Shopify Product Research Methods 2021 | Step By Step Dropshipping Guide
Published on: December 6 2022 by Shri Kanase
Shopify Product Research Methods 2021 | Step By Step Dropshipping Guide
Table of Contents
Shopify Product Research Methods 2021 | Step By Step Dropshipping Guide
startTime | durationTime | text |
00:00:00 | 00:00:03 | yo what is going on everybody shri |
00:00:02 | 00:00:06 | khanasi here so the new |
00:00:03 | 00:00:08 | product research methods for 2021. now a |
00:00:06 | 00:00:09 | lot of things have |
00:00:08 | 00:00:11 | changed a lot of things happened during |
00:00:09 | 00:00:14 | this past year of 2020 |
00:00:11 | 00:00:15 | a lot of people did face a lot of issues |
00:00:14 | 00:00:16 | when it comes to doing shopify drop |
00:00:15 | 00:00:18 | shipping however |
00:00:16 | 00:00:19 | one thing that was kind of consistent |
00:00:18 | 00:00:22 | throughout the year |
00:00:19 | 00:00:24 | was product research however since all |
00:00:22 | 00:00:26 | of these things such as the lockdowns |
00:00:24 | 00:00:28 | and the so-called illness which took |
00:00:26 | 00:00:30 | over the world new strategies have come |
00:00:28 | 00:00:31 | into play when it comes to finding new |
00:00:30 | 00:00:33 | winning products |
00:00:31 | 00:00:35 | for shopify dropshipping and in this |
00:00:33 | 00:00:37 | video i'm going to be going over |
00:00:35 | 00:00:38 | two of the newest product research |
00:00:37 | 00:00:40 | methods that i've started to use more |
00:00:38 | 00:00:42 | and more often starting |
00:00:40 | 00:00:44 | within these past few weeks to the past |
00:00:42 | 00:00:45 | few months to just find more |
00:00:44 | 00:00:48 | winning products and this doesn't really |
00:00:45 | 00:00:50 | matter what advertising platform you use |
00:00:48 | 00:00:51 | you could be using facebook snapchat |
00:00:50 | 00:00:53 | instagram pinterest |
00:00:51 | 00:00:54 | whatever you want to use the most |
00:00:53 | 00:00:56 | important strategy is that you've used |
00:00:54 | 00:00:58 | these two sources which i'm about to |
00:00:56 | 00:00:59 | reveal in this video to find those |
00:00:58 | 00:01:00 | products but |
00:00:59 | 00:01:02 | without wasting any more time let's just |
00:01:00 | 00:01:03 | jump right into it the first thing |
00:01:02 | 00:01:05 | you'll have to do to find |
00:01:03 | 00:01:06 | any kinds of success with these two |
00:01:05 | 00:01:08 | methods however is to |
00:01:06 | 00:01:10 | just destroy that like button down below |
00:01:08 | 00:01:11 | for the youtube gods |
00:01:10 | 00:01:13 | it'll take just two quick seconds okay |
00:01:11 | 00:01:15 | hopefully you've done that but let's |
00:01:13 | 00:01:16 | start off with product research method |
00:01:15 | 00:01:18 | number one and this |
00:01:16 | 00:01:20 | involves the google merchant center now |
00:01:18 | 00:01:22 | the google merchant center is a very |
00:01:20 | 00:01:23 | very powerful tool that i've been using |
00:01:22 | 00:01:25 | more and more often because |
00:01:23 | 00:01:26 | not only does it give you insight into |
00:01:25 | 00:01:28 | how your store is doing |
00:01:26 | 00:01:30 | how your products are doing if you're |
00:01:28 | 00:01:32 | using google ads specifically |
00:01:30 | 00:01:33 | but it also gives you access to some of |
00:01:32 | 00:01:35 | the most winning products |
00:01:33 | 00:01:37 | which are currently run on google ads |
00:01:35 | 00:01:39 | and there's a new section within this |
00:01:37 | 00:01:41 | google merchant center which has just |
00:01:39 | 00:01:42 | recently been launched |
00:01:41 | 00:01:44 | which i've been using to find more |
00:01:42 | 00:01:46 | winning products and this section |
