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Shopify Product Research Methods 2021 | Step By Step Dropshipping Guide

Published on: December 6 2022 by Shri Kanase

Shopify Product Research Methods 2021 | Step By Step Dropshipping Guide

Shopify Product Research Methods 2021 | Step By Step Dropshipping Guide

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00:00:00 00:00:03 yo what is going on everybody shri
00:00:02 00:00:06 khanasi here so the new
00:00:03 00:00:08 product research methods for 2021. now a
00:00:06 00:00:09 lot of things have
00:00:08 00:00:11 changed a lot of things happened during
00:00:09 00:00:14 this past year of 2020
00:00:11 00:00:15 a lot of people did face a lot of issues
00:00:14 00:00:16 when it comes to doing shopify drop
00:00:15 00:00:18 shipping however
00:00:16 00:00:19 one thing that was kind of consistent
00:00:18 00:00:22 throughout the year
00:00:19 00:00:24 was product research however since all
00:00:22 00:00:26 of these things such as the lockdowns
00:00:24 00:00:28 and the so-called illness which took
00:00:26 00:00:30 over the world new strategies have come
00:00:28 00:00:31 into play when it comes to finding new
00:00:30 00:00:33 winning products
00:00:31 00:00:35 for shopify dropshipping and in this
00:00:33 00:00:37 video i'm going to be going over
00:00:35 00:00:38 two of the newest product research
00:00:37 00:00:40 methods that i've started to use more
00:00:38 00:00:42 and more often starting
00:00:40 00:00:44 within these past few weeks to the past
00:00:42 00:00:45 few months to just find more
00:00:44 00:00:48 winning products and this doesn't really
00:00:45 00:00:50 matter what advertising platform you use
00:00:48 00:00:51 you could be using facebook snapchat
00:00:50 00:00:53 instagram pinterest
00:00:51 00:00:54 whatever you want to use the most
00:00:53 00:00:56 important strategy is that you've used
00:00:54 00:00:58 these two sources which i'm about to
00:00:56 00:00:59 reveal in this video to find those
00:00:58 00:01:00 products but
00:00:59 00:01:02 without wasting any more time let's just
00:01:00 00:01:03 jump right into it the first thing
00:01:02 00:01:05 you'll have to do to find
00:01:03 00:01:06 any kinds of success with these two
00:01:05 00:01:08 methods however is to
00:01:06 00:01:10 just destroy that like button down below
00:01:08 00:01:11 for the youtube gods
00:01:10 00:01:13 it'll take just two quick seconds okay
00:01:11 00:01:15 hopefully you've done that but let's
00:01:13 00:01:16 start off with product research method
00:01:15 00:01:18 number one and this
00:01:16 00:01:20 involves the google merchant center now
00:01:18 00:01:22 the google merchant center is a very
00:01:20 00:01:23 very powerful tool that i've been using
00:01:22 00:01:25 more and more often because
00:01:23 00:01:26 not only does it give you insight into
00:01:25 00:01:28 how your store is doing
00:01:26 00:01:30 how your products are doing if you're
00:01:28 00:01:32 using google ads specifically
00:01:30 00:01:33 but it also gives you access to some of
00:01:32 00:01:35 the most winning products
00:01:33 00:01:37 which are currently run on google ads
00:01:35 00:01:39 and there's a new section within this
00:01:37 00:01:41 google merchant center which has just
00:01:39 00:01:42 recently been launched
00:01:41 00:01:44 which i've been using to find more
00:01:42 00:01:46 winning products and this section
00:01:44 00:01:48 is called the relative demand section
00:01:46 00:01:49 now in order to even
00:01:48 00:01:52 find this section however you'll have to
00:01:49 00:01:53 have spent some amount of money on your
00:01:52 00:01:55 google ads account it cannot be just
00:01:53 00:01:57 a brand new account a lot of people on
00:01:55 00:01:58 my previous video did
00:01:57 00:02:00 mention that they were unable to find
00:01:58 00:02:02 this section that simply because
00:02:00 00:02:04 this part of google merchant center is
00:02:02 00:02:06 only available to the older ad accounts
00:02:04 00:02:08 or those which have spent some money so
