 | have your traffic targeted to what you |
| 00:07:32 | 00:07:37 | actually want them to see what he also |
| 00:07:34 | 00:07:38 | provided me with was a screenshot of his |
| 00:07:37 | 00:07:40 | actual ad which I have on the screen |
| 00:07:38 | 00:07:42 | right now and as you guys can see it's |
| 00:07:40 | 00:07:44 | not a great ad right so people are |
| 00:07:42 | 00:07:45 | clicking it doesn't really get anything |
| 00:07:44 | 00:07:47 | across to them they don't really even |
| 00:07:45 | 00:07:49 | know what what it is that he's selling |
| 00:07:47 | 00:07:52 | because it's just a picture of a random |
| 00:07:49 | 00:07:53 | design right and that's sort of my third |
| 00:07:52 | 00:07:55 | critique of the store which I'll tok |
| 00:07:53 | 00:07:57 | about in a few seconds but all he's |
| 00:07:55 | 00:07:58 | doing is he's sending people to his |
| 00:07:57 | 00:07:59 | homepage I know what they're doing is |
| 00:07:58 | 00:08:02 | they're just kind of getting lost on the |
| 00:07:59 | 00:08:03 | store one of the things that I commented |
| 00:08:02 | 00:08:05 | on after this is I showed some |
| 00:08:03 | 00:08:07 | screenshots of some of the various |
| 00:08:05 | 00:08:09 | products he has on his store and I |
| 00:08:07 | 00:08:11 | basically called out the fact that a lot |
| 00:08:09 | 00:08:13 | of them aren't really niches right like |
| 00:08:11 | 00:08:14 | these are just random products that |
| 00:08:13 | 00:08:16 | don't really have a niche these are just |
| 00:08:14 | 00:08:18 | random designs that don't really have |
| 00:08:16 | 00:08:21 | any emotional appeal to anybody these |
| 00:08:18 | 00:08:22 | are just regular products this person |
| 00:08:21 | 00:08:25 | did not pick a niche that's passionate |
| 00:08:22 | 00:08:26 | enough to actually buy from him if you |
| 00:08:25 | 00:08:28 | guys have seen some of my past videos |
| 00:08:26 | 00:08:30 | I've really detailed the fact that you |
| 00:08:28 | 00:08:31 | guys need to find a passionate niche |
| 00:08:30 | 00:08:33 | right like I've toked about the three |
| 00:08:31 | 00:08:35 | types of when a niche is before on my |
| 00:08:33 | 00:08:37 | channel I've toked about this a lot in |
| 00:08:35 | 00:08:38 | my print-on-demand Facebook group that a |
| 00:08:37 | 00:08:39 | lot of people that struggle with |
| 00:08:38 | 00:08:41 | print-on-demand |
| 00:08:39 | 00:08:43 | don't actually choose a great niche they |
| 00:08:41 | 00:08:45 | choose something that does not have a |
| 00:08:43 | 00:08:47 | ton of passionate people inside of it |
| 00:08:45 | 00:08:49 | and in this example here this person |
| 00:08:47 | 00:08:51 | actually did not choose a niche at all |
| 00:08:49 | 00:08:53 | as you can see this flannel shirt right |
| 00:08:51 | 00:08:55 | here it's not a niche right like he just |
| 00:08:53 | 00:08:57 | basically designed his own shirt it's a |
| 00:08:55 | 00:08:58 | flannel pattern on it and he's hoping to |
| 00:08:57 | 00:09:00 | make a sale to someone who loves |
| 00:08:58 | 00:09:01 | flannels that is not a great strategy |
| 00:09:00 | 00:09:03 | with |
| 00:09:01 | 00:09:05 | Shopify print-on-demand to be truly |
| 00:09:03 | 00:09:07 | successful with this business model you |
| 00:09:05 | 00:09:08 | need to find a niche right like I've |
| 00:09:07 | 00:09:11 | said that about 12 times already in this |
| 00:09:08 | 00:09:12 | video but it's true you need to find a |
| 00:09:11 | 00:09:14 | passionate niche and you need to make |
| 00:09:12 | 00:09:16 | them a design on a product that they |
| 00:09:14 | 00:09:18 | actually want to buy and like I said |
| 00:09:16 | 00:09:20 | when you're doing something like this |
| 00:09:18 | 00:09:23 | you're not truly capturing the true |
| 00:09:20 | 00:09:24 | potential of Shopify print-on-demand I |
| 00:09:23 | 00:09:26 | say it all the time right |
| 00:09:24 | 00:09:28 | print-on-demand is a business model |