00:01:44 | 00:01:48 | is called the relative demand section |
00:01:46 | 00:01:49 | now in order to even |
00:01:48 | 00:01:52 | find this section however you'll have to |
00:01:49 | 00:01:53 | have spent some amount of money on your |
00:01:52 | 00:01:55 | google ads account it cannot be just |
00:01:53 | 00:01:57 | a brand new account a lot of people on |
00:01:55 | 00:01:58 | my previous video did |
00:01:57 | 00:02:00 | mention that they were unable to find |
00:01:58 | 00:02:02 | this section that simply because |
00:02:00 | 00:02:04 | this part of google merchant center is |
00:02:02 | 00:02:06 | only available to the older ad accounts |
00:02:04 | 00:02:08 | or those which have spent some money so |
00:02:06 | 00:02:10 | before you find this be sure to spend |
00:02:08 | 00:02:12 | some money launch some campaigns on your |
00:02:10 | 00:02:13 | google ads account and then you'll be |
00:02:12 | 00:02:14 | able to see this but |
00:02:13 | 00:02:16 | this relative demand section can |
00:02:14 | 00:02:18 | directly be found |
00:02:16 | 00:02:20 | under the growth section on the left of |
00:02:18 | 00:02:21 | your google merchant center so this is |
00:02:20 | 00:02:22 | the menu that you should be seeing if |
00:02:21 | 00:02:24 | you have |
00:02:22 | 00:02:26 | spent some amount of money and under the |
00:02:24 | 00:02:28 | growth section the best seller section |
00:02:26 | 00:02:30 | should be visible to you if this program |
00:02:28 | 00:02:31 | is available now if you don't see this |
00:02:30 | 00:02:32 | don't worry just stik till the end |
00:02:31 | 00:02:34 | because there's another strategy i'm |
00:02:32 | 00:02:35 | about to reveal very soon |
00:02:34 | 00:02:37 | which you can use regardless of what |
00:02:35 | 00:02:38 | your status is with your google merchant |
00:02:37 | 00:02:40 | center but |
00:02:38 | 00:02:41 | once you do see this section you want to |
00:02:40 | 00:02:42 | go ahead and click on the best seller |
00:02:41 | 00:02:44 | section |
00:02:42 | 00:02:46 | under that section you'll see this area |
00:02:44 | 00:02:47 | right here now this is a very powerful |
00:02:46 | 00:02:49 | device and i've already |
00:02:47 | 00:02:50 | made a video on this which you can check |
00:02:49 | 00:02:52 | out on my channel so i'm not really |
00:02:50 | 00:02:52 | going to go in depth into this section |
00:02:52 | 00:02:54 | again but i |
00:02:52 | 00:02:56 | am going to give an overview of this |
00:02:54 | 00:02:57 | section so on the top you can choose |
00:02:56 | 00:02:59 | between different countries |
00:02:57 | 00:03:01 | and whatever country you choose you'll |
00:02:59 | 00:03:02 | be able to see a variety of different |
00:03:01 | 00:03:04 | products which are available under that |
00:03:02 | 00:03:05 | country now for these products the |
00:03:04 | 00:03:07 | beauty |
00:03:05 | 00:03:09 | is that these are currently getting sold |
00:03:07 | 00:03:11 | really really well on google via google |
00:03:09 | 00:03:12 | ads and that is exactly why |
00:03:11 | 00:03:14 | these products are visible on this |
00:03:12 | 00:03:16 | section however the more important thing |
00:03:14 | 00:03:17 | you want to keep a note of is the |
00:03:16 | 00:03:19 | category section because |
00:03:17 | 00:03:21 | when you click on category you'll be |
00:03:19 | 00:03:23 | able to choose between a wide variety of |
00:03:21 | 00:03:24 | different categories which are available |
00:03:23 | 00:03:26 | for you and i normally like to go |
00:03:24 | 00:03:27 | through a majority of these categories |
00:03:26 | 00:03:28 | so i can get an idea of what's really |
00:03:27 | 00:03:29 | selling well |
00:03:28 | 00:03:31 | on google and what's not really selling |
00:03:29 | 00:03:34 | well because again these products are |