00:02:06 00:02:10 before you find this be sure to spend
00:02:08 00:02:12 some money launch some campaigns on your
00:02:10 00:02:13 google ads account and then you'll be
00:02:12 00:02:14 able to see this but
00:02:13 00:02:16 this relative demand section can
00:02:14 00:02:18 directly be found
00:02:16 00:02:20 under the growth section on the left of
00:02:18 00:02:21 your google merchant center so this is
00:02:20 00:02:22 the menu that you should be seeing if
00:02:21 00:02:24 you have
00:02:22 00:02:26 spent some amount of money and under the
00:02:24 00:02:28 growth section the best seller section
00:02:26 00:02:30 should be visible to you if this program
00:02:28 00:02:31 is available now if you don't see this
00:02:30 00:02:32 don't worry just stik till the end
00:02:31 00:02:34 because there's another strategy i'm
00:02:32 00:02:35 about to reveal very soon
00:02:34 00:02:37 which you can use regardless of what
00:02:35 00:02:38 your status is with your google merchant
00:02:37 00:02:40 center but
00:02:38 00:02:41 once you do see this section you want to
00:02:40 00:02:42 go ahead and click on the best seller
00:02:41 00:02:44 section
00:02:42 00:02:46 under that section you'll see this area
00:02:44 00:02:47 right here now this is a very powerful
00:02:46 00:02:49 device and i've already
00:02:47 00:02:50 made a video on this which you can check
00:02:49 00:02:52 out on my channel so i'm not really
00:02:50 00:02:52 going to go in depth into this section
00:02:52 00:02:54 again but i
00:02:52 00:02:56 am going to give an overview of this
00:02:54 00:02:57 section so on the top you can choose
00:02:56 00:02:59 between different countries
00:02:57 00:03:01 and whatever country you choose you'll
00:02:59 00:03:02 be able to see a variety of different
00:03:01 00:03:04 products which are available under that
00:03:02 00:03:05 country now for these products the
00:03:04 00:03:07 beauty
00:03:05 00:03:09 is that these are currently getting sold
00:03:07 00:03:11 really really well on google via google
00:03:09 00:03:12 ads and that is exactly why
00:03:11 00:03:14 these products are visible on this
00:03:12 00:03:16 section however the more important thing
00:03:14 00:03:17 you want to keep a note of is the
00:03:16 00:03:19 category section because
00:03:17 00:03:21 when you click on category you'll be
00:03:19 00:03:23 able to choose between a wide variety of
00:03:21 00:03:24 different categories which are available
00:03:23 00:03:26 for you and i normally like to go
00:03:24 00:03:27 through a majority of these categories
00:03:26 00:03:28 so i can get an idea of what's really
00:03:27 00:03:29 selling well
00:03:28 00:03:31 on google and what's not really selling
00:03:29 00:03:34 well because again these products are
00:03:31 00:03:35 directly sold on google via the google
00:03:34 00:03:37 shopping ads platform
00:03:35 00:03:39 or via google search so these products
00:03:37 00:03:40 literally google is telling you
00:03:39 00:03:43 what to sell if you plan to use google
00:03:40 00:03:45 ads however these products can also be
00:03:43 00:03:46 used on different advertising platforms
00:03:45 00:03:48 as long as you match the general
00:03:46 00:03:49 criteria which i always go over in my
00:03:48 00:03:51 other videos so i'm not going to tok
00:03:49 00:03:52 about it in this video but
00:03:51 00:03:55 what i want you to see is right here
00:03:52 00:03:56 under this section the relative demand
00:03:55 00:03:58 section now this is something
00:03:56 00:03:59 that was actually not available
00:03:58 00:04:00 previously with the google merchant
00:03:59 00:04:02 center
00:04:00 00:04:04 i just began to use it this past week so
00:04:02 00:04:05 this is kind of a new strategy and also
00:04:04 00:04:06 why you should destroy the like button
00:04:05 00:04:07 but
00:04:06 00:04:09 if we hover over it here's exactly what
00:04:07 00:04:11 the relative demand section is so
00:04:09 00:04:13 it's a product's estimated demand in