| 00:09:26 | 00:09:30 | where you choose a niche and you make a |
| 00:09:28 | 00:09:32 | design that's going to get someone in |
| 00:09:30 | 00:09:34 | that niche have some sort of an |
| 00:09:32 | 00:09:36 | emotional response and come to your |
| 00:09:34 | 00:09:38 | store make a purchase from you and be |
| 00:09:36 | 00:09:40 | super excited to receive their items so |
| 00:09:38 | 00:09:42 | they can go and tell the world that they |
| 00:09:40 | 00:09:43 | belong to that niche and that they |
| 00:09:42 | 00:09:45 | bought a product that represents that so |
| 00:09:43 | 00:09:47 | basically my point that I'm trying to |
| 00:09:45 | 00:09:49 | get across with this video right like |
| 00:09:47 | 00:09:50 | obviously it's a case study about how to |
| 00:09:49 | 00:09:52 | make zero dollars with Shopify |
| 00:09:50 | 00:09:55 | print-on-demand right the best way that |
| 00:09:52 | 00:09:57 | you can make zero dollars with Shopify |
| 00:09:55 | 00:09:59 | print-on-demand is to choose a niche |
| 00:09:57 | 00:10:01 | that is not passionate right or in the |
| 00:09:59 | 00:10:02 | case of this store here that I'm |
| 00:10:01 | 00:10:04 | reviewing is you can choose a niche |
| 00:10:02 | 00:10:06 | that's actually not even really a niche |
| 00:10:04 | 00:10:08 | right this person like I said earlier |
| 00:10:06 | 00:10:11 | they basically just threw random designs |
| 00:10:08 | 00:10:13 | abstract are different patterns and |
| 00:10:11 | 00:10:14 | various things like that on products and |
| 00:10:13 | 00:10:16 | try to sell them problem with that is |
| 00:10:14 | 00:10:18 | that that is not a niche right like that |
| 00:10:16 | 00:10:19 | is not targetable on Facebook most |
| 00:10:18 | 00:10:21 | people who see that on Facebook are |
| 00:10:19 | 00:10:23 | going to have very little interest in it |
| 00:10:21 | 00:10:25 | and you're not going to have success the |
| 00:10:23 | 00:10:28 | second thing that this person did wrong |
| 00:10:25 | 00:10:29 | is that they sent people right to their |
| 00:10:28 | 00:10:32 | homepage right when you're running |
| 00:10:29 | 00:10:34 | Facebook Ads you need to pick a specific |
| 00:10:32 | 00:10:37 | product that you are advertising because |
| 00:10:34 | 00:10:40 | you want them to go through a consistent |
| 00:10:37 | 00:10:41 | and clear path all the way to checking |
| 00:10:40 | 00:10:43 | out on your store right like you want |
| 00:10:41 | 00:10:45 | them to see your ad for a specific |
| 00:10:43 | 00:10:47 | product you want them to click it and |
| 00:10:45 | 00:10:48 | then land on that products product page |
| 00:10:47 | 00:10:50 | so they can buy it right you want to |
| 00:10:48 | 00:10:52 | eliminate anything that could get in the |
| 00:10:50 | 00:10:56 | way of that in the case of this store |
| 00:10:52 | 00:10:58 | this person is basically having someone |
| 00:10:56 | 00:10:59 | go to their homepage and now they have |
| 00:10:58 | 00:11:01 | to sort of look through everything that |
| 00:10:59 | 00:11:02 | they want they have to browse around and |
| 00:11:01 | 00:11:04 | they're going to eventually just leave |
| 00:11:02 | 00:11:05 | right like they're on the store they're |
| 00:11:04 | 00:11:08 | looking around they're not actually |
| 00:11:05 | 00:11:10 | making a purchase so please take some of |
| 00:11:08 | 00:11:12 | this into consideration when you are |
| 00:11:10 | 00:11:14 | launching your store when you're |
| 00:11:12 | 00:11:15 | launching ads and things like that |
| 00:11:14 | 00:11:17 | I really hope that you guys did enjoy |
| 00:11:15 | 00:11:20 | the video today in the case study on how |
| 00:11:17 | 00:11:22 | to make $0 with your store my name is |
| 00:11:20 | 00:11:25 | Joe Robert and thank you guys for |
| 00:11:22 | 00:11:25 | watching and I'll see you guys later |
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