00:03:31 | 00:03:35 | directly sold on google via the google |
00:03:34 | 00:03:37 | shopping ads platform |
00:03:35 | 00:03:39 | or via google search so these products |
00:03:37 | 00:03:40 | literally google is telling you |
00:03:39 | 00:03:43 | what to sell if you plan to use google |
00:03:40 | 00:03:45 | ads however these products can also be |
00:03:43 | 00:03:46 | used on different advertising platforms |
00:03:45 | 00:03:48 | as long as you match the general |
00:03:46 | 00:03:49 | criteria which i always go over in my |
00:03:48 | 00:03:51 | other videos so i'm not going to tok |
00:03:49 | 00:03:52 | about it in this video but |
00:03:51 | 00:03:55 | what i want you to see is right here |
00:03:52 | 00:03:56 | under this section the relative demand |
00:03:55 | 00:03:58 | section now this is something |
00:03:56 | 00:03:59 | that was actually not available |
00:03:58 | 00:04:00 | previously with the google merchant |
00:03:59 | 00:04:02 | center |
00:04:00 | 00:04:04 | i just began to use it this past week so |
00:04:02 | 00:04:05 | this is kind of a new strategy and also |
00:04:04 | 00:04:06 | why you should destroy the like button |
00:04:05 | 00:04:07 | but |
00:04:06 | 00:04:09 | if we hover over it here's exactly what |
00:04:07 | 00:04:11 | the relative demand section is so |
00:04:09 | 00:04:13 | it's a product's estimated demand in |
00:04:11 | 00:04:14 | relation to the product with the highest |
00:04:13 | 00:04:17 | popularity |
00:04:14 | 00:04:18 | rank in the same category and country so |
00:04:17 | 00:04:18 | what is happening right now is that |
00:04:18 | 00:04:20 | |
00:04:18 | 00:04:22 | is comparing these products to some |
00:04:20 | 00:04:22 | other products which are already very |
00:04:22 | 00:04:24 | popular |
00:04:22 | 00:04:26 | within the given category and within the |
00:04:24 | 00:04:28 | given country so there are several |
00:04:26 | 00:04:29 | different ways to rank these |
00:04:28 | 00:04:31 | products starting from very high and |
00:04:29 | 00:04:33 | going all the way down to very low |
00:04:31 | 00:04:35 | if you go back to the google doc we can |
00:04:33 | 00:04:37 | see exactly what you want to be doing so |
00:04:35 | 00:04:39 | you want to be trying to find and sift |
00:04:37 | 00:04:41 | through products which are at medium |
00:04:39 | 00:04:43 | relative demand or above so what i mean |
00:04:41 | 00:04:44 | by that is if we hover over this |
00:04:43 | 00:04:46 | we want to be looking at products which |
00:04:44 | 00:04:48 | are at medium demand high demand and |
00:04:46 | 00:04:50 | very high nothing below medium such as |
00:04:48 | 00:04:52 | low and very low because that just means |
00:04:50 | 00:04:54 | that it's not good enough |
00:04:52 | 00:04:56 | to be sold on just about any platform so |
00:04:54 | 00:04:58 | in order to kind of rank from |
00:04:56 | 00:05:00 | top to bottom you simply click on the |
00:04:58 | 00:05:01 | relative demand icon one time |
00:05:00 | 00:05:03 | and it will rank the products from very |
00:05:01 | 00:05:05 | high all the way down so once you do |
00:05:03 | 00:05:06 | this then what you want to be doing is |
00:05:05 | 00:05:08 | you want to be using |
00:05:06 | 00:05:10 | the basic general strategies that you |
00:05:08 | 00:05:12 | use for that given advertising platform |
00:05:10 | 00:05:13 | for instance if you want to use these |
00:05:12 | 00:05:14 | products for facebook |
00:05:13 | 00:05:17 | you would look for a product which looks |
00:05:14 | 00:05:19 | unique quirky has a unique factor to it |
00:05:17 | 00:05:20 | and then you would do research to see if |
00:05:19 | 00:05:22 | there's any other people selling that |
00:05:20 | 00:05:24 | product or not but with this strategy |