00:04:11 00:04:14 relation to the product with the highest
00:04:13 00:04:17 popularity
00:04:14 00:04:18 rank in the same category and country so
00:04:17 00:04:18 what is happening right now is that
00:04:18 00:04:20 google
00:04:18 00:04:22 is comparing these products to some
00:04:20 00:04:22 other products which are already very
00:04:22 00:04:24 popular
00:04:22 00:04:26 within the given category and within the
00:04:24 00:04:28 given country so there are several
00:04:26 00:04:29 different ways to rank these
00:04:28 00:04:31 products starting from very high and
00:04:29 00:04:33 going all the way down to very low
00:04:31 00:04:35 if you go back to the google doc we can
00:04:33 00:04:37 see exactly what you want to be doing so
00:04:35 00:04:39 you want to be trying to find and sift
00:04:37 00:04:41 through products which are at medium
00:04:39 00:04:43 relative demand or above so what i mean
00:04:41 00:04:44 by that is if we hover over this
00:04:43 00:04:46 we want to be looking at products which
00:04:44 00:04:48 are at medium demand high demand and
00:04:46 00:04:50 very high nothing below medium such as
00:04:48 00:04:52 low and very low because that just means
00:04:50 00:04:54 that it's not good enough
00:04:52 00:04:56 to be sold on just about any platform so
00:04:54 00:04:58 in order to kind of rank from
00:04:56 00:05:00 top to bottom you simply click on the
00:04:58 00:05:01 relative demand icon one time
00:05:00 00:05:03 and it will rank the products from very
00:05:01 00:05:05 high all the way down so once you do
00:05:03 00:05:06 this then what you want to be doing is
00:05:05 00:05:08 you want to be using
00:05:06 00:05:10 the basic general strategies that you
00:05:08 00:05:12 use for that given advertising platform
00:05:10 00:05:13 for instance if you want to use these
00:05:12 00:05:14 products for facebook
00:05:13 00:05:17 you would look for a product which looks
00:05:14 00:05:19 unique quirky has a unique factor to it
00:05:17 00:05:20 and then you would do research to see if
00:05:19 00:05:22 there's any other people selling that
00:05:20 00:05:24 product or not but with this strategy
00:05:22 00:05:25 what you're gonna notike that a lot of
00:05:24 00:05:27 these products actually have never even
00:05:25 00:05:28 been seen before let alone sold on
00:05:27 00:05:30 facebook so
00:05:28 00:05:32 this is kind of a perfect way to find a
00:05:30 00:05:33 lot of those six figure hidden potential
00:05:32 00:05:35 winning products
00:05:33 00:05:37 simply because this is very very new it
00:05:35 00:05:38 was just launched and
00:05:37 00:05:40 these products i can almost guarantee
00:05:38 00:05:41 you you probably have not really seen
00:05:40 00:05:43 getting advertised so this is one great
00:05:41 00:05:45 way to do product research just simply
00:05:43 00:05:47 look through and look for those products
00:05:45 00:05:49 that until all the way down to medium
00:05:47 00:05:51 relative demand but again once you
00:05:49 00:05:52 identify that given product that's when
00:05:51 00:05:54 you go into the specifics
00:05:52 00:05:56 of the advertising platform so for
00:05:54 00:05:58 facebook it's completely different
00:05:56 00:05:59 than what you would do with google with
00:05:58 00:06:01 google what i would personally do is i
00:05:59 00:06:02 would go on the keyword planner tool
00:06:01 00:06:04 i would search up the main keyword for
00:06:02 00:06:05 that and i would see if there's over
00:06:04 00:06:06 twenty thousand to twenty five thousand
00:06:05 00:06:08 monthly searches
00:06:06 00:06:09 if that happens then i would try to
00:06:08 00:06:11 source the product from aliexpress or
00:06:09 00:06:13 ebay if that's also happening
00:06:11 00:06:15 then that's when i would go look at the
00:06:13 00:06:17 competitors try to see how i can outrank
00:06:15 00:06:19 them etc and go from there but
00:06:17 00:06:20 this is a great way to be finding those
00:06:19 00:06:21 new winning products both for facebook
00:06:20 00:06:23 as well as google