00:05:22 | 00:05:25 | what you're gonna notike that a lot of |
00:05:24 | 00:05:27 | these products actually have never even |
00:05:25 | 00:05:28 | been seen before let alone sold on |
00:05:27 | 00:05:30 | facebook so |
00:05:28 | 00:05:32 | this is kind of a perfect way to find a |
00:05:30 | 00:05:33 | lot of those six figure hidden potential |
00:05:32 | 00:05:35 | winning products |
00:05:33 | 00:05:37 | simply because this is very very new it |
00:05:35 | 00:05:38 | was just launched and |
00:05:37 | 00:05:40 | these products i can almost guarantee |
00:05:38 | 00:05:41 | you you probably have not really seen |
00:05:40 | 00:05:43 | getting advertised so this is one great |
00:05:41 | 00:05:45 | way to do product research just simply |
00:05:43 | 00:05:47 | look through and look for those products |
00:05:45 | 00:05:49 | that until all the way down to medium |
00:05:47 | 00:05:51 | relative demand but again once you |
00:05:49 | 00:05:52 | identify that given product that's when |
00:05:51 | 00:05:54 | you go into the specifics |
00:05:52 | 00:05:56 | of the advertising platform so for |
00:05:54 | 00:05:58 | facebook it's completely different |
00:05:56 | 00:05:59 | than what you would do with google with |
00:05:58 | 00:06:01 | google what i would personally do is i |
00:05:59 | 00:06:02 | would go on the keyword planner tool |
00:06:01 | 00:06:04 | i would search up the main keyword for |
00:06:02 | 00:06:05 | that and i would see if there's over |
00:06:04 | 00:06:06 | twenty thousand to twenty five thousand |
00:06:05 | 00:06:08 | monthly searches |
00:06:06 | 00:06:09 | if that happens then i would try to |
00:06:08 | 00:06:11 | source the product from aliexpress or |
00:06:09 | 00:06:13 | ebay if that's also happening |
00:06:11 | 00:06:15 | then that's when i would go look at the |
00:06:13 | 00:06:17 | competitors try to see how i can outrank |
00:06:15 | 00:06:19 | them etc and go from there but |
00:06:17 | 00:06:20 | this is a great way to be finding those |
00:06:19 | 00:06:21 | new winning products both for facebook |
00:06:20 | 00:06:23 | as well as google |
00:06:21 | 00:06:25 | or just about any other advertising |
00:06:23 | 00:06:26 | platform but the google merchant center |
00:06:25 | 00:06:28 | is not good just for that |
00:06:26 | 00:06:30 | there's another section within this |
00:06:28 | 00:06:31 | which you can look at to find those |
00:06:30 | 00:06:33 | winning products and that is |
00:06:31 | 00:06:35 | the change from last week's section if |
00:06:33 | 00:06:36 | we go back onto the merchant center and |
00:06:35 | 00:06:37 | look at this section right next to |
00:06:36 | 00:06:39 | relative demand |
00:06:37 | 00:06:40 | we can see that this change from last |
00:06:39 | 00:06:43 | week's section is basically the change |
00:06:40 | 00:06:45 | in popularity over the last seven days |
00:06:43 | 00:06:47 | for any given product so this is another |
00:06:45 | 00:06:49 | way that i do research by simply ranking |
00:06:47 | 00:06:50 | this product from greatest to least when |
00:06:49 | 00:06:51 | it comes to the change from last week |
00:06:50 | 00:06:53 | and what you're gonna notike is that |
00:06:51 | 00:06:54 | these two categories are completely |
00:06:53 | 00:06:56 | different from each other which means |
00:06:54 | 00:06:57 | that the products that you see in one |
00:06:56 | 00:06:59 | you most likely will not see in the |
00:06:57 | 00:07:01 | other so this is like an additional |
00:06:59 | 00:07:02 | product research method for you combined |
00:07:01 | 00:07:04 | into one because you're going to be |
00:07:02 | 00:07:05 | leading to a lot of different products |
00:07:04 | 00:07:06 | via this strategy but |