00:06:21 00:06:25 or just about any other advertising
00:06:23 00:06:26 platform but the google merchant center
00:06:25 00:06:28 is not good just for that
00:06:26 00:06:30 there's another section within this
00:06:28 00:06:31 which you can look at to find those
00:06:30 00:06:33 winning products and that is
00:06:31 00:06:35 the change from last week's section if
00:06:33 00:06:36 we go back onto the merchant center and
00:06:35 00:06:37 look at this section right next to
00:06:36 00:06:39 relative demand
00:06:37 00:06:40 we can see that this change from last
00:06:39 00:06:43 week's section is basically the change
00:06:40 00:06:45 in popularity over the last seven days
00:06:43 00:06:47 for any given product so this is another
00:06:45 00:06:49 way that i do research by simply ranking
00:06:47 00:06:50 this product from greatest to least when
00:06:49 00:06:51 it comes to the change from last week
00:06:50 00:06:53 and what you're gonna notike is that
00:06:51 00:06:54 these two categories are completely
00:06:53 00:06:56 different from each other which means
00:06:54 00:06:57 that the products that you see in one
00:06:56 00:06:59 you most likely will not see in the
00:06:57 00:07:01 other so this is like an additional
00:06:59 00:07:02 product research method for you combined
00:07:01 00:07:04 into one because you're going to be
00:07:02 00:07:05 leading to a lot of different products
00:07:04 00:07:06 via this strategy but
00:07:05 00:07:08 what you want to be doing from the
00:07:06 00:07:09 change from last week section is looking
00:07:08 00:07:12 for the number
00:07:09 00:07:14 3000 and above i've notiked that the
00:07:12 00:07:15 products with the number 3000 and above
00:07:14 00:07:17 are the ones that are usually doing much
00:07:15 00:07:17 better compared to the others but of
00:07:17 00:07:19 course
00:07:17 00:07:21 always do your do research and look
00:07:19 00:07:22 further into the product maybe if we're
00:07:21 00:07:24 using facebook ads
00:07:22 00:07:25 see if there's any competition with
00:07:24 00:07:26 google try to see how much keyword
00:07:25 00:07:28 volume there is
00:07:26 00:07:29 what kind of competition there is etc
00:07:28 00:07:31 and go from there but
00:07:29 00:07:33 3000 is the ideal number to be looking
00:07:31 00:07:34 at this is basically 3 000 points
00:07:33 00:07:36 indicating that
00:07:34 00:07:38 that is the amount of points it has
00:07:36 00:07:39 jumped up within the last 70 so that is
00:07:38 00:07:40 a good amount
00:07:39 00:07:42 what i've personally notiked is that
00:07:40 00:07:44 anything less than 3 000 that may not be
00:07:42 00:07:45 a good product to be worth
00:07:44 00:07:47 investing your time on so always look at
00:07:45 00:07:48 this number as you can see we already
00:07:47 00:07:50 came below 3000 so
00:07:48 00:07:52 what i would do is i would maybe go up
00:07:50 00:07:52 and start from this product all the way
00:07:52 00:07:54 above
00:07:52 00:07:55 but an amazing way to be doing product
00:07:54 00:07:56 research both of these on the google
00:07:55 00:07:58 merchant center
00:07:56 00:08:00 let's move on to the next strategy which
00:07:58 00:08:00 you can be using regardless of whether
00:08:00 00:08:02 you have
00:08:00 00:08:04 a merchant center account or not and
00:08:02 00:08:06 that is the amazon gifts for everyone
00:08:04 00:08:07 section now this is another
00:08:06 00:08:09 new kind of section which has just come
00:08:07 00:08:11 into play simply because
00:08:09 00:08:12 this was only available during the
00:08:11 00:08:13 holiday season
00:08:12 00:08:15 and this kind of goes away after the
00:08:13 00:08:17 holiday season however
00:08:15 00:08:18 if you're just watching this video this
00:08:17 00:08:20 is going to be perfect for you because
00:08:18 00:08:21 after new year's and right now when i'm
00:08:20 00:08:23 recording this video it is
00:08:21 00:08:25 mid-december but after new year's you're
00:08:23 00:08:27 still going to be able to
00:08:25 00:08:29 visit this section and look for products