00:07:05 | 00:07:08 | what you want to be doing from the |
00:07:06 | 00:07:09 | change from last week section is looking |
00:07:08 | 00:07:12 | for the number |
00:07:09 | 00:07:14 | 3000 and above i've notiked that the |
00:07:12 | 00:07:15 | products with the number 3000 and above |
00:07:14 | 00:07:17 | are the ones that are usually doing much |
00:07:15 | 00:07:17 | better compared to the others but of |
00:07:17 | 00:07:19 | course |
00:07:17 | 00:07:21 | always do your do research and look |
00:07:19 | 00:07:22 | further into the product maybe if we're |
00:07:21 | 00:07:24 | using facebook ads |
00:07:22 | 00:07:25 | see if there's any competition with |
00:07:24 | 00:07:26 | google try to see how much keyword |
00:07:25 | 00:07:28 | volume there is |
00:07:26 | 00:07:29 | what kind of competition there is etc |
00:07:28 | 00:07:31 | and go from there but |
00:07:29 | 00:07:33 | 3000 is the ideal number to be looking |
00:07:31 | 00:07:34 | at this is basically 3 000 points |
00:07:33 | 00:07:36 | indicating that |
00:07:34 | 00:07:38 | that is the amount of points it has |
00:07:36 | 00:07:39 | jumped up within the last 70 so that is |
00:07:38 | 00:07:40 | a good amount |
00:07:39 | 00:07:42 | what i've personally notiked is that |
00:07:40 | 00:07:44 | anything less than 3 000 that may not be |
00:07:42 | 00:07:45 | a good product to be worth |
00:07:44 | 00:07:47 | investing your time on so always look at |
00:07:45 | 00:07:48 | this number as you can see we already |
00:07:47 | 00:07:50 | came below 3000 so |
00:07:48 | 00:07:52 | what i would do is i would maybe go up |
00:07:50 | 00:07:52 | and start from this product all the way |
00:07:52 | 00:07:54 | above |
00:07:52 | 00:07:55 | but an amazing way to be doing product |
00:07:54 | 00:07:56 | research both of these on the google |
00:07:55 | 00:07:58 | merchant center |
00:07:56 | 00:08:00 | let's move on to the next strategy which |
00:07:58 | 00:08:00 | you can be using regardless of whether |
00:08:00 | 00:08:02 | you have |
00:08:00 | 00:08:04 | a merchant center account or not and |
00:08:02 | 00:08:06 | that is the amazon gifts for everyone |
00:08:04 | 00:08:07 | section now this is another |
00:08:06 | 00:08:09 | new kind of section which has just come |
00:08:07 | 00:08:11 | into play simply because |
00:08:09 | 00:08:12 | this was only available during the |
00:08:11 | 00:08:13 | holiday season |
00:08:12 | 00:08:15 | and this kind of goes away after the |
00:08:13 | 00:08:17 | holiday season however |
00:08:15 | 00:08:18 | if you're just watching this video this |
00:08:17 | 00:08:20 | is going to be perfect for you because |
00:08:18 | 00:08:21 | after new year's and right now when i'm |
00:08:20 | 00:08:23 | recording this video it is |
00:08:21 | 00:08:25 | mid-december but after new year's you're |
00:08:23 | 00:08:27 | still going to be able to |
00:08:25 | 00:08:29 | visit this section and look for products |
00:08:27 | 00:08:30 | within this section basically |
00:08:29 | 00:08:33 | it is what it says amazon gifts for |
00:08:30 | 00:08:35 | everyone it's an entire list of gift |
00:08:33 | 00:08:35 | ideas which people can give to each |
00:08:35 | 00:08:37 | other |
00:08:35 | 00:08:38 | and the reason why i like this section |
00:08:37 | 00:08:40 | so much is because |
00:08:38 | 00:08:43 | it has a large variety of products which |
00:08:40 | 00:08:44 | you can source from aliexpress easily |
00:08:43 | 00:08:46 | and you can also sell regardless of what |
00:08:44 | 00:08:48 | time of the year it is so if you scroll |
00:08:46 | 00:08:48 | all the way down this is the gifts for |
00:08:48 | 00:08:50 | everyone |
00:08:48 | 00:08:52 | section as you can see this these |
00:08:50 | 00:08:54 | products are very very generic however |