00:08:27 00:08:30 within this section basically
00:08:29 00:08:33 it is what it says amazon gifts for
00:08:30 00:08:35 everyone it's an entire list of gift
00:08:33 00:08:35 ideas which people can give to each
00:08:35 00:08:37 other
00:08:35 00:08:38 and the reason why i like this section
00:08:37 00:08:40 so much is because
00:08:38 00:08:43 it has a large variety of products which
00:08:40 00:08:44 you can source from aliexpress easily
00:08:43 00:08:46 and you can also sell regardless of what
00:08:44 00:08:48 time of the year it is so if you scroll
00:08:46 00:08:48 all the way down this is the gifts for
00:08:48 00:08:50 everyone
00:08:48 00:08:52 section as you can see this these
00:08:50 00:08:54 products are very very generic however
00:08:52 00:08:56 some of them are very unique quirky you
00:08:54 00:08:57 can use them both for facebook as well
00:08:56 00:08:59 as google
00:08:57 00:09:00 the beauty about this section is that if
00:08:59 00:09:03 you continue scrolling down it just
00:09:00 00:09:03 keeps on going on and on and on so you
00:09:03 00:09:05 have a
00:09:03 00:09:07 wide variety of different products and a
00:09:05 00:09:08 huge list of products that too
00:09:07 00:09:10 that you can be choosing from so once
00:09:08 00:09:12 you come to the section the next step is
00:09:10 00:09:12 for you to know exactly where you want
00:09:12 00:09:14 to sell
00:09:12 00:09:16 these products because these products
00:09:14 00:09:17 can both be sold on facebook or google
00:09:16 00:09:19 or also on
00:09:17 00:09:20 other advertising platforms so from here
00:09:19 00:09:22 it will be basically choosing the
00:09:20 00:09:24 products based on their criteria
00:09:22 00:09:26 such as quirkiness or wow factor for
00:09:24 00:09:28 facebook or search volume
00:09:26 00:09:30 and profit margins for google because
00:09:28 00:09:32 those are some of the main things for
00:09:30 00:09:33 each of the given advertising platforms
00:09:32 00:09:35 that you should be looking for
00:09:33 00:09:36 but as you can see we're still going
00:09:35 00:09:37 down the list and the list just keeps on
00:09:36 00:09:39 going on so
00:09:37 00:09:41 this is a wide variety of products you
00:09:39 00:09:42 should never run out of product ideas
00:09:41 00:09:44 if you do plan to use this session
00:09:42 00:09:46 however i always recommend that you use
00:09:44 00:09:48 both strategies which i had just
00:09:46 00:09:48 mentioned maybe sign up for a new google
00:09:48 00:09:50 ads account
00:09:48 00:09:52 start a few campaigns on there so you
00:09:50 00:09:53 can get access to that section within
00:09:52 00:09:54 the merchant center
00:09:53 00:09:56 there's a lot of people dealing with
00:09:54 00:09:57 bans and suspensions when it comes to
00:09:56 00:09:58 the merchant center so you'll have to be
00:09:57 00:09:59 careful
00:09:58 00:10:01 when opening up your merchant center
00:09:59 00:10:02 account but once that's open once that's
00:10:01 00:10:04 running
00:10:02 00:10:06 just run a few campaign for a few days
00:10:04 00:10:08 and that should let you access that
00:10:06 00:10:10 private section of the merchant center
00:10:08 00:10:11 so you can get access to a wide variety
00:10:10 00:10:13 of products which are basically
00:10:11 00:10:15 untapped winning products and the next
00:10:13 00:10:17 thing is of course amazon gifts for
00:10:15 00:10:18 everyone just search that up on google
00:10:17 00:10:20 and you should be able to see the link
00:10:18 00:10:20 very very quickly at the top and that
00:10:20 00:10:22 will lead you
00:10:20 00:10:24 to more and more searches within this
00:10:22 00:10:25 section but those are two
00:10:24 00:10:27 of the new strategies which i'm using to
00:10:25 00:10:28 do product research starting from 2021
00:10:27 00:10:30 and onwards
00:10:28 00:10:32 if you found any type of value in this
00:10:30 00:10:33 video smash that like button and smash
00:10:32 00:10:36 that subscribe button and i'll see you
00:10:33 00:10:36 guys next time