00:08:52 | 00:08:56 | some of them are very unique quirky you |
00:08:54 | 00:08:57 | can use them both for facebook as well |
00:08:56 | 00:08:59 | as google |
00:08:57 | 00:09:00 | the beauty about this section is that if |
00:08:59 | 00:09:03 | you continue scrolling down it just |
00:09:00 | 00:09:03 | keeps on going on and on and on so you |
00:09:03 | 00:09:05 | have a |
00:09:03 | 00:09:07 | wide variety of different products and a |
00:09:05 | 00:09:08 | huge list of products that too |
00:09:07 | 00:09:10 | that you can be choosing from so once |
00:09:08 | 00:09:12 | you come to the section the next step is |
00:09:10 | 00:09:12 | for you to know exactly where you want |
00:09:12 | 00:09:14 | to sell |
00:09:12 | 00:09:16 | these products because these products |
00:09:14 | 00:09:17 | can both be sold on facebook or google |
00:09:16 | 00:09:19 | or also on |
00:09:17 | 00:09:20 | other advertising platforms so from here |
00:09:19 | 00:09:22 | it will be basically choosing the |
00:09:20 | 00:09:24 | products based on their criteria |
00:09:22 | 00:09:26 | such as quirkiness or wow factor for |
00:09:24 | 00:09:28 | facebook or search volume |
00:09:26 | 00:09:30 | and profit margins for google because |
00:09:28 | 00:09:32 | those are some of the main things for |
00:09:30 | 00:09:33 | each of the given advertising platforms |
00:09:32 | 00:09:35 | that you should be looking for |
00:09:33 | 00:09:36 | but as you can see we're still going |
00:09:35 | 00:09:37 | down the list and the list just keeps on |
00:09:36 | 00:09:39 | going on so |
00:09:37 | 00:09:41 | this is a wide variety of products you |
00:09:39 | 00:09:42 | should never run out of product ideas |
00:09:41 | 00:09:44 | if you do plan to use this session |
00:09:42 | 00:09:46 | however i always recommend that you use |
00:09:44 | 00:09:48 | both strategies which i had just |
00:09:46 | 00:09:48 | mentioned maybe sign up for a new google |
00:09:48 | 00:09:50 | ads account |
00:09:48 | 00:09:52 | start a few campaigns on there so you |
00:09:50 | 00:09:53 | can get access to that section within |
00:09:52 | 00:09:54 | the merchant center |
00:09:53 | 00:09:56 | there's a lot of people dealing with |
00:09:54 | 00:09:57 | bans and suspensions when it comes to |
00:09:56 | 00:09:58 | the merchant center so you'll have to be |
00:09:57 | 00:09:59 | careful |
00:09:58 | 00:10:01 | when opening up your merchant center |
00:09:59 | 00:10:02 | account but once that's open once that's |
00:10:01 | 00:10:04 | running |
00:10:02 | 00:10:06 | just run a few campaign for a few days |
00:10:04 | 00:10:08 | and that should let you access that |
00:10:06 | 00:10:10 | private section of the merchant center |
00:10:08 | 00:10:11 | so you can get access to a wide variety |
00:10:10 | 00:10:13 | of products which are basically |
00:10:11 | 00:10:15 | untapped winning products and the next |
00:10:13 | 00:10:17 | thing is of course amazon gifts for |
00:10:15 | 00:10:18 | everyone just search that up on google |
00:10:17 | 00:10:20 | and you should be able to see the link |
00:10:18 | 00:10:20 | very very quickly at the top and that |
00:10:20 | 00:10:22 | will lead you |
00:10:20 | 00:10:24 | to more and more searches within this |
00:10:22 | 00:10:25 | section but those are two |
00:10:24 | 00:10:27 | of the new strategies which i'm using to |
00:10:25 | 00:10:28 | do product research starting from 2021 |
00:10:27 | 00:10:30 | and onwards |
00:10:28 | 00:10:32 | if you found any type of value in this |
00:10:30 | 00:10:33 | video smash that like button and smash |
00:10:32 | 00:10:36 | that subscribe button and i'll see you |
00:10:33 | 00:10:36 | guys next time |